Welcome to part 2 of my YouTube marketing series. This time we are going to take a look at how to get youtube subscribers & how to get youtube views.
In the first part of the YouTube marketing strategy we learnt how to setup our channel properly and optimise our videos for maximum impact with calls to action.
If you haven’t done that yet be sure to check it out first before moving on.
Today though I’m going to show you how to get youtube views & how to get youtube subscribers easily.
What You Will Learn
- How to get YouTube subscribers
- how to get YouTube Views
- Basic, intermediate & advanced methods
- How to buy YouTube views safely
- A sneaky quick ranking trick
Having an awesome channel with awesome videos is no good if no one is actually watching your videos.
There are a number of ways you can get your channel off the ground, getting the first views & subscribers is always the hardest.
But if you put the time in to set everything up properly things will snowball quickly.
How Does YouTube Rank Videos?
YouTube is the 2nd largest search engine in existence. It drives over 3 billion searches a month.
That is a huge amount of traffic and understanding the YouTube ranking algorithm is key to grabbing as much traffic from YouTube as possible.
There are 5 main factors that contribute to how well a video ranks on YouTube
- On page: Video title, description, tags etc
- Retention: Total time watched / average view duration
- Engagement: Likes, comments, ratings, social shares etc
- Channel authority: Is it an established channel, lots of videos/videos etc
- Number of views: How many views a video has
I have listed those in order of priority based on my own experience with ranking YouTube videos.
We have already taken care of the on page issues in the previous part of this series.
The retention metrics carry a huge weight in the overall algorithm. It is important people stick around to watch the video and YouTube can measure that.
Check out the statistics of my most watched videos the past month to get a feeling of what an ‘average % watched’ should be-
Next we need to ensure our videos are getting likes, comments, ratings, social shares etc which will happen naturally as we drive people to view our videos.
Channel authority comes in time and the number of views is no way near as important as it used to be.
It’s better to have 100 views that watched 75% of the video than 1,000 views that watched 5% of the video.
A note on views, it seems that it is very easy to fake your way to 301 views just by refreshing your page.
This seems to be an anti-spam method YouTube builds in, so if you get stuck at 301 views you need to change tact. We’ll look at how in detail shortly :)
So now you understand how the YouTube algorithm works, let’s take a look at how we can easily optimise for it.
How To Get YouTube Views & How To Get YouTube Subscribers
There are lots of ways for you to get views & subscribers to your videos.
I’m going to start with some of the more basic organic free methods and then we’ll gradually step things up as we move into how I automate it safely.
The Basics – Entry Level
Let’s start off with the very basics. The things that anyone can do and don’t cost a penny!
If this is too basic for you please skip ahead for some more advanced methods!
YouTube Video/Channel Comments
One of the easiest way to get some attention to get Youtube subscribers is just by finding related videos/channels and commenting on them.
It’s one of the oldest tricks in the book but it is effective. What it will also do is create an internal dofollow link right back to your channel.
This actually helps to increase the overall authority of your channel and will pass page rank to it as well.
Not the most glamorous way to do things, but it offers a couple of benefits!
Sending Messages On YouTube
You can also send direct messages to other users on YouTube easily.
This is the quickest way to do it-
- Create a template message inviting people to check out your channel
- Find a related video with lots of comments on it
- Open each commenters user profile in a new tab
- Navigate to the about section of each user profile
- Click on Send Message
- Paste in your template & optionally attach a video
You’ll be surprised just how effective that can be and you can easily get the attention of enough people to deliver those initial views & subscribes.
Publish Videos On Your Site
If you have an active blog or website you can simply embed the video on a page on your site. This is exactly what I do with the blog.
Any views via the embed will also count towards your overall view and retention metrics.
The only drawback with embedding videos on your site is it’s very hard to convert viewers into YouTube likes/comments.
But instead you can place social share buttons underneath that drive Facebook, Google+ and Twitter social signals directly to your video URL.
As a bonus tip you can transcribe your video. This extra text will help search engines understand your video and rank for a range of longtail terms. I use these guys for all my transcriptions.
Add A Subscribe Button
You can also add a button to your website that allows people to subscribe to your channel in one click.
It looks like this-
You can create your own here.
Alternatively you can just link to your channel like I do with the YouTube icon at the top of the sidebar.
