3 New Google Keyword Ranking Factors You Must Pay Attention To

Whether you are an elite SEO or newbie – do not ignore what is about to be revealed about the new Google keyword ranking factors.

At the Ungagged / BlackHatWorld conference in Vegas last month there was 1 speaker that stunned & silenced an entire audience of elite blackhat SEO‘s.

That speaker was John Limbocker & he has been in the game since before SEO even had a name.

He revealed an awful lot of interesting things about how Google has changed in the past year including some very important changes in Google keyword ranking factors.

What You Will Learn

  • The 3 new major Google keyword ranking factors that are affecting you NOW!
  • A SHOCKING DISCOVERY How Google knows exactly which websites you visit & for how long WITHOUT Google Analytics, Google Chrome, Google Toolbar or Google Search
  • How to beat the new SEO ranking factors
  • How to manipulate search box recommendations
  • Best practices for faking the new google search ranking signals

The New Google Keyword Ranking Factors

The biggest revelation were the 3 new major Google keyword ranking factors that are in play right now – but more importantly he told us how to fake them.

He also revealed precisely how Google was collecting user engagement data. They know exactly which websites you visit, from where, how long you spend there, how many pages you visit and whether you bounce.

They have that data available for every single website in the world since 2006 regardless of whether it has Google Analytics installed or the user is using Google Search, Google Toolbar or Google Chrome.

John also shared precisely how Google are using that data in combination with the 3 new major ranking factors to rank websites today.

I asked John if he would be willing to share some of what he revealed at the conference exclusively for the readers and he agreed.

Make sure your sitting down for this one!

This is 100% content end to end – there is nothing to buy

Wrapping It Up

If you’ve watched the video then I’m sure you are just as blown away as the entire audience was in Vegas with what John has just revealed to us.

I can’t believe Google are snooping on us all like that! But it comes as no surprise really and we can use it to our advantage as John said.

I have seen the fantastic results paying attention to the 3 new Google keyword ranking factors John shared and I’ll have a detailed case study for you early in the new year.

new google keyword ranking factorsIF you want to hear more from John then check out his site that is jam packed with hours of stuff like this.

Let’s open up the discussion to how this changes SEO moving forward – I would love to hear your thoughts and opinions.

Don’t forget I have published all of the other Google ranking factors and Bing ranking factors for you as well.

192 Responses

  1. Dale Harries

    I’d long suspected this, it almost feels like you have to really lock down your browser using no script and stuff to avoid giving Google footprints to track you on.

    It’s exactly this kind of activity that Google is really guilty of now.

    Thanks for shining a light on it!

  2. Loz James

    Blimey Matthew

    This is quite an eye opener – and goes way beyond SEO and online business.

    There’s surely data protection and privacy issues at stake here too?!

    Welcome to 1984. George Orwell was right.



    • Matthew Woodward
      December 12th, 2014 at 3:39 pm

      Hahaha he was indeed =D

  3. rik bell

    very interesting stuff :)

    • Matthew Woodward
      December 12th, 2014 at 3:38 pm

      Go crazy with it :)

  4. Chinedu

    Damn you Google, You can’t be snooping on us…Is that even legit?

    • Matthew Woodward
      December 12th, 2014 at 4:23 pm

      It shouldn’t come as a surprise really

  5. Petar

    Brand is King! Some insightful and helping comments + solid logic on how Google operates. And of course, again that “privacy” issues :)


    • Matthew Woodward
      December 12th, 2014 at 4:24 pm

      Enjoy :)

  6. Marcus

    Mind effectively blown. John made me lose some faith in Google but at the same time made me more hopeful about SEO. It’s like Google is partly driving the clickbaiting that’s rampant in the internet today. Good share Matthew!

    • Matthew Woodward
      December 12th, 2014 at 4:56 pm

      That was the general feeling of everyone that saw it :)

  7. Martin

    As an SEO newbie with a site that has a tiny amount of visits and sucks for its most important keyword…this interview has been fantastically useful. I’ll be spending a large part of the coming weekend put these points into action.

    Thanks John for the talk and Matthew for hosting.

    • Matthew Woodward
      December 12th, 2014 at 4:56 pm

      Glad it helped :)

  8. crazybuddy

    not able to read this article via mobile…pls make your site more mobile friendly so that we read your post as soon as we get email notification

    • Matthew Woodward
      December 12th, 2014 at 4:56 pm

      I’m working on it ;)

  9. Zen

    That fits in with other stuff ive been hearing about, and as im hearing it from different sources then im assuming there has to be at least some truth to it.

    Great video, thanks

    • Matthew Woodward
      December 12th, 2014 at 5:56 pm

      There is only one way to find out!

  10. 12.12.2014

    Just as all your other information, fantastic. I knew they snooped, but wow. I wish i could do the things that just don’t seem above the line (law). Fantastic information, keep it up, I have a folder just for YOUR emails because they are so good.

    • Matthew Woodward
      December 12th, 2014 at 5:56 pm

      Haha thanks very much :)

  11. Dirty Pursuits

    Great info. With 2015 just starting, this information is really going to impact many SEOs business model.

    • Matthew Woodward
      December 12th, 2014 at 5:55 pm

      It is indeedy!

  12. ivan

    So, we should create a bot that will automate branded searches and increase CTR? That sounds like a cool idea.

    • Matthew Woodward
      December 12th, 2014 at 5:55 pm


    • Dan
      January 1st, 2015 at 11:00 pm

      You would imagine that they could detect unnatural search queries by comparing present with historic data, i.e. if there’s a huge surge it wouldn’t really make sense.

