The Most Powerful Type Of Backlink That You Can Build…

Not all backlinks are created equal.

Some are powerful and will drive your rankings up quickly while others can do more damage than good.

With that said, I want to teach you the difference between a powerful backlink and a terrible backlink by taking a closer look at the anatomy of the most powerful type of backlink.

Because once you understand how to identify and create the most powerful type of backlink on the planet you will see results like this-

But before you can get results like that you need to understand the anatomy of the perfect backlink.

And today I am going to break down the most powerful type of backlink on the planet for you.

The Anatomy Of The Perfect Backlink

Let me be straight with you, any backlink that you build should meet the criteria below and these are the only type of link you should be building to your site.

They provide the most bang for buck in terms of passing authority and rankings to your site and will help to accelerate the success of your site.

We can break down the perfect backlink into 5 key elements-

#1 – Site Authority

One of the strongest signals to look at is the authority of the site & page a link is coming from.

So for example a link from Wikipedia or a leading blog in your niche is far more powerful than a link from a newly registered domain.

The perfect backlink always comes from an an authoritative domain.

#2 – Relevance

The second most important thing to consider when defining the perfect backlinks is relevance.

For example if your site is about dog training, you want links from sites & pages that talk about dogs, pets or animals in general. You could even go broader by crossing over to home and family niches.

But you certainly wouldn’t want a link from ​a spammy niche..

Relevancy is becoming more and more important and the perfect backlink comes from a relevant page and/or domain.

#3 – Placement

The placement of the backlink also plays a critical role in obtaining the perfect backlink.

Google understands where links are placed and links that are placed inline of editorial context are far stronger than any other.

Sure you could get a link from a comment, in the sidebar or footer…

…but nothing will beat the power of a contextual link inline with relevant content.

#4 – Anchor Text

Anchor text can be tricky as there is no one size fits all glove recommendation.

But as a general rule you want all of your exact match/phrase match anchor text backlinks to be coming from authoritative domains.

Then diversify your anchor text ratio with branded & generic anchors with lower authority link sources.

 Basically, save the big guns for the big keywords.

#5 – Outbound Links

Last but not least is the number of outbound links on a page. The more outbound links there are, the more ‘link juice’ you have to share.

There is a common myth that Google can only read the first 100 outbound links on a page, which used to be true but they have updated since.

However, the perfect backlink would not have more than 10 outbound links on the page. In general though, the less outbound links – the better.

The Perfect Backlink In 201​9 Is…

“A backlink from a relevant authoritative website surrounded by relevant high quality content”

And that is the holy grail of link building that you should be aspiring to!

There isn’t a stronger backlink on the planet.

It is these types of backlinks that are behind the rankings of the most competitive niches in SEO like my client in the video games niche.

This site was absolutely torn apart by a previous penguin penalty.

But this link building strategy was deployed at the start of November 2014:

That has seen ranking and traffic grow consistently from ​15,000 visitors per month​…

To more than 300,000 per month in 2019- 

And that’s not all:

The site has now enjoyed ​over ​​9 million visitors from Google since deploying the link building strategy back in November 2014-

9 million search visits

Wrapping It Up

Remember that the most powerful type of backlink that you can build is-

  • From an authoritative domain
  • From a relevant domain/page
  • Place inline of editorial context
  • With optimised anchor text
  • And as few outbound links as possible

You can learn how to create those types of backlinks on demand in my 100% free video training series.

I promise that these free videos change the way you do SEO forever.

Want me to rank your site?

177 Responses

  1. Jose Luiz

    Creating links is always a tricky subject, but I’ve learned a lot here. Thank you!
    Sorry my english is not good.

    • Matthew Woodward
      April 8th, 2019 at 1:11 am

      No problem Jose, hope I’ve given you some good tips!

  2. Kapil Kumar

    Tank you very much.
    I have been looking for such articles for couple of days.
    After reading this, I would say ” a per perfect blog on backlink”.

    thank you once again.

    • Matthew Woodward
      April 1st, 2019 at 4:38 am

      No worries, glad you found what you needed on my blog!

  3. Aman

    ALL my doubts are cleared about backlink
    the best blog for blogging in the whole web

    • Matthew Woodward
      April 1st, 2019 at 4:40 am

      Awesome, thanks :)


    very informative Luv from india

    • Matthew Woodward
      March 27th, 2019 at 2:35 am

      Thanks for the love!

  5. Reha

    Thank you so much. I got many answers after going through this post. From now will surely go through the listed steps for sure.

    • Matthew Woodward
      March 22nd, 2019 at 3:16 am

      Great news Reha!

