How To Legally Steal Rankings With Competitor Backlink Analysis

One of my favourite SEO tricks that has stood the test of time is to simply steal your rankings through competitor backlink analysis.

With a bit of elbow grease…

 You can check competitor backlinks and use them to easily outrank your competition.
You can even do it with a combination of free tools!

What You Will Learn

  • How to steal rankings with competitor backlink analysis
  • How to check competitor backlinks
  • How to perform competitor analysis
  • How to steal their best backlinks
  • How to build a links database

The Competitor Backlink Analysis Method

Do a search for any keyword on Google.

Each of the sites in the top 10 search results have a backlink profile that pleases Google.

It is also likely they have fairly decent content and have taken care of the basics like on page SEO.

But for the most part each of the top 10 results backlink profile is powering the rankings.

Imagine what would happen if your site had the same backlinks as not just the #1 result, but every single page in the top 10 results!

Why Backlink Data Is Important

Collecting backlink data is important because it allows you to figure out exactly why you or your competitors are ranking for any given search term.

You can use this data to build a golden database of backlinks that you can re-use time and time again to drive traffic to your websites.

But before you do that, you should…

Building The Perfect Foundation

competitor backlink analysisWhy spend time & money trying to figure things out when you can just steal your competitors best backlinks!

Performing competitor backlink analysis like this allows you create a great foundation link profile to your site.

Replicating your competitor backlinks takes a lot of the hard work out of link building & is very easy for anyone new to SEO to do.

This is a tactic I use all of the time with new sites before I do anything else. You build a very natural profile slowly but surely giving you a great foundation to leverage.

Step 1 – Get The Top 10 Results

The first thing you need to do is gather the top 10 organic results for the keyword you want to rank for.

Just do a quick Google Search and make a note of each URL.

We are going to run each of these URL’s through the backlink checkers below!

Step 2 – Check Competitor Backlinks

To find competitors backlinks all for each of the top 10 results we are going to use some backlink checkers.

There are a number of them to choose from both free & paid but each of them suffer from the same problem.

No 1 backlink checker can give you a complete overview of a URL’s backlink profile. They all have very different databases and offer a range of results.

So in order to do this properly, we need to combine the data from as many backlink checkers as possible!

Which Is The Best Competitor Backlinks Checker?

I have published a couple of case studies to find the best backlink checker tool in the past. Ahrefs always offers the most results.

So for this tutorial I decided to see how many links each competitor backlinks checker returned for this blog.

These are ordered from the biggest to the least below-

(Note: I just use Ahrefs, Majestic SEO & SEO Spyglass for my analysis normally.)

Ahrefs (free/paid) – 11,227

Ahrefs has won every backlink checker test I have ran – including this one! It is by far the best backlink chcker!

aherfs backlink checker results

The free account gives you quite a lot of backlink based data but you can only see the top 10 backlinks of each report.

Go to backlinks > external, then backlinks > new/lost to export as many as you can with the free account.

The paid account allows you to export all of them into a CSV file in one click. Check out my 1 million domain Ahrefs case study.

Majestic SEO (free/paid) – 8,500

I have a bit of a history with Majestic SEO but they are always one of the top performers in terms of the number of backlinks they provide.

majestic seo competitor analysis

If you sign up for a free account you can export all of the backlinks for sites you own & verify which is sweet!

But to check other people’s backlinks like Ahrefs it’s limited to the top 10 backlinks. Get more by going to the backlinks tab & the new tab!

The paid account gives you 1 click access to export everything into a CSV file. Check out my 1 million domain Majestic SEO case study.

SEO Spyglass (free/paid) – 5,599

In my earlier tests SEO Spyglass performed poorly but a recent update has added a database of 15,000,000,000,000 links. That is more than Ahrefs & Majestic SEO.

SEO Spy Glass

SEO Spyglass is different than other backlink checkers as it runs as a piece of desktop software rather than a web based tool.

It will go out and find backlinks, check if they are live, report on things like anchor text, PR, social shares & more. All of this data is retrieved in real time and is as fresh as you can get!

The free version of SEO Spyglass is limited to 1,100 backlinks per URL but you can’t export these links.

Where as the paid version goes all out allowing you to bulk check as many URL’s as you want without limits!

It is available for a onetime fee which makes it a great investment compared to the monthly fees of most paid backlink checkers.

Open Site Explorer (free/paid) – 2,129

Open Site Explorer comes as part of the Moz suite of SEO tools and as they don’t specialise in link checking the database isn’t anywhere near the size of others.

open site explorer

A free search will let you get the top 50 backlinks for each URL. Clicking on the just discovered tab will get you an extra 5!

The paid version gives you the export to CSV option as well as access to the rest of the Moz suite of tools!

BacklinkWatch (free) – 1,517

Backlink Watch is a great free backlink checker to find a website’s backlinks and delivers a pretty decent size of results no strings attached!

backlink watch competitive analysis

While you can’t export the results easily you can copy them, then in excel right click > paste special > text > ok.

Backlink Watch actually uses Ahrefs to power its database so you can get some decent results.

As you can see in this test though Ahrefs actually returned 11,227 results where as Backlink Watch only returned 1,517 – 13% of those.

Small SEO Tools (free) – 599

The Small SEO Tools backlink checker is also completely free to use!

check competitor backlinks with SmallSEOTools

While it does return some good results it is hard to export them, you have to click through 10 result pages one at a time to copy them out.

But it is free to use so you get what you pay for I guess =D

Traffic Travis (free/paid) – 558

Traffic Travis is like SEO Spyglass in that it runs as a desktop application but it also has a bunch of other handy SEO tools & features.

traffic travis

The free version actually lets you do quite a lot of things not just checking backlinks!

It uses Open Site Explorer as its backlink data source but also looks up real time data like page rank.

It is a great free tool to have in your arsenal!

Link Diagnosis (free) – 250

Link Diagnosis is also a handy free competitor backlink analysis tool although it did deliver limited results.

link diagnosis link checker

On the upside though it uses the Open Site Explorer database and if you install the Firefox extension it is really handy!

You can even export all of the backlinks easily in one click!

Step 3 – Creating A Master List Of Competitor Backlinks

Now you have collected as many backlinks as possible from as many sources as possible for each of the top 10 results we can move forward!

Open notepad and copy all of the links into one master .txt file and save it somewhere.

Next we need to remove all of the duplicates which you can do with the free DupeRemove tool.

Once you have done that we can move onto the actual competitor backlink analysis.

Step 4 – Competitor Backlink Analysis

At this point your master list of competitor backlinks could be pretty large – so to make sure we are working efficiently we are going to do a bit of competitor backlink analysis to pick out the best ones.

In general all I look for are backlinks that are indexed in Google and have a PR value of some kind. These are the priority links.

You can make a separate list of links that are indexed in Google but don’t have a PR value as a secondary targets list.

Basically if its indexed in Google, it’s good enough to link to my site.

Method 1 – RankCracker

RankCracker is my private SEO tool that I developed for this exact process.

You can download your copy of the free SEO software here!

Method 2 – Excel / Scrapebox

If you have Scrapebox then you can use that to look up lots of different data.

Follow my backlink profile analysis tutorial to check if links are still live, which anchor text they use, what PR they are and if they are indexed in Google.

Method 3 – SEO Tools For Excel

You can also use SEO Tools for Excel to build a spreadsheet to lookup a range of data.

The only problem is if you have a lot of links to process, this can be quite limiting.

However it is free to use and with a bit of elbow grease you can make a pretty good link prospecting sheet.

Method 4 – Inspyder Backlink Monitor

I use Inspyder Backlink Monitor to monitor all of my tiered link building campaigns. It is also a great tool to look up bulk data on backlinks.

inspyder backlink monitor

Just paste the list of links, hit go and it will check if they are still live, if they are indexed, what PR they have and a bunch of other things.

You can also export data in a range of formats making it easy to filter out the best links.

Method 5 – SEO Spyglass

SEO Spyglass is not just a backlink checker, it is also a complete backlink analysis tool.

You can paste in a list of URL’s and it will first retrieve all of the backlinks for each URL.

You can then go a step further and get it to do a deeper competitor backlink analysis to determine the quality of each of them.

SEO Spyglass competitor backlinks

If you have found backlinks from other tools it is easy to import those as well. SEO Spyglass is great for competitor backlink analysis and doubles up as a great link finder too!

Step 5 – Replicating Competitor Backlinks

Now it is just a case of going through each of the links one at a time and using your head.

Open each link in your browser and see how your competitor got their link on that page.

Sometimes it might be a blog comment, so you just need to post your own comment.

Sometimes it’s a forum post so you just need to register and get involved in the discussion.

Sometimes it will be a guest post and you will have to send an email to submit your own guest post.

As you work through the list replicating links you’ll get a good feel for this process.

While you’re doing this not only will you be uncovering great links you wouldn’t have gotten otherwise. You’ll also build your understanding of link building & SEO in general.

Step 6 – Creating A Golden Links Database

Getting as much value out of your time as possible is important.

So as you go through the list replicating links, make sure you keep track of everything and make a note of which you have replicated/submitted.

Once you have finished replicating your competitors backlinks you can then bulk check which ones you now have a live backlink from.

competitor backlinks databaseThese backlinks are gold!

Create a separate links database spread sheet which lists all of the backlinks that have stuck!

As you do this over time you will build a huge list of powerful links that are helping to drive the top 10 results.

In the future you can come back to this spread sheet and use it for other projects over and over again.

This is a highly valuable business asset to have.

I also add a column called Niche with options like Technology, Business, Finance, General to make it easy to filter them by topic.

Wrapping It Up

So there you have it – competitor backlink analysis is one of my favourite link building tactics that has stood the test of time & algorithm updates.

It is easy for anyone to do and you can take advantage of free tools to get you started.

No need to learn spinning or any complicated software – it’s perfect for anyone new to SEO & link building.

The end result will be that you will have all of the backlinks your top 10 competitors do pointing to your 1 site.

How To Find Competitors Backlinks

  1. Collect a list of competitor URLs
  2. Use a free or paid backlink checker to find competitor backlinks
  3. Merge the data into a master list
  4. Analyse all of the links
  5. Replicate them to your own site
  6. Create a central source of backlink data to refer to in the future

This is the link building strategy I use on new sites before doing anything else and if that doesn’t get you first page rankings then you have the perfect natural foundation to leverage further.

Who knew that competitor backlink analysis was so powerful?

881 Responses

  1. jpnarayan

    The website ranks by creating high quality backlinks. You can help me a bit about it. This has become a lot of trouble for me a lot later.

