The Best Of Internet Marketing June 2014

This is the 19th post in the series which shares all of my favourite internet marketing posts from the past month.

There is an awful lot of junk to sort through every month so here are the best bits according to me!

The Best Posts Of June 2014

While I took most of June off for my birthday celebrations & travelling around Costa Rica more, I did managed to get a lot of reading done!

There have been some great posts throughout the month covering all aspects of internet marketing!

Let’s get stuck in to the good stuff =D

SEO & Link Building

There has been a lot of talk about negative SEO this month and Matt Cutt’s got grilled at SMX Advanced saying they are aware people are worried about it.

That doesn’t confirm or deny that negative SEO exists, but let me assure you it does! I have wanted to publish a step by step tutorial & case study of the various way you can do negative SEO for a while – but haven’t due to the possible backlash.

Before it was called negative SEO, we used to call it Google Bowling & it was very hard to do! However the algo updates the past 2-3 years have made it easier than ever before to destroy someones rankings. Is this a topic I should shine a bright light on?

Either way if it happens to you, there is nothing you can do so you better grab this penalty removal guide & learn about all of the ranking factors.

After all, no one is safe from getting pwned by Google!

Panda was nothing more than a shake of the snowglobe because the truth of the matter is spam is very effective.

Still Google have come along way, especially with the power of Knowledge Graph and the recent release of in-page analytics.

Maybe we could all learn something from this Buffer audit though.

Blogging & Content

If you want to improve your writing and your blog you need to work out everything that is terrible about it!

Once you have done that you can reuse, repurpose & recycle your content to get even more from it, perhaps by making visual content.

Then you can look to improve your writing skills with these mind control tricks and even increase conversion by 785% in one day!

Social Media

If you have recycled your content into visual form you will need to know these social image sizes to get the best out of it!

Imagery is everything on social media as you can see in these Twitter lead cards but if all else fails you can just hack Triberr.

Don’t forget you can always buy your way to popularity!


Did you know that if you use WiFi – I can delete your blog? Scary stuff.

If you didn’t know that you have probably missed the hidden meanings in these logos – just be sure that your logo isn’t costing you money!

IFTTT is a great way to save time especially if you take advantage of these recipes.

Last but not least, learn the secrets of food marketing in this video that leaves the audience shocked. Ignorance is my favourite marketing weapon period.

46 Responses

  1. scott masse

    It would seem it would be fairly easy to mess with people from a negative seo standpoint. Not being overly technical, it has always been a fear of mine that I would work my b*** off to build a site and then be attacked by this type of practice!

    • Matthew Woodward
      June 24th, 2014 at 8:53 pm

      Well it can happen!

  2. Al-Amin Kabir

    Thanks Matthew. You save my time sorting the important reads every month. Appreciate it :)

    • Matthew Woodward
      June 24th, 2014 at 8:53 pm

      No worrys :)

  3. Josh Shogren

    A lot of good reads that you listed here, thank you! About the negative SEO, I think that you should not make a post about it. There is no point in teaching people how to do it. It will only make things worse as a webmaster.

    • Matthew Woodward
      June 24th, 2014 at 9:41 pm

      Or force Google to do something about it, unlike now where its all hush hush but highly effective.

  4. dave

    Thanks for the shout out Matt! I’ll be linking to your round ups in an upcoming post (highlighting all the link ups out there)

    • Matthew Woodward
      June 24th, 2014 at 9:41 pm

      No worrys thanks for writing an awesome piece!

  5. ken

    what do you think of SEO attack?

    • Matthew Woodward
      June 25th, 2014 at 2:16 pm

      In some niches you can’t avoid it, its standard practice now like any of the casino/gaming niches. I know of a couple of companies that have dedicated negative SEO departments

  6. Angelo

    So, are you saying you actually think negative SEO is a legitimate tactic? IMO you would have to be a real scumbag to engage in those sort of practices.

    • Matthew Woodward
      June 25th, 2014 at 2:15 pm

      I’m saying it works – if you have a site to volunteer I’ll prove it

  7. federick

    hi matthew…can you make a post and show us the exact method you do for keyword research and what tool u use in order to do keyword research in 2014..

    • Matthew Woodward
      June 25th, 2014 at 2:14 pm

      I do market research not keyword research

  8. Vincent Nguyen

    Thanks for sharing our case study! I already shot out an intro email for you and Tim as promised. Hope you get some good results. :)

    • Matthew Woodward
      June 25th, 2014 at 2:14 pm

      Thanks Vincent!

  9. Karl

    It’s a shame nothing is being done about negative SEO. People like Scritty have been fighting against it strongly for quite some time now, seems to have no effect.

    The newbies get into communities like BHW and WF, can’t rank their sites and read about neg SEO and then they just start wrecking everyone else’s work.

    It’s stupid.

    Great post none-the-less, got a few additions to my already huge reading list for the week :P


    • Matthew Woodward
      June 25th, 2014 at 2:13 pm

      Yeah it’s a shame really, your time is always better spend doing something positive – whether thats in SEO or life!

  10. rodney

    i cant wait for google to take action on this freaking negative seo thing, they should just devaluate this links instead of hurt a site, just do not add value to a site, i dont know what they are waiting for to implement this. maybe waiting for me to find cuts and punch him in the balls?

    • Matthew Woodward
      June 25th, 2014 at 2:13 pm

      I wouldn’t hold your breath!