  6. Soumya Roy

    Hi Matthew Woodward. Informative post indeed for beginners, but essentially these links have always been the most powerful links for websites. After coming from your FB sponsored ad, I couldn’t find anything new here.

    Soumya Roy

    • Matthew Woodward
      March 16th, 2019 at 7:09 am

      Hey Soumya, thanks for checking out the article. Some link building methods have stood the test of time and as you rightly said this is one of those methods. It would be remiss of me not to have a tutorial :)

  7. Latest Jobs

    Very Nice Content

    • Matthew Woodward
      March 16th, 2019 at 7:22 am

      Thanks very much :)

  8. Mukesh Kumar

    Awesome Article.. its good for me.. thanks admin

    • Matthew Woodward
      March 16th, 2019 at 7:56 am

      No probs Mukesh :)

  9. Your's Web Design

    Hi Matthew, very nice content. Keep up the good work.

    • Matthew Woodward
      March 8th, 2019 at 3:13 am


  10. Google Adsense Approval

    Thanks for sharing Backlinks tips on your blog. I’m a BIG FAN of you and your blog.I learned lots of tips and tricks and I applied to my blog and my blog traffic is increased. Thanks once again.

    • Matthew Woodward
      March 6th, 2019 at 10:27 am

      Awesome news! Glad your blog’s traffic is increasing!

  11. Mark Steven

    a great share, learned a looooot from this, thanks you sir,

    • Matthew Woodward
      March 6th, 2019 at 10:31 am

      Awesome news Mark.

  12. Karunakar Patel

    Yes, it was true. And the outbound links to the higher DA domains would also help to boost rankings.

    • Matthew Woodward
      March 4th, 2019 at 1:14 pm

      For sure!

  13. Alvaro

    Thanks for sharing! ..
    I found this article amazing and very informative.

    • Matthew Woodward
      March 4th, 2019 at 1:26 pm

      Glad to hear it Alvaro! Hope you’ll put the article to good use.

  14. HowTechno

    Hi I found your website just now I have also started a blog but I am not getting traffic for my blog can you tell me What should I do now to get more traffic for my blog

  15. Nihar

    nice post thanks for sharing this post

    • Matthew Woodward
      March 4th, 2019 at 1:39 pm

      Happy I could help Nihar!

  16. Rajiv Chand

    There are huge content out there on google.

    I read 100s, but this one is “genuinely great” to the point, hitting the bulls eye in all 5points.

    I’m reading your blog since Feb 2018 and this is my 1st comment, as I am not able to stop my self appreciating you and your work!

    Thank you so much,

    God Bless You & Yours

    • Matthew Woodward
      February 18th, 2019 at 3:03 am

      Hry Rajiv. So pleased you’re finding my blog so helpful! Thanks for the feedback.

  17. tech viral hindi


    • Matthew Woodward
      February 11th, 2019 at 5:57 am

      Cheers – hope it was useful.

  18. Instagram Image Downloader
    2.9.2019 so much for teaching us that how can we create and recognize good and high quality backlinks

  19. alfa vision

    I found this thought amazing.

    • Matthew Woodward
      February 11th, 2019 at 6:18 am

      Yep, if you get it right it can be!

  20. Oty Emmanuel

    Great work Matthew. God Bless you real Good. Your guide on PBN and expired domain that I followed skyrocketed my site within six months. You are truly the best.

    • Matthew Woodward
      February 11th, 2019 at 6:24 am

      Awesome news Oty!

  21. Akshay

    Very nice blog it’s very useful for me

    • Matthew Woodward
      January 30th, 2019 at 2:22 am

      No problem Akshay. Hope you have success with the info you have learnt.

  22. Sico

    I recommend you try to follow this link line of 2018 the LInk Affinity tool

    • Matthew Woodward
      January 23rd, 2019 at 2:21 am

      Thanks for the recommendation!

  23. Manoj Kumar Kushwah

    I like this blog websites this websites show how you can make back links from various field thanks very much.

    • Matthew Woodward
      January 19th, 2019 at 1:33 pm

      No worries Manoj!

  24. Aman

    I was looking for some information on how to get a backlink today. When I came across your list of resources.
    I just thought you’d like to know, I recently published a guide on SEO
    It works be awsm if you’d consider mentioning my blog name in your post
    It might make a nice addition to your page.
    Either way, keep up the awsome work!!!

    • Matthew Woodward
      January 19th, 2019 at 1:37 pm

      Thanks Aman! Cheers for the guide, I’ll check it out :)

  25. MyCashClick

    Thanks So much for sharing this!

    • Matthew Woodward
      January 16th, 2019 at 8:28 am

      Glad to! Hope it proves useful.