      • Matthew Woodward
        January 5th, 2015 at 11:14 am

        No different to link building then

    • Gazza
      January 2nd, 2015 at 8:44 am

      Yeah or you can just pay someone $5 a day to spend an hour doing it for all your sites. – Check hidemyass. As you’ll want lots of IP’s to switch through.

      • Matthew Woodward
        January 5th, 2015 at 11:12 am

        I wouldn’t be using VPN services for that

  13. Simon

    Awesome food for thought Matt. In reference to bounce stats. What do you guys recommend doing about douchebag bots like semalt, et al?

    • Matthew Woodward
      December 12th, 2014 at 5:55 pm

      Block them?

  14. Frank

    Hi Matthew and many thanks.

    This is really a revelation and explains so many of the weird things that can happen when it comes to ranking a site/page.

    I’ll implement what I’ve heard right away for my next project, testing these tactics.

    Thanks for bringing this great stuff to us!

    • Matthew Woodward
      December 12th, 2014 at 5:55 pm

      Enjoy =D

  15. Dan

    Any suggestions on tools to create this fake brand traffic?

    • Matthew Woodward
      December 12th, 2014 at 5:55 pm

      Think out of the box ;)

  16. Bob

    Great stuff, John. Miss this wave and you can start drowning! So what software should I be looking for to help?

    • Matthew Woodward
      December 12th, 2014 at 5:54 pm

      Web browsers :)

    • Paul Rone-Clarke
      December 13th, 2014 at 4:21 pm

      Oh there will be software. Good fake traffic software that open browsers, searches, selects, drops referrer and agent signals, goes to a site, clicks, stays, likes, shares, comments, subscribes. All easily doable
      Gaming this seems a helluva lot easier than gaming links.
      Not saying you should do this. Just saying software that does this well is right around the corner. Weak versions of this already exist and have for some time.
      Be aware of the issues with SearchMetrics data.

      Their sample of keywords examined is not scientifically chosen. If you download the PDF that comes with the graph on the SearchMetrics site it points out the pitfalls of drawing hard conclusions and how sometimes correlation does not equate to cause. That’s straight from SearchMetrics themselves.

      This is great data Matt. Great value. I like the fact John alludes to nuance and having an all-round solution not just trying to “game” one aspect of the system.

      You should have come to the Euro SEO meet up as well buddy. not as high profile as you Vegas bunch bit It’s Paris next year :) Hope to see you there.

      • Matthew Woodward
        December 13th, 2014 at 5:28 pm

        Email me the details of the Euro stuff :)

  17. simon

    Wow, Matthew, is this your longest post ever.?Interesting stuff, I think it fleshes out your previous post about user engagement and social. More posts about how to automate that stuff would be great.

    Cheers matey

  18. JB

    Another awesome one!

    Hmm, can’t find that Google image…It takes me to a Resource Page and I don’t see it on there.

    • Matthew Woodward
      December 12th, 2014 at 7:18 pm

      Not looking hard enough :)

      • Gazza
        January 2nd, 2015 at 8:57 am

        Can’t find it. Cleared cache and deleted cookies. So unless you’re referring to your logo/header which is a Matt Woodward image and not a Google image I have no idea what you’re talking about.

        • Matthew Woodward
          January 5th, 2015 at 11:11 am

          It is on the exact page you mentioned in the comment (I edited it out).

          You don’t need to clear cache or cookies, all you have to do is spend 30 seconds using your eyes to actually read the page.

    • Chad Musgrove
      November 14th, 2015 at 9:14 am

      Found it in about 2 minutes

  19. Ashish Singla

    Wow matt, I was seriously waiting for such news about Google,
    I always love to read your blog and love to see your way to get out of all the algorithm updates

    • Matthew Woodward
      December 12th, 2014 at 7:18 pm

      All credit to John for this one!

  20. Harjeet Singh

    You know what Matt,
    Sometime I just thinking of latest news about google and suddenly your email comes.
    Really Matthew you are superb!

    • Matthew Woodward
      December 12th, 2014 at 7:18 pm

      Taaaadaar – kudos to John though entirely.

  21. Tom

    Well that was scary…
    Also I’ve emailed you but don’t think it got through to you.
    Could I get your opinion for the top 3 SEOs in the industry today?
    Email me back or just reply here either is good.


    • Matthew Woodward
      December 14th, 2014 at 5:02 pm

      Let’s see – Terry Kyle, Brian Dean & John above off the top of my head on a hazy sunday morning :)

  22. Enstine Muki

    Hey Matt, I’m Just knowing about John limbocker and this impressive video. Looks like change is the only constant thing with SEO ;)

    The SBO is something I’ll need to work on so hard. Maybe getting to john will help me more in this.

    Thanks for posting such valuable video Matt

    • Matthew Woodward
      December 12th, 2014 at 8:22 pm

      No problem enjoy :)

  23. Johnny

    Hi Matthew, thank you for a nice video. I enjoyed most of its content, but as far as the Searchmetrics study, they measure correlation, which does not show causality.

    This means that the high correlation of social signals with high rankings does not necessarily mean that the social signals are the cause, but rather that popular (and highly ranked) websites get a lot of them.

    • Matthew Woodward
      December 14th, 2014 at 5:00 pm

      That is true although my own social signal experiments are not based on correlation, they are based on actual money in the bank account. At the same conference this information was revealed I also revealed precisely how I use social signals to rank.

      • Shane
        December 16th, 2014 at 10:47 pm

        Any hope that you’ll reveal how you use social signals to rank to your loyal readers?

