What I Have Read This Month – October 2012

Throughout the last month I have started to tag articles that I find interesting to compile into a post.

This is the first post of its kind on the blog and if you guys enjoy it I will make this a monthly series – please let me know in the comments if you want to see another post like this next month.

What I Have Read This Month

Wouldn’t it be cool if you could just hack Google? Well now you can! Two of the most interesting posts I have read this month describe how to do exactly that!

Did you know you can hijack any search result you want with nothing more than duplicate content? That’s some pretty interesting stuff right there and really highlights some of the inner workings of the algorithm.

The second Google hack also come from Dan Petrovic but this time he is telling you how to use Webmaster Tools to access all of your competitors backlinks! That is some mind blowing stuff – be sure to check it out and props to Dan for bringing this to a wider audience!

On Page SEO Tid Bits

Matt Cutts speaks out about quoting other sources. If you have ever wondered how to quote other sources without getting penalised then this video is for you.

In fact you should subscribe to the Google Webmaster channel for regular updates.

It is also worth knowing that you can flip your entire site to use the secure HTTPS protocol without any problem. Matt Cutts made a public comment stating that it is fine to move over to HTTPS at this time. If you store any personal data then you might want to consider the added level of security! If you use WordPress then this plugin will help you get started.

Bing also released their own Webmaster Guidelines which covers a range of topics. They will also be hosting a series of free webinars covering a range of topics, don’t worry if you miss them they will be available to download in the future.

Off Page SEO Bits n Bobs

The new Penguin update has caused a bit of a frenzy in the search world. The LinkResearchTools team have produced a fantastic 42 page report based on their own data analysis. It is certainly worth downloading and reading through and goes into a lot more detail than your average blog post.

Razvan Gavrilas from cognitiveseo.com wrote a great guest post analysing the inbound anchor text profiles of a range of sites from competitive niches.

If you have got a penalty then it’s worthwhile completing an SEO audit on your site. The LinkAssistant team posted up a great tutorial on how to use SEO Spyglass (click here for free trial) to diagnose link based penalties.

Don’t forget to check out my tutorial on how to diagnose link penalties by analyzing your backlink profile with my free excel template and my google penalty checker tool run down.

You should also check out this great guide on how to conduct an enterprise quality side audit. I’m loving the part about using excel to find duplicate content.

If guest blogging is more your thing then have a look at these 9 guest blogging networks you can join to either submit high quality guest posts or receive them to publish on your site.

I don’t use these networks personally and have my own automated approach to guest posting but these networks are a great start point.

If you’re not using my process then make sure you stay organised with your blogger outreach. The SEOptimise team will teach you how to track it all easily with the free Trello service.

But if you are going to submit guest posts, whatever you do – don’t forget the real benefits of guest blogging. It’s not all about the link ya know!

Let’s Forget About SEO For A Moment

I’m always thinking about new ways to improve my blog and one of the ways I’m doing that is with my own product. In the next month or two I will be releasing a completely free piece of software for my readers.

With that in mind I have struggled to come up with a name so a tutorial covering that very topic hit the spot – although I still don’t have a final name! Here is a hint, it’s to do with your competitors backlinks – name suggestions in the comments please!

I would be pretty gutted if no one downloaded or used the software. Even though I’m giving it away for free, ShoeMoney posted some great advice on why no one buys your product or service which I’ll be taking on board.

He does keep waffling on about this PAR Program though – I’m tempted to find out what it could do for a blog like this with a free product.

Last month I stealth launched advertising on the blog and haven’t really promoted it that much. I’ve put a bit of thought into creating a dedicated advertising page and John Burnside posted a great tutorial on how to work with advertisers to keep them coming back.

In fact the whole menu system on the blog needs a revamp in effort to achieve a zero bounce rate across the blog. Stay tuned for those changes and I’ll publish a case study sharing exactly what I did and what the results of that were.

I am thinking that a new logo will help me out with that, I suck at Photoshop but I have employed 3 designers to create a logo so far and not one has produced one I like. I might take Zac Johnson’s advice and setup a content on 48HoursLogo.com/ to increase the chances of finding a design I like.

