The Ultimate List Of Free SEO Tutorials

What if I told you learning about SEO doesn’t need to be hard or expensive?

That for every $200 course, $50 book and two hour long seminar, there’s a blog post that shows you exactly what you need to do, free of charge.

Well in this monster list of SEO tutorials, that’s exactly what you’re going to get.

No matter what you’re looking to achieve – better keyword research, improved link building or even if you’re just looking to learn how to SEO for your new blog – there are free SEO tutorials to show you exactly how to do it.

So if you’re ready to level up your SEO game, it’s time to read on…

What You Will Learn

This article isn’t the biggest list of SEO Tutorials on the web.

Instead, it’s about giving you the best SEO tutorials.

Everything here can – and will – improve your skills and results.

It’s been broken down into sections so you can focus on each specific part of SEO.

To get to each section, all you have to do is click one of the links below:

Each tutorial also comes with a difficulty level of Easy, Medium or Hard:

  • Easy: Even if you’ve never heard of SEO before, you’ll be able to follow along.
  • Medium: You need some knowledge of SEO to complete it.
  • Hard: You’ll need at least a few months in the trenches to get the benefits of

That way you can choose the SEO tutorials that you’re going to get the most benefit from.

Okay, let’s get stuck into, shall we?

SEO Tutorials For Beginners

Are you just getting started with SEO?

Or, looking for simple SEO tutorials on how to improve the performance of your site, without getting too technical?

Well, these beginner SEO tutorials are for you.

SEO Starter Guide by Google

  • Style: PDF
  • Difficulty: Easy

google seo tutorials

If you want to know how to get your site off to a good start, you should read this guide.

It covers every basic part of SEO you need to understand, and gives you some small, actionable steps to take yourself.

It covers:

  • SEO Basics
  • How to improve your site structure
  • The importance of optimizing content (and some easy ways to do it)
  • What crawlers are and how to make them love your site
  • Simple strategies for promotion and analysis

These are really simple concepts, but they’re essential to know. The information here is rock-solid and will help you rank well for years to come.

The Beginners Guide To SEO by Moz

  • Style: PDF eBook
  • Difficulty: Easy

moz seo tutorials handbook

This guide from Moz – one of the front runners in SEO Research and Software – covers all of the basics of SEO.

It avoids going too in depth into a topic, but gives you a clear understanding of each element, so you have a good understanding.

By reading it you’ll learn:

  • How Search Engines work
  • The ways people interact with Search Engines
  • Simple design tweaks to make your site more SEO friendly
  • How to perform basic keyword research
  • What search-friendly content looks like
  • How to build links and why you need to do it
  • Tools and accessories to make SEO easier

Allowing you to make changes to your site, start research and build your rankings with confidence (and without the jargon).

How To SEO Your Site In 2016 by Hobo Web

  • Style: Blog Post
  • Difficulty: Easy to Medium

hobo web seo tutorial for beginners

Hobo Web have put together a 59-point step-by-step tutorial on how to understand SEO, and how to apply it to your site.

It contains:

  • Answers to beginner SEO’s frequently asked questions
  • Videos explaining tricky concepts
  • Complete breakdowns of how to perform: keyword research and link building
  • Simple tricks you improve your on page SEO

This is by far the most complete SEO tutorials for beginners I can find online.

If you want a deeper understanding of SEO, without feeling too overwhelmed, you should bookmark this one.

Beginners Guide to SEO by KissMetrics

  • Style: Blog Post Guide
  • Difficulty: Easy

kissmetrics beginners seo

This guide from KissMetrics is more short-and-sweet, and comes at Beginners SEO from a business owner’s point of view, instead of someone trying to become a professional SEO.

It gives you a basic understanding of:

  • Why SEO is important
  • How to optimise elements of your page, like headings and coding
  • Build links from different sites

A nice addition to other search engine optimization tutorials out there. If you don’t want to wade through long, heavy content, this is more up your street.

Learn SEO by Tutorials Point

  • Style: Multiple Blog Post Guide
  • Difficulty: Easy to Medium

learn seo by tutorials point

This tutorial is basic in design, but does well to explain some concepts that the other beginner SEO tutorials don’t.

It goes to a little extra depth, and you can follow on step-by-step as more of a tutorial, than just gaining an understanding.