        • Matthew Woodward
          December 17th, 2014 at 8:20 pm

          That was exclusive for the conference attendees sorry

  24. Jatin

    First, thansk Matt for such an amazing contebt. Really love to work.

    Hi Tim,

    I really enjoyed these 48 mins and the line that either evolve or watch…

    I somehow also predicted that Google has to turn to user experience for ranking than just links and its happening.

    Now I have just one small question on bounce rate.
    1. How can one judge whether the bounce rate of your site is good ir bad?

    2. Do the bounce rate of complete website matter in serp of of particular pages.

    For example a site has 3 imp ranked pages. 2 of them has 60% bounce rate and the 3rd has 90%. So the overall BR comes to 70%

    So will google punish the 90% or all the 3 pages?

    • Matthew Woodward
      December 13th, 2014 at 5:40 pm

      *John :P

  25. Rohit Palit

    A transcript would’ve been really cool! :)

    • Matthew Woodward
      December 14th, 2014 at 5:00 pm

      There is one :)

  26. Nick

    Wow, blown away and amazed with this information and truly thankful for Matthew Woodward putting this info and thanks to John for taking the time on making this video! Totally had no idea!

    Most useful info I’ve heard in a while! Wow.

    • Matthew Woodward
      December 13th, 2014 at 5:39 pm

      Glad you liked it

  27. Jayson Guevarra

    Thanks for bringing it to us, your audience, Matthew!

    • Matthew Woodward
      December 14th, 2014 at 4:57 pm

      No problem Jayson

  28. mursel

    That was extremely informative. It refreshing to find new information on SEO.

    • Matthew Woodward
      December 14th, 2014 at 4:57 pm

      Glad you enjoy it :)

  29. James Rowland

    Kind of interesting…. You have to fast forward like 20 minutes to get to the good stuff. The way the webinar was setup in the beginning pretty much tells me he’s not going to give the details unless we purchase something.

    Well spoiler alert…. Google cares about branding and good bounce rates. Nothing new here. I guess the part about MAKING google generate new suggestions in the search box was the only new idea I’ve heard. However, the tactics for doing this and ways to “simulate” users on your website were left out. Let me take a wild guess and say there is a product at the end of the tunnel.. probably a bot that searches google for the keywords you tell it due and then clicks on your site.. and then spends time on your site clicking around. Proxies needed of course. Am I close? No I didn’t finish the webinar but if that’s the case and someone here has used this strategy, please email me.

    • Matthew Woodward
      December 13th, 2014 at 5:34 pm

      Nope – its nothing but 100% content all the way through end to end.

  30. david Cc

    I find fewer and fewer reasons to visit your site …. old stuff to get emails and monetize. Give value man not old (2012) stuff.
    PS I”ll give you the 1st and most important factor to rank … links. The rest if bullshit.

    • Matthew Woodward
      December 13th, 2014 at 5:33 pm

      You are going to have a hard time in 2015

  31. wajahat zaidi

    SEO newbie with a site that has a tiny amount of visits and sucks for its most important keyword
    but thanks for sharing this is best information

    • Matthew Woodward
      December 13th, 2014 at 5:33 pm

      That’s where every site starts :)

  32. Frank

    Thanks for sharing this video! Very interesting indeed.
    I’d love to know more about SBO. How does this works? What tools are being used for good results?

    • Matthew Woodward
      December 13th, 2014 at 5:33 pm

      You can start with just a web browser

  33. Halfnium

    Brilliant! Once one accepts that Google are able to spy on individual searches at will (A horrifying prospect. How long before the Brussels bureaucrats object and take Google to court over it?), it becomes clear how Google can compute proxies for “engagement” and “authority.”

    Clever people: You can’t beat ’em, either for entertainment value or utility.

    I have observed similar cleverness in those who develop heuristics for extracting parallelism from seemingly scalar computing loads. It’s as though they place a problem upon a stout mental anvil and beat it with a stout mental hammer until it gives way.

    • Matthew Woodward
      December 13th, 2014 at 5:32 pm

      Or in SEO terms, automate it and abuse it so hard Google fixes it :)

  34. Jonathan

    This looks good. But is there any money back guarantee for John’s product – I’d like to take a look but it’s a heavy one time investment.

    • Matthew Woodward
      December 13th, 2014 at 5:31 pm

      I don’t know sorry =\

  35. Monu Kumar

    Respected Matthew Woodward :)
    I am new on this property. But truly speaking this is very useful article. This blog is very awesome and useful for me. In this video so many points are so unique and clear useful. I have learnt from you but now i will share this article for those persons who are searching about new Google ranking factors of 2015.
    By the thanks for sharing Matthew Woodward :)
    Monu Kumar

    • Matthew Woodward
      December 13th, 2014 at 5:32 pm

      All credit to John for this one!

  36. Abhay Singh

    Meaningful contents,Thanks for sharing such post..

    • Matthew Woodward
      December 13th, 2014 at 5:31 pm

      No worrys

  37. Rahul Dubey

    Hi Matthew !

    Nice video and want to thank you for sharing it.

    • Matthew Woodward
      December 13th, 2014 at 5:31 pm

      No problem, but all credit to John!

  38. JaviEN


    Yeah, I’m blowning away with the content John shared with us!! It makes you think so much in order to get an advantage from it.

    I didn’t get one thing. When he is talking about the “safe browing” we all have activated by default, is he refering to the SBO?

    Does it means that we could disable it so we are not “tracked”?

    Thanks for bringing this to us Matt!!

