33 SEO Tools For Mac OS X To Improve Your Search Engine Rankings

seo tools for macIt really is amazing just how many of you need SEO tools for Mac OS X. When I launched my own free tool I was surprised by just how many requests I got for a Apple Mac version.

So I have decided to roundup all of the internet marketing & SEO software for Mac OS X as I could find.

I have broken down all of the SEO tools for Mac OS X by category and also marked whether they are free, have a free version or a free trial for your convenience.

If you are aware of any of other SEO software for Mac OS X then please let me know and I will add them to this list!

SEO Tools For Mac OS X

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SEO Reporting

Market Samurai (Full 14 Day Trial) – This tool has been around for years and includes a rank tracker, domain finder, content finder, content publishing & link finder. I really like the SEO competitor analysis module.

SEO Powersuite (Free Version) – This includes a suite of 4 SEO tools for Mac including Rank Tracker, Website Auditor, SEO Spyglass & Link Assistant. I have used this suite of tools for a long time, see my full SEO Power Suite review.

Advanced Web Ranking (Free Trial) – This tool can monitor all aspects of your SEO campaign including ranks, creating SEO audits, monitoring social media and producing great looking white label reports.

Domainer (100% Free) – This great app lets you keep track of any domain and is great for tracking your fleet of sites. It pulls in a range of metrics like Alexa information, links & page rank. Can also use to monitor competitors.

Keyword Research / Competitor Analysis

Long Tail Pro – A recent update in July 2015 makes Long Tail Pro a fantastic keyword tool for anyone using a Mac. You can watch my full Long Tail Pro tutorial here.

Market Samurai (Full 14 Day Trial) – I love the keyword research and SEO competiton modules of Market Samurai. In all honesty they are the only modules use in the software because they are the best in the business.

SEOggestor (100% Free) – This is a very simple to use keyword generator tool. It will take your source keyword and use Google, Bing, YouTube, Amazon, Yahoo & Yandex to suggest other related keywords to explore.

Rank Tracking

Rank Tracker (Free Version) – This is part of SEO Powersuite but available separately. This is my rank tracking tool of choice as the data belongs to you and isn’t stored in the cloud. More in this review.

CuteRank (Free Version) – Another desktop based piece of software for rank tracking that works well for Mac OS X users. Pretty much the same as Rank Tracker and does what it says on the tin.

SERank (Free Trial) – Yet another rank tracker available for the Mac although it does cost more than the others and there is no free trial available. It doesn’t offer anything unique over the competition.

RankGuru – A different tool that sits in your menu bar to notify you of rankings update/changes. Really cool to help you keep an eye on things across a range of websites.

SEOExtract (Free Version) – Another desktop based tool that can track the rankings of your websites and competitors. It can also help to analyse your website and competitors to suggest improvements.

Content Creation

Spin Rewriter (5 Day Trial) – This is the only native spinning software that is available for Mac OS X. However it is also one of the most robust offering a range of advanced spinning features that you can apply with this tutorial.

Link Building

SEO SpyGlass (Free Version) – This is a great tool to monitor your backlink profile and get a breakdown of metrics such as anchor text usage and so forth. Use it to monitor your backlink profile or competitors part of this review & this strategy.

Link Assistant (Free Version) – Another tool that is part of SEO Powersuite is great for outreach and finding link partners although I have used it to help automate guest posting.

SEOPingler (100% Free) – This is a free pinging tool for Mac OS X that is quick & easy to use. However pinging backlinks is not a great way to get them indexed and there are much better ways to index backlinks.

On Site SEO

Website Auditor (Free Version) – Part of SEO Powersuite, you can use Website Auditor to crawl your entire site and report any SEO issues it finds and export reports. Part of this review.

SEIntelligence – This software will analyse the current top ranking websites and compare them to yours. It produces a report on what you need to change on your site based on what is currently ranking.

iWeb SEO Tool – If you use iWeb then you will be aware of the SEO limitations it has. Using the iWeb SEO tool opens up a whole host of new options that will allow you to optimise your site quickly & easily.

