The Best Free SEO Tools To Super Charge Your Search Rankings [2020]

If you want to get real results from SEO you’re going to need to arm yourself with the best tools.

But, when you’re first starting out, it feels like everything is over your budget and you’re going to cripple yourself trying to pay for it all. Well, I’ve got news for you…

It doesn’t have to be that way.

​You can make your sway in SEO for absolutely free.

In fact:

​You can download these free spreadsheets that I made to create an intelligent keyword & link building strategies in minutes.

I highly suggest you download them now.

​They are the free tools that I use when working on any new site to find keyword and link building opportunities.

​This list is quite extensive, so if you are in a hurry then please use the table of contents below to navigate the post-

Google’s Own Tools

Google’s tools are often overlooked by new SEOs. And, I get it – you want the shiny new third party tool that promises the earth.

But, some of the most established SEOs I know use these tools to form the backbone of their campaigns.

Google’s tools are free and you can extract valuable data in just a matter of seconds. These tools are up to date with 2018 Google trends.

#01: Google Analytics

Google Analytics shows you everything you need to know about your sites data.

It shows you the real world results of every action you take on your site. How it impacts your traffic, how it increases your conversions, who it attracts to your site.

And, that’s just the tip of the iceberg.

analytics free seo tool

The main reason I’d suggest you use Google Analytics is so you can track your progress and consistently strive to improve on it.

You can track how much of your traffic comes from different sources:” alt=”traffic” width=”859″ height=”587″>

And dig even deeper to see where is bringing you the most traffic month on month.

You’ll also be able to see some of the keywords and search terms bring the most traffic to your site, allowing you to optimize based on that data provided.

matt traffic

Now, it can be easy to get caught up in the Vanity Metrics (stuff that looks and sounds good but doesn’t really mean anything) that’s often provided by Google Analytics.

That’s why it’s important to use the tool to track results.

If you want to know how to track all of the important analytics and data for your site, you can read my comprehensive guide on how I personally use Google Analytics right here.

Felix Tarcomnicu“My favourite one is Google Analytics. Nothing comes close to the data you get from Google. It gets even better if you connect it with your Google Search Console account. You get to see how your website is performing, see the click through rate and page impressions.

The fact that you can see what keywords have the most impressions is very valuable, considering Google has stopped showing this data in Adwords.”

-Felix Tarcomnicu, ProOptimization

#02: Google PageSpeed Tools

Your site speed is a huge ranking factor. The faster your page loads the more likely your site is to rank highly, and have a better customer experience to go with it.

Google PageSpeed Tools can help you track it.

I recently improved my site speed by 80% and the knock on effect of doing it – on my income and my search results – has been great.

page speed mattGoogle PageSpeed Tools lets you see the speed of your site on Desktop and Mobile platforms.

And, it suggests improvements based on the Google Webmaster Guidelines.

Meaning you can create a much faster, more streamlined site, without negatively changing your search results.

pagespeed desktop

I’ll cover more free SEO tools that help you improve the speed of your site later in this article. But, right now, go and see how your site is performing!

And, if you want a completely actionable strategy for improving your site speed, you can follow my step-by-step process here.

Or if you want a really quick and easy fix, just setup a free CloudFlare account and enable it for your website.

Download Here

​#03: Google Keyword Planner

Google Keyword Planner still remains one the most popular Keyword tools of many people in the know.

And, for good reason – it’s still one of the most accurate free SEO tools available.

You can access search volumes and the difficulties in one easy to use dashboard. Letting you choose and discover easy to rank for (or highly searched) terms to place in your content.

find keywords

You don’t just have to settle for results about one specific search, either.

You can find suggested keywords that relate to your terms and all of their metrics, too:

extra keywords

You can use the tool to research thousands of keywords straight from the horse’s mouth; as well as create plans that you can execute upon.

#04: Google Search Console

Google Search Console used to be known as Google Webmaster tools, and it’s a tool that every SEO should have as part of their strategy planning.

When I’ve interviewed SEOs in the past, this is always a tool that comes up in discussion. And, while it may not strictly be an SEO tool, it still helps you make informed decisions about the future of your marketing.

google search console dashbaord

You can manage a lot of the back of house for your site and find problems that are holding back your Search Marketing progress.

For example, you can use the Crawl Errors tool to find broken URL’s and settings that will be showing up negatively for Google:

site errors

As well as being able to get access to a full breakdown of your backlink profile that is just as useful as some of the data you get on your more expensive tools:

links to your site

It is also perfect for managing actions taken against your site, especially if you’ve been penalized for webspam or malware at any point in the past.

The HTML improvements is also a key tool for any SEO, because it shows you how to make HTML improvements that will create a much more crawl-friendly markup.

Luckily, I don’t have too much work to do right now:

html improvements

And don’t forget the most powerful feature of all!

Search Analytics.

That will allow you to see how your site is performing in Google right now.

You can track the total number of impressions your pages have in the SERPS along with average ranking position and click through rate data.

search analytics

You can also find a list of keywords and you can filter by page to find out exactly which page is ranking for which keywords.

This is one of the most powerful hidden features of Google Search Console which makes it one of the best free SEO tools by far.

SEO Suites

Want a full SEO suite but don’t want to break the bank? Then look no further…

#05: SEO Powersuite

SEO Powersuite has been at the heart of my business for a long time (read my full SEO Powersuite review)

And, although I use the paid version right now, the Free Version is still one of the most effective SEO site tools (and suites) you can get your hands on.

seo powersuite

With the free download, you’re able to access these great tools:

  • Rank Tracker: Track how you (or the competition) are performing for different keyword searches. Then, find the data you need to improve your rankings and steal traffic from the competition.
  • Website Auditor: Helps you perform audits in seconds, while showing you how to optimise at every step of the way.
  • SEO SpyGlass: Explore over 100,000 competitor backlinks and use data to shape your link building campaigns.
  • Link Assistant: Manage all of your links and build partnerships all under one roof. I even use this tool to find guest blogging opportunities.

If you can’t start an effective campaign with all of these at your fingertips, I don’t know what you will be able to use.

#06: Raven (14 Day Trial)

Raven (formley Raven Tools) provides a full suite of SEO tools under one roof.

Most notably you’re able to use their SEO Module to spider your site and provide highly detailed audit results.

But they also have extra features such as Social Tools, Content Tools, PPC tools and more to help you round out your SEO campaigns.


As time has gone on their tools have become more powerful and work together much more harmoniously.

And, with a ​14 day free trial, you really don’t have anything to lose.

Link Building Tools

Link Building is one of the most highly-regarded ranking factors by SEOs around the world.

And, while this site is still part of the zero backlink challenge, I’m still well aware of their power when it comes to getting good rankings.

These tools will help you create link building campaigns for absolutely free, and save you countless wasted hours scouring the Internet for opportunities.

Download Here

#07: Linkio

Linkio have a number of free SEO tools available like an anchor text generator and an anchor text categorizer!

The anchor text suggestion tool gives you anchor text ideas for when you’re building links to your site. 

The anchor text categorizer tool classifies your anchor text in 1 of 13 categories and calculates the percentage distribution.

With these tools you can:

  • Automatically figure out your backlink anchor text percentages.
  • See how your current percentages compare to the norm (and how to fix them).
  • Find the exact anchor text you should be building next

This is demonstrated in their ongoing case study!

Using the free Linkio tools saves a huge amount of time. You don’t just get data but actionable plans based on that data. Not bad, considering it’s free.

#08: Open Link Profiler

Open Link Profiler is a nifty little tool that gives you incredible data about your backlink profile.

It’s a browser tool, so there’s no need to download. All you have to do is head to their website and enter your domain name:

You’ll then get complete access to your Backlink profile, and an overview of the information you need to know:

As well as a breakdown of the links that the site has, the quality of them, and where each link is coming from exactly:

Don’t forget that you can also use this tool on your competitors. So you can dig deep into their backlink profiles and export the links that youcan steal to get the upper hand.

You can export up to 1000 links from the tool for free. And, that will work really nicely with the next tool on this list…

OpenLinkProfiler is my top-most favourite FREE SEO tool. This is a web based tool which gives you a complete x-ray of any website’s Kulwant Nagibacklinks. I love this tool because of the advanced filters. Not only can you see all the backlinks of your competitors you can also filter the linking sites for better link building.

Features like Anchor Text, Link Influence Score, the filter to check backlinks from unique domains only amongst other settings make it a must have tool. I have been using this tool for the past year to get more quality backlinks for my niche websites.”

– Kulwant Nagi, BloggingCage

#09: ImageRaider

ImageRaider was brought to my attention by Jamie Spencer of Make A Website Hub. If you use Infographics as part of your link building campaign, you’re going to love it too.

This is a reverse image search that finds where your images have been used around the internet.

Basically, that means that instead of using words to search for an image, it uses images to search for a location on the web instead.

image raider

You just upload the file, hit Check Files and it’ll scour the internet to see where your image is being used.

You can then get in touch with them and request a link for your superb infographic or image.

And, it’s one they can’t really say no to!

#10: SEO Auto Linker

SEO Auto Linker is a WordPress plugin that takes care of all of your Internal Linking needs.

