These Are The Best SEO Tools That Money Can Buy

If you want to increase organic search traffic to your site…

You need to arm yourself with the best SEO tools for the job.

The world of SEO is fiercely competitive…

…and it’s nearly impossible to compete without the right tools.

So I am going to show you all of the SEO tools we use to annihilate the competition.

These Are The Best SEO Tools

While I use a wide range of SEO tools depending on the task at hand…

…these are the 11 SEO tools that I use most frequently (and so should you!).

1. The Backlink Blacklist

The backlink blacklist database allows you to quickly check a list of backlinks to make sure they aren’t hurting you.

The database is made up of 60,000+ known guest post farms, public blog networks, links sold on marketplaces like Fiverr & cold outreach.

YouTube video

What makes this tool even better is the fact you can see precisely why a domain is on the blacklist along with an actual screenshot to back it up.

Oh and did I mention that it is 100% free to use?

2. Quick Win SEO Strategy Builder

Download your free copy of the quick win SEO strategy builder and learn how to increase your search traffic without building a single link.

The tool comes with a complete video tutorial that shows you how to identify all of your current SEO opportunities and tells you how to act on them.

YouTube video

This tool will build an SEO strategy that is easy to execute and delivers results.

Download your free copy here.

3. Surfer SEO

Surfer SEO helps you find optimisation opportunities to boost your search rankings.

You can analyze any website or URL and once the analysis is done, you’ll get a list of actions to implement immediately.

seo tool

But that’s not all! Our writing staff uses the Content Editor to produce perfectly optimised data-driven content every single time.

Bonus: Take a look at my Surfer SEO review to see how I won the number 1 position by deleting 26,083 words of content.

4. Rank Math

Rank Math is a free SEO plugin for WordPress that helps you to optimise your site in a few clicks.

It also includes a lot of features that you would otherwise only find in premium plugins.

rank math free seo tool

We use RankMath to power all of our sites and to generate all of our structured data automatically including review and organization based schema.

It is 100% free for anyone to use and you can learn more in my RankMath review.

5. AccuRanker

AccuRanker is the world’s leading rank tracker for a reason.


It has a ton of features:

  • On-demand ranking updates – with keyword updates every 24h and manual updates in just a few seconds.
  • In-Depth Analysis – with a wide range of metrics available and data filters.
  • Custom Template Reporting– personalize your report by adding your logo, and automate reporting with the scheduling function.
  • Enterprise features at low cost – with accessible data, advanced metrics, and insightful data and analysis.
  • SERP history – view the serp history for your tracked keywords.

… and outstanding customer support.

We find ourselves in the AccuRanker dashboard multiple times per day for a reason!

Bonus: AccuRanker has two free tools that you can use without a subscription.

The first one is Google Grump. It tracks changes in Google’s algorithm. It is important because a Google update can severely impact your SEO.

The second one is called SERP Checker. It shows you where and how you appear in google search – instantly.

To learn more about these free tools, read my free seo tools list.

6. URL Profiler

URLProfiler is a powerful tool that you can use for:

  • Content audits
  • Backlink audits
  • Link prospecting
  • Diagnosing SEO penalties
  • Looking up social data
  • Finding contact details

And much more!

It integrates with a range of tools like Majestic, Moz, Ahrefs, Google Analytics, Google Search Console, Copyscape, SEMRush & uClassify.

URL Profiler

It might not look all that powerful on the surface, but all of those little tick boxes mean it can be configured to accomplish a range of tasks.

It’s super handy for looking up huge volumes of data for thousands of URL’s in just 1 click.

Have a read of my full URL Profiler review to learn more.

7. IPVanish

The IPVanish VPN service isn’t strictly an SEO tool as it secures your connection & encrypts all of your browsing.

But it does make it easy to spoof your location from nearly anywhere in the world with a swift click of the mouse-


That means you can check search results from other countries reliably or accurately test geo-targeting while improving security at the same time.

