How To Get Backlinks That Will Increase Search Engine Rankings

If you don’t know how to get backlinks for your site, then you are in the right place!

 I am going to show you a proven technique to get authoritative backlinks for free.
The internet is more than just a digital web, it’s a series of webs that are connected in more ways than we can possibly fathom.

Your site is another piece of this massive digital world, but unlike tying your shoes this is something you want to be tangled.

We strengthen our sites through backlinks. These invisible highways run from other websites straight into your own, thereby bringing you traffic and rankings.

They are built and they are earned. We need them to rank.

How To Get Backlinks With My Proven Techniques

A major part of earning links to your site and your posts is having that pitch perfect content that is an undeniable asset to anyone who reads it.

That’s only a piece of the puzzle though, you need to bring the links to you.

Today we’ll covering one of the most powerful methods for earning backlinks without guest posting:  The Skyscraper Technique.

Creating phenomenal content is one of the key ingredients in the recipe for success, but it will drown in the sea of the internet without a little survival kit known as promotion.

Brian Dean from Backlinko swears by this technique and has the case studies to prove it.

By utilizing the Skyscraper technique, Brian was able to generate a boat load of quality and relevant links to that specific page. As an added bonus, he was able to increase Backlinko’s organic traffic by two-fold in 14 days.  Yes, that’s just two weeks.

So, let’s make it work for you, shall we?

Step One: Find Content That is Getting Links

Human beings are obsessed with being the best.

It’s a natural and competitive drive that pushes us to top everything. This technique is meant to help you find the tallest skyscraper in your niche and do some renovations of your own to beat it.

The term “Linkable Asset” is perfect here. You need a page with so much to offer that people will have be scrambling over their keyboards linking to it. Remember, it has to be valuable and useful.

To make sure you’re on the right track, you need to find content that’s already working. Here are some ways to make that happen:

Open Site Explorer

Consider your niche, what topics you work in and what people want from you. Do a quick Google search for other sites that exist in that same sphere. Take the top three results and enter the URL into this tool.

OSE Top Pages

Once you’ve received results, select “Top Pages” from the left side of the page. You will then see a set of results that looks like this:

Open Site Explorer Linking Root Domains

We’re looking for pages with a high number of linking root domains. These pages are getting backlinks like it’s nothing. Topics and resources like these are going to be the target of your own pursuits.

This is one of my favourite tools for doing keyword research and best of all is that it’s free! Once you make an account, ultimate power is at your fingertips.

Free keyword research tool

Go ahead and search a keyword related to your niche and you’ll find just about everything you could want:

  • Autocomplete suggestions
  • Relevant pages
  • Top keywords
  • Term statistics

All of these things can point you to top ranking competitors and concepts, which you can then plug into the first tool to narrow down those results into specific pages.

I love it when a plan comes together.

Step Two: Take the Concept, Create Something Better

Step two is easier said than done, but there are actually a number of different ways to improve upon something. Here are some ways to make it happen:

We need backlinks

Increase the Length (More is Better)

Let’s say you’ve found a list of the “Top 50 Blog Post Ideas” and you’re thinking, wow, I could think of a hundred of them, no problem! That’s the answer then, write a piece that surpasses the one you found.

Increasing the length of an article is sometimes all that’s needed to make it fresh and new again. Adding a few more words won’t do the trick though, you need to really raise the bar. Or you know, you could try doing what I did

151 blog post ideas to blast off your blog

…Yeah. It’s not easy blowing the competition out of the water, but doing so will place the limelight where it belongs; on you! You can also use a similar list length, but add details and additional information to each tip.

We’ve all seen those lists with a bunch of bullet points and nothing to elaborate. You can be the one to do it again and do it better.

Make Something Relevant Again

Not every single piece of content is evergreen. Sometimes you need to spruce things up and put on a fresh coat of paint. If you come across a popular topic that’s grown stale, write and newer and more up-to-date version of it.