    • Matthew Woodward
      May 31st, 2019 at 10:57 am

      Yep that’s right, high-quality backlinks are a very important ranking factor!

  2. RaulGanteng

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    • Matthew Woodward
      May 27th, 2019 at 6:07 am

      No problem!

  3. Assertive Media

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    • Matthew Woodward
      May 27th, 2019 at 6:12 am

      No problem – glad you are taking link building seriously :)

  4. Mitch

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      Thanks Mitch! Hopefully you’ll be heading to the blog on purpose from now on.

  5. Khadin

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    • Matthew Woodward
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      Welcome to the world of SEO, you’re in a good place to start!

  6. ayush

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    • Matthew Woodward
      February 23rd, 2019 at 3:11 am

      Cheers Ayush.

  7. Zulfiqar

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    • Matthew Woodward
      February 23rd, 2019 at 3:18 am

      No problem at all. Best of luck with your project!

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  9. Fábio

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    • Matthew Woodward
      January 7th, 2019 at 5:07 pm

      You’re welcome Fabio!

  10. leena

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    • Matthew Woodward
      January 7th, 2019 at 5:22 pm

      Thanks Leena :)

  11. Sarandeep kaur

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    • Matthew Woodward
      December 7th, 2018 at 8:54 am

      No problem, this is one of my favourite methods for backlinks :)

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    • Matthew Woodward
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      Let me know how you go

  15. Rupendra Kumar

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    • Matthew Woodward
      August 20th, 2018 at 4:25 pm

      It’s not a problem, thanks for visiting

  16. Steve

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    • Matthew Woodward
      August 9th, 2018 at 1:47 pm

      No worries Steve, you won’t regret it.

  17. Ajarn Peter

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    • Matthew Woodward
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    • Matthew Woodward
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    • Matthew Woodward
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      You’re welcome!

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    • Matthew Woodward
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      Thanks Danyal

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    • Matthew Woodward
      June 25th, 2018 at 12:12 pm

      No problem, if you are a beginner blogger then I have loads of articles that will help you out, just browse through my blog. Best of luck

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    • Matthew Woodward
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    • Matthew Woodward
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      Cheers :)


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      Hi there, I am glad to have been of help, now the hard work is on you :)

  26. Joel Huang

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    • Matthew Woodward
      April 23rd, 2018 at 11:18 am

      HI Joel, no worries, good feedback

  27. legend

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    • Matthew Woodward
      April 21st, 2018 at 11:30 am

      Will do, thanks for the comment

  28. Moiz

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    • Matthew Woodward
      April 14th, 2018 at 11:17 am

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  29. Kuldeep Singh

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    • Matthew Woodward
      April 11th, 2018 at 9:38 am


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    • Matthew Woodward
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  31. Hassan Elbiali

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    • Matthew Woodward
      April 2nd, 2018 at 8:32 am

      Hi Hassan, come back soon

  32. Masstech BD

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    • Matthew Woodward
      April 2nd, 2018 at 10:52 am

      You are welcome

  33. Jusper Csk

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    • Matthew Woodward
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    • Matthew Woodward
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      See you soon!

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    • Matthew Woodward
      April 2nd, 2018 at 2:01 pm

      You’re welcome Kamal

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    • Matthew Woodward
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      Glad to help

  38. ali

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    • Matthew Woodward
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      Thanks Ali

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    • Matthew Woodward
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      Cheers bro

  40. Francis

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    • Matthew Woodward
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      Good idea Francis

  41. scott

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    • Matthew Woodward
      April 3rd, 2018 at 12:39 pm

      No problem Scott

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      Yes I do not beat around the bush! Thanks for your comments

  43. آی سی هارد

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    • Matthew Woodward
      April 2nd, 2018 at 3:13 pm

      No worries

  44. Peter Jensen

    Will definitely be using this. Thank you Matthew!

    • Matthew Woodward
      April 3rd, 2018 at 12:52 pm

      No problem Peter

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    • Matthew Woodward
      April 3rd, 2018 at 7:59 am


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    • Matthew Woodward
      April 3rd, 2018 at 9:01 am

      Hope you used the information well, thanks

  47. sharifcom

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    • Matthew Woodward
      April 3rd, 2018 at 9:01 am

      No problem

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      I’m glad you think so

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    • Matthew Woodward
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  52. Media Pacu

    Thank you for the tutorial Matthew, By the way. Is this method safe for adsense?

    • Matthew Woodward
      August 1st, 2017 at 6:52 pm

      Yes I believe so

  53. jason

    Which tools best for blog commenting because 0f blog cmnt is till valuable for seo

    • Matthew Woodward
      August 1st, 2017 at 6:53 pm

      It depends, you can just use your browser

  54. 19kala

    Nice article. many many thanks for information

    • Matthew Woodward
      August 3rd, 2017 at 2:25 pm

      No problem!

  55. Aman Bisht

    Very nice article. Thanks for sharing this great strategy.

    • Matthew Woodward
      August 4th, 2017 at 1:02 pm

      No problem Aman!

  56. Manjum

    Nice list of free and paid tools to check backlinks of website and keep a spy on them that whether they are getting links from guest posting, paid links etc.

    • Matthew Woodward
      August 4th, 2017 at 1:04 pm

      No problem :)

  57. Maria Chowdhury

    Thank you for your helpful information. It’s a good way to keyword ranking system

    • Matthew Woodward
      July 17th, 2017 at 6:42 pm

      No problem!

  58. Charleen Medico

    Thanks for sharing the great article.

    • Matthew Woodward
      July 12th, 2017 at 1:31 pm

      No problem :)

  59. vineela

    I use very often this method.. but i use just bank link watch always but here u have provided lots of tools to which made my work easy .. thanks for the valuable post

    • Matthew Woodward
      July 11th, 2017 at 12:01 pm

      No problem Vineela!

  60. Oba

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    • Matthew Woodward
      July 11th, 2017 at 2:10 pm

      No problem Oba!

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    • Matthew Woodward
      July 12th, 2017 at 4:51 pm

      No problem!

  62. Signature Global

    good information about backlink analysis.

    • Matthew Woodward
      July 12th, 2017 at 4:55 pm

      No problem!

  63. Aman Potlia

    Thanks for this awesome post.It Help Me To Spy My competitor’s Backlinks And Use Them For Create backlinks For My Site.

    • Matthew Woodward
      July 13th, 2017 at 10:35 am

      No worrys Aman!

  64. swiftfoxx

    Thanks for this great tutorial…i’m starting right away and hoping to outrank my competitors.

    • Matthew Woodward
      July 14th, 2017 at 8:23 pm

      Good luck!

  65. Jay Woods

    I have a major problem with Google’s entire backlink methodology, which is this: it rewards the outreach skills of a webmaster, rather than the on-page content / user experience of the website. That said, I understand why they do it this way; they don’t yet possess the AI that could assess a website the way a human mind can, so they have to find some reliable – if still gameable – way to bridge that gap.

    Also, does anyone else agree with me that the backlink system is better suited for America where there is a more cooperative attitude in business anyway, compared to how we frosty, less altruistic, arguably more spiteful Brits operate? I know I am not alone in thinking that the UK is a backlinks-acquisition-hostile environment.

    • Matthew Woodward
      July 18th, 2017 at 5:35 pm

      There is more than one way to build links other than outreach!

  66. Nikita Sharma

    Nice post. It’s so interesting and much impressive.

    • Matthew Woodward
      July 18th, 2017 at 5:48 pm

      No problem Nikita


    what a great post!
    I loved the tactic. It’s time-consuming but totally worth it.

    • Matthew Woodward
      July 19th, 2017 at 1:15 pm

      No problem Erez

  68. Peter

    Thanks Matt, as you state ahrefs is the king of backlinks. I’ve been recently using it to sort through my competitors links and I seem to be finding alot of gems.

    I’ll check out the alternatives. You can’t beat having too many options :)

    • Matthew Woodward
      August 4th, 2017 at 2:12 pm

      That is true but Ahrefs is sufficient for most

  69. Stove Spares

    Thanks for the great information. Really useful.

    • Matthew Woodward
      April 17th, 2017 at 3:37 pm

      No problem!

  70. WooCoupons

    This is really a valuable post. While searching on internet backlink stealer, I found your blog post. I went down reading it and got my hands on lot of essential tools that can quickly help managing backlink campaigns.
    Thank you for sharing this post.

    • Matthew Woodward
      April 17th, 2017 at 3:38 pm

      No problem :)

  71. Adolf William

    Thanks for posting this article. As it helps me in placing my websites with high rank.

    • Matthew Woodward
      August 4th, 2017 at 2:23 pm

      No problem Adolf!

  72. optimizingwebsolutions

    Lately, but finally I reach to your post. And learn how to steal. Lol! You write things very clearly. Which is really understandable. We really appreciate your help to learn new things. Keep going! :)

    • Matthew Woodward
      April 14th, 2017 at 8:56 am

      No problem, glad you enjoyed it!

  73. Ramesh Kumar

    Hi Mathew Thanks for providing the informative post to create inbound links. I was literally looking that type of article to create backlink of my site. And now i will apply these techniques to get good results.

    • Matthew Woodward
      August 8th, 2017 at 1:20 pm

      No problem Ramesh

  74. hasan

    Hai Matthew, I’ve used two great tools that majestic and ahrefs pro. thats recommend for seo tools

    • Matthew Woodward
      March 7th, 2017 at 12:09 pm

      I prefer Ahrefs myself :)

  75. Femi Louis Ogumah

    Hi Mathew,

    Thank you for this wonderful information, knowledge and ideas given freely.

    But my question is, for a blogger that is just trying to get on his feet and does not have the capacity to afford the monthly subscription for Ahrefs what will be your best advise in getting quality backlinks and been able to rank his content on Google first page?

    Looking forward to your advise.


    • Matthew Woodward
      January 31st, 2017 at 9:33 am

      You could start out with some simple guest posts on relevant blogs

  76. dovidae Conan

    Hello Matt,

    thank you for your great article, helps a lot.

    I have a technical question – I have found a competitor’s website, have analysed it using Ahrefs and found lots of domains where I can put links to my website; these all are high ranked pages, no spammy ones. The question is – how many backlinks per day is it safe to gain? I am doing it all manually.

    • Matthew Woodward
      January 23rd, 2017 at 3:54 pm

      I wouldn’t worry about a daily amount, just get as many high quality ones as you can

  77. Mehdi

    A very well organized and in-depth article. Thanks Matthew.

    • Matthew Woodward
      January 20th, 2017 at 8:21 am

      No problem Mehdi!

  78. Responsive Muse

    What a nice & interesting article, thanks a lot for sharing it.