    • Matthew Woodward
      December 13th, 2014 at 5:30 pm

      No, Safe Browsing and SBO are different

  39. Simon

    Great presentation by John. I think we all had our feelings about some of the info John gives in it but its great to see some clarity. In the video he mentions tricking Google to think your sites’ user engagement is higher than it actually is, but how do we go about doing this? “Search and Click” tools with proxies?

    Also it’s good to see you back on YouTube, keep it up

    • Matthew Woodward
      December 13th, 2014 at 5:30 pm

      Think out of the box of course :)

  40. Mohammad umair

    This is incredible stuff. I always had this feeling of Google wasn’t being too upfront with what its does on search front. But what sends the chill down my spine is the presence of Google in most secured non-Google destination.

    Thank you Matt and john Limbocker for this eye-opening and jaw dropping article. I’m still experiencing the after shocks of reading this article.

    • Matthew Woodward
      December 13th, 2014 at 5:30 pm

      Now just work out how to take advantage of that :)

  41. promes

    Great info Matt, I’m agree in almost anything.
    In fact, some time before I run a case study trying to artificially increase the CTR and see its effects in seo –no results, I think I quit too soon.
    The only point I have doubts about is when John says “Google is interpreting and intercepting every packet of data that’s going over your computer line”. I am not sure Google could technically do that and also John it’s now providing solid evidences… Would love to have more info or proves about that point!

    • Matthew Woodward
      December 13th, 2014 at 5:29 pm

      It’s pretty well documented if you do your own research

  42. Goran

    Hey Math, the link to the John website is not working, nor when direct finding his sales age is not responding when try to join the club.

  43. guru

    Awesome post….. could you help providing list of branding websites…?

    • Matthew Woodward
      December 13th, 2014 at 5:30 pm

      What do you mean?

  44. JP

    Hi Matt! Where’s the content upgrade for this post? (I’m on your list and can’t find it)

    • Matthew Woodward
      December 14th, 2014 at 4:55 pm

      On the subscribers resources page

  45. Suresh Kumawat

    Really, this video helps me to rank in Google Search Engine.

    • Matthew Woodward
      December 14th, 2014 at 4:55 pm

      Glad to hear it!

  46. Amod

    Fantastic as usual Matt!

    I was REALLY surprised with the safe browsing thing. I did know about it, but never really thought the evil G is behind it! (Just disabled it on FF btw)

    Wish to ask you two things…
    1) What should genuine review sites do for their branding? The ind that YES, make money with affiliate links and/or ads. They obviously don’t have an “office” or “location” pic, do you think branding the owner as a cool reviewer should work? Cause you don’t see real people behind review sites.

    2) Quality links… what EXACTLY are those these days!? (Rather what remain as quality links!?)

  47. dokuroc

    Im Coming back to seo after 6 months break and after working as an seo employee for a company and running my own firm for years before that.

    My thoughts are , or more correctly it seems to me that seo is getting more and more expensive to do and create.even more if your like me and you have issues writing your own content.

    Also it seems like the promised land of google where you can make money with only your time invested is turning to another field of ” you need money to make money”.

    I love to hear your thoughts about this mat, and yes i know you are running this blog with out huge investment but investment none the less and also this is your side businesses while you have other blackhat/clients which are creating income for you.

    While for myself when i think about going into the business of seo for myself in order to create another stream of income i find that i will spend a lot more at the start before i even have a chance to make a small profit.

    I created around 100-150 sites on my 2 years running solo and around 10-15 of them worked and made some money but not enough to cover the cost.and most fell after a month or two and never stuck for the first place.

    Again i will love to hear what you and any one else think about this.

    • Matthew Woodward
      December 14th, 2014 at 4:54 pm

      Well given that right now I’m creating a course of how to build a business online with $100 – I have to disagree.

      Once you have hosting, a domain and motivation that’s all you need to get started. Make a clean looking site, solve 10 problems in your niche with the best content on the web and live when your audience lives – the rest is gravy.

      There is more to internet marketing than SEO.

      Looking at how many sites you created in such a short period of time – I think I know where you problem lies. You should only focus on 1 project per time, once it has legs and its running – focus on another while maintaining the original, rinse and repeat.

  48. kangbabas

    wow,, I just can say absolutely perfect, I really enjoy the read. thanks for sharing.

    • Matthew Woodward
      December 14th, 2014 at 4:51 pm

      Glad it helped!

  49. Amelia Fox

    That video was an eye opener ,I am planning to buy John Limbocker training… how good is training for new seo folks like me?

    • Matthew Woodward
      December 14th, 2014 at 4:51 pm

      Well it’s certainly all killer and no filler!

  50. Richard Gilbert

    I knew they would be doing this, been thinking it for a while. It’s not right. Thanks for sharing this

    • Matthew Woodward
      December 15th, 2014 at 2:56 pm

      It’s interesting to see!

  51. ravenjack

    Thank you Matt and john Limbocker for such an incite full read about goggle ranking factors .I am a newbie in this field and after watching this incredible read and video I must apply it on my on going projects hope so your experience sharing can help me to rank my projects

    • Matthew Woodward
      December 15th, 2014 at 2:54 pm

      Let us know how you get on :)

  52. Sneha Singhvi

    Relevant information indeed! I went through this post and now there are some clear ideas and visions through which i am able to see the ranking factors in 2015. Thanks for sharing this important post….

    • Matthew Woodward
      December 15th, 2014 at 2:54 pm

      Good luck!

  53. Ravi Sharma

    Well, It is a nice post. For the very first time, I found the true value of my time on such videos. I am new to SEO and this was really full of knowledge for me.
    I am having one question and like your help over this.
    My site is not getting that much traffic, nor Google page rank and from quite some time I am not posting lots of content over that. Even Google analytics is showing less than 100 daily visitors. If nothing is going great then why on Alexa traffic based ranking, this site had jumped 13 lacs sites.
    I need to understand importance of alexa ranking. please suggest some good stuff for that too.