Depending on your topic or niche, there are probably a number of article concepts that age with time. Look among your competitors for articles like these that have recently seen new updates and write your own modernized version.

Make Your Page Visually Appealing

Your information can be top-notch quality, but if the page you place it on looks anything like this one…

the worst website ever

You’re going to have a serious problem. This is obviously an exaggeration, but there are plenty of good articles out there that could be easily doubled in quality with a better visual design. Improve the layout and design with these helpful tips:

  • Break up paragraphs (2-3 lines max)
  • Use bullet points and numbered lists (easier to read)
  • Pictures are a great way to keep the visual spice high
  • Use a simple and easily readable color scheme
  • Make sure the page is mobile-responsive (easy to read on various devices)

Step Three: Reach Out and Promote Your New Content

The final step is the icing on the cake, the condiment on the sandwich and the final piece of the puzzle. You need to make sure this beautiful work you’ve done gets seen by the right people. You need to use an email template to showcase your content to influencers.

Finding the right people to contact involves looking for specific things:

  • A website within your chosen topic or niche.
  • Someone who would be interested in your topic.
  • A website that has already made links to similar content
  • Finding These Contacts

You can download a spreadsheet of all the backlinks to the article that inspired your piece of content using the aforementioned Open Site Explorer, or Ahrefs which is a similar tool. Once you’ve pulled up the results, look for an export options like this one:

how to get backlinks to your site with outreach

Choose the option to download a CSV file as that will create a spreadsheet for you to use and edit. Remove any odd pages like forums, directories and other places that wouldn’t make sense to contact for this purpose.

Once you’ve created your list, visit those websites and compile their email contact information. This is going to be your master list.

Create an Email Template to Send

You want your email to be short and sweet. Straight to the point, just like your article, is the best method. Here is a great example you can feel free to use:

Your responses may vary, but keep in mind that a few high quality links are more valuable than a bunch of low quality ones. Don’t be discouraged if you only get a few, these things take time.

The Value in Guest Blogging (And How to Find The Best Ones)

Another way to guarantee backlinks to your website is by writing guest posts for other blogs. Many popular blogs offer guidelines for other writers to submit their own posts and make a small mention of their own blog for backlinking purposes.

It’s tempting to simply find a blog with a high Domain Authority and PageRank, but this isn’t always the indicator of a great guest post opportunity.

As Matthew Barby at Moz states in one of his blog posts:

“The link must have a genuine potential to generate traffic back to the blog.”

I should write a guest post

In that same post, Matt (great name by the way) talks about looking for blogs with a lot of comments and reader engagement.

A lower site in the PA/DA department with a lot of shares and comments is more lucrative for guest posts opportunities and payout in the form of traffic.

The idea is to really dig deep into these blogs and gather data for continued backlinking and long-term relationships with the blog owners. It’s quite the task, which is why outsourcing the research is becoming more and more viable.

With websites like Upwork offering plenty of talent for such tasks, all you need to do is pay a small fee and let someone else do the research for you.

That way your hands are free to work on other things,  like the Skyscraper Technique.

Put together a list of things you want the freelancer to find for you and place in a spreadsheet. The cost of this research will most likely be less than $40 and you’ll have a long-term resource for finding guest post and backlinking opportunities.

Tell them to look for blogs in your niche and provide criteria like these:

  • The website URL
  • The name of the blog
  • Contact information (name and email, contact page URL)
  • Twitter, Facebook, LinkedIn profile URLs
  • A title and URL for the most recent post on the blog

With this information, you can find the ideal blogs to write guest posts for.

Keep their guidelines in mind as you write and remember to place a link to your homepage or a relevant post on your own blog for that sweet backlink.

Provided you create a high-quality guest post on a blog with a lot of reader engagement, you’ll find yourself getting plenty of traffic from these backlinks.

