The Very Best Of Internet Marketing May 2015

This is the 29th post in the series which shares all of my favorite internet marketing posts from the past month.

There is an awful lot of junk to sort through every month so here are the best bits according to me!

The Best Posts Of May 2015

I have spent the past 6 weeks on the road travelling so have had lots of time to read :)

There has been some awesome content dropped in all areas of internet marketing since my last roundup.

So sit tight, grab a drink – you are about to experience the very best of internet marketing this month.

SEO & Link Building

Let’s kick off with the news that Google now supports emojis in meta titles & descriptions.

That is pretty sweet and allows us to get creative to increase our click through rates which is a key ranking signal in 2015.

Expedia are already experimenting with the feature and I will be doing so as well! Update: Google are killing it already.

If you didn’t know Google started to migrate away from FreeBase to WikiData to power knowledge graph results, learn how to take advantage of this for yourself.

For those of you missing all of that precious keyword data in Analytics, but here is a handy tutorial to get it all back.

Last but not least let’s turn the focus to the Bing mobile update along with some of the key differences between the search engines.

If you missed it – don’t forget about Bing SEO as well!

Social Media

An interesting trend this year is that YouTube how to searches have increased by 70%!

What makes this even more interesting is the fact that 1 in 3 surveyed people said they buy a product after watching a how to video. That is some food for thought right there!

If you are active on Facebook you will love this case study to help you reach over 6 million people.

For the Tweeters amongst us here are 5 ways to increase clicks & conversions from your Twitter marketing efforts.

Blogging & Traffic Generation

Take a look at this awesome breakdown of how top bloggers earn money online. Lots of valuable information tucked away in there!

Following up from there is a funny tutorial on how to create a blog that doesn’t suck!

Once you have got your blog up and running you’ll want to create some easy lead magnets and then combine them with landing pages for a lethal combination.

And last but not least, you need to feed it with traffic.


If you have some old content you might want to recycle it into a Udemy course to make some extra profit!

For all of you service owners out there, have you seen this awesome SaaS growth hacking guide?

And for the productive heads out there, check out these 15 chrome extensions to help you get more out of your day!

19 Responses

  1. Dave

    Thanks for the mention, Matt!

    • Matthew Woodward
      May 26th, 2015 at 4:29 pm

      Goes both ways :)

  2. Nabeel

    Hey there Matthew. Loads of information there like always. These posts give me more ideas to write new posts. Like the next post I am gonna start researching on would be “X number of chrome extensions for Internet marketers”.

    I have one question regarding that plugin you are using. The big blue rectangle that appears in your posts that has a “via Twitter” button. I believe it is opt-in panda by one press. I do have it but I haven’t seen an option to make two tiered opt ins like you have. Any directions on that?

    • Matthew Woodward
      May 26th, 2015 at 4:28 pm

      Yeah sure that is the signin locker I believe :)

  3. Felix B

    Thanks for the post, Matthew. I didn’t know this one.

    “Let’s kick off with the news that Google now supports emojis in meta titles & descriptions”

    Superb Post…Thanks Again :)

    • Matthew Woodward
      May 26th, 2015 at 4:28 pm

      Check out the update in the post

      • Felix B
        May 27th, 2015 at 5:58 am

        Thanks for the Reply :)

        Thanks for Keeping it Updated. I will check it Daily :)

  4. Esteban

    Great tips as always. Been following you over a month and you provide great content on seo.

    Thanks Matt

    • Matthew Woodward
      May 26th, 2015 at 4:27 pm

      Thanks :)

  5. Jason Noel

    Thanks for the post Matt… I just read an article from Barry Schwartz saying that Google will stop displaying Emoji symbols soon, so don’t waste your time in implementing them for SEO… here is the article:


    • Matthew Woodward
      May 26th, 2015 at 4:25 pm

      Awww that’s a shame :(

  6. Muaz

    Thanks matt for all of the resources, very helpful for me as a newbies.

    • Matthew Woodward
      May 27th, 2015 at 12:48 pm

      No problem Muaz :)

  7. Ryan Stewart

    ahh is it too late to submit posts to be included?!

    • Matthew Woodward
      June 6th, 2015 at 11:04 am

      Not for next month, and its not often I accept a submission – this is sourced from my personal reading list notebook in Evernote that I add too as I come across cool stuff.

  8. Anthony Collins

    We couldn’t be happier that we can now use emojis for even more communication!

    Great article btw!

  9. Joe Youngblood

    Correction: Google’s John Mueller claims that Google will stop displaying emoji’s in desktop results “soon” however several weeks later they are still working as I pointed out in this tweet: https://twitter.com/YoungbloodJoe/status/602891764316274688

    If you’ve got a page in an interesting ranking position like p2 – p5, I would experiment with adding an emoji to attract more clicks away from the site on top of you.

  10. Bhim Rai

    Hey Matt,

    Great post. I quite like the emoji and how to youtube videos.

    One question though. How do you get the emoji placed in meta(websites)?

    • Matthew Woodward
      June 4th, 2015 at 2:49 pm

      Please see the update in the post

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