  26. Shirish

    Great post!

    • Matthew Woodward
      January 14th, 2019 at 12:49 pm

      Cheers Shirish!

  27. Shelbi

    In 2019 backlink matter? I have seen some small site outrank big authority sites.

    • Matthew Woodward
      January 11th, 2019 at 5:34 am

      Yes backlinks matter! They seem to be the one thing that Google wants and never goes out of fashion.

  28. Dosti shayari

    its very nice information

    • Matthew Woodward
      January 7th, 2019 at 5:29 pm

      Hope it proves helpful for you :)

  29. Sapna Desai

    Amazing post, it’s good for beginners like me to understand how backlink works the best.

    I wanted to know if a site has a huge number of no follow links. Wil that help in ranking as well.

    • Matthew Woodward
      December 31st, 2018 at 4:52 am

      If you have lots of ‘no follow’ links they indirectly give SEO value as they will still send visitors to your site. But ‘do follow’ links are much better.

  30. Richard James Brian

    Great Post, Thanks for sharing this.

    • Matthew Woodward
      December 21st, 2018 at 8:24 am

      No worries Richard, I hope the info proves useful :)

  31. builders in tripunithura

    Nice post very useful for me

    • Matthew Woodward
      December 13th, 2018 at 7:00 am

      Awesome news

  32. ayezaz khan

    hi sir you made my career i am big fan of urs i wait for ur articles on blogging on daily basis if i required any type of help plz guide me thankyou so much and my english is not good sorry for that

    • Matthew Woodward
      December 13th, 2018 at 7:46 am

      Glad to have helped Ayezaz!

  33. small business ideas

    Sir, I have no knowledge of building powerful backlinks. I am a blogger and using blogspot platform for blogging. Can you help me to find out some good backlinks?

  34. komal kaur

    It’s really useful for future time..

    • Matthew Woodward
      December 10th, 2018 at 5:43 am

      Let me know how you get on with the strategy.

  35. komal kaur

    Nice stuff Thanks for sharing with us

    • Matthew Woodward
      December 10th, 2018 at 5:44 am

      Hope it proves helpful.

  36. Masterjie

    What a great guide & info. Since we are facing the phenomenon of traffic lost due google algo update lately, this is the perfect way to consider as medicine for our website.

    Thank you sir.

    • Matthew Woodward
      November 16th, 2018 at 10:03 am

      Glad to be of help!

  37. Abhishek

    Nice post very useful for me

    • Matthew Woodward
      November 12th, 2018 at 3:44 pm

      Glad to hear it.

  38. Ayushya Healthcare

    Thank for share high pr ar autority website backlink create

    • Matthew Woodward
      November 2nd, 2018 at 2:16 pm

      Not a problem.

  39. Fakhruddin Ahmad

    Your post is very nice thanks for sharing.

    • Matthew Woodward
      October 29th, 2018 at 10:27 am

      Thanks very much, I hope it proves useful. Keep an eye out for my new content.

  40. RS Pandey

    Very concise and effective information on backlinks. Thanks.

    • Matthew Woodward
      October 12th, 2018 at 12:58 pm

      No worries :)


    really very nice article , its very useful topic

    • Matthew Woodward
      October 8th, 2018 at 11:01 am

      Thanks very much Neeraj, glad it was helpful.

  42. Satyam

    Really Amazing…

    • Matthew Woodward
      October 5th, 2018 at 9:24 am

      Thanks Satyam!

  43. Nitin Kumar

    WOW Matthew great information about backlinks.
    i’m always read your article and follow your point and apply in my blog.
    Thanks for sharing

    • Matthew Woodward
      October 1st, 2018 at 4:23 pm

      Thanks Nitin, glad to hear you are a regular on my blog and you like my posts :)

  44. Trendly Tech

    Great and useful thing it is.

    • Matthew Woodward
      October 1st, 2018 at 4:31 pm

      Hope it works for you!

  45. Pradeep Gujjar

    Awsome Post Sir, I am small blogger from india.

    • Matthew Woodward
      September 27th, 2018 at 2:14 pm

      Soon to be big blogger I hope :)

  46. Kimray

    Such a great information regarding link building. Thanks for sharing blog.

    • Matthew Woodward
      September 24th, 2018 at 8:32 am

      You are welcome and no problem :)

    • Matthew Woodward
      September 24th, 2018 at 10:19 am

      You are welcome :)

  47. Nagababu

    Thank you for giving a valuable information and I want to know about backlink strategies. please let me know any ideas

    • Matthew Woodward
      September 19th, 2018 at 7:33 am

      There’s loads of strategies already available across my blog (just a few clicks away)

  48. Param adam

    Thank you

    • Matthew Woodward
      September 19th, 2018 at 7:48 am

      You’re welcome!