While we are showing Zac Johnson some love I also quite enjoyed his post about why ugly banners work so well. As I grow the blog I intend to get involved with some media buying (remember no SEO allowed here) and banner ads will be a big part of that.

If you saw my tutorial on how not to launch a website then you won’t be surprised to hear the featured company Everything Everywhere are taking a huge bashing online from their customers. Check out the latest posts by users on the Facebook wall. Every time EE update the page it attracts a slew of negative comments – they could certainly do with some online reputation management advice.

Did you know that YouTube also updated it’s ranking algorithm? For the first time they will now take the amount of time watched into consideration when ranking videos. Great news for someone like me that produces tutorials, bad news for people that produce those awful text based slideshows with cheesy music over the top. Time to up your game guys!

Money Making Inspiration

I also wanted to share 2 threads from the BlackHatWorld forums where people are reporting on their successes online along with providing full details of what they are doing to achieve that success.

The first one is by BHW admin 7878 and tells the story of how he sent out 22 letters to earn $17,000 in just 3 weeks. Its quite an interesting thread and he doesn’t hold back on the details either! Be sure to check out part 2 and part 3 as well.

The second thread comes from KamBhai who is making money by reselling Fiverr gigs and SEO services. He invested $197.57 to setup the site and less than a month later made a profit of $1035.43 and that is just his first month of business, fantastic stuff!

One of the most enjoyable reads this month though comes from the owner of a $1,000,000 per month product. Mike Geary is the guy behind TruthAboutAbs and reveals lots of info in this interview.

He generally keeps a low profile but he is one of the smartest online marketers out there, it’s worth buying his products just to experience the sales funnel.

Want More Like This?

So that wraps up my very first ‘What I Have Read This Month’ post.

Do you want to see more posts like this? If you do leave a comment and I’ll make this a regular monthly feature.

If feedback is poor then this will be the first and last one in the series!

35 Responses

  1. Adrien Devauton

    I like your blog and if you release your own software I will try it!
    Love this type of article where you can find a condensate of important articles that you don't want to miss even if I have already read some of them. The next ones will be the BHW thread!

    • Matthew Woodward
      November 21st, 2012 at 10:12 am

      Thanks man – got any suggestions for the name? Something to do with competitors backlinks is all I can say ^^

  2. Jack Brutschin

    Wow, Mathew, I thought I already knew a lot, but this is blowing my mind. I love it! I hope you will continue this kind of stuff. Actually I love all your content. You're a guy I love to follow every step of the road. You know, this is the way of building trust! I already do! Please keep it up!

    • Matthew Woodward
      November 21st, 2012 at 10:14 am

      Thanks Jack – seems the post has being enjoyed by many and is just an example of me putting what I already do on a daily basis to work for me. Lots of feeds in Google Reader which I read everyday anyway so why not compile my favourites from the month =D

      No matter how much you know there is always more to learn with IM

  3. Michael Cox

    Nice one matt, very good idea. Gona get myself more active on this blog again, I have been involved in a criminal trial lately and trying to start 3 new businesses so been kinda busy…

    • Matthew Woodward
      November 21st, 2012 at 10:14 am

      Those 3 businesses aren't going to be drug smuggling, prostitution and weapons trading are they =D

    • Michael Cox
      November 21st, 2012 at 9:06 pm

      I have sent you a email Matt please check it out!!!!!

      • Matthew Woodward
        December 31st, 2012 at 1:55 pm

        Sorry about the delay :P

  4. Colin Williams

    Matt, the only thing I don't like about this juicy awesomeness is you have given me lots more stuff to read! Don't you understand I have too much goodness on my plate already grrrr!

    Oh and you need to come up with a more snappy title than "What I have read this month" mate! lol
    (In all seriousness, great post… you got links for a couple of things I was going to look for myself! great timing dude). I may even try that fiverr thing and report back!

    • Matthew Woodward
      November 21st, 2012 at 10:15 am

      Hahaha well you got to keep busy brother!

      Do you have any suggestions for a better title? I thought it sucked as well but I was tired lol

    • Colin Williams
      November 21st, 2012 at 1:58 pm

      cant think either… but if you can throw in the words 'awesome' or 'cosmic' it would sure make me happy!

