What I Have Read This Month – April 2013

This is the fifth post in the What I have Read This Month series which shares all of my favourite articles over the past month.

There is an awful lot of junk to sort through every month so here are the best bits according to me!

What I Have Read This Month

I’ve got lots of gems for you this month from SEO, link building & community all the way through to some great freebies!

Lets get a wiggle on-

SEO & Link Building

First of all I’ve got some f****** great SEO tips for you courtesy of FuckingSEOTips.com. F*** the meta keywords tag, its f****** useless.

Who knows? You might be creating some new f****** swear words when Google release the rumoured Zebra update aka the Merchant Quality Update.

99.9% of e-commerce sites are nothing but duplicate content & thin waste of spaces.

The product page is usually a duplicate description, the category pages list the duplicate content and the home page list the categories which list the duplicate content.

Even if its a unique product description the sites still doesn’t deserve to rank.

Basically if you run an e-commerce store, evolve or die.

Matt Cutt’s answers the question of why pages rank really well initially and the ranking drops over time. Makes sense!

Your link building fix comes courtesy of Rhea Drysdale answering 33 link building questions. Plenty of meat on that bone!

It’s also worth having a read of Majestics reaction to my 1 million domain showdown between Ahrefs and Majestic.

I R DATA SCIENTIST!!!!111oneone

Did you see that Google+ has launched their own commenting system to rival Facebook?

It’s pretty sweet because if someone shares your post on Google+ and someone comments on it, that comment shows up right on the post itself!

This is only officially available for Blogger at the moment but Brandon has hacked together a wordpress plugin already! Hit that link to see it in action!

Social Media

Jeff Sauer went balls deep with this superb case study measuring the impact of Google+ Authorship on your rankings. You need to read that right now.

Not convinced? He followed up with 8 reasons you need to establish your Google+ authority.

Lisa shares 5 great social media monitoring tools although they are more metric/report based as opposed to BuzzBundle which allows you to live where your audience lives.

Last year I won ‘The Best Of SearchEngineJournal.com 2012’ award with this post about Google Alerts.

Since then the service has degraded but luckily TalkWalker is here to save the day!


Community seems to have been a hot topic this month – heck even I started my own forum, make sure you read this to find out why you need one as well.

The SEOMoz community published a guide teaching you how to build an online community for your business.

But ProBlogger hit back with a great series of posts with their own take on how to build a community.

They followed up with some great strategies for growing your community and the 5 stages of building a culture of community (advanced stuff right there).

Readers have suggested I make this more of a community site than a blog – what do you guys think?

In fact it was because of the community that I was featured in this reputation management post as well as the continued growth of this blog – without the community, its nothing!

But once you have a great community are you engaging them in the right way?

Learn the difference between visual, auditory and kinaesthetic learns and how to combine learning styles for maximum engagement & conversion.


A couple of nice conversion case studies this month including a long landing page getting 220% better conversion than an above the fold call to action.

The same guys also published this great video explaining why navigation isn’t always necessary.

If you want to setup your own split test then check out these 10 plugins that make it super easy to do!

My next split test is going to test if the sidebar is better on the left or the right, stay tuned!

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Book Reading

During my travels I managed to settle down into Shoemoneys book called Nothing’s Changed But My Change.

It is a fantastic read and allows you to get into the mindset and approach that Jeremy not only takes to life, but business as well.

There were a surprising amount of things I could relate to throughout which kept me thoroughly hooked end to end.

Buy it now, read it immediately. Not even using an affiliate link ^^

Fancy writing and publishing your own book? Jeremy tells you how.

General / In The Office

I’ve spent a fair bit of time making my office truly portable and security is a key concern. So this article helped me out which links to lots of other helpful encryption based articles.

If you’re looking to upgrade your office you might want to buy a sweet office chair on the cheap.

Trust me back pain is, well – painful & hard to cure. Investing in a decent chair can save you a lot of pain and money in the long run.

If you’re going to be truly mobile then you’ll probably need at least 1 of these 26 business mobile apps.

Free Stuff!!!

Who doesn’t like free stuff right? Did you know about all the free Amazon web services you can take advantage of?

There is also this sweet new site that creates amazing infographics from custom data.

I haven’t had time to play with it properly yet, but I can see the income reports getting another upgrade pretty soon!

If you’ve ever needed to save a video from the web to watch later or even just rip the audio and save it as an MP3 then you need this. Handy for anyone, especially us internet marketer types!