    We will consider ahrefs subscription to improve our website SEO. We are also checking excel SEO tools and they look great.

    • Matthew Woodward
      January 20th, 2017 at 8:41 am

      No problem :)

  79. Ethan W

    Hi Matthew,

    Thank you for the great post. It’s very helpful.
    What if many of the top 10 organic results for your keyword search link directly to your competitors sites?
    I doubt I can get them to list us.

    • Matthew Woodward
      December 13th, 2016 at 9:29 am

      That means its probably pretty easy to get them to link to you

  80. 11.29.2016

    I personally prefer Ahref tool because it show each and everything of competitor website. Thanks for the tutorial because I got more tools for testing.

    • Matthew Woodward
      November 29th, 2016 at 9:24 am

      No problem Arvind :)

  81. testspot

    Great article Matthew. Your article inspired me a new one is learning about SEO.

    • Matthew Woodward
      November 28th, 2016 at 11:00 am

      No problem :)

  82. Bhajan

    Great article matt, It helps me a lot to get back linking sites of my niche. These are very useful tools for blogger.

    • Matthew Woodward
      November 24th, 2016 at 2:43 pm

      Glad to be of service :)

  83. Ronnie

    Awesome post, Must be very useful for my blog.

    • Matthew Woodward
      November 21st, 2016 at 8:44 pm

      I hope it is!

  84. hamid-basamt

    very helpful thanks Matthew Woodward

    • Matthew Woodward
      November 8th, 2016 at 10:14 am

      No problem Hamid!

  85. Debbie

    Great read Matthew. Outstanding resource for small business owners – just straight to the point and actionable. Sick of reading about getting links organically – being a 1 man service business with content that would bore you to death makes it near impossible to create content of interest for people to then link too.

    My site which is a few years old, has a few links but not many of value. Currently ranking on page 1 but looking at my main competitors I’m still trailing behind with regards links – after doing my research with ahrefs.

    My site is better from a content and technical point of view – imho. I’m hoping by building some links I will be able to challenge the top 5. So to my question…

    I have a nice list of links I can acquire but given that currently I have amassed no more than 2 links in each of the last few years how should I approach the building process? Should I look at doing 2-3 a day or monthly or does it really matter? It’s a local service company I run if that makes any difference.

    Thanks for the invaluable information in what is a very secretive sector, mostly surrounded with fear of getting you site penalized.

    • Matthew Woodward
      December 31st, 2016 at 2:34 pm

      Don’t worry about how many you can do, just do everything you can to acquire as many as possible.

  86. Shaun

    Interesting… Ive always been a content kind of guy myself and totally rubbish at link building apart from doing a few social signals for each post (pinterest, twitter, facebook etc) – time to start driving a few links I think

    • Matthew Woodward
      October 26th, 2016 at 2:52 pm

      You’ll see a huge difference when you do!

  87. Kings

    Thanks for this post….Good reads

    • Matthew Woodward
      October 26th, 2016 at 2:53 pm

      No problem!

  88. Kieran Pitt

    Most the backlinks are giving me nofollow links does this help?

    • Matthew Woodward
      October 17th, 2016 at 10:57 am

      Are your competitors backlinks form the same sources also nofollow?

      • Kieran Pitt
        October 17th, 2016 at 11:22 am

        I found the competitors back links as no follow but when I check on the back link checker mine says I have no back links does this take a while to update?

        • Matthew Woodward
          October 18th, 2016 at 9:34 am

          Yes backlink checkers will take some time to update their databases

  89. Jeroen

    Great post, Matthew. Will definitely try this out! By the way, how come you get such a huge amount of comments on every blog post? It’s insane lol

    • Matthew Woodward
      October 17th, 2016 at 10:59 am

      I guess because the content is helpful and I take the time to reply to people

  90. Anthony Roberts


    • Matthew Woodward
      October 7th, 2016 at 10:11 am

      Haha thanks!

  91. Gunluk Fal

    Thank you Matthew, It’s a good idea to research backlink system

    • Matthew Woodward
      September 28th, 2016 at 12:02 pm

      It is indeed, you can learn a lot :)

  92. Praveen

    Thanks Matthew.
    This article should be read by all bloggers to stay updated. The ranking algorithms are changing frequently and one must be uptodate to survive the Internet world.

    • Matthew Woodward
      September 26th, 2016 at 11:41 am

      No problem Praveen!

  93. hasan khan

    its really awesome ..fantastic

    • Matthew Woodward
      September 26th, 2016 at 11:43 am

      No problem Hasan!

  94. sally

    I use Traffic travis but some of the software you have mentioned dont cover Australia very well or at all eg Magestic. What do you recommend out of all those you have choose above as the best SEO competitor backlinks

  95. Frank

    Thanks for sharing. I dont comment any website. It’s only logical that this way works (for years). But know that its really time consuming compared to basic methodes, like talking about your website to real people, sharing real paper flyers. You have to go all in! If you go for it, know you will have better rankings and more money, but less time to spend your life with friends and family. If you have nothing but all the time in the world, perhaps it’s worth it. If you go for it, you will have (for years) little time to spend your money and enjoy your life. I just had enough time to write this! We’ll i guess it makes sense so just go on now. Good luck and God bless you!

  96. ameeta

    Thanks Matthew .
    Tthanks for sharing this post…so nice that you show different methods and tricks . I learned a lot from this post its really helpful to all. keep sharing …

    • Matthew Woodward
      September 9th, 2016 at 12:07 pm

      No problem Ameeta!

  97. joao alberto leite junior

    Excellent your article. I always had doubts between Majestic and the Ahrefs
    I think I’ll invest my long using Ahrefs, thanks for the techniques.

    • Matthew Woodward
      September 9th, 2016 at 12:22 pm

      Yeah Ahrefs is much better!

  98. طراحی وب سایت

    thank you so much for this site

    • Matthew Woodward
      September 5th, 2016 at 8:50 am

      No worrys :)

  99. Charles And Keith

    A few tips & tricks I knew and some that I will be trying out and sharing with clients. Thanks!

    • Matthew Woodward
      September 5th, 2016 at 8:50 am

      No problem!

  100. Po Ku

    Hi Mathew,
    I used your method and found the backlinks and referring domains of my competitors who got 1st to 4th first page google ranking. I am on the bottom of the second page. The keyword was ‘Custom Home Builders’ which was quite a competitive keyword. I got the free Ahrefs trial and when I looked up one particular top competitor (, I found only 12 backlinks and 6 referring domains. Of the 12 backlinks, half of them were from its own website. The rest were from local business listings. In this billion dollar industry, how on earth did they get top ranking? Are backlinks that unimportant to Google?

    • Matthew Woodward
      September 5th, 2016 at 8:55 am

      It’s possible they are using private blog networks that are hidden from crawlers

      • Po Ku
        September 5th, 2016 at 10:39 am

        But they have been at the #1 rank for at least two years. I thought Google disallowed PBN since 2014. However, I noticed the top four ranked sites under this particular Keyword are all heavy AdWords buyers, spending at least $2500 a month. Is there something fishy going on that we don’t know about?

        • Matthew Woodward
          September 9th, 2016 at 12:23 pm

          PBN’s are the strongest, most powerful type of link that you can build and Adwords budget does not correlate to rankings.

      • Po Ku
        September 5th, 2016 at 10:38 pm

        Using Moz Pro I checked the Linking Domains of my competitor and found the top listing is with 512479 linking root domains. Then
        I checked the Inbound Links and found he has a one page (400 words) blog created with Weebly using an url that ends with Can that single blog link to 512479 root domains? The blog is really poorly written, And his site got to no.1 Google ranking because of that one Weebly blog.

        • calvin bridges
          September 21st, 2016 at 4:45 am

          I host at one time on and for some reason google ad-sense paid me at an average $3.00 a click and I was ranking #1 position on google first page, where as suppose if getting $0.03 a click at a website hosting with lowest rankin, its not just checking back-links. its getting with a high ranking hosting network, like word press on google will rank higher than word-press alone, or if you integrate word-press in to a low ranking hosting company. and the good news I wasn’t building back-links yet, I was doing natural organic social sharing, start with that first will automatic rank you high. while people are paying for cheap hosting they fail to realize high rank hosting may cost as little as $25.00 per month website with a c panel that gives you access to the root directory, this is the first primary way to assure you have authority website and solid back links. many cheap hosting will not give you access to your root directory, they have there own onsite site builder which is OK if you like to push a sale or drive organic traffic or social traffic or referral traffic. but not good for authority because he who has control over your root directory will get the ranking position. so in reality you just modeling after someone own root authority directory website. it sort of like taping a thread to a car running 35 mph to your park car. over all guys these top rankers pay for the root directory rank coding position, which you have to insert the hosting company codes into your root directory, since I build a new website I will test this theroy here on good luck

  101. svreddy

    Thank you Matthew by sharing good information to all SEO Lovers. We are expecting more tips from you.

    • Matthew Woodward
      August 26th, 2016 at 10:58 am

      No problem Svreddy :)

  102. consulenza d'immagine Milano

    I daily spend more and more time on competitors’ site instead of on the sites I’m working on to rank! ;)
    It’s my favorite tecqnique too!
    Good tips and advices!

    • Matthew Woodward
      August 8th, 2016 at 12:46 pm

      The power of observation is the greatest super power :)

  103. Tips and Tricks

    Nice Tips and Tricks provided..
    Thumbs up bro.. No one do that now days, whatever you have done for newbies like us.

    This Will surely help in many ways. Link building , Backlinks analysis, Backlink tracking etc.. everything is great..

    • Matthew Woodward
      July 29th, 2016 at 8:40 am

      Thanks for your kind words, glad to be of service!

  104. permata teknik

    thank you very much for tutorial backlink competitor analysis. we’ve learn and hard work to this.

    • Matthew Woodward
      July 25th, 2016 at 12:07 pm

      No problem :)

  105. Aabha Tiwari

    Thanks for sharing the nice update and advice …!!

    • Matthew Woodward
      July 11th, 2016 at 10:10 am

      Happy to help :)

  106. Mohit

    This is the good information about back link analysis.This is the great process about increases the back link ranking..
    This is great information.

    • Matthew Woodward
      July 6th, 2016 at 5:09 pm

      Glad to be of service Mohit!

  107. Carl Heyns

    Thanks for another great article Matthew. I was doing most of this already, but definitely picked up some good tips. Cheers !

    • Matthew Woodward
      July 6th, 2016 at 5:09 pm

      No problem Carl!

  108. Rahul saini

    Thank you so much for the tips! Those tricks are very handy and I will implement it soon and lets see how it goes.