Share On Your Social Networks
Sharing your videos on your social network accounts will help give the video it’s first set of social signals.
Personally I use the free Buffer service that makes sharing to all of your networks easy.
As you can see a lot of social networks allow users to watch the videos without even leaving the site making for some easy views!
Don’t be scared to share your video more than once either – Buffer takes care of the scheduling for you.
YouTube View Exchanges
There are a number of services that you can use to trade YouTube views with other people.
Typically how these work is you earn credits watching other peoples videos, then you spend those credits in exchange for views/likes/comments from other users looking to earn credits.
It does take some time to do but it is 100% free – and you can opt to buy some credits to get a head start.
Here are a view services to get you started-
Do not buy any YouTube views until you have read the dedicated section about it below.
Intermediate – Stepping Your Game Up
So now we have the basics covered let’s look at some of the other ways we can drive new YouTube views & subscribers.
You can actually build these out into part of a wider promotion strategy for any piece of content on your site.
Forums / Social Networks / Q&A Sites
One of my favourite tactics to promote ANYTHING on the web is to reach out to people and engage with them directly.
This blogs entire promotion strategy is built on that concept and you can learn how to do it here.
That is one of the least popular tutorials on the blog but that is the exact strategy I used to grow this site to a 6 figure blog.
You can use the same methods to promote your YouTube video!
Along with views and YouTube engagement metrics, this will also build relevant backlinks to your video to help it rank in both YouTube & Google’s search engines.
Setup Engagement Opportunity Alerts
Once you have engaged people with your content you can setup a range of alerts to automatically notify you of new engagement opportunities.
Once you have setup related alerts for each video you will instantly get notified of new engagement opportunities.
This is another great way to drive views, engagement metrics and backlinks at no cost!
Free Advertising Credits
The offers change but you can usually bag yourself upto $100 of free advertising credits across a range of services like Adwords, Bing & Facebook.
You can use these credits to drive people to your videos easily.
Using the Adwords credits for example you can take advantage of the many opportunities to advertise and promote your video on YouTube directly.
Who doesn’t like free advertising right?
Advanced – YouTube Marketing Pro
If all of that sounds like to much hard work, then your going to love these advanced tactics.
This is how I grow views and subscribers to my own YouTube channels and videos.
Tube Toolbox (free trial) is a desktop based piece of software that you can use to automate a lot of your YouTube marketing.
Don’t be scared by the automation element though as the tool use’s YouTube’s API and respects the defined limits to keep your account safe.
I have created a quick overview showing you how I set it up & use it-
Hi guys Matthew Woodward here and today I’m going to quickly show you what Tube Toolbox is and how you can use it to increase YouTube views and subscribers. I’ll show you the fastest way to set up the campaign and gather a targeted list of users.
I’ll also show you how I use the newest feature to automate my YouTube marketing.
So this is the main interface of Tube Toolbox and I’m going to quickly show you how I use it with my own channel and how you can set things up to get the best out of it.
The first thing you need to do is gather a list of users to target with the different automated actions like adding contacts and sending messages. So if you do a gather from search results and enter something like SEO in, and press go you can search for a list of users that have interacted with a range of SEO videos. So anyone that’s commented or liked, etc. etc. it will gather those users.
You then add those users to a list so you can create a new list or use one of your existing lists. And you’ll see here I’ve got mine segmented into different areas like link building or general internet marketing.
You can choose to only gather users you’ve not previously gathered so that means you don’t end up sending a message to the same user twice so make sure you have this ticked. And you can also filter the users it collects and say they have to have more than ten friends and more than ten subscribers and this will help increase the overall quality of the users that you gather but I generally don’t use that.
So once you’ve got all of that set up you can hit start gathering and it takes a few moments to go out and gather out lots of people for you to start targeting. Then you just need to choose one of these automated actions to target those users with.
So I’m going to show you the send messages one quickly. The first thing you need to do is select recipients and you can pick any one of your lists here, just tick the box. And you can filter out messages you’ve already sent a message to and from this account, at any point, you’ve got a few options here.
Let’s**** OK. Then you need to choose which messages to send them so the message manager here allows you to split your messages by campaign, and you’ll see I have a start a blog one here and one for tier link so let me show you that, you can see my messages here.
