The Very Best Of Internet Marketing March 2015

This is the 28th post in the series which shares all of my favorite internet marketing posts from the past month.

There is an awful lot of junk to sort through every month so here are the best bits according to me!

The Best Posts Of March 2015

The past month has been an interesting world in SEO, Google are testing important layouts & actually warned us about an upcoming algorithm update for change.

On top of that I have some great content from all corners of the web including traffic generation, link building, outreach, social media & more!

Grab a Coffee & settle in, this is the best of internet marketing from the past month.

SEO & Link Building

At the start of December Mozilla Firefox changed the default search engine from Google to Yahoo leading to the biggest opportunity in search today.

That change has obviously had a big impact as Google are now begging Firefox users to change their default search back to them.

Google we are also kind enough to tell us the full details of the new mobile ranking signals. Basically if your site is not responsive by the 21st of April 2015 you are in trouble.

Not long ago I stressed how important website speed is with my case study and now Google are testing big red slow labels for sluggish sites.

If you use the Yoast SEO WordPress plugin, update it immediately – do not hesitate, do it right now.

It’s not all doom and gloom though because here are 10 great ideas to get edu backlinks or take advantage of Scrapebox for broken link building.

Make sure your fully setup to benefit from image SEO & have you ever wondered what would happen if you translated your site into 82 languages?

Traffic Generation

Learn how to promote your blog post with 20 methods anyone can apply or go all out to get featured on BuzzFeed.

Alternatively you could growth hack your way to success on all fronts but don’t underestimate the power of blogger outreach in your campaigns.

If you follow my favorite traffic strategy make sure you are tracking all your signature links!

There seems to have been a huge increase in referral spam the past couple of months. So if your Analytics is showing some weird referrers, learn how to block them now.

Blogging & Content

Learn how I built a 6 figure blog live on Zac Johnson’s PodCast.

Take advantage of these 26 blogging tools designed to save you time & simplify your life.

That’s made even easier with these 5 great sources of free images to use in your posts or when updating old ones.

Social Media

If you advertise on Facebook then its important to know they have introduced the Facebook Ad Relevance Score this month that will change how your ads perform.

You are using Facebook in your marketing right?

Learn how to take advantage of Twitter analytics to learn some amazing things about your audience or just grab some easy social backlinks.

29 Responses

  1. Gabi

    Hey Matthew,

    Thanks for this useful roundup! I found the one about blocking those annoying bots very helpful since I’ve always wondered about that!

    The changes to Firefox using Bing as their default SE is great, IMHO. I regularly use Bing and have found resources on their first page that I don’t find with Google. I guess my feelings are slightly biased since I’ve always rooted for the underdog! As well as the fact that Bing is friendlier to us SEO’s! And besides, I like it when someone can stick it to the ‘big G’ and make them beg. Even if it’s just a little at a time…

    Cheers for the consistently awesome content!


    • Matthew Woodward
      March 27th, 2015 at 10:29 am

      Haha very true indeed, even I have Bing as my default search engine.

  2. sam

    This is a rich summary of what the one should do to make a success from internet marketing. Just a question for you matt does the new google update concerns just mobile responsiveness of websites ? because I heard some talking about the return of press releases as a very effective way to rank websites so is this true ?

    • Matthew Woodward
      March 28th, 2015 at 8:14 am

      Google haven’t annoucned anything else

  3. Lizzie

    Great roundup. This weekend I’m going to take action on improving my Bing search. Also I was just looking today at how to block Semalt, so thanks for this Matthew, amazing info as usual.

    • Matthew Woodward
      March 28th, 2015 at 8:14 am

      Glad to be of service :)

  4. Amrani Anes

    Thanks for this post Matthew really great content here

    • Matthew Woodward
      March 28th, 2015 at 8:12 am

      Thanks Amrani!

  5. Matt

    Good stuff, Matt. Nice to have a collection of decent stuff in one place.

    What font are you using on the blog? Wondering what you use for the main content and the subtitles, etc?


    • Matthew Woodward
      March 28th, 2015 at 8:08 am

      Hmmm I think its just helvetica

  6. Julie Zee

    Thanks Matt!

    Great newsletter. It motivated me to submit my sitemap to Bing.

