I have developed the perfect strategy for legally stealing customers from competitors online.
Make sure your sitting tight because this post is jam packed with actionable information!
What You Will Learn
- How to steal your competitors customers
- How to steal your competitors Google traffic
- How to steal your competitors Facebook fans
- How to steal your competitors Twitter followers
- How to hijack your competitors unhappy customers
Stealing Customers From Competitors
I’ll be going through a number of different tactics that makes stealing customers from competitors easy.
This may be seen as a bit cheeky, but at the end of the day… A business is run for profit.
If you don’t want to be engaging in tactics that’ll help knock your competition out the water, then this guide really isn’t for you.
Introducing Charles Floate
My name is Charles Floate & I’m back for my 3rd guest post on Matt’s blog
My other 2 have been massively successful and my how to build an ecommerce website tutorial is still one of Matt’s most reached posts each month now.
Whilst my Rand Fishkin case study is favorited across the black hat community.
Before we dive straight into all the nitty gritty of this guide, we need to get prepare for the upcoming tasks we’ll be doing.
So, here’s a few tools you’ll need to have within your arsenal, before jumping feet first into the guide.
- Social Profiles – Twitter and Facebook
- Website – This is just a general need, it’s where we’ll be driving all the traffic (and hopefully all the money) too
- Facebook Advertising Account
- Social Lead Fox
- Backlink Analysis Tool – Check out Matt’s study here to find the one that suits you.
- Matt’s RankCracker Tool
- GSA Search Engine Ranker
- SEMRush Subscription
You also need to think about the way we go about this – you don’t want to come off as a douche, which is REALLY easy to do when stealing customers from competitors.
Stealing Competitors Google Traffic
Google is still the #1 source of traffic on the web, and it’ll probably be that #1 source for the next few years, as it has such a massive foothold on the web.
So, how do we go about stealing your competitors Google traffic?
The first thing we’re going to need to do is find what keywords they’re both going after naturally, and are targeting via Google Adwords.
If you’ve already got an SEMRush subscription then you’ll be able to easily search a competitors site.
For example, I’ll search Matt’s blog here as a competitor to my God of SEO blog –
Which according to SEMRush is 615 different keywords.
He doesn’t currently have any Adwords Ads running, but if he did, we’d have the exact same graph but for Ads instead and we’d do the exact same process via Exporting the data we have and inputting it into a tool
The difference between this data and Ad data though, is that we’ll be using these keywords to try and rank for, rather than buying them per click in Adwords.
Once you’ve clicked the export button for either the Organic keywords or the paid advertisement, you’ll be given 3 options and you want to go with the middle option of “CSV” –
You will need a subscription to do this though, and it’ll give you a BIG list of keywords that we can later on put into GSA Search Engine Ranker to build backlinks with those anchor texts.
Next, we want to download all the links of our competitors and then put them into RankCracker (free), and finally use on GSA to build our backlinks for us.
I won’t re-hash anything that’s already been said though, as Matt did a BIG guide here on it already.
Stealing Your Competitor’s Facebook Fans
This was actually taken from one of my most popular posts ever.
This targets users that are engaged with your competitors Facebook pages, and then you create adverts to promote to them directly.
Check out the video tutorial here –
Now just replicate my exact actions within your own campaigns and vs your competitors.
Shout outs to these 2 pages that I used within this Tutorial as well –
Stealing Your Competitor’s Twitter Followers
There’s a lot of different techniques you can use to do this, and I’ll try to go through a few different options you can use to pull users over to your company.
We can do this for both follower counts and to actually reach new customers.
We are going to use a tool called TargetPattern to steal our competitors most engaged Twitter followers.
I’ve discussed it a bit before, but thought a more in-depth look at it was required.
This tool is basically a keyword research tool for Twitter.
It uses your target keywords to pull back related Tweets and gives you the option to either delete the Tweet off your campaign page, or favourite it and use that favourite to gain more followers.
For example, I input these 5 keywords (3 of which are “competitors” to my blog) and used them to find users sharing content related to the industry my blog was in, and users/the audience of my competitors –
The “impressions” bar is how many Tweets I favourited and the conversion rate offers the ratio of how many favourites to followers I ended up with.
This was after spending about 10-15 minutes with the tool, and I checked in a few hours later to pull these stats.