    • Matthew Woodward
      July 6th, 2016 at 5:09 pm

      Please come back and let us know how you get on!

  109. suraj singh

    We do not need tiers 2 & 3 as we are not juicing them up we are simply replicating them direct to our money site?

    • Matthew Woodward
      July 6th, 2016 at 5:10 pm

      That is correct

  110. Elise Forsyth Mort

    First of all thank you for sharing in detail.
    However, some of the online tools you suggest has problems and they don’t match the results when you compare them.
    I give you sample: When I use Ahrefs, I get great result.
    Than when I jump on to Majestic..all kind of problems shows up.
    Like: crawl error-Title tag is missing.
    Also there is another tool you have not mention “Traffic Travis” there is pro and free version to start with.
    I will add this article to my SEO Book collection. because it is a treasure.
    Thanks again for the insight.

  111. learningland

    this article is amazing. I have started a website so this information is very important for me.. thank you so much sujoy for sharing…

    • Matthew Woodward
      May 15th, 2016 at 5:24 pm

      No problem, I hope it helps you!

  112. Saqib Imran

    This is way too good article. If you can add more to this or create a new post on how to steal backlinks of a inner page of competitor website that would be great.

    • Matthew Woodward
      May 15th, 2016 at 5:28 pm

      Just do the same thing but targeting the inner page

      • Saqib Imran
        May 16th, 2016 at 2:06 pm

        None of the site’s allow submitting inner page URL. Do you mean export results using TLD and then from excel sheet filter required results?

        • Matthew Woodward
          May 16th, 2016 at 8:31 pm

          Take the inner URL of your competitor, plug it into a backlink checker and then replicate those backlinks?

  113. Dion Oasis

    Thank you so much for the tips! Those tricks are very handy and I will implement it soon and lets see how it goes. Great share, Matthew!

    • Matthew Woodward
      May 11th, 2016 at 7:58 pm

      No problem Dion, glad to be of service :)

  114. Ian

    Fantastic post.

    Using Spyglass to get the backlinks then RC to replicate them in GSA.

    We are going to replicate these links direct to our money site. We are not going to use any form of web 2.0 buffer. Correct?

    Replicate them at a rate of 50 per day?

    We do not need tiers 2 & 3 as we are not juicing them up we are simply replicating them direct to our money site?

    Am I anywhere close?

    • Matthew Woodward
      May 7th, 2016 at 1:40 pm

      Yes that is correct, just replicate them 1:1 and don’t worry about anything else

  115. Mohammed Yusuf

    Hi Matthew,
    Gr8 article. Quick question :
    I am in the IT Support Services industry and looked at the backlinks of my top 3 competitors who rank high on page 1 for keywords like ‘IT Support City-Name’.

    Their backlinks seem to be coming from extremely irrelevant and even spammy websites (gambling, weight loss, comment spam etc).

    Would you recommend me replicating such links for my website as well? They are technically ranking with these irrelevant backlinks, but i’m sure i read somewhere that backlinks need to be from similar industry sources.

    Plz advise & again, thanks for the gr8 content.

    • Matthew Woodward
      May 7th, 2016 at 1:41 pm

      I would first replicate the relevant and the quality ones, then sit back and measure the impact before going after the irrelevant ones.

  116. Gary Hall

    A really interesting article packed full of resources. Thanks.

    • Matthew Woodward
      May 3rd, 2016 at 11:46 am

      No problem Gary!

  117. Ranganath Bike

    Great insights. Thank you. I have been using Ahref which is great for stealing competitor’s links. I will certainly follow other which you have mentioned.

    • Matthew Woodward
      April 11th, 2016 at 1:13 pm

      Mwahahahah it sure is!

  118. Vikas Singh Gusain

    Hi Matthew Woodward,
    I follow your blog, really this is very cool information’s, now I get competitors external links via your blogs information. Thank for sharing this kind information, if you have another blog regarding marketing so please update.

  119. Gems

    They are all tools free or paid?

    • Matthew Woodward
      March 31st, 2016 at 11:57 am

      There is a mix of them

  120. Huse iPhone 6

    Wow this is one of the best articole about backlinks competitor analysis… I learn a lot and i will apply all I learner here. Thanks!!

    • Matthew Woodward
      March 22nd, 2016 at 10:35 am

      No problem :)

  121. Mesin Fotocopy

    The techniques are simple but very useful.

    • Matthew Woodward
      March 14th, 2016 at 2:56 pm

      Hope they help you out!

  122. Nick

    Hi Matt, is there a tool or a way to check quickly T2 backlinks of competitors?
    Those would be backlinks that point to backlinks that point to money site. This can give way bigger picture and reveal tiered strategy of a competitor.

    • Matthew Woodward
      March 11th, 2016 at 12:05 pm

      Unfortunately not =/

  123. Rob Noble

    The flaw in all this is if your competitors are website designers but the top 10 results for keyword phrase “website design +location” happen to have virtually all of their back links coming from site wide footer links in their client’s websites. It doesn’t give you anything to go on because you can’t mimic (mimic is a far more appropriate term than stealing because you can’t steal search engine ranking of another site) what they have done unless you build loads of client websites using wordpress.

    And, before anyone starts screaming ‘Penguin’, before reading this article I spent months looking into what my competitors do and trying to replicate their strategy in exactly the same way as described here but couldn’t because of links from client websites. Nothing you can do about supposedly ‘stealing’ those!

    I analysed the back link profiles for the other 9 websites listed on page 1 and all of them seem to be totally unaffected by Penguin. No diversity in the anchor text distribution for that all important ‘natural look’ that everyone goes on about and more site wide footer links than you can poke a stick at.

    Makes you wonder what exactly Penguin does do and what sites it does it to!!!

    • Matthew Woodward
      March 8th, 2016 at 12:35 pm

      Are the links dofollow or nofollow?

      • Rob
        March 8th, 2016 at 5:27 pm

        That’s irrelevant. What’s relevant is one website has over 4000 back links using only 2 variations of anchor text. “web design X” and “website design X” (X being the location) and nearly every single one is from a footer link.

        The website is placed in position 1, page 1 of search results for both phrases. The real kicker here is, I’m trying to rank higher in location Y but, because there are so many instances of “web design” and “website design” linking to their site that 1, yes, just 1 instance of the word for location Y in their home page also places them in position 5 on page 1 for location Y as well. Not one of their back links text is “web design Y” or “website design Y” and yet they appear higher than me who has many text links that include Y.

        It has to be the numbers. An algorithm is a numeric based calculation and google’s mystical algorithm is no different. I used to be a technical assistant to a life insurance actuary that wrote the algorithms which provided estimated maturity values for polices at investment growth rates of 5%, 10% & 15% and they don’t use alpha data to provide a result. It’s numeric. An algorithm is a very complicated, mathematical equation that processes numeric information to reach a result, not alpha.

        After seeing the back links of my competitors I instantly questioned how they survived penguin and, knowing the logic of how algorithms work and the fact they use numeric data to produce a result, it has to be the numbers. When someone types “website design X” in to a search engine the algorithm has to produce a definitive list of results and those results have to be based on a number. The feeds which provide the information in order to produce that number might have been gathered by crawlers and bots which read alpha data but, whatever cached data is drawn from when displaying a list of results, the site which appears at number 1 has to have the most number of instances of the keywords stored in the cache.

        Let’s say there are 10,000,000 instances of the phrase “website design X” in the cache. If there’s a website with 5,000,000 of them linking to it, it’s going to be on the top spot. If that site only has instances of “website design X” linking to it, it also makes it the most relevant. Therefore:

        4000 instances of “website design X” + “web design X” = 1 i.e. position 1 for location X


        4000 instances of “website design” + “web design” + 1 instance of Y = 5 i.e. position 5 for location Y

        Based on the back link data I gathered using SEO Spyglass, SEMRush, Aherfs, Majestic SEO and Backlinkwatch of the other 9 websites appearing on page 1 for search phrase “website design Y”, I conclude they occupy those positions due to the very high number of links containing very limited but very relevant text. if it mattered where the links came from or whether they are dofollow or nofollow, which seems to be of little consequence, they would have lost their rank and been relegated to lower pages by now.

        Not only that, I put my conclusion to the test about a month ago and started changing the footer links in my client’s websites so they are all “website design Y” and not a jumbled bunch of permutations to try and look natural and my site moved up from position 8 to 6. If that isn’t due to the higher number of specific, relevant links to my site then I’d like to know what did cause the increased SERP.

        • Matthew Woodward
          March 11th, 2016 at 12:18 pm

          Hey Rob,

          You came to my site to ask my expert opinion on an SEO question you had.

          For me to answer you comprehensively, I asked you a question – which you didn’t answer and instead branded as ‘irrelevant’.

          When you ask someones expert opinion and they have a very specific question – it’s probably not irrelevant in the experts eyes that you are asking for help.

          With that said, I can’t help you any further as you already have all of the answers apparently.


  124. Davide Volpato

    Hey, thank you for this tutorial! Well done!

    • Matthew Woodward
      March 5th, 2016 at 1:08 pm

      Thanks Davide :)

  125. Toby

    Hi Matthew thankyou so much for this article. We are in the process of redesigning our computer repairs website and getting more and more local content, blog articles services pages written etc to keep the organic seo side happy. We currently sit on the top of page two for our particular keyword computer repairs brisbane. We are really keen to get some link building going as we have never really done this and managed to get some good business through targeted suburb pages.

    Link building is the next step for us, it seems that having great content alone cannot win the battle. This was a great article and glad to see it is active and alive after a few years. Cheers

  126. Rosy Anwood

    This is just an terrific article about how to Legally Steal Your Competitors Search Engine Rankings. Even I am doing from past 6-8 months. In starting even I faced difficulty in ranking my site. This is I feel something best thing to just check the competitor list. And I feel Ahrefs and SEMrush are the best tools in providing the required information.

    • Matthew Woodward
      March 1st, 2016 at 3:11 pm

      Please come back and let us know how you get on Rosy!

  127. Oge

    New to SEO like saga vyas but this has really help.
    More strength…
    Waiting for more from you.

    • Matthew Woodward
      March 1st, 2016 at 3:24 pm

      No problem Oge, keep on growing :)

  128. Ewen Cameron

    Quite funny really, I followed a competitor’s link and found this page.

    • Matthew Woodward
      February 12th, 2016 at 2:58 pm

      Hahah inception :P

  129. Sagar Vyas

    Hello sir,
    I am quite new to SEO, and came to know about competitor analysis. I Googled it and I found your post. It was a worth reading post and as for the free tools, I found Small SEO Tools more efficient.
    But One question…how can I subscribe to your newsletters??