    Everyday I complete another task or two towards my SEO efforts, I’ve spent some time researching what to do, there is so much information out there and just as much info telling me to disregard all the information that I had just come to understand. It has left me a bit apprehensive but now I am finally starting to take action. It feels like tiny drops in a bucket that are never going to amount to anything but maybe some day I will be surprised :) or I will find myself slapped and at the bottom of the pile (where I started) but either way it will be a learning experience.

    Julie Z.

    • Matthew Woodward
      March 28th, 2015 at 8:07 am

      Empires are built one brick at a time :)

  7. simon

    great advice as usual, thanks

    • Matthew Woodward
      March 28th, 2015 at 8:07 am

      Thanks Simon :)

  8. simon

    ps its funny you mention bing, im fond of it as well and whats interesting is seeing traffic coming from cortana, and the impact phonetically query inputs into search via speech is a space to watch …

    • Matthew Woodward
      March 28th, 2015 at 8:06 am

      Yes it was interesting to see how the Google Hummingbird update changed things in terms of language processing which I guess came from the increase is voice search etc

  9. Tom clark

    I love reading your roundups and find them very useful. I’m just starting out myself and there is alot to learn. It’s interesting about how Google is gonna start penalising sites for not being fully mobile compliant, I think alot of people read the web on mobiles and tablets so it’s not surprising. Thanks again

    • Matthew Woodward
      March 28th, 2015 at 8:06 am

      Well at least they warned us for a change :)

  10. Naoufal

    Dear Matthew,
    I really appreciate your worthwhile content. As appreciation in my recent article I made a screen cap to promote your website ;) You can see the article on my blog article Creating A Social Media Marketing Plan Beginners Guide on Bloggingmetrics.com .

    • Matthew Woodward
      March 31st, 2015 at 8:20 am

      That is very kind of you thanks :)

  11. Roxana

    Oh s**t, I haven’t been around here for ages.
    Great posts and mentions, Matt.
    As always, I’m happy to see some final changes in Bing. I remember having a conversation two years ago with one of my “minions” (trainees) in IM, telling her that at one point we’ll see people more interested in Bing than in Google. Honestly, I can’t wait to see even more increase in the worldwide usage of SERPs, getting tired of all the limitations big boss Google has in store for us.

    About Yoast, it’s funny how bad they perform on a news blog with 20,000+ daily hits that publishes about 4-6 new articles/day. I’ve done some experimenting for 3 months at least for my friend’s gadget news blog (Romanian blog), in the end he dropped Yoast and returned to All-in-One SEO pack. There’s also a lot of limitations in their sitemaps.

    It’s interesting to experiment with FB Ads only for mobile Internet subscriptions (and limit the options for Wi-Fi connections), but I haven’t been able to build a solid case study and am sort of NDA limited with the client.

    Hope to check in soon again.
    Cheers ! :)

    • Matthew Woodward
      April 9th, 2015 at 5:16 am

      Are you going to GPeC next month?

      • Roxana
        April 9th, 2015 at 5:53 am

        I’m not sure yet, I think I’m going to London on the 14th or 15th of May, so I have to get everything checked business wise.

        I saw your name, haha, let’s hope no accidents will happen this year.
        Are you gonna stay in the city only during the event? If there’s a way, we can meet for coffee/beer before/after.

        • Matthew Woodward
          April 9th, 2015 at 10:25 am

          Then you need to go to http://www.ungagged.com/ – I’m speaking on the 16th

          I’m only in Bucharest for 12 hours or so I think

          • Roxana
            April 9th, 2015 at 10:30 am

            The UK conference is right on my birthday so I might be touring the country or sightseeing / partying like an animal in London, lol.

            In what day do you have the GPeC presentation? Maybe I can make it there.

          • Matthew Woodward
            April 9th, 2015 at 3:29 pm

            ahhh can’t blame you for that! It will be the 11th

          • Roxana
            April 9th, 2015 at 3:59 pm

            Yeah, I asked Andrei and said it was on the 11th.
            Well, I guess I’ll have to make it that day to see your presentation. ^^

  12. Permata Wardoyo

    Hi Matthew,
    Thanks for sharing always your great article, I learn a lot from your article here, and I will try to implement this advice from you to my daily.
    Thanks again, Matthew.

    • Matthew Woodward
      April 12th, 2015 at 6:28 am

      Let us know how you get on

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