The 1 Million Domain Test – Ahrefs vs Majestic SEO [Huge Update]

HUGE UPDATE! I ran 1 million domains through Ahrefs, SEMRush, Moz, Majestic & SEO Spyglass to find out who really is the best backlink checker.

Back in 2013, I conducted an experiment to see which is the best link checker.

Long story short, Ahrefs won…

Ahrefs vs Majestic 3 domain test results

This really upset the Majestic team at the time and sparked a lot of controversy, but they did make some valid points-

  1. The test was done with 3 of my personal sites I would not disclose
  2. That makes the entire test biased in Majestic’s opinion
  3. The data set was very small with just 3 sites analysed and compared
  4. The results could not be independently verified

And they were right!

So then re-conducted the experiment on an altogether BIGGER scale (1 million domains vs. the original 3). Ahrefs won again.

best backlink checker 2013 chart

Now it’s many years later.

So I thought it would make sense to re-run the numbers this year for all 1 million domains AND compare the functionality of the tools.


I’m also going to reveal how Majestic essential cheat on backlink counts (you won’t believe this one!)

Ahrefs vs. Majestic SEO – Huge New Update

Before we get to the experiment, let me talk about my data source.

For those that don’t know, the Majestic team publish what is called the Majestic Million.

The Majestic Million is a list of the top 1 million website in the world, based on the number of referring IP’s found for that domain in their Fresh index.

The Majestic Million

So with this, Majestic SEO are outright telling us these are the sites they know the most about in terms of backlinks.

You can download a copy for yourself free of charge and it will tell you the total number of linking subnets (RefSubNets) and the total number of linking IPs (RefIPs) for each domain in the top million.

To compare Majestic SEO with Ahrefs, I’m going to look up the total number of linking subnets and IP’s for all of the domains in the Majestic Million.

To give you an example with this blog-

  • Majestic SEO – This report shows 3,533 IP’s & 2,475 subnets
  • Ahrefs – This report shows 3,214 IP’s & 2,438 subnets

ahrefs vs majestic - number of backlinks to my blog

So in that specific instance, Majestic wins the test.


Now imagine doing the same – but for 1 million sites.

That is the test I have done based on what Majestic say are the top 1 million sites in the world in terms of links.

This is what the CSV data looks like in its raw form-

majestic million csv data

And you can download a copy of the data that is used in this test.

The Results

Before I get to the results, I need to mention that both Majestic and Ahrefs maintain multiple indexes.

Majestic have two indexes: Fresh and Historic indexes.

Ahrefs have three: Live, Recent, and Historical.

You can learn more about these indexes here.

But for the sake of this article, I’ll be comparing the following indexes:

  1. Majestic’s Fresh index vs. Ahrefs’ Recent index
  2. Majestic’s Historic index vs. Ahrefs’ Historical index

Majestic Fresh Versus Ahrefs Recent Index

Let’s start with a comparison of the Fresh vs. Recent index.

With such a huge amount of data, I decided to split the results into 10 groups of 100,000 URLs (by Majestic GlobalRank) and then compare those groups.

This is what the group numbers look like (refer to by_groups.csv in the data pack)–

GlobalRank Ahrefs Wins (IP) Majestic Wins (IP) Ahrefs Wins (Subnet) Majestic Wins (Subnet)
1-100,000 85,228 14,762 86,095 13,896
100,001-200,000 69,953 30,029 72,114 27,860
200,001-300,000 74,074 25,902 77,035 22,928
300,001-400,000 78,264 21,709 82,075 17,904
400,001-500,000 74,708 25,264 79,389 20,582
500,001-600,000 66,252 33,710 71,124 28,846
600,001-700,000 75,530 24,427 81,426 18,512
700,001-800,000 76,733 23,221 81,346 18,583
800,001-900,000 79,243 20,705 85,624 14,279
900,001-1,000,000 79,261 20,687 85,696 14,187

Just looks like a bunch of meaningless numbers right?

What about now-

Wins By IP Address (Majestic Fresh vs. Ahrefs Recent)

Wins By IP Address - Majestic Fresh vs Ahrefs Recent

Wins By Subnets (Majestic Fresh vs. Ahrefs Recent)

Wins By Subnets - Majestic Fresh vs Ahrefs Recent

Pretty brutal to look at if you are a current Majestic SEO customer right?

Now might be the right time to switch to Ahrefs – click here to claim a 7-day trial account.

But before you do let’s look at the totals-

Total Wins – Majestic Fresh vs Ahrefs Recent

Total Wins: Majestic Fresh vs Ahrefs Recent

It’s worth noting that Ahrefs has actually pulled even further ahead of Majestic (by ~7% for IP wins, and ~11% for subnet wins) since 2013. Which is when I first ran this experiment.

So those are the results of the Majestic Fresh vs. Ahrefs Recent index comparison, but what about Majestic’s Historic vs. Ahrefs’ Historical?

Majestic Historic Versus Ahrefs Historical Index

This test is particulary interesting because-


It presents an altogether different story.

GlobalRank Ahrefs Wins (IP) Majestic Wins (IP) Ahrefs Wins (Subnet) Majestic Wins (Subnet)
1-100,000 15,424 84,555 14,789 85,187
100,001-200,000 20,320 79,606 19,873 80,047
200,001-300,000 18,081 81,855 17,613 82,309
300,001-400,000 13,645 86,317 13,177 86,770
400,001-500,000 11,990 87,976 11,675 88,275
500,001-600,000 9,186 90,778 8,973 90,976
600,001-700,000 11,219 88,674 11,003 88,870
700,001-800,000 11,167 88,627 9,120 90,819
800,001-900,000 10,515 89,433 9,857 90,036
900,001-1,000,000 10,796 89,139 10,346 89,580

I think the results become super clear when displayed in graph format:

Wins By IP Address (Majestic Historical vs. Ahrefs Historical)

Wins By IP Address - Majestic Historical vs Ahrefs Historical

Wins By Subnets (Majestic Historical vs. Ahrefs Historical)

Wins By Subnet - Majestic Historical vs Ahrefs Historical

Based on this data, Majestic absolutely crush Ahrefs when it comes to the historical index test.

This is even more apparent if we look at the totals-

Total Wins - Majestic Historic vs Ahrefs Historic

So, Majestic clearly wins the historic index comparison.

But what does this really mean?

Well, historic indexes serve as records of the backlinks that have existed in their respective tools index at some point in the past, but aren’t live today.

When you take this into account, it comes as no surprise that Majestic won this test.

They’ve been saving (probably) links to their Historic index since they launched in 2009.

Ahrefs, on the other hand, has only been saving dead links to their Historical index since 2015, so Majestic has a 6 year head start here!

Bottomline: Majestic has a larger index of dead links than Ahrefs.

That’s all I’m going to say about that one.

I’ll let you decide which index is more important to you.

Want me to rank your site?

A Few Potential Flaws with this Experiment

My methodology for this experiment is far from perfect.

So I thought I’d briefly explain what I see as some potential flaws with this data.

Flaw #1 – “Wins” != Absolute Numbers

The graphs above show the number of “wins” rather than absolute numbers.

Because of this, the difference between the bars on the graphs is not really indicative of index size.

I’ll try to illustrate what I mean with an example:

Let’s say we have two sites:

  • Site A: 100 Ref.IPs (reported in Majestic); 101 Ref.IPs (reported in Ahrefs)
  • Site B: 100 Ref.IPs (reported in Majestic); 200000 Ref.IPs (reported in Ahrefs)

(Yes, it’s an extreme example, but bare with me!)

Ahrefs “wins” for both of these sites, but it’s clear that there’s a much larger difference between reported numbers from each tool for Site B.

With Site A, Ahrefs only wins because they report one extra Ref.IP.

This means that the “number of wins” doesn’t give any insight into how much bigger one database is than the other.

So what does “number of wins” tell us?

It tells us that Ahrefs finds more links for any given website than Majestic, and that it’s rare for Majestic to show links than Ahrefs (links = IPs/Subnets).

FYI, if you’re wondering why I chose to compare IPs/Subnets over links, check out this article co-authored by Dixon Jones from Majestic.

Flaw #2 – Each Tool Picks Up Different Links

It’s important to remember that we’re dealing with two totally different indexes here.

Which means that some links that Majestic reports may not exist in Ahrefs’ Index, and vice-versa.

Once again, let me offer an example.

This time we only need one hypothetical site, for which we’ll assume that both Ahrefs and Majestic report the same number of links: 3.

Here are the three hypothetical links reported by each tool:

Ahrefs Majestic
domain.com/webpage domain.com/webpage
domain.com/webpage2 domain.com/webpage2
anotherdomain.com/webpage someotherdomain.com/blog

Do you see my point?

Just because we have the same number of reported links from each tool doesn’t necessarily mean that they’re the same links.

You can see in our hypothetical example that only two of the links are common to both indexes.

This brings me on to an important point:

If you desperately need a full picture of your link profile, you’ll have to pay for both tools and cross-reference data.


And this is a BIG BUT!

Even if you do that you need to understand that Majestic’s backlink stats are almost always inflated.


Because of the absolutely absurd way Majestic count and report backlinks.

I am going to talk about that more in the next section, but seriously – make sure you are sitting down for this one because I am going to show you how Majestic essentially cheats on backlink counts.

Ahrefs VS Majestic: Comparing Features & Functionality

Now we’ve talked about backlink data and whatnot, I want to make an important point:

Majestic and Ahrefs are VERY different tools.

Majestic is essentially one tool: a backlink checker.

But Ahrefs is a suite of tools. Alongside Site Explorer (for checking backlink data), they also have:

Another big differentiator is the addition of “Competitive intelligence” in Ahrefs, which is basically search traffic data.

Ahrefs organic search traffic over time

In other words, you can see how much traffic any domain or website receives from Google, and the keywords it ranks for.

See my full Ahrefs review and my Ahrefsbot blog post.

How Majestic Cheat On Backlink Counts

But let’s get back to backlink data for a moment…

It’s important to realise that index size means nothing unless you’re able to extract actionable data and insights from it.

Both Majestic and Ahrefs do have an API for doing this at scale (this is what I used for this study), but most of us don’t pay for access to that.

So, let’s quickly compare the on-site backlink research features that exist in Ahrefs and Majestic.

Let’s start by plugging this same URL (the beginners guide to SEO from Moz) into both tools to see what kind of insights we can get from them.

ahrefs moz beginners guide to seo 1

majestic moz beginners guide to seo

NOTE. I’m using the “exact URL” setting, because I only want to analyze backlinks pointing directly at that URL.

A few comparable metrics right off the bat:

  • Backlinks: 628,437 (Majestic) vs. 111,000 (Ahrefs)
  • Referring domains: 1,840 (Majestic) vs. 11,300 (Ahrefs)

So Majestic reports more backlinks in total, but Ahrefs reports (a lot) more referring domains.

That’s a win for Majestic, right?

Not so fast.

(This is something I really feel the need to highlight!)

Majestic’s backlink stats are almost always inflated because of the absolutely absurd way they report backlinks.

Let me illustrate by going to the Referring Domains tab in Majestic.

majestic referring domains backlinks crazy

Majestic is reporting 370K+ backlinks from just one referring domain.

That accounts for nearly 60% of all reported backlinks!

Let’s see how many backlinks Ahrefs reports from this domain-

4 backlinks ahrefs

Just 4!

So why does Majestic report 373,004 backlinks from that domain while Ahrefs only reports 4?

This happens because Majestic fail to strip URL parameters from URLs, which results in the same backlink being duplicated hundreds, sometimes even thousands of times.

majestic backlink madness

This also happens when you export the data from Majestic.

Take a look at this backlink export from my blog and you’ll see that digitalphillipines.net is linking to me nearly 700,000 times-

majestic link report

But when we export the data and look at the links, you’ll see they are mostly duplicate links with different UTM parameters on the end-

duplicate links

For example Majestic counts the below as 4 separate backlinks-

  1. domain.com/page/
  2. domain.com/page/?utm_source=twitter
  3. domain.com/page/?utm_source=facebook
  4. domain.com/page/?utm_source=pinterest

But the reality is they are just one backlink – but Majestic is reporting them as 4.

