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3 New Google Keyword Ranking Factors You Must Pay Attention To

Whether you are an elite SEO or newbie – do not ignore what is about to be revealed about the new Google keyword ranking factors.

At the Ungagged / BlackHatWorld conference in Vegas last month there was 1 speaker that stunned & silenced an entire audience of elite blackhat SEO‘s.

That speaker was John Limbocker & he has been in the game since before SEO even had a name.

He revealed an awful lot of interesting things about how Google has changed in the past year including some very important changes in Google keyword ranking factors.

What You Will Learn

  • The 3 new major Google keyword ranking factors that are affecting you NOW!
  • A SHOCKING DISCOVERY How Google knows exactly which websites you visit & for how long WITHOUT Google Analytics, Google Chrome, Google Toolbar or Google Search
  • How to beat the new SEO ranking factors
  • How to manipulate search box recommendations
  • Best practices for faking the new google search ranking signals

The New Google Keyword Ranking Factors

The biggest revelation were the 3 new major Google keyword ranking factors that are in play right now – but more importantly he told us how to fake them.

He also revealed precisely how Google was collecting user engagement data. They know exactly which websites you visit, from where, how long you spend there, how many pages you visit and whether you bounce.

They have that data available for every single website in the world since 2006 regardless of whether it has Google Analytics installed or the user is using Google Search, Google Toolbar or Google Chrome.

John also shared precisely how Google are using that data in combination with the 3 new major ranking factors to rank websites today.

I asked John if he would be willing to share some of what he revealed at the conference exclusively for the readers and he agreed.

Make sure your sitting down for this one!

This is 100% content end to end – there is nothing to buy

[spoiler]

Video Transcript

Hey Matthew I want to really thank you for doing the intro and bringing me out to your audience, I’m really excited to bring this information out to you guys. I’m a little different to most of the SEO guys out there, I actually do this commercially and I do some training and I have a lot of people that bring me information, because I can decipher it, figure it out and then bring that back to them.

So I have no problem sharing information. Most of the guys in this industry when they find something that works they keep it really tight to their chest, and you usually hear about it after it’s done working, so I’m not like that, I like to show what’s going on right now and predictions for the future.

So we’re talking about SEO for 2015, this is what’s not only now but is coming, and I call this the final frontier. Obviously anyone that’s in SEO knows that’s not true, there’ll never be a final frontier because it keeps changing but what I say to people who are not prepared to make the journey into the future of SEO, is really, you just need to stay at home. So if you’re not prepared to make the journey, you really need to stay home.

So one thing you need to know about me is I’m not a hobbyist, I’m like a mercenary and like I said in the very beginning I do this commercially, I’ve been doing it since the very beginning. When I started doing SEO it didn’t even have a name! It was that far back, it was before Google, before yahoo, I remember doing something at (‘Pepperdine university’?) showing people how to get listed in Yahoo when it first came out and all kinds of people wanted me to do their SEO for them at that point.
That’s how I got involved in doing SEO for companies so I’ve been doing this for a very, very long time, and I don’t do it for fun I do it for pay. So I’m like a mercenary.

So some of the things that we’re going to cover here are, the evolution of SEO, so my methodologies are very different from a lot of people that you’ve probably heard or maybe followed in the industry. I’m not saying that anyone is right or wrong but I think you’ll see that I’m a little bit different in the way I go about this, and I’ve done it very successfully for many, many years and one of the things about my methodology is it’s very safe because I’m doing it for companies.
It’s not like I’m doing this for something that I could just throw away. It’s not some affiliate site where if I bomb it and tank it and do something that I shouldn’t have done and all of a sudden I’ve got to re-build it, I can’t do that for companies. I can’t just go in and say “I’ve trashed your site we need to re-build it!” I can’t get away with that.

So anyway that’s one thing about my methodologies that you’ll see, they are very safe and they are very effective as well.

I’m going to share a frightening discovery with you, I won’t talk about that right now, we’ll get into that when the time comes. It’s going to be really shocking for many of you, probably most of you, if not all of you. It alludes to a new thing that Google’s got that I’m going to call the bullshit meter, and we’re going to talk about how to beat that.
This is going to be really good for a lot of you guys, some really good information that most people have not heard. I know a lot of people at Black Hat World; these guys are out on the cutting edge, tip of the sword kind of stuff. I think a lot of the stuff I brought to light had not been heard or talked about yet. Anyway I’m happy to share it with you guys.

So let’s talk about the big problem, the big problem in SEO is it really is always evolving, it’s never going to stay the same. You’ve got 2 choices, you can either:
1) Evolve with it
2) You can let the best thing that ever happened slip through your fingers.

The reason that I say ‘the best thing that ever happened’ is because most people don’t realise why SEO is so good, why the traffic from it is so good, but it really is the best traffic that you can get and it’s the best form of advertising you can get. The simple reason for that is you’re putting yourself at the right place at the right time. It’s advertising that is being looked for versus interruptive advertising, where you’re interrupting somebody and you’re trying to get their attention.

It’s not like that, it’s like you show up right when they’re ready for you and they’re actively looking to buy what you’re offering. So there is no better form of advertising, there never has been. I’m not going to say there never will be because we really don’t know what’s ahead in the future. I know a lot of people would say, if you told me what was going to be happening now was going to happen 10 or 20 years ago, they’d tell you you’re out of your mind. But just know that as of now it is the best form of advertising that I’ve ever seen.
Far better than paid advertising. The conversion on organic search is off the charts as far as how well that converts compared to traditional paid advertising and the likes of.

So let’s talk a little bit about my methodologies. A lot of people have this concept of black hat, and everybody’s really concerned with what hat you wear. When you start talking to somebody that’s somewhat educated about SEO, as far as from a client stand point they’ll say, “Oh are you white hat or do you do that black hat stuff?” Really as far as this goes, the thing about black hat is that, if you do back hat right it’s undetectable and it is the way to go. I equate this to transportation, let’s talk about white, grey and black hat.
In transportation the equivalent of white hat would be walking, and the equivalent of grey hat would be driving a fast car and getting in trouble for it. Black hat would be getting on a private jet and getting where you need to go, and you’re there before anybody knew what happened. So that’s really my interpretation of black hat. Anything that you’re doing that’s going to get you in trouble, that’s what I call s*** hat, that’s just like loading up a hat with s*** and putting it on your head! So hopefully I didn’t offend anybody with that!
I was told at black hat world I could really speak my mind so I’m still on that path I apologise if I’ve offended anybody, that’s not my intention. It really is true you know? If you’re doing stuff that you’re not supposed to and you know you’re going to get caught then why even do that? Why even wear that type of hat. You know, a lot of people equate that to black hat and that’s not true.

Like I said, black hat is truly undetectable and there’s only one rule about black hat that I have and it’s; don’t get caught! That’s it! If you’re doing stuff where you’re not going to get caught, you’re the invisible man so who cares what colour your hat is? That’s really my first methodology. It’s do things that are not going to show up on the radar and not get caught, and one of my core principles for that is what I call ‘cloud cover’ and I’m not going to get into that here because I’m really trying to get to something that’s really going to help you a lot.

I’m going to give you the biggest bang for your buck for what I can deliver in this short tutorial, but that cloud cover is one of my core methodologies and a lot of people in the SEO communities and the SEO world have adopted it and they’ve been talking about it, and they learned that from me. It’s basically a way to do SEO that hides everything. I bring up the story of World War II pilots, and the guys that learn to come home are the ones that learn to fly in the clouds. They stayed out of the clear blue sky. The guys that flew around in the clear blue sky
and were seen and were detected, those were the guys that got shot down and didn’t come home. So that’s not what we want in SEO, we want to go home. We want to go out, do our job, do it safely and return home unscathed. That’s what using cloud cover will do for you.

So next is the power of observation and this is how I learn an awful lot about what’s going on. I’m not really out there listening to what everybody says, although I do take that into account but I always go back to the results and I look and use the power of observation. This really teaches me just about everything I need to know, and it also very well predicts the future the way I do that. Lastly, this is a really simple concept to get, if it’s right for the business it’s probably right for SEO. So if you’re doing things that wouldn’t make sense from a business stand point,
if you’re doing things that a business owner would never do, then that might be effective for the time being but it’s going to be short lived, it’s going to get caught and it’s going to get you in trouble. So what’s the point? So again, if it’s right for business it’s probably right for SEO. In using this concept since the very beginning, a lot of the stuff that I did years and years ago is still ranking. It’s still ranking right at the top and it’s never been hit, never been hurt, never been touched.
It was done right, the way a business would do it, right from the beginning and always has been.

One of the things you’ll notice with the power of observation is, I’m really looking at this from the very beginning, there’s not many people that have been in this industry as long as I have, so the scope and scale of knowledge, of things that I’ve seen, all that stuff comes forward. It’s really like fashion when people say “oh throw those clothes out you’ll never wear them again” and all that fashion comes back in style a number of years later. SEO is no different, so if you want to know what the future looks like you’ve got to look at the past to at least understand what it was.

So here’s a historical progression of how this all started, and when search engines first came out they really weren’t even search engines, they were directories, they were alpha numeric and that moved into meta tags and the first actual live search engines were born. Then it went from Meta tags, that got gamed very easily, it was so easy in the beginning to do SEO it was ridiculous. From there it moved to full code relevance, they were looking at all kinds of other factors on the site, on the actual page stuff.

From that it went to actual quantity of content, not just looking at the code but trying to figure out the quantity of content. So next is the quality, when it came to quality what they were looking for was freshness of content and that was really all they had to judge it on in the beginning, and they got refined as things went further down the road. Then of course at some point in the game all the content got gamed as well by the SEO community, so the search engines literally threw content out of the window. They went to popularity and it really was just based on links.
At first just like content was based on the quantity, so were links. When it first came out it was the number of links. You could beat any SEO term to the top just based on the number of links you got for it. Obviously they weren’t all counted equally but you could beat it by sheer volume of numbers. So it moved from that quantity of links to quality of links and we all know about this, and then also it went from another one of the quality standards was actually the anchor text portfolios. So there were a lot of different factors as this refines and evolves, when it moves through.