    • Matthew Woodward
      February 8th, 2016 at 9:52 am

      I’m glad it helped you out :) You can do that in the sidebar

  130. Pasan

    I read all the articles and they are really impressive. I’m new to blogging, but these articles really help me a lot. Thank you Matthew

    • Matthew Woodward
      February 8th, 2016 at 10:35 am

      No problem Pasan!

  131. Raghav

    Hi Matthew!
    This is an awesome strategy.
    I have finalised on main keyword for my site and top 20-30 search results are filled with e-commerce sites. And the ranking inner pages of these sites do not have even a single back-link !
    So, will it be easy to rank with fresh new domain ?
    Since my competitor do not have any back-links and its scarce to find blogs in this category
    And yeah, KC according to Long tail pro is 16

    Waiting for your answer :)

    • Matthew Woodward
      February 1st, 2016 at 7:01 pm

      Yes you could go for that, but there is more to niche research than just finding a keyword that is easy to rank for. You don’t want to set your ceiling too low :)

  132. Asher Kabir

    Hi Matthew
    I really appreciate your efforts, as I’ve been looking for this guidance for months and I asked a lot of smart guys to help me but they didn’t bother to answer. Anyway, I got a huge list of my competitor’s backlinks, clicking and opening them, when I try to create backlink for my own page, I don’t see any option at these links. 10-15 backlinks (page) that I visited had no option to create any sort of backlinks.
    Do you know what to do in this case?

    • Matthew Woodward
      February 1st, 2016 at 7:07 pm

      Yes just review it yourself and make a decision on what to do, maybe its a web 2 so you can create a web 2. Maybe its from a feature/editorial so you can contact the site owner and do your own deal. Maybe its just a link from a private blog network so you can build your own network etc etc

  133. Greg Coltman Essex Wedding photographer

    This is superb. I have been looking at a strategy for building backlinks and didn’t know where to start really, but this has spelled it out nicely.

    Matthew, do you do this as a service. ie can I hire you? I love doing this stuff myself but time is scarce at the moment so im looking to outsource some of my admin / seo etc

    If so can you send me a mail with rates etc

    Will be bookmarking your blog for future ref.

    • Matthew Woodward
      January 27th, 2016 at 11:54 am

      Hey Greg,

      Sorry this isn’t something I would do but you can find someone to complete this kind of work easily on a site like elance etc

  134. web Solution pk

    Thats a great steal for my blog.

    • Matthew Woodward
      January 25th, 2016 at 9:56 am

      Yoink :P

  135. Idemikanet

    Awesome tutorial, despite of its useful information I really enjoy reading, Thank you, I just started making a website. :)

    • Matthew Woodward
      January 20th, 2016 at 10:16 am

      No problem glad to be of service :)

  136. Abdul khader

    Thanks For sharing your information sir,this is very informative and helpful.
    surely will try it soon.
    Thank you

    • Matthew Woodward
      January 19th, 2016 at 3:42 pm

      No problem Abdul :)

  137. lit smile

    Hi Matt. Thank you for a very useful information you’ve shown to us. I very appreciate your work ^^ But i have a question that is this strategy still useful today? Hope you will reply me ^^ Thank you and keep going bro :p

    • Matthew Woodward
      January 12th, 2016 at 11:07 am

      Yes, think about what you are actually doing with this strategy and you will understand that it is timeless.

  138. Joredz

    Thank you, I just started making a website about programming, I will try to use it on my website. I hope I will get many backlinks with this.

    • Matthew Woodward
      January 12th, 2016 at 11:11 am

      No problem, I hope it goes well :)

  139. Brett

    Hi Matt,

    Have been trying to implement this recently. Would you suggest that when posting links in forums/guestblogs/comments etc that we link to our home page, or category/product pages instead. It’s an e-commerce site.

    Can you also shed some light on why some sites sites seem to rank well, when they don’t have many backlinks. I have thoroughly analysed their site speed, structure, content, keywords etc and nothing out of the odinary comes up. Is there any ways to check if they use PBN’s or other grey/black hat techniques? I have seen this question asked before, but hasn’t been a clear response really.

    Would really appreciate your expertise on this.

    • Matthew Woodward
      January 12th, 2016 at 11:31 am

      Link to wherever you want to link to based on your current SEO goals.

      Which sites in which niche?

      • Brett
        January 19th, 2016 at 4:30 am

        Ideally I would like to generate lots of backlinks to various pages on the site, but about two thirds of competitors best links are unobtainable, due to – sponsored links, paid site, interview with CEO etc. So of the third I am able to capitalise on, I was checking to see if it’s best to boost the DA of the home page, because if i send a sporadic selection of links to product and/or category pages it may dilute the link juice?

        The nice is flooring, we sell and deliver flooring. The other company I looked at has the same DA as us,, but a lot of their keywords are outperforming ours. Out site is as good as if not better UX wise, it is faster via page speed and y slow, all pages are indexed in google, and overall we have much more links and of general better quality than them. It is a big mystery on how they are doing super well? The website isn’t exactly old either. This is where I need yours or others (if they are reading) expert advice??

        • Matthew Woodward
          January 19th, 2016 at 3:41 pm

          Ok well I would focus at a domain level and top category level (assuming you have taken care of internal linking and content to upport that) which then drives authority into the other pages/product pages.

          How does your levels of content compare to your competitor?

  140. Al

    Thanks for this great post, I’m going to implement it over this weekend to bump up the backlinks to my website.

    Any pro tips from people who have used this technique recently?

    Thanks and have a nice day

    • Matthew Woodward
      January 6th, 2016 at 10:43 am

      I use it on every new site I launch, and there isn’t really any secrets to it.


    Thank you Matthew this is one of the best articles i have seen on link building,
    i have taught of something like this previously but your article shed more light.i hope to see result in no time

    • Matthew Woodward
      December 22nd, 2015 at 6:38 pm

      No problem :)

  142. sam

    Great article, I am just beginning the process. I am just wondering how many links I can add each day without alerting google? (or would they even care as the links arent from PBN’s), also apologies if you’ve already answered this i’ve flicked through the comments and couldn’t find an answer.

    • Matthew Woodward
      December 17th, 2015 at 2:58 pm

      How many per day isn’t important but set a weekly or monthly target and then make sure you meet that target consistently

  143. Hardeep Sethi

    I just tweaked the strategy and this is what I do and it’s paying off for my clients. I respect Matt and his writeup gave me initially the right frame of mind to try this. After lot of playing with backlink strategies I came up with below strategy.

    First identify below.
    x3 Low Competition Keywords
    x2 Low/Medium Competition Keywords
    x2 Main keywords

    Search google for keywords and identify TOP 5 websites ranking for keywords.

    – Use Spyglass and ahrefs to extract backlinks for top 5 websites for all keywords I am going to target
    – Use GSA platform to identify the platforms of backlinks
    – Based on Platform Identification use the GSA search engine ranker to run campaign for imported backlinks of TOP ranking sites for keywords
    – The key to success using GSA SER is that you should use (Private proxies + DeathbyCaptcha + GSA captcha breaker + Unique content (wherever required) + 20 emails (depending upon number of backlinks) or use your domain email address(which is best option)
    – After backlinks are complete sit back and use indexing service to index the backlinks – I also use GSA indexer to some extent but I prefer paid one.
    – That’s it. I am missing small things but I have mentioned almost everything.

    Matt do you want to add anything to it!!

    • Matthew Woodward
      December 8th, 2015 at 2:15 pm

      Great process that is easy for anyone to implement :)

    • Ian
      May 6th, 2016 at 8:57 pm

      Hardeep how are you setting up GSA?

      Are using one tier and sending the backlinks direct to your money site?

      I am fully set up on GSA I am just not sure of the best way to set up this specific task of replicating the backlinks.

  144. Damien

    This is a great guide. IS there a way of getting it in a printable PDF?

    • Matthew Woodward
      December 2nd, 2015 at 4:28 pm

      Not at the moment sorry

  145. Dipankar Barua

    just again wonder…what a neat & clean concept for building backlinks. Keep following your blog to steal your knowledge, off course Legally!
    Indeed, Great post.

    • Matthew Woodward
      November 9th, 2015 at 11:35 am

      Mwahahahahaha haha =D

  146. jr

    Thanks for the free tools will definitely let you know how it goes.

    • Matthew Woodward
      November 9th, 2015 at 11:38 am

      No problem :)

  147. Harrison

    This backlinks tutorial is all I need. Killer content alone just doesn’t work. I’ve always wondered why those ‘small’ websites rank on first page with nothing special.

    Downloading SEOSpyGlass as we speak..

    • Matthew Woodward
      November 1st, 2015 at 1:48 pm

      No problem Harrison

      • Harrison
        November 2nd, 2015 at 6:52 am

        Quick update: I found the competitor I’m after has a private blog network. I thought Google was penalizing PBNs?

  148. nollywood

    Hi Matthew, most of the link checker sites are asking for payments. Arrrggh.

    • Matthew Woodward
      November 1st, 2015 at 1:48 pm

      Fancy having to invest in your business, crazy!

  149. rotaradar

    Can you please advise how important the url/ meta description length is? We have around 2000landing pages. 800 of them has +75characters on the url. 1100 of them has more than 150 characters on meta description. These pages were indexed by google 9 months ago. Do you think it is wiser to change the urls from the beginning and wait them to be indexed again or leave it as it is? We really can’t decide.

    Thanks in advance

    • Matthew Woodward
      November 9th, 2015 at 11:42 am

      Just make sure they all have a unique title and meta description

  150. uçak bileti

    Great article! I am currenly using free version of Ahrefs but it was showing up to 10 urls. I checked majestic after reading your article and the free version seems much better than Ahrefs!

    • Matthew Woodward
      October 29th, 2015 at 7:09 pm

      Yes for checking your own site Majestic gives you a bit more

  151. Mario

    I just used some of these backlink checkers website,some of them I did not heard it,thanks for all this info .I just started to use them.

    • Matthew Woodward
      October 29th, 2015 at 7:10 pm

      No problem Mario!

  152. Glen

    Nice layout here for the newbs like me. I was doing a little keyword research today for some niche ideas and saw that some people were ranking in the top 3 results with only 3 backlinks. How is that possible?

    Last night I was all set to buy GSA and a keyword tool, but then I saw that and it made me wonder if backlinks are really that important anymore.

    • Matthew Woodward
      October 26th, 2015 at 8:12 am

      Are those inner pages on authoritative domains?