It works on Windows, Macs, iOS, Android, Chromebooks, Windows Phone, Ubuntu & one account can be used on as many devices as you want! Take a look at my full IPVanish review to learn more.

8. Spamzilla

SpamZilla allows you to buy powerful expired domains with excellent backlink profiles within a few clicks.

We build all of our new sites out on expried domains that already have established backlink profiles.


SpamZilla automatically:

  • Finds available expired domains
  • Pulls in all the metrics you need to make the right decisions
  • Analyses each domains for spam
  • Includes advanced filters to find any domain, for any niche in any country

So you will only get clean and trusty domains that save yourself time and money.

SpamZilla has a user-friendly interface so you can review data quickly and easily. It has more than 80 filters – including backlink, language, spam and authority based filters.

Learn more about expired domains or read my full SpamZilla Review.

It’s one of the easiest ways to get a head start with new sites!

9. LinksThatRank

Link building is important if you want to rank, but many people struggle to build high-quality links that get results because it isn’t easy and takes a lot of time to get right.

However, there are services like LinksThatRank that can help you.

It is easy to use. The only thing you have to do is enter the URL and target keyword you want to rank for and the LinksThatRank team will do the rest!

seo service

They are different from their competitors because they offer outstanding quality control that makes all the difference.

This is what you get:

  • Relevant placements (on real sites)
  • Content (1000+ words) with relevant internal and external links
  • No author bios
  • No “Write For Us” page
  • No existing links
  • Strict quality control
  • Blacklist free

Once it’s done you’ll get a complete report. Link building doesn’t get much easier than that.

10. Ahrefs

Ahrefs started life as a simple backlink database many years ago, which absolutely dominated my best backlink checker case study.

But over the years it has grown to become a dominant force in keyword research, content research and provides tools for site audits and rank tracking.


Whether you want to get a better look at your own site or see what your pesky competitors are up to – there’s no better tool to do it with than Ahrefs and we use it multiple times per day.

Take a look at my full Ahrefs review to learn about all of the other cool things you can do with it.

11. Pitchbox

Pitchbox is the very best outreach tool that money can buy.

I am not joking, this tool is absolutely insane and is essential if you want to build links at scale.


It can help you to:

  • Find bloggers, publishers and influencers- in your niche – in record time.
  • Create customizable, personalized outreach and follow up campaigns – so you’ll be in total control of your messaging.
  • Make data-driven decisions. By tracking each step of the outreach process you can refine/improve your strategy to optimize efficiency and maximize results.
  • Makes it easy to build scalable link building team
  • Automate tasks that you would need to hire multiple staff to process manually

It is also recommended by a lot of big names of the industry and is our outreach tool of choice internally. There isn’t even a close second.

10. NitroPack

NitroPack is the best optimisation plugin you can find on the market right now.

The plugin can help you:

  • Speed up your site
  • Increase your site performance
  • Get perfect Google PageSpeed scores

NitroPack Plugin

Overall, NitroPack makes it easy to achieve perfect Google Pagespeed scores whilst also delivering excellent performance across all Core Web Vitals metrics.

It takes a few minutes to set up but instantly speeds up your site by delivering perfectly optimized device-specific experiences.

To show you how well the NitroPack plugin works, I conducted a bunch of tests. You can check out the results in my full NitroPack review.

Other SEO Tools I Use

11. Quick Win SEO Tool

The quick win SEO strategy builder is an exclusive tool that I released earlier this year.

We run it every 90 days on every site to make sure we are always making the most of current SEO opportunities.

quick win seo free tool

The free tool also includes a video series that teaches you the why, the what and the how of the process step by step.

We teach this process to all of our new junior SEO’s because it’s easy to learn, simple to execute and delivers results quickly!

(If you want to learn more about SEO, I suggest you read one of these SEO books).

12. SEMRush

Before Ahrefs, there was SEMRush – who were one of the pioneers of keyword research tools for SEO in my opinion.