You can read more about:

  • The difference between White Hat and Black Hat SEO
  • What more specific elements like Meta Tags are
  • How to hire an SEO expert, should you need it

I wouldn’t use this over the other two guides to build your knowledge of SEO, however it’s worth a read to deepen your understanding a little.

The Noob Guide To Link Building by IPullRank (On Moz)

  • Style: Blog Post
  • Difficulty: Easy

the noob guide to link building

This guide was written back in 2012, but don’t let the date fool you, this post is still as relevant today. Link building – as you’ll read later – is one of the factors you need to pay attention to.

And, this epic SEO tutorial will show you how to do it right.

In it you’ll find:

  • A beginner’s guide to what link building is
  • How to plan a link building campaign for the next six months
  • Content you can create to create link building opportunities
  • A list of sites you can build links from right now

You could follow this guide for the next few months and see results that will last a lifetime. Definitely the place to start getting link building knowledge.

The Importance Of Keywords In SEO by Shout Me Loud

  • Style: Blog Post
  • Difficulty: Easy

shout me loud keywords

Keywords can be a confusing topic for you beginners – you’ll get more tutorials on them next. Harsh Agrawal has put together a great post to help you understand what they are, how they work and the the role they play.

You’ll learn:

  • What makes Keywords Important
  • How to start with Keyword research
  • Essential information about density and placement
  • The next steps to take for your own site

Even if you don’t put anything into action yet, it gives you a much better understanding for when you read the more in-depth keyword tutorials.

Keyword Research Tutorials

Keywords are an integral part of Search Engine Optimization. While the way Google processes them may change from time to time, they remain part of a search engine’s backbone.

In these tutorials you’ll learn from the best on how to perform keyword research, and elevate the organic traffic for your site.

The Definitive Guide To Keyword Research by Backlinko

  • Style: Blog Post/eBook
  • Difficulty: Medium

backlinko keyword research definitive guide

Brian Dean’s guides are always super easy to follow; this tutorial is no different.

Whether you’ve just found out what a keyword is, or if you’re a seasoned veteran, you can find something in the seven chapters of this guide.

Brian shows you:

  • The psychology of keywords
  • How to use Google Keyword planner
  • What long tail keywords are and how to use them
  • How to interpret keyword competition
  • Easy to use keyword research tools
  • How to turn your keywords in SEO content

When you’ve finished this guide, you’ll have a complete understanding of Keywords and actionable strategies you can use to grow traffic to your site.

19 Step Keyword Research Process by Ahrefs

  • Style: Blog Post
  • Difficulty: Medium

ahrefs keywords tutorial

This step-by-step from Ahrefs shows you a complete breakdown of how to perform keyword research. From start to finish, this guide holds your hands for every step.

You’ll learn:

  • How to create a keyword research spreadsheet
  • How to use sites like Quora and Wikipedia to find hyper-specific keywords
  • Keyword Planner tips to find the most optimal keywords for your page
  • How to use free Long Tail Keyword tools to find easy-to-rank keywords
  • The data you need to focus on to decide on your best keywords

By the end of the tutorial you’ll have a complete list of keywords you can use across your site, that are laser-focused to your audience. Not bad for free, right?

How To Do Keyword Research For SEO by SEO Nick

  • Style: Blog Post
  • Difficulty: Medium

seo nick keyword research

This is probably the most thorough guide to gaining an understanding of Keyword Research on this list.

Nick talks you through:

  • How to understand and interpret keyword data
  • Researching keywords based on how your potential audience will search
  • Easy to use variations – like looking at plurals – to get more traffic
  • How to perform keyword research for specific areas of your page

Once you’ve read this you’ll have a much better understanding of how keywords will work. Which ones will work for your site. And, where to look to get your best results.

How Four Numbers Can Send You Millions Of Visitors by Viperchill

  • Style: Blog Post
  • Difficulty: Easy to Medium

viper chill keyword research

This is a hyper-specific approach to keywords, but if you can use his research in your content, it’s one of the best tutorials out there.

Glen explains how you can capitalise on using the years (2015, 2016 etc.) in your keywords to get a huge boost in organic traffic ahead of your competition.

He breaks down the data on how this works, when you should implement it, and why you need to approach your keywords in this way. Giving you a list of content ideas, and relevant keywords, you can use to skyrocket your traffic.

How To Find 100 Keywords In 26 Minutes by Nichehacks

  • Style: Blog Post
  • Difficulty: Easy

how to find 100 keywords in 26 minutes

You can find a lot of keywords in a really short space of time. So, if you’ve got a hectic schedule and less than 30 minutes to commit to your SEO efforts, this guide could be for you.