  153. خدمات شبکه

    thank you

    • Matthew Woodward
      October 19th, 2015 at 9:56 am

      No problemo :)

  154. Brett

    Hi Matthew, we meet again.

    I have an extensive list of 2 of our main competitors backlinks. Over 800 in total. Using the SourceTrustFlow/SourceCitationFlow = Trust Ratio or is it better to reference the DomainTrustFlow/DomainCitationFlow = Trust Ratio.

    Upon research I have discovered that ratios above 1 are non spam.

    A lot ofthe ratios which are above 1 do have lower source trust and citation flows – such as 8/7, it has a ratio above one but should I try and replicate as the absolute numbers are so low?

    • Matthew Woodward
      October 19th, 2015 at 10:29 am

      I would replicate anything that is up to 2

  155. خرید vpn

    very very good

    • Matthew Woodward
      October 10th, 2015 at 3:30 pm

      No problem :)

  156. Karan Sharma

    Is this strategy still working? How much ranking boost can it offer? And is it long term and white hat?

    • Matthew Woodward
      October 9th, 2015 at 2:58 pm

      Yes this strategy will never die

  157. and van man

    Will there not come a point when everyone is copying their competitors backlinks, surely its more ethical and organic to acquire ones own and grow your site with great content that people want to share

    • Matthew Woodward
      September 28th, 2015 at 11:24 am

      Yes that would work as well. Takes a bunch more time and money but it would work!

  158. Tiska Bedcover

    Nice information about dofollow i have learn now more

    • Matthew Woodward
      September 25th, 2015 at 11:52 am

      No problem Tiska :)

  159. Anmol Hashmi

    this was quite nice information…thanks admin for this amazing article

    • Matthew Woodward
      September 23rd, 2015 at 11:09 am

      No problemo :)

  160. jasa pembuatan website

    thanks info, i will do it

    • Matthew Woodward
      September 23rd, 2015 at 11:12 am

      Good luck =D

  161. InScioltezza

    Hi Matthew i’m using your techniques and i think that they are very useful! :-)
    In less of 6 months i have earned the 1 st page on Google with more keywords (long tail techniques)
    Thank u so much. :-)

    • Matthew Woodward
      September 20th, 2015 at 4:06 pm

      That is awesome to hear, congratulations :)

  162. Rina

    I just found a content about steal your competitor back link. 5 reasons why copying links is bad for given below
    Now what to do? is it right?

    • Matthew Woodward
      September 7th, 2015 at 12:34 pm

      I guess you should do your own experimentation ;)

  163. Bathroom Vanities

    Yes by using related terms on site and then the exact term/related terms in anchors off site

  164. surfman1977

    ive asked this in the forums but hoping for a quick response or different info here.

    If i want to rank my site for a local competitors company or product name, without having his name or product name on my site, would a link building campaign be the best bet?

    lets say we both make widgets, but my widget is relatively unknown and his widget is called “super widget” – could I rank my site for that term without having the keyword “super widget” appear anywhere on my site?

    • Matthew Woodward
      August 26th, 2015 at 10:49 am

      Yes by using related terms on site and then the exact term/related terms in anchors off site

  165. Suraj

    Hello sir, thanks for sharing the great article.

    • Matthew Woodward
      August 18th, 2015 at 1:50 pm

      Thanks for reading :)

  166. Eric Frierdich

    I don’t worry about back links, or my web site for that matter. I use google + pages. with multiple locations, for the city’s i want to rank. And I’m number one in all 8 city’s. it might be black hat seo but who cares, It works.

    • Matthew Woodward
      August 18th, 2015 at 2:27 pm

      MWahahahahaha :P

  167. Deivide

    Excellent your article. I always had doubts between Majestic and the Ahrefs
    I think I’ll invest my long using Ahrefs, thanks for the techniques.

    • Matthew Woodward
      August 17th, 2015 at 9:51 am

      No problem Deivide :)

  168. rahul

    Out of Inspyder Backlink Monitor and Rankchecker which one is the best software.

    • Matthew Woodward
      August 14th, 2015 at 8:38 am

      They do very different things

  169. Krish

    Great article about backlin finder…thanks a lot to admin

    • Matthew Woodward
      August 12th, 2015 at 12:35 pm

      No problem Krish :)

  170. Amir

    I am getting lot of information from your blogs. These are very nice. Keep inform me about your new blogs..

    • Matthew Woodward
      August 7th, 2015 at 7:22 am

      Thanks Amir :)

  171. Ged Ward

    Wow such good information and lots to get stuck into. Thanks for sharing your hard work. :) Ged Ward

    • Matthew Woodward
      August 5th, 2015 at 10:23 am

      No problem :)

  172. Kate Sworn

    Competitor Analysis is one of the important techniques if you are focusing on SEO services. Mostly people are not aware about this technique, but it is very important for analyze your competitors.

    • Matthew Woodward
      August 7th, 2015 at 7:23 am

      I think anyone that can actually ranks site knows about competitor analysis

  173. P Shah

    Many thanks for the useful tips!

    • Matthew Woodward
      July 24th, 2015 at 12:00 pm

      No problemo :)

  174. burung kenari

    Must be try, nice article

    • Matthew Woodward
      July 13th, 2015 at 2:57 pm

      Let us know how it goes for you

  175. Al Mamun

    Hi Matthew
    Isn’t the post old? i seen public comments here (from 2013)
    If so do you think this tactic still worthy ?
    I’ve another question. I am new in SEO field . Sometimes i see the competitor who have no back links at all. But still they ranked well. I am just curious to know how can i find or know what they did. What kind of job they did yo get ranked. how can i guess what they are doing.

    Thanks in advance

    • Matthew Woodward
      July 9th, 2015 at 6:00 pm

      This strategy will never die (unless they make backlinks irrelevant)

      What tool are you using to check?

      • Al Mamun
        July 9th, 2015 at 9:18 pm

        Opensiteexplorer, Ahrefs, Majestic Seo (free) . Is there any tools that can be helpful guess what they are doing ?

        Or Any suggestion ?

        • Matthew Woodward
          July 13th, 2015 at 3:12 pm

          I would start with Ahrefs personally

  176. Shubham Kumar

    Great Post.


    • Matthew Woodward
      July 6th, 2015 at 9:20 am

      Thanks Shubham

  177. Hassan Abbas

    very very nice web for me

    • Matthew Woodward
      July 6th, 2015 at 9:36 am

      Thanks Hassan

  178. Raj

    Thanks for this good article, it will definitely help us to promote site

    • Matthew Woodward
      June 27th, 2015 at 9:11 am

      No problem Raj :)

  179. Hafiz

    awesome tips, thanks

    • Matthew Woodward
      June 23rd, 2015 at 8:16 am

      No problemo!

  180. Dheeraj Yadav

    Very good article for newbie bloggers I will certainly try this

    • Matthew Woodward
      June 23rd, 2015 at 8:20 am

      Good luck stealing your traffic :)

  181. jesse

    Great article, I have learn a lot from it and I am going to have a try

    • Matthew Woodward
      June 16th, 2015 at 9:35 am

      Please let us know how you do =D

  182. Amit

    It is awesome – learned a lot !

    • Matthew Woodward
      June 16th, 2015 at 9:52 am

      Thanks Amit!

  183. My Attorney

    Very Interesting blog, I am really very impress. This will help to promote my legal website

    • Matthew Woodward
      June 16th, 2015 at 9:58 am

      No one will trust legal with blogspot

  184. Tracey Dixon

    Thanks Matthew. I’m a realtor in Pataskala Ohio and am just now starting to take my links seriously. This post helps me understand what I need to do to take down my competitors! Thanks again!!

    • Matthew Woodward
      June 4th, 2015 at 2:44 pm

      Glad to be of service Tracey :)

  185. APKready

    Nice share, You’re a good writer, and your skill and attention to detail is obvious in all of your writing. It’s very useful for me, thank you and Good Luck

    My Blog

    • Matthew Woodward
      June 4th, 2015 at 2:49 pm

      Thanks :)

  186. Sean

    This blows my mind. I have an idea for using this that seems like it might work really well.
    1) Use the most generic keyword possible for the industry you want to break into(site results > 100M)
    2) Use This method to compile an industry/Market level list of backlink resources, while listing the niches they relate to (as detailed in the article)
    3) From there, niche down. Build small sites focused on the niches you are interested in within the major industry
    In other words, do this once at the top level, and you can become a player quickly within a number of niches with smaller search volume keywords.
    Does this seem like a sound strategy?
    It sounds to me like a one time project can provide a full time SEO future for someone, even if your goal is to build multiple smaller sites that are all loosely related by the major industry they belong to.

    • Matthew Woodward
      May 26th, 2015 at 10:12 am

      Seems solid to me :) A lot of work though!

  187. louses

    thanks for sharing. managed to create few backlinks for my website

    • Matthew Woodward
      May 18th, 2015 at 7:00 am

      No problem :)

  188. Billy

    Very good guide thanks, going to bookmark :)

    • Matthew Woodward
      May 13th, 2015 at 4:37 am

      Thanks Billy

  189. Ben

    Excellent post! I’ve been looking for information on Ahrefs Rank, etc. and came across your blog.
    I’ve also subscribed to your news letter and look forward to learning more about SEO.

    Many thanks,


    • Matthew Woodward
      May 5th, 2015 at 4:50 am

      Thanks Ben :)

  190. Giliard

    Amazing, I just know the blog and am already fan.
    Thanks for the great tips

    • Matthew Woodward
      April 28th, 2015 at 6:54 am

      No problem :)

  191. RiskSmart

    Thanks for the writing this fabulous post.

    • Matthew Woodward
      April 27th, 2015 at 2:50 am

      No problem :)

  192. Rene

    Hi Mathew, awesome content! I immediately fired up backlinkwatch to analyze the number 1 competitor in my niche. Lot’s of backlinking to work on now!

    Thanks a lot!

    • Matthew Woodward
      April 26th, 2015 at 7:34 am

      Hustle hustle :)

  193. Mohammed Yusuf

    Hi Matt,
    This was an awesome post.
    Being a small business owner, i realize that inbound marketing is the most effective, yet most neglected piece of the puzzle.

    I would love to spend time doing the tasks as advised by you above, however, the more pressing demands of running a business are making me consider outsourcing this important activity.

    I wanted to know : Do you provide project-based SEO and Link building services? If not, can you point me to any agency or freelance professional who can optimize my website without resorting to techniques that may potentially result in penalties.


  194. jeff hill

    Hi Matthew, great article. I was actually checking out some competitors that ranked on the first page and they only had like 5 backlinks. All those backlinks looked like they were completely made up websites giving “information” about the subject solely for the purpose of creating a backlink. Do you see this quite often? Surprised that google would rank them so high on a blatantly obvious working of the system.