Just add your URL, and the keywords you want it to automatically insert links for, and you’re all set:

SEO Auto Linker

The tool is due an update pretty soon, but for now it does the job nicely and gives you a level of control over where the links go in your blog. All while spreading that sweet, sweet, link juice.

And, if you want to get clever with it, you can add affiliate links into this too.

#11: WikiGrabber

WikiGrabber allows you to find those all important broken Wikipedia Links and Citations that you can capitalise on. And, all of the links around the world that are pointing at that link.

Let’s say you’re working on a blog about Organic Food. That’s what the kids are into now, right?

You can go to WikiGrabber and search for that keyword.


That will bring up all of the relevant pages that have dead (broken) links on them. You can then go in and find the links and see if they fit your content.

Let’s take a look at the search result about Raw Foodism from the list below. That feels like it would fit quite nicely:


Click on the result, which will take you to the Wikipedia page you need.


Once you’re on the page, go ahead and press Ctrl+F on your keyboard. That’ll bring up the search option.

Instead of searching through the page, you’re going to type ‘Dead Link’ into the search field and hit enter.


That’ll highlight all of the dead links on the page (like below).

If you have content that matches that exact description – or you can create content to fit it – you could just have found yourself a really good link that you can replace, and absorb all the lovely link juice.


It’s not just the Wikipedia links you’ll want to get, either. You can find all of the other links pointing to it and tell them you’ve got new content for their dead link, too.

Take a look at this tutorial to learn how to maximise your results with Wikipedia link building.

#12: (Formally Email Hunter) can make your Link Building campaigns about 100 times easier.

It’s a simple search engine that allows you to find the email addresses for a large number of websites. And, it goes beyond just the [email protected] most of the time.hunter-home

It gives you direct access to real people’s email addresses.

Enter the name of the site you’re looking for, and it’ll come up with a list of all the email addresses provided for that site:


Now, this might not work for every site. But you can perform 50 searches for email address per month for completely free.

That should be more than enough to kick start any link building campaign.

The tool also comes with a browser extension that lets you see the emails while you’re on the site, also.


Don’t forget to follow up all of the emails you send, either. That’s where your fortune lies!

#13: Scraper

Scraper has saved me hours of time when it comes to finding contact information, and creating partnerships (or friendships) with other sites.

It allows you to collect similar information from a page, all with just a few right clicks.

scrape tool

Simply install the extension to your browser, and it’s ready to rock. But, how do you use it? Well, let me show you…

Let’s say you’re looking for bloggers to outreach to for backlinks and content sharing. Where do lots of bloggers spend their time? Blog comments where they try to connect with their favourite authors.

Take a look at this post from Nomadic Matt. It’s an emotional post, and the kind of place where lots of people would go to offer comments.


If we head to the bottom, it’s got 39 comments from people. This is the most popular travel blog right now, so most of these comments have links in them back to personal or travel blogs.

All you have to do is highlight the link and right click. That’ll give you the option to Scrape Similar.


That will show you all of the hyperlinks in the blog comments of that page:


Export that into a Google Doc. And, now, you have a complete spreadsheet of bloggers and websites to outreach to:


Now, not everyone will be a good fit for you. But do this four of five times, across different blogs or posts, and you’ll find some gems to work with or build relationships with.

#14: MarketerSeal by Matthew Woodward (ME!)

While not strictly a tool, these four free videos will teach you how to use free tools to build high quality backlinks.​

​These are the types of backlinks that are behind the most competitive niches in SEO. 

So if you want to learn ​how to build effective backlinks with a combination of free tools, then you’re in the right place. 

​You’re welcome.

#15: DripRevolution (Free Trial)

DripRevolution is a tool that increases your social signals.

Social signals not only increase the organic traffic to your site but the search engines see them as recommendations to your site, resulting in better rankings.

DripRevolution allows you a 7 day free trial that gives you 100 free social signals. If you contact DripRevolution Support and mention my name you will get an extra 50 social signals free of charge. You’re welcome!

Each social signal is created by hand using genuine social media accounts by the team of SEO and Social Signal Experts at DripRevolution.

Here’s what you need to do…

After seeing the results from your 7 day free trial it will be hard not to renew your membership.

Keyword Tools

It’s safe to say that without keywords there would be no SEO. They’re the backbone of search and, for now, they’re here to stay.

But knowing which Keywords are the best for your copy and your site can be hard. There are millions of keywords, and you’re often stuck with no idea of which ones are going to work best for you.

​That is unless you steal all of your competitors best keywords with this free tool mwaha!

#16: Ubersuggest

Ubersuggest is a neat little tool that gives you suggestions based on the Keyword ideas you’ve had. What do I mean?

Let’s say that you’re working in the travel niche, and you want to rank for a piece of content about Berlin Walking Tours.

Now, that might be a pretty competitive keyword. So, what other options are there?

Well, head to Ubersuggest and pop the keyword into the tool:

Choose the country and database you want to rank in – e.g. web/image/news – and hit look up.

You’ll then be given a whole host of alternate keywords that people are searching for. And, instead of just giving you a whole mess of keywords to sift through, they present them in alphabetical order.

Where applicable you can also view the search volume, cost per click and competition for each result. So the hard work has already been done for you.

This is just a small tweak, but it makes a world of difference.

You can also export all of the keywords to an excel doc, and you can run them through the Keyword Planner to find the right keywords for you.

Daniel Thompson“A few tools that I regularly use that are free are UberSuggest and the Keyword Planner.

A combination of Keyword Planner and UberSuggest is a fantastic way to build up a large number of keywords for any project. I start with the Keyword Planner to identify terms that have decent search volume (>1000) and start plugging those into UberSuggest.

That gives me a huge number of suggested keywords which I can use not only for individual articles but to sprinkle throughout the article as well.One other tip for using the keyword planner is; Instead of typing in a keyword, find your top 2-3 biggest competitors and stick their URL into the landing page section.”

– Daniel Thompson, My Local SEO

#17: Long Tail Pro Premium (Free 7 Day Trial)

Long Tail Pro is incredible for finding profitable keywords in record time.

I’ve used it to help me (and my clients) find countless niches to make money from. The 7 day trial is more than enough time to figure out how useful this tool can be.

You can get data breakdowns showing the competitiveness of each keyword and how profitable it can be.

Meaning you don’t end up playing keyword Russian Roulette.

Check out my much more thorough Long Tail Pro review.

And, once you’ve started your trial, don’t forget to check out my guide to choosing your niche here, so you can see this tool in all its glory.

#18: Keyword S****** 

You’ll have to forgive the name. And, what this tool loses in name-creativity, it makes up for in keyword research.

Keyword S****** helps you find thousands of long tail keywords, for free, in just a few clicks of a button

Skip all the nonsense.

All you have to do is create and submit your seed list – a list of short keywords that are highly competitive – and then the tool will ‘s***’ thousands of long tail alternatives for you to choose from.

From the four seed keywords I put in above, in just 5 minutes (whilst I put the kettle on) this tool worked on indexing the results. I had 3196 long tail alternatives to work with and it was still running. This tool see’s that you get results by the bulk load!

This is a quick and effective tool, giving you hundreds and thousands of results in the time it takes to make a coffee.

All you have to do is find the keywords that fit your content and appeal to your customers the best. It will take time to click through all the terms but this keyword tool is not one to be missed!

And here’s a great tip from reader Kieran Gibbons at Wolfberry Media.

If you have the Keywords Everywhere browser plugin installed you can see the search volumes and competition of each keyword-

A real time and money saver!

Rigsby Hawkes“I’m big into keyword research. For this I need a quick and cheap way of gathering vast amounts of keyword ideas. So, I use Keyword S****** (pardon the name, it’s a bit rude).

I normally drop about 5 to 10 keyword ideas for a new amazon site that I’m looking to build out into Keyword S****** and it just spews out thousands of keyword ideas. I’ll then download the list after a few minutes and drop it into Keyword Planner to find out volumes and other metrics.”

Rigsby Hawkes

#19: Market Samurai (12 Day Free Trial)

Market Samurai offers some of the best Keyword Research and SEO competition modules you can buy.

And, you can get your hands on them for 12 days completely free.

market samurai

I only use the tool for these two things, and with the 12-day free trial you’re able to extract a lot of valuable data for no money whatsoever. Also no regrets taking the subscription, I have never had a dull newsletter!

#20: is another great keyword suggestion tool. You can search keywords for a tonne of different search engines – including Google, Bing, Wikipedia and Youtube – so you can find ranking keywords whatever your needs.

On their homepage just select the search engine, root keyword and country you’d like and hit search:

keyword.ioFrom there you’ll be given suggestions of hundreds of different keywords that people are currently searching for that fit what you’re looking for.

Admittedly, you don’t get a tonne of data to go with these keywords. But, you’ll find yourself with long and short tail keywords that you can sprinkle throughout your site or content.

cheesecake recipes

You can even select the keywords from the list on the left and move them to the list on the right, and then download them to your computer, all inside your free account.

Great to use inside other paid for software, or freemium software, that allows you to analyse the quality of the keywords you’ve selected. Or, use the results to create query-targeted content that fits these searches perfectly.

#21: CanIRank

CanIRank? allows you to see how likely your site will be to rank for a keyword. And, it gives you the steps you need to take to make it happen, too.