In this tutorial you’ll see:

  • A quick guide to finding keywords for your niche
  • Google Suggested search to see real-world search terms
  • Free tools and techniques for finding relevant keywords
  • How to use Soovle searches to see keywords for any search engine

If you follow along you should come out with a list of around 100 keywords. With this list you can start researching into which will bring the best results for your site.

A good choice if you’ve been putting off keyword research.

How I Increased My Search Traffic 44% by KaiserTheSage

  • Style: Blog Post Case Study
  • Difficulty: Medium

kaiserthesage blog traffic case study

In this tutorial KaiserTheSage walks you through how he used Google Analytics data, and some simple keyword research, to get 44% more traffic in less than 30 days.

He also keeps the guide constantly updated so it’s easy to implement based on changes to Google.

Here he’ll show you:

  • How to use hidden Google Analytics data to find high-converting long tail keywords
  • Where, when and why you should use them in certain points on your page
  • How to use internal links to boost rankings in just a few days

All of which will leave you with a completely actionable strategy to rank for more keywords that are much more likely to convert into paying customers.

Link Building Tutorials

Learning how to create a link building campaign doesn’t need to be hard. And, while it may feel like the world is against you, it’s not.

These tutorials will show you how to make your voice heard – and your site rank – with long-term strategies for success.

White Hat Case Study: How To Get A #1 Ranking by Backlinko

  • Style: Blog Post, Case Study
  • Difficulty: Medium to Hard

brian dean link building case study

This case study follows the story of Emil, who took a middle-of-the-road snack company to a number one Google ranking. And, give you the exact strategy he used to get there.

By the end of the post you’ll know:

  • How to find keywords worth ranking for
  • Foolproof ways to send outreach emails that get you links
  • How to build Skyscraper content from your competitors content
  • Copywriting tips to attract more links

You get to learn about the whole process of link building, and fill in gaps in your knowledge with practical steps. Even if you have no content worth linking to right now, by the end of it you’ll be able to create a solid piece and get valuable backlinks for it.

Case Study: White Hat Link Building In The Gambling Industry by Moz

  • Style: Blog Post, Case Study
  • Difficulty: Medium

moz link building in the gambling industry

You don’t have to be in the Gambling Industry to get a lot of value from this post. Sam Miranda shows you simple, actionable ways you can create content and links in your industry.

He talks about:

  • Generating high quality link leads
  • Different types of content that generate the most leads
  • The importance of creating consistent value
  • Outreaching to people naturally in a way that converts

You’ll come away with a sound knowledge of the two main concepts of link building: make news or make friends.

Link Building Tactics: The Complete List by Point Blank SEO

  • Style: Resource Page
  • Difficulty: Easy to Medium to Hard (Topic dependent)

point blank seo tactics link building

You’re about to see every link building tactic on the face of the earth. If you’re stuck for an idea, or have no idea where to start, you can use this post to drill down to the tactics that fit you.

You can select any of the check boxes from this list:

point blank options

Then it’ll present you with a list of tactics, or groups of tactics, you can choose from the get the results you want in your time frame:

link building results point blank

And you’ll get a mini-tutorials, or a link to a major tutorial, on how to implement each tactic. A crystal clear resource you’ll be able to use to get solid results.

The Ultimate Guide To Tiered Link Building by Matthew Woodward

  • Style: Video Tutorial
  • Difficulty: Medium to Hard

matt woodward tiered link building guide

Tiered Link Building is an effective strategy. Although the landscape of link building has changed somewhat since the post was written – these tactics will be effective as long as links are a ranking factor.

Across six videos and blog posts you’ll learn:

  • Exactly what tiered link building is
  • The benefits of using it
  • How you can use it to rank your sites much more easily
  • How to create a multi tiered link building campaign

If you’ve found your current approach to link building is stagnating, this could be exactly what you need to take it to the next level.

Link Building: How To Build Links To Your Site In 2016 by Hobo Web

  • Style: Blog Post
  • Difficulty: Easy to Medium to Hard (Topic dependent)

hobo web how to build links 2016

Another great resource from Hobo Web. Aside from showing you the evolution of Matt Cutts’ hair, they also give you some impressive, consistently up-to-date link building advice.