In my opinion, this is total madness.

Especially when the vast majority of the 700,000 links coming from digitalphillipines.net are duplicates.

Ahref’s on the other hand, only counts 17 links-

ahrefs backlink count


Because Ahrefs understands that those additional URL parameters do not make them all unique links so filter them out accordingly.

Here’s Another Mad Thing!

If you go from the Summary page in Majestic to their Ref.Domains and Backlinks reports, you’ll notice that the total numbers of ref.domains and backlinks that you just saw on that “Summary” page now completely disappear.

That’s because these reports are limited to 30k rows of data – 600 pages, 50 results per page.

This makes every report in Majestic somewhat useless because you can only see a sample of the data!

Sure you can view the first 30,000 rows – but after that, they cut you off.

majestic data limits

That is a huge limitation and I feel like it really goes against the grain of Majestic’s core mission.

What’s the point of building a huge database of links if you are going to limit access to it?

first 30000 rows

It’s the same when you try to export this data too – it defaults to a max of 30K rows.

However you can export more than 30k rows if you request an “advanced report” by clicking the tiny link highlighted in the screenshot below:

advanced report majestic

But even when you click this, you’re taken to quite a puzzling page where you seemingly have to tick a bunch of boxes in order to do what you want to do.

So bottomline-

  • You can export more than 30K rows from Majestic – it’s just not a fun experience
  • All of Majestics reports are useless if you are working on a site that has more than 30,000 backlinks
  • And thats assuming the backlink numbers arent inflated, it could have 4 links but Majestic counts 370K+

In comparison, Ahrefs shows full data in both their Ref.Domains and Backlinks reports.

And exporting FULL DATA is super easy – just hit the “export” button.

Much nicer!

However, one downside of this is that reports sometimes load slower in Ahrefs than Majestic, especially when analysing big sites.

This is because Ahrefs has to work to pull all data, whereas Majestic just has to show a cached sample of 30K pages/ref.domains.

To be honest:

Any further comparison here makes no sense because Majestic’s on-site tools only works with a sample of data whereas Ahrefs lets you work with FULL data.

However, I do want to compare and highlight a few things in these reports.

But first, I want to talk a bit about indexes.

Majestic Indexes vs Ahrefs Indexes – What Do They Mean?

So you may have noticed that Majestic has two different indexes for you to choose from, while Ahrefs has three.

  • Majestic: Fresh, Historic
  • Ahrefs: Live, Recent, and Historical

You may have noticed in the screenshots above that Majestic defaults to their Fresh index, whereas Ahrefs defaults to their Live index.

Let me try to explain the deal with all of these indexes.

Ahrefs Indexes Explained

So Ahrefs Live index is updated every 15 minutes, and I know they put a lot of effort into re-crawling all links in their Live index pretty regularly.

But as Ahrefs recrawls links, they naturally come across some that are no longer there.

Like, sometimes the page will still be live, but the link will be gone. Or maybe the actual linking page can no longer be found.

In this case, Ahrefs removes the link from their Live index, but it remains in their Recent index, where this backlink stays for 90 more days. Quite often the pages disappear because of server downtime, so when Ahrefs next re-crawls the page, they may see that the link is still there.

If this happens, it gets moved back to the Live index.

If Ahrefs don’t see the link going live again within 90 days of it being moved to the Recent Index, it gets moved to the Historical index. This is basically a graveyard for all backlinks that they’ve once seen as live, but the subsequent recrawls confirmed their death.

ahrefs indexes explained

To summarise (for Ahrefs):

  • Live = All links that were live during the most recent re-crawl
  • Recent = Live + links that were “lost” within the past 90 days
  • Historical = Live + Recent + all links that were ever seen to be “live”

Majestic Indexes Explained

Unlike Ahrefs, they don’t maintain a Live index. They only have their Fresh index, which is kind of the same as Ahrefs’ Recent index as it contains all links that were seen live in the last 90 days, regardless of their status at the present moment.

They also have their Historic Index, which is comparable to Ahrefs Historical index. However, it is vastly bigger than Ahrefs’ Historic index because they started saving deleted links years before Ahrefs did.

majestic indexes explained

To summarise (for Majestic):

  • Fresh = All links that were seen as live during the past 90 days
  • Historic = Fresh + all links that were ever seen to be live

Having used both tools on and off for a good few years, I know that Ahrefs only started adding links to their Historic index around mid-2015, whereas I’d say Majestic has been doing that for at least 5 years.

That’s exactly why Majestic’s is bigger right now.

Either way, these tools historic indexes are essentially graveyard of links, so most of the links in both Majestic and Ahrefs Historic indexes are no longer live.

But anyway, now we’ve tackled the technicalities, I can move on to some features.

Before I do that, I want to stress something:

I much prefer Ahrefs over Majestic.

So most of the stuff I discuss below will be reasons why that is the case.

But let’s start with a brief comparison of the summary/overview reports in Ahrefs and Majestic.

Summary / Overview Report Comparison

To start, I’ll highlight a couple of super useful graphs that I absolutely love on the Overview tab in Ahrefs Site Explorer: Referring Domains and Organic Traffic.

These show how the number of referring domains and amount of organic traffic has changed to a site (or URL) over time.

Here’s the referring domains graph:

referring domains

Here’s the organic search traffic one:

organic traffic graph

Unfortunately, Majestic have no such graph for backlink data, and they don’t have any data on search traffic at all.

They do show you two graphs that they call “URL backlink history” and “Referring domains” – but these are entirely different.

majestic graph 1

majestic graph 2

In Majestic’s own words, these charts show “the number of Referring Domains [or backlinks] reviewed every day.”

So this graph mostly refers to how fast Majestic crawls the web, rather than showing how fast your target acquired backlinks.

As a result, these graphs don’t tell you anything about how a target’s backlink profile has changed over time, so I don’t really understand why they’re useful.

If anyone does happen to have a good use case, feel free to let me know in the comments!

And it’s also an image, it’s not an interactive graph. So I can’t hover my mouse over a specific date and get the precise number, like I can in Ahrefs.

As for the other numbers that you can see in Ahrefs “Overview” report and in Majestic “Summary” report, they’re more or less comparable.

Pretty standard stuff, no striking differences there.

I’d say the only major difference is the fact that each tool shows their proprietary metrics.

In Majestic’s case, these are TF/CF.

And in Ahrefs these are UR/DR.

Comparing them is a different story, so I’m not even going to attempt that but I do use both sets of metrics to evaluate expired domains.

Let’s move on to the referring domains reports.

Comparing Referring Domain Reports

Majestic has quite a few data points in their Ref.domains report, so they had to introduce a few different views.

Here’s the one they default to: Links.

majestic ref domains data

For me, the most useful data points here are:

  • Trust Flow / Citation Flow
  • Backlinks
  • Referring domains

I think it’s really cool how they include the number of ref.domains and backlinks to each ref.domain – that’s something Ahrefs doesn’t do.

I also like their Geo report.

majestic geo report

This shows things like the domain language(s), TLD, IP, IP location (cool!), TF/CF.

In fact, a lot of these reports are quite cool – I recommend playing around with them.

But what about filtering and sorting options?

Unfortunately, these don’t really exist (I guess their different reports kind of count of filters?) but they do have “Order by” and “Then” sorting options, which are quite confusing.

majestic sorting filters

I think the biggest letdown here is that many of these reports end up being kind of pointless, simply due to the fact that Majestic only lets you work with sample data.

Sure, you have 30K rows to play with, which admittedly is plenty for most sites. But for some sites it just doesn’t cut it.

Here’s another thing:

Although Majestic have a column with a number showing the number backlinks, they don’t differentiate between dofollow and nofollow links.

This means it’s only possible to sort by the number of backlinks from a ref.domain – you can’t sort by the referring domains with the most dofollow backlinks, for example.

Ahrefs, on the other hand, absolutely shines when it comes to filtering and sorting.

For a start, there’s a column highlighting dofollow/nofollow links, and it’s easy to sort a list of referring domains by that metric.

dofollow ahrefs ref domains

And once again, Ahrefs will sort the entire list of ref.domains – not just a sample of the data like in Majestic.

Here’s another notable feature Ahrefs has in this report:

You can easily filter referring domains by the backlink type, and can instantly see how many referring domains of each type there is.

ahrefs filter by backlink type

So if you want to export dofollow ref.domains only, simply filter and click export. Easy as that.

Back to Majestic, it looks like the domain with the most backlinks to this Moz guide is ryangum.com.

ryangum moz backlinks

It has almost 378K backlinks. Let’s click on that number and see what they are.

Aaaannnndddd… I see only 10.


It’s a completely different story in Ahrefs, as they show everything – it’s even downloadable.

And again, I’ll reiterate the point I touched on earlier – some of the backlink numbers are absolutely crazy in Majestic thanks to the duplicated backlinks with URL parameters.

Case in point:

  • Majestic shows 376K backlinks
  • Ahrefs shows 4 backlinks

(I guess Majestic doesn’t care about URL parameters?)

But anyway… let’s move on.

Ahrefs vs Majestic Backlink Reports

Let’s start with Majestic.

In the Ref.domains report, there was at least some sorting options – here there are none.

Majestic no filters

All they give you is option to show/hide deleted links and display 1/3/10/all backlinks per domain.

I can see how one backlink per domain is useful, but three and ten… c’mon!

It almost feels like someone was desperate to come up with some kind of useful functionality here, but failed miserably.

Regardless, none of these restrictions matter anyway because this report (like the rest) only shows a sample of 30k rows out of almost 100k. That means Majestic are hiding 70% of the links they know about from you.

Luckily, things are more logical in Ahrefs.

First things first, their Backlinks report doesn’t show sampled data – it’s full data.

You can also choose to show either Similar links, One link per domain, or All links.

ahrefs backlink filters

This report defaults to Group similar links. This makes sense, as it groups sitewide and duplicated links, but still shows unique links from unique pages of the same domain. Which is pretty cool.

Is this report perfect? No. I’ve seen a few bugs here and there, but the usability and convenience of this filter still beats Majestic’s useless “3/10 links per domain” filter by a wide margin.

You probably already spotted those other filters too – Link type, Platform, and Language.

I recommend playing around with these – they’re really cool!

There are also some sorting options, including:

Combining sorting AND filtering is when you really start to do some cool stuff.

For example, you could filter by dofollow links only, from English sites only, and then sort by DR.

Ahrefs sort filtering

Seriously, play around this this report – you can do TONS.

Here’s one final report I want to briefly highlight (this one is specific to Ahrefs):

The Best Report That Majestic Doesn’t Have…

Ahrefs is MUCH MORE than just a backlink checking tool. They have world-class search traffic data too.

Yes, there are other tools have one of the two (e.g., Majestic with their backlink data) but Ahrefs does an amazing job of merging backlink and search traffic data together.

I don’t think there’s a better example of this than in their Top Pages report.

ahrefs top pages report

This shows the “top pages” on a domain by search traffic.

But this report is super cool because it also shows:

  • The percentage of all search traffic that goes to that page
  • Referring domains
  • Top keyword (the keyword that drives the most search traffic to that page)
  • The search volume for the top keyword
  • The current ranking position for the top keyword

There’s also a keywords dropdown which unveils ALL the keywords each page is ranking for.

Majestic has nothing like this, so there’s nothing to compare here.

Where Else Do These Tools Shine?

I mentioned earlier that Ahrefs is much more than a backlink checking tool.

It’s actually a suite of SEO tools.

Content Explorer is one tool I want to highlight here – this is a database of almost a billion web pages complete with backlinks and traffic data.

Basically, you enter a keyword and it’ll return any content containing (in either the title or body of the article, depending on your selection).

Here are the results for “SEO”:

Ahrefs content explorer

The highlighted region shows some of the cool data that Content Explorer shows for each and every results – there’s Domain Rating, referring domains, and organic traffic.

I’m not aware of any other tool that can do this and honestly, it’s super-useful! And let’s not forget the “who tweeted” button which is useful for any content marketers out there.

But what about Majestic? Where does that shine?

Well there are some cool things that I like, such as their Trust Flow and Citation Flow metrics.