For free, you’re able to manage one site, and generate reports. These will show you how your site is performing generally so you can see where to improve.

canirank dashboard

And you’re also able to analyse keywords, your site’s current ability to rank for it and how you stack up against the competition.

Let’s say that I wanted to rank for the keyword, How To Blog. I could choose it from my suggested keywords list and analyse it:

canirank keyword analysis

It’ll then give me a breakdown of how valuable that keyword is:

keyword valuable

As well as giving me a complete breakdown of who else ranks for this keyword. Why they rank for it. And, the areas I can focus on to get the upper hand.

I can tell by these results that, if I wanted to compete for this keyword, I’d need to increase my website relevancy a little:

can i rank data

I could do this by creating more content on the topic. Or, by gaining links from websites that a relevant to the topic. Either way, it’d make life much easier to rank.

I’d take the results here with a pinch of salt. As you can see in the image above, you don’t need to be 90’s across the board to get results.

But this tool lets you find your SEO weakness with your density and have a focus on what to improve.

#22: Seed Keywords

Seed Keywords is a brilliant take on finding your keywords.

Instead of pouring countless hours into researching and finding the keywords that your audience may use, Seed Keywords allows you to ask them for exactly what they would search.


By creating a scenario your audience would find themselves in – buying a jacket, looking for a book, finding a new restaurant – you can find the specific search terms that they’ll be looking for.

Let’s say I wanted to find what people would search for to find new SEO tools, here’s the scenario I would create:


You can then share this scenario with your audience, through social media or your mailing list, to find out what search terms they’d actually be looking for.


While this may not provide you with all of the statistics and search volumes, you can start to get an idea for what keywords show up the most. And then you can cross reference it with any other software you might have.

Or, if you’re looking to spend $0.00 on other software, you can rest easy in the fact you have a search term people will use, right at your fingertips.

Download Here

#23: SERP Robot (Formally Serplab)

SERP R​obot is a free ​Google ranking checker that you can use to find your websites ​Google search ranking position instantly.

Not only that but you can use this tool to accurately report how your site ranks on ​Google for different keywords.

  • Select the ​Google region you would like to check​
  • ​Enter the domain name you would like to check​
  • Input up to 10 keywords.

Then just wait for your rankings to be displayed.

Once you have processed the results you can view the top ten rankings for that keyword

You can also use the ranking checker tool to have a crafty look at what your competitors are doing but shhhhhh.

Content Optimization

Today’s SEO isn’t just about having words on a page. It’s about making sure your content is both Google and People friendly.

You don’t need to be a top author to get content marketing right. Using relevant keywords for your business will attract the right traffic and the inclusion of images and videos is essential.

Having a site that loads at hyper-speed is a crucial ranking factor. And, being free from spammy content is a must.

The tools in this section will help you do all of that; create user-friendly content that search engines and people can’t help but love.

#24: Sumo (Free Version)

Noah Kagan’s Sumo products (formally SumoMe) are an absolute dream for Internet Marketers.

Just on the freemium model alone you’re able to collect so much data from your content.

You’re able to create Email Capture Pop Ups and Welcome Mat’s to make sure that all of your search traffic is optimised to land on your mailing list.

And make your site look so much more professional.

As well as being able to add cool features like Heat Maps and Content Tracking.


This is more of a Growth Hacking tool than an SEO tool.

But if you’re trying to truly optimise your content for search, you can’t go wrong with the tools right here.

#25: Canva

Having images in your blog posts can reduce bounce rates and increase on-page time – two critical ranking factors. So, having a tool that can help you create stunning images is paramount.

Canva is the SEO’s dream when it comes to image creation.

It gives you all the elements you need from Adobe Photoshop, without having to do three years at college, a night time graphic design course and hours screaming at your screen.


You can create designs of all kinds based on specific dimensions – featured images, social media posts, posters to help with advertising and even business cards – and use their templates as a guide.

Now, this may seem a little daunting to use; especially if you’re not used to designing. Don’t worry, though. They have a full Canva Design School blog to show you the ropes, which is a great training guide. So overall very friendly for beginners with easy usability.

Once you’re in the tool you have the options to create whole images from scratch based on your branding. Or, you can follow their template guidelines. Whichever fits your skills better.

canva designer

It may take a little time to get used to. But, trust me. The results are worth it in the end.

#26: Stencil

Stencil is perfect if you want to create quick, beautiful images for your blog posts and social media. Or if you want to refresh your Linkedin or Yahoo profile pictures.

This tool started out just for social media images; but now you’re able to design images for every possible need: blog posts, Facebook ads, infographics – you name it, it’s there.


If you weren’t born with a keen eye for design, and want to make the process as simple as possible, without losing quality, this is the tool for you.

In just a few clicks – whether in their dashboard or their browser tool – you can create some truly beautiful images that will capture your readers on your posts, or convert them to your site from social. Both being really good for your SEO.


Also, one of my favourite parts of this tool is that you can turn text into an image with just one right click. If you have spent any amount of time online on social network sites you cannot of failed to notice the endless content of image quotes, the ones you either love or hate.

Let me show you what I mean…

Take a look at some of these quotes from one of my favourite books, Think and Grow Rich, by Napoleon Hill.


If I take one of my favourites and highlight it, I’m able to open the quote with Stencil:


That’ll then open their browser extension and add the text directly into an image for you:


And, within 30-60 seconds, you’re able to create a social media image (or blog image) that you can use to boost on-page time and social signals:


With the free plan you have limited access to images and icons. But, it will definitely be more than enough to supercharge your content optimisation. You should sign up and test out it’s features right away, you won’t believe this tools free for the public.

#27: Aweber (Free Trial)

With all of this superb content and search traffic you’re going to need a solid email client to capture everyone.

Aweber recently changed their trial price from $1 to completely free for 30 days, making this your perfect time to cash in without worrying about pricing. You’ll get complete access to everything for your free trial.


Don’t worry about being stuck with the software, either.

You can always export and move to a different platform should you feel the need to afterwards.

But Aweber has been running this blog for years with great success, so you will probably won’t want to leave. Especially if you integrate my email marketing strategy.

#28: WP Smush

With all of these images on your site, you’ll find that your site speed slows down a little. Don’t worry about it, though. For every problem, there is a free remedy right here.

WP Smush strips your images of needless data and coding reducing the time it takes for them to load. Meaning page load speed is one less thing to worry about.


All you have to do is upload the WordPress Plugin to your site and you’re ready to start smushing.

The plugin comes with its own dashboard that you can use to smush images, and other attachments, without impacting their quality. And it can all run in the background while you work in other tabs.


This tool is an absolute no-brainer for anyone looking to increase their site speed for free.

#29: Yoast SEO

Yoast SEO is my go-to WordPress SEO optimiser. It gives you precise information, based on real ranking factors, of how to improve your content.

I personally use the Premium version now, but I spent years with the free version, and many big blogs you read right now still live and die by the free version.


If you’re not familiar, this is a WordPress plugin that gives you a check sheet of how to SEO your content. Once you’re written your post and found your keywords, you head to the bottom of your post.

Here you’ll find the little Yoast dashboard that has assessed your content. You can then move through the traffic lights to optimise your post:

yoast breakdown

You can edit everything about your post to make as many of the lights as green as possible. You don’t need all green – sometimes you’d have to jeopardise your overall content to do it – but 75%-80% is where you should be aiming.

As a nice little extra, you’re also able to check and edit how your result looks in the SERP too:

yoast settings

All of the changes you make here are reflected in the search result, making your site even more optimised than before:

search results

If you only choose one of the content optimisation tools from this list, make it this one. You’ll up your SEO game and save lots of time in just a matter of minutes.

Competitor Analysis

Imagine you could get just a glimpse of what your competitors were doing. How much different would your analysis and strategy be then?

These tools let you take a look at what they’re up to, so you know when to zig when they’re about to zag.

#30: SEMRush (14 Day Free Trial)

SEMRush is one of my favourite tools ever. And, their free trial is a great way to try out all the features available to you.

You’re able to access important stats like: what keywords they’re ranking for, how much traffic they’re getting and who their search competitors are, too. That’s access to a lot of data for free.

Ta​ke the name of one of your known competitors and place it into the search box​ below to see the magic live-

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You’ll be directed straight to a dashboard that shows you all of the major stats about this site in the database you’ve chosen:


Everything you see on this page is already more value than most tools will give you for free. Because, as you scroll down, you’re able to find out more information.

For example, you can see the exact keywords they’re ranking for and the level of traffic each of them brings:

blogtyrant keywords

And you can take a look at who their direct competitors are so you can start assess them and beat them in the rankings, too.

semrush-other-competitors-897×269.jpg” alt=”semrush other competitors” width=”897″ height=”269″>Last, but not least, you can check out their entire backlink profile and see where they’re getting that good link juice from. That includes an overview of their profile:

backlink types

As well as specifics of their backlinks, like the anchor text and the source:

blog tyrant backlinks

Highly recommended, and does much more than what I’ve shown you here, too. You’ve got nothing to lose to try out the free trial and see for yourself the benefits of investing in this tool.

Andy Crestodina“I find myself using SEMrush almost every day. Whenever I meet potential clients, I can give them a snapshot of how their site is performing in search within minutes.