But it always follows the same path, it goes quantity to the most quality. Then once all of that is basically flushed out they get to the end of that rainbow and then they move into the next one, we saw it move into social signals. So that was the last big move, was into social signals. So Google rank sites based on these factors, and at this point they’ve really kind of run out of the basic things to move into. So now what they’re doing is they’re stacking these things and they’re stacking the quantity of content, the quality of content, the quantity of links, the quality of links
and they put social signals on top of all of that now. 2014 was a rough ride for SEO because of this, all of this stuff got stacked on top and it was no longer about one trick, if you were a one trick pony in 2014 you probably weren’t in the SEO business.

Search Metrics comes out every year with all the Google keyword ranking factors and you’ll notice, in 2013 they threw google+1 at the top of this and Facebook shares and a lot of social signals. So the top third of the Google keyword ranking factors in 2013 was social signals. So this was a huge change and now there’s a new sheriff in town for 2014. Basically with him came Google’s new bullshit meter. This is what popped up in 2014 right at the top and it’s user signals. What that means basically is that’s user experience. Google is now able to measure the user experience and it’s incredible, and it’s brilliant on their part.
It’s one of the most brilliant things I’ve seen them do. I actually predicted this was going to happen 3 years ago, because I’m always looking at what’s next, I know they’re going to ride out each storm and then they’re going to move, they’re going to change. They went from alphabetical then went to code and then they went to content, and then they threw content completely out of the window and went to links, then they went back to a mix and I’m thinking that they’re running out, they’re running out of variables.

What’s the most difficult thing, the thing that’s almost impossible to game in the system, is the actual user experience and that’s what they turned to towards the end of 2014 and they were moving into those, I realise now looking back on the power of observation, I discovered this actually started back in 2006. So what’s happening today is this huge push toward measuring the user experience and if you’re doing SEO now, this is going to make sense when you see how this all flushes out, but they’re factoring this in and they’re valuing it toward your ranking.

So their ability to detect unnatural behaviour is at an all-time high. I know a lot of you guys probably receive their ‘unnatural behaviour notices’ for linking, well they’ve also got this now toward looking at what you’re doing from an SEO stand point and measuring that against real user statistics to see if it’s real or not. If it’s not you’re going to trip that meter and what’ll happen then is you could be involved in split-test. This is something you don’t want any part of.

A split-test is like the equivalent of Google doing a manual review on you, if you trip the triggers with the SEO filters and you’ve got a manual review, this happened a lot I just want to step back for a minute here and address this because this is something really important that I talked about at the conference and it shocked people. The fact that Google’s manual review process is in place and very, very strong, most people are not aware of that and everybody thought their blog networks were getting cut down because of algorithm changes being able to detect them and that’s not true.

All those blog networks didn’t go down on the same day. When an algorithm detects you and wipes you out it’s all instantaneous. A lot of the blog networks were shut down over months and months’ time. So that tells me again, by the power of observation that, that didn’t happen because of an algorithm change. That was a witch hunt. That was the manual review process.

Now, if you’re building sites and I don’t care what type of sites they are, if they’re private blog sites or they’re affiliate sites, one of the things that’s going to happen if you’re doing things that are going to put you on the radar, you’re not flying in the cloud cover like I do with all SEO projects, if you spin out on the radar what’s going to happen is you’re going to get into a manual review. Somebody is actually going to physically look at your site for Google and decide. Their main objective here is to decide whether your site is valuable or not. Whether it’s a real site, pertains to a real business or if it’s just junk, junking up their listings.

If it’s junk you’ll probably get banned, and if not banned you’ll probably be put so deep in the sandbox you’ll never be able to find your way out. So one of the things about that is, there’s a little trick that I’m going to share with you guys and I haven’t told too many people about this. Very few people know. The only reason I know is because I know the guy at Google that actually wrote the criteria for the manual review process.

There’s an image that you can put on your site that will absolutely avoid you from getting banned in this process. In fact it’ll give you almost a diplomatic immunity. The first thing the reviewer will look for is this particular image and if they find it, they just kind of check you off the list and say “OK this site’s legit” and move on. So if you do go manual review process and you don’t have this image on your site and they don’t find it, or if it’s on there and they don’t find it, what happens is they start digging. This is what you don’t want, you don’t want Google on your site digging trying to find out if you’re for real or not because they’re very picky.

They have a lot of rules and a lot of regulations, and most people will not pass that test. So you want them in and out as quickly as possibly if you do undergo that. All you guys are probably wondering what’s the image? What image can you put on your site to make you immune and it’s really simple. It’s a picture of the business owner or a picture of your building, or a picture of your staff. Any of those things make you look like a real business.

Now if you think about it, guys that are making affiliate marketing sites and blog sites, that kind of thing, are not doing that. They’re just putting up what they need to put up for SEO, then moving on to the next one, they’re just creating a gazillion of these things. That’s what Google’s looking for, that’s what they’re trying to get rid of.

You should have all the normal stuff on your site that a business site would have. You should have a contact page, and guess what you should actually have contact information on it. Not just a form that says ‘fill this out’ and goes nowhere. They should be able to see where your physical location is. The picture of the business owner just solidifies that and locks it down that it’s a real business. All they’re trying to figure out is, is it a real business or not?

If you show them that it is at the first glance, all of those guys are trained to look for that first. If they see that you’ve passed the test, they’re done, they move on to the next, looking for another site to ban. That’s where you want to fall on a manual review. I apologise I got side tracked there from the tutorial but I thought that was really good information that’s worth sharing.

Back to the split-test. What happens with user experience during the split test is if you’ve got a low click-through ratio, this is what can trigger that. There are a lot of things that can cause that low click-through rate, the biggest one is poor description and title. If the guy below you has a better one he’s probably going to be getting more clicks than you are. I’m going to get into some more detail about what would cause that in just a second.

It’s the same thing with high bounce rates, if people are not seeing what they want and bouncing back to the search, and then clicking on another one. These are all signals to Google that your content is poor and they’re really trying to sift out the junk. So what they might do is if they find the case that you’re not getting a good click-through ratio and you’re getting high bounce rates what they’re going to want to do, is they’re going to do a slit-test. They want to remove the one that’s not doing well and put the other one further down the line up in its place to see if it does any better.

You want to avoid that and I’ll get into how to do that in just a minute. If you think about it, look at the difference between an actual site and an authority site. Again I’ll use that term s*** hat instead of black hat or whatever. So we have a black hat site on the left and what we call a s*** hat site on the right. This is a comparison, both of the sites might have thousands of links coming in and both have really good anchor text portfolios, very much varied in the anchor text. They’ve got a lot of social signals, a lot of that. The first thing here that differs is brand searches. You’ll notice a real true authority site will have brand searches; an SEO site that’s faking it will not have any of that.

The same thing with traffic. A real authority site gets lots of traffic and an SEO site, only gets traffic from the SEO links. Google knows this, they know all about that. Next is the user experience, how people interact with the site versus a poor user experience where they hit the site and bounce off real quickly. Google can see all this so this is the kind of stuff that they’re going to start looking for.

You might ask yourself, “How does Google really know this?” It’s obvious how they know if you’re on chrome because that’s their browser, you actually pass al the info to them. It’s also natural if you’ve got Google analytics, but if you think that they’re getting this through Google analytics you’re absolutely wrong. We’ve proved beyond a shadow of a doubt that they have this data off’ve everybody. All sites, all browsers and it’s really an evil thing in how they got it and I’m not going to get totally into it but basically they’re getting it through safe browser.

The way I found out about this was I created a directory of one of my websites and I put some files in there that were very private files, and I password protected the directory before I even put the files in it. I was the only one that had ever been in that folder and seen those, and a couple of days later Google had indexed those files inside that password protected directory.

I just about died I thought, how in the h*** did that happen? A friend of mine works at the Siemens Court. That’s a worldwide corporation, he’s head of their worldwide security and he came over, he brought his test equipment because I told him what had happened. He was like “wow, we need to figure this out”. So he hooked up his test equipment and he measured every packet of information going across the line and he said “you’re not going to believe it.” He said that Google is interpreting and intercepting every packet of data that’s going over your computer line, and we figured out how they’re doing that, it’s through safe browsing.

It’s not just on one browser either it’s not just on chrome, everybody’s assumption when I tell them is it’s chrome. Well I wasn’t using chrome, I don’t use chrome. I was using Firefox, an independent browser. Then we discovered it also does the same thing on the Microsoft browser, on internet explorer. It does the same thing on Firefox, explorer and safari. It does it on safari as well. Obviously it does it on chrome. So all the information, all the user data is going back to Google and the way they’re getting away with it is with the safe browsing that’s built into all the browsers now.

Yes, the answer to your first question is “Can I turn it off?” Yes you can. By default it is on though, so nobody knows about this, so they’re basically giving out all their information to Google. So think about that. When you log into your bank account Google’s in there first. That freaks most people out and that’s what’s really going on. So that’s kind of a side ball but I want you to understand, I’m not guessing at this I am truly using the power of observation to figure out what’s really going on, and use that to my advantage to predict the future, to figure out what we can do in SEO to use these little things to our advantage.

The fact that nobody knows this is going on, Google is getting away with murder and the fact that we know that, we can leverage that to our advantage. You’re going to find out how to do that really quick here. So the thing that will trip the BS meter here, Google knows that position number one in their search should get 32% click-through ratio. They also know that if you’re in position 10 you get about a 3% click-through ratio. So if you’ve done all this SEO and you’ve driven all the way to the top, and you’re getting less than a 32% click-through ratio you’re probably going to trip the BS meter, and you’re going to go through a split-test. So you don’t want to do that, you don’t want to have that happen.