    • Matthew Woodward
      December 15th, 2014 at 2:54 pm

      Alexa ranking is completly irrelevant and meaningless. How much traffic your site has is far more important. Don’t waste your time chasing Alexa rank.

  54. Bilal Ahmad

    any one who can Seo my site i shall pay for it


  55. Ashley

    I didn’t have any idea about this CTR/bounce rate ranking factor before watching this video. Thank you so much for sharing this, Matt!
    I have a website that was ‘severely’ hit by this CTR/bounce rate update, and I’m sure it’s the main cause of the penalty. I didn’t receive any penalties according to Google Webmaster Tools.
    After building and linking around 40 high quality PBNs to it, fixing all the possible penalty factors (anchor texts, link profile, duplicate content, etc.), it hasn’t recovered yet even after the recent Penguin/Panda refreshes. I’m really depressed and frustrated :/

    I have some questions:
    1. Do you think it’s still possible to recover after being hit by this one? Or do you think I should already move this to a new domain and start fresh?
    2. Do you think it’s a Panda thing? Do you think I could get my rankings back in the next Panda refresh if ever I fixed my CTR/bounce rate? Thanks in advance!

    • Matthew Woodward
      December 15th, 2014 at 2:52 pm


      1) Yes improve the CTR for brand terms first

      2) Impossible to tell without delving in

      What was your CTR/Bounce rates/pages per visit/time on site like?

  56. adiyatma

    why so serious…? i know i can belive :v

  57. matthew

    Could not agree more ! It works but how long for, if you are getting people to search and click on your site and then go though to offer the improved stats you need to vary this as of IP range if you are a national brand.

    If you are a local company. plumber etc you can laugh your way to the bank !

    • Matthew Woodward
      December 16th, 2014 at 10:11 pm

      And you also need to take into account geographical location etc ;)

  58. saqib

    Are u sure??

    • Matthew Woodward
      December 16th, 2014 at 10:10 pm

      About what?

  59. Jagan

    Thanks a ton for for the valuable insight. I have been doing seo for 12 years and your presentation was one of the best I’ve seen in recent years.
    Btw just wondering if bounce rate is applicable on bootstrap / parallax websites. I haven’t done any till date just for the fear of it.

  60. simon

    Seriously, dude? Where is the proof here? Because this random guy SAYS.. he “talked” to the “head of world wide security” (WTF job is this?) at siemens and now all of a sudden Google can track everything.

    No proof here man.. this is ridiculous. And this guy who has this so called “secret” information is selling a product for 29.99/mo.

    Smh… it could be true, but this guy for sure didn’t discover anything.

    • Matthew Woodward
      December 18th, 2014 at 2:00 pm

      Do your own research and watch the packets between your computer and your router you’ll see it for yourself.

      • Scritty
        December 19th, 2014 at 12:24 am

        Or just read the T&C when you install your next browser. It’s not hidden. Chrome is upfront about it, but even Safari says something like “Browser use data may be sent to…” blah blah for “quality control” or “to ensure the best possible user experience”

        In other words “So we can sell you the right stuff”
        Who it’s sent to, and what exactly it’s used for is not mentioned, Microsoft had an anti trust case years ago (the time of Netscape) for data collection issues with IE.
        It looked clear cut, they were nicking user data and selling it for commercial purposes as well as using it in there (then free) commerciality index (which used to be part of tools like Market Sam)
        But no, apparently taking your data, using it, selling it whatever is fine. When you scroll down that list of T&C’s on installing a browser, even one that’s installed with your OS as standard… you’ve lost your rights to everything.
        “Private Browsing” has been known to mean exactly the opposite of what people think it means since 2012
        The only “privacy” in place is that no one on your PC using it later can trace your browsing history (supposedly). It says nothing about sending he data live to a 3rd party for marketing and product placement/development purposes.
        I think most people assume “privacy” means not using data like that.
        Then sadly, most people would be wrong.

        • Matthew Woodward
          December 19th, 2014 at 3:52 pm

          Interesting stuff Scritty thank you – I wonder if there are any browsers that don’t give us the ole slippery finger/fist

  61. Jordan

    Anyone gone through John’s training. As there’s no money back guarantee, I’m wondering how good it is. Would love to hear some reviews! If Matthew says he’s one of the top three, it must be good. I have no problems paying the one time fee, but I am not new to SEO. I want to learn really good advanced stuff.

    • Matthew Woodward
      December 19th, 2014 at 3:51 pm

      If you didn’t know any of what was seen in this video or don’t know what things like conversational anchor text are then theres a good crack :) Also the weekly calls are pure gold.

      But John is a stand up guy he will refund you for sure!

  62. bobit

    i seen some spike in some of my site traffic, and some keywords back in action

    • Matthew Woodward
      December 19th, 2014 at 3:48 pm

      Great to hear!

  63. Farhan Ali

    wow so nice share information about this new google factors thanks a lot sir . I am also read this website and bookmark. really thanks a lot.

    • Matthew Woodward
      December 20th, 2014 at 10:55 pm

      No problemo!

  64. Rick

    Hey Matthew
    Just for those who are in doubt about this…
    I did some checking on this info you shared here and found a wiki on it
    .orgwiki/Google_Safe_Browsing , which has a link to the page under Privacy on NSA.
    “Safe Browsing also stores a mandatory preferences cookie on the computer[9] which the US National Security Agency allegedly uses to identify individual computers for purposes of exploitation.[10]”.