I’d suggest 10-20 minutes every day, split up across 3 times of the day favouriting tweets to get maximum exposure.
It’s really easy as well, all you do is go to your TP homepage and click either X (to delete the Tweet from your campaign) or F (to favourite the tweet) –
After spending little over a day with the tool, I actually beat their prediction and gained over 10 followers –
You can sign up to TargetPattern’s 7 day free trial here, though after the trial is up you do have to pay between $19 and $99 to continue using it.
7 days should be enough time to see if you like the tool and if it’s of any success to you.
Hijacking Unhappy Customers
You have to be really careful when it comes to this kind of social marketing, and you’ve got to be on top of the ball as well.
Let’s say I was doing an online marketing campaign for Waitrose – Which is the most middle class shop in England you can possibly imagine.
They offer a LOT of organic/local produce and have always been one of the most ethical supermarkets in the country.
The biggest competitor for Waitrose would be Tesco, and luckily enough I stumbled across a Tweet that can yield an awesome, brand new customer that could also then be turned into a really good piece of content –
From the Waitrose twitter, I could simply reply to this Tweet with something along the lines of:
And because he gave his location within the Tweet, we could even add the location of our local store to his area –
Which is only about a 20 minute drive – and thanks to Google maps, we can even give him some extra details like Traffic times, and shop closing/opening times, just as Tesco say “Every Little Helps”.
Stealing Their Best Content
Matt published a guide on how to steal your competitors content & use it against them earlier in the week.
I wanted to share 2 others ways you can do this effectively, so I’ll give you the first method (which is Free) and the 2nd method (which requires an Ahrefs subscription) – You can use which ever you deem best.
The first thing you’ll want to do is locate your competitors blog, this is where their “content” that we want to base future posts of our own on.
Once you have an idea, you can then work on improving the content they’ve already made.
In both methods, I’ve chosen Shopify as an example and am using their blog.
This is something that I’ve had a lot of fun with recently – I always love manipulating Google and you can use Google’s built in search operators to see what content they consider the very best from a specific URL.
In this example, I’ve taken the shopify blogs URL and put it within quotation marks, which brings me back a multiple link SERP of different pages that are ranked highly within Google –
As you can see a lot of their popular pieces are lists for business based content or BIG guides involving generic terms.
This involves using Ahrefs, you just need to do a simple search within of their site explorer –
Once you’re within the links area, go to the left navigation bar of options and head to “Others” then click “Top Pages” – This’ll bring back the top pages for dofollow links and social shares within this page.
You can easily see the amount of social shares from Twitter, Facebook and Google+ on each of the articles as well as the dofollow and nofollow links pointing at the site –
Find posts/content that has a good amount of shares or links (or preferably both) and you’ll be able to see what content is the most recommended by readers.
Improving the Content
This is where it gets pretty tricky, if the company you’re rivalling is good at their content marketing… Then the content they produce will be of a good quality.
So, how can you improve it?
There’s a few cost effective ways!
Simple enough, turn their content into an infographic or add an infographic within the content to make it more engaging to a reader + infographics are an EPIC way to build links.
I use FatJoe’s infographic service, just £95 for a pretty clean design and adds to any piece of content.
They also offer a £30 addon to help distribute your infographic, which is great for the start of your link building campaign.
Add Video Content
Making videos is another great way to get your content both out there and to make it highly engaging – I’d much prefer to watch a film than read a book is the style we go for here.
Make everything short, sweet and well-presented rather than baffling on about information the reader/watcher really couldn’t give a damn about.
You can also use YouTube to add another way for your content to get seen and as an extra traffic source.
In most cases, authors/writers will forget to do simple onpage seo things like –
- Alt Tags/Descriptions on Images
- Meta Data Optimization
- Permalink Optimization
Jason Acidre did an awesome guide on this here.
Wrapping It Up
Thanks for reading this guide and I hope you enjoyed it!
It wasn’t as long as the other pieces I did for Matt’s blog, but I hope this is highly packed with actionable data for you to take away.
I’ve really been getting into social marketing over the past few months and it’s become a really cool side-project I’ve been trying to learn.
I hope this guide can give you guys some take-away tips to dive straight into.
My final words of advice for everyone on this, is don’t go too overboard when stealing customers from competitors.
When doing this kind of a campaign, make sure to aim for the very best in quality standards!