Majestic trust flow and citation flow

If you’ve read my guide to finding expired domains, you’ll already know that I look at a ratio of these two metrics to find decent domains.

I’m also a fan of Majestic’s Topical Trust Flow metric, which is super useful for getting a sense of how relevant a backlink profile is.

Majestic topical trust flow

However, I’ve found that this isn’t always particularly accurate.

You can see in the screenshot above that mythemeshop.com (a website selling premium Wordpress themes including my theme) falls into the ‘Health’ category when looking at Topical Trust Flow.

That doesn’t seem right to me.

So as you can see, the tool that’s most useful for you will depend on the kind of data that you’re trying to access.

I have to be honest though:

For me, Ahrefs is my go-to tool for almost everything these days. I’d say Majestic does maybe 10-20% of what Ahrefs does, and that’s being generous!

Ahrefs VS Majestic SEO Conclusion

Irrespective of opinion, bias and discreditation – the data does not lie.

The data never lies, its why I love working with data so much. Want to settle which design is better? Test it.

Want to see which is the best backlink checker? Test it.

Data does not lie.

Ahrefs is clearly the winner here by a huge margin – a much larger margin than my initial test with just 3 domains highlighted.

ahrefs vs majestic results

In the Wins by IP test, Ahrefs finds 216% more than Majestic SEO. They are winning on ~76% of domains compared to Majestic SEO’s ~24%.

In the Wins by Subnets test, Ahrefs is also the clear winner finding 306% more links than Majestic SEO. They are winning on ~80% of domains compared to Majestic SEO’s ~20%.

So quite clearly, the best backlink checker is Ahrefs. PERIOD.

Even if the source data is Majestic SEO’s very own Majestic Million – Ahrefs still knows more about them than Majestic does.

Unless you only care about who has the biggest database of dead links of course.

And let’s not forget about all of the other awesome tools Ahrefs has – it is so much more than a backlink checker.

Take the hard work out of SEO

BONUS – How To Verify The Data For Yourself

In an effort to be unbiased and transparent, I have 2 seperate ways for you to independently verify the data yourself.

All of the data used in this test is available to download here.

Verification Method #1 – Easy

This is the easiest way to spot check the data.

  1. Download the source data
  2. Open the by_domains.csv file
  3. Select a line at random
  4. Enter the domain from column A into the search box at Majestic SEO and Ahrefs
  5. For Majestic SEO look at Referring IP addresses and Referring Class C subnets:
  6. For Ahrefs look at Referring IPs and Referring subnets

You can manually spot check these at random!

Verification Method #2 – Hard

What if you want to verify the data for all million domains though?

Well for that you will need a linux server with shell access, an Ahrefs API key and these files.

WARNING: Before you do this be aware that 1,000,000 API credits with Ahrefs costs $10,000.

For full transparency’s sake Ahrefs gave me an API key with 1,000,000 credits so I could run this test.

If any established bloggers want to confirm these results themselves and publish on their blog then please get in touch with me.

Anyway here is how to do it-

  1. Download this & you will find 2 files, get_stats.php and load.sh
  2. Open get_stats.php and update it with your Ahrefs API key on line 3
  3. Download the Majestic Million CSV
  4. Upload get_stats.php, load.sh & majestic_million.csv to your server
  5. Make sure all of the files are in the same folder
  6. Connect to your server with an SSH client and execute the load.sh script
  7. Wait a few hours
  8. This will output a file called by_domains.txt, rename to by_domains.csv

Wrapping It Up

Remember folks regardless of all of the controversy the data does not lie.

The simple fact is Ahrefs knows 216% more about Majestic SEO’s Majestic Million than they do (compared to 57% when I first ran this test in April 2013)

And if you haven’t checked out Ahrefs for a while you might be surprised, because it has evolved from a simple backlink checker to a complete SEO tool.

You can sign up for a free Ahrefs account here to check it out for yourself.

And, if you’re on a budget and want to get more information about free tools, check out my free seo tools list.

Next time you see this topic in a forum – feel free to use this post to instantly win the argument.

887 Responses

  1. Bhavikk

    Thanks for sharing this great post and good information in detail that helpful for me. Keep sharing.

    • Matthew Woodward
      February 10th, 2021 at 9:10 am

      No worries! Thank you!

  2. Display Solution

    Thank you so much for sharing.

    • Matthew Woodward
      September 23rd, 2020 at 10:50 am

      No problem!

  3. Rafal Borowiec

    I’ve been with ahrefs from the very beginning. I can’t even imagine living without ahrefs. I like the fact that ahrefs is constantly evolving and keeps surprising me.

    • Matthew Woodward
      November 19th, 2019 at 4:28 am

      A strong solid tool and also one I wouldn’t be without :)

  4. Jack Venturi

    Hi Matthew,

    Thanks for telling it the way it is in this review. The boys at Majestic might not appreciate it but it’s true, Ahrefs has a much better product especially with their 24 hour a day live chat for quick answers to all your questions. Ahrefs also has the advantage of having a ton of excellent Youtube training videos. The whole object of this software is digging the deepest to find all the new, broken and lost links and Ahrefs is it! Thanks again!

  5. web page

    Thanks a bunch for sharing this with all folks you actually understand what you’re talking about!
    Bookmarked. Please additionally talk over with my site =).

    We can have a link change contract between us

    • Matthew Woodward
      September 19th, 2019 at 4:10 am

      You’re welcome but I don’t do link exchanging.

  6. Tahlia

    I’m amazed, I must say. Seldom do I come across a blog that’s equally educative and amusing, and without a doubt,
    you’ve hit the nail on the head. The problem
    is something that too few folks are speaking intelligently about.

    I’m very happy I came across this during my hunt for something concerning this.

    • Matthew Woodward
      September 3rd, 2019 at 2:40 am

      Glad you found my post Tahlia and I hope it helped you decide which tool to choose.

  7. Jerry Peres

    Thank you for sharing good knowledge and information. It’s very helpful and understanding.. as we are looking for this information since long time.

    • Matthew Woodward
      August 29th, 2019 at 3:09 am

      Hey Jerry, pleased you found my article and I hope it proves useful.

  8. Michael Dale

    Another great post Wooders.
    I keep trying to ignore your posts so I can get some work done, but always end up reading all the way through :-)

    • Matthew Woodward
      August 27th, 2019 at 2:44 am

      Haha, well in that case you aren’t getting much done in the next month or so – got lots in the pipeline :)

  9. Dave Sweney

    Definitely, Ahrefs is the way to go IMO…Lots of work for this article and I have bookmarked for use in the next discussion on what tool is better of the two! Thanks!

    • Matthew Woodward
      August 22nd, 2019 at 4:50 am

      You won’t be waiting long Dave ;)

  10. solid seo vps review

    Great info. Lucky me I found your website by chance (stumbleupon).
    I’ve saved it for later!

    • Matthew Woodward
      August 3rd, 2019 at 2:23 am

      Thanks for the save!

  11. Alex Pye

    Thank you for confirming what I have always suspected! I find it shocking that Majestic use parameter based URL’s within their analysis! As you mention though I always find it best to use a combination of backlink checkers depending on the task at hand but especially for when conducting a backlink audit for a disavow file. Thanks for the great article!

    • Matthew Woodward
      June 25th, 2019 at 4:52 am

      No problem Alex! Yes I always use a couple of tools to get the most accurate data possible.

  12. Jerry Peres

    Thanks for write this amazing stuff for us. It is very helpful for me.

    • Matthew Woodward
      June 18th, 2019 at 1:17 am

      Great news Jerry!

  13. Jerry Peres

    It’s really amazing blog with very much helpful information about domain showdown, thank you so much for writing this blog here for us.

    • Matthew Woodward
      June 10th, 2019 at 9:20 pm

      No worries Jerry, it was an interesting test to carry out.

  14. Albert Joseph

    what a piece of information shared Kudos Matthew Woodward! A dictionary of knowledge.

    • Matthew Woodward
      May 27th, 2019 at 6:27 am

      Thank you Albert!

  15. sripadojwar

    the article was very interesting

    • Matthew Woodward
      May 8th, 2019 at 11:17 am

      Yep it was an interesting experiment.

  16. Chris WSI

    Excellent post Matthew! I also like the Topical Trust Flow metric in Majestic but when it comes to the more accurate data Ahrefs wins. Cheers for clearing that up for us.

    • Matthew Woodward
      May 2nd, 2019 at 9:06 am

      No problem Chris, glad I was able to help :)

  17. lokata

    Quality articles is the key to be a focus for the users to visit the site, that’s what this website is providing.

    • Matthew Woodward
      May 3rd, 2019 at 4:50 am

      Thanks, and yes you are right! Quality is extremely important.

  18. robert gilfrod

    great piece all round

    • Matthew Woodward
      April 10th, 2019 at 7:26 am

      Cheers Robert!

  19. hassan

    nice comparison between ahrefs and majestic. Both tools are really effective to check out accurate web stats

    • Matthew Woodward
      March 29th, 2019 at 9:15 am

      They both have their strong points for sure.

  20. linkjuiceclub

    Very interesting, thanks!

    • Matthew Woodward
      March 22nd, 2019 at 3:07 am

      No probs!

  21. simbainfotech

    nice blog.. thank you…

    • Matthew Woodward
      March 18th, 2019 at 8:25 am

      Thank you…

  22. cyruslisok

    Thanks You for sharing this information this is very helpful for me

    • Matthew Woodward
      March 18th, 2019 at 8:33 am

      Happy to hear it! Ahrefs FTW!

  23. James

    Hi Matt, with the usage of the tool over a long period in my view ahref wins. Was impressed by your insight content, thank you much.

    • Matthew Woodward
      March 16th, 2019 at 7:40 am

      Thanks James, couldn’t agree more.

  24. Aadita Jaan

    Your blogs are very useful here and especially with this blog, which provides this point information, I have received lots of help to read this blog post, please continue to share this kind of information.
    Thank you.

    • Matthew Woodward
      March 6th, 2019 at 10:21 am

      Thanks Aadita, I have plenty of new content in the pipeline :)

  25. raja

    I came to your site and have analyzed your post. There are excellent details you posted here. I enjoyed reading your blog, and it is both instructional and enjoyable.

    • Matthew Woodward
      March 4th, 2019 at 1:48 pm

      Glad you enjoyed it Raja :)

  26. tejas patil

    Nice post. Thanks for sharing it.

    • Matthew Woodward
      February 20th, 2019 at 6:47 am

      No worries, hope it gave you an insight into these two tools!

  27. Johnson jeff

    thank you for sharing it. It is very helpful and i was looking for it.

    • Matthew Woodward
      February 18th, 2019 at 2:40 am

      No worries, I’m glad it helped you out!

  28. Deva

    Thanks for your good information

    • Matthew Woodward
      February 18th, 2019 at 2:56 am

      Happy to help Deva!

  29. James Mark


    • Matthew Woodward
      February 15th, 2019 at 2:49 am

      You’re welcome James

  30. Alexander Sebastian

    Thanks Matthew. Always a pleasure reading your In-depth articles, Thanks for giving so much back to the SEO community.you twisted my arm, I’m going to Sign up to Ahrefs :)

    • Matthew Woodward
      February 13th, 2019 at 5:29 am

      Yes!!! You won’t regret it :)

  31. Md Hassan

    nice post
    Thanks for sharing information,great article thank you, i need more info…

    • Matthew Woodward
      February 4th, 2019 at 5:03 am

      What do you need?

  32. Techrover us

    great article . thanks for sharing.

    • Matthew Woodward
      January 30th, 2019 at 2:22 am

      Happy to help :)

  33. Arsaln bhatti

    Awesome thank u you so much

    • Matthew Woodward
      January 23rd, 2019 at 2:16 am

      Hey Arsaln, you’re welcome! Ahrefs is the go-to tool right now!

  34. Naviforce watches

    Hey, Usually I never comment on blogs but your article is so convincing that I never stop myself to say something about it. You’re doing a great job Man, Keep it up.

    • Matthew Woodward
      January 19th, 2019 at 1:42 pm

      Awesome, thanks very much!