In this tutorial the answer your most frequently asked questions with actionable tactics and advice, like:

  • How to perform broken link building
  • How to get local links
  • Whether you should use, or avoid, directory links
  • What to focus on with Social Media links

These is a blend of actionable tactics, and quality advice you can trust. My advice is to pay attention to it.

Internal Links by Moz

  • Style: Learning Resource Page
  • Difficulty: Easy

moz internal linking

Internal Linking is an often forgotten tactic, yet it still remains effective. This is only a short guide on Internal Links that covers:

  • What is an internal link?
  • How they spread link juice
  • When and where you should internal link

This post is the basis for most internal linking tutorials out there – and is arguably the best – so it’s better to get the information straight from the horse’s mouth.

13 Killer Link Building Strategies by Robbie Richards

  • Style: Blog Post
  • Difficulty: Medium

robbie richards link building

Robbie has a way of making even the most complex topics easy to access. And, this post is no different.

These are link building tactics he’s used himself, and he shows you exactly how to implement them for yourself right now.

He shows you:

  • How to prospect links
  • Ways to steal your competition’s backlinks
  • Easy to apply guest blogging hacks
  • How to link build with Twitter

And that’s just the tip of the iceberg for this 7,000 word beast of an article. Your rankings will thank you for it.

Backlink Analysis Tutorials

Knowing what your competitors are doing is important.

Because, not only can you keep an eye on the moves you should be making to stay ahead, you can leverage their hard work to get further ahead.

These tutorials show you how to get behind the scenes of your competitors link building campaign, and use it to your advantage.

How To Legally Steal Your Competition’s Backlinks by Matthew Woodward

  • Style: Blog Post
  • Difficulty: Easy to Medium

matt woodward backlink analysis

This tutorial shows you every step of the process is covered, including:

  • How to steal rankings with competitor backlink analysis
  • How to check competitor backlinks
  • How to steal their best backlinks
  • How to build a links database

I leave no stone unturned so that, even if you have zero knowledge of Backlink Analysis when you arrive, you’ll leave full of useable, actionable information.

How To Steal Your Competitor’s Backlinks, Rankings and Traffic by Robbie Richards

  • Style: Blog Post
  • Difficulty: Easy to Medium

robbie richards backlink analysis

This tutorial from Robbie is almost a sequel to the post above. He carries on the topic and delves into other possible ways to use backlink analysis to get results.

He talks about:

  • Steps to take to analyse your competitor’s backlink profile
  • The free tools you can use to mark your target backlinks
  • What it takes to steal backlinks from your top competitors
  • Build the perfect foundation for your link building campaigns

If you want to complete your backlink analysis knowledge, take the time to read this post.

Local SEO Tutorials

Not every business wants to take on the world. Sometimes, they just want to dominate the local area.

No matter where you are in the world, these local SEO tutorials give you the tools you need to win the search game in your local area.

How To Rank Your Local Business by Matthew Barby (On Search Engine Land)

  • Style: Blog Post
  • Difficulty: Easy

local business seo matthew barby

This is a short-and-simple Local SEO guide that even the most techno-phobic business owner can use. While there are some concepts you may need to Google, you’ll be able to make a start on everything in the tutorial going solo.

It shows you:

  • How to set up a Google My Business page
  • Ways to optimise your landing pages with relevant keywords
  • Easy-to-follow local link building tactics
  • The importance of generating real reviews on Yelp and Google

By the end of the tutorial you’ll have a solid knowledge of how to start a Local SEO campaign and be able to start right away.

Local SEO Checklist by Moz

  • Style: Blog Post
  • Difficulty: Easy to Medium

moz local seo

This isn’t your average SEO checklist. You’re not just abandoned to go it alone with some half-assed check boxes. Instead you’re told what to be doing and how to do it.

You can follow along each section with Miriam’s guidance, to help you understand what you need to be doing to rank. You’ll cover topics like:

  • Choosing the correct strategy for your type of business
  • How to match your strategy to Google’s guidelines
  • The content you need to create to rank well
  • Where to gain backlinks that will make a difference

If you’re going into a Local SEO project and are feeling a little lost, you’ll find everything you need here.

A Complete Guide To Local SEO by Neil Patel

  • Style: Blog Post
  • Difficulty: Easy to Medium to Hard

neil patel local seo

This is a really visual guide to Local SEO. You can see every step of each process and the results that are possible from each manoeuvre and tactic.