They include a bunch of tools to help increase your search traffic including a comprehensive backlink, keyword and PPC ads database.

SEMRush SEO tools

They also have a couple of unique features that you can’t find anywhere else.

Plus if you are on a budget, the SEMRush team is giving my readers an exclusive 14 day free trial for you to get access to world class data without the expensive fee.

Take a look at my full SEMRush review to learn more.

13. Seobility

Seobility is an affordable all-in-one SEO software and tools.

This software allows you to:

  • Complete on-site audits
  • Track keywords ranking
  • Monitor backlinks

…and much more!

seobility sofware and tools

Overall, it’s a great tool to optimize your site without wasting much time and money.

Its interface is pretty simple and you can complete all your SEO tasks quickly and easily.

It offers 3 plans: a free (but limited) plan, a premium plan for professional websites and a special agency plan.

14. WP Rocket

Website speed is one of the most important factors to take into account.


  1. Because Google confirmed that website speed is a ranking factor.
  2. Because it’s a ranking factor for your visitors as well.

WP Rocket is a Wordpress plugin that helps you speed up your website quickly & easily so you can focus on generating traffic and sales!

wp rocket

It offers you all the tools you need to increase website load time in one package and has some great features like:

  • Quick set up
  • Advanced page caching
  • Database optimisation
  • Google Fonts optimization
  • Google Analytics optimization
  • Facebook Pixel optimization
  • Minification
  • Defer JS loading
  • Heartbeat optimization

Read my full WP Rocket review to learn more.

15. ShortPixel

ShortPixel is an easy-to-use, lightweight image optimization plugin.

This plugin allows you to:

  • Compress images that are already on your website
  • Compress PDF documents within a few clicks
  • Automatically optimise all the new images that you upload

In other words, it improves website performance by reducing image size while conserving its quality.


And those savings were gained after the images had already been optimised with the free version of WPSmush.

You can also use it to create WebP images AND you can use the same ShortPixel account across as many websites as you want!

16. SEO Powersuite

SEO Powersuite holds a special place in my heart because I’ve used it for a decade.

And even till this day, it’s still one of the most budget friendly tools on the market. You get an awful lot of value for your money!

seo powersuite

Even with just the free download, you’re able to access these great tools:

  • Rank Tracker: Track how you (or the competition) are performing for different keywords for any search engine & country.
  • Website Auditor: Helps you perform audits in seconds and shows you how to fix the problems it finds.
  • SEO SpyGlass: Explore yours or your competitor backlink profiles.
  • Link Assistant: Manage all of your links and build partnerships all under one roof.

Just about anyone can execute a solid SEO strategy with this suite of tools that won’t break the bank. Read my full SEO Powersuite review or my SEO Powersuite vs Semrush to learn more!

17. BuyProxies

I’ve been using BuyProxies since 2012.

More specifically I’ve been using their cheaper semi-dedicated proxies, mostly for Google based operations.


They offer both private and shared proxies from a number of locations around the world and provide near-instant setup.

If you plan on using the shared proxies (half the price!) for Google/SEO related tasks makes sure you tell them that when you sign up.

If you want more proxies options, check out my SEO proxies blog post.

18. DripRevolution

The DripRevolution dashboard makes it easy to build social signals to any page you want.

And given I like dogs and algorithms, I need all the help I can get with all things social.


Signing up for the free plan gives you 100 free social signals, just add your URLs to a project and voila!

You can access your reports and manage your campaign through the dashboard easily.

If you contact DripRevolution support and give them my name, they’ll also give you an extra 50 social signals free of charge.

19. LinkWhisper

LinkWhisper is a Wordpress plugin that helps you overcome the various challenges of deploying an effective internal link building strategy.

adding internal links with link whisper

It makes automatic and intelligent internal link suggestions that are easy to manage.

And it automatically detects content that could be associated with the article/post you’re currently writing, so you get a high-quality internal link.

