What I Have Read This Month – January 2013

This is the second post in the What I have Read This Month series which shares all of my favourite articles over the past month.

There is an awful lot of junk to sort through every month so here are the best bits according to me!

What I Have Read This Month

First of all lets cover the biggest news in search this month with the announcement of Facebook’s Open Graph search. I actually believe this could be a viable threat to Google’s current dominance in the search scape.

Want to get ahead of the curve? Then check out these great tips and get stuck in!

SEO & Link Building

To be honest decent link building & SEO content was thin on the ground this month (nothing new there tbh).

Perhaps this is just a sign of things to come – even if press releases didn’t offer any direct ranking benefit they could still be used to diversify your profile and give it a more natural appearance. Everything has its place :)

Richard Baxter has 29 great tips to help you become a better SEO which was recommended to me by one of my readers and is a bit different from every other SEO type post you read.

Social Media

I’m currently working to improve engagement & the brand experience across all of my channels including the blog and social media so it was great to learn about how to get the most out of Google Plus communities.

LinkedIn also released its new interface which gives businesses a number of new ways to engage. Here are 6 fantastic tips to help you get started with the new features & layout.

I have neglected LinkedIn during my promotion but have just added LinkedIn share buttons to the blog and hired someone to add LinkedIn support to the share to download plugin. Have you got any tips on how to get more out of LinkedIn?

I have also tried to increase my engagement & discovery on Facebook recently simply by using the promote post feature. It has brought mediocre results so far so I’ll be looking to setup and maximise a Facebook campaign to promote the blog further next month.

If you have really got nothing better to do you could check out these 31 must read social media posts.

Let’s not forget we need to use the right tools to measure the success of our social campaigns and optimise them for better conversion which leads us nicely into….

Conversion Rate Optimisation

You’re going to be seeing a lot more conversion rate optimisation based posts on the blog. I have already written about how changing a colour can increase profits and how site speed was costing me $30,587 a year!

In fact this post will help speed up your site instantly if you use social media sharing buttons!

Conversion rate optimisation really is a subject that fascinates me – it is amazing how changing just 3 words can increase conversion by 43%!

Even Barak Obama got involved with conversion rate optimisation to help him win the presidential race!

If you have never done any kind of conversion rate optimisation then it is likely you are not taking full advantage of every single visitor your sites get. Ian Fernando explores ways to improve your funnels path for maximum profits.

If you run an e-commerce store you can even go a step further by making these 6 simple tweaks to boost conversion instantly, voila!

You can even give your SEO results a boost and steal clicks from higher ranking competitors simply by tweaking your title and meta tags with conversion in mind.

Heck even the length of your content can have a dramatic impact on your conversion so no more slacking off with your 500 word articles folks!

Content Creation

Content will always be king! Whether that’s front facing user content or tucked away in an auto responder sequence – content builds relationships and relationships drive sales.

With a bit of planning though you can write 1 piece of content and use it for 10 very different purposes. Talk about efficient content creation!

If you are ever struggling for a topic to write about in your niche then this infographic will help you defeat writers block to get things moving and shaking!

But really the best way to create content is by listening to your audience. Which is the sole strategy I have used to create content and drive traffic for this blog. Funnily enough its my least popular post but offers the most profit potential, go figure?

You can always check out the 15 bloggers to watch in 2013 (maybe I’ll make the list next year ^^) and see how they are getting things done or read the 26 essentials for blogging success.

E-Mail Marketing

Last week I wrote a 20 part auto responder series for my newsletter subscribers to ensure people are constantly engaged with the blog.

To maximise open rate and conversion I scheduled these to be sent out at the optimal time to send out e-mails which correlated with Shoemoney’s findings after sending over 30 million emails.

Expect my auto responders to be delivered on a Wednesday or Thursday between 9am and 12 noon :)

Case Studies

A few case studies caught my eye this month including a detailed behind the scenes look at how interview blogs like TheGrandLife work.