For click-through ratio from the search engine results, the biggest thing that you have going for you is your title and your description. If you can make those two things be more compelling than the other nine on the page you will get a high click-through ratio. That’s what you need, you need to prove that the value of your site is worth it. You can’t just drive your site to the top using a bunch of SEO factors and expect it to sit there. You’ve got to prove that you deserve to be there and you prove it through this click-through ratio, so if you’re not doing this click-through ratio or you’re getting a high bounce rate, any of those things can trigger that BS meter, so you want to avoid that at all costs because you want to stay away from this split-test thing.

So again, organic listings and low click-through, these are things that can trigger that. You want to not do that, same thing with bounce rates like I mentioned previously, and keep in mind Google are just trying to get rid of the junk, they’re trying to find out what’s real and what’s not so we really can’t hold that against them, and I think that’s great, this is brilliant on their part.

Here’s how we combat it. We combat the BS meter with actual real user experience, positive user experience, and the 3 factors are;
– Brand Recognition
– Click Through ratio
– Actual real user interaction with the site

So first I want to talk about brand recognition, and this is really important. Anybody who has been using observation over the last 2 or 3 years has seen this especially after panda, and especially after penguin. A lot of the sites that rose to the top after those fires, the ones that rose from the ashes, one of the things that I observed is that the top ranking sites were big brands, and the fact that most of them had brand recognition, brand links, all these things based on brand. Those were the guys that came out on top.

So let’s talk about brand recognition. I’m considering this a new concept in SEO, brand anchors are king, everybody talks about things are king, content is king, links are king. Well brand anchors now are what I’m considering king. So are brand searches, when people search for your brand in the search box that tells Google that people are aware of your brand, this shows them your importance. So the big elephant in the room is, “well no one searches for my brand” and this is true in most cases, especially in new businesses and especially for affiliate marketing. You guys aren’t building on a brand and this is an important factor, you don’t have this going for you.

So what it’s telling Google is if no one’s searching for your brand and you don’t have a brand, how popular can you really be? So that’s the deal with brand and I’m going to get to how important this is again later on but just take it from me, brand is key.

So next is click-through ratio and it’s specifically from the search engine’s result pages. This is their new benchmark for popularity and like I said earlier, links and SEO will get you ranked but now you have to prove that you deserve to be there and the way you prove that is through click-through. If you’re not getting the click-through they don’t believe it any more. This is going to trip the meter and it’s going to cause a split-test, you don’t want that. Click-through ratio is really important, and description like I mentioned earlier is probably one of the most important things that you can do to increase that click-through ratio.

One of the tricks that I used for that is I always truncate my descriptions and I do that deliberately by putting a … and leaving them on a cliff hanger. They’ve got to click it to figure out what’s next. Like if you’re going to “Get a free…” or “a free…”, “Learn the secret that I call…” or “this is going to do…” Whatever it is, whatever is going to capture your audience, whatever is going to appeal to their desires, cut it off and don’t give them the whole thing there, make them click through to find out. That’s going to shoot your click through ratios through the roof.

Finally site interaction, this is really undeniable proof. All the other stuff points toward a good user experience and points towards yeah, maybe you should be there and maybe not, but site interaction, this is the undeniable proof. Here are some of the things that I’m talking about, I’m talking about bounce rate, people are hitting your site and immediately not finding what they want and they’re bouncing off or turned off for some reason. That’s bounce rate, if you’re bounce rate is incredibly high that’s going to be a problem. Number of pages visited, again that’s going to lower your bounce rate incredibly if people are digging in and they’re clicking on things in your site and they’re spending time on your site. That’s also measured. And how many people returned? Return visitors. These are all key elements in Google analytics, if you look at Google analytics you’ll see what they’re measuring. That’s the stuff that’s important.

Keep in mind it doesn’t have to come from Google analytics, that’s just showing you what they’re looking at but they’re getting this data from safe browsing so they’re getting this information whether you’re using Google analytics or not. So the site interaction is really what I call “Follow Through” and that’s the answer to fallen rank. If you guys have sites that are falling, maybe you were top 3 for many, many years and now all of a sudden you’re the top of page 2 or even further down the line, you just keep sliding and it doesn’t matter what you do. You keep doing more and more SEO and better SEO and your efforts are going up, but your results are going down.

It’s you’re probably not getting follow through here. You probably created a great site, got a ton of links, got ranked but what you forgot was that proof of value, that user experience. That’s the layer on top that most people are not aware of yet, and they’re not aware because they’re listening to everybody else but they’re not looking to see what’s real they’re not looking to see what’s real. They’re not looking to see why sites are going ahead and why sites are going back.

So what I call this is the ultimate user experience. If you can create the ultimate user experience then you’re going to show proof. This is going to add value on top of all the other things you are doing to actually make it work. In the past you could get all these links but if you didn’t backlink boost or you didn’t add that little extra piece on top, a lot of your efforts were wasted. This is nothing different, if you’re not adding this little piece on top all of your efforts could be for nothing.

You’ll never get back to that number one spot because if you don’t have all these things to show the user experience, you’re going to get kicked out. You’re going to go through that split test and you’re not going to cut the mustard. So ultimate user experience starts with a search. You want to start with a search that you actually rank for and here’s the key to brand, you probably rank right at the top for your brand so if people are searching for your brand, they’re going to get your site right at the top. So here’s where it starts.

You should get that 32% click-through rate right there, if you’re not you’ve got a problem right out of the gate. So the searcher searches a phrase that you rank for, next they look through the search results page, they find your site (hopefully at the top) for your brand and then they click on your listing. They spend between 20 seconds and several minutes on the homepage and then they click a link to a deeper page. They do the same thing, they repeat this process over and over, and over and then they close the browser up finally. That’s the last step because you don’t want them to go back to Google, because if they go back to Google that tells Google they didn’t get what they wanted, they’re coming back and they’re still on the hunt.

Google needs that signal that they passed the user through to something that was useful, they got what they needed end of story. So imagine if this process was being repeated 10 times a day on your site by different people. If that was going on you would have an ideal scenario. So who would benefit from this sort of thing? Anybody with no brand recognition, if you bring brand recognition onto you, I guarantee you your SEO is going to work better.

Businesses with low traffic like new sites. Say you just bought a brand new domain and put it up, people start searching for its brand, it’s automatically going to give signals to Google that this is important.

Next are businesses with high bounce rates and I use the example of dentists here. Why would a dentist have high bounce rates? Well it’s really simple. Nobody’s going to a dental site to get information, they’re not going there to read articles. If you’re going on dental sites or you’re doing a search for a dentist you probably have tooth ache, you probably have a serious problem that you’re looking to solve and you’re not going to solve it by reading articles, you want the dentist’s phone number so you can make an appointment. It takes seconds to get the phone number and then you bounce off, high bounce rate.

We tried to combat this a couple of years ago by putting phone numbers in the title itself so you didn’t have to click through you could get the phone number right from there. As time went on we realised that click-through ratio was important, we realised we’d shot ourselves in the foot by doing that so we removed the phone numbers out of the titles to solve that problem. They have to click through now to get inside to get the phone number, but it still doesn’t solve the problem of bounce rates. So if you can figure out a way to make your dentist’s site get a user experience that is what we consider the ultimate user experience, you can solve this problem for them.

Sites with poor click-through ratios. This is another one, if you’ve got poor titles, poor descriptions, you probably have a poor click-through rate. So adding this value on top of that, fixing that stuff is going to benefit you.

Over optimised sites. Sites that you’ve done a tremendous amount of SEO on but you don’t really have any good user signals, you’re out of balance. This is going to fix that. And sites that are not ranking on page one. Now if you’re not ranking on page one for your main keywords, like I said earlier you probably are ranking on page one for your brand keywords. By doing this and giving these signals through the brand is important, it’s going to raise the value of the rank of all your other keywords. It’s going to help all the way across the board. There’s something even better here and this is great stuff, if you guys are thinking this is of good value, I’m going to tell you it gets even better.

There is a cherry on top of all of this and before I get to the cherry I do want to tell you that most sites like I said get 32% click-through ratio from that number one slot. We noticed that, that number was going down. Basically what that means is if you take that number 32% and you do keyword research and you find the term, where you’re getting 1000 searches per month for a particular term and you get the number one spot, that means that you should get about 320 people clicking through your site. We’ve always found that to be pretty true, well here a couple of years ago I started noticing that number was going down.

We were getting number one listings, and we weren’t getting that 32% click-through ratio, we weren’t getting that kind of volume to our site and I thought “What is going on, what has changed?” I realised that Google had figured out how to funnel our traffic off’ve there legitimately. They were literally stealing our traffic away, after we’d done SEO and got the top listing, we still held the top listing but they had legitimately figured out how to funnel the traffic away. The way that they did it was through the search box recommendations.

So imagine that your term is ‘Atlanta dentist’ and you’re at the top for Atlanta dentist. Now somebody starts typing in Atlanta dentist and then all of a sudden it starts recommending these other things. Now all of a sudden you got diverted from wanting an Atlanta dentist to now ‘Atlanta dentistry by design’. It’s actually referring a particular dentist. So manipulating this is actually what we call ‘Search Box Optimisation” (SBO). I actually put the name to that, I’ve been doing that for quite some time.

So it’s manipulating what’s being suggested in search box. This is really cool stuff, so imagine what would happen now if somebody gets diverted by that and they click on that ‘Atlanta dentistry by design’, that sends a signal to Google that they actually wanted this brand. These people chose the brand. What happens next when you choose the brand, this is really cool. What happens next is you own the page, obviously you can’t own the advertisements, but if you notice the map there aren’t any choices. It knew exactly which one and it took all of the competition out of the mix.