  11. Andy

    Some of the best keypoint that people should focus on

  12. Steve B

    I think half the problem with the whole negative SEO discussion was highlighted by Rand’s recent effort to find out more about it and even confirm it’s existence in the wild – not many of the popular SEO bloggers know how to do it or have more than anecdotal evidence. Exposing it properly would put some pressure on Google to end the silly games where it’s pretended not to exist or ‘not be a problem’ and actually do something about it to take the pressure off small webmasters – many of whom have no idea what to do or what a disavow even is – and if they’ve never done anything wrong, neither should they have to invest all their time in dealing with such things.

    • Matthew Woodward
      June 25th, 2014 at 2:11 pm

      Well in very basic terms it used to be that a bad link was just ignored rather than giving you a negative scoring, so the only way to prevent negative SEO really is to go back to a similar system.

  13. Diana Swan

    Thank you and great work, I see I have my work cut out for me, always so much to learn again than you very much

    • Matthew Woodward
      June 25th, 2014 at 2:08 pm

      Just keep growing :)

  14. Mi Muba

    Hi Mathew
    You are doing a great job by giving the gist of the whole month about internet marketing.
    The issue of negative marketing is really a debatable and as you said it can happen and won’t make any announcement before coming.
    It is really good to know that a huge number of people want to know the summary of things happened in a month to be updated on the subject. That is why it is awesome to see the great contents here which are quite good for this purpose.

    • Matthew Woodward
      June 26th, 2014 at 7:05 pm

      Glad you enjoyed the post =D

  15. Brian Dean

    Thanks for the shout out Matt. I appreciate it :-)

    • Matthew Woodward
      June 26th, 2014 at 7:04 pm

      Thanks for the stellar piece :)

  16. Charles Floate

    Thanks for the feature Matt, hope you enjoyed the presentation :)

    BIG Follow-up coming soon ;)

    • Matthew Woodward
      June 26th, 2014 at 7:01 pm

      No worrys :)

  17. Josh Garrod

    Hi Matthew. Whilst I wouldn’t necessarily like to see a public blog post about negative SEO, I think that there is a lot that can be learned from it.

    Take it from the perspective of what not to do in order to avoid negative SEO style penalties.

    Maybe you could even create a little course for those that would be interested in learning it.

    PS. Love the blog, this is my first time commenting. I’ve been in the IM space for a number of years now and can’t believe I’ve only just discovered your blog. Keep up the awesome work pal.


    • Matthew Woodward
      June 26th, 2014 at 6:58 pm

      I hope you can see the dangers on eduacating the wider public about it in that way though =/


  18. Don Purdum

    Unfortunately, it seems that there are people who love nothing more than just jacking with people, and negative SEO is a way they can do it. It’s frightening that you can spend a lot of time, money, and sweat building your presence with Google only to have it thrown away by something or someone you have no control over.

    I have chosen to work hard, provide great content, and share it out as best I can, all with a smile and positive attitude.

    • Matthew Woodward
      June 26th, 2014 at 6:58 pm

      That is the best way to go about things :) But the only reason any of that is possible is because Google allow it to be possible, but still deny that it is possible.

  19. Matthew Woodward

    Interesting point I hadn’t thought about the reverse side of it where it could benefit those already under attack! Drop me an email when your here :)

    • Rienzi
      June 27th, 2014 at 3:23 am

      Hey Matthew, yeah a post could really help like knowing the indicators that you are under attack and maybe inject your brilliant opinion how to counter and when to counter, or preventive measures to say the least!

      There is always an equivalent evil to every good, I guess!

      • Matthew Woodward
        June 27th, 2014 at 3:19 pm

        Will put some thought into it thanks

  20. Stuart Walker

    Some nice articles there, I like the one about recycling and re-using content.

    I re-use all my articles and turn them into content emails.

    Looking to turn some of them into videos, slides and infographics too at some point.

    Was disappointed not to see my World Cup Special post featured Matthew, especially after I made you star striker. ;)

    The fact that I posted pictures of Matt Cutts half naked and dancing samba too surely makes it a contender. :P


    • Matthew Woodward
      June 27th, 2014 at 3:13 pm

      Hi Stuart,

      Oooo sorry about that now you’ve reminded me it was ment to be part of the round up. I have buffered it and will add it into the income report and next months round up though :)

  21. Pauleen

    Hey, Matthew! I like these articles that you’ve listed.

    I think I must agree with you that they are the best blog posts you’ve published last month. They are all interesting and I’m pretty sure that they are helpful to many marketers who want to improve their business.

    General/Marketing would be my pick. I was interested as I read the first line under it, and I also want to discover new things in marketing.

    Thanks for this post! :)

    P.S. I’ve found this post shared on Kingged.com and leave the same comment there.

    • Matthew Woodward
      July 10th, 2014 at 5:50 pm

      Glad you liked them, although I didn’t publish them :)

  22. James Gray

    Fab post. Matthew, I am doing all these things for marketing. But now stop forum posting. Because I feel that now forums are not really good for our website traffic. What do you thing?

    • Matthew Woodward
      July 17th, 2014 at 5:07 pm

      The blog wouldn’t be where it is today without forum posting

  23. Mark Benny

    Yeah I to agree with the fact that negative SEO or Black hat SEO exists and there are many example of it in form of cloaking, white text, doorway pages etc.

    • Matthew Woodward
      September 17th, 2014 at 1:55 pm

      Indeed indeed!

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