Mackenzie Fogelson wrote a great post at YouMoz about building a community with value – this had me thinking about how I could apply that to this site. I’ve already experimented with a few bits and bobs on my test site over and above the current forums :)

Assorted Tips

There is a really good guest post on Zac Johnson’s blog about the state of internet marketing. That post really encapsulates a lot of what inspired the creation of this blog and why I work hard to put out high quality content consistently. Great read couldn’t have put it better myself!

Unless you’ve being hiding under a rock you will have heard about the Shoemoney book launch. He has written a great post about the process and the challenges of self-publishing. A possible goal for my personal future ^^

If you had used Google Apps to host your emails you will be disappointed to find out that this is now a paid service for new accounts. Luckily Outlook.com have come to the rescue and you can use this guide to help you get setup!

I also thought some of these plugins were pretty cool as I look to improve the user experience of the blog although I am loving this new sidebar widget which you can see on the blog right now!

Mystery Method

And last but not least check out this step by step method to earn a recurring $2k+ per month!

16 Responses

  1. Jacob King

    D*** I must have been hitting twitter hard this month because I’ve read most of this. This post serves yet another purpose, helping me realize I’ve been trolling twitter too much.

    Got me thinking though, this post is a really good idea. Could be shared amongst soooo many people. Agencies, big SEOs, etc.

    It’s like a bullshit filtered RSS or twitter feed.

    Thanks Matt

    • Matthew Woodward
      January 22nd, 2013 at 3:57 pm

      Hi Jacob,

      Well you’ve got to keep on reading to keep on learning as you go! Although 99% of it is junk :)

  2. Tung Tran

    Hi Matt,

    Thanks for this great round up post :D..

    I’m crazy about conversation rate as well…

    reading How I Increased Profits By Changing The Colour Of A Button now :D

    • Matthew Woodward
      January 22nd, 2013 at 3:58 pm

      Hi Tuan,

      It certainly is an area many people overlook but can easily add instant profits to the bottom line!

  3. Chris @ JumboCD

    So I’ve been hiding under a rock and had not heard of Shoemoney’s book. Thanks to you, I have something to read today. :O)

    Thanks for wading through the fluff and giving us some meat.
    cd :O)

    • Matthew Woodward
      January 23rd, 2013 at 11:15 am

      You know – I haven’t actually bought it yet =D

  4. Wraith.Sarko

    Rare to see this type of post…pushing visitors OFF ur site to other sites.

    This is why your brand gains traction MAtt, u provide the goods (info) people need.

    • Matthew Woodward
      January 23rd, 2013 at 11:15 am

      Its what I do =D

  5. Gregory Phillips

    I have been using a bit of Facebook OG in a few webpages here and there. NOw that there is more being talked about it seems interesting that there is a battle front developing between FB and other leading companies. Thanks for the article it is good to have a great read.
    I read through a bit of this post that has a bunch of detailed info regarding the FB OG.

    • Matthew Woodward
      January 23rd, 2013 at 11:17 am

      If you haven’t already you defiantly want to fully integrate with OG sooner rather than later :) There are a number of plugins to help people do it easily and I’ve got to improve the blogs integration further yet although I’m hard coding it yuck!

  6. Adrien

    I miss a lot of articles this month due to the holiday season but I would go through them today.
    Thanks for the update!

    • Matthew Woodward
      January 23rd, 2013 at 11:17 am

      No worrys =D

  7. Karen

    Thanks for sharing Matthew, there’s some real gems in here.

    • Matthew Woodward
      January 24th, 2013 at 9:06 am

      No worrys =D Now get back to work instead of sitting about reading it all ^^

  8. Matthew | Touch To Start

    This list distracted me for way too long. Worth a read, though.

    • Matthew Woodward
      January 31st, 2013 at 9:40 am

      Always good to have some downtime and expand the mind!

What are your thoughts?

* Name, Email, Comment are Required