Now if you went to Atlanta dentist or Atlanta dentistry you would be riddled with a bunch of choices here, but by taking the suggestion in the drop down box there are no choices, you own those, every one of those listings is the same guy, this ‘Atlanta dentistry by design.’ Imagine the click-through ratio here, you’re going to get 100%, there’s nothing else you could click on organically. You could take an ad, but the ads really aren’t relevant to what you searched for particularly.

So this is really, really powerful stuff, stealing all of the traffic by taking advantage of the Google suggest, the SBO. So optimising what goes into the Google search, and like I’ve said since the very beginning of the tutorial, brand is the key here. So this all starts in the search box, what people are typing in. If you can effectively get people to type in your brand and send that signal to Google, that’s the whole start of SBO. You’ve got to be aware that all of Google’s animals that they’ve created over the last few years, they’ve all got those in place and they’re ready to defend this new landscape that they’re using. So you don’t want to overdo this there are a lot of nuances you want to be careful of, like penguin for instance.

You don’t want to have somebody search the exact same term over and over, and over hundreds of times without searching any variation. That algorithm they use to attack over optimisation of anchor text is also at their fingertips and ready at their beck and call to use here. So be careful with that, they might not be doing it now but I predict that they’re going to be doing it very soon if they’re not already.

So one of the key factors here is what goes in the search box better match what’s on your home page. You don’t want to be doing the switch stuff here, you want to be careful that you keep this clean and you do this operation right. So for me optimising my name with SEO as a brand, I actually use my name as a brand name. So now what happens after just 3 weeks of doing this effectively, when you start tying in my name John Limbocker and suddenly when you get to the ‘O’ you’ve got ‘John Limbocker SEO’.

So this was just a test that I did to kind’ve prove this out in the very beginning. It took about 3 weeks to do it. So it’s some pretty cool stuff here being able to divert traffic onto your brand pages. This is really powerful I don’t know if you guys get how significant this really is, but it is let me tell you.

So best practices for what we’re calling ‘faking brand search signals’ are:

Do Not Over Optimise –
You don’t want to over optimise it, don’t do the same term over and over without any variation.

Use Keywords You Rank For –
Use keywords that you actually rank for, which is technically a brand variation of what your keyword is, add your brand onto it.

Mix Your Keywords –
Mix your keywords, again.

Mix in Brand Keywords- Mix the brand keywords as well, generally a brand will have multiple variations of it, it might be incorporated after it or have different brands. For a dentist for example, the dentist himself can be brand terms, and it could be products as well, it could be products related to your business, anything that has to do with brand is great in this mix and technically brand is specific only to you. So there shouldn’t be anybody searching for it. So when you divert these searches to your brand, it’s just absolutely like SEO dynamite.

Use Penguin Precautions –
Then also like I said earlier, use the penguin precautions and that all goes back to several of the things here, don’t over optimise, mix your keywords, mix your brand, that’s all penguin friendly kind of stuff.

So let me just summarise for you, the best thing that you can do for SEO moving forward going into 2015:

Build A Valuable Site –
You’ve got to build value into your site. Your sites really have to deliver to your prospects. That starts with identifying your ideal clients, building content that they will crave. Doing keyword research to make sure you’re figuring out what they’re searching for and bring them to the right stuff.

Optimise It’s Content For Relevant Keywords –
You’ve got to optimise its content for the relevant keywords that you’ve identified, so content again has come back into the mix for SEO. On page is a factor at this point.

Optimise And Promote Your Brand –
You’ve got to get people searching for your brand, remember awareness is really crucial, whether you do this through press releases or articles, however you’re going to do it you’ve got to get brand aware. You’ve got to get people searching for you. Social media is a great way to do it, there’s a lot of different ways to create brand awareness.

Run A Quality Link Building Campaign –
You’ve got to run a quality link building campaign, which means not over optimising, not sending just a ton of garbage links to your site. It’s not about quantity any more it’s about quality.

Build User Experience Signals (Or Fake Them) –
Then build the user experience, or if you don’t have that you need to fake them somehow, we’ve got quite an array of techniques to fake these effectively using our cloud cover scenario.

Ramp Them All Up Together So It Looks Natural –
You need to ramp all this up together so it comes out looking natural, just like an authority site, you want your site to mimic the way an authority site becomes an authority site and it’s all of this stuff built up together, in sync, in harmony. Not doing one thing today, one thing tomorrow, over optimising everything that you do and doing it in steps. You can’t do it like building blocks and stack them on top of each other, that’s very unnatural and it will show up.

So anyway that’s it, this really is SEO’s next big wave and like I said at the very beginning if you’re not prepared to make changes in SEO you need to stay home. You can watch this all just pass you by or you can get on and you can ride this with us. If you’re going to do that it’s time to start paddling. I can assure you, you definitely want to catch this one.

So again thank you Matthew for having me on, I’ve really enjoyed bringing this information out to your people and hopefully it’s really benefitted you guys. That was really my goal and my point to give you some really good content that you can go out and put into play.

So anyway have a great one and we’ll talk soon.
[/spoiler]

Wrapping It Up

If you’ve watched the video then I’m sure you are just as blown away as the entire audience was in Vegas with what John has just revealed to us.

I can’t believe Google are snooping on us all like that! But it comes as no surprise really and we can use it to our advantage as John said.

I have seen the fantastic results paying attention to the 3 new Google keyword ranking factors John shared and I’ll have a detailed case study for you early in the new year.

new google keyword ranking factorsIF you want to hear more from John then check out his site that is jam packed with hours of stuff like this.

Let’s open up the discussion to how this changes SEO moving forward – I would love to hear your thoughts and opinions.

Don’t forget I have published all of the other Google ranking factors and Bing ranking factors for you as well.

192 Responses

  1. Dale Harries
    12.12.2014

    I’d long suspected this, it almost feels like you have to really lock down your browser using no script and stuff to avoid giving Google footprints to track you on.

    It’s exactly this kind of activity that Google is really guilty of now.

    Thanks for shining a light on it!

  2. Loz James
    12.12.2014

    Blimey Matthew

    This is quite an eye opener – and goes way beyond SEO and online business.

    There’s surely data protection and privacy issues at stake here too?!

    Welcome to 1984. George Orwell was right.

    Cheers

    Loz

    • Matthew Woodward
      December 12th, 2014 at 3:39 pm

      Hahaha he was indeed =D

  3. rik bell
    12.12.2014

    very interesting stuff :)

    • Matthew Woodward
      December 12th, 2014 at 3:38 pm

      Go crazy with it :)

  4. Chinedu
    12.12.2014

    D*** you Google, You can’t be snooping on us…Is that even legit?

    • Matthew Woodward
      December 12th, 2014 at 4:23 pm

      It shouldn’t come as a surprise really

  5. Petar
    12.12.2014

    Brand is King! Some insightful and helping comments + solid logic on how Google operates. And of course, again that “privacy” issues :)

    Cheers

    • Matthew Woodward
      December 12th, 2014 at 4:24 pm

      Enjoy :)

  6. Marcus
    12.12.2014

    Mind effectively blown. John made me lose some faith in Google but at the same time made me more hopeful about SEO. It’s like Google is partly driving the clickbaiting that’s rampant in the internet today. Good share Matthew!

    • Matthew Woodward
      December 12th, 2014 at 4:56 pm

      That was the general feeling of everyone that saw it :)

  7. Martin
    12.12.2014

    As an SEO newbie with a site that has a tiny amount of visits and sucks for its most important keyword…this interview has been fantastically useful. I’ll be spending a large part of the coming weekend put these points into action.

    Thanks John for the talk and Matthew for hosting.

    • Matthew Woodward
      December 12th, 2014 at 4:56 pm

      Glad it helped :)

  8. crazybuddy
    12.12.2014

    not able to read this article via mobile…pls make your site more mobile friendly so that we read your post as soon as we get email notification

    • Matthew Woodward
      December 12th, 2014 at 4:56 pm

      I’m working on it ;)

  9. Zen
    12.12.2014

    That fits in with other stuff ive been hearing about, and as im hearing it from different sources then im assuming there has to be at least some truth to it.

    Great video, thanks

    • Matthew Woodward
      December 12th, 2014 at 5:56 pm

      There is only one way to find out!

  10. 12.12.2014

    Just as all your other information, fantastic. I knew they snooped, but wow. I wish i could do the things that just don’t seem above the line (law). Fantastic information, keep it up, I have a folder just for YOUR emails because they are so good.

    • Matthew Woodward
      December 12th, 2014 at 5:56 pm

      Haha thanks very much :)

  11. Dirty Pursuits
    12.12.2014

    Great info. With 2015 just starting, this information is really going to impact many SEOs business model.

    • Matthew Woodward
      December 12th, 2014 at 5:55 pm

      It is indeedy!

  12. ivan
    12.12.2014

    So, we should create a bot that will automate branded searches and increase CTR? That sounds like a cool idea.

    • Matthew Woodward
      December 12th, 2014 at 5:55 pm

      Perhaps…

    • Dan
      January 1st, 2015 at 11:00 pm

      You would imagine that they could detect unnatural search queries by comparing present with historic data, i.e. if there’s a huge surge it wouldn’t really make sense.

      • Matthew Woodward
        January 5th, 2015 at 11:14 am

        No different to link building then

    • Gazza
      January 2nd, 2015 at 8:44 am

      Yeah or you can just pay someone $5 a day to spend an hour doing it for all your sites. – Check hidemyass. As you’ll want lots of IP’s to switch through.

      • Matthew Woodward
        January 5th, 2015 at 11:12 am

        I wouldn’t be using VPN services for that

  13. Simon
    12.12.2014

    Awesome food for thought Matt. In reference to bounce stats. What do you guys recommend doing about douchebag bots like semalt, et al?

    • Matthew Woodward
      December 12th, 2014 at 5:55 pm

      Block them?

  14. Frank
    12.12.2014

    Hi Matthew and many thanks.

    This is really a revelation and explains so many of the weird things that can happen when it comes to ranking a site/page.