Wrapping it Up

 Backlinks are the foundation of any good website.
Think of them like personal letters of recommendation from some of the best people in your niche. They can be built with methods like the Skyscraper Technique and they can be earned through guest blogging.

Remember to use all of the blogging tools are your disposal to maximize your research and target the right topics and blogs and now you know how to get backlinks, you can really level things up.

Thanks as always for reading and please share your personal experiences and techniques in the comments below!

113 Responses

  1. hp printer support

    well explained

    • Matthew Woodward
      May 17th, 2019 at 10:47 am

      Thanks a lot

  2. Search Engine Optimization Services

    Nice post, Thanks for sharing this post with us. You share nice tips to getting backlinks.

    • Matthew Woodward
      April 24th, 2019 at 11:01 am

      Let me know which strategies work best for you!

  3. Saurabh

    Nice Post Sir

    • Matthew Woodward
      April 15th, 2019 at 10:53 am

      Thanks Saurabh, hope it’s useful.

  4. hindimotivate

    very useful article for seo backlinks

    • Matthew Woodward
      April 15th, 2019 at 10:56 am

      Glad to hear it :)

  5. FDI Connect

    Great article for getting high quality backlinks through guest posting and it will also increase websites traffic..

    • Matthew Woodward
      October 12th, 2018 at 12:39 pm

      It sure will

  6. Technical Bank

    Nice one
    Keep it up

    • Matthew Woodward
      August 24th, 2018 at 10:51 am

      Thanks, will do.

  7. hp driver printer

    thank you very much for the incredible knowledge.

    • Matthew Woodward
      July 5th, 2018 at 6:08 pm

      No worries

  8. What are Backlinks

    thank you very much for great information.

    • Matthew Woodward
      June 25th, 2018 at 12:11 pm

      No worries, come back soon!!

  9. Manoj Yadav

    Very nice post. Now i got some idea to make some High rated and good quality backlinks . Thanks for this information .Keep growing.

    • Matthew Woodward
      June 21st, 2018 at 12:26 pm

      Thanks Manoj, will do

  10. Ria Discon

    I was just eating a ham and cheese sandwich when I stumbled upon this site. I don’t know how you do it. But, this place is so fantastic!

    • Matthew Woodward
      May 29th, 2018 at 10:13 am

      Oooooo I like ham and cheese :)

  11. vikash kumar

    Very Nice Post

    • Matthew Woodward
      May 16th, 2018 at 11:32 am

      Thanks, hope you take away some new learnings

  12. Johnny

    Thanks a lot
    Awesome article !!!!
    Keep doing hard work

    • Matthew Woodward
      May 10th, 2018 at 10:09 am

      Hey Johnny, thanks very much, will do :)

  13. kamran

    Your article was cool.You expalined every thing very good.Hope to see more god posts like this from you in near future.

    • Matthew Woodward
      April 21st, 2018 at 11:22 am

      Thanks for the comment! Keep an eye out and you will see more posts coming

  14. شیائومی

    hi,very good,thanks foe sharing

    • Matthew Woodward
      April 2nd, 2018 at 4:31 pm

      No problem

  15. Dr Fina

    Hey Matthew,

    Of recent i have been getting better results for my site thanks to you and your article. please keep up with the good work

    • Matthew Woodward
      April 2nd, 2018 at 11:02 am

      Great news!

  16. Juno Mama

    Hey Matthew,

    Of recent i have been getting better results for my site thanks to you and your article. please keep up with the good work

    • Matthew Woodward
      April 3rd, 2018 at 10:33 am

      Good to hear Juno

  17. Juno Mama

    Hey Matthew,

    Your article is really educative and i have learnt a lot from it. hope to get more link juice and more rankings from Google

    • Matthew Woodward
      April 2nd, 2018 at 11:03 am

      Go for it! Thanks

  18. Terrin

    Hey mathew,

    thanks for your help with backlinks. hoping to get more link juice and more rankings for my site. thanks

    • Matthew Woodward
      April 3rd, 2018 at 10:56 am

      No problem, I hope you’re site does well

  19. Patience

    Hi Matthew,

    Thank you for the wonderful lectures. I can observe you are well experienced in blogging and all the working techniques, kudos to you.
    Meanwhile I am seriously following these lectures and applying some of the tips, with good quality content as people tell me, but the traffic is not coming. Please, is there anything I still do not get right? Thank you for your help.