Plus also finds old posts that need more internal links to help drive traffic and rankings to them in a couple of clicks.

20. Perfmatters

Perfmatters is a Wordpress plugin that helps you to take control of your sites javascript and CSS.

You might not know it but most WordPress plugins add Javascript and CSS to every page on your site, even if you don’t use that plugin on that page.

For example, if you use a contact form plugin like Contact Form 7, it adds Javascript and CSS to every page on your site even though you only use the form on your contact page.

Perfmatters allows you to take control of that on a page by page basis really easily.

They make frequent updates and release new features to constantly improve the plugin and your site’s performance.

If your site is built on WordPress, I assure you that you need this plugin.

21. FindThatLead

FindThatLead can help you find all of the people and email addresses that exist for a specific domain.

So if you want to reach out to someone at any company, just enter their domain to find all of the relevant contact details.


It also has a basic email outreach tool that automates and customizes your email campaigns.

We mostly use it for finding email addresses for outreach but you can also use it to reach decision-makers and find new talent.

22. FAQ Structured Data

Last year I released the free FAQ schema generator tool.

If you don’t know why you should be adding this code, watch this video:

YouTube video

The tool is really easy to use.

All you have to do is fill out the first question & answer and then, click on “+Add another question” to add more. You can add as many as you want.

Once you have inserted all your questions/answers, you have to deploy the code.

Just follow the tutorial on this page to do that.

23. Screaming Frog

Screaming Frog is the king of real time technical SEO audits.

Whether your running annual maintenance or trying to diagnose a search problem, there isn’t a better tool for the job.


It spiders entire websites looking for SEO problems and can also be used to find duplicate content, structured data issues, visualize your sitemap and much much more.

You can also use it to pull down data from Google Analytics, Google Search Console, Ahrefs and a bunch of other tools for a comprehensive SEO audit.

24. Batch Speed

Batch Speed is a great tool for anyone who wants to get a snapshot of site speed across their entire site.

Just enter your home page, a site map or a list of URL’s and it will run Google Page Speed tests in bulk:


You can see everything from First Content Paint (FCP) time all the way through how much CSS or Javascript is loading.

This is especially important with Google’s recent Core Web Vitals announcement.

Click here to see how to improve Core Web Vitals.

Batch Speed allows you to test up to 500 URLs for free and you can export all the results to a CSV for further diagnosis.

25. Panguin Tool

Think your search traffic might have been affected by a Google Update?

Well, there is an easy way to find out!

The Panguin tool overlays known algorithm updates over your organic search traffic-


If you see a dramatic drop off after a major update…

…it gives you the thread you need to start pulling on to find what the problem is and how you can get back into Google’s good graces.

26. Instant Indexing Plugin

The Instant Indexing Plugin is developed by the Rank Math team to help get your new or updated content indexed almost instantly.

Unlike other indexing plugins, this is the FIRST Wordpress plugin to use the Google Indexing API directly.

instant indexing plugin

The plugin will do the dirty work for you by automatically submitting indexing requests in the background for new and updated content.

Unfortunately though, you can only use it to index content on domains you own.

27. Keyword Surfer Extension

The new Keyword Surfer chrome extension brings search volumes to your search results!

YouTube video

And not just search volume data, but you will also be able to see-

  • Related keywords plus their search volimes
  • The average word count of top-ranking pages
  • Traffic estimations for pages
  • The cost per click for keywords

Not only that but it’s available in most languages in over 70 countries which is absolutely insane for free.

28. WebPageTest

WebPageTest is a great tool to test your website performance for free.

It’s the tool I rely on most when trying to get real world test data and it’s simple to use!


Once the test is finished it makes it easy to figure out what is slowing your site down so you can fix it.

It’s surprising what you find at times but you can run as many tests as you want for free!

29. Google Search Console

No one knows more about your site from an SEO perspective than Google themselves, so why not take advantage of their free Google Search Console?