  35. kaitreena

    I blog often and I really appreciate your content.

    • Matthew Woodward
      January 16th, 2019 at 8:30 am

      Thank you Kaitreena.

  36. Himanshi

    I love how you explain everything in such details . I love all of your articles. Keep up the good work

    • Matthew Woodward
      January 16th, 2019 at 8:41 am

      Thanks Himanshi :)

  37. madhuri desai

    Thanks for posting such a amazing post…

    • Matthew Woodward
      January 16th, 2019 at 8:52 am

      Glad to help Madhuri

  38. Kaushal

    Very thanks!

    • Matthew Woodward
      January 14th, 2019 at 12:40 pm

      Glad to help!

  39. harsh bharadwaj

    nice bro

    • Matthew Woodward
      January 11th, 2019 at 4:46 am

      Thanks Harsh!

  40. sidharth

    Good Stuff. Thank you for providing such a piece of valuable information. I am visiting your blog on daily basis. this great information which is definitely going to help us. I loved it

    • Matthew Woodward
      January 11th, 2019 at 5:36 am

      Ahrefs is a fantastic all-round tool and I hope you’ll find it as useful as I do!

  41. Gowtham Devaraj

    Great article. It’s always nice to come across such great blogs.

    • Matthew Woodward
      January 9th, 2019 at 1:41 pm

      Thanks very much! I hope you continue to find the blog helpful.

  42. swetha kapoor

    Reading this article was an experience. I enjoyed all the information you provided and appreciated the work you did in getting it written. You really did a lot of research.

    • Matthew Woodward
      January 9th, 2019 at 1:39 pm

      Thanks, if somethings worth doing then do it right :)

  43. John Hopper

    In this article has more adoptable things and easy to understand, I really like it.
    Thanks for sharing.

    • Matthew Woodward
      January 9th, 2019 at 1:32 pm

      Thanks John. Hope it helps you out.

  44. Paul Jonas

    Thanks for such a great post. It is the most helpful and informative detailed write-up.

    • Matthew Woodward
      January 7th, 2019 at 5:03 pm

      Thanks Paul! Hope you’re a fan of Ahrefs after the reading the article.

  45. shirsendu


    • Matthew Woodward
      January 7th, 2019 at 5:09 pm

      My pleasure! Always happy to help :)

  46. sr borewellss

    very useful article
    Thank you so much for artricle

    • Matthew Woodward
      January 7th, 2019 at 5:27 pm

      Hey, thanks for your comment :)

  47. Sr borewells


    • Matthew Woodward
      January 7th, 2019 at 5:24 pm

      Thanks so much :)

  48. hotprice

    Nice article and great information thanks for sharing your thoughts.

    • Matthew Woodward
      January 2nd, 2019 at 7:07 am

      Thanks for your comment! I hope the info helps.

  49. itmarkerz

    This article help me too much. Well write up from u sir

    • Matthew Woodward
      January 2nd, 2019 at 7:17 am

      Hey there, glad it helped!

  50. sabitha

    nice post

    • Matthew Woodward
      December 31st, 2018 at 4:38 am

      Cheers Sabitha, hope it helped you out!

  51. nerd geek lab

    nice post thank you.

    • Matthew Woodward
      December 28th, 2018 at 4:05 am

      No probs, hope it helped you understand the tools better.

  52. SeoToolSerp

    This article is too much impressive for me Thank you for sharing
    I am offering free seo tools do you wana visit our site
    100% Free Seo Tools

    • Matthew Woodward
      December 28th, 2018 at 3:18 am

      Hey, thanks for the recommendation.

  53. VFX Colleges in Bangalore

    Very good article.

    • Matthew Woodward
      December 28th, 2018 at 3:43 am

      Thanks, some interesting data that’s for sure.

  54. gomathi M

    very nice

    • Matthew Woodward
      December 26th, 2018 at 5:07 am

      Glad you think so!

  55. sabitha

    nice post thank you for your posting

    • Matthew Woodward
      December 26th, 2018 at 5:07 am

      You’re welcome Sabitha!

  56. watch shop in dhaka

    ধন্যবাদ। I really appreciate your effort for such a writing on — It gives me details info about what to do or not.. People are getting busy and busy these days, but apart from them you successfully spend your time with us.. Thank you from Ankur.

    • Matthew Woodward
      December 26th, 2018 at 5:12 am

      Glad to help! Which SEO tools are you using at the moment?

  57. bittu

    This is truly an practical and pleasant information for all. Thanks for sharing this to us.

    • Matthew Woodward
      December 26th, 2018 at 5:34 am

      No worries hope it reveals the info you need.

  58. Buy Home Decor

    Nice post, things explained in details. Thank You.

    • Matthew Woodward
      December 26th, 2018 at 5:59 am

      Glad to help.

  59. Baju Anak Branded

    Nice post, things explained in details. Thank You.

    Thanks For Sharing Article Very Useful and Informative

    • Matthew Woodward
      December 26th, 2018 at 8:25 am

      Hey, no problem at all! Ahrefs is my favourite tool and the data doesn’t lie!



    • Matthew Woodward
      December 26th, 2018 at 7:10 am

      No worries, hope you get signed up with Ahrefs.

  61. medicomart

    Thanks For Sharing Article Very Useful and Informative

    • Matthew Woodward
      December 21st, 2018 at 7:56 am

      No problem, did it help you choose which tool is most effective?

  62. Trendy Women Fashion

    Nice post, things explained in details. Thank You.

    • Matthew Woodward
      December 21st, 2018 at 8:05 am

      You’re welcome. Hope you found it a useful article.

  63. Nicole Garaham


    Very Good Article. I really appreciate it.
    Well researched article. Now you got one regular visitor to your website for new topics. Keep up the Good Work Thanks for always sharing.

    Nicole Graham

    • Matthew Woodward
      December 21st, 2018 at 8:25 am

      Hey Nicole. Thanks very much and I look forward to seeing you soon :)

  64. Karishma Sharma


    Thanks for sharing your blog with us. It is so helpful for me to do work on my sites.

    • Matthew Woodward
      December 21st, 2018 at 9:45 am

      Pleased I could help Karishma!

  65. Ariyan Islam

    This is excellent information. Thanks for sharing helping me.

    • Matthew Woodward
      December 17th, 2018 at 6:43 am

      No problem Ariyan!

  66. Billal Hossain

    I think Ahref is best vs Majestic

    • Matthew Woodward
      December 17th, 2018 at 6:47 am

      We came to the same conclusion.

  67. Shaheer Sheikh

    Hello Mathew.!
    Thanks For Sharing Article Very Useful and Informative

    • Matthew Woodward
      December 17th, 2018 at 6:58 am

      No problem Shaheer, glad to be of help.

  68. Tarun Sharma

    I love to read your post. I appreciate you to continue your hard work. Thanks for sharing your knowledge.

    • Matthew Woodward
      December 17th, 2018 at 7:03 am

      No problem Tarun, hope you can now make a more informed decision which tool to invest in.

  69. Mahima

    Really amazing article.
    Thanks to share this informative article.

    • Matthew Woodward
      December 13th, 2018 at 6:36 am

      No problem, glad to help.

  70. Almond Khan

    I appreciated your work very thanks

    • Matthew Woodward
      December 13th, 2018 at 7:10 am

      You’re welcome, hope it’s helpful for you!

  71. Melissa

    I got inspired after reading this blog!

    • Matthew Woodward
      December 13th, 2018 at 7:28 am

      Perfect! Glad the post proved useful Melissa.

  72. yaseen

    I think Ahref is more accurte and it has a more user word wide as compared to others

    • Matthew Woodward
      December 13th, 2018 at 7:45 am

      Thanks Yaseen!

  73. Avneet Singh

    Oh man, I am dead serious the amount of value you guys provide is unbelievable!

    • Matthew Woodward
      December 13th, 2018 at 7:44 am

      Haha, thanks very much Avneet!

  74. Shiuly Mollick

    Nice post. Thanks for sharing it.

    • Matthew Woodward
      December 10th, 2018 at 5:33 am

      No problem, hope you found the information useful.

  75. ayush

    Thanks For Your Information On Ahref Now I can Use Ahref

    • Matthew Woodward
      December 7th, 2018 at 8:52 am

      I’m glad I could help!

  76. Telegram Investment Bot

    Thanks Matthew Woodward.

    • Matthew Woodward
      December 7th, 2018 at 9:15 am

      No problem, glad to help.

  77. monali

    Thanks for posting the useful information.

    • Matthew Woodward
      December 6th, 2018 at 4:18 am

      Pleased you found it to be useful Monali :)

  78. Piyu

    This is excellent information. Thanks for sharing.

    • Matthew Woodward
      December 6th, 2018 at 4:18 am

      Glad to help!

  79. dilip jay

    Hi, matthew
    Thanks for sharing . You have done a great work. ahrefs tool is amazing tool it will give whole information about our site. Looking forward from you to share some more keeping sharing .

    • Matthew Woodward
      December 6th, 2018 at 4:19 am

      Yes Ahrefs is an awesome tool and one I use everyday! Thanks for the comment :)

  80. dilip jay

    Hi, Matthew
    You have done an excellent work the comparison was too good. It was so good to know about the ahrefs so well from you. ahrefs is the great tool to track all the information about the website .Thanks for sharing.

    • Matthew Woodward
      December 6th, 2018 at 4:20 am

      Yep Ahrefs has a fantastic suite of tools to assist you!

  81. stelecom

    Yeah I agree with that , Ahrefs is a way better tool than Majestic, learned lot from your content. Thank you for sharing this vital information and tactics with us.At the same time All of the posts on your blog are having informative and valuable content. Once again thanks for putting out such content.

    • Matthew Woodward
      December 6th, 2018 at 4:25 am

      Hey, no problem. Ahrefs is my go-to tool and the data in this post backs it up!

  82. jobspakdo

    Thank You For Your important information

    • Matthew Woodward
      December 3rd, 2018 at 4:53 am

      No worries, glad to help.

  83. International Tourist Center

    I think this comparison is bang on in that Ahrefs is the one to pick over Majestic.

    • Matthew Woodward
      December 3rd, 2018 at 4:57 am

      Yes I came to the same conclusion!

  84. EMC Australia

    Being a SEO expert it is necessary to know how sec work .Thanks for sharing all stats, it is really helps us to improve our website work.

    • Matthew Woodward
      December 3rd, 2018 at 5:08 am

      No problem, hope you’ve been able to make a more informed decision which tool to invest in.

  85. anubhav verma

    nice blog thanks for sharing

    • Matthew Woodward
      November 30th, 2018 at 2:24 am

      You’re welcome, hope its of use to you.

  86. Vijay J

    Great valuable information, unique and quality content in depth. Please keep posting such articles. these are really helpful. Thanks

    • Matthew Woodward
      November 28th, 2018 at 7:24 am

      Thanks Vijay. Hope it sheds some honest light on the two tools.

  87. EMC Australia

    Amazing post! Thank for sharing this useful information.

    • Matthew Woodward
      November 28th, 2018 at 7:27 am

      No worries! Which tools do you use?

  88. jack

    Nice idea
    Thanks for sharing with us your idea

    • Matthew Woodward
      November 25th, 2018 at 1:49 pm

      No problem, hope it gives you a clearer idea of the tools.

  89. Rohit

    Great understanding and facts you are showing with the audience. Thanks for sharing.

    • Matthew Woodward
      November 25th, 2018 at 1:57 pm

      You’re welcome Rohit, I hope it gives you more info when it comes to choosing between the tools.

  90. canquaindia

    Thank you sir for sharing this useful post with us. I love to read your post. I appreciate you to continue your hard work. Thanks for sharing your knowledge.it’s nice post.your article is always very useful .

    • Matthew Woodward
      November 25th, 2018 at 1:58 pm

      Thanks very much, I hope you find it helpful.