If they rank for few phrases except for their brand, we know that there is a big opportunity to help them. If they rank for many phrases, we know that if we redesigned their site, we would have to be very careful to preserve those rankings.

And I can do all of this without any access to Analytics.”

– Andy Crestodina, OrbitMedia

#31: Theme Detector

Ever wanted to know what Plugins and Tools your competitors are using behind the scenes? Well, now you can.

Theme Detector doesn’t just tell you what theme your competitors are using; it also shows you every WordPress tool and plugin they’re running behind the scenes to rank where they do.

<a href=wordpress theme detector” width=”897″ height=”567″>

You can find out lots of interesting information:

  • How they’re building their content
  • How they’re selling products
  • What they use to optimise their content
  • What they’re currently testing and trialling

As well as being able to find tools of the trade that you can use to get ahead, too.

Just simply type the name of the site into the search bar, hit enter, and you’ll get access to the behind-the-scenes of all of their tools.

plugins used

If you find a plugin you want to use, you’re able to download it directly from your browser and install it in minutes.

This allows you to analyse their site and get insider information they oftentimes don’t want you to know. It may not be a direct SEO benefit (do this = get result), but it does allow you to get an upper hand in combatting what they are doing.

Letting you create a strategy based on the chinks in their armor.

#32: Builtwith

BuiltWith is a tool that allows you to see all technologies used to build the frameworks of a website. 

​This is for people who want to know what peers, competitors or ​interesting websites are using. It could mean the difference between using Squarespace or WordPress, or exposure to something completely new.

​If you ever wondered how a competitor was doing something on their site, this tool will help you figure it out!

Monitoring & On Site SEO

Need to keep track of your SEO efforts without spending lots of time and money in doing so?

Well don’t worry, because I have you covered with the best free monitoring & on site SEO tools right here.

#33: Screaming Frog

Screaming Frog is the most commonly talked about SEO tool.

This crawl tools main objective is this: save time on your site audits. And, boy, they’ve succeeded in that.

Screaming Frog SEO Spider

Enter your (or your competitors) site’s URL and it’ll crawl. Once it’s finished you’ll get a complete look at the site, and in-depth information about each page.

You’re never more than a few minutes away from a report, and the data here is so, so, valuable.

Marcus MillerScreaming Frog is free for up to 500 URLs and there is really nothing else as useful to laser in on the specifics of the HTML elements on your site.

From a review of title tags and meta descriptions to checking that your correct Analytics code is on every page there is little that you can’t do with Screaming Frog.

– Marcus Miller, Bowler Hat SEO

#34: Google Grump Detector

This is one of the coolest tools I use. It’s a little cheesey in the way it’s branded, but that doesn’t detract from how good the tool is.

Google Grump Detector (see my full Accuranker review) is like a weather forecaster for Google. It senses changes in Google’s ‘mood’ (algorithm) and gives you warning about the fluctuation in rankings.

Select your country and the device you’re interested in (mobile or desktop) and get your rating:

google grump

It’ll then share with you the data for that specific database over the last month, so you can see the fluctuations.

google grump rating

Now, you can never quite predict what Google is going to do. But by looking here you can look at a bigger picture and make an educated guess – kind of like bidding on FOREX – based on what’s been happening.

You can also figure out why some of your sites have lost, or changed, their rankings as of late based on the stage of Grump Google is (or was) in.

If you’re not sure what levels of Grump there are, it also comes with a handy key:

google grump key

Worth checking on on once or twice a week, just to see what Google is up to right now. You might just be able to prepare yourself forthe next big algortihm change ahead of time!

#35: GTmetrix

GTmetrix is a Page Speed tool that is arguably better than Google Page Speed Insights. It’s more thorough and looks at a deeper level.

So, if you’ve got a deeper understand of how your site runs – or know someone who does – I’d suggest you use this.

Another browser tool, just pop your site name in the box and it’ll do a complete analysis of your site:

gtmetrix matt scan

You’ll then receive a breakdown of your site speed score, including what’s good and what’s bad:


Here you’ll be able to access solutions to your problems, and rank them in order of priority. Meaning you get to focus your time on the most important page speed factors and then work down.

Each point that you need to improve comes with it’s own information beneath it to help you understand why it needs fixing, and what it is if you need a little more clarity.


And, if you want to dig a little deeper, you can see the Waterfall that shows how your page loads and where your main sticking points are:


This is the site speed analyser I’ve used to get the recent 80% increase in site speed for this blog, and it will be the tool I continue to use for the foreseeable future.

#36: Panguin Tool

Worried your site might have been affected by a Google algorithm change? Then, the Panguin Tool is here to help.

This free tool hooks up to your Google Analytics account and tracks your traffic. It then tells you exactly the point that an algorithm change happened, so you can see if it changed anything on your site.

panguin tool

For example, for this site (to remain unnamed for now) definitely saw changes in it’s traffic around January 2015 from a Local change in the algorithm. And it fluctuated around the time of structural changes a year later, too.

This tool is also great to present to clients to show why certain changes have happened to their site over the last 12-18 months. Or, what may be impacting your campaigns somewhat.

#37: Siteliner

Siteliner is a crawler that works through your site to find:

  • Broken links
  • Duplicate content
  • Page power
  • Reports

And show you areas that are troublesome or need improvement in the near future. All you have to do is type your site name into the tool and it’ll instantly begin to scan:

site liner

With the free plan you’re limited to 250 site pages. That should be more than enough for most small to medium sites. But, you’d need to go for the pro version if you run a large ecommerce site.

It’ll take a few minutes, but you’ll seen be able to see the points you need to improve, like duplicate content and site speed:

site liner results

And a list of all of the broken links that you definitely need to repair throughout your site:

broken links

All of this from the click of a (free) button? Not bad at all.

#38: Screenfly

The amount of people using different devices is growing every year. Everywhere you look you see people on a mobile phone.

And websites that don’t look right across a range of devices annoys the user and kills conversion.

With Screenfly you can see how your website looks on a PC, a specific tablet brand, a particular smartphone, and even on a TV screen.

It has a very simple interface. There are no unnecessary buttons and functions.

So if you want a free, easy and quick way to test out how responsive your website is on other devices then this is the tool for you.

I’ve used it to find a bunch of mistakes across my own web property’s.

#39: Slerpee

Slerpee shows you exactly how your website looks on Google search in real time.  

It also gives you the list of keywords found in your title and meta description so you can improve them. 

You can also edit your sites SERP preview to see how it would look in the real world-


Just a handy tool to have in your back pocket when building you website or launching a new post.

#40: Copyscape

Copyscape is a tool which lets you detect duplicate content and checks if similar text appears elsewhere on the web.

We all know the importance of having unique content on your site from an SEO perspective and Copyscape allows you to stay on top of that easily.

 It is a helpful tool when you want to find out…

  1. Is your content original?
  2. Is anyone stealing your content?

Simply enter the URL for a website or blog post and Copyscape can tell you where else that content exists online.

A quick and easy way to make sure your content is unique.

#41: Browseo

Browseo is a nifty little tool that shows you what search engines see when they crawl your site. It consolidates all the important info together and displays it in an easy to read format.

Simply input the URL of the page you want to view and hit Browse.

Then you’ll see a breakdown of things such as:

  • Server response codes
  • Redirects
  • Contents of headings
  • Meta information
  • Internal links
  • External links
  • Links containing the rel=”nofollow” attribute

Being able to see what the search engines can see is a huge advantage which makes this a must have tool for any SEO’s toolbox!

#42: Woorank

Woorank is a great tool that has an awesome bunch of features that focus on increasing conversions, website traffic and usability of a website. Let’s take a look….

Keyword Tool

You can use this feature to find new keywords that are based on the content you have already published and it will help you to understand where you rank compared with your competitors.

The keyword tool also allows you to track the ranking of your keywords over time which will help you to understand what is working and what isn’t

Site Crawl

The site crawl feature will find any issues that Google frowns upon, as and when they happen.

It will highlight any site errors, find security issues and redirects, catch indexing problems and help you avoid duplicate content.

SEO Monitoring

This part of the tool does exactly what it says on the tin! It monitors the health of your SEO so you can see at a glance how your site is performing.

You can set up emails where Woorank will collate and send you the data that you are interested in and they will also email you instantly if there are any issues with your website.

Sales Tool

Woorank allows you to review as many websites as you like. It will find a website’s SEO, mobile friendliness, usability and on-page technologies allowing you to scope out and pitch potential clients.

The PDF reports that you can download are customisable so putting your business’ name on them enables you to be able to use them not just for yourself but for your clients too.

Woorank Projects

Download  PDF reports and slides of all the data that Woorank collects. You can compare your competitor’s data, including analytics and social media and get an overview of your keywords and contents popularity.

So whether you are reviewing your own website or feeding back to clients or even your boss, this function allows you to create a professional, easy to follow overview of all the important statistics and data of your website.

Sounds amazing right?

Well it gets better…. You can try all this out for free with Wooranks 14 day trial.

Reporting Tools

Whether you need to create a quick report for a potential new client or audit your own site, there is a free SEO tool for you!