    • Matthew Woodward
      January 31st, 2018 at 10:26 am

      What are you doing for promotion?

  20. Arncreations

    Good infortmation

    • Matthew Woodward
      April 2nd, 2018 at 12:07 pm


  21. Samantha Taylor

    Thanks Matt, appreciate you sharing! So much to learn!

    • Matthew Woodward
      April 2nd, 2018 at 2:01 pm

      Cheers Samantha

  22. Vineet Kumar Singh

    Hey Matthew,

    I am Learning a lot from this site. You tell complicated things in such simple way that creating backlinks has been a piece of cake for me.

    Thanks for sharing great stuff. Keep it Up.

    • Matthew Woodward
      April 3rd, 2018 at 2:54 pm

      No problem Vineet, happy to help

  23. atul ambar

    this really good content.

    • Matthew Woodward
      April 3rd, 2018 at 8:02 am


    • Matthew Woodward
      April 3rd, 2018 at 8:06 am

      Thanks Atul

  24. Johnpaul Onwueme

    Thanks so much, I will try this out.

    • Matthew Woodward
      July 17th, 2017 at 3:46 pm

      No problem !

  25. Rudra Goyal

    Its really a ultimate site to catch the details now i easily make powerful backlinks for my site. I will make backlinks by follow your steps. I’ll give you 5 stars for this keep giving details to us.

    • Matthew Woodward
      July 17th, 2017 at 3:48 pm

      No problem :)

  26. Ken

    Great Blog !!!!

    • Matthew Woodward
      July 11th, 2017 at 11:28 am

      Thanks Ken!

  27. Alena Sham

    These are some excellent and often neglect ways to get backlink traction. I always look at twitter and google trends when it comes to point 98. Regularly posting about relevant topics, particularly if you’re adding something new to the discussion is probably one of the best ways to get your content linked organically.

    • Matthew Woodward
      July 11th, 2017 at 2:07 pm

      That is for sure!

  28. piyush

    Hey Matt,

    Great post. Really a nice guide to build an authority links :)

    I’m moving a head to read how to build link from wikipedia which you recently updated it with free SEO ebook :)

    anyways, keep producing awesome content.


    • Matthew Woodward
      April 14th, 2017 at 8:44 am

      No problem Piyush :)

  29. james stier

    Hey thanks for the sharing the precious information. I definitely gone to follow these steps.

    • Matthew Woodward
      December 13th, 2016 at 9:24 am

      No problem James!

  30. Jerry Jensen

    great post. do you know of a paid service to buy backlinks or should I stay away from buying paid backlinks?

    • Matthew Woodward
      September 26th, 2016 at 11:40 am

      It depends on what you are trying to achieve

  31. Hemant Kumar Arya

    Hey Matthew,
    Awesome post buddy,
    You made it really easy to understand how to get quality Backlinks for my blog. Now we can get unlimited free Backlinks for our blog. You helped me alot so I just wanna say thanks to you.
    Thanks for sharing this info with us.
    Thank you :-)

    • Matthew Woodward
      May 2nd, 2016 at 2:55 pm

      No problem Hemant, I hope you put it all to good use :)

    • Bharat kumar
      October 10th, 2018 at 12:59 am

      Hello, matt! Thanks for the useful tips. I was using some other tricks for creating backlinks but this technique will be helpful for high authority backlinks.

      • Matthew Woodward
        October 10th, 2018 at 10:57 am

        Hey Bharat, always good to use a few backlink strategies! Nice one!