    I’ll implement what I’ve heard right away for my next project, testing these tactics.

    Thanks for bringing this great stuff to us!

    • Matthew Woodward
      December 12th, 2014 at 5:55 pm

      Enjoy =D

  15. Dan
    12.12.2014

    Any suggestions on tools to create this fake brand traffic?

    • Matthew Woodward
      December 12th, 2014 at 5:55 pm

      Think out of the box ;)

  16. Bob
    12.12.2014

    Great stuff, John. Miss this wave and you can start drowning! So what software should I be looking for to help?

    • Matthew Woodward
      December 12th, 2014 at 5:54 pm

      Web browsers :)

    • Paul Rone-Clarke
      December 13th, 2014 at 4:21 pm

      Oh there will be software. Good fake traffic software that open browsers, searches, selects, drops referrer and agent signals, goes to a site, clicks, stays, likes, shares, comments, subscribes. All easily doable
      Gaming this seems a helluva lot easier than gaming links.
      Not saying you should do this. Just saying software that does this well is right around the corner. Weak versions of this already exist and have for some time.
      Be aware of the issues with SearchMetrics data.

      Their sample of keywords examined is not scientifically chosen. If you download the PDF that comes with the graph on the SearchMetrics site it points out the pitfalls of drawing hard conclusions and how sometimes correlation does not equate to cause. That’s straight from SearchMetrics themselves.

      This is great data Matt. Great value. I like the fact John alludes to nuance and having an all-round solution not just trying to “game” one aspect of the system.

      You should have come to the Euro SEO meet up as well buddy. not as high profile as you Vegas bunch bit It’s Paris next year :) Hope to see you there.

      • Matthew Woodward
        December 13th, 2014 at 5:28 pm

        Email me the details of the Euro stuff :)

  17. simon
    12.12.2014

    Wow, Matthew, is this your longest post ever.?Interesting stuff, I think it fleshes out your previous post about user engagement and social. More posts about how to automate that stuff would be great.

    Cheers matey

  18. JB
    12.12.2014

    Another awesome one!

    Hmm, can’t find that Google image…It takes me to a Resource Page and I don’t see it on there.

    • Matthew Woodward
      December 12th, 2014 at 7:18 pm

      Not looking hard enough :)

      • Gazza
        January 2nd, 2015 at 8:57 am

        Can’t find it. Cleared cache and deleted cookies. So unless you’re referring to your logo/header which is a Matt Woodward image and not a Google image I have no idea what you’re talking about.

        • Matthew Woodward
          January 5th, 2015 at 11:11 am

          It is on the exact page you mentioned in the comment (I edited it out).

          You don’t need to clear cache or cookies, all you have to do is spend 30 seconds using your eyes to actually read the page.

    • Chad Musgrove
      November 14th, 2015 at 9:14 am

      Found it in about 2 minutes

  19. Ashish Singla
    12.12.2014

    Wow matt, I was seriously waiting for such news about Google,
    I always love to read your blog and love to see your way to get out of all the algorithm updates

    • Matthew Woodward
      December 12th, 2014 at 7:18 pm

      All credit to John for this one!

  20. Harjeet Singh
    12.12.2014

    You know what Matt,
    Sometime I just thinking of latest news about google and suddenly your email comes.
    Really Matthew you are superb!

    • Matthew Woodward
      December 12th, 2014 at 7:18 pm

      Taaaadaar – kudos to John though entirely.

  21. Tom
    12.12.2014

    Well that was scary…
    Also I’ve emailed you but don’t think it got through to you.
    Could I get your opinion for the top 3 SEOs in the industry today?
    Email me back or just reply here either is good.

    Thanks
    Tom.

    • Matthew Woodward
      December 14th, 2014 at 5:02 pm

      Let’s see – Terry Kyle, Brian Dean & John above off the top of my head on a hazy sunday morning :)

  22. Enstine Muki
    12.12.2014

    Hey Matt, I’m Just knowing about John limbocker and this impressive video. Looks like change is the only constant thing with SEO ;)

    The SBO is something I’ll need to work on so hard. Maybe getting to john will help me more in this.

    Thanks for posting such valuable video Matt

    • Matthew Woodward
      December 12th, 2014 at 8:22 pm

      No problem enjoy :)

  23. Johnny
    12.12.2014

    Hi Matthew, thank you for a nice video. I enjoyed most of its content, but as far as the Searchmetrics study, they measure correlation, which does not show causality.

    This means that the high correlation of social signals with high rankings does not necessarily mean that the social signals are the cause, but rather that popular (and highly ranked) websites get a lot of them.

    • Matthew Woodward
      December 14th, 2014 at 5:00 pm

      That is true although my own social signal experiments are not based on correlation, they are based on actual money in the bank account. At the same conference this information was revealed I also revealed precisely how I use social signals to rank.

      • Shane
        December 16th, 2014 at 10:47 pm

        Any hope that you’ll reveal how you use social signals to rank to your loyal readers?

        • Matthew Woodward
          December 17th, 2014 at 8:20 pm

          That was exclusive for the conference attendees sorry

  24. Jatin
    12.12.2014

    First, thansk Matt for such an amazing contebt. Really love to work.

    Hi Tim,

    I really enjoyed these 48 mins and the line that either evolve or watch…

    I somehow also predicted that Google has to turn to user experience for ranking than just links and its happening.

    Now I have just one small question on bounce rate.
    1. How can one judge whether the bounce rate of your site is good ir bad?

    2. Do the bounce rate of complete website matter in serp of of particular pages.

    For example a site has 3 imp ranked pages. 2 of them has 60% bounce rate and the 3rd has 90%. So the overall BR comes to 70%

    So will google punish the 90% or all the 3 pages?

    • Matthew Woodward
      December 13th, 2014 at 5:40 pm

      *John :P

  25. Rohit Palit
    12.12.2014

    A transcript would’ve been really cool! :)

    • Matthew Woodward
      December 14th, 2014 at 5:00 pm

      There is one :)

  26. Nick
    12.12.2014

    Wow, blown away and amazed with this information and truly thankful for Matthew Woodward putting this info and thanks to John for taking the time on making this video! Totally had no idea!

    Most useful info I’ve heard in a while! Wow.

    • Matthew Woodward
      December 13th, 2014 at 5:39 pm

      Glad you liked it

  27. Jayson Guevarra
    12.12.2014

    Thanks for bringing it to us, your audience, Matthew!

    • Matthew Woodward
      December 14th, 2014 at 4:57 pm

      No problem Jayson

  28. mursel
    12.12.2014

    That was extremely informative. It refreshing to find new information on SEO.

    • Matthew Woodward
      December 14th, 2014 at 4:57 pm

      Glad you enjoy it :)

  29. James Rowland
    12.12.2014

    Kind of interesting…. You have to fast forward like 20 minutes to get to the good stuff. The way the webinar was setup in the beginning pretty much tells me he’s not going to give the details unless we purchase something.

    Well spoiler alert…. Google cares about branding and good bounce rates. Nothing new here. I guess the part about MAKING google generate new suggestions in the search box was the only new idea I’ve heard. However, the tactics for doing this and ways to “simulate” users on your website were left out. Let me take a wild guess and say there is a product at the end of the tunnel.. probably a bot that searches google for the keywords you tell it due and then clicks on your site.. and then spends time on your site clicking around. Proxies needed of course. Am I close? No I didn’t finish the webinar but if that’s the case and someone here has used this strategy, please email me.

    • Matthew Woodward
      December 13th, 2014 at 5:34 pm

      Nope – its nothing but 100% content all the way through end to end.

  30. david Cc
    12.12.2014

    I find fewer and fewer reasons to visit your site …. old stuff to get emails and monetize. Give value man not old (2012) stuff.
    PS I”ll give you the 1st and most important factor to rank … links. The rest if bullshit.

    • Matthew Woodward
      December 13th, 2014 at 5:33 pm

      You are going to have a hard time in 2015

  31. wajahat zaidi
    12.13.2014

    SEO newbie with a site that has a tiny amount of visits and sucks for its most important keyword
    but thanks for sharing this is best information

    • Matthew Woodward
      December 13th, 2014 at 5:33 pm

      That’s where every site starts :)

  32. Frank
    12.13.2014

    Thanks for sharing this video! Very interesting indeed.
    I’d love to know more about SBO. How does this works? What tools are being used for good results?

    • Matthew Woodward
      December 13th, 2014 at 5:33 pm

      You can start with just a web browser

  33. Halfnium
    12.13.2014

    Brilliant! Once one accepts that Google are able to spy on individual searches at will (A horrifying prospect. How long before the Brussels bureaucrats object and take Google to court over it?), it becomes clear how Google can compute proxies for “engagement” and “authority.”

    Clever people: You can’t beat ’em, either for entertainment value or utility.

    I have observed similar cleverness in those who develop heuristics for extracting parallelism from seemingly scalar computing loads. It’s as though they place a problem upon a stout mental anvil and beat it with a stout mental hammer until it gives way.

    • Matthew Woodward
      December 13th, 2014 at 5:32 pm

      Or in SEO terms, automate it and abuse it so hard Google fixes it :)

  34. Jonathan
    12.13.2014

    This looks good. But is there any money back guarantee for John’s product – I’d like to take a look but it’s a heavy one time investment.

    • Matthew Woodward
      December 13th, 2014 at 5:31 pm

      I don’t know sorry =\

  35. Monu Kumar
    12.13.2014

    Respected Matthew Woodward :)
    I am new on this property. But truly speaking this is very useful article. This blog is very awesome and useful for me. In this video so many points are so unique and clear useful. I have learnt from you but now i will share this article for those persons who are searching about new Google ranking factors of 2015.
    By the thanks for sharing Matthew Woodward :)
    Regards
    Monu Kumar

    • Matthew Woodward
      December 13th, 2014 at 5:32 pm

      All credit to John for this one!

  36. Abhay Singh
    12.13.2014

    Meaningful contents,Thanks for sharing such post..