Neil goes in to depth about:

  • How to ensure your NAP is consistent across the internet
  • How to rank in carousel (local pack) listings
  • Content marketing case studies you can learn from
  • How to leverage social media for Local SEO

You can follow all of the steps at your own pace to start seeing your results. Even just a few of the tweaks here will have a large impact on your results.

SEO Copywriting and Content Creation Tutorials

Writing content for SEO isn’t the same as it used to be. Not only do you need to have a keen eye for keywords and value, you need to be able to deliver it in a way that people will love.

These tutorials will show you how to boost your SEO copywriting skills, and create more valuable content, without having to revisit your high school English textbooks.

Create Compelling Content that Ranks Well by CopyBlogger

  • Style: eBook
  • Difficulty: Easy

copyblogger seo content

This free eBook shows you all of the basics of SEO Copywriting.

If you’re brand new to creating content for SEO purposes – maybe it’s your own new site, or the in-house copywriter is on sick leave – this guide is perfect to get you started.

In it you’ll learn:

  • How to seamlessly work your keywords into your content
  • To create headlines and titles that attract attention
  • What you need to write in your meta descriptions
  • The meeting point between writing for search and writing for people

To get access to this eBook you’ll have to sign up to My.Copyblogger for free, or you can download it by clicking the link at the start of this section.

16 Powerful SEO Copywriting Secrets For More Traffic by Backlinko

  • Style: Blog Post
  • Difficulty: Easy

backlinko seo copywriting

This post had a huge influence on my writing. It’s a heck of a resource and no matter how many times you read it, you always learn something new.

Brian goes into depth about:

  • Creating introductions that decrease bounce rates
  • How to get people to read more of your content
  • Resources – like Udemy – you can use to create better content
  • Words to add to your content that Google will love

By the end of the tutorial you’ll have an entirely new approach to creating, and writing, your content. And your readers will love you for it, no matter your niche.

A Step-by-Step Guide To Writing A Compelling Article Introduction by QuickSprout

  • Style: Blog Post
  • Difficulty: Medium

quicksprout introductions

Introductions are the most important part of your content. Because, if they aren’t good enough, nobody will ever get to the part where you offer them insane value.

In this tutorial, Neil Patel lets you follow along with him as you create the perfect article introduction, based on real-world examples.

You’ll learn:

  • How to craft the perfect opening line
  • Ways to tell a better, more gripping, story
  • The benefits of speaking to your reader directly
  • How to focus on benefits so people want to share your article

You might not think this has a direct relation to SEO. But, the more people who read, share and come back to your content, the more you’re going to rank.

Writing great introductions is the gateway drug that makes it happen.

The Ultimate Guide to Writing Irresistible Subheads by SmartBlogger

  • Style: Blog Post
  • Difficulty: Medium

smartblogger compelling subheads

I hate to break it to you but people don’t read all of your content. They skim read it to find what they want, delve in, and then go away as soon as you’ve scratched their itch.

Having compelling, benefit-driven subheadings can get them to read more of your content and convert them into loyal, tubthumping fans.

In this tutorial Gary Korisko talks about:

  • The reasons your readers drop off your page
  • The subheads you’re using right now that are losing your readers
  • How to use psychology to convert more readers
  • Actionable techniques you can use right now

All of this allows you to create more powerful content for when readers land on your page. Not only improving your rankings, but your conversions to customers too.

SEO Audit Tutorials

Want to know the best way to optimise your site? Then you’re going to need to perform an SEO audit.

Whether this is your first, or your 400th, these tutorials show you how to do it. And how to do it very well.

How To Perform An SEO Audit by QuickSprout

  • Style: Blog Post
  • Difficulty: Medium to Hard (Technical knowledge required)

quicksprout seo audit

This is one of the more basic, easy to understand, guides to performing an SEO audit. I’d recommend it if you’re still finding your feet with this type of process.

You can follow along across 23 different steps that give you an all round look at a site, it’s optimization and where the weak links are.

this tutorial can build your confidence, while helping you get to grips with some of the more technical aspects.

How To Perform A Technical SEO Audit by Webris

  • Style: Blog Post
  • Difficulty: Medium to Hard (Technical knowledge required)

webris technical seo audit

Ryan Stewart over at Webris is a super smart Search Marketer. And, here he gives you his agency’s full SEO audit process, completely for free.

You get a free checklist to follow, as he walks you through each stage of the process in the blog post.