    Thanks a lot for giving ideas about back links and how to get them. Thanks also for keyword search tool which free to use.

    • Matthew Woodward
      February 1st, 2016 at 7:05 pm

      No problem :)

  33. rajesh kumar

    nice backlink idea very very useful thanks

    • Matthew Woodward
      January 12th, 2016 at 11:21 am

      No problem!

  34. aee

    valuable tips, do you have tips for tech educational blog? because these tends to be boring for students

    • Matthew Woodward
      September 11th, 2015 at 1:38 pm

      What is a tech educational blog?

      • aee
        September 11th, 2015 at 9:38 pm

        it’s a educational tutorial blog on electrical and electronics

        • Matthew Woodward
          September 14th, 2015 at 10:06 am

          Ahh I see, well first tip – ditch blogspot for WordPress. Second tip – install LearnDash.

  35. Dustin

    Another great tut. I’ve never bought LTP because it was too pricey couple years back. But now its cheap! I think I’ll be picking a copy up through your link. Matt is really the only one online right now posting quality sh*t like this.

    For all the haters, when you put in hard work like this. You deserve the rewards that come along with it later.

    Hey Matt I noticed your name isn’t even verified on G+ yet? Are they just hating as well? Or have you not payed attention to that?

    • Matthew Woodward
      July 16th, 2015 at 3:52 pm

      Thanks for your kind words Dustin!

      Actually I haven’t paid attention to that

  36. Diana

    Nice tips. I will try to apply them on one of my recent projects.

    O could add the social media links here. A link like one from Google+ profile counts pretty much the isn’t a very high competition.

    Also what do you think about web 2.0 blogs?
    I mean that old “recipe”:
    main website – web2.0 :: A < – web2.0 B <- tons of links with GSA
    – web2.0 :: C <- web2.0 D <- more spammy links
    This still works these days?

    • george
      November 23rd, 2016 at 6:57 am

      Thanks Diana

  37. Charlie

    What if your niche is something like the military or washing machines or whatever. Like yo, there isn’t much opportunity to blow readers away with a “jaw-dropping” washing machine review.

    • Matthew Woodward
      May 18th, 2015 at 6:48 am

      No but you can research the common questions/problems about washing machines and ensure you review is informative

  38. Ankit Gupta

    Hi Matt,
    I think you have written the best stuff to get the authoritative backlinks for our blog but don’t you think there are lots of tools and software which also does the same thing like LinkAssistant and NinjaOutreach…. are these are not working fine to get such authoritative backlinks ???

    • Matthew Woodward
      April 19th, 2015 at 6:48 am

      Yes you could use outreach software like BuzzStream

  39. Francis Duru

    hey matt great post… after downloading the csv what need? cause i was thinking there is a way i could get does backlink automatically into my blog.. help me out

    • Matthew Woodward
      April 15th, 2015 at 3:25 am

      Scroll back to the top of the article and read it again

  40. Vali D

    Hei Matt,

    What do you use for “subscribe to unlock”?

    PS: See you on Romania’s GPec Summit :)

    • Matthew Woodward
      April 9th, 2015 at 4:59 am

      I’ll have more news on that soon :) See you there!

  41. Shihabudheen K

    Hi Matt,
    This is my first visit to your website. You have really done it well. Thanks for sharing & email template.

    I’m sure I am gonna get nice backlinks by using those tools.

    • Matthew Woodward
      April 9th, 2015 at 5:15 am

      I hope you come back :)

  42. NinjaLinker

    Hi Matt,

    I’m a french SEO man and i read all your post since a few weeks.
    This one is one of my favorite with this very usefull technique in order to find some target and authority backlinks !
    Thanks !

    • Matthew Woodward
      April 9th, 2015 at 5:24 am

      Thanks :) Please come back soon!

  43. yogesh

    Hi Matt,
    thanks for giving a great idea. it will be helpful for me :)

    • Matthew Woodward
      April 9th, 2015 at 5:25 am

      That is great to hear :)

  44. Dipendra

    Another great content. This is why I keep following your website.