#43: SEO Tools for Excel

If you do any kind of reporting – whether for clients or yourself – SEO Tools for Excel can save you hours of time. For example, if you track data in Google Analytics, it can instantly be exported to an excel document using the tool.

seo tools home

That means you never need to worry about hand-entering your data ever again. And, that’s not the only useful extension that it comes with either. Just look at this list from the documentation (this is just over half of it):

seo tools

This is a must have tool from this list. And, it’s probably the best reporting tool you’re going to get for free.

Sadly, you’re going to need to have a Windows Computer and access to Microsoft Office.

This doesn’t integrate with other Operating Systems, or the Google Docs equivalents.

#44: Wayback Machine

The Wayback Machine lets you look back and see the archived versions of your website. 

The tool is the most complete historical archive of the internet and it allows you to see an overview of what a website used to look like.

So if a page begins to drop in its organic ranking over the course of 6 months, you can use this tool to see the old content that used to be on the page! Simply put in your URL and select the date you wish to view.

Here’s my blog when I first started back in 2011.

They say that the Internet won’t forget a thing! Well this tool proves that to be true. Everyone’s got a history right? Well the same can be said for your blog and websites.

And looking back at how the blog used to be – it’s kind of embarrassing!

#45: MarketGoo SEO Report

The MarketGoo SEO Report takes about 15 seconds to scan your website and evaluate any technical errors. It also looks at your website marketing and social media presence. 

Enter your website URL, your email address and select your country.

Then you will receive your report.

Simply scroll down to see how you are performing in multiple areas such as content, social media, mobile adaptability, keyword rankings and so on.

You will get a list of suggestions of things to look at to improve the SEO of your site.

You can download all the results in a PDF version so you can keep it for reference when working through.

Try it out! It’s FREE.

#46: Go Auditor – SEO Audit

Go Auditor – SEO Audit is a free SEO audit tool that gives you important information regarding your SEO in seconds!

Simply paste your URL into the search bar and hit ‘Audit’

goauditor homepage

Then you will have the results returned to you in a mega easy to read format.

You’ll get an overall score and if you scroll down you will find a break down of the results…


You can expand each point to learn either what you have done well or what you need to improve your SEO.

You can download your results into a handy PDF to review at a later date if needed.

Head over to Go Auditor – SEO Audit now and get your completely FREE SEO audit!

Browser Extensions

Not every SEO tool needs its own space to run.

These Browser extensions can be used while you’re searching the internet; making you more effective with your time, and your results.

#47: SEO Quake by SEMRush

SEO Quake is a mini SEMRush plugged into your browser.

If you’re on the hunt for competitors, or find a site that you’d like to know more about, SEOQuake lets you check vital stats from your browser.


This is a tonne of data right at your fingertips, and it’s a nice tool to have around, so I’d recommend sticking it on to your extensions list!

#48: MozBar

MozBar is one of the original SEO toolbars. And although the competition is getting bigger and better every day (see above) there are still some reasons you should grab this tool.

Firstly, it has far better link analysis than SEO Quake, even on the free version. Which means the two tools can work in unison, too.

In Google Searches it gives you instant insights into the page, with a focus on Page and Domain Authority:

When you click on the link analysis tool, you can access every link that makes up their PA and DA for your own personal use:

There are also a tonne of other metrics you can pay attention to as well, like Spam Score.

A great addition that works best in conjunction with other toolbars for best results and they performed really well in my best backlink checker case study.

#49: WooRank

The WooRank browser extension allows you to perform instant website audits from your browser. And, it’s stupidly simple to use.

Download the extension to your browser from your chosen app store (Google Chrome in this case):

woorank toolbar home

And then when you’re researching and come across a website that could use your help, you can run a quick audit on it by clicking the chrome extension in your toolbar.

That’ll give you an sidebar like this:

woorank toolbar

You can then pass this information on to the owner of the site and start a real, honest, truthful discussion about how you can help them improve their SEO.

If you’re a Freelance SEO looking to grow your client base, this extension is invaluable to you.

#50: Check My Links

Check My Links is a really cool tool that allows you to check all of the links in your content – new and existing – to make sure that they’re valid.

That means you can crawl your entire site to find broken links, and repair them, to get almost instant SEO benefits. That’s a powerful free tool if I ever saw one.

check my links

Once installed it will crawl through a particular page and it will find the valid links and highlight them in green:

sej valid links

You’ll see all of the warning links in yellow; and all of the links you need to fix or change, in bright red:

invali dlinks

All of this is crawled in just a few seconds; and because it’s visual it makes a great aide to show potential new clients some of the issues with their site.

Either way, this is a handy tool to have on your extensions toolbar, to make sure you avoid easy to avoid SEO mistakes.

You can even use it to build relationships with webmasters by letting them know about broken links, and potentially suggesting replacements from your own web properties. Make new friends, help people and an opportunity for building links. Win win win.

#51: No Follow

No Follow is a simple tool from IgorWare that highlights all of the No Follow links on a website.

This allows you to see if PR opportunities, or link building opportunities, are going to be worth your while. Even though the whole Do Follow vs No Follow argument is still up for debate, knowing what you’re getting yourself in to never hurts.

no follow home

Simply download the extension and you’re ready to go. It’ll start to show you all of the no follow links on any page with a red box around them.

Just like this:

no follow global grasshopper

It’s not a tool that’s going to win any awards. But, it can be really helpful in making sure you get the links you want, and aren’t hit by any nasty surprises right in the middle of your campaign.

#52: Ahrefs SEO Toolbar

The Ahrefs SEO Toolbar gives you instant access to all of the SEO metrics that matter. 

You don’t need to mess around opening up a tool every time you want some basic info because it’s already there at your fingertips.

You will see page and domain metrics such as:

  • Ahrefs Rank (AR)
  • Ahrefs Domain rating (DR)
  • Ahrefs URL rating (UR)
  • Number of backlinks
  • Number of referring domains

Ahrefs also integrates into your SERPs browser so you can even view these metrics while searching Google-

If anything catches your eye and you want to investigate further then the information is just 1 click away.

All you need to do is click on the metric number you wish to expand on.

Here’s an example:

The Ahrefs SEO Toolbar is simple to install and easy to use, not to mention free.

If you want SEO metrics and backlink counts on the fly then this is the tool for you and let’s not forget about my Ahrefs review which shows you 25 different ways you can use it to increase your search traffic.

Wrapping It Up

So there you have it! Thanks to our experts for giving us an in depth look at how they use their favourite free SEO tools!

I hope you’ve discovered (or re-discovered) some great free tools to compliment your SEO strategy today.

Remember you don’t always need to pay for tools or contact an agency.

These free tools allows you to analyze your data, help performance, assist with digital marketing and improve your rankings and they work just as well.

If possible, be sure to subscribe to any newsletters that the free tools sites have for regular updates.

Did I Miss Any Free SEO Tools?

If there are any free SEO tools or trials that I’ve missed then please let me know in the comments and I’ll add them to the post!

Download Here

Other Tools You Might Like…

1,068 Responses

  1. SEO services

    Google’s tools are often overlooked by new SEOs. And, I get it – you want the shiny new third party tool that promises the earth.

    • Matthew Woodward
      May 7th, 2020 at 5:25 am

      Yes Google has a great range of tools available, especially for those with a small budget.

  2. Infomazed

    Hi Matt,

    It took me a good amount of time to go through all the options that you have provided. Some required my information and some are free to be used. which is useful information

    In short, you have done a wonderful job by collecting all information at one place.

    Would love to see other posts like these.

    • Matthew Woodward
      April 17th, 2020 at 3:50 am

      There’s plenty more articles like this across my blog

  3. Noel Ferguson

    Thanks Matthew <3

    • Matthew Woodward
      April 11th, 2020 at 1:48 am

      No worries Noel.

  4. Brishti Sen

    Thanks for this wonderful engaging post. Thanks to Neil Patel for helping to find your website

    • Matthew Woodward
      March 12th, 2020 at 10:23 am

      No worries – glad you found it :)

  5. Mimi

    Hey Matt,
    This post is just awesome. You covered almost all SEO tools and it is going to help me a lot. This is kind of guidebook for me while blogging. Thanks so much for this amazing post.

    • Matthew Woodward
      February 25th, 2020 at 12:07 am

      Glad I could help Mimi

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    • Matthew Woodward
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      Glad to hear you’ve saved some money Finley!

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    • Matthew Woodward
      January 16th, 2020 at 11:47 pm

      Thanks for the bookmark! See you again :)

  8. Scarlet

    I have been blogging for 10 years and I tend to think I know a lot of about SEO but you had several SEO tools listed that I was not familiar with- like SEO Powersuite and open link profiler. Thanks for sharing!!

    • Matthew Woodward
      December 24th, 2019 at 3:43 am

      No problem Scarlet – any tools I missed that you’d recommend?

  9. lessburn

    I have doubt in back-linking, is there any new type or Technic that we use for backlinks where we increase out organic traffic?

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    • Matthew Woodward
      November 16th, 2019 at 3:19 am

      Cheers :)

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    Thanks for this list Matthew. Saved for future reference!

    Btw, your table of contents doesn’t seem to be working. Clicked on it, but it doesn’t bring me down to the section.