  91. Rachel

    This one is really a clear shot for selecting tools. Love this technique. Thank you Mathew Woodward

    • Matthew Woodward
      November 25th, 2018 at 2:01 pm

      Hey Rachel, thanks a lot. Glad to be of help :)

  92. Ayushya Healthcare

    Thank for share articles about Ahrefs vs Majestic SEO – 1 Million Reasons Why Ahrefs Is Better [Updated for 2018] this is good post

    • Matthew Woodward
      November 25th, 2018 at 2:10 pm

      Well the data speaks for itself and I was happy to put the article together :)

  93. aftubes

    Thanks for sharing useful information. majestic and ahrefs are good tools.

    • Matthew Woodward
      November 25th, 2018 at 2:07 pm

      Hope it helps you distinguish between the two.

  94. iworld

    This is very useful sites. Thanks for sharing this information.

    • Matthew Woodward
      November 25th, 2018 at 2:05 pm

      Not a problem.

  95. rohit

    thanks for giving information .it is helpful

    • Matthew Woodward
      November 25th, 2018 at 2:16 pm

      Glad to help!

  96. Vaibhav

    A very nice blog .. keep up the good work

    • Matthew Woodward
      November 25th, 2018 at 2:14 pm

      Thanks :) Keep an eye out for my new articles coming soon :)

  97. reena


    • Matthew Woodward
      November 25th, 2018 at 2:17 pm

      Thanks Reena!

  98. Mamun Mondol

    Great article!
    Keep up the content,always nice to see this topic discussed in such depth.

    • Matthew Woodward
      November 25th, 2018 at 2:21 pm

      Thanks Mamun, I like to do the job right! :)

  99. Digital Marketing Institute in Delhi

    Thank you so much for sharing this information, it is easy to learn while reading such articles. As, the information you provide is easy to understand and also, gives a detail explanation of the topic. I would love to read more of your articles because they provide great knowledge that no one else provides.

    • Matthew Woodward
      November 25th, 2018 at 2:25 pm

      Well I have many articles to keep you busy!

  100. Mark Stephen

    This guide is really amazing as it has simplified a lot of queries for me. You present your research openly for everyone to read and understand, that too without any cost.

    • Matthew Woodward
      November 25th, 2018 at 2:30 pm

      Yep that is the only way to present experiments like this. Thanks Mark!

  101. Manisha Makvana

    thank you sir for sharing this useful article with us
    i am new in this field ( blogging) and SEO
    so this article is most useful for me

    thank you again

    • Matthew Woodward
      November 16th, 2018 at 9:59 am

      No problem Manisha! Welcome to the world of blogging :)

  102. Hema

    Nice Post.
    Thank you for sharing.

    • Matthew Woodward
      November 16th, 2018 at 10:01 am

      No worries, hope it’s helpful :)

  103. Vijay Rathore

    Hey, I always wonder about the backlinks and which is important or not. Thank you so much for the article. Your article clears my all doubts.

    • Matthew Woodward
      November 16th, 2018 at 10:02 am

      Great news, glad the post helped you out :)

  104. Cylinder Liner Exporters

    I am happy that you just shared this helpful info with us. Please keep us informed like this. Thanks for sharing.

    • Matthew Woodward
      November 16th, 2018 at 10:03 am

      Pleased you found it helpful.

  105. Brennon W

    agreed! ahrefs is BAE

    • Matthew Woodward
      November 16th, 2018 at 10:05 am

      Yes for sure!

  106. Facebook Customer Service

    Very nice blog every time I found some new information from your blogs keep it up we supported you.

    • Matthew Woodward
      November 16th, 2018 at 10:14 am

      Glad to hear it!

  107. Bhanupriya

    Thank you for this article,I have really enjoyed reading this and i will be returning to find out more in future.

    • Matthew Woodward
      November 14th, 2018 at 11:59 am

      You’re welcome

  108. Bobby

    thank for the article this is very useful

    • Matthew Woodward
      November 14th, 2018 at 12:00 pm

      Hey Bobby, thanks very much. Hope it helps you understand the tools a bit better.

  109. Flora William

    Thanks a lot for sharing it that truly has added a lot to our knowledge about this topic.

    • Matthew Woodward
      November 14th, 2018 at 12:09 pm

      Hey Flora, glad you found the post useful and I hope I was able to help give you a greater understanding of how the tools work.

  110. sabitha


    • Matthew Woodward
      November 14th, 2018 at 12:09 pm

      No worries.

  111. Alison

    I am a long time reader of your blog. I really enjoy when I read your posts. Thanks

    • Matthew Woodward
      November 12th, 2018 at 3:37 pm

      Thanks Alison, great to hear it :)

  112. NIVE


    • Matthew Woodward
      November 12th, 2018 at 3:41 pm

      Thanks a lot!

  113. sara manuel

    This is a really amazing post to compare, Two amazing & great tools of Digital Marketing.

    • Matthew Woodward
      November 12th, 2018 at 3:43 pm

      Thanks Sara, it was an interesting post to put together that’s for sure.

  114. john

    Hi, Matthew, Your article is really awesome. You make me a fan of your’s and your blog.

    • Matthew Woodward
      November 12th, 2018 at 3:52 pm

      Glad you are a fan of my blog! Hope you come back soon.

  115. Radius Theme

    This is very engaging article this is very informative for me thank you for sharing this article.

    • Matthew Woodward
      November 9th, 2018 at 10:11 am

      Glad you liked it.

  116. Shizuka Sharma

    Thanks for sharing this with us. It’s really helpful.

    • Matthew Woodward
      November 9th, 2018 at 10:13 am

      You are welcome. Hope it helps you make a more informed decision of which tool to use.

  117. Amanda

    Your article is really awesome. You makes me fan of your’s and your blog.

    • Matthew Woodward
      November 9th, 2018 at 10:33 am

      Thanks Amanda, glad to hear it.

  118. Vikas Sharma

    Great Article! I hope You Keep writing such a nice article

    • Matthew Woodward
      November 9th, 2018 at 10:34 am

      Thanks Vikas, I hope it was informative!

  119. sabitha


    • Matthew Woodward
      November 9th, 2018 at 10:35 am

      You’re welcome.

  120. Kalpesh Shah

    Amazing post! Thank for sharing this useful information.

    • Matthew Woodward
      November 6th, 2018 at 3:16 pm

      No problem, hope it helps when you are deciding which tool to go for.

  121. Mtoag Technology

    This is a nice & informative post which you shared here. Please keep sharing info like this. It helps me out & good luck for your great work.

    • Matthew Woodward
      November 6th, 2018 at 3:16 pm

      Thanks very much

  122. Fazal Mayar

    thanks matt, yes ahrefs is better. I like SEM rush also

    • Matthew Woodward
      November 6th, 2018 at 3:19 pm

      No worries Fazal, Ahrefs is definitely my go to tool.

  123. Laura

    Its my first time on your blog and your article makes me fan of you.

    • Matthew Woodward
      November 6th, 2018 at 3:20 pm

      Hey Laura, welcome to my blog. I hope to see you again soon.

  124. Game World

    I really found your post interesting and informational.

    • Matthew Woodward
      November 6th, 2018 at 3:20 pm


  125. #nota


    • Matthew Woodward
      November 6th, 2018 at 3:28 pm


  126. Eric Wilson

    Great post.
    But for me Majestic is best of the best.
    Eric Wilson @MoonMarketing

    • Matthew Woodward
      November 6th, 2018 at 3:34 pm

      Hey Eric, what do you like about Majestic?

  127. bestswaad

    thanks for sharing

    • Matthew Woodward
      November 6th, 2018 at 3:34 pm

      No problem.

  128. Susan

    SEO score is silly complicated sometimes. Still getting a handle on how to move the needle and your articles help. Thanks!

    • Matthew Woodward
      November 6th, 2018 at 3:33 pm

      Hey Susan, glad to have helped :)

  129. Syahy

    Nice Information.. Keep Going!

    • Matthew Woodward
      November 2nd, 2018 at 2:16 pm

      Thanks very much and I will do.

  130. Armaan kohli

    Thank you sir for sharing unique and valuable information about SEO. Great post sir. this post will help me further.

    • Matthew Woodward
      November 2nd, 2018 at 2:19 pm

      I’m pleased to hear it.

  131. Joanna Finch

    Matthew, wow. Such a brave attempt. Yes, I used both of them, I didn’t realize both have this many differences. I admire your honesty.

    • Matthew Woodward
      November 2nd, 2018 at 2:23 pm

      Thanks Joanna, I didn’t realise either until I dived into this experiment! Certainly eye opening.

  132. Hemanth

    Yes, its absolutely right ahrefs tool is the best tool for everything in SEO…

    • Matthew Woodward
      October 31st, 2018 at 8:50 am

      Damn right and the proofs in the puddin!

  133. Poshe

    Good Stuff. Thank you for providing such a valuable information. I am visiting your blog at daily basis. I loved it

    • Matthew Woodward
      October 31st, 2018 at 8:51 am

      No problem, thanks for all your visits. It’s most appreciated.

  134. piyush

    Your website is very good, it is very good to watch traffic

    • Matthew Woodward
      October 31st, 2018 at 8:56 am

      Thanks a lot. Hope you come back soon!

  135. huda CLub

    I am loving your all posts
    thanks for sharing


    • Matthew Woodward
      October 31st, 2018 at 8:55 am

      Awesome, thanks very much :)

  136. Ramesh kumar

    I like your detailed analysis Matthew. Thanks for sharing it.

    • Matthew Woodward
      October 31st, 2018 at 8:53 am

      No worries Ramesh. I just put the data together :)

  137. Jagadeesh

    this article is so helpful to me

    • Matthew Woodward
      October 31st, 2018 at 9:00 am

      Great news Jagadeesh! Ahrefs definitely stands out from the crowd!

  138. sabitha

    Amazing article thanks for sharing

    • Matthew Woodward
      October 31st, 2018 at 9:01 am

      No worries, glad you liked it.

  139. ammu prabha


    • Matthew Woodward
      October 31st, 2018 at 9:02 am

      Thanks :)

  140. Revathi

    Great information, thank you for sharing….

    • Matthew Woodward
      October 31st, 2018 at 9:04 am

      Not a problem, Ahrefs is such an awesome tool and has the data to back it up.

  141. denish

    your post is nice , thank you

    • Matthew Woodward
      October 31st, 2018 at 9:03 am

      Glad you think so, at the very least I hope it has helped you make a more informed decision when deciding which tool to invest in.

  142. Floria lena

    I’m loving your posts and blogs. Some really helpful tips hints and information. Your posts are fun and informative, keep it up.

    • Matthew Woodward
      October 29th, 2018 at 9:18 am

      Thanks very much Floria, glad to have helped :)

  143. mounika rao

    I like this post Matthew, I like it a lot.

    • Matthew Woodward
      October 29th, 2018 at 9:26 am


  144. Shaheen

    Thanks for sharing comprehensive post, your post having informative & valuable content, it will be helpful, appreciated your efforts.

    • Matthew Woodward
      October 29th, 2018 at 10:05 am

      Thanks, I hope you have a better idea which SEO tool makes more sense to invest in.

  145. Nikita Verma

    Hi there, simply became aware of your blog thru Google, and located that it’s really informative. I will be grateful for those who continue this in future. Lots of people will be benefited from your writing. Cheers!

    • Matthew Woodward
      October 29th, 2018 at 10:13 am

      Thanks Nikita, Hope the article helped you make a decision on which SEO tools will be more advantageous for you.

  146. bonjour retail

    Thank You It’s really really great information, and good knowledge share in this post Amazing write-up for me

    • Matthew Woodward
      October 29th, 2018 at 10:17 am

      Thanks very much, I guess the data speaks for itself and I just put it all together with some interesting results.

  147. anand

    amazing tips to start . Thanks for sharing

    • Matthew Woodward
      October 29th, 2018 at 10:25 am

      No worries, I hope it helped you make a more informed decision.

  148. Emily Stave

    Amazing thank you for posting with us . This is really very nice .

    • Matthew Woodward
      October 22nd, 2018 at 10:02 am

      No problem Emily, I hope the experiment helps you choose the better SEO tool.

  149. umarfarooq

    nice article and very useful for me

    • Matthew Woodward
      October 22nd, 2018 at 10:04 am

      Glad it’s been useful :)

  150. Nikita Verma

    I’m not that much of an online reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back later. All the best

    • Matthew Woodward
      October 22nd, 2018 at 10:20 am

      Great news, I’m glad you find my blog interesting :)

  151. Web Hosting UK

    Excellent guide, looks like more people will be switching to Ahrefs.