It gives you a complete overview of your site and will notify you of any errors-

google search console crawl errors

Buried inside you can find a host of useful data including backlinks to your site, analytics of your performance if you have any manual penalties & a bunch more things.

They are always adding new features as well like the Core Web Vitals report so make sure your plugged in.

30. Google Analytics

Google Analytics is a must have tool.

The data here is so comprehensive, and once you’re past the vanity metrics, there’s a tonne of actionable data for you to work with.

Event Tracking Data

Every campaign, every link building effort and every change you make to a site is reflected in Google Analytics. Making marketing without it a hard task nowadays.

Make sure you have Google Analytics Event Tracking setup to optimise your profits and don’t forget my 10 Google Analytics hacks for SEO’s.

31. Bing Webmaster Tools

Most people ignore Bing because they are focused on Google.

But if you haven’t seen the updates they have made to Bing Webmaster Tools in 2020 then you need to take another look.

bing webmaster tools

Now they give you (for free)-

  • An awesome keyword research tool
  • An in-depth backlink analysis tool
  • The ability to compare link profiles against competitors
  • On demand SEO crawling

And much much more!

The Bing Team is typically quite open to working with the SEO community so I’m not surprised to see a toolset like this. Learn more about Bing SEO.

32. MarketGoo PRO

MarketGoo PRO helps you detecting your SEO issues and guiding you to resolve them – step by step.

MarketGoo PRO

No need for you to be a tech genius to optimize your website with this tool.

Indeed, all you have to do is looking at your site’s SEO report generated by MarketGoo to get an overview of your SEO performance and issues that need to be taken care of.

MarketGoo seo report

Once you got your report, you need to take action and follow your SEO plan. Usually, this includes a bunch of tasks for fixing your site’s specific issues.

With PRO, you get step-by-step instructions for each task.

MarketGoo SEO plan

But it’s not all.

You can also generate monthly reports on your SEO improvement to keep track of your progress and contact their support team whenever you need help.

MarketGoo Support

So if you’re website is having performance issues, you should definitely get MarketGoo.

Wrapping It Up

So there you have it!

This is a complete list of the best SEO tools we use every single day, along with a complete list of the other SEO tools we use to get the job done.

Note: To measure the success of my SEO campaigns, I use SEO visibility scores.

Are there any essential SEO tools that I missed?

I love playing with new tools to see if we can use them to improve current processes so please let me know in the comments!

And don’t forget, if you are on a budget there are tons of free SEO tools to choose from. Or, you can partner with a white label SEO agency so you won’t have to get any tool at all!

Want more content about SEO tools?

For one daft reason or another, I’m actually using this page as a category page for all of my other SEO tool-related content.

So if you want to learn more about SEO tools…

174 Responses

  1. Tomasz

    I also created an add-in for Excel for backlink analysis, if you need it.

  2. swapna

    your blog is very nice information

    • Matthew Woodward
      September 17th, 2021 at 8:58 am


  3. mahima bhatia

    Personally, It was really helpful. Blogs like these help beginners in the field of digital marketing. Thank you for the most useful compilation.

    • Matthew Woodward
      August 16th, 2021 at 9:09 am

      No problem- Glad it was helpful!

  4. Ivan

    Here are the additional tools I use:

    Hootsuite is a tool that schedules posts so one doesn’t have to set aside the entire day to manage their social media accounts. Hootsuite can provide analytics reports of engagement on content shared which offers valuable insight into how one’s audience reacts towards certain media.

    Meerkat is an app that allows Twitter users to stream live footage from their smartphones directly to their account.

    • Matthew Woodward
      August 9th, 2021 at 8:15 am

      Thanks for the recommendation, Ivan.
      I also use Hootsuite for my social media- it’s a very handy tool!

  5. Mahmuduul Rubel

    Huge list Matthew
    Now i need to visit your blog everytime to find SEO tools

    • Matthew Woodward
      August 9th, 2021 at 8:41 am

      Thanks, Mahmuduul!