    • Matthew Woodward
      September 29th, 2019 at 3:55 am

      Cheers Ken – I have updated the TOC

    • Constance
      January 21st, 2020 at 8:07 am

      Detailed post, thanks for the information

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    Very nice blog very helpful for me

    • Matthew Woodward
      September 12th, 2019 at 1:32 am

      Glad to hear it Kerry

  16. narayana

    Thanks for the article about The Best Free SEO Tools To Super Charge Your Search Rankings [2019]

    • Matthew Woodward
      July 25th, 2019 at 2:45 am

      No problem – hope you found it helpful.

  17. David

    This is a great list – I had never seen SEO Powersuite, even though it seems I must have heard of it before.

    What’s the difference between the free and paid version though? I’m not opposed to investing if it’s worth it.

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  19. Rene

    Great article, bookmarked it and will put it to use. To much to take in in one read. Thanks

    • Matthew Woodward
      July 20th, 2019 at 2:19 am

      Thanks for the bookmark Rene, see you soon :)

  20. Kalyan Panja

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    • Matthew Woodward
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      No worries! Hope you got some tools outta this that’ll save you both time and money.

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      Just follow the link to each tool

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  26. Bosola

    Awesome article as always. I found out other tools I wasn’t aware of before. I didn’t find in the list. This is also a free tool that’s really nice for getting long tail keywords

    • Matthew Woodward
      June 14th, 2019 at 11:15 am

      Yes it’s a really handy tool.

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      Glad to hear it!

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      Haha thanks very much! Glad you have found my blog so helpful.

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    • Matthew Woodward
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      Hey Anika, hope you found some great new tools.

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    • Matthew Woodward
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      No worries, which tools are you trying out?

  34. Nikola Roza

    Great list Matt,
    you’re totally right. If someone is creative enough or just a bit, they can get the data they need- for free.

    Of course, it doesn’t mean that it’s bad to pay for premium tools.

    Because you always have to pay- either with your time or money. And time is more scarce, and that’s why it pays to go premium when you’re able.

    That’s my reasoning.

    Thanks for the list Matt, I’m still not at the point where I can invest in tools I need, so I’m going to use your list heavily.

    • Matthew Woodward
      March 16th, 2019 at 7:55 am

      Couldn’t agree more Nikola! Glad you have that outlook :)

  35. Caelan Cheesman

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    One tool not on your list that has a free version and I use all the time is Squirrly SEO which is a great UK based company/

    • Matthew Woodward
      March 6th, 2019 at 10:17 am

      Thanks for the recommendation, I’ll take a look :)

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    • Matthew Woodward
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      No worries, any tools you feel should be added?

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      Glad you think so!

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    • Matthew Woodward
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      Hope these tools make SEO a bit easier for you!

  39. lucky singh

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    • Matthew Woodward
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      No worries, hope you found some helpful tools.

  40. Vivek

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    • Matthew Woodward
      February 27th, 2019 at 6:48 am

      No problem, hope you picked up some new handy tools for your kit!

  41. Loretta

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    • Matthew Woodward
      February 25th, 2019 at 4:00 am

      No problem Loretta! Hope you found some handy tools!


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    • Matthew Woodward
      February 23rd, 2019 at 2:46 am

      Cheers Rimi, I got plenty of posts in the pipeline!

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    • Matthew Woodward
      February 23rd, 2019 at 3:12 am

      Thanks Rubel, glad it was clear and easy to understand :)

  44. Spencer

    Nice list but a few I dont agree with. 2 I use on a daily basis that are alternatives to ones you have on this list.. and

    • Matthew Woodward
      February 15th, 2019 at 2:56 am

      Hey Spencer, what don’t you agree with?

  45. Knowandask

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    • Matthew Woodward
      February 13th, 2019 at 5:05 am

      No problem, which tools are you gonna try out?

  46. Shrutisinha1

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    • Matthew Woodward
      February 13th, 2019 at 5:07 am

      No worries! Happy to help!

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    • Matthew Woodward
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      Thanks for the bookmark Herbert!

  48. solosmarket

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    • Matthew Woodward
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      No problem! Which tools have you tried out?

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      If you use the tools correctly then it sure will!

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    • Matthew Woodward
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      No problem, happy to help!

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      Having the right tools will save you a huge amount of time!

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    • Matthew Woodward
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      Glad to hear it!

  53. Dave Johnson

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    • Matthew Woodward
      January 25th, 2019 at 3:18 am

      Glad to help Dave! Lot’s of tools out there that are extremely helpful!

  54. Vikas

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    • Matthew Woodward
      January 25th, 2019 at 3:28 am

      Thanks very much Vikas :)

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      Thanks for the save! Hope to see you again soon.

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    • Matthew Woodward
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      No worries! There’s plenty of free tools available to make life much easier :)

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    • Matthew Woodward
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      Glad to help Nithin :)

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    • Matthew Woodward
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      Thanks :)

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    • Matthew Woodward
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      No worries, I hope you picked up some useful tools to try!

  61. Priya

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    • Matthew Woodward
      January 14th, 2019 at 12:44 pm

      Hey Priya, thanks I hope you find some handy tools to suit your needs!

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    • Matthew Woodward
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      You are welcome Jodie!

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  64. karan

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    • Matthew Woodward
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      Happy to Karan!

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      No probs Mohammad! It’s great to be able to write up about tools I have found incredibly useful and share!

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    • Matthew Woodward
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      Glad you think so! I’ll keep sharing! Got some great stuff in the pipeline!

  67. Philip V Ariel

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    • Matthew Woodward
      January 9th, 2019 at 1:11 pm

      Hey Philip, thanks very much. Let me know which tools you find the most useful!

  68. Alan Clark

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    • Matthew Woodward
      January 9th, 2019 at 1:44 pm

      Hey Alan, thanks very much. Yes I also like reading and contributing to the comments on interesting posts!

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  72. Alekhya

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    • Matthew Woodward
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      You’re very welcome.

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      Thanks Poonam, I certainly will do.

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  75. Muhammed Rafi

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    • Matthew Woodward
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      Pleased to help Muhammed!


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    • Matthew Woodward
      December 31st, 2018 at 4:48 am

      Hey Arshad, welcome to SEO and these tools should help you massively.

  77. Gokul G

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    • Matthew Woodward
      January 2nd, 2019 at 7:27 am

      Haha, you’re welcome! We all have to start somewhere :)

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      Glad to be able to shed some light on the fantastic (free) SEO tools available.

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      Thanks very much Altayyab, which tools have you tried out?

  82. Priya

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    • Matthew Woodward
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      Hey Priya! Glad to help, any tools stand out for you?

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    • Matthew Woodward
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      Wow thanks very much! I certainly will do! Have I missed any tools you think should be on the list?

  85. jef marshal

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    • Matthew Woodward
      December 26th, 2018 at 6:26 am

      You’re welcome Jef!

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      Yep there’s a whole bunch of free tools out there that are really effective when you want to improve your SEO.

  90. Amith Reddy

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      Thanks for all your visits! Which tools have you tried out?

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    • Matthew Woodward
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    • Matthew Woodward
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    • Matthew Woodward
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      You’re very welcome. Which tools did you try out?

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      Hey, thanks very much!! I will certainly keep it up.

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    • Matthew Woodward
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  151. techspirals

    All the tools you are providing is good. some tools we are using.
    Thanks for giving this information.

    • Matthew Woodward
      November 6th, 2018 at 3:27 pm

      No worries, can you recommend any others?

  152. Yogender

    Thanks for informing the 50 tools

    • Matthew Woodward
      November 6th, 2018 at 3:27 pm

      No worries, which were your favourite ones?

  153. Apec

    Very Nice

    • Matthew Woodward
      November 6th, 2018 at 3:35 pm

      Thanks, I hope you found some new tools to add to your list.

  154. Susan

    I need to supercharge my website. This article looks like the key to doing it!

    • Matthew Woodward
      November 2nd, 2018 at 2:02 pm

      Hey Susan, you will definitely find a bunch of tools to help you.

  155. iworld

    This is very useful sites. Thanks for sharing this information.

    • Matthew Woodward
      November 2nd, 2018 at 2:21 pm

      No problem, hope you found some new tools.

  156. javed Iqbal

    it is very useful article for everyone

    • Matthew Woodward
      October 31st, 2018 at 8:48 am

      Thanks Javed, did you find some new tools?

  157. simbamar

    thank u sir for free seo tool is helpful

    • Matthew Woodward
      October 31st, 2018 at 8:49 am

      No worries, I’m glad you found it helpful :)

  158. techspirals

    This blog is very useful for me because i spent much mon ey for paid seo tools .its helps m,e to do work in with free seo tool.

    • Matthew Woodward
      October 31st, 2018 at 8:52 am

      There are so many free tools out there worth having too :)

  159. water weaver solution

    Nice Article. Thanks for sharing this.

    • Matthew Woodward
      October 31st, 2018 at 8:56 am

      Not a problem, it’s great to make people aware that there are so many FREE tools out there!

  160. Venkateshkumar

    Hi Mathew,
    Its very detailed article and the tool collection. Need to try these all tools and have to find out which will work good for me. Thanks for the wonderful guide.

    • Matthew Woodward
      October 31st, 2018 at 8:54 am

      You are welcome, let me know which ones you decide to use.

  161. Michael Lewis

    Hey Matthew
    Nice Share!!!
    Such Tremendous Work Done Over Here.