    • Matthew Woodward
      October 22nd, 2018 at 10:21 am

      I certainly hope so

  152. Bobby

    Wow Matthew, this is awarding post, i am really happy to come to this informative post about the Ahrefs and Majestic SEO tools. I agree with your thoughtful blog! Cheers!

    • Matthew Woodward
      October 19th, 2018 at 10:26 am

      Thanks Bobby, Ahrefs is an awesome tool!

  153. SEOL

    Thank you sir…
    These Unique ideas helped me a lot, Very detailed post…..

    • Matthew Woodward
      October 17th, 2018 at 10:07 am

      Glad to hear the post helped you out :)

  154. Ravina Gupta

    Great!!! Very nice article.

    • Matthew Woodward
      October 17th, 2018 at 10:12 am

      Cheers Ravina, I was eager to see the results the second time round.

  155. Julian Ann

    Hi Matthew Woodward,

    This is a really amazing post to compare, Two amazing & great tools of Digital Marketing.

    Most of the people do ask and be confused to choose the best tool between Ahrefs & Majestic but they never know which one is the best tool to go but this article to compare Ahrefs & Majestic is really great.

    I seriously like your effort to make this post live with your audience.

    • Matthew Woodward
      October 15th, 2018 at 7:55 pm

      Thanks very much Julian. It was a good experiment with some interesting results.

  156. Compliance Key

    Being a SEO expert it is necessary to know how sec work .Thanks for sharing all stats, it is really helps us to improve our website work.

    • Matthew Woodward
      October 15th, 2018 at 7:57 pm

      No problem, with this you can make a more informed decision which tool to invest in :)

  157. skills Cources

    Useful blog! It’s helps us to know about SEO which one is better, how we can do our work in effective work. great work keep it up.

    • Matthew Woodward
      October 15th, 2018 at 7:58 pm

      You are welcome, glad to be of assistance.

  158. sushil

    Thanks for the information. The one thing I have noticed in this website is that you were continuously updating the changes that you have been made. It is a good sign to attract more people and I appreciate it. Hope more update and news from you.

    • Matthew Woodward
      October 15th, 2018 at 8:22 pm

      Thanks, yes where possible I keep all articles on my blog live and up to date :)

  159. Nimesh Ganatra

    Great post! Thanks for sharing this amazing post.

    • Matthew Woodward
      October 15th, 2018 at 8:52 pm

      No worries Nimesh :)

  160. SzivNet Flowers

    Thank you for this recommendation, we will check out this service.

    • Matthew Woodward
      October 12th, 2018 at 12:31 pm

      No worries, you won’t regret it!

  161. Abhay pandey

    nice information

    • Matthew Woodward
      October 12th, 2018 at 12:40 pm

      Thanks a lot. An eye-opening experiment.

  162. Jahanzeb Malik

    lol on Ahrefs it says i have 20k backlinks on my site whereas google webmaster tools say 670+ :) now i know why :) Thanks Matt

    • Matthew Woodward
      October 12th, 2018 at 12:40 pm

      No worries, glad I could shed some light.

  163. Isa

    Thanks for sharing this article. As a new digital marketer you must know which is best for you.Now i can compare both and will learn a lot from it.

    • Matthew Woodward
      October 12th, 2018 at 12:41 pm

      You’re welcome, I’m glad I could help you out :)

  164. Rajib Kalita

    thanks for sharing this Information i really like your thoughts

    • Matthew Woodward
      October 12th, 2018 at 1:00 pm

      Thanks a lot Rajib!

  165. Custom WordPress Solutions

    This is such an amazing blog post. Ahrefs is really a great tool but the pricing is too high.

    • Matthew Woodward
      October 12th, 2018 at 12:54 pm

      You can take advantage of there $7 for 7 days trial, you can get a lot of work done and information exported in that time :)

  166. Travel Haji Dan Umroh

    I often use both of these tools to optimize my website, it really helps my work and thanks for sharing this article.

    • Matthew Woodward
      October 12th, 2018 at 12:53 pm

      No problem, if it’s in your budget then the more tools the better.

  167. Tammyane

    This is exactly what I was looking for. Thanks for sharing this great article! That is very interesting Smile I love reading and I am always searching for informative information like this!

    • Matthew Woodward
      October 12th, 2018 at 12:52 pm

      Glad you found the article Tammyane! I hope it will help you with any future decisions between the tools.

  168. Cheryl Hunterman

    Thank you Matthew Woodward for putting up such an informative post it really helped me as a startup to choose my SEO choice Ahrefs offers a lot and it has great pricing to go with.
    Thank you once again.

    • Matthew Woodward
      October 10th, 2018 at 11:16 am

      Hey Cheryl, no problem. Ahrefs is such an awesome tool. You have made the right choice :)

  169. Gurman Kaur

    Hi Mr. Matthew.

    You publish this article on exact time for me. I am little bit confused in seoprofiler or ahrefs. which is more suitable.

    • Matthew Woodward
      October 8th, 2018 at 11:13 am

      Ahrefs is my go to seo tool, however each seo tool has different strengths so it depends what you want to do.

  170. UMSIproject

    Thanks for your post, very detailed.

    • Matthew Woodward
      October 8th, 2018 at 10:54 am

      No worries! Hope it helps you make a decision of which tool to invest in.

  171. max

    one of the best tool is ahrefs love using it .

    • Matthew Woodward
      October 5th, 2018 at 9:40 am

      Yep, me too Max, everyday.

  172. Muhammad Saqib

    Ahrefs is for sure leading over majestic and many other tools

    • Matthew Woodward
      October 3rd, 2018 at 10:11 am

      Yes, very much so.

  173. Hina khan

    thanks for sharing this Information i really like your thoughts.

    • Matthew Woodward
      October 3rd, 2018 at 10:32 am

      No worries, I hope you can make a better decision with the data I have provided.

  174. RIYA

    Thanks for sharing an great article is an very useful for me and informative also. and the article gives us very good things

    • Matthew Woodward
      October 3rd, 2018 at 10:43 am

      Thanks, you can certainly make a more informed decision on which tool to invest in.

  175. bingo

    the great tool of SEO

    • Matthew Woodward
      October 1st, 2018 at 3:56 pm

      Yes, ahrefs for sure!

  176. jack

    Nice information thanks for sharing it’s very useful. This article gives me so much information.

    • Matthew Woodward
      October 1st, 2018 at 4:33 pm

      Thanks Jack, Ahrefs for the win!

  177. sahil khaati

    Actually i’m using ahrefs for last 6 months and happy with it. Thanks matthew for sharing this amazing blog post. Good job, keep it.

    • Matthew Woodward
      September 28th, 2018 at 9:04 am

      Good choice Sahil!

  178. Fortus Security

    I just wanted to add a comment here to mention thanks for you very nice ideas. Blogs are troublesome to run and time consuming thus I appreciate when I see well written material. Your time isn’t going to waste with your posts. Thanks so much and stick with it No doubt you will definitely reach your goals! have a great day!

    • Matthew Woodward
      September 28th, 2018 at 9:11 am

      Thanks very much for those kind words!

  179. SEO Ireland

    Great read Matt, What I love about SEO, Is that you never stop learning, just when you think you know all the updates and everything you think you know about SEO, I end up reading one of your posts and blows everything out of the water lol……keep up the great work Matt…..your loyal fan from Ireland

    • Matthew Woodward
      September 28th, 2018 at 9:12 am

      Thanks very much! Yes that’s why SEO is so exciting! Forever changing. Enjoy your weekend!

  180. Jon Finch

    Was this written 4 years ago? Serious question.
    No way to know.

    Really frustrating how you SEO gurus remove all dates and timestamps from your articles. Then you tack onto the end of the title “Updated for 2018.”

    Obviously, you recycle this old content and are terrified of people bouncing when they find out the info is outdated.

    I’ve seen this on most SEO blogs and online articles. I waste my time trying to figure out when the hell this was written, as you so frequently say, “Just four months ago…” and stuff like that, which means nothing to most of your readers, since nobody knows when you wrote any of this.

    • Matthew Woodward
      October 8th, 2018 at 12:08 pm


      This was a test that was originally done in 2013 and then repeated again in 2018 with the same methodology.

      All of this is explained in the article that you didn’t read before commenting.

  181. lwd it solutions

    well very resourceful will surely try Ahrefs tool.

    • Matthew Woodward
      September 27th, 2018 at 2:12 pm

      Thanks very much, yes Ahrefs hands down!

  182. abhishek singh

    Very informative post and I will go for ahrefs. Thank you for sharing it.

    • Matthew Woodward
      September 27th, 2018 at 2:19 pm

      No problem – great choice!

  183. Mazino Oyolo Kigho

    I have never tried the Majestic but Ahrefs is preferable to me. Your post also adds more light to both.

    • Matthew Woodward
      September 27th, 2018 at 2:23 pm

      Well at least you now know you made the right decision!

  184. Marketing Digital Directo

    Impressive the beating that puts ahrefs to majestic. I am a user of ahrefs and the truth is that I work wonderfully with him.

    • Matthew Woodward
      September 27th, 2018 at 2:25 pm

      Yep, the data speaks the truth!

  185. Affordable Housing Flats

    Thanks For Sharing Very Useful and Informative

    • Matthew Woodward
      September 27th, 2018 at 2:27 pm

      No problem, it was an interesting experiment for me too.

  186. P. Irole

    Hello Matthew,
    Thank you so much for the teaching. I follow your thoughts especially when it comes to social media marketing tools, But I try to minimize the tools I understand and can use, rather than complicating my issues with tech. I use ahrefs and don’t know so much of majestic. thank you.

    • Matthew Woodward
      September 27th, 2018 at 2:31 pm

      Well now you can see you have made the right choice :)

  187. Nitin Kumar

    Hi Matthew,
    Another awesome post its mind blogging different between ahrefs majestic
    This post is very informative and helpful.

    Thanks For sharing

    • Matthew Woodward
      September 24th, 2018 at 8:34 am

      Thanks Nitin, I hope it helps you make the right choice!

  188. Roman Delcarmen

    Well, I’m a regular user of both Majestic and Ahrefs, also Moz and Semrush. I have some doubts about it, there was some data that I did not understand which is normal for a careful reader.

    Instead of telling you how awesome is your article or how bad it is or that looks like a personal attack to Majestic SEO. I decided to make the test

    In any case, all of these are just assumptions from me I will try to reproduce your experiment step by step.
    And of course, I want to share my results with you.

    On the other hands, it’s not a new news for me that Majestic has become a little obsolete, in any case, the trust flow is in my opinion one the most accurate ways to predict if a link is going to pass link juice or not.

    DA from Moz is a good counter of links but not a good metric for SEO is very common to me find a lot of websites with a huge DA with almost no traffic and no value

    In summary, I will keep you informed of the experiment and probably I will ask you some question.

    If you come back to Nicaragua just let me know I will invite you to a beer


    • Matthew Woodward
      September 26th, 2018 at 11:04 am

      Hey Roman,

      When you publish those results please reach out to me via email and I will update this post with a summary of your findings and a link.

      I use Majestics trust flow and citation flow figures when evaluating domains however I have found the topical classification of domains to be inaccurate in a number of cases.

      And I certainly agree that the metrics from Moz are not worth using! In the end, the best solution is to have access to all data from all tools if you have the budget to do so. If not – Ahrefs is the way to go for striclty SEO and SEMRush if you need PPC data s well.

      I go to Nicaragua regularly, where are you based?

  189. Ashmita Rathore

    I probably say Ahrefs is a way better tool than Majestic. And you did a nice job with this article. Enjoy reading your blog its full of information and also a great analysis. Thanks.

    • Matthew Woodward
      September 21st, 2018 at 11:56 am

      Thanks so much! Yes as you can see I think Ahrefs is the better tool too!

  190. Guillermo Alfredo Rechy Carrillo

    hello Matthew, I follow your publications for a long time and this is one if not, the best article I have read, I use ahrefs and majestic SEO but although ahrefs has been my favorite, after reading this will be even more, and as you say, every tool has some virtue and must be used.