  6. Indumathi K

    Thanks for this compilation. A blogger needs to know about the tools to analyze his own performance. This is the best SEO company/a> providing the details of SEO tools. This is very much useful for beginners too.

    • Matthew Woodward
      August 6th, 2021 at 10:10 am

      Glad it was helpful!

  7. freelancerlite

    thanks for sharing

    • Matthew Woodward
      July 5th, 2021 at 9:00 am

      No problem- Always happy to help!

  8. Kashaf Akram

    Hi, Thank you for sharing really precious information with us. Keep it up!
    For Future Hope for best.

    • Matthew Woodward
      June 30th, 2021 at 9:01 am

      Thank you, Kashaf!

  9. shubham

    one of the best blog with many informative information

    • Matthew Woodward
      June 23rd, 2021 at 8:51 am

      Thank you!

  10. Pravi IVF & Fertility Centre

    This amazing and very useful article, it’s good to know list of seo tools for internet marketers. Thank you sharing.

    • Matthew Woodward
      June 21st, 2021 at 7:56 am

      Glad it was helpful!

  11. fxposts

    wow impress ,
    …and it’s nearly impossible to compete without the right tools.

    • Matthew Woodward
      May 31st, 2021 at 8:45 am

      Thanks- Cheers :)

  12. newzzar

    Thanks for this informative post.

    • Matthew Woodward
      May 26th, 2021 at 10:57 am

      No problem! Glad it was helpful!

  13. James

    Awesome collection of tools . it will be really helpful. thanks for sharing such a informative articles with us

    • Matthew Woodward
      May 17th, 2021 at 8:05 am

      No worries, James! Any tool(s) you’d like to add to the list?

  14. America Deals

    Very well and unique information hope to have more from you

    • Matthew Woodward
      May 17th, 2021 at 8:14 am

      No worries. More posts are coming soon!

  15. murali pagadala

    hii matt, being a digital marketing beginner this site helped me gaining knowledge ,Thank you.

    • Matthew Woodward
      May 12th, 2021 at 8:44 am

      Glad to hear this- Good luck!

  16. vishwajeet


  17. Aaron Smith

    Penguin Tool.
    Instant Indexing Plugin.
    Keyword Surfer Extension.
    Google Search Console.
    Google Analytics.
    Bing Webmaster Tools.
    MarketGoo PRO.

    • Matthew Woodward
      April 21st, 2021 at 9:33 am

      Thank you for sharing your list with us!

  18. Vikash Sharma

    Hey, I usually don’t comment on the blogs but I must say you have done a great job. Thanks for sharing this valuable information on the blog.

    • Matthew Woodward
      April 19th, 2021 at 8:12 am

      Thank you Vikash Sharma

  19. Aayushi Jain

    Really nice and useful info. Plus, I think the style and design of your site is great.

    • Matthew Woodward
      April 19th, 2021 at 8:13 am

      Thank you so much! Glad you like it, I spent a lot of time on it :)

  20. Ivan

    Thank you for reviewing these. I am getting tired of the old tools and I know that there should be some new names in the list because there are now so many new tools with better functionalities.

    • Matthew Woodward
      April 14th, 2021 at 9:16 am

      Glad you enjoyed the list! Some new tools will be added through the year ;)

  21. Abhijit

    Good list of tools to stay top and play smart in SEO.

    • Matthew Woodward
      March 31st, 2021 at 8:56 am


  22. Uma Plastoware

    It’s amazing man…

    • Matthew Woodward
      March 26th, 2021 at 11:10 am


  23. Merhs

    Thanks Matthew so much information and correct information nice thanks .

    • Matthew Woodward
      March 12th, 2021 at 8:42 am

      No problem!

  24. Kowsalya

    Great article!

    • Matthew Woodward
      March 5th, 2021 at 8:50 am

      Thanks! Cheers!

  25. Henry

    These are the best tools for the best SEO to your website and increase traffic and making the website worth it.