    • Matthew Woodward
      October 31st, 2018 at 8:59 am

      Hey Michael, thanks very much! Do you have any more tools to add to the list?

  162. Suhana

    Thanks for the info
    Great article

    • Matthew Woodward
      October 31st, 2018 at 9:01 am

      You’re welcome, I hope you found some new handy tools to try out.

  163. Optimega Technologies

    Nice Article About SEO

    • Matthew Woodward
      October 29th, 2018 at 9:20 am

      Hope you found some handy tools :)

  164. deepak gupta

    brilliant article. Thank you so much for sharing these tips.

    • Matthew Woodward
      October 29th, 2018 at 9:58 am

      No worries Deepak. Hope you found some new tips for SEO.

  165. Ankit rana

    wow latest tools for me. thanks for this information.

    • Matthew Woodward
      October 29th, 2018 at 10:09 am

      You’re welcome Ankit.

  166. Guru Mohan Dixit

    Valuable information…. a complete SEO guide in a single post. Keep posting such information.

    • Matthew Woodward
      October 29th, 2018 at 10:11 am

      Thanks a lot and I certainly will :)

  167. Petronilla

    Thanks for sharing

    • Matthew Woodward
      October 29th, 2018 at 10:12 am

      You’re welcome! What were your favorite tools?

  168. Avni

    Nice Article! it’s a great information and thanks to you for sharing this information…

    • Matthew Woodward
      October 29th, 2018 at 10:15 am

      No worries, hope you found some great tools to assist you.

  169. Uchenna Ebuka

    Wow, I have never seen a seo article as valuable as this.. Thanks bro I really appreciate it!

    • Matthew Woodward
      October 29th, 2018 at 10:18 am

      No problem, glad you found it useful!

  170. StartUp Plan

    This is absolutely a great post! keep up the good work.

    Thank you!

    • Matthew Woodward
      October 29th, 2018 at 10:19 am

      Will do my friend :)

  171. yogesh

    Hii Matthew Woodward Sir,

    I am Fresher in SEO your blog is very helpful for me. After reading your blog, I can use many tools for SEO. But I have a question about seeing how to create quality backlinks from my site.

    • Matthew Woodward
      October 29th, 2018 at 10:19 am

      Thanks very much, what’s the question?

  172. Shivani Gupta

    Your post is awesome. The way you describe everything is very useful. Thanks for sharing.

    • Matthew Woodward
      October 29th, 2018 at 10:21 am

      No worries, what tools do you find most helpful?

  173. Datadot

    Very Nice Blog…

    • Matthew Woodward
      October 29th, 2018 at 10:27 am


  174. w2h

    what is best way for link building

  175. SEOL

    Thank you for sharing your valuable knowledge, to help us in this busy and wild world of marketing.
    Thank You

    • Matthew Woodward
      October 17th, 2018 at 10:04 am

      You are very welcome.

  176. akshara finserv

    Thank for sharing blogs.

    • Matthew Woodward
      October 15th, 2018 at 8:20 pm

      No worries, hope the post helped!

  177. Charms

    Hey Matthew, really awesome list. I’m a bit new to seo so these tools might take some time to familiarize myself to. Thanks a lot, I love reading your blog.

    • Matthew Woodward
      October 15th, 2018 at 9:08 pm

      No problem, welcome to the SEO world!

  178. Learn FLE

    Thanks for sharing them with us.

    • Matthew Woodward
      October 12th, 2018 at 12:54 pm

      No worries, which ones are your favorite?

  179. Vijay Nagar

    Hello Dear, Thanks for sharing this wonderful and good performing tools list,
    I was searching for some of the new tools which help me to grow my website ranking.
    you have shared the list in which some of the tools I have used recently and I got good results too for my site BetaPage.
    Thanks for sharing and good to read on your blog.

    • Matthew Woodward
      October 10th, 2018 at 10:48 am

      Good to hear you are finding some of these tools useful. Thanks Vijay :)

  180. hannery lion

    Very Helpful Information, I like it Very Much.. Thanks for this post

    • Matthew Woodward
      October 10th, 2018 at 11:10 am

      No problem, hope you found some handy tools.

  181. Jeffrey Howard

    Another great list, as usual. Thank you. I’d like to show you one more service, that can be very useful for complex SERP analysis and keyword clustering. The tool is called SpySERP, and you probably haven’t heard of it yet (but who knows:), since it’s been launched very recently. Check it out please: Either way would like to hear your opinion:)

    P.S.: shared your list on Twitter

    • Matthew Woodward
      October 10th, 2018 at 12:14 pm

      Hey Jeffrey, cheers! Thanks for the recommendation.

  182. shahzad Gohar

    Thanks for sharing this article very helpful and informative for me

    • Matthew Woodward
      October 8th, 2018 at 10:56 am

      Not a problem, these tools really save so much valuable time.

  183. Shubhmeet jaggi

    I just started blogging and looking for some tools. I think you mentioned all the tools which will help me a lot. I like the way you describe each and everything. Thanks for sharing this article. Keep sharing these kinds of aarticle.

    • Matthew Woodward
      October 8th, 2018 at 10:58 am

      Welcome to the world of blogging! These tools save me so much time everyday leaving me to work on creating new content!

  184. Atlanta

    IMHO Oxyleads lead-gen tool is a better alernative to Hunter. By any means, I’m saying hunter is bad Oxyleads is just cheaper and has a chrome extension that works wonders

    • Matthew Woodward
      October 5th, 2018 at 9:33 am

      Thanks, I’ll check it out


    Thankyou mathew for seo tools it help me page

    • Matthew Woodward
      October 5th, 2018 at 9:41 am

      Glad to have helped Nicholas

  186. bhanu

    Nice professional article, It’s worth reading today. I surely share this article with all of my friends, especially who are struggling for their blog success.


    • Matthew Woodward
      October 3rd, 2018 at 10:12 am

      You are welcome, I hope that you found some new tools to suit your needs.


    Thankyou mathew for a geat plugins to help page good job

    • Matthew Woodward
      October 3rd, 2018 at 10:25 am

      No problem Nicholas!

  188. Medicomart

    Amazing tools to share in this blog.. Thanks to share your information, I am sharing your blog…

    • Matthew Woodward
      October 3rd, 2018 at 10:44 am

      Thanks a lot and cheers for the shares.

  189. jagadeesh

    you did a great job and i use all these tools on my own thank you sir

    • Matthew Woodward
      October 1st, 2018 at 4:06 pm

      Thanks :)

  190. vandana

    Thank you very much for giving Free SEO Tools- digital floats

    • Matthew Woodward
      October 1st, 2018 at 4:08 pm

      I just collated them into one post, there are some great free tools out there that people very generously provide us with for free.

  191. saad tahir

    Hey Matthew Woodward,
    Thanks for the list of SEO tools and thanks for the information.

    • Matthew Woodward
      October 1st, 2018 at 4:33 pm

      No worries, I hope you found some useful new tools in the post.

  192. bfsie

    Amazing tools. I’ll definitely use all of these tools for my website SEO. Thanks Matthew sir for sharing this helpful tools list with us.

    • Matthew Woodward
      September 28th, 2018 at 9:05 am

      Wow that’s a lot of tools to try out! Let me know which ones are your favorite!

  193. Goalshakers Football Highlights

    Good writeup, thanks for sharing this, well articulated. love reading your articles. Awesome indeed

    • Matthew Woodward
      September 27th, 2018 at 2:17 pm

      Thanks a lot, I hope there were some useful tools to help your SEO :)

  194. Medical Investment Casting

    I like your post. Everyone should do read this blog. because this blog is important for all now I will share this post. Thank you so much for share with us.

    • Matthew Woodward
      September 27th, 2018 at 2:18 pm

      Thanks very much, hope it helps you out with your SEO

  195. Daniel David Narido

    Indeed a lot of SEO tools are being used nowadays to gain authority online. While there may be a lot of helpful tools listed here, it’s important to know first if this online strategy would be applicable for your business

    The Real Estate in Dubai for instance strongly relies on these tools. Since most of the target market we have are online most of the time, we take advantage of these helpful tools.

    Great read! Soon we could be seeing much powerful and efficient SEO tools in the near future!

    • Matthew Woodward
      September 24th, 2018 at 8:32 am

      Hey Daniel, any online business can benefit from using tools these days, especially when the tools talked about in this post are free.

  196. Harsh

    Thank you very much for giving Free SEO Tools

    • Matthew Woodward
      September 24th, 2018 at 8:33 am

      I just put the post together, there are some awesome people out there who created them :)

  197. Ashutosh Kumar Singh

    Hi, you really share an interesting post and thank you very much for writing such a fantastic blog because as reader we get to learn a lot from your content. Keep writing more content like this!

    • Matthew Woodward
      September 17th, 2018 at 11:07 am

      I’m pleased you enjoy reading my posts!

  198. saveplus

    thanks for thre information and tools are available in this site thanks

    • Matthew Woodward
      September 17th, 2018 at 11:16 am

      No problem, let me know which ones are you favourite!

  199. Ananda Kannan

    I totally agree to this blog because without SEO tool we can’t track and measure the activity of how much traffic and backlinks has been gained towards our website.

