White Hat SEO vs Black Hat SEO

If you identify as a white hat SEO or black hat SEO, you’re choosing to operate at a reduced level of intelligence.


Watch this video and I’ll explain:

Subscribe to my YouTube Channel Now –>


Labeling yourself as a “white hat” or “black hat” SEO only serves to stop you from developing a complete working knowledge of SEO.

So the next time you see anyone label themselves as a white hat SEO or black hat SEO…

…make sure you tell them they’re an idiot and send this video to them to prove it.

26 Responses

  1. Frank Morrell

    Basically, it really does not make much difference what the client is looking for, as rule, most of the SEO agencies I have had dealings with, take your money, put something up and then continue to take your money month after month while doing nothing, after the initial burst of activity.

    • Matthew Woodward
      July 3rd, 2020 at 10:22 am

      Hmm… you haven’t found any good agency then, because this is not how we work!
      SEO is a constant process that requires Hard Work, Time, and Investissement to be successful!

  2. Mike Guess

    Absolutely this. You do what’s best for you and your clients today because who knows what tomorrow brings, we can only ride the waves.

    • Matthew Woodward
      July 3rd, 2020 at 10:49 am

      You’re right Mike! No need to labeling yourself…

  3. Dixon

    Even I agree :)
    Love the headline too.

    • Matthew Woodward
      July 1st, 2020 at 1:19 pm

      Thank you! ;)

  4. Matt John

    Great post think a few have missed the context of it but hey.

    I always say to my clients as I often get asked by people who know absolutely nothing about SEO at all if I do, “White Hat” or “Black Hat” I’ve always said that I’m Grey Hat lol. Because the truth is you need both. I like to do the nicely white hat side of getting things looking good and all right then unleash the black hat side to push it up.

    • Matthew Woodward
      July 1st, 2020 at 12:21 pm

      And I think this is exactly what anyone should do!
      Mix both strategies to get better results!

  5. Birpal Bhinder

    Thank You for information, It is short but very informative video.
    I too believe SEO is whole a black hat game, If we are doing an SEO (Creating Links) by self / software that strictly means it is black hat. White hat no where exits unless it is a big brand like amazon or google.
    So i believe we should keep practicing SEO and dont bother about these stupid labels.
    But make sure you shouldn’t unfollow googles guidelines, As far as you are in the guidelines you are rocking,

    • Matthew Woodward
      July 1st, 2020 at 12:30 pm

      Exactly, we should focus on what matters and not on “stupid labels” that stop people from getting great results!

  6. AllHats and BANK

    100% agree – There is no “blackhat or whitehat”.

    So many idiots – The Google propaganda machine is working and many “professional SEOs” have bought in.

    Many idiots that are happy to slam “blackhat tactics” publically in Facebook groups, but still do “outreach” or “content marketing” to… wait a minute… get “links”… absolute clowns.

    Same clowns chase the speaking circuit to then push their “whitehat tactics” as gospel.

    Google the ADVERTISING COMPANY that harvests and sells your data making all its money from selling Ads for obscene profit is what people are trying to be on the “right side” of, it’s hilarious.

    I stopped engaging with SEO publically, happy to be making money testing and trying everything.

    Unfortunately, the industry is now full of people happy to “shame” anyone doing it differently. Jumping on the soapbox and tell you how “you’re wrong” if you do it differently… and that they’re a “right” and “wrong” like Google are the police.

    It’s better to keep your head down and bank.

    Also worth noting, most outspoken SEOs on this topic are employed by big companies on an average salary to make other people money…

    • Matthew Woodward
      July 1st, 2020 at 12:43 pm

      You’re totally right!
      Keep up the good word and don’t listen to others!

  7. Serge

    I choose White hat. Thank you for all.

    • Matthew Woodward
      June 30th, 2020 at 8:00 pm

      So you won’t be doing any link building?

  8. Martin Sand

    Finally! I so I agree on this. There seem to be an influx of “white hat” seo services selling guest post /outreach campaigns and while maybe one can argue that you pay for the time and that the links themselves are not paid for, in most cases the publisher will get paid. The white hat term is simply used to not scare off serious business owners who don’t grasp the link building concept.

    • Matthew Woodward
      June 30th, 2020 at 8:01 pm

      Yeah there’s no such thing as white hat link building because link building is “black hat” if you subscribe to that theory.

      • Martin Sand
        July 1st, 2020 at 12:59 pm

        Exactly. Death to the whole white hat/black hat term. We do SEO. Period.

  9. Admiral Obvious

    Yes it may be pointless in the grand scheme of things, but I guess Matt obviously doesn’t understand WHY people might label themselves which makes this video rather ironic.

    If a customer is looking for SEO services and has heard the terms white hat or black hat then this is going to affect their own searches and who they choose to hire. If the client has decided they only want to do everything legit, then they will be explicitly looking for a white hat SEO, oblivious to what it actually means and what difference it will actually make.

    The SEO person may well use both techniques, but wants to attract a certain type of clients, so markets himself accordingly.

    The same logic applies to many other industries in one way or another. A builder will likely list certifications or memberships on his website to attract clients who are looking for those phrases, but it probably makes no difference on his ability to do the job.

    • Matthew Woodward
      June 30th, 2020 at 8:06 pm

      Oh I get it.

      I get that SEO has reached the point that we’ve told so many meaningless lies, that now clients use those lies to start their search and measure the value of an agency.

      You cannot compare a “Certification” or a “Membership” to meaningless terms and social constructs that have been applied to an emotionless algorithm.

      I wonder how many agencies that rank for “white hat seo agency” did that without any link building.

      And it doesn’t trouble you that the industry created meaningless terms which have now leaked into the minds of those that don’t understand?

      I assume any agency that ranks for “white hat seo agency” does zero link building? I wonder how agencies rank for “white hat link building” without link building.

    • Brian
      July 1st, 2020 at 12:15 pm

      So it’s ok to masquerade under the guise of being “white hat” to make the sale? That sounds pretty black hat to me.

  10. Yohaig

    Matthew, I agree with you because any form of link building goes against Google’s guidelines.

    White hat SEOs that build links with money terms in their anchor text are no different than Black hat SEOs.

    To be within Google’s guidelines you need to do content marketing but let the other side decide on how they will link to you.

    • Matthew Woodward
      June 30th, 2020 at 8:07 pm

      Exactly and how many SEO’s do you know that do that?

    • Brian
      July 1st, 2020 at 12:14 pm

      Absolutely. Furthermore, if you’re creating content using keyword research with the intent of ranking for a particular term, that’s search manipulation… Thus, you’re doing something “black hat” whether you’re building links or not.

  11. safavi

    Great post , thank you very much

    • Matthew Woodward
      June 30th, 2020 at 8:07 pm

      No problem!

What are your thoughts?

* Name, Email, Comment are Required