    • Matthew Woodward
      September 21st, 2018 at 11:58 am

      Hi, thanks for following my articles! Glad you liked this post. It has a lot of history and makes for a really interesting experiment,

  191. iflix nepal

    Ahrefs is better in interface also. Personally on using both ahrefs shows more data like serps data which is absolute lack in majestic.

    • Matthew Woodward
      September 21st, 2018 at 11:59 am

      Yep, overall the better tool is Ahrefs :)

  192. Derek M

    Whoop WHoop! Can’t wait to read your thoughst on SEM Rush and how it weighs up against Ahref.. Two Heavy weights of the SEO Tools world.

    • Matthew Woodward
      September 19th, 2018 at 7:37 am

      Hey Derek, it would be great to feature SEMRush!

  193. Ashish

    Hey Matthew

    Really awesome article. As an online business and who depends on the B2C selling.

    We have used/tried almost all the famous SEO tools and I think Ahrefs is miles ahead from its competition.

    Sure Ahrefs is a little bit on the expensive side but it gets the job done. You have to open your eyes and utilize it to its max to make best out of it.

    Thank you so much for the awesome article. Keep up the good work :)

    • Matthew Woodward
      September 19th, 2018 at 7:43 am

      Hey Ashish, thanks a lot for your thoughts, most appreciated!

  194. Julien

    Really good analysis Matthew! I love Ahrefs minimalism, straight to the point like an excel file :) I would love if Ahrefs implement also the topic data as Majestic. I use Ahrefs 50 times a day, that’s my dope!

    • Matthew Woodward
      September 19th, 2018 at 7:48 am

      Thanks Julien, I always have my Ahrefs dashboard open too! A mega tool with loads of cool features.

  195. wasi

    nice article

    • Matthew Woodward
      September 17th, 2018 at 11:06 am

      Thanks a lot, I hope you found the results helpful.

  196. sahil

    nice post thanks for sharing

    • Matthew Woodward
      September 17th, 2018 at 11:14 am

      No worries. Thanks for reading.

  197. Ariyan Islam

    Great. This article. I can free tools please bro.
    Please free backlink chaeker tools need.

    • Matthew Woodward
      September 19th, 2018 at 8:01 am

      Hey Ariyan, there aren’t really any free GOOD tools because of the cost involved in spidering the web. Ahrefs do a 7 day trial for $7 which you could take advantage of and download all the results you need.

  198. xyz

    The table & analysis looks good. However, can you point out accuracy?

    I did below things to figure out Ahrefs credibility.

    # Checked my site rankings in ahrefs (to my current location)
    # Checked no. of links pointing to my site (Search Console vs Ahrefs)
    # Checked lost links in (Search Console {by comparing the previous file} vs Ahrefs)

    You know what? Ahrefs looses all three.

    Who cares if it wins with Majestic when our goal is to rank in Google!?!!

    I appreciate your efforts though. _/\_

    • Matthew Woodward
      September 14th, 2018 at 12:28 pm


      Yes of course Google knows more about the web than Majestic and Ahrefs – that is obvious.

      Now try and do the same test for this blog with search console ;)

  199. sana

    Good article

    • Matthew Woodward
      September 14th, 2018 at 9:02 am

      Thanks a lot!

  200. Ujjawal Packers

    Its really interesting and deep test thanks for sharing this article.

    • Matthew Woodward
      September 14th, 2018 at 9:02 am

      No problem, it was an interesting experiment.

  201. Atul Yadav

    Wow What an Article. I am new in blogging field so its a very useful article.

    • Matthew Woodward
      September 13th, 2018 at 9:23 am

      Welcome to the world of blogging! I’m glad you got to see this before potentially investing in the wrong tool :)

  202. Ranjan Khadka

    Awesome post along with a relevant post. Appreciate it.

    • Matthew Woodward
      September 13th, 2018 at 9:24 am

      No worries. Hope it helps you choose the right tool!

  203. Ynorme

    Thanx for wonder full sharing your post…

    • Matthew Woodward
      September 13th, 2018 at 9:29 am

      No problem, I hope you found it as interesting as I did :)

  204. Kris Regmi

    Wow! Really interesting article here! Very informative and helpful!

    • Matthew Woodward
      September 13th, 2018 at 9:31 am

      Thanks Kris, definitely helpful when choosing between the tools.

  205. Adeel Munawar

    Thanks for sharing the data Matt.. I have been using both of these tools for some time and I agree to the fact that Ahrefs is convenient & better at deep dig down.

    • Matthew Woodward
      September 13th, 2018 at 9:32 am

      No problem Adeel. The data speaks for itself.

  206. Ngan Son

    Thanks, Mathew, I learnt more about thing about Majestic as mentioned in your post.

    • Matthew Woodward
      September 13th, 2018 at 9:34 am

      I hope the post was helpful :)

  207. P. Irole

    Thank you Matthew for the extensive research/experiment. Too much information that I got lost with the figures. What an I do?

    • Matthew Woodward
      September 13th, 2018 at 9:36 am

      Simply put…. choose Ahrefs.

  208. Celana Sirwal

    Wow this article very grateful. Thank you so much ya. Nice to know you

    • Matthew Woodward
      September 10th, 2018 at 10:16 am

      Thanks Celena, certainly an interesting experiment.

  209. Sam Richard

    Thanks Matthew for sharing this post actually i am looking for a tool but little confused which one is the best or not nut now i made my decision i will go with aherfs

    • Matthew Woodward
      September 10th, 2018 at 10:18 am

      Good choice Sam!

  210. Anil Pal

    nice blog! it’s interesting. thank you for sharing.

    • Matthew Woodward
      September 7th, 2018 at 9:21 am

      No problem Anil! Certainly an interesting experiment

  211. Rajesh Kumar

    I really appreciate this wonderful post that you have provided for us. I assure this would be beneficial for most of the people.

    • Matthew Woodward
      September 7th, 2018 at 9:22 am

      Hey Rajesh, well the data speaks for itself. I hope people can make a more informed decision when choosing between the tools :)

  212. Raz Klinghoffer

    You would never use the Ahref metrics to check your competitors good links vs bad, TF CF is much better to find those string links, it’s not a small thing, that by itself makes Majestic unrepeatable tool

    • Matthew Woodward
      September 7th, 2018 at 11:07 am

      Yes and I said that I use Majestics Metrics as part of my domain evaluation process HOWEVER you probably didnt read the part about where Trust Flow failed to categorise a site correctly as well.

  213. François

    I definitely wouldn’t call Majestic historic index a graveyard. If a big share of its links are not live anymore, it still provides a huge amount of live links just by the sheer size of it.
    How do I know? I’m the owner of Linkody.com. We pull links from Majestic (and other providers) then use our own crawlers to check each link and keep only the live ones.
    If I throw matthewwoodward.co.uk in our system, we get 2838 live links (1 link per referring domain) from the historic index, and an additional 718 links from the fresh index, making a total of 3556 referring domains!
    In comparison, Ahrefs claims 3.47K. But if we were to crawl them, some would also be rejected.
    Oh, by the way, Linkody will import links from Ahrefs if you have a paid subscription with them. This way, links from both Majestic and Ahrefs are combined together.

    • Matthew Woodward
      September 5th, 2018 at 2:09 pm

      Interesting test!

      Why do you think Majestic are placing live links in the graveyard then if they are live?

      Or do you think when Majestic crawls a link and see’s its no longer there, it goes into the historic index – but then they dont re-crawl to see if the link came back live?

      • François
        September 6th, 2018 at 3:01 am

        Maybe they do re-crawl but at a slower pace than the fresh index.

        • Matthew Woodward
          September 7th, 2018 at 11:07 am

          Would love to know the answer to that one!

      • Seofreak
        September 8th, 2018 at 10:03 am

        As far I know Majestic fresh index live links with to low Trust Flow rank move to Majestic historic index after 120 days (before it was 90 days). They probably do that to keep their fresh index fixed size to keep crawl possible in 120 days and to generate every 24 hours a new fresh index.

        What I do is creating a Majestic historic report with all deleted links filter out and add them as file to the Majestic URL submitter (max 1 million at a time) then they are added slowly to Majestic fresh index in the next two weeks.

        • Matthew Woodward
          September 12th, 2018 at 10:11 am

          I would love for Majestic to come and clarify on that

  214. Nuri

    Can we please have similar experiment for AHREF and SEMRUSH

    • Matthew Woodward
      September 5th, 2018 at 1:58 pm

      I can certainly reach out to them and ask

      • Nuri
        September 6th, 2018 at 7:33 am

        Kindly request you to do it once please.

  215. Derek M

    Thank you kindly for your incredible hard work in this article and the immense research to put it together.

    Personally, I’d love to see an awesome comparison Ahref’s Vs SEMrush. I do suspect that Ahref would win out due to having the second most active bot on the internet, behind google.

    More data usually means greater accuracy.

    • Matthew Woodward
      September 5th, 2018 at 1:58 pm

      Yes it does indeed and it would be great to feature SEMRush!

  216. Bradley

    Fantastic review of them, I like your unbaised opinion

    • Matthew Woodward
      September 5th, 2018 at 8:55 am

      Thanks Bradley, the data speaks for itself :)

  217. Larry Sheckell

    Another great post, Matt. I remember all the controversy your 2013 post sparked, it was great fun to watch it all unfold. I’m in total agreement with you here, as well. I still use Majestic, but ONLY for checking TF/CF metrics on expired domains these days. Ahrefs has long been my goto website analysis tool. And the Content Explorer is an amazing bonus on top of everything else. Thanks for all your hard work!

    • Matthew Woodward
      September 5th, 2018 at 1:59 pm

      Yes Majestic certainly has it’s uses and they provide key metrics that I use to evaluate expired domains

      But it’s amazing to see how much Ahrefs have evolved in the last 5 years and Majestic have stood still

  218. Aayush

    This updated post is an eye opener. I myself used magestic for 2 years now but I never knew about this issue. I’m currently very pissed off

    • Matthew Woodward
      September 5th, 2018 at 2:01 pm

      Well don’t be pissed off, Majestic do some things well!

  219. Udy

    Epic post… Matt, you deserve some accolades…

    • Matthew Woodward
      September 5th, 2018 at 2:01 pm

      Thanks Udy!

  220. Angela

    Im confused – there are no dates on these post replies. Some of them appear to be from the original article from a couple of years back. EG – Spyglass now uses what was the webmeup index (the 2nd largest and freshest index next to Google).
    Has this article and the comments been merged with the previous article ?.
    I use both spyglass and ahrefs.

    • Matthew Woodward
      September 4th, 2018 at 10:22 am

      Yes I just updated the content of the post, histrocial comments left in place

      • Angela
        September 4th, 2018 at 11:28 am

        Ah – that makes sense Matt
        Can I ask 3 (simple) questions :-

        1. Who has the largest and freshest index
        2. Presume quality of links is better than listing lots of crappy links
        3. Just because I can find my competitors links – doesn’t necessarily follow that I can get the same link – if I cant get the same link – what use is that to me – apart from making me get link jealousy :)

        • Matthew Woodward
          September 5th, 2018 at 2:00 pm


          1) That would be Ahrefs
          2) Yes quality links are better but what is a “quality” link exactly
          3) You can usually find a way whether its a guest post or sponosrship or comment or mention in forum thread – very rarely is it a link you can’t get

  221. Indera

    Hi Matt,

    Received email from Serpstat about their new post. Sorry cannot paste the link here due to spam filter, however can you check post title : Backlink Analysis: Comparing Backlink Databases Of SEO Multi-tools [Update] on their blog.

    What do you think?

    • Matthew Woodward
      September 5th, 2018 at 2:03 pm

      I think the experiment they did suffered from the same problem as my first experiment which was a small sample size – for example you could probably change out just 1 of the 10 sites they tested and see a different winner.

  222. Claire Mariska

    I Just start learning SEO and have both Ahref and Majestic Tools, to be honest I feel Ahref is more suitable for me… They have many feature and easy to use such as Keywords Explorer, Content Explorer and the new Site Audit.