    • Matthew Woodward
      September 14th, 2018 at 9:00 am

      Thanks for your thoughts. I hope you found some cool new tools to help with your SEO.

  200. Ray

    Thanks for sharing Sir. Such an amazing list please do keep writing.
    Again Thanks for the help.

    • Matthew Woodward
      September 13th, 2018 at 9:25 am

      No problem Ray! Hope you got some good tips.

  201. marke8now

    Excellent review! I found it to be so helpful that I posted my praise to Twitter, FB, G+, and LinkedIn. :O)

    • Matthew Woodward
      September 7th, 2018 at 9:19 am

      Awesome news I’m pleased you found it helpful. Thanks for the social shares, much appreciated.

  202. Kieran Gibbons

    Hi Matthew

    Great article as always.

    A quick note on Keyword Shi**er , i’ve just noticed that if you have the Keywords Everywhere browser plugin installed it shows the search quantity and competition on the same page as the results. Not sure if it’s been mentioned already but a pretty good time saver.

    • Matthew Woodward
      September 3rd, 2018 at 8:43 am

      Thanks Kieran, I’ll take a look

    • Matthew Woodward
      November 17th, 2018 at 2:05 pm

      I have updated the post, thanks for your contribution! You should check it out.

  203. Expert Training Institute

    Thank you for sharing the information…
    While using google analytics tool one should have great knowledge of analytics if analytics work doesn’t good then we can’t find the customer interests.

    • Matthew Woodward
      September 3rd, 2018 at 8:46 am

      Yep Google Analytics is one of the good ones!

  204. deepak

    Helpful article .

    • Matthew Woodward
      August 31st, 2018 at 10:13 am

      Thanks a lot!

  205. Ratul Roy

    Nice post. Very informative. I really appreciate your effort to write this blog

    • Matthew Woodward
      August 31st, 2018 at 10:23 am

      No worries Ratul!

  206. Prakash Adhikari

    easy to understand and explanation is also very good. great and informative article. going to use all this.

    • Matthew Woodward
      August 31st, 2018 at 10:42 am

      It will save you a lot of time and effort (not to mention money) using these free tools!

  207. adam

    Very good article.thanks for sharing.
    Keep up the good work

    • Matthew Woodward
      August 31st, 2018 at 10:52 am

      Thanks Adam! Will do :)

  208. Vivek Dubey

    So, I have been working as SEO executive and I always wanted to learn more in this particular field thus, I searched a lot. Your article helped me shape my mind and I knew I had to learn the tips and tricks to perfect my content, thank you for your article.

    • Matthew Woodward
      August 27th, 2018 at 11:46 am

      Hey Vivek, you’re welcome. Never stop learning and growing.

  209. samir

    Thank you

    Thank you very much for giving Free SEO Tools To Super Charge Your Search Rankings . This information is very interesting to us, and we shared this information with our friends as well.

    We also run one website.

    • Matthew Woodward
      August 24th, 2018 at 10:50 am

      Glad you liked to post, hope you found some useful new tools.

  210. Karen Robinson

    What a brilliant list. Thank you so much! There’s a lot here for me to work my way through and as someone new to all this, it’s a comprehensive list indeed.

    • Matthew Woodward
      August 22nd, 2018 at 4:00 pm

      Hey Karen, there as some really handy tools there which will save you so much time!

  211. Mayank Rana

    Really love the article. Bookmarked your page for further more information.

    • Matthew Woodward
      August 22nd, 2018 at 4:01 pm

      Thanks for the bookmark! Lot’s of tools to try out!

  212. pureitmentor

    Great post! It is helpful list for back linking .Thanks for sharing

    • Matthew Woodward
      August 22nd, 2018 at 4:02 pm

      You’re welcome!

  213. anyvendmaker

    Hey Yasir very nice and helpfull content.Thanks for sharing your great knowlege to us.keep up the good work.

    • Matthew Woodward
      August 22nd, 2018 at 4:03 pm

      Lot’s of useful tools to try out :)

  214. Bhuvnesh Parashar

    wow, that’s a great information… I really found this shows how good knowledge you have about a particular subject…keep up the good work…

    • Matthew Woodward
      August 22nd, 2018 at 4:07 pm

      It shows I like to use tools to speed up any process :)

  215. Discount Parking JFK

    Thanks for your awesome post.

    • Matthew Woodward
      August 20th, 2018 at 4:01 pm

      You’re welcome! Hope you discovered some new helpful tools :)

  216. Vijay Lathiya

    Your free SEO tools list is amazing…
    Thanks for sharing with us.

    • Matthew Woodward
      August 20th, 2018 at 4:04 pm

      No worries, I hope it’s helpful for you.

  217. cinetux

    Thanks very much for all the tips

    • Matthew Woodward
      August 20th, 2018 at 4:07 pm

      No probs! There are some useful tools in there!

  218. Akash kushwaha

    i love reading this ,

    • Matthew Woodward
      August 20th, 2018 at 4:21 pm

      I love that you love reading this!

  219. allpeliculas

    Muy buen contenido gracias por el aporte

    • Matthew Woodward
      August 17th, 2018 at 11:24 am

      No hay problema :)

  220. Stefan Iordache


    • Matthew Woodward
      August 17th, 2018 at 11:26 am

      No problem

  221. Penelope Clearwater

    Great List of SEO Tools and really informative!

    • Matthew Woodward
      August 17th, 2018 at 11:38 am

      Thanks I hope you have found some new tools Penelope

  222. Logo Makers Online

    Hi, My name is Ryan, I am looking for the content for my blog, Can you give me some idea how can I write the awesome content that you publish.

    • Matthew Woodward
      August 15th, 2018 at 10:49 am

      Find out what your audience wants, create the content to help them achieve it then share it with them.

  223. Logo Makers Online

    I am Geeta Lokwani, can you suggest me a topic that I can research and write with the best content and send you so you can post on your blog.

    • Matthew Woodward
      August 15th, 2018 at 10:48 am

      Hi Geeta, I’m not currently accepting guest posts for the blog.

  224. Such a great and detailed post as always. SEO is very important to ignore the importance of those tools.

    • Matthew Woodward
      August 15th, 2018 at 10:56 am

      Thanks Hildah! The fact that they are free as well! You’d be a fool not to try them out!

  225. Jafakash

    Is it legit to use such tools? As a new blogger is very confused about this

    • Matthew Woodward
      August 15th, 2018 at 10:57 am

      Yes of course! You are thinking they are too good to be true….well in this case it is true :)



    • Matthew Woodward
      August 15th, 2018 at 11:00 am

      Woop! Thanks very much.

  227. Mat @ Antispygadget

    I think Google Analytics is the best tools for SEO but another 47 tools in the list are great as well.

    • Matthew Woodward
      August 15th, 2018 at 11:01 am

      Haha, thanks Mat!

  228. Rosi

    Thanks for sharing this blog with us, your blog contains very important information for SEO, I appreciate your work and effort. Please keep sharing more blogs.

    • Matthew Woodward
      August 15th, 2018 at 11:05 am

      Thanks Rosi, I certainly will do.

  229. Kalpana

    All great points.. very helpful.. i think its complete guide,no need to research anything more..
    Thank for well written and updating my knowledge..

    • Matthew Woodward
      August 15th, 2018 at 11:12 am

      Hope you have some useful free tools in your arsenal now!

  230. iMedia Solutions

    I was searching for the good topic to research and read, I got it this article on your blog, Thank you so much.

    • Matthew Woodward
      August 10th, 2018 at 10:22 am

      No probs, hope you’ve found some handy new tools

  231. seo

    Muy buen post, sobre todo porque la información que entregas es sumamente interesante y precisa, además tocas temas clave.



    • Matthew Woodward
      August 9th, 2018 at 1:22 pm

      No hay problema, me alegro de que haya sido interesante para ti

  232. Manish

    Hi Matthew

    This Article is Going tot to help All new Blogger. I love to read your article & my Favorite tools are Ahref tool Bar & Google Analytics.

    Thanks for sharing this Article. Your blog helped to grow by blog

    Thank you.

    • Matthew Woodward
      August 9th, 2018 at 1:25 pm

      Thanks Manish, they are some of my top tools too. Glad to have helped :)

  233. Ravi Devgam

    Last month, I was searching for how to start a blog in google image and got from your blog. When I opened, I just couldn’t take off my eye.

    From that moment, I used to read your blog post.

    And this an awesome post, I’ve got everything under one roof.

    Thanks Matthew.

    • Matthew Woodward
      August 9th, 2018 at 1:39 pm

      No worries Ravi! I’m pleased you have found it so useful! Come back again soon

  234. Marco Diversi

    Damn Matthew, I was about to write a similar article but honestly, I can not beat you!

    This article is so great, I knew almost all of these tools except a few! I love Linkio and

    • Matthew Woodward
      August 6th, 2018 at 11:07 am

      Thanks Marco! Linkio was one of the new additions, let me know if you have anymore to add :)

  235. MLM Software Free Demo

    Enjoyed reading the article above , really explains everything in detail,the article is very interesting and effective. Thank you and good luck for the upcoming articles

    • Matthew Woodward
      August 6th, 2018 at 11:09 am

      Great news, thanks I hope you found some useful tools.