This is great for advancing your technical knowledge and if you’re going to be performing audits for clients, as well as for your own sites.

Technical SEO Audit Whitepaper by Koozai

  • Style: PDF
  • Difficulty: Medium to Hard (Technical knowledge required)

koozai audit

This guide from Koozai is the most technical. It explores the more in-depth components of an audit, and leaves no stone unturned when it comes to giving you information.

If you’re looking to get a complete understanding of how to perform an SEO audit, while learning more of the ins and outs of the trade, this is the guide for you.

Google Penalty Analysis and Removal Tutorials

A Google Penalty is an SEO’s worst nightmare (well, after Spiders). Doing all of that hard work, just to find yourself – or your client – back at square one is a real kick in the teeth.

But, don’t fear. These tutorials will show you how to identify a Google Penalty and heal your site in quick time.

The Expert’s Guide To Google Penalty Removal by WebpageFX

  • Style: eBook, Blog Post
  • Difficulty: Medium to Hard (Technical knowledge required)

experts guide to google penalty removal

Man, this is one thorough guide. It gives you, piece by piece, the instructions you need to both identify and recover from a penalty.

You get a complete guide to:

  • Identifying your Google penalty
  • How to remove links from your site
  • Ways to approach link building and content marketing to recover properly
  • Actionable case studies of real penalties you can learn from

This didn’t get the attention it deserves when it went live. But, it’s the guide out there to recovering from a Google penalty.

The Ultimate Google Algorithm Cheat Sheet by Neil Patel

  • Style: Blog Post
  • Difficulty: Medium

neil patel google cheat sheet

This guide packs a real punch. It shows you the major angles your site could be penalised from, how to identify what’s happened, and strategies to fix it.

You can see:

  • How to approach specific pages on your site to improve rankings
  • How to identify what kind of update has penalised your site
  • Identifying and removing bad links
  • How to avoid penalties in the future

The only downside to this guide is that it’s not that easy to navigate. However the content is good enough to help someone with a low to medium knowledge of SEO pick up the pieces of their broken site.

How To Recover From Backlink Based Penalties by Matthew Woodward

  • Style: Video, Blog Post
  • Difficulty: Medium

matthew woodward backlink recovery

This is a more specific approach, but I show you how to get to the root of the problem and understand what’s happening behind the scenes of your own site.

You can follow along as a video or a blog post, and you’ll learn:

  • How to analyse backlink based penalties quickly & easily
  • How to collect all the required data
  • How to setup my personal backlink analysis spreadsheet
  • How to use the data to create a laser-focused, positive, plan of action

This is a pro-active method that shows you recovery, and management, for the long term. Keeping your site healthy and giving you full control of its future.

Mobile Search Tutorials

Mobile is rapidly becoming the place to look for information. Smartphone search is only 11% behind Desktop search. And,according to Google, mobile friendliness is 100% an important ranking signal.

These SEO tutorials will show you how to capitalise on the mobile revolution and get search results on even the smallest of screens.

Mobile Friendly Websites by Google

  • Style: Article
  • Difficulty: Easy

google mobile seo

This is a really simple tutorial that shows you how to check for yourself if your site is mobile friendly. It also gives you some tips on what the minimum Google wants from your site is.

It talks about:

  • Why you need a Responsive Design
  • How to use Google Page Speed Insights
  • The three most important elements of a mobile-friendly site

This may not be the most exciting tutorial on earth. But, it’s important to achieve success in mobile SEO. Especially if you’re going it alone.

Mobile SEO Guide by Builtvisible

  • Style: Article
  • Difficulty: Medium

builtvisible mobile seo

This is a lovely, clear cut guide to mobile SEO. Instead of a developers point of view, it comes from a Marketer’s angle and shows you the essential elements that matter.

It covers:

  • How to optimise for search on a mobile device
  • How to perform mobile SEO
  • App indexing and promotion
  • How to create content for mobile users

If you’re new to SEO or Digital Marketing, I’d suggest you use this as your bible after you’ve read the Google post above.

Building Your Mobile Friendly Site by Distilled

  • Style: Blog Post
  • Difficulty: Hard

distilled mobile seo

This is another epic tutorial that focuses on all angles of mobile responsiveness. But, you’ll need some grounding in design, development and coding to see it through to the end.

This is about understanding and creating your own mobile friendly site. Or, how to build on top of a framework like WordPress.

