Welcome to part 2 of my YouTube marketing series.
We are going to look at how to get youtube subscribers & how to get youtube views.
In the first part of the YouTube marketing strategy we learnt how to setup our channel properly and optimise our videos for maximum impact with calls to action.
If you haven’t done that yet be sure to check it out first before moving on.
Today though I’m going to show you how to get youtube views & how to get youtube subscribers easily.
What Will I Learn?
Having an awesome channel with awesome videos is no good if…
No one is actually watching your videos.
There are a number of ways you can get your channel off the ground, getting the first views & subscribers is always the hardest.
But if you put the time in to set everything up properly things will snowball quickly.
How Does YouTube Rank Videos?
YouTube is the 2nd largest search engine in existence. It drives over 3 billion searches a month.
That is a huge amount of traffic and understanding the YouTube ranking algorithm is key to grabbing as much traffic from YouTube as possible.
There are 5 main factors that contribute to how well a video ranks on YouTube
- On page: Video title, description, tags etc
- Retention: Total time watched / average view duration
- Engagement: Likes, comments, ratings, social shares etc
- Channel authority: Is it an established channel, lots of videos/videos etc
- Number of views: How many views a video has
I have listed those in order of priority based on my own experience with ranking YouTube videos.
We have already taken care of the on page issues in the previous part of this series.
The retention metrics carry a huge weight in the overall algorithm. It is important people stick around to watch the video and YouTube can measure that.
Check out the statistics of my most watched videos the past month to get a feeling of what an ‘average % watched’ should be-
Next we need to ensure our videos are getting likes, comments, ratings, social shares etc which will happen naturally as we drive people to view our videos.
Channel authority comes in time and the number of views is no way near as important as it used to be.
It’s better to have 100 views that watched 75% of the video than 1,000 views that watched 5% of the video.
A note on views, it seems that it is very easy to fake your way to 301 views just by refreshing your page.
This seems to be an anti-spam method YouTube builds in, so if you get stuck at 301 views you need to change tact. We’ll look at how in detail shortly :)
So now you understand how the YouTube algorithm works, let’s take a look at how we can easily optimise for it.
How To Get YouTube Views & How To Get YouTube Subscribers
There are lots of ways for you to get views & subscribers to your videos.
I’m going to start with some of the more basic organic free methods and then we’ll gradually step things up as we move into how I automate it safely.
The Basics – Entry Level
Let’s start off with the very basics. The things that anyone can do and don’t cost a penny!
If this is too basic for you please skip ahead for some more advanced methods!
YouTube Video/Channel Comments
One of the easiest way to get some attention to get Youtube subscribers is just by finding related videos/channels and commenting on them.
It’s one of the oldest tricks in the book but it is effective. What it will also do is create an internal dofollow link right back to your channel.
This actually helps to increase the overall authority of your channel and will pass page rank to it as well.
Not the most glamorous way to do things, but it offers a couple of benefits!
Sending Messages On YouTube
You can also send direct messages to other users on YouTube easily.
This is the quickest way to do it-
- Create a template message inviting people to check out your channel
- Find a related video with lots of comments on it
- Open each commenters user profile in a new tab
- Navigate to the about section of each user profile
- Click on Send Message
- Paste in your template & optionally attach a video
You’ll be surprised just how effective that can be and you can easily get the attention of enough people to deliver those initial views & subscribes.
Publish Videos On Your Site
If you have an active blog or website you can simply embed the video on a page on your site. This is exactly what I do with the blog.
Any views via the embed will also count towards your overall view and retention metrics.
The only drawback with embedding videos on your site is it’s very hard to convert viewers into YouTube likes/comments.
But instead you can place social share buttons underneath that drive Facebook, Google+ and Twitter social signals directly to your video URL.
As a bonus tip you can transcribe your video. This extra text will help search engines understand your video and rank for a range of longtail terms. I use these guys for all my transcriptions.
Add A Subscribe Button
You can also add a button to your website that allows people to subscribe to your channel in one click.
It looks like this-
You can create your own here.
Alternatively you can just link to your channel like I do with the YouTube icon at the top of the sidebar.
Share On Your Social Networks
Sharing your videos on your social network accounts will help give the video it’s first set of social signals.
Personally I use the free Buffer service that makes sharing to all of your networks easy.
As you can see a lot of social networks allow users to watch the videos without even leaving the site making for some easy views!
Don’t be scared to share your video more than once either – Buffer takes care of the scheduling for you.
YouTube View Exchanges
There are a number of services that you can use to trade YouTube views with other people.
Typically how these work is you earn credits watching other peoples videos, then you spend those credits in exchange for views/likes/comments from other users looking to earn credits.
It does take some time to do but it is 100% free – and you can opt to buy some credits to get a head start.
Here are a view services to get you started-
Do not buy any YouTube views until you have read the dedicated section about it below.