    • Matthew Woodward
      December 13th, 2014 at 5:31 pm

      No worrys

  37. Rahul Dubey
    12.13.2014

    Hi Matthew !

    Nice video and want to thank you for sharing it.

    • Matthew Woodward
      December 13th, 2014 at 5:31 pm

      No problem, but all credit to John!

  38. JaviEN
    12.13.2014

    Hi!

    Yeah, I’m blowning away with the content John shared with us!! It makes you think so much in order to get an advantage from it.

    I didn’t get one thing. When he is talking about the “safe browing” we all have activated by default, is he refering to the SBO?

    Does it means that we could disable it so we are not “tracked”?

    Thanks for bringing this to us Matt!!

    • Matthew Woodward
      December 13th, 2014 at 5:30 pm

      No, Safe Browsing and SBO are different

  39. Simon
    12.13.2014

    Great presentation by John. I think we all had our feelings about some of the info John gives in it but its great to see some clarity. In the video he mentions tricking Google to think your sites’ user engagement is higher than it actually is, but how do we go about doing this? “Search and Click” tools with proxies?

    Also it’s good to see you back on YouTube, keep it up

    • Matthew Woodward
      December 13th, 2014 at 5:30 pm

      Think out of the box of course :)

  40. Mohammad umair
    12.13.2014

    This is incredible stuff. I always had this feeling of Google wasn’t being too upfront with what its does on search front. But what sends the chill down my spine is the presence of Google in most secured non-Google destination.

    Thank you Matt and john Limbocker for this eye-opening and jaw dropping article. I’m still experiencing the after shocks of reading this article.

    • Matthew Woodward
      December 13th, 2014 at 5:30 pm

      Now just work out how to take advantage of that :)

  41. promes
    12.13.2014

    Great info Matt, I’m agree in almost anything.
    In fact, some time before I run a case study trying to artificially increase the CTR and see its effects in seo –no results, I think I quit too soon.
    The only point I have doubts about is when John says “Google is interpreting and intercepting every packet of data that’s going over your computer line”. I am not sure Google could technically do that and also John it’s now providing solid evidences… Would love to have more info or proves about that point!
    Cheers!

    • Matthew Woodward
      December 13th, 2014 at 5:29 pm

      It’s pretty well documented if you do your own research

  42. Goran
    12.13.2014

    Hey Math, the link to the John website is not working, nor when direct finding his sales age is not responding when try to join the club.

  43. guru
    12.13.2014

    Awesome post….. could you help providing list of branding websites…?

    • Matthew Woodward
      December 13th, 2014 at 5:30 pm

      What do you mean?

  44. JP
    12.14.2014

    Hi Matt! Where’s the content upgrade for this post? (I’m on your list and can’t find it)

    • Matthew Woodward
      December 14th, 2014 at 4:55 pm

      On the subscribers resources page

  45. Suresh Kumawat
    12.14.2014

    Really, this video helps me to rank in Google Search Engine.

    • Matthew Woodward
      December 14th, 2014 at 4:55 pm

      Glad to hear it!

  46. Amod
    12.14.2014

    Fantastic as usual Matt!

    I was REALLY surprised with the safe browsing thing. I did know about it, but never really thought the evil G is behind it! (Just disabled it on FF btw)

    Wish to ask you two things…
    1) What should genuine review sites do for their branding? The ind that YES, make money with affiliate links and/or ads. They obviously don’t have an “office” or “location” pic, do you think branding the owner as a cool reviewer should work? Cause you don’t see real people behind review sites.

    2) Quality links… what EXACTLY are those these days!? (Rather what remain as quality links!?)

  47. dokuroc
    12.14.2014

    Im Coming back to seo after 6 months break and after working as an seo employee for a company and running my own firm for years before that.

    My thoughts are , or more correctly it seems to me that seo is getting more and more expensive to do and create.even more if your like me and you have issues writing your own content.

    Also it seems like the promised land of google where you can make money with only your time invested is turning to another field of ” you need money to make money”.

    I love to hear your thoughts about this mat, and yes i know you are running this blog with out huge investment but investment none the less and also this is your side businesses while you have other blackhat/clients which are creating income for you.

    While for myself when i think about going into the business of seo for myself in order to create another stream of income i find that i will spend a lot more at the start before i even have a chance to make a small profit.

    I created around 100-150 sites on my 2 years running solo and around 10-15 of them worked and made some money but not enough to cover the cost.and most fell after a month or two and never stuck for the first place.

    Again i will love to hear what you and any one else think about this.

    • Matthew Woodward
      December 14th, 2014 at 4:54 pm

      Well given that right now I’m creating a course of how to build a business online with $100 – I have to disagree.

      Once you have hosting, a domain and motivation that’s all you need to get started. Make a clean looking site, solve 10 problems in your niche with the best content on the web and live when your audience lives – the rest is gravy.

      There is more to internet marketing than SEO.

      Looking at how many sites you created in such a short period of time – I think I know where you problem lies. You should only focus on 1 project per time, once it has legs and its running – focus on another while maintaining the original, rinse and repeat.

  48. kangbabas
    12.14.2014

    wow,, I just can say absolutely perfect, I really enjoy the read. thanks for sharing.

    • Matthew Woodward
      December 14th, 2014 at 4:51 pm

      Glad it helped!

  49. Amelia Fox
    12.14.2014

    That video was an eye opener ,I am planning to buy John Limbocker training… how good is training for new seo folks like me?

    • Matthew Woodward
      December 14th, 2014 at 4:51 pm

      Well it’s certainly all killer and no filler!

  50. Richard Gilbert
    12.14.2014

    I knew they would be doing this, been thinking it for a while. It’s not right. Thanks for sharing this

    • Matthew Woodward
      December 15th, 2014 at 2:56 pm

      It’s interesting to see!

  51. ravenjack
    12.15.2014

    Thank you Matt and john Limbocker for such an incite full read about goggle ranking factors .I am a newbie in this field and after watching this incredible read and video I must apply it on my on going projects hope so your experience sharing can help me to rank my projects

    • Matthew Woodward
      December 15th, 2014 at 2:54 pm

      Let us know how you get on :)

  52. Sneha Singhvi
    12.15.2014

    Relevant information indeed! I went through this post and now there are some clear ideas and visions through which i am able to see the ranking factors in 2015. Thanks for sharing this important post….

    • Matthew Woodward
      December 15th, 2014 at 2:54 pm

      Good luck!

  53. Ravi Sharma
    12.15.2014

    Well, It is a nice post. For the very first time, I found the true value of my time on such videos. I am new to SEO and this was really full of knowledge for me.
    I am having one question and like your help over this.
    My site is not getting that much traffic, nor Google page rank and from quite some time I am not posting lots of content over that. Even Google analytics is showing less than 100 daily visitors. If nothing is going great then why on Alexa traffic based ranking, this site had jumped 13 lacs sites.
    I need to understand importance of alexa ranking. please suggest some good stuff for that too.

    • Matthew Woodward
      December 15th, 2014 at 2:54 pm

      Alexa ranking is completly irrelevant and meaningless. How much traffic your site has is far more important. Don’t waste your time chasing Alexa rank.

  54. Bilal Ahmad
    12.15.2014

    any one who can Seo my site i shall pay for it

    http://www.asklint.com

  55. Ashley
    12.15.2014

    I didn’t have any idea about this CTR/bounce rate ranking factor before watching this video. Thank you so much for sharing this, Matt!
    I have a website that was ‘severely’ hit by this CTR/bounce rate update, and I’m sure it’s the main cause of the penalty. I didn’t receive any penalties according to Google Webmaster Tools.
    After building and linking around 40 high quality PBNs to it, fixing all the possible penalty factors (anchor texts, link profile, duplicate content, etc.), it hasn’t recovered yet even after the recent Penguin/Panda refreshes. I’m really depressed and frustrated :/

    I have some questions:
    1. Do you think it’s still possible to recover after being hit by this one? Or do you think I should already move this to a new domain and start fresh?
    2. Do you think it’s a Panda thing? Do you think I could get my rankings back in the next Panda refresh if ever I fixed my CTR/bounce rate? Thanks in advance!

    • Matthew Woodward
      December 15th, 2014 at 2:52 pm

      Hi,

      1) Yes improve the CTR for brand terms first

      2) Impossible to tell without delving in

      What was your CTR/Bounce rates/pages per visit/time on site like?

  56. adiyatma
    12.15.2014

    why so serious…? i know i can belive :v

  57. matthew
    12.15.2014

    Could not agree more ! It works but how long for, if you are getting people to search and click on your site and then go though to offer the improved stats you need to vary this as of IP range if you are a national brand.

    If you are a local company. plumber etc you can laugh your way to the bank !

    • Matthew Woodward
      December 16th, 2014 at 10:11 pm

      And you also need to take into account geographical location etc ;)

  58. saqib
    12.16.2014

    Are u sure??

    • Matthew Woodward
      December 16th, 2014 at 10:10 pm

      About what?

  59. Jagan
    12.17.2014

    Thanks a ton for for the valuable insight. I have been doing seo for 12 years and your presentation was one of the best I’ve seen in recent years.
    Btw just wondering if bounce rate is applicable on bootstrap / parallax websites. I haven’t done any till date just for the fear of it.

  60. simon
    12.18.2014

    Seriously, dude? Where is the proof here? Because this random guy SAYS.. he “talked” to the “head of world wide security” (W** job is this?) at siemens and now all of a sudden Google can track everything.

    No proof here man.. this is ridiculous. And this guy who has this so called “secret” information is selling a product for 29.99/mo.

    Smh… it could be true, but this guy for sure didn’t discover anything.

    • Matthew Woodward
      December 18th, 2014 at 2:00 pm

      Do your own research and watch the packets between your computer and your router you’ll see it for yourself.