    • Matthew Woodward
      April 27th, 2015 at 3:01 am

      Yeah that happens a lot but stinks of oppertunity :)

  195. arch ohak

    your website information is very helpful i read your website every day thanks

  196. The Anxiety Guy

    What can I say, i’m blown away. Never thought ideas like this were possible when it came to backlinking, great road-map thank you.

    • Matthew Woodward
      April 9th, 2015 at 4:59 am

      No problem thank you :)

  197. merawat bururng

    i like to use scrapebox than another tools, because very simple for me, ,actually i want to use another tools buat my budget not enough

    • Matthew Woodward
      April 6th, 2015 at 9:06 am

      Well Scrapebox certainly does an awful lot for the money!

  198. rudresh

    hey there,
    can you change your copyright date in the footer. you are still in 2014 :P .

    • Matthew Woodward
      April 6th, 2015 at 10:09 am

      Its on the list :)

  199. Vinz Ideas

    I’m using the Monitor Backlinks tools and Cognitive SEO to track my competitors backlinks. I noticed that it is easy to get the same links if it is a blog comments, forum post, directory listing but the guest post is pretty hard.

    • Matthew Woodward
      March 31st, 2015 at 8:29 am

      Nahh that guest post just requires a bit of work on your end :)

  200. Donn

    Thanks for the post..I was using this method of using competitors backlinks years ago and it did work very well then…unsure if this is a great way now though.

    • Matthew Woodward
      March 28th, 2015 at 8:13 am

      Nothing has changed in that respect, this strategy will continue to work forever because its based on the power of observation and what is working in the current moment your executing it.

  201. Hector Sosa

    Thanks Matt for your valuable tips. I’m going forward!!

    • Matthew Woodward
      March 28th, 2015 at 8:14 am

      No problem Hector :)

  202. Tung Nguyen Thanh

    Thank for your article. It’s helpful for me to start something.

    • Matthew Woodward
      March 24th, 2015 at 7:52 am

      Looking forward to seeing it :)

  203. James

    Really good post Matt, now its putting it in to practice which is the hard work I take it!!

    • Matthew Woodward
      March 24th, 2015 at 7:53 am

      If its not hard work, its not worth doing :)

  204. John

    Ahrefs Pro is my favorite backlink checker tools. Smallseotools is best for beginner. Thanks for sharing Great Idea :))

    • Matthew Woodward
      March 24th, 2015 at 7:54 am

      Ahrefs all the way :)

  205. Husein

    Its most valuable information. I think you are an expert in this field. I have read a lot of your article to open my small knowledge. Hopefully to visit my little website. Thanks Matt

    • Matthew Woodward
      March 17th, 2015 at 11:26 am

      Glad to be of service, let me know if you have any questions!

  206. ibrahim demir

    thanks for this article

    • Matthew Woodward
      February 21st, 2015 at 7:52 am

      No problem =D

  207. Maciej

    Hi, thank you very much for this info. Now I’m going to outrank everybody in my niche…

    • Matthew Woodward
      February 21st, 2015 at 7:59 am

      Good luck =D

  208. Elease Singh

    Hi Matthew,

    I want to rank a blog post #1 in Google for a low competition keyword but seems pretty tough for a newbie like me. Should i build backlinks pointing on my main website or to my blog post?

    • Matthew Woodward
      February 16th, 2015 at 7:35 am

      You should do both, put about 70% to the post

  209. John

    Matthew, I did what you said in this tutorial and checked my competitor backlinks and started going through the list of only indexed links and also had PR from the Page Level. What I found was a lot of blog comments from non relevant niches, most likely some automated tool. I started going through the list and basically putting in blog comments with brand/url/generic anchor text. Do you think this a good strategy even if these links come from non relevant niches?

    • Matthew Woodward
      February 16th, 2015 at 7:36 am

      If when you are going through things your spidey sense is tingling, listen to it :)

      • John
        February 16th, 2015 at 8:40 am

        Thanks Matthew my spidey sense is indeed tingling. No more of those blog comments. I’m glad I didn’t do any keyword rich anchor text. The fact that I used brand/url/generic shoildnt get me penalized. I hope not.

  210. Vishal

    Amazing post. This might help me in increasing my site ranking. Thank you..

    • Matthew Woodward
      February 16th, 2015 at 7:44 am

      Good luck :)

  211. James

    Great post,

    I find most of my competitors spend lots on Adwords to get there ranking and over time they have got strong Google pr.

    As a new site we don’t have the funds to throw at Adwords and this technique looks great. Do you recommend paying for the site links and is it better to do keyword search backlinks or just look at the competitors site links



    • Matthew Woodward
      February 12th, 2015 at 6:00 pm

      Adwords spend has nothing to do with organic rankings

  212. k4n0n

    thanks for ur such kind of post…but it shows few backlink results. how can i find all backlink of competitors site?

    • Matthew Woodward
      February 12th, 2015 at 7:42 am
  213. Ezra

    Hey Matthew,

    Ive been following your blog posts for over a year now, I can honestly say compared to all the other seo blogs you stand on top of the mountain.

    Top man

    • Matthew Woodward
      February 4th, 2015 at 1:37 pm

      Thanks for your kind words!

  214. Michelle Lapointe

    It takes me SOOOOOOO long to go through each link from every website. Is there a faster way to do it:)?

    • Matthew Woodward
      February 2nd, 2015 at 5:00 pm

      Use my free tool linked in the post

  215. Alan

    A very informative guide on SEO. I hope to follow some of the tips you outlined on my websites.

    • Matthew Woodward
      January 27th, 2015 at 4:16 pm

      Hope it helps Alan!

  216. Arpit Ward

    Hey great post Matt:)

    I have a question?

    If I am scraping my competitor’s backlink for the keyword which I wanted to rank. So, should I take my competitor’s home page backlink or only the internal page backlink (keyword which I want to rank)??

    • Matthew Woodward
      January 25th, 2015 at 4:58 pm

      Which ever page is ranking

  217. Nic Bridge

    Thanks Matt for this how to guide to get my competitors backlinks!
    I have been watching 2 of my competitors and they rank for 1st and second spot on Google for a high searched keyword.
    My site is very new, so much so it is not even showing up in Sem Rush, or even in the top 50 in Google, but with this method (that i am going to start this weekend) i am hoping it will help me get there eventually, well at least into the top 20’s lol.
    If i have any problems can i ask here for help at all?

    • Matthew Woodward
      January 20th, 2015 at 7:30 am

      No problem at all – feel free to ask any questions you have as you go!

  218. Dubai Web Designs

    Agreed with Matthew. When in Rome, do as the Romans do. This tactic always works wonders for all niches.

    • Matthew Woodward
      January 14th, 2015 at 7:30 pm

      Exactly :)

  219. Sanwar Haider

    Thank you sir for this post.

    • Matthew Woodward
      January 14th, 2015 at 7:31 pm

      No problem :)

  220. Jochem

    Does your tactic still work? Or do you have to update it? (Your programm).

    • Matthew Woodward
      November 28th, 2014 at 3:23 pm

      Still working fine!

  221. Mahesh

    Hi Matt:
    Great post though I have question. I am new to SEO, is this still relevant ?Some of the folks are saying link building is not that Important with Panda release now.

    • Matthew Woodward
      November 24th, 2014 at 5:34 pm

      Panda has precisely nothing to do with backlinks so whoever is tell you that doesn’t even have the most basic understanding of SEO.

  222. aneka resep indonesia

    wow ya really good, you can try one by one how to get backlinks. but sometimes there is a backlink that is difficult to know the property of others. sorry if my english is bad.

  223. dosen resep

    waw this information very important, thanks for sharing.

    • Matthew Woodward
      November 7th, 2014 at 3:13 pm

      No problem

  224. Suresh Khanal

    Great post and the references to the tools are really useful.

    In recent days, as Google shifted it’s focus away from backlinks and pageRanks, I wonder if we need some other means to rank better now. I’ve heard that Google now considers the CTR more than anything else for ranking better. Shall we get some tools to work in this direction?

    • Matthew Woodward
      November 6th, 2014 at 4:08 pm

      You mean like Adwords? :P

  225. Hossam

    Awesome tutorial, despite of its useful information I really enjoy reading it.

    • Matthew Woodward
      October 28th, 2014 at 2:10 pm

      Hope it helps!

  226. TONY

    Hi Matt, have been searching the web for a problem we have and wonder if you have a solution.
    we employ a guy to do our SEO, been doing well, we were ranking #1 and #2 for our key words.
    “chair repairs” and ” chair repairs Sydney” and others
    the within a week we just vanished from Googles search engine, at first I thought we had been penalized by Google black hat or something but no, that is not the problem.
    could this be done by one of our competitors?
    we are desperate to get our key words pointing to us.
    our SEO guy can’t help he says he has just been doing his stuff and has no explanation.
    BTW i am a total novice and just need a solution to a problem I really don’t understand.
    Thanks for you time

  227. Ajay A K

    Great post Matthew, in-depth and very informative. The step-by-step explanation of how to go about finding backlink was amazing and easy to understand. I am so surely going to try it out !! Thanks for sharing your views :)

    • Matthew Woodward
      October 27th, 2014 at 6:00 pm

      No worrys :)

  228. amin

    Thank you. It was so helpful :)

    • Matthew Woodward
      October 17th, 2014 at 2:39 pm

      No problem :)

  229. Lucia Valori

    Many thanks for your suggestions. I will try to apply also on my site.

    • Matthew Woodward
      October 14th, 2014 at 10:26 pm

      Good luck =D

  230. I. C. Daniel

    Ahrefs still #1 Matthew? Or you use other tools nowadays to spot competitors link profile? Please share them. Thanks!

    • Matthew Woodward
      October 8th, 2014 at 2:52 pm

      I still rely on them

  231. Bali Tours

    Nice shared Matt, and you bring the post with excellent, I like the strategy steal backlinks from competitors, it will reduced the time hunting quality backlinks.
    Thanks a bunch…, you’re my favorite

    • Matthew Woodward
      October 5th, 2014 at 9:13 pm

      No worrys :)

  232. Stephanie

    Wow, this is incredible. Pretty much exactly what I am looking for. Can’t wait to give this a shot!

    • Matthew Woodward
      October 3rd, 2014 at 2:56 pm

      Let me know how you get on!

  233. Krona

    Hi Matthew, I’m glad find this article! This strategy is work for me, By using paid subscribe of one of tools you mentioned above, I can read some backlinks of my competitors. Your postings are awesome Matt!