Screaming Frog SEO Spider (Free Version) – One of the best free seo tools for mac to help spider your website and find problems. Take advantage of the free version to uncover any problems with your site.

Integrity (100% Free) – Use this free software to spider your entire website and come back with a list of broken links that need fixing. You can export a range of reports and manage multiple websites.

ReActivity (100% Free) – Google has used site speed as a ranking factor for a while now and this free seo software for mac will measure your websites load time & page sizes to help you optimise your website.

BeamUsUp (100% Free) – Another site crawler this will crawl without limits and create a range of detailed reports about your site. It can also export direct to Google Drive which is perfect for handing the reports off to a team member to process.

Social Media

BuzzBundle (Free Version) – Made by the same team behind SEO Powersuite, BuzzBundle makes it easy to identify & engage with your target audience. I grew this very 6 figure blog by manually doing a lot of what BuzzBundle helps automate – read my full review here.

Tweet Adder (Free Trial) – A great tool for Twitter marketing & automation. Mac users can use this tool to apply the same strategy I used to double Twitter traffic & engagement on this blog.

HootSuite (Free Version) – This is the tool I use to monitor a range of social media channels including Twitter, Facebook and Google+. It also allows you to monitor specific terms so you can jump into the conversation as it is happening.

SocialLeadFreak – A Mac compatible tool for harvesting data from Facebook and Google+ to use in your social campaigns however you see fit.

Mention (Free Version) – A web monitoring tool with a desktop and web based client for Mac. You can use this to monitor social media for a range of terms like your brand/website so you can jump in and respond easily.

TweetBot – A Twitter management client that runs of both OS X and iOS it allows you to streamline your Twitter management although the 100% free TweetDeck below will be good enough for most people.

TweetDeck (100% Free) – The official desktop client for Twitter makes it easy to manage your Twitter account. It has a range of features and you can use it to manage multiple accounts.

General Tools

IP Vanish – This VPN service has a Mac client along with clients for Android & iPhone. You can use it to encrypt your internet connection end to end securely and make it appear like you are located in different areas of the world.

TextExpander – A great tool for saving time that I use in windows. It will automatically replace text as you type. For example when I type hre it inserts the HTML code for a link, automatically adds the URL on clipboard in the right place AND leaves the cursor so I only have to type the anchor text. I use this to compose emails, write posts, code snippets etc

OpenOffice (100% Free) – A full suite of office applications including Microsoft Word, Excel & Publisher alternatives that are compatible with all Microsoft Office formats. You can use this suite of tools to create PDF eBooks, excel reports and so on.

Windows VPS

If you want to run any other tools then the best thing to do is use a Windows VPS. A VPS is just a computer that is running Windows in a data centre somewhere.

You can use a remote desktop connection from your Mac to connect to the Windows VPS and have full access to a Windows environment that is running 24 hours a day, 7 days a week connected to a fast line.

This is great for leaving software running all day every day like GSA Search Engine Ranker and as a Windows user I use a few Windows VPS’s to run all of my tools to free up local resources and bandwidth.

A windows VPS is the best solution to run windows apps on your Apple Mac. Use DropBox to sync your files between your local machine and the VPS.

PowerUpHosting – I have used these guys for a very long time and they offer great performance and pricing.

CheapWindowsVPS – I have been using these guys for the past couple of months to build social media automation stations that build followings on Twitter, Instagram, Facebook, Pinterest, Stumbleupon & more automagically.

Did I Miss Any?

If there are any other SEO tools for Mac OS X that I’ve missed then please let me know in the comments and I’ll add them to the post!

47 Responses

  1. Gary

    Nice one Matt. Any sign of RankCracker for Mac… decided I better ask before everybody else does.


    • Matthew Woodward
      October 20th, 2014 at 11:00 pm

      Not yet sorry =/

  2. Eze John

    Great post man.
    I use Windows and a lot of this tools online works on Windows

  3. Michael Bely

    Hi Matt, interesting breakdown.