  49. akhil

    Thank you for the information..!

    • Matthew Woodward
      September 17th, 2018 at 11:15 am

      You are welcome!

  50. Adam

    Thank you share here for good lines

    • Matthew Woodward
      August 15th, 2018 at 10:55 am

      No problem Adam.


    Thanks for your explanation. I Had started my blog before 2 months and I was struggling to get an explanation about backlink.

    • Matthew Woodward
      June 15th, 2018 at 5:29 pm

      I’m glad you found your explanation here

  52. i9finite

    Hello! Great article, there.
    Very helpful in knowing where to look for backlinks and avoiding bad ones.


    • Matthew Woodward
      June 12th, 2018 at 5:27 pm

      Thanks, glad you found it useful

  53. priya

    Thank you For sharing Great article for traffic. this article is very helpful for me. we follow this techniques in my activities to improve the ranking as well as traffic through content marketing.

    • Matthew Woodward
      June 16th, 2018 at 12:07 pm

      Hey Priya, glad to hear it! Good luck

  54. Yogeshwar Gaur

    hey, this is very informative article.
    thankyou sir for sharing this article.

    • Matthew Woodward
      June 8th, 2018 at 10:31 am

      No worries, hope you found it useful

  55. Praveen

    Thanks woodword ! Thanks for sharing your knowledge about Backlinks :) Gonna share it with my colleagues

    • Matthew Woodward
      June 6th, 2018 at 1:04 pm

      Hey Praveen, no problem and thanks for the shares

  56. Anand Joshi

    Very useful information. Thanks For sharing

    • Matthew Woodward
      June 6th, 2018 at 1:08 pm

      No problem, come back soon

  57. Rahul Kumar

    Thanks for details

    • Matthew Woodward
      June 4th, 2018 at 12:24 pm

      No problem

  58. Download Latest Software

    This is awesome article.i love it this article

    • Matthew Woodward
      June 4th, 2018 at 12:31 pm

      Glad you liked it, hope you learnt something new

  59. Shivam Kumar

    Hey Matthew,

    Nice Article I just love the way you have organized this post straight to the point, no bullshit, just pure knowledge.

    • Matthew Woodward
      June 4th, 2018 at 12:32 pm

      Thanks Shivam, that’s how I roll :)

  60. ashish tamori

    Hey Matthew,

    I just love the way you have organized this post, straight to the point, no bullshit, just pure knowledge.

    • Matthew Woodward
      June 1st, 2018 at 8:29 am

      Hey Ashish, yep that’s my style

  61. Pradeep Pradhan

    Nice article about backlink

    • Matthew Woodward
      June 1st, 2018 at 8:31 am

      Thanks :)

  62. sumitina

    amazing, i appreciate your written style.

    • Matthew Woodward
      May 31st, 2018 at 9:47 am

      Good, I am glad you liked it

  63. Chawla Relocation

    Nice article

    • Matthew Woodward
      May 31st, 2018 at 10:24 am

      Thanks, hope you put it to good use

  64. Fun With Puzzles

    Amazing information about back-links. Thanks for this article

    • Matthew Woodward
      May 31st, 2018 at 10:26 am

      Hey, no problem. Hope you put it to good use

  65. Priyesh

    article very interesting and helpful.

    Thanks for sharing this amazing information.

    • Matthew Woodward
      May 29th, 2018 at 10:10 am

      No problem, thanks for reading

  66. ponam
  67. S Sarkar

    Amazing. Great post. In fact, the most valuable I read this entire year. Thanks a tonne.

    • Matthew Woodward
      May 23rd, 2018 at 9:00 am

      Wow, thank you very much. I hope you find it useful

  68. ponam

    its great pleasure to read your blog

    • Matthew Woodward
      May 21st, 2018 at 8:51 am

      Thanks very much

  69. sumit kumar gupta

    Wow! This is very helpful to create a high quality backlink. Thank you sir for sharing a great article.

    • Matthew Woodward
      May 21st, 2018 at 8:52 am

      No problem, I hope you can put it to good use

  70. How to look handsome

    wow thnx for tell this info.

    • Matthew Woodward
      May 16th, 2018 at 11:30 am

      No problem

  71. trupti

    Thanks for sharing Backlinks tips on your blog. I’m a BIG FAN of you and your blog.I learned lots of tips and tricks and I applied to my blog and my blog traffic is increased. Thanks once again.

    • Matthew Woodward
      May 16th, 2018 at 11:34 am

      That’s great news! Keep coming back for new tips and to keep yourself refreshed :)

  72. Marcos João

    Very usefull this article. Thanks so much!