Intermediate – Stepping Your Game Up
So now we have the basics covered let’s look at some of the other ways we can drive new YouTube views & subscribers.
You can actually build these out into part of a wider promotion strategy for any piece of content on your site.
Forums / Social Networks / Q&A Sites
One of my favourite tactics to promote ANYTHING on the web is to reach out to people and engage with them directly.
This blogs entire promotion strategy is built on that concept and you can learn how to do it here.
That is one of the least popular tutorials on the blog but that is the exact strategy I used to grow this site to a 6 figure blog.
You can use the same methods to promote your YouTube video!
Along with views and YouTube engagement metrics, this will also build relevant backlinks to your video to help it rank in both YouTube & Google’s search engines.
Setup Engagement Opportunity Alerts
Once you have engaged people with your content you can setup a range of alerts to automatically notify you of new engagement opportunities.
Once you have setup related alerts for each video you will instantly get notified of new engagement opportunities.
This is another great way to drive views, engagement metrics and backlinks at no cost!
Free Advertising Credits
The offers change but you can usually bag yourself upto $100 of free advertising credits across a range of services like Adwords, Bing & Facebook.
You can use these credits to drive people to your videos easily.
Using the Adwords credits for example you can take advantage of the many opportunities to advertise and promote your video on YouTube directly.
Who doesn’t like free advertising right?
Advanced – YouTube Marketing Pro
If all of that sounds like to much hard work, then your going to love these advanced tactics.
This is how I grow views and subscribers to my own YouTube channels and videos.
Tube Toolbox (free trial) is a desktop based piece of software that you can use to automate a lot of your YouTube marketing.
Don’t be scared by the automation element though as the tool use’s YouTube’s API and respects the defined limits to keep your account safe.
I have created a quick overview showing you how I set it up & use it-
Download a free trial of Tube Toolbox and try it out for yourself!
The full version costs a one-time $19.95 activation fee and then just $9.95 a month.
Tube Assist is a web based tool that is made by the same guys that make Tube Toolbox. It pretty much does the same thing, just in the cloud.
Again Tube Assist takes a safe approach to automation by respecting YouTube’s API limits if you are wondering if it works.
Take a look at how quick & easy it is to setup Tube Assist campaigns-
You can create a free account to take a look around but you can’t actually run any campaigns.
The full version of Tube Assist only costs $19 a month though which is great value for money!
Buying YouTube Views/Engagement Signals
Another option you have is to use one of the many providers that will sell you YouTube views/likes/comments.
However this introduces quite a lot of risk and you may end up getting your videos and account deleted.
As with anything blackhat there is a stupid way to go about it and a smart way. If you are going to buy YouTube metrics then please make sure you know exactly what you are getting.
Here is what you need to look out for-
- You only want high retention views that actually watch the video
- You want the views to be drip fed over a period of time
- Try to get traffic from country’s like the USA/UK
- Ask if they can set a referrer – ideally from a social media site
- Do not buy YouTube views that are generated from mobile traffic
- Never buy YouTube views if your video uses the YouTube monetisation system
As long as you stick to those rules you can minimise a lot of the risk when buying YouTube views etc.
There are a few places you can buy Youtube views & other metrics-
I haven’t tried any of those services personally so use your own due diligence and stick to my guidelines.
The BHW social media marketplace also has a huge range of people selling YouTube packages. You can ask the sellers questions directly in the thread and read precisely how other users have fared.
Let’s not forget Fiverr – just do a search for YouTube retention and see whats currently on offer.
Whatever avenue you choose – please take extra special care if you buy YouTube views or other metrics!
Sneaky Quick Ranking Trick
You can actually get your video ranked on the first page for any low-medium competition terms very easily.
The effect is only temporary but it is usually enough for you to grab some organic engagement & traffic.
How It Works
- Upload your video and set it to unlisted
- Boost videos views to at least 301
- Make sure you get a few comments & likes
- After 24 hours set the video to public
- Check back and your video will be on the first page for your target term
The reason this works is because the YouTube algorithm gives weight to ‘fresh content’ and we are essentially feeding it fresh content alongside all of the quality signals it expects to see at the same time when you flick the video public.
It will lose its position over time if it doesn’t continue to get views & new engagement metrics but you can help hold the position with light sprinkles of social signals.
Don’t go overboard with them, just find a Fiverr gig that drops 30-60 social signals from Facebook, Twitter & Google+ over a few days.
It isn’t an exact science but it does work most of the time.
Wrapping It Up
So there you have it – now you know exactly how to get YouTube views and how to get YouTube subscribers for your channel.
As you work on increasing YouTube metrics they will gain more respect in the ranking algorithm.
In no time at all your videos will get YouTube subscribers organically from appearing in search results, related videos and so on.
In part 1 of the YouTube marketing tutorial series we looked at how to optimize your channel & videos.
The final part of the series will look at YouTube SEO, YouTube ranking and search engine rankings in Google.