    According to en.wikipedia.org/wiki/Usage_share_of_operating_systems, there are 6.38% OS X and more than 90% Win users.

    Looks like Mac users are more interested in marketing/SEO tools in general :)

    By the way, using Linux VPS/dedicated is cheaper, but requires some tech knowledge to use it. Even only-Windows software can run on Linux using Wine (not always, but often).

    For example I’ve used to run Xenu on light Linux desktop environment using Wine, and it was not only cheaper but more effective (could use weaker server).

    • Matthew Woodward
      October 20th, 2014 at 10:57 pm

      Well 14.64% of the traffic to this blog comes from a Mac :)

      • Rachel Shelley
        July 7th, 2017 at 12:45 pm

        I read most of your content from work on a PC, but I own a Mac at home. Could be the same for others which would bias your data. PC monkey by day, Macpreneur by night.

  4. The Guy

    Hey Matthew,

    Many thanks for this and your timing is wonderful. I got my first ever Mac (a Macbook Air) just a couple of weeks ago. Having been used to Windows for so long I’m still learning a heck of a lot. Then this last weekend they changed my operating system to Yosemite – now some of the things I learned aren’t so relevant anymore!

    I’ll have a look at these tools and see which can help me. I do wonder though (after all my experiences with Windows) should I limit the number of apps I install on my Mac? Will too many apps slow it down?

    • Matthew Woodward
      October 20th, 2014 at 10:56 pm

      Glad to be of service :)

    • Daniel Ott
      October 23rd, 2014 at 9:59 pm

      Don’t worry about installing apps on a Mac. You can have 1 or 1000 and you won’t notice any difference in speed, one of the many joys of Mac! And you don’t defrag either – pure bliss! Also if there are any Windows apps you want on your Mac you can use WineBottler which does a pretty damned good job of getting them running without needing any Windows software. I got Xenu’s Link Sleuth running on my mac using that.

  5. Joe Simmonds

    Thanks for another great blog post, Matt! I’ve always preferred the workflow of the Mac OS over Windows but the incompatibility with The Best Spinner is killing me. I tried Spin Rewriter but it seemed really limited. In your experience, do you find that Spin Rewriter will do enough to cover all of your spun content needs?

    • Matthew Woodward
      October 21st, 2014 at 11:50 pm

      Personally I use The Best Spinner but Spin Rewriter just did a big update today so check it out

  6. Dennis Seymour

    Hi Matt, I would suggest URL Profiler and Keyword Researcher. They are also great tools that work on macs.

    • Matthew Woodward
      April 12th, 2018 at 4:49 pm

      Thanks Dennis

  7. chirag

    awesome man!!!! you are fabolous matt :)

    • Matthew Woodward
      October 21st, 2014 at 11:50 pm

      Thanks for reading!

  8. karl

    Curious to know what you think is “missing” i.e. what would be the ideal toolset for mac based on what you have for windows. For example : rankcracker for linkbuilding.

    • Matthew Woodward
      October 21st, 2014 at 11:49 pm

      I think the main thing that Macs are missing is Windows

  9. Jack Gamble

    I can vouch for screaming frog. Great tool. There’s also a few other tools on your list that I don’t know but will look into. We are at a couple hundred SEO clients by now and need to utilize tools as much as possible to save time. Thanks Matt

    • Matthew Woodward
      October 21st, 2014 at 11:48 pm

      If you know of any others let me know!

  10. I. C. Daniel

    That’s a nice collection of internet marketing tools. Thanks for sharing them Matthew!

    • Matthew Woodward
      October 21st, 2014 at 11:37 pm

      Enjoy :)

  11. Keiran

    Thanks for sharing. I returned to the Apple Mac after 15 years on Windows PCs, and finding compatible software can be a bit frustrating.

    I enjoyed your tutorial on The Best Spinner, but it’s not available for the Mac so I was a bit stuck. I found Spin Rewriter, which is web-based so works with a Mac, and I could do everything you recommended.