    • Matthew Woodward
      October 2nd, 2014 at 2:32 pm

      No worrys glad to help!

  234. Sukh

    Great post Matthew, I’ll try this strategy now.

    • Matthew Woodward
      October 1st, 2014 at 2:08 pm

      No worrys :)

  235. Matthew Chalk

    What a fantastic resource Matt.

    I love how you went through each of the tools and pointed out the best. Thanks so much!

    • Matthew Woodward
      September 22nd, 2014 at 6:54 pm

      No worrys!

  236. Jairo Giraldo

    Hi Matt, i’m new in your blog and I’m really happy with the information you share here, I’m going to follow step by step your recomendation for my new proyect, thanks a lot from Colombia :)

    • Matthew Woodward
      September 19th, 2014 at 5:02 pm

      Thanks – Good luck =D

  237. Ovi

    Hi Matt,

    I’ve gone through the whole process you’ve described here and collected 350+ unique backlinks that my top 10 competitors are using.

    But I’m pretty much skeptical about replicating them for my own site. If not all, but a great majority of them is pure spam even if they are on high PA/DA sites.

    I never want to point spam over my site, but I really want to leverage my competitors backlinks.

    Is there any checklist I can go through before replicating any of these links? Is it good enough if a backlink URL has high PA/DA?

    And, most importantly, what would be a natural velocity to replicate all these? I haven’t built a single backlink to my site since it went live last year. If I suddenly throw out hundreds of backlinks, will it affect my sites credibility? If yes, how should I correctly replicate them while keeping the risk at bare minimum?

    Thanks a lot!

    • Matthew Woodward
      September 18th, 2014 at 1:53 pm


      Not a checklist as such but use your common sense a bit, and don’t worry if they are spam you can get away with some spam – its only when your profile is mostly spam you have an issue.

      • Ovi
        September 18th, 2014 at 2:14 pm

        I talked about the velocity Matt; should I steady build these links 4-5 a day or just finish them up within a week?

  238. Thomas

    Thanks Matt! This is exactly what I needed to read! I have for years written quality content and try to make each post very structured as far as onsite factors. I have never been able to figure out how I was being beat and now I have the tools to take my companies farther! Thank you so much. I am now a new subscriber and am looking forward to reading your posts.

    • Matthew Woodward
      September 15th, 2014 at 6:00 pm

      No worrys I’m glad to be of service :)

  239. Ron

    very nice information, can’t wait till I can apply this to my company web site

    • Matthew Woodward
      September 11th, 2014 at 8:07 pm

      Good luck Ron =D

  240. Stefan

    Great article Matthew. Thanks for information

    • Matthew Woodward
      September 10th, 2014 at 6:28 pm

      Thanks Stefan!

  241. Adam Lewis

    This is very useful article for me and i’ll use.Thanks for sharing :)

    • Matthew Woodward
      September 7th, 2014 at 9:59 pm

      Thanks Adam :)

  242. Involto

    Hi Matt, if for example a competitor has 30k backlinks but only 600 unique referring domains, would it make more sense and save time to just check the domains?

    and in general, why not just check the unique referring domains? or is there an advantage in checking every single backlink that matches a criteria

    • Matthew Woodward
      August 28th, 2014 at 5:00 pm

      I would still spot check them just to see why that is

  243. Elliot Walker

    Thanks for a very thorough article. I have a question for the author and this community: does anyone know if a link from UK Yahoo Local is still valuable? These are the paid directory links in Yahoo Local. I’m not sure because:
    a. they are paid links
    b. the web link is masked within some kind of redirect tracking URL

    Anyone have any idea on the effectiveness of these links?

    • Matthew Woodward
      August 20th, 2014 at 3:04 pm

      I wouldn’t worry about it myself!

      • Elliot Walker
        August 20th, 2014 at 3:18 pm

        Wouldn’t worry as in don’t bother taking the paid Yahoo Local listings? Or don’t worry because these links are effective?

        • Matthew Woodward
          August 21st, 2014 at 3:51 pm

          You don’t need a paid yahoo listing to rank

  244. Ben

    Great write up!

    • Matthew Woodward
      August 19th, 2014 at 5:43 pm

      Glad you enjoyed it Ben

  245. Laraib

    Really Helped me ..By the way I had a Problem recently my site traffic gone down suddenly …what should be the reason …i tested everything working fine but search engine result are disappointing now…

  246. Makro

    I want to know how can i find all the backlinks against any specific link with 100% guaranteee ? is it possible ? because some of the links are hidden behind anchor texts ?

    • Matthew Woodward
      August 17th, 2014 at 11:19 pm

      These tools find the backlinks and the anchor texts used!

  247. Mike


    Can you give me detailed information on offsite SEO? Level should be intermediate.

    • Matthew Woodward
      August 17th, 2014 at 11:20 pm

      Take a look around the blog

  248. Rodney

    This is just what I needed, thanks Matthew. I’m starting a new business site and this is the foundation I need for success. I always here you need to build links, but this is the first time anyone broke it down like this. Great job!

    Thanks A Million,


    • Matthew Woodward
      August 12th, 2014 at 7:48 pm

      No worrys glad it helped you out!

  249. Dimitris

    Hi Matt

    thanks for the valuable info

    Just i get all the backlinks from competitors with the help of Rank Cracker.I begin with the list of GSA software to publish.

    What % anchors for GSA campaign have to use ?
    Have to use the same anchor with competitors of each link?

    What is the frequency time getting links from GSA ?

    thanks again

    • Matthew Woodward
      August 12th, 2014 at 8:26 pm

      What % do your competitors use?

  250. Muhammad Sameer

    Great Work Matt!! :D ….. you are amazing!! i have followed your instructions! got my competitors backlinks from Spyglass, i have GSA and Magic submitter, but i don’t know how to replicate backlinks in them…. can you please make step by step video tutorial of them? or simply tell me the method………. i really appreciate you for this…. waiting for your smile!! :P thanks!!

    -Muhammad Sameer

    • Matthew Woodward
      August 5th, 2014 at 11:09 am

      Well not all backlinks can be replicated with software, sometimes you need to use your noggin a bit and perhaps send out an outreach email, publish your own guest post, pick up the phone and get your hustle on etc

  251. akwin

    Hi Matt,

    I really appreciate you tutorial. Thanks a lot for this.

    does “rank tracker” completely filter all backlinks for GSA?


    • akwin
      July 29th, 2014 at 11:05 am

      i mean how to filter “Other Links” section in “rank cracker”.
      as non GSA links still can be usable with GSA.. how to filter them fast and easily?

      • Matthew Woodward
        July 29th, 2014 at 6:06 pm


        The other links section means GSA can’t post to them and you need manual outreach. You could import them into GSA anyway though!

  252. GW

    Hi Matt

    Rank cracker only works on windows? : (

    • Matthew Woodward
      July 23rd, 2014 at 2:47 pm

      Yeah sorry =/

  253. Sandpaperdaisy

    Thanks for the in-depth explanation as well as all the backlink analysis links. I was not aware of many of these, so I found it all to be pretty darned useful. I also appreciated the points made by many of the commentors, including avoiding spamming forum posts with irrelevant links and making sure to use the backlink tools in incognito mode so as not to trigger google’s customized search results. I occasionally read through articles on SEO in my slow quest to educate myself a little more on the process, and I can honestly say this was one of the most helpful and thorough articles I’ve seen so far. Appreciate ya!

    • Matthew Woodward
      July 22nd, 2014 at 3:03 pm

      Thank you – glad it has helped you out :)

  254. John

    Very Cool post. however, the first step may not be a good way to start. as you said

    “Step 1 – Get The Top 10 Results

    The first thing you need to do is gather the top 10 organic results for the keyword you want to rank for.

    Just do a quick Google Search and make a note of each URL.”

    Since google search resule is based on your user setting and cache/cookies.

    The top 10 resules may not be the true top 10s.

    Any better way to get the real top 10s?

    Thank you

    • Matthew Woodward
      July 19th, 2014 at 4:22 pm

      Just jump into private browsing/incognito mode

  255. wicaksono banyu

    Really a good article ! I usually traffic travis, because I am familiar with it.

    • Matthew Woodward
      July 16th, 2014 at 5:09 pm

      Ahh I don’t have so much experience with it

  256. Koushik here

    Dear @Raul, I don’t think it’s a good idea to place many links(30, as your competitor did) on a Forum on different discussion…first of all same links can’t be suitable for 30 different threads….hence the links are used to spammed on forum by Forum admin or other…I’d like to say at first not to put links, first just participate on threads, leave suitable answers with a signature link…and gradually try to put links into only niche discussion…you must be useful not getting links but also visitors…

    hope @Matthew will agree

    • Raul
      July 7th, 2014 at 10:42 pm

      Dear @Koushik,

      Yes I am thinking the same thing, because it will look that was added by software not naturally, in my opinion.

  257. Raul

    Hello Matthew,

    first of all awesome tutorial, I have a question I asked about using this type of method Google Webmaster Forum and they tell me that this method goes against Google Guidelines since links are not build natural like they called or basically that other people create them not the webmaster like happens in this case. So, my question is would Google penalize my website by using this method? Since links are not natural in Google eyes? I would appreciatte if you can resolve me this doubt since I dont want to be penalize again by Google.

    I am not trying to scare anyone just want to be sure nothing more.



    • Matthew Woodward
      July 2nd, 2014 at 1:14 am

      If you build any link of any type to your website you violate Google webmaster guidelines pure and simple.

      SEO is nothing more than risk management.

      If you don’t want to get penalised, don’t build any links of any type. But even then, you can still get penalised.

      • Raul
        July 2nd, 2014 at 11:04 am

        Hello Matthew,

        thanks for your reply, and yes you are right thanks for clearing that for me!

        But, I have one last question about the tutorial process that I appreciate if you can answer for example I am doing your process and I see that one of my competitors have about 30 links on a forum on different threads and as you say on tutorial “register and enter on discussion with your link” but, my question is how do I add the 30 links? What I mean is do I add the 30 links in one go in each thread or how you recommend to proceed?

        Thanks again!


        • Matthew Woodward
          July 2nd, 2014 at 9:21 pm


          Look at what your competitor did, how they placed the links and copy it :)

          • Raul
            July 3rd, 2014 at 10:02 pm

            Thanks for the tip Matthew :D

            Just one last thing, I promess is last :D … I just checked and he seems to put all 30 forum threads on the same day and post them all like in an hour, I do the same?

            Isn’t this suspicious on Google eyes?

            Thanks again for the time you are dedicating to me.