You’ll learn about:

  • WordPress Themes and Site Builders that are optimised for Mobile SEO
  • How to size different elements of your site
  • How to code specific sections of your site for responsiveness
  • How to perform extra SEO on your responsive design (new or existing)

I’d get a big cup of coffee for this one. It’s an epic read.

Site Speed Optimisation SEO Tutorials

Remember that last time your phone took, like, two seconds longer than it should have done to load? Remember the anger that burnt inside you?

Now, imagine that feeling every time someone comes to your site.

You’d never have any loving fans.

Well, these tutorials show you how to up the speed of your site while keeping your visitors (and Google) happy.

A Beginners Guide To Website Speed Optimisation by Kinsta

  • Style: eBook/Blog Post Hybrid
  • Difficulty: Medium

kinsta website speed article

The writing in this tutorial isn’t the most chatty. You’ll need a big cup of coffee stay engaged. But, it’s worth it I promise. You’ll come away a site speed guru by the end of it.

Across six chapters, Kinsta show you:

  • What Site Speed Optimisation is
  • How to identify bottlenecks that slow your site down
  • Quick and easy ways to make your site fast
  • Optimisation for mobile and desktop

This guide, while called a beginners guide, is a little over-the-head of someone brand new to SEO which is why it’s in this section. But it’s still easy to follow and understand.

Speed Up WordPress: How We Optimised by 256% by WPBeginner

  • Style: Blog Post, Case Study
  • Difficulty: Medium

wordpress site speed

There’s a good chance your site is being run on WordPress. And, that’s a good thing. But for all of it’s plus sides, the downside is that is can often run quite slowly.

This tutorial shows you how you can speed up WordPress and improve your overall site speed. It explains:

  • How to use Cache’s to improve site speed
  • Why not having a Content Delivery Network could slow you down
  • Simple steps for image optimisation
  • Plugins that may be slowing you down

You can either follow along to implement all of the steps, of pick where your weak links may be and attack them.

The Ultimate Mega Guide To Speeding Up WordPress by WPMUDEV

  • Style: Blog Post
  • Difficulty: Easy to Medium

speed up wordpress

If you want a deeper, longer insight into speeding up a WordPress site, this guide may be more up your street. It’s a whopping 28 sections long and goes to real depth about each section.

You’ll gain extra knowledge like:

  • How to decrease website requests
  • How to load scripts in your footers
  • How to utilise activation, deactivation and stabilisation hooks
  • How to disable hot-linking

This guide is perfect if you’re going to be doing this for your clients on a regular basis, and want a through knowledge of the inner workings.

11 Low Hanging Fruits For Increasing Web Speeds by ConversionXL

  • Style: Blog Post
  • Difficulty: Easy to Medium

conversion xl site speed

Peep shows you how you can increase the speed of your site with simple methods. He also explains how it impacts your (or your clients) conversion rates, and what having a fast site speed can do for you.

By the end of the tutorial you’ll know:

  • How to use a Content Delivery Network (CDN)
  • Which are the fastest hosting companies you should use
  • Easy to use tools to speed up your site
  • How to compress your site to make it run even faster

Each of the 11 steps only takes a few minutes to implement – or hand over to your webmaster – and make a huge difference to your site.

Wrapping It Up

There you have it. All of the best SEO Tutorials on the internet in one place. For free. Take that, $350 webinar.

If you were to have a go at every tutorial on this list, you’d be an SEO Expert by the end of the year, guaranteed.

Here are all of the sections so you can go back and find the SEO tutorials you loved (or badly need to do):

Did I make your day, or did I just break it?

Let me know which SEO tutorials you loved, loathed and are getting ready to get stuck in to below.

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17 Responses

  1. TP

    Epic.Epic. Epic.

    Back to your blog and to SEO and IM after a long time.

    If could put up something similar on Youtube, it would be great.

  2. Ivan Bayross

    Hi Matthew,

    This Blog post is terrific. I’m always very respectful of any Blogger who crafts content that adds measurable value to their readers as does this Blog post.

    I know the humongous effort that goes into creating, editing, cross checking, ensuring that the links don’t return a 404 page not found and more, all of which requires super human skill and patience. You are truly blessed.

    This Blog post is, without a shred of doubt, a classic example of a Blogger caring deeply enough to deliver something of tremendous value to their readers. BTW I’d be chuffed, if you shared how long it took to publish this post. Concept to actual publication. That would also be an education for me.