    • Matthew Woodward
      November 29th, 2012 at 10:42 am

      Awesome S*** I Read This Month ^^

  5. Quentin Pain

    This absolutely gets my vote Matthew. What a great collection of SEO stuff. Thanks.

    • Matthew Woodward
      November 21st, 2012 at 10:16 am

      Thanks Quentin – would you like to see some more non-seo stuff like conversion, copy writing etc?

  6. John Burnside

    Hey Matt thanks for the shout out. Loving all of the stuff on here, always good to get all the best posts crammed in like this.

    • Matthew Woodward
      November 21st, 2012 at 10:16 am

      Thanks for the post!

  7. Annie Cox

    Very informative, but once a week is just fine. It's a load of rubbish when marketers say "I must send every day or so or people will forget me". If your info is good enough and reliable, people will remember.

    • Matthew Woodward
      November 21st, 2012 at 10:11 am

      Hi Annie,

      I'm planning on doing it once a month. I certainly don't post everyday anyway, most posts take me between 8-16 hours to put together I would probably die trying to post once a day =D

  8. Alex Newell

    Yup, luv it, keep going Mathew.

    • Matthew Woodward
      November 21st, 2012 at 10:15 am

      Cheers Alex =D

  9. DDWM Vancouver Website Design Marketing

    Jewel of a post – and great synopsis! Dan Petrovic's discovery was definitely revelatory, and 7878's thread…. priceless. Thanks for the recap, definitely of value, and looking forward to your software release.

    • Matthew Woodward
      November 21st, 2012 at 10:17 am

      Yeah Dan has certainly opened a few eyes this month!

      Do you have any name suggestions for the software? Something to do with competitor backlinks

    • DDWM Vancouver Website Design Marketing
      November 22nd, 2012 at 3:31 am

      MatthewWoodward.co.uk – tough question after a long day. Then again, branding should be second nature by now, right? ;^) While the topic could cover any number of tools, a few thoughts come to mind after mulling it over
      1) Backlink Bane
      2) RivaLink (rival + link)
      3) Ibliterator (IBL + iterator)

    • Matthew Woodward
      November 29th, 2012 at 10:39 am


      Im liking RivaLink will add it to the shortlist – I still haven't decided a name for the software yet which is putting the creation of all the marketing materials on hold much to the annoyance of the people I'm working with =D

  10. Rijo Abraham

    Google is dumb and stupidly claim their algorithms are at the top of the food chain. Dejan rules.

    • Rijo Abraham
      November 21st, 2012 at 2:08 pm

      I read the 42 page report from linkresearchtools when they published it. Thats why i asked you if anchor texts ratios are really the cause of penguin.

    • Matthew Woodward
      November 22nd, 2012 at 6:20 pm

      It's certainly a good read but its not conclusive

  11. Maex Lawrence

    I found great value from your reading list. The two case studies from BHW where inspiring.

    Recently, I went back and started to re-read the essay notes from Peter Theil's (one of paypal's founders) start up class at Stanford. http://blakemasters.tumblr.com/peter-thiels-cs183-startup

    The ideas present in the class notes are excellent and I think will provide immense value to your readers.

    • Matthew Woodward
      November 29th, 2012 at 10:42 am

      Thanks – I have added it to my reading list =D Perhaps it will appear in next months post :P

  12. Robin Soested

    great format for a post, hope you make it a monthly regular.

    • Matthew Woodward
      December 7th, 2012 at 1:25 pm

      Thanks man! Let me know if you've read anything interesting this month!

  13. Consultor SEO

    Awesome list Matt, some of those are really pretty nice posts. Thank you for your blog. Keep the hard work!

    • Matthew Woodward
      October 4th, 2013 at 8:55 am

      No worrys hopefully it didn’t take up to much of your time ^^

  14. Infortelia

    Incredible blog, it is a must read! do you know best spanish SEOs recommend following you?

    • Matthew Woodward
      June 5th, 2014 at 12:18 am

      I didn’t, who are they?

What are your thoughts?

* Name, Email, Comment are Required