I have quite a few loaded in, I just use the best spinner to spin these out. And once you’ve set your messages up, I’m going to send the tier link building ones so we click add all and attach a video to our message which is going to be the tier link building video. And here you can change the send delay. Now what Tube Toolbox is really good is not getting your account banned.
If you actually come down and hit what’s my risk level, it calculates it for you here and tells you what could be the issue. So if we change the delays here and check that again you’ll see the risk level is high and it tells you exactly why so you can easily come in and fix that.
If we increase the minimum a bit, that’s a lot. We can get that down back to a low cause I like to play it safe but some of you guys might like to use it at a medium risk but there we go, low risk.
And then you just hit start sending and it will go out and start sending those messages for you. But they recently introduced a new featured called Multi feature sending. Now previously you used to have to send messages and then post comments and run them all as separate tasks.
Now you can just come to multi feature sending and this is what I actually use. So it will automatically rotate each of these features and keep posting and posting. So I always tick every single one of these and let’s say I want to send from the same account for all sending features because I’m only managing my main Youtube channel. And I leave these two unticked so you can just proceed with the configuration.
So the first task you need to set up is adding contacts. So I will select recipients, general IM, filter out users I’ve already contacted any point in time and actually that list I’ve already gone through so here we go there’s another list. Hit OK.
And then you can just click on Next.
Next we need to set up the share video configuration so again select recipients. I’ve already used if I untick that. There we go. So that was blank because I’ve already sent all my contacts to all of those but I’ve just disabled the filter to show you how it works so add users again. These guys are all interested in link building.
Now I can come over here and choose which messages to send them. I’m going to send them the message about my link building tutorial and then I’m also going to attach my link building video to the message. So people interested in link building, tier link building message attached with the tier link building video. Hit next.
Now what we can choose to send to send a message and in this example I’m going to send a message and invite people to check out my channel, perhaps other channel owners. And hit OK.
I’m going in my messages here, I’ve got a channel invite message I’ve prepared. There we go. Hi user name, I have produced a range of award winning affiliate marketing video tutorials it might help you, take a look at my channel. Just nice and simple. And I’m not going to attach a video to this.
Last but not least is subscribing to channels. So this will go through people’s channels and subscribe to them in the hope they subscribe back to you. Click OK and hit next.
Once all of your configuration is set up like this you can choose the maximum amount of hours to send from in a day and just click on start sending and that will begin promoting your channel for you and you can keep track of everything here and how well it’s all doing.
So that pretty much wraps it up. You have a few other tools you might want to check out down on the left side here like unsubscribing from channels when they haven’t subscribed you back and cleaning up your contacts, etc. You can also manage all your accounts and user lists messages down here. But in essence create lists of targeted people that might be interested in your content and then use them the multi feature sending to reach out and get in touch with them.
If you don’t like running desktop software, Tube toolbox actually has a sister service called Tube Assist which is all web based. I’m going to do a separate tutorial for that because I use that as well so be sure to check that out.
But in essence, Tube toolbox, great simple to use and you can get any YouTube channel off the ground using this. So I hope that helps you out, see ya![/spoiler]
Download a free trial of Tube Toolbox and try it out for yourself!
The full version costs a one-time $19.95 activation fee and then just $9.95 a month.
Tube Assist is a web based tool that is made by the same guys that make Tube Toolbox. It pretty much does the same thing, just in the cloud.
Again Tube Assist takes a safe approach to automation by respecting YouTube’s API limits if you are wondering if it works.
Take a look at how quick & easy it is to setup Tube Assist campaigns-
Hi guys Matthew Woodward here and today I’m going to quickly show what Tube Assist is and how you can use it to increase YouTube views and subscribers. I’ll show you the fastest way to set campaigns up and how to automate all of your YouTube marketing safely.
So this is the back end of Tube Assist and the first thing you need to do is add your YouTube channel which is really easy to do. You just need to log in with your YouTube details.
Once that’s done, you can come and manage your channel and here you’ll see your campaign screen and this shows the current running campaigns. So if you click on Add campaign here, you can choose the type of campaign that you want to use so you can either go with add contacts, share video, or subscribe to channels.
Now if you choose add contacts, all you need to do is enter a search phrase and it will go and find people. So if I put link building in, it will go and find, it’ll do a search for link building videos and any users that have commented on those videos, it will add them as a friend.
The share video task, exactly the same, targets users with a phrase and then from your channel you can select the video you want to send to them along with a message that you just enter in there.