    I followed the links and ya it all leads to a huge privacy breach for users of the internet all under the smoke screen of terrorists.
    I wonder why Firefox did not renew there multiple million dollar contract with Google?
    But with all that said your insight fulness to the branding hack is great. Thanks

    • Matthew Woodward
      December 20th, 2014 at 10:54 pm

      Yes the original Google cookie placed every time you hit the Google home page was widely used by intelligence agencies to track peoples behaviour. Was a huge piece on it a couple of years ago with all the tech details.

  65. imam

    great.. i have the new learning here.. thanks

    • Matthew Woodward
      December 21st, 2014 at 10:55 pm

      No problem :)

  66. Gaurav Solanki

    Hi John, First of all I would like to thank for providing wonderful tips for the future SEO where companies are only concentrating on creating links and links. I appreciate your efforts in reporting these important factors to the SEO guys.

    As you pointed out 3-4 important. I accept that all are important!

    I have only a single question:
    How much website speed/performance factor is important in SEO?? because Google started it as a ranking factor since April 2009.
    I just need to know how much it affects our SEO??
    I would appreciate you if you could comment on this factor too!


  67. John

    I’ve got an ecommerce site that’s using a blog as a front to redirect the traffic to.

    I’ve seen a drop in the SERPs for this blog that made little sense to me as my site has much more power going to it than my competition. I figured it was due to them having 2x more social signals but even still the difference between 100 to 200 shares shouldn’t warrant a flux in rankings when my inbound links are superior.

    This video helped. It makes sense now that since I’m redirecting traffic the time on site is killing me (even though I am giving them exactly what they want).

    There is no way to circumvent this. Phuck. I wonder if redirecting in a new tab would help? Ghei this is.

    • Matthew Woodward
      January 5th, 2015 at 11:22 am

      What do you mean by ‘redirecting’

  68. JeF

    You said : “Make sure your sitting down for this one!”
    You were absolutely right Matthew.

    I’ve been studying SEO for years (back in the days when Ol’ Cuzin was stomping…) , but today is like I’m a newbie again.
    Lots of insights. Really, a cool gift!

    And I don’t really mind about Google being (or not) Evil.
    If I’m sailing on a dangerous sea, don’t tell me the sea is dangerous (didn’t I know that already ?), give me the rignt knowledge & the skills so I can keep safe ’till the harbour!

    And that’s kind of what you gave us here.



    PS : lot of cool stuff from you Matthew lately, I’m going back to my inbox to see what else I could have missed…

    • Matthew Woodward
      January 25th, 2015 at 5:06 pm

      Thanks for your kind words :)

  69. Lia

    Hi Matthew,
    awesome sharing here. I have a question, are you also a member and user of John Limbockers training? Have you used his rainmaker software? I tried to find some reviews or some posts (bestblackhat, bhw), but there is really less about him and his training, so I am not sure if its really worth to join. I am not a newbie, so would be cool if you have some insights for me.

    • Matthew Woodward
      February 2nd, 2015 at 3:01 pm

      Well he continues to teach me new tricks, a very well versed guy

  70. Alexander

    Totally makes sense to me. Especially because Microsoft doesn’t care about its data. More so because Microsoft isn’t running their own search engine Bing. They are more than happy to provide Google with all the data they want so they can get further ahead. Competition is stupid, lets just all work together towards a pointless goal where everybody loses.

    Please apply the above said to Apple and other big data collectors mentioned in the video.

    I think we will see a big merger in 2015. Google, Apple and Microsoft will become GAM and rule the world with their Safe Browsing spy cameras.

    /sarcasm off

    • Matthew Woodward
      February 6th, 2015 at 7:17 pm

      Take a closer look at it before commenting. It is right there for you to test for yourself and see.

      Create an apache locked down password protected directory. Upload a file. Then ONLY open the URL directly by copying/pasting into internet explorer. Check if it’s indexed in 7 days but still behind the username/password wall.

  71. Imhotep Yakub

    Great article Matthew and a terrific video by John Limbocker I wish more SEO professionals mentioned more about what Google really is about instead of being afraid of Google. First of all Google is NOT your friend, is it valuable to be ranked in Google absolutely.

    I have known this for a number of years that Google was created by the government so the fact that they are spying on virtually everything you do online and more should not surprise you. Here is an article which outlines some proof which you can research for yourself if you still can’t believe it https://medium.com/@NafeezAhmed/how-the-cia-made-google-e836451a959e

    The fact that Google is heavily involved with artificial intelligence, robotics, automation, data control and collection should have you a little worried and skeptical about what are there true intentions? Any corporation that says their aim is to “do no harm” I mean come on LOL its quite the opposite.

    I liken Google to Skynet in the Terminator movie, we have all given them almost all the data they need, they are extremely wealthy because of it, what could be next in 20 years is what us SEOs and marketers should be concerned with NOT just with ranking and making money.

  72. Ambrosio

    very interesting information

    • Matthew Woodward
      February 20th, 2015 at 8:32 am

      Certainly making for an interesting future in SEO!

  73. Gereggi

    Thanks for the lesson about seo, many new lessons about seo that I got from this website ..

    • Matthew Woodward
      March 2nd, 2015 at 8:48 am

      Glad to be of service :)

  74. Blaz

    Hey Matthew, great post. The video really opened my eyes. On one of my sites I’m actually going for a similar method you went for – super high-quality content and helping people solve problems. No link building.