Last but not least Google launched their version of Evernote called Google Keep.

Looks pretty cool but Evernote snapped back with a fantastic update.

It’s unlikely I will ever move away from Evernote – I use it to organise my entire life using this system.

If you’re not currently using a ‘Getting Things Done’ system then check out TheSecretWeapon immediately. I get an awful lot more done in much less time thanks to that.

24 Responses

  1. Bashoo Zmmarraii


    What a good fu**cking SEO roundup.

    • Matthew Woodward
      April 24th, 2013 at 2:36 pm

      Haha thats a great site!

  2. Brian Dean

    Killer roundup, Matt. That Google+ case study has so many golden nuggets it’s crazy.

    • Matthew Woodward
      April 24th, 2013 at 3:53 pm

      Yeah it was a great read!

  3. Oytun

    Great stuff Matt, these “What I have read this month” posts are by far the most useful posts on any internet marketing site for me. I could literally go off the grid for a month and would feel pretty caught up after reading up on one of these. I’m sure there is tremendous effort needed to pump these out on a monthly basis but hope you keep them coming!

    • Matthew Woodward
      April 25th, 2013 at 8:44 am


      Glad you like them :) I wasn’t sure when I put the first one together but people seem to like them!

      Its not that much effort now I have a system for it. Anything I mark in Google Reader auto appears in my ‘To Read’ notebook in evernote.

      Anything I see on the web I just use the evernote clipper which does the same thing.

      Then each month I just look at that notebook and decide whats worth featuring :)

  4. Chris

    Downloaded Evernote 3 months ago and have yet to figure out how to use it.

    Getting old sucks. Don’t do it.

    Just started building product-based sites this month (finally) and taking a serious whack at the Amazon affiliate program (also finally). So it looks like I’m off to check out that Zebra link.

    Thanks for the info, Matt.

    • Matthew Woodward
      April 25th, 2013 at 8:42 am

      Hi Chris,

      Just watch that video – its amazingly simple and so easy to pick up. Took me about half hour to migrate to it and get everything running smoothly.

      Instead of building product based sites, build sites in the niche where a category of them is product reviews :)

  5. Nick Othen

    Thankyou, great post. Some very interesting sites and info.

    • Matthew Woodward
      April 25th, 2013 at 8:36 am

      Cheers Nick!

  6. Enstine Muki

    Hey Matt,
    You certainly went through a lot of interesting stuffs this month.

    Haha! check this … F*** the meta keywords tag. It’s f****** useless.

    • Matthew Woodward
      May 2nd, 2013 at 7:02 pm

      hahahaha I love that site – fantastic!

  7. Devesh

    Hey Mathew,

    Great roundup. You have been sharing a lot of killer stuff, lately ;). Also, congrats on getting featured on BloggingTips.


    • Matthew Woodward
      May 2nd, 2013 at 7:02 pm

      Hi Dev,

      Thanks for your kind words! Still got lots of hard work to do yet though :)

  8. Julie Hong

    It is our pleasure to save alerts :) @talkwalker

    • Matthew Woodward
      May 2nd, 2013 at 6:58 pm

      Haha cheers Julie – might do a comparison post and set up the same alert with you and Google alerts and then publish the differences!

      • Julie Hong
        May 3rd, 2013 at 6:39 am

        Sure! That would be interesting. I will wait for an alert to pop up into my e-mails as soon as you have it published.

        • Matthew Woodward
          May 5th, 2013 at 12:56 pm

          Might not be for a few weeks yet though, pretty hectic editorial calendar at the mo!

  9. Steve Schellert


    Absolutely incredible post with anchor text links to multiple other areas. I clicked on many of the links and read the information.

    Will definitely share these really great tips and content!


    Steve Schellert

    • Matthew Woodward
      May 2nd, 2013 at 6:54 pm

      Hi Steve,

      Can easily spend an afternoon reading all of these, hopefully some of the links/posts helped you out =D

  10. Umee

    Matt, I really appreaciate if you will post an article for ‘how to setup google+ authorship with wordpress blog’.

    It’s my humble request.


    • Matthew Woodward
      July 22nd, 2013 at 7:49 am

      Just install Yoast WordPress SEO plugin ^^

      • Umee
        July 22nd, 2013 at 7:28 pm

        Will I need to edit my theme for authorship image?

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