Or setting up subscribe to channels exactly the same thing, just enter the target phrase and click save. As soon as you hit save, your campaigns will begin running and as you can see here I’ve had campaigns running for a while now. I’ve added nearly 15,000 contacts, shared over 5000 videos and subscribed to over 3000 channels.
So that’s really how quick and easy it is to add your channel and set up your campaign. And once these are running you don’t need to do anything else, it’s all taken care of on the web as a service. You can just close the website down and forget about it.
Once a campaign exhausts the amount of contacts that it can add, it sends you an email and all you need to do is come in and say, OK you’ve run out of people to add for SEO, now go and search for social media instead. Hit save changes and it will go out and fetch those for you. You also get some little stats here, you can see that’s currently subscribing channel to channel rates about 52 per day.
You can also come and take a look at the reports here and there are different types of reports that you can run if you just hit add report here. You can choose one for the entire channel, the type of report you want, and how it’s delivered so you can automatically get them emailed to you. Or you can get specific video reports, etc.
So if we just take a look at, let’s just run this report quickly. And you can quickly see how views have jumped up and all the different stats. So unlike its sister tool tube tool box you actually get these pretty cool reports built in.
If we just close this down, that is pretty much all there is to tube assist. Oh the subscriptions, this will automatically unsubscribe you from channels that haven’t subscribed back and it does this automatically for you as well.
So Tube Assist is the web based version of the tube toolbox tube. I’ve done a separate overview on that so be sure to check that out but really with Tube Assist, add your channel and then add some campaigns here and that’s pretty much it. You’re set up and ready to go so I hope that helps you out. See ya!
You can create a free account to take a look around but you can’t actually run any campaigns.
The full version of Tube Assist only costs $19 a month though which is great value for money!
Buying YouTube Views/Engagement Signals
Another option you have is to use one of the many providers that will sell you YouTube views/likes/comments.
However this introduces quite a lot of risk and you may end up getting your videos and account deleted.
As with anything blackhat there is a stupid way to go about it and a smart way. If you are going to buy YouTube metrics then please make sure you know exactly what you are getting.
Here is what you need to look out for-
- You only want high retention views that actually watch the video
- You want the views to be drip fed over a period of time
- Try to get traffic from country’s like the USA/UK
- Ask if they can set a referrer – ideally from a social media site
- Do not buy YouTube views that are generated from mobile traffic
- Never buy YouTube views if your video uses the YouTube monetisation system
As long as you stick to those rules you can minimise a lot of the risk when buying YouTube views etc.
There are a few places you can buy Youtube views & other metrics-
I haven’t tried any of those services personally so use your own due diligence and stick to my guidelines.
The BHW social media marketplace also has a huge range of people selling YouTube packages. You can ask the sellers questions directly in the thread and read precisely how other users have fared.
Let’s not forget Fiverr – just do a search for YouTube retention and see whats currently on offer.
Whatever avenue you choose – please take extra special care if you buy YouTube views or other metrics!
Sneaky Quick Ranking Trick
You can actually get your video ranked on the first page for any low-medium competition terms very easily.
The effect is only temporary but it is usually enough for you to grab some organic engagement & traffic.
How It Works
- Upload your video and set it to unlisted
- Boost videos views to at least 301
- Make sure you get a few comments & likes
- After 24 hours set the video to public
- Check back and your video will be on the first page for your target term
The reason this works is because the YouTube algorithm gives weight to ‘fresh content’ and we are essentially feeding it fresh content alongside all of the quality signals it expects to see at the same time when you flick the video public.
It will lose its position over time if it doesn’t continue to get views & new engagement metrics but you can help hold the position with light sprinkles of social signals.
Don’t go overboard with them, just find a Fiverr gig that drops 30-60 social signals from Facebook, Twitter & Google+ over a few days.
It isn’t an exact science but it does work most of the time.
Wrapping It Up
So there you have it – now you know exactly how to get YouTube views and how to get YouTube subscribers for your channel.
As you work on increasing YouTube metrics they will gain more respect in the ranking algorithm.
In no time at all your videos will get YouTube subscribers organically from appearing in search results, related videos and so on.
In part 1 of the YouTube marketing tutorial series we looked at how to optimize your channel & videos.
The final part of the series will look at YouTube SEO, YouTube ranking and search engine rankings in Google.