    • Matthew Woodward
      April 9th, 2015 at 5:26 am

      Thank you :)

  45. Permata Wardoyo

    Hi Matt,
    Thanks for your great help to explain about building authoritative backlinks here, I felt more understand about it after I read your article.
    I will try to my website as soon as possible and also I love tool, it made me easier to doing my research.
    Thanks again, Matt.

  46. Moses Yoon

    Great post Matt!

    I have been a big advocate of Brian Dean’s ranking strategies for a long time. I came across your blog and you use a lot of different strategies. You are one of the more transparent bloggers out there which is probably why you are doing better than most. is definitely a great tool. I’ve used it to get keyword ideas for ranking YouTube videos in Google. For people that are looking for more specific niches, it can work great in conjunction with Amazon search/categories pages which shows a load of different niches.

    Are you doing something else with the KWs from like plugging them into longtail pro or market samurai?

    Great post! Hope to see more.

  47. adri

    Thanks this useful information that I need to improve traffic to my website

    • Matthew Woodward
      April 9th, 2015 at 5:29 am

      No problem Adri!

  48. Armen

    Hi Matthew !
    Thanks for article.
    May i know which plugin you use for banners?
    I liked the effect when banner position is fixed during the scrolling.

    • Matthew Woodward
      April 9th, 2015 at 5:29 am

      I’m just using BuySellAds

  49. Tom Livingstone

    Cheers Matt, great read! Really like your blog and all the ideas you bring. Makes my job so much easier :D

    • Matthew Woodward
      April 9th, 2015 at 5:32 am

      Thanks Tom!

  50. Mohammad Umair

    Hey Matt.
    The is a great tool. It offers keyword across Youtube, Bing and even App store which saves a lot of research time.

    • Matthew Woodward
      April 6th, 2015 at 10:34 am

      It is indeed :)

  51. Mike

    What I forgot to say while blowing smoke up your ass…

    I found the tool on quicksprout really handy if you want to find out the page of a site with the most social shares.

  52. Mark Samms

    Hey Matt

    Props on a really easy to understand and we’ll written post on on getting backlinks.

    I’ve been using these methods for a while now and have been getting great results

    Thanks for sharing

    • Nina
      October 5th, 2016 at 6:57 am

      Your post really interests me.I’m new with seo and trying to learn basic tips and tricks
      Thanks and keep updating

  53. Mike

    Matthew (and guest posters) I rly got to thank you at this point, every piece of content is more useful and interesting than the last.

    I rly find enjoying myself reading your tutorials even if I don’t even plan on taking action on a specific article.

    When I read “wrapping it up” I get a little sad because I know the post comes to an end.

    This doesn’t happen that often, there are handful websites that keep me exited and looking forward to their new content.

    In the internet marketing world there are even fewer, in fact I don’t know any other blog besides viperchill that I like reading as much at the moment like yours.

    Keep up the good work, Cheers!

    • Matthew Woodward
      April 6th, 2015 at 10:08 am

      Thanks Mike :) Its often to difficult to find the right balance with content, its a very thin line to walk!

      You can’t knock Glenn/Viper Chill – what an absolute gem of a blog he has put together!

  54. Chirag Nayyar

    Hi Matt,

    Awesome explanation of Skyscrapper techniques. I am working to grab some good backlink for my blog

    Btw Thanks for the Email template :)

  55. Angelo Moriondo

    Yours website is really cool – but, why you not create a list of PLUGINS you uses for yours site? I see there are lot’s of implementations to GRAB yours visitors attention with adding subscribe box and get email list built, this is what you not talking here ;)

    I hope you will update us with new post. :) Thanks again.

  56. Monica

    Great idea ! Thank you for sharing and the tools.
    Did not know the tool


    • Matthew Woodward
      April 6th, 2015 at 8:58 am

      No problem!

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