    While its true that the Blog posts / articles you’ve delivered (and catalogued by degree of difficulty) offer tremendously, valuable information, navigating through each Blog post, extracting and distilling the most appropriate SEO processes from each Blog post, creating a SEO process hierarchy, blending that into a SEO strategy, I believe will require the reader to already possess measurable SEO skills.

    If you are a newbie to SEO / SEM, the content of these Blog posts would perhaps bewilder you, to a point where one will let out a small scream and nip off to the pub for some liquid courage.

    Under those circumstances, (i.e. a newbie) wouldn’t it be easier on the newbie’s senses, to pay 200 USD/- to a decent SEO mentor and learn the nuances of SEO first?

    Then come back to this Blog post, fortified so to speak, and benefit hugely by building upon the SEO processes and strategy already learned?


    Would you say, save the 200 USD/- read the Blog posts?

    Would love to hear your thoughts.

    • Matthew Woodward
      September 26th, 2016 at 12:30 pm

      Hey Ivan,

      I think the post took around 15 hours to put together in total and I decided to publish it based on understanding what my audience needs cross referenced against keyword research and strucutred it in a way that would appeal to everyone, regardless of their SEO experience.

      Yes new people could go a buy a course, but they could also just read many of the free beginners guides to SEO and get the same value without spending a penny. Plus a decent SEO mentor costs significantly more than 200 USD, closer to $5,000 for someone that actually knows what they are doing.

      Having the ability to process/distill information doesn’t come from buying courses, it comes from hands on experience and getting your hands dirty which is something money cannot buy.

      So it’s much better for newbies to absorb the beginner information to build a foundation understanding and then apply it to a site.

      Thanks for your kind words :)

      • Keri Vandongen
        October 12th, 2016 at 12:09 pm

        I can’t believe the effort you put into compiling and writing this post, Matthew.
        Even at the ultimate beginner SEO level -I appreciate your shared wisdom. Learning foundations is how I encourage others to begin learning marketing -before trying tactics.
        Hence your advice makes sense.
        Maybe your audience would be interested in an SEO course where you go through your tutorial via practical experiences.
        Not everyone has your patience for teaching SEO.

  3. Arpit Roy

    Hi Matthew,

    Great idea of sort to curating the best seo tutorials. This is like a one-stop-shop for THE best that is available online.

    I will definitely get on with the tutorials now as it will clearly take quite some time to read the one’s that I have not already read (quite a few).

    Thanks for this excellent resource.

    ~Arpit Roy

    • Matthew Woodward
      September 14th, 2016 at 10:08 pm

      Other than hands down experience and these tutorials, you don’t need anything else to become awesome at SEO :)

  4. Jack

    These are some of the great courses you mentioned. And are enough to get the ball rolling.

    Specially the free guide by Neil Ptel, which is mentioned in the list. he has really put some great deal of effort into it. AAnd with the help of it, I have been able to cross check may thing which I was doing wrong. Also apart from that, there are other guides of Neil patel as well, which can be prove to be helpful.
    Like to leverage the benefit of a fast website, as it helps in SEO.
    Though I haven’t tried some of the courses, you mentioned on the list.
    But they’re definitely into my to do list, now.
    Thanks for the great compilation of courses, Mathew :)

    • Matthew Woodward
      September 26th, 2016 at 12:21 pm

      No problem Jack, although you don’t really need to buy any courses – everything you need is right here :)

  5. Ashish

    Amazing sets of article to fully understand the basics of SEO and optimizing the performance for organic traffic. Thanks for bundling them up

    • Matthew Woodward
      September 26th, 2016 at 12:21 pm

      No problem Ashish :)

  6. Onehalf AU

    This is a great SEO tutorial Matt with lots of useful resources! I think you have included in this post all the information that a newbie has to know about SEO.

    • Matthew Woodward
      September 26th, 2016 at 11:42 am

      Yeah the only thing you need except this post is hands on experience of actually doing it

  7. wali

    Wow… This is just like an archive of SEO tutorials…. I have to bookmark this page for reading from time to time.

    • Matthew Woodward
      October 12th, 2016 at 10:35 am

      See you again soon =D

  8. Khan Mashiur Rahman

    It is too much longer than I expect.

    • Matthew Woodward
      October 29th, 2016 at 10:10 am

      Just stick to the easy ones :)

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