    Thank you for this interesting and long post hahaha..

    Cheers, Claire

    • Matthew Woodward
      June 21st, 2018 at 12:28 pm

      Haha, no problem Claire! I have so much info to give, it’s hard to do short posts :)

  223. Joao

    It has been a while since a post on a SEO blog gets me hooked like this.


    • Matthew Woodward
      June 6th, 2018 at 1:02 pm

      Thanks very much, I like to tell it like it is and keep it simple :)

  224. Derek Armson

    Wow, what an incredible case study. Thank you so much for publishing. I’ve been Majestic for years, but am definitely going to pick up the ahrefs trial. Thanks

    • Matthew Woodward
      May 31st, 2018 at 10:24 am

      Yes you definitely should :)

  225. Martin Wilson

    Majestic doesn’t work for me – it forces login because i work from cafes even though ahrefs, moz and semrush can handle different ip addresses – worse is that when i ask why i keep getting logged out – they accuse me of selling my login to others. Total jokers, bad manners and won’t even give me a refund for a year’s worth of service I can’t use – Hope they are reading this as they are on the slide and deservedly so….

    • Matthew Woodward
      September 5th, 2018 at 2:03 pm

      Contact your card issuer or the payment processor and they will take care of that for you.

      I have found Majestic support to be pleasant to deal with

  226. Obi

    I like ahref, because it tools complite

    • Matthew Woodward
      April 3rd, 2018 at 9:33 am

      yep well there are 1 Million reasons why it is better :)

  227. Jai

    I am always learn new idea in your post. It is a very good readable article

    • Matthew Woodward
      April 2nd, 2018 at 8:53 am

      I am glad you are learning and thanks

  228. A&S Properties

    Great information & comparison of both tools. You made easy to decide which is perfect tool.

    • Matthew Woodward
      April 2nd, 2018 at 9:19 am

      Glad to help out!

  229. Rob Metras

    First class post and follow up Matthew Keep up the good work

    • Matthew Woodward
      April 3rd, 2018 at 10:58 am

      Cheers Rob

  230. Pratik

    I think majestic is good

    • Matthew Woodward
      January 31st, 2018 at 10:16 am


  231. Mac

    ahref is not cheap but the data we get is probably the most complete. Our business operate worldwide and we heavily rely on this tool for analysis.

    • Matthew Woodward
      January 31st, 2018 at 10:24 am

      Yeah its by far the best!

  232. Gj McGeown

    ahrefs has taken over, there is no comparison really

    • Matthew Woodward
      September 5th, 2018 at 2:04 pm

      Yes not just in data but also in features, time for majestic to evolve!

  233. Dan

    I see a lot of butt hurt SEO pilgrims here. Ahrefs annihilates the competition and it’s not even remotely close.

    Ahrefs even smokes SEM Rush in their keyword database now, making SEMRush utterly useless.

    Majestic is old and outdated. And Moz is… Moz.

    • Matthew Woodward
      September 5th, 2018 at 2:04 pm

      SEMRush have some features that Ahrefs don’t, for example all of the Adwords/PPC stuff

  234. Harrist SEO GOD

    lets say ahref win they have more data about backlink and etc! but it doesn’t mean more superior than Majestic! because I am sure we all seen some domain that have huge backlink, but the backlink are dirty, and we all know huge backlink doesn’t mean good! for several cases it can make more problems than benefit! because if I have to analyse domain with huge backlink and most backlink are spam link! I am not so sure it can add more value instead of headache! but for me personally majestic help ! and most majestic feature are friendly noobs, it mean good for me, since I am noobs!
    but my point is, more data doesn’t mean good! and I am sure most ppl outthere will think same like me! at least some ppl will think more doesn’t mean good! but if Ahref want to beat Majestic, I think they should add more feature same like TF CF feature but with more specific combination or formulation! as result all webmaster will leave TF CF just like Moz PA DA !

    • Matthew Woodward
      September 5th, 2018 at 2:06 pm

      When it comes to backlinks, more data is better – and it would be my recommendation to run a report from both Ahrefs and Majestic to get a complete picture if you have the budget to do so.

      Yes there are lots of spam links in both tools, but it’s better to have visibility of those to get a complete picture of the target site.

  235. Dan

    Great stuff, Matthew!

    But, I would think that Magestic would seriously outperform ahref’s for all the websites dealing with crying towels, pacifiers, and diapers.

    You know… all the things for cry babies!

    • Matthew Woodward
      September 5th, 2018 at 2:06 pm


  236. Carlos Lorenzo

    I have used both in the past. This is a pretty amazing work you’ve done in this article. You prove a fact with facts. I would subscribe to Ahrefs if it weren’t for the price. I am one of your happy subscribers. If you were to recommend free alternatives to Ahrefs, which tool would you recommend?

    • Matthew Woodward
      September 5th, 2018 at 2:07 pm

      There isn’t a good free backlink checker in my opinion.

      If you are on a budget – what you could do is prepare all the sites that you want to find the backlinks for – then take out the Ahrefs trial and export away for 7 days!

  237. Gary

    Hi Matt,

    Thanks for the excellent comparison between this 2 popular backlink checker. Actually I myself use these 2 great tool but if ahrefs will have a trustflow or citation flow in their tools I will drop majestic and will use the ahrefs instead.

    Trustflow will identify what’s the website is about. I have seen websites related to health but their trustflow are awful their backlinks are unrelated to their niche like computers and web design, adult, casinos, etc….


    • Matthew Woodward
      August 3rd, 2017 at 2:20 pm

      Yeah it’s a shame they have that gap in their toolset

  238. Step Up Digital Marketing

    Have to agree that AHREFS is by far the best backlink checking tool at the moment. I just recently completed a side by side comparison with some other tools and AHREFS results were clearly much more detailed. Thanks for verifying my findings.

    • Matthew Woodward
      July 11th, 2017 at 11:47 am

      It is indeed superior!

  239. PriyaRoy

    Yes we have to update more strategies via ahrefs and majestic tools as you said. Thank you..

    • Matthew Woodward
      July 11th, 2017 at 11:48 am

      The more data the better!

  240. Agus Kusnaeni

    After a few sites won ahrefs, I guess Majestics will work extra hard to pursue and surpass ahrefs someday.

    I personally prefer to use ahrefs because besides their backlinks database is superior, the keyword explorer is very useful and the best. To compete, I do not only need backlinks, but targeting the keywords appropriately.

    As for majestics, I like the TF and CF metrics but it is less accurate because of the database. But what if their databases are much more accurate than they currently have? Competition will be more attractive and the users will get many benefits.

    • Matthew Woodward
      May 2nd, 2017 at 7:37 pm

      That is true but the problem is Ahrefs seem to grow their database faster

  241. Krishna Rajaganesan

    I totally agree. Ahrefs provides huge data and I can never work without it. Although the results are pretty old, it helps in decision making right from content distribution to backlink building.

    • Matthew Woodward
      August 4th, 2017 at 2:21 pm

      IT sure does!

  242. fazil

    yup… ahrefs much better than majestic…. yeah fo me :)

    • Matthew Woodward
      August 4th, 2017 at 2:24 pm

      Me as well :)

  243. shaki

    I personally prefer ahref it really good to attain backlinks

    • Matthew Woodward
      April 14th, 2017 at 7:29 pm

      That makes two of us :)

  244. vishal

    Started using Ahrefs free trial. Thank you for explaining nicely

    • Matthew Woodward
      August 8th, 2017 at 1:22 pm

      No problem Vishal!

  245. Paul Maher

    hmmm … for us Majestic is quite a bit cheaperI Skimmed through the article but its way toooooooo BIG and way toooo looooong and we’re way to busy … We just pull the date into excel so Majestic is fine for us and no justification for the much bigger price of ahrefs plans for us!

    • Matthew Woodward
      February 27th, 2017 at 10:29 am

      Majestic has a much smaller database so you are not seeing the full picture when reviewing links

  246. John

    Great Job

    The truth is that I like Mejestic SEO and I was ready to give a chance buying a year, but now I have to give a second thought.

    • Matthew Woodward
      January 20th, 2017 at 8:28 am

      Ahrefs 4 lyfe

  247. Olesia Korobka

    This post seems to be very old. Guess, you’ve made an update?
    I’m using Majestic for TF and CF and Ahrefs for everything else :)

    • Matthew Woodward
      December 22nd, 2016 at 10:54 am

      I may update it in the near future :)

  248. benh tieu duong

    Thank you for sharing.
    It was really helpful to me
    Look forward to sharing more useful from you!

    • Matthew Woodward
      December 13th, 2016 at 9:58 am

      No problem Benh!

  249. Mike Lawson

    Came across this when searching for a comparison and I was swaying to ahrefs. Love it’s UI, clean, simple, effective – that’s worth a lot in my opinion.

    • Matthew Woodward
      November 21st, 2016 at 8:46 pm

      Yeah and they are adding some awesome tools recently!

  250. Jay

    I was researching Majestic SEO and came across your blog. I am a newbie who is learning about expired domain flipping and parking. Because of your article I will look up Ahrefs information. Great Post

    • Matthew Woodward
      November 8th, 2016 at 10:07 am

      Glad you enjoyed it Jay!

  251. MyCreditUnions

    I would be honored to be in such a debate. I use the free service of both and use they for different data results. As pointed out, competition drives the market. Thus, everyone wins.

    • Matthew Woodward
      July 23rd, 2016 at 11:09 am

      Unless your the one that is getting beaten by your competition :)

  252. Tushar Hossain

    I am using ahrefs .. its awesome.. really good

    • Matthew Woodward
      July 23rd, 2016 at 11:12 am

      I agree =D

  253. sumit mankala

    Great Work, there are always very useful tips and information in your articles!

    • Matthew Woodward
      June 1st, 2016 at 3:42 pm

      Thanks Sumit :)

  254. Daftar Ioncasino

    This is really a complete comparison between. Personally i use both of them, but i prefer A Href because its simple and easy to use.

    • Matthew Woodward
      May 25th, 2016 at 10:11 am

      That makes two of us =D

      • Olle
        July 12th, 2016 at 2:21 am

        I end up using both (and more) most of the time as well. It depends on what I need at the moment. I’ve entirely stopped using Moz, though!

  255. Michael

    Wow, that is a highly detailed series of events – I found it very instructive and revealing! It all goes to show just how valuable it can be to dig a little deeper into SEO and not simply accept the current wisdom, I’ll be looking into AHRefs further down the track.

    • Matthew Woodward
      May 11th, 2016 at 8:02 pm

      Never stop digging :)

  256. John Chablo

    Hi Matthew,

    I think we all want to see the “Dixon based meme”, don’t we?

    Great article too!


    • Matthew Woodward
      May 4th, 2016 at 9:04 am

      Hahahaha I decided to leave him alone :)

  257. Ross

    Like you. Matthew Woodward! Keep the good work you do

    I thing Ahrefs is best, however Majestic Seo too . I love both of them !

    • Matthew Woodward
      May 2nd, 2016 at 2:52 pm

      Yes, both is best that is for sure :)

  258. James

    Matthew, keep the good work you do!
    I love you for the courage to stand and say what you think is right.
    It’ll always be the case when money is involved, and it’s good that people will
    here the truth. personally, I like ahref because the ease of use and simple
    interface. great day!

    • Matthew Woodward
      January 27th, 2016 at 11:58 am

      Well, the data never lies :)

  259. Areeb Yasir

    I think this comparison is bang on in that Ahrefs is the one to pick over Majestic.

    • Matthew Woodward
      January 25th, 2016 at 9:55 am

      For sure :)

  260. Ryan

    So then who do you recommend?

    Ahrefs or serped.net since you recommended serped.net as the last tool any of us need? Does it hold up to your backlink checking needs still?


    • Matthew Woodward
      December 17th, 2015 at 3:14 pm

      It depends what you want/what you need/the problems you are trying to solve/your budget.

      • Ryan
        December 17th, 2015 at 3:26 pm

        putting money aside, would you use serped.net as your everyday backlink and site checker? And if you had to pick on resource, even if serped.net is not “the best” but does a good enough job for