      • Scritty
        December 19th, 2014 at 12:24 am

        Or just read the T&C when you install your next browser. It’s not hidden. Chrome is upfront about it, but even Safari says something like “Browser use data may be sent to…” blah blah for “quality control” or “to ensure the best possible user experience”

        In other words “So we can sell you the right stuff”
        Who it’s sent to, and what exactly it’s used for is not mentioned, Microsoft had an anti trust case years ago (the time of Netscape) for data collection issues with IE.
        It looked clear cut, they were nicking user data and selling it for commercial purposes as well as using it in there (then free) commerciality index (which used to be part of tools like Market Sam)
        But no, apparently taking your data, using it, selling it whatever is fine. When you scroll down that list of T&C’s on installing a browser, even one that’s installed with your OS as standard… you’ve lost your rights to everything.
        “Private Browsing” has been known to mean exactly the opposite of what people think it means since 2012
        The only “privacy” in place is that no one on your PC using it later can trace your browsing history (supposedly). It says nothing about sending he data live to a 3rd party for marketing and product placement/development purposes.
        I think most people assume “privacy” means not using data like that.
        Then sadly, most people would be wrong.

        • Matthew Woodward
          December 19th, 2014 at 3:52 pm

          Interesting stuff Scritty thank you – I wonder if there are any browsers that don’t give us the ole slippery finger/fist

  61. Jordan
    12.19.2014

    Anyone gone through John’s training. As there’s no money back guarantee, I’m wondering how good it is. Would love to hear some reviews! If Matthew says he’s one of the top three, it must be good. I have no problems paying the one time fee, but I am not new to SEO. I want to learn really good advanced stuff.

    • Matthew Woodward
      December 19th, 2014 at 3:51 pm

      If you didn’t know any of what was seen in this video or don’t know what things like conversational anchor text are then theres a good crack :) Also the weekly calls are pure gold.

      But John is a stand up guy he will refund you for sure!

  62. bobit
    12.19.2014

    i seen some spike in some of my site traffic, and some keywords back in action

    • Matthew Woodward
      December 19th, 2014 at 3:48 pm

      Great to hear!

  63. Farhan Ali
    12.20.2014

    wow so nice share information about this new google factors thanks a lot sir . I am also read this website and bookmark. really thanks a lot.

    • Matthew Woodward
      December 20th, 2014 at 10:55 pm

      No problemo!

  64. Rick
    12.20.2014

    Hey Matthew
    Just for those who are in doubt about this…
    I did some checking on this info you shared here and found a wiki on it
    .orgwiki/Google_Safe_Browsing , which has a link to the page under Privacy on NSA.
    “Safe Browsing also stores a mandatory preferences cookie on the computer[9] which the US National Security Agency allegedly uses to identify individual computers for purposes of exploitation.[10]”.

    I followed the links and ya it all leads to a huge privacy breach for users of the internet all under the smoke screen of terrorists.
    I wonder why Firefox did not renew there multiple million dollar contract with Google?
    But with all that said your insight fulness to the branding hack is great. Thanks

    • Matthew Woodward
      December 20th, 2014 at 10:54 pm

      Yes the original Google cookie placed every time you hit the Google home page was widely used by intelligence agencies to track peoples behaviour. Was a huge piece on it a couple of years ago with all the tech details.

  65. imam
    12.21.2014

    great.. i have the new learning here.. thanks

    • Matthew Woodward
      December 21st, 2014 at 10:55 pm

      No problem :)

  66. Gaurav Solanki
    12.21.2014

    Hi John, First of all I would like to thank for providing wonderful tips for the future SEO where companies are only concentrating on creating links and links. I appreciate your efforts in reporting these important factors to the SEO guys.

    As you pointed out 3-4 important. I accept that all are important!

    I have only a single question:
    How much website speed/performance factor is important in SEO?? because Google started it as a ranking factor since April 2009.
    I just need to know how much it affects our SEO??
    I would appreciate you if you could comment on this factor too!

    Sincerely,
    Gaurav

  67. John
    12.25.2014

    I’ve got an ecommerce site that’s using a blog as a front to redirect the traffic to.

    I’ve seen a drop in the SERPs for this blog that made little sense to me as my site has much more power going to it than my competition. I figured it was due to them having 2x more social signals but even still the difference between 100 to 200 shares shouldn’t warrant a flux in rankings when my inbound links are superior.

    This video helped. It makes sense now that since I’m redirecting traffic the time on site is killing me (even though I am giving them exactly what they want).

    There is no way to circumvent this. P****. I wonder if redirecting in a new tab would help? Ghei this is.

    • Matthew Woodward
      January 5th, 2015 at 11:22 am

      What do you mean by ‘redirecting’

  68. JeF
    1.23.2015

    You said : “Make sure your sitting down for this one!”
    You were absolutely right Matthew.

    I’ve been studying SEO for years (back in the days when Ol’ Cuzin was stomping…) , but today is like I’m a newbie again.
    Lots of insights. Really, a cool gift!

    And I don’t really mind about Google being (or not) Evil.
    If I’m sailing on a dangerous sea, don’t tell me the sea is dangerous (didn’t I know that already ?), give me the rignt knowledge & the skills so I can keep safe ’till the harbour!

    And that’s kind of what you gave us here.

    Thanks!

    JeF

    PS : lot of cool stuff from you Matthew lately, I’m going back to my inbox to see what else I could have missed…

    • Matthew Woodward
      January 25th, 2015 at 5:06 pm

      Thanks for your kind words :)

  69. Lia
    2.2.2015

    Hi Matthew,
    awesome sharing here. I have a question, are you also a member and user of John Limbockers training? Have you used his rainmaker software? I tried to find some reviews or some posts (bestblackhat, bhw), but there is really less about him and his training, so I am not sure if its really worth to join. I am not a newbie, so would be cool if you have some insights for me.

    • Matthew Woodward
      February 2nd, 2015 at 3:01 pm

      Well he continues to teach me new tricks, a very well versed guy

  70. Alexander
    2.6.2015

    Totally makes sense to me. Especially because Microsoft doesn’t care about its data. More so because Microsoft isn’t running their own search engine Bing. They are more than happy to provide Google with all the data they want so they can get further ahead. Competition is stupid, lets just all work together towards a pointless goal where everybody loses.

    Please apply the above said to Apple and other big data collectors mentioned in the video.

    I think we will see a big merger in 2015. Google, Apple and Microsoft will become GAM and rule the world with their Safe Browsing spy cameras.

    /sarcasm off

    • Matthew Woodward
      February 6th, 2015 at 7:17 pm

      Take a closer look at it before commenting. It is right there for you to test for yourself and see.

      Create an apache locked down password protected directory. Upload a file. Then ONLY open the URL directly by copying/pasting into internet explorer. Check if it’s indexed in 7 days but still behind the username/password wall.

  71. Imhotep Yakub
    2.15.2015

    Great article Matthew and a terrific video by John Limbocker I wish more SEO professionals mentioned more about what Google really is about instead of being afraid of Google. First of all Google is NOT your friend, is it valuable to be ranked in Google absolutely.

    I have known this for a number of years that Google was created by the government so the fact that they are spying on virtually everything you do online and more should not surprise you. Here is an article which outlines some proof which you can research for yourself if you still can’t believe it https://medium.com/@NafeezAhmed/how-the-cia-made-google-e836451a959e

    The fact that Google is heavily involved with artificial intelligence, robotics, automation, data control and collection should have you a little worried and skeptical about what are there true intentions? Any corporation that says their aim is to “do no harm” I mean come on LOL its quite the opposite.

    I liken Google to Skynet in the Terminator movie, we have all given them almost all the data they need, they are extremely wealthy because of it, what could be next in 20 years is what us SEOs and marketers should be concerned with NOT just with ranking and making money.

  72. Ambrosio
    2.19.2015

    very interesting information

    • Matthew Woodward
      February 20th, 2015 at 8:32 am

      Certainly making for an interesting future in SEO!

  73. Gereggi
    3.2.2015

    Thanks for the lesson about seo, many new lessons about seo that I got from this website ..

    • Matthew Woodward
      March 2nd, 2015 at 8:48 am

      Glad to be of service :)

  74. Blaz
    3.2.2015

    Hey Matthew, great post. The video really opened my eyes. On one of my sites I’m actually going for a similar method you went for – super high-quality content and helping people solve problems. No link building.

    And you know what? People are visiting and sharing. And it’s a month old site. I’m beginning to slowly rank, too. But mostly for keywords that are closely related to my site, not for my main keyword yet.

    But I was on 96th place a week ago nad today I was on 91st. There is movement but ironically my main keyword is by far the slowest to rank (it is also the most competitive, so it makes sense).

    I am going to implement the brand tactic in my arsenal. Since I’m not building links, I’m thinking suggesting my video viewers to search for my brand in Google instead of giving them a direct link?

    It would probably lose me a lot of traffic in the beginning but if the suggestion tool begins serving my brand every time someone types in my main keyword, it will probably make my traffic soar, wouldn’t it?

    Thank you again for sharing the video, this was a great insight.

    • Matthew Woodward
      March 3rd, 2015 at 9:00 am

      Why not link them to Google Search results with the search already done?

  75. Sander
    4.13.2015

    Interesting to see what this 2014 post can bring us in 2015. Maybe a few factors will be later on this year?

    • Matthew Woodward
      April 15th, 2015 at 3:34 am

      We never know :)

  76. Thuan Su
    5.15.2015

    It’s a good news for me. Back links is not the most important anymore. I’m so tried because of them :). Now I’m very happy when read this post.

    Thanks for sharing a good post Matthew!

    • Matthew Woodward
      May 18th, 2015 at 6:45 am

      Backlinks are still important, but there are more than just backlinks to consider

  77. Puncho
    5.16.2015

    You know this was interesting…but…I’ve learned not to believe everything I’m told so readily…the one big question I have is why didn’t he make a video of his friend showing the packets that google hi-jacks….