    The new version 5 came out today, and it’s got some really nice additions, so I would recommend your readers check it out whether they are using a Mac or Windows PC.

    • Matthew Woodward
      October 21st, 2014 at 11:36 pm

      Yeah I saw that this morning will check it out!

  12. Charlotte oates

    Thanks for putting this together, really useful.

    I’ve had a Mac for a while and I’ve regularly wondered whether a particular tool will work (as not everyone makes it particularly clear). Now I know, I’ll have to go through and work out which ones I want!

    • Matthew Woodward
      October 21st, 2014 at 11:36 pm

      No problem glad it helped!

  13. Kostas Chiotis

    Great list Matthew, I think you have covered all bases here and there is certainly some here that I have never looked at but that sound interesting to me.

    • Matthew Woodward
      October 24th, 2014 at 5:00 pm

      Let me know if you find any more =D

  14. Jon

    Matt I just want to say that I have been waiting for somebody to do this type of post. I KNEW you’d be ahead of the curve once again!

    I know that you regularly take digs at mac (in a fun way obviously) but myself and many others do much prefer the workflow on mac to Windows. The fact that you took the time to make this even though you aren’t a mac user at all yourself shows how great this blog is.

    Thanks mate!


    • Matthew Woodward
      October 24th, 2014 at 4:58 pm

      No worrys – it’s what the readers want :)


    It’s worth noting that by running Parallels to setup a VM and install windows there really aren’t many Windows applications that can’t be run extremely well on a Mac. My iMac (which I love) dedicates 8GB ram and 2 cores to the Windows VM and I have no trouble running all but the most demanding applications. I’m hard pressed to find anything that doesn’t run just as well as it would on a PC with similar hardware.

    • Matthew Woodward
      October 28th, 2014 at 2:16 pm

      YOUR BACK!!!! Man how goes it? It’s been a long time I was getting worried, even had a few emails from readers asking where you went!

      Hope all is well! Get yourself to Vegas for BHW conference :)

  16. drew

    Great Post Matt, I’m already using many of these mentioned tools on windows. Not using Mac yet..

    • Matthew Woodward
      November 3rd, 2014 at 2:18 pm

      Which ones are you using on Windows?

  17. Michael

    Great to see so many Mac SEO tools – I didn’t realise there were so many.

    Let me add mine to the mix:

    Hopefully they all have something different to offer

  18. Matt

    Can you try our seo crawler? Its a command line app with no limits and its free, no catches, any platform – just need java installed. http://www.websiteop.com/link-matrix-free-seo-crawler/ – I’d love to hear some feedback – I just didn’t want to pay for a crawler, so I made my own…and I want to give it away for free and improve it.

  19. Munir Nathoo

    Hey Matt, I think you can now add the new LTP V 3.0 to keyword research…

    • Matthew Woodward
      July 20th, 2015 at 10:19 am

      Done – thanks :)

  20. مزون لباس عروس

    thanks !

    • Matthew Woodward
      November 21st, 2015 at 6:19 pm

      No problem :)

  21. Web Hosting US

    Thank sir, work on my mac :D

    • Matthew Woodward
      July 6th, 2016 at 5:15 pm

      I should hope so!

  22. SEO Tools Centre

    You are rock man! really awesome collection ever i found here..

    • Matthew Woodward
      October 17th, 2016 at 11:01 am

      No problem!

  23. inFutive Technology

    Nice Article, Thanks for sharing me

    • Matthew Woodward
      June 8th, 2018 at 10:32 am

      No problem, hope you found it useful

  24. S P Dixon

    Hi Matt, Thanks for this. If you’re not limiting your list to free tools then Scrutiny is the big brother of Integrity. As well as the link checking and xml sitemap it reports SEO factors insecure / mixed content and other things.

    • Matthew Woodward
      October 12th, 2018 at 12:19 pm

      Thanks very much for the recommendation.

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