    And you know what? People are visiting and sharing. And it’s a month old site. I’m beginning to slowly rank, too. But mostly for keywords that are closely related to my site, not for my main keyword yet.

    But I was on 96th place a week ago nad today I was on 91st. There is movement but ironically my main keyword is by far the slowest to rank (it is also the most competitive, so it makes sense).

    I am going to implement the brand tactic in my arsenal. Since I’m not building links, I’m thinking suggesting my video viewers to search for my brand in Google instead of giving them a direct link?

    It would probably lose me a lot of traffic in the beginning but if the suggestion tool begins serving my brand every time someone types in my main keyword, it will probably make my traffic soar, wouldn’t it?

    Thank you again for sharing the video, this was a great insight.

    • Matthew Woodward
      March 3rd, 2015 at 9:00 am

      Why not link them to Google Search results with the search already done?

  75. Sander

    Interesting to see what this 2014 post can bring us in 2015. Maybe a few factors will be later on this year?

    • Matthew Woodward
      April 15th, 2015 at 3:34 am

      We never know :)

  76. Thuan Su

    It’s a good news for me. Back links is not the most important anymore. I’m so tried because of them :). Now I’m very happy when read this post.

    Thanks for sharing a good post Matthew!

    • Matthew Woodward
      May 18th, 2015 at 6:45 am

      Backlinks are still important, but there are more than just backlinks to consider

  77. Puncho

    You know this was interesting…but…I’ve learned not to believe everything I’m told so readily…the one big question I have is why didn’t he make a video of his friend showing the packets that google hi-jacks….

    I think that would have add more validity to what he was saying….because to me at the end of the video he said what is being said anyway…

    create good valuable content…provide good quality backlinks…..blah…blah…blah….

    I got a few tips from the things he was saying but nothing really to make me stand on my head…..From reading some of the other comments people were more alarmed about being spied on….oh well that’s the world we live in…..I don’t think anyone will stop using google because of it…..

    John seems like he really knows his stuff and he also seems very generous with sharing….but having done this for a while I’ve learned trust is something I don’t give up so easily because some one tell me it’s so…..

    • Matthew Woodward
      May 18th, 2015 at 6:37 am

      Hi Puncho,

      Do some independent research you will see its well documented.

      Do your own testing, whether its do with SEO or not – always experience things for yourself.

  78. Niz

    Hi Mat
    thank you so much for posting this video on your blog.
    I think this is the best SEO related video I watched in 2015.
    John is amazing, I would love to sign up for his training but his signup price is bit pricey.

    • Matthew Woodward
      May 25th, 2015 at 9:38 am

      Well you do get what you pay for

  79. Yansen Alexander

    We didnt do this right?? Just for content we must write as for human. Nice opinion..Thxs

    • Matthew Woodward
      September 29th, 2015 at 9:58 am

      No, thank you Yansen :)

  80. Live TV Guy

    Matt , you have mentioned Best out of best ranking factors, i appreciate the time you took writing this awesome post for us, i subscribed you today and will be your regular reader. there is question in mind that is
    “will google notice the number of social signals as permanent ranking factor or it will be temporary ? ”

    • Matthew Woodward
      October 19th, 2015 at 10:02 am

      I believe they are used as a popularity modifier so as lots of people are talking/sharing something it produces a rankings boost which would decline if people stopped talking about it.

  81. Chad Musgrove

    The only Bullshit meter going off here is mine.
    A) 1 guy (sorry – no matter how long you’ve been in the SEO game, you are just a guy) says that 1 time he had content in a 1 password protected directory get indexed. That is NOT evidence. We have no proof – no video – no screen capture – nothing. Just his word.
    I think it’s more likely that someone created a folder, uploaded content, and THEN went “oh shit, I forgot to put a password on that file!” As popular as you are, your site is probably crawled several times a day.
    My guess would be that Google snagged the content BEFORE the vault was sealed.
    I build sites all day and when in development I put the sites on sub domains of my main domain. I always password protect the directories because I don’t want my clients content getting indexed under my site and POSSIBLY causing a duplicate content issue when I launch their site and it get’s indexed.
    I also don’t want Google to think my site is about a local dentist, garage door guy, plumber, etc. I have NEVER once seen a single sentence, on any sub domain in development, get indexed. Sites I’ve built for friends have been sitting there through 2 server moves and still have never been indexed.
    When working – I ALWAYS use Google Chrome so if they were stealing and indexing content out of protected directories – I’m handing it to them on a silver platter.
    B) If Google was HACKING ( IF your claims are true, this is hacking) password protected directories – do you think that they would be dumb enough to actually publish that content by indexing it and making it available to the entire world?
    C) You want me to belief that Google is pulling some NSA monitoring bullshit by using safe browser data, but you offer up ZERO evidence.
    You only tell us that your “friend”, who works for a big security company, came over and you guys found evidence that Google was stealing info from safe browsing sessions. Then you want me to believe that the almighty Google can see how long you’ve been on a site, bounce rate, time on site, gauge user experience, know what you had for breakfast and figure out your blood type by somehow collecting (or buying) data from OTHER COMPETING BROWSERS?
    My bullshit meter is spiking hard! Oh yeah – and I forgot – they are calculating all of this on sites that don’t have Google Analytics installed.
    D) You do SEO commercially, and you found a big secret that will shoot websites to the top, so you go to a conference where the vast majority of people are looking to game the system, and you tell everyone? Doesn’t make any sense.
    If this is true, and some kind of big new breakthrough, you literally just sped up the death of your big find. Now (if people believe this) there will be companies popping up overseas offering me 10 searches per day for my “brand name”, from different IP’s, with an 85% click through rate, “guaranteed” to drive your rankings through the roof.
    Sorry – call me a skeptic, but I think it’s more likely that you found something that worked for a while, it’s probably not working anymore, and you probably have a different technique that you use to get rankings for your clients now.
    In the meantime – a bunch of SEO newbs are running out and trying to implement this big new secret they just learned. Genius plan to eliminate some of the competition!
    E) Ranking for your brand name has NEVER been difficult, and it still isn’t.
    F) You pretty much said “Build a great site, with great content, that engages the users and enhances their experience” and Google will reward you.