    I think that would have add more validity to what he was saying….because to me at the end of the video he said what is being said anyway…

    create good valuable content…provide good quality backlinks…..blah…blah…blah….

    I got a few tips from the things he was saying but nothing really to make me stand on my head…..From reading some of the other comments people were more alarmed about being spied on….oh well that’s the world we live in…..I don’t think anyone will stop using google because of it…..

    John seems like he really knows his stuff and he also seems very generous with sharing….but having done this for a while I’ve learned trust is something I don’t give up so easily because some one tell me it’s so…..

    • Matthew Woodward
      May 18th, 2015 at 6:37 am

      Hi Puncho,

      Do some independent research you will see its well documented.

      Do your own testing, whether its do with SEO or not – always experience things for yourself.

  78. Niz
    5.22.2015

    Hi Mat
    thank you so much for posting this video on your blog.
    I think this is the best SEO related video I watched in 2015.
    John is amazing, I would love to sign up for his training but his signup price is bit pricey.

    • Matthew Woodward
      May 25th, 2015 at 9:38 am

      Well you do get what you pay for

  79. Yansen Alexander
    9.28.2015

    We didnt do this right?? Just for content we must write as for human. Nice opinion..Thxs

    • Matthew Woodward
      September 29th, 2015 at 9:58 am

      No, thank you Yansen :)

  80. Live TV Guy
    10.16.2015

    Matt , you have mentioned Best out of best ranking factors, i appreciate the time you took writing this awesome post for us, i subscribed you today and will be your regular reader. there is question in mind that is
    “will google notice the number of social signals as permanent ranking factor or it will be temporary ? ”
    Regards

    • Matthew Woodward
      October 19th, 2015 at 10:02 am

      I believe they are used as a popularity modifier so as lots of people are talking/sharing something it produces a rankings boost which would decline if people stopped talking about it.

  81. Chad Musgrove
    11.14.2015

    The only Bullshit meter going off here is mine.
    A) 1 guy (sorry – no matter how long you’ve been in the SEO game, you are just a guy) says that 1 time he had content in a 1 password protected directory get indexed. That is NOT evidence. We have no proof – no video – no screen capture – nothing. Just his word.
    I think it’s more likely that someone created a folder, uploaded content, and THEN went “oh s***, I forgot to put a password on that file!” As popular as you are, your site is probably crawled several times a day.
    My guess would be that Google snagged the content BEFORE the vault was sealed.
    I build sites all day and when in development I put the sites on sub domains of my main domain. I always password protect the directories because I don’t want my clients content getting indexed under my site and POSSIBLY causing a duplicate content issue when I launch their site and it get’s indexed.
    I also don’t want Google to think my site is about a local dentist, garage door guy, plumber, etc. I have NEVER once seen a single sentence, on any sub domain in development, get indexed. Sites I’ve built for friends have been sitting there through 2 server moves and still have never been indexed.
    When working – I ALWAYS use Google Chrome so if they were stealing and indexing content out of protected directories – I’m handing it to them on a silver platter.
    B) If Google was HACKING ( IF your claims are true, this is hacking) password protected directories – do you think that they would be dumb enough to actually publish that content by indexing it and making it available to the entire world?
    C) You want me to belief that Google is pulling some NSA monitoring bullshit by using safe browser data, but you offer up ZERO evidence.
    You only tell us that your “friend”, who works for a big security company, came over and you guys found evidence that Google was stealing info from safe browsing sessions. Then you want me to believe that the almighty Google can see how long you’ve been on a site, bounce rate, time on site, gauge user experience, know what you had for breakfast and figure out your blood type by somehow collecting (or buying) data from OTHER COMPETING BROWSERS?
    My bullshit meter is spiking hard! Oh yeah – and I forgot – they are calculating all of this on sites that don’t have Google Analytics installed.
    D) You do SEO commercially, and you found a big secret that will shoot websites to the top, so you go to a conference where the vast majority of people are looking to game the system, and you tell everyone? Doesn’t make any sense.
    If this is true, and some kind of big new breakthrough, you literally just sped up the death of your big find. Now (if people believe this) there will be companies popping up overseas offering me 10 searches per day for my “brand name”, from different IP’s, with an 85% click through rate, “guaranteed” to drive your rankings through the roof.
    Sorry – call me a skeptic, but I think it’s more likely that you found something that worked for a while, it’s probably not working anymore, and you probably have a different technique that you use to get rankings for your clients now.
    In the meantime – a bunch of SEO newbs are running out and trying to implement this big new secret they just learned. Genius plan to eliminate some of the competition!
    E) Ranking for your brand name has NEVER been difficult, and it still isn’t.
    F) You pretty much said “Build a great site, with great content, that engages the users and enhances their experience” and Google will reward you.

    Nothing to see here folks – move along.
    I did like the parts about using Google Suggest for SEO, or should I say “SBO”. Wait – that’s not a new concept either!
    I really liked the part (I’m not being snarky now) about truncating your meta descriptions, and leaving a cliff hanger, to increase your click through rate. That is something I will definitely use on my clients’ sites. I think it’s genius and I appreciate you sharing your tips.
    Let the discussion begin.
    P.S. – I’m only offering up a different perspective – not trying to be a d*ck. As a relative newbie to the world of SEO, I realize that I might read my own comments in the future and say “D***, I didn’t know s***”.

    • Matthew Woodward
      November 21st, 2015 at 6:28 pm

      Hey Chad,

      A) Please tell me what is stopping you from trying this for yourself? Relying on what other people tell you is SEO newbie mistake #1 – if you aren’t performing your own experiments you are losing. John is one of the most intelligent humans I have ever spoke to, never mind SEO and it also helps that the head of worldwide security for Siemens is his friend.

      B) This isn’t hacking because you agreed to allowing Google Safe Search to be enabled when you blindly accepted those terms and conditions you didn’t read for your web browser. You gave them permission blindly – that is not hacking.

      C) See point A, not hard to test it for yourself – probably quicker than it was to write your comment

      D) John certainly didn’t reveal everything, just like I don’t fly half way around at my own expense to reveal my biggest business secrets for free – neither does John.

      E) No one said it was

      F) Which is 100% true, you were also shown precisely how they measure it and subsequentlly how to game it

      • Chad Musgrove
        November 22nd, 2015 at 5:17 pm

        Hey Matthew –

        I am running an experiment myself. The second I finished this video (and comment) I immediately setup a password protected directory and put both a PDF and a Word document in it. So far – nothing indexed but I’ll keep watching it and let you know if it get’s indexed.

        Don’t want to go back and forth (and I admit that I haven’t read the entirety of the TOC or Privacy Policies in all the browsers that I use, but I’m pretty sure none of them says that Google has the right to hack into password protected directories on your server. Maybe there’s something in there about reading stuff before you put it in the directory – but I would be skeptical of that because I’m quite sure that if Google had permission to read your files on your computer w**** nilly, this would be all over the news.

        Anyways – thanks for the great site, all the great tips you provide, and your always present professionalism. I sincerely appreciate your site and look to you as one of the leaders in this industry – even if I don’t always agree… LOL

        Chad

        • Matthew Woodward
          December 2nd, 2015 at 4:40 pm

          Have you loaded those documents in a browser?

  82. Annie Louisa
    11.17.2015

    Hi Matt
    Thanks for sharing this. So theoretically, with safe browsing turned off, no-one could track which computer was the originator of a Google search, but the search terms themselves would be recorded? Or would a non “safe browsing” computer still leave an IP track?

    • Matthew Woodward
      November 21st, 2015 at 6:14 pm

      Still leaves an IP track

  83. Yassin Madwin
    12.21.2015

    i hate you john why did you do that. why can’t you just keep your mouth shut. now every one and their mother will abuse our techniques.

    • Matthew Woodward
      December 22nd, 2015 at 6:33 pm

      Hahaha :)

  84. Ravi Roshan Jaiswal
    2.23.2016

    Hey Matthew!
    Nice to meet you.. :)

    Awesome post indeed.. Really I was not knowing at all about this. But going through your post I understood. I watched video was really interesting and more beneficial.

    Thanks a lot! :)
    Keep writing…

    Have a nice day ahead..

    – Ravi.

    • Matthew Woodward
      March 1st, 2016 at 3:07 pm

      No problem Ravi, I’m glad it helped you out and hope to see you around the blog more :)

  85. david sandy
    3.2.2016

    This accords perfectly with alot of things I’ve seen recently. Yellowpages and other junk and about.com are much less prevalent in search results recently.

    I really wonder if you’ve been split testing and are poorly performing if it’s realistically possible to recover even. About to use a new site design that should have better onsite performance- will see.

    • Matthew Woodward
      March 5th, 2016 at 1:17 pm

      Recovery is always possible but I suspect that Google would need to detect major changes to the page in order to repeat the test

  86. Ismael
    6.14.2016

    thank you so much for sharing, amazing!

    • Matthew Woodward
      June 16th, 2016 at 11:47 am

      No problem Ismael!

  87. Ryan
    11.3.2016

    Wow!!

    Matthew,

    Your post really amazed me. We can see alot of “SEO Gurus” nowadays but you are totally different.

    Kudos!!

    • Matthew Woodward
      November 4th, 2016 at 10:18 am

      Thanks Ryan :)

  88. Boosterberg
    4.27.2017

    The best video about SEO I have ever seen – several completely new things mixed up well with things the SEO guys already know – great stuff! For me, the cherry on the cake was untangling how Google knows all the page browsing stats – I was also thinking it is just their browser, GA and their stuff (which would be sufficient for them…

    • Matthew Woodward
      August 4th, 2017 at 2:07 pm

      No problem :)

  89. Nikon Nik
    12.13.2018

    So helpful post for me and also others. I always love to read your articles. Please write some article about yelp reviews and problems.

    • Matthew Woodward
      December 14th, 2018 at 5:19 am

      Thanks Nik!

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