    • Matthew Woodward
      May 15th, 2018 at 9:12 am

      No problem Marcos, glad you found it useful

  73. Asif

    Amazing sir .
    Thanks for guidance ..

    • Matthew Woodward
      May 7th, 2018 at 10:10 am

      No problem Asif :)

  74. arjoon

    Earlier I was getting a good google traffic, but now for the last 1 year my website traffic reduced to 80 %. You articlle is good hope this will help me to increase my website traffic.

    • Matthew Woodward
      April 23rd, 2018 at 11:17 am

      Hi, I have a load of articles that will help increase your website traffic, make sure you read them! Then get grafting!

  75. Musthafa PA

    Amazing blog about backlinks. I also had the same confusion. Getting backlinks is important or creating high-quality backlinks. Thanks a lot.

    • Matthew Woodward
      April 23rd, 2018 at 11:22 am

      Powerful backlinks means your ranking will only be going in one direction. UP!

  76. CM Imran

    Thank you bro for sharing great info.

    • Matthew Woodward
      April 21st, 2018 at 11:47 am

      Hey pal, no problem

  77. KARAN

    Beautiful post.Loved reading it because its practical and possible.Thank you

    • Matthew Woodward
      April 12th, 2018 at 2:26 pm

      Hey Karan, thanks, I am glad you loved it!

  78. Kutalands

    Cool thanks

    • Matthew Woodward
      April 11th, 2018 at 9:40 am

      No worries :)

  79. jimmy

    It Help a lot
    Gurpreet singh

    • Matthew Woodward
      April 10th, 2018 at 1:41 pm

      No problem

  80. Urban Legend

    Love the artcile. Thanks

    • Matthew Woodward
      April 2nd, 2018 at 9:09 am

      I love it too, cheers!

  81. Frank Dude

    Loved it Thumps up!!

    • Matthew Woodward
      April 2nd, 2018 at 3:53 pm

      Thanks for the thumbs up Frank :)

  82. Rene

    Great tips on backlinks, I am constantly searching for ways to create backlinks to my domain. And by far you provide always good content, thanks.

    • Matthew Woodward
      April 2nd, 2018 at 3:56 pm

      I hope they have helped you out somewhat Rene

  83. adil

    thanks for sharing

    • Matthew Woodward
      April 2nd, 2018 at 3:56 pm

      no worries

  84. Karan

    Hey Matthew,

    I just love the way you have organized this post, straight to the point, no bullshit, just pure knowledge.

    I personally don’t like sidebar links, I tried it once and my keyword which had 2 million searches and was ranking on 2nd page within a month vanished away completely because of some stupid mistakes.

    Right now, I focus more on in-content contextual backlinks from high authority websites, just like you advised.


    • Matthew Woodward
      April 2nd, 2018 at 3:49 pm

      Thanks Karan, that is exactly my style, no bullshit.

  85. Mohamad Zidani

    This is magnificent Mr. Woodward, Thank you!

    • Matthew Woodward
      April 2nd, 2018 at 3:41 pm

      I hope it has helped you out Mohamad

      • Mohamad Zidani
        April 2nd, 2018 at 9:55 pm

        It Help a lot

  86. Irene Calcaneo

    Hey Matthew! I’m your fan. I’ve learned a lot -A LOT- with all the material you have online. And this article is very clear about the anatomy that must have -ideally- a backlink in order to be powerful -and helpful- to our strategy.

    Sorry for my English,It’s not so good as I wanted.

    Now I´m learning how to scape from a seo negative with awful backlinks hahaha. Somebody is forcing me to learn it haha.

    Thank you a lot for share!!

    • Matthew Woodward
      September 28th, 2017 at 11:18 am

      No problem your English is great pero hablo espanol tambien mas o menos!

  87. Alex

    Good job Matthew!
    How about ahrefs url rating value?
    I often see pages with good inbound backlinks and great ahrefs rank but low UR. Should I try to get backlink from such page?
    P.S. Sorry for my English.

    • Matthew Woodward
      September 28th, 2017 at 11:18 am

      You should look at all the metrics and make a decision on a complete picture

  88. Christopher Kennedy

    I truly appreciate your rundown on the facts of, and the methods for, generating the most powerful backlinks possible, Mr. Woodward. I’ve been following your work for quite some time and, indeed, you are one of the experts. Kudos to you! However, a question looms…is it preferable to have a mixture of mediocre to perfect links or just an A-list? Now, back to link construction…

    • Matthew Woodward
      September 28th, 2017 at 11:19 am

      No problem – just focus on the A list :)

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