    Nothing to see here folks – move along.
    I did like the parts about using Google Suggest for SEO, or should I say “SBO”. Wait – that’s not a new concept either!
    I really liked the part (I’m not being snarky now) about truncating your meta descriptions, and leaving a cliff hanger, to increase your click through rate. That is something I will definitely use on my clients’ sites. I think it’s genius and I appreciate you sharing your tips.
    Let the discussion begin.
    P.S. – I’m only offering up a different perspective – not trying to be a d*ck. As a relative newbie to the world of SEO, I realize that I might read my own comments in the future and say “Damn, I didn’t know shit”.

    • Matthew Woodward
      November 21st, 2015 at 6:28 pm

      Hey Chad,

      A) Please tell me what is stopping you from trying this for yourself? Relying on what other people tell you is SEO newbie mistake #1 – if you aren’t performing your own experiments you are losing. John is one of the most intelligent humans I have ever spoke to, never mind SEO and it also helps that the head of worldwide security for Siemens is his friend.

      B) This isn’t hacking because you agreed to allowing Google Safe Search to be enabled when you blindly accepted those terms and conditions you didn’t read for your web browser. You gave them permission blindly – that is not hacking.

      C) See point A, not hard to test it for yourself – probably quicker than it was to write your comment

      D) John certainly didn’t reveal everything, just like I don’t fly half way around at my own expense to reveal my biggest business secrets for free – neither does John.

      E) No one said it was

      F) Which is 100% true, you were also shown precisely how they measure it and subsequentlly how to game it

      • Chad Musgrove
        November 22nd, 2015 at 5:17 pm

        Hey Matthew –

        I am running an experiment myself. The second I finished this video (and comment) I immediately setup a password protected directory and put both a PDF and a Word document in it. So far – nothing indexed but I’ll keep watching it and let you know if it get’s indexed.

        Don’t want to go back and forth (and I admit that I haven’t read the entirety of the TOC or Privacy Policies in all the browsers that I use, but I’m pretty sure none of them says that Google has the right to hack into password protected directories on your server. Maybe there’s something in there about reading stuff before you put it in the directory – but I would be skeptical of that because I’m quite sure that if Google had permission to read your files on your computer willy nilly, this would be all over the news.

        Anyways – thanks for the great site, all the great tips you provide, and your always present professionalism. I sincerely appreciate your site and look to you as one of the leaders in this industry – even if I don’t always agree… LOL


        • Matthew Woodward
          December 2nd, 2015 at 4:40 pm

          Have you loaded those documents in a browser?

  82. Annie Louisa

    Hi Matt
    Thanks for sharing this. So theoretically, with safe browsing turned off, no-one could track which computer was the originator of a Google search, but the search terms themselves would be recorded? Or would a non “safe browsing” computer still leave an IP track?

    • Matthew Woodward
      November 21st, 2015 at 6:14 pm

      Still leaves an IP track

  83. Yassin Madwin

    i hate you john why did you do that. why can’t you just keep your mouth shut. now every one and their mother will abuse our techniques.

    • Matthew Woodward
      December 22nd, 2015 at 6:33 pm

      Hahaha :)

  84. Ravi Roshan Jaiswal

    Hey Matthew!
    Nice to meet you.. :)

    Awesome post indeed.. Really I was not knowing at all about this. But going through your post I understood. I watched video was really interesting and more beneficial.

    Thanks a lot! :)
    Keep writing…

    Have a nice day ahead..

    – Ravi.

    • Matthew Woodward
      March 1st, 2016 at 3:07 pm

      No problem Ravi, I’m glad it helped you out and hope to see you around the blog more :)

  85. david sandy

    This accords perfectly with alot of things I’ve seen recently. Yellowpages and other junk and about.com are much less prevalent in search results recently.

    I really wonder if you’ve been split testing and are poorly performing if it’s realistically possible to recover even. About to use a new site design that should have better onsite performance- will see.

    • Matthew Woodward
      March 5th, 2016 at 1:17 pm

      Recovery is always possible but I suspect that Google would need to detect major changes to the page in order to repeat the test

  86. Ismael

    thank you so much for sharing, amazing!

    • Matthew Woodward
      June 16th, 2016 at 11:47 am

      No problem Ismael!

  87. Ryan



    Your post really amazed me. We can see alot of “SEO Gurus” nowadays but you are totally different.


    • Matthew Woodward
      November 4th, 2016 at 10:18 am

      Thanks Ryan :)

  88. Boosterberg

    The best video about SEO I have ever seen – several completely new things mixed up well with things the SEO guys already know – great stuff! For me, the cherry on the cake was untangling how Google knows all the page browsing stats – I was also thinking it is just their browser, GA and their stuff (which would be sufficient for them…

    • Matthew Woodward
      August 4th, 2017 at 2:07 pm

      No problem :)

  89. Nikon Nik

    So helpful post for me and also others. I always love to read your articles. Please write some article about yelp reviews and problems.

    • Matthew Woodward
      December 14th, 2018 at 5:19 am

      Thanks Nik!

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