    • Matthew Woodward
      March 3rd, 2021 at 9:09 am

      Couldn’t agree more!

  26. katty

    Thank you for sharing such useful information.

    • Matthew Woodward
      February 12th, 2021 at 9:59 am

      No problem!

  27. Anderson Obrain

    thanks fore sharing, was very nice and interesting

    • Matthew Woodward
      January 28th, 2021 at 11:26 am

      No problem!

  28. Satta King

    Thank you for such a informative blog. Keep it up

    • Matthew Woodward
      January 15th, 2021 at 10:02 am

      No worries! :)

  29. kiran butt

    i read your article its really help me and now i am using SEMrush for keyword research which i purchased from this site shorturl.at/uCO05 now I want best audit tool so help me

  30. Lynn Creger

    This is a precious article. In this article, all these SEO tools are good but specifically Rank Math, Spamzilla, Ahrefs, WP Rocket are really awesome. Thanks for sharing this informative article.

    • Matthew Woodward
      November 16th, 2020 at 9:42 am

      Yep, I couldn’t agree more! Love those tools!

  31. shailesh

    thank you for sharing this article with us. it’s very useful.

    • Matthew Woodward
      November 4th, 2020 at 9:35 am

      No worries! Always happy to share some tips with my readers :)

  32. Phong le

    Thanks Matthew, I’ve started using these tools for my website

    • Matthew Woodward
      October 23rd, 2020 at 9:44 am

      That’s great, keep it up!

  33. Prodip

    @Matthew Woodward Thanks for more information post.

  34. Branded Canopy Tents

    Awesome and Great article. This is most of useful for us.

  35. Diseño web Sevilla

    Thanks a lot Matthew, I,ve been looking some tools and scheduled meeting with developers. Really good.

    • Matthew Woodward
      October 9th, 2020 at 10:59 am

      Glad you found what you were looking for!

  36. Dana

    Excellent info as always from you, thank you! I can never understand why people arent utilizing Microsoft/Bing and Yahoo more. Bing has made it stupid simple to rank and get traffic, and I get way better CTR and conversions from Bing. Less traffic than Google but less competition and better conversions. Who wouldn’t want that?

    • Matthew Woodward
      October 9th, 2020 at 11:01 am

      I couldn’t agree more with you! Keep the good work up!

  37. Jérôme

    Wouaw, great list of Seo tools, thank you Mattew. I have SEO Power Suite for 1 year

    • Matthew Woodward
      October 9th, 2020 at 11:02 am

      Great! and what do you think about this tool?

  38. Morgan

    Thanks Matthew you did a good job. Excellent and work hard

    • Matthew Woodward
      October 9th, 2020 at 11:02 am

      Thanks, Morgan!

  39. Jack Spork

    Thank you for your review, I have used many of the tools from your list in the past, but some of them did not reach the required level in terms of functionality, and for some the price was objectively high, especially for a person who independently promotes his small business. Almost a year I use the tools of the SE Ranking platform. It is not as popular as many presented above, but the product is really very good, after months of use, I did not see a single factor in which it was inferior to SEMrush, given that the price is several times cheaper.

    • Matthew Woodward
      October 2nd, 2020 at 10:12 am

      Hey Jack – Thanks for your recommendation!

  40. Samra Saghir

    AMazing Post I love your all Post

    • Matthew Woodward
      September 29th, 2020 at 8:59 am

      Thanks Samra!

  41. Dude

    Gsa ser does not work any more?

    • Matthew Woodward
      September 16th, 2020 at 9:57 am

      Yes, it still works – It’s just not on my list because I don’t use it as much & because I wanted to introduce you to new tools. :)

  42. Julius Osa

    Yoast Premium or Rank Math Matt?

  43. Samuel Ugboke

    You just made my day Matt. I had to keep your e-mail unread for days before i finally had the opportunity to read it. Thank you and am implementing what i have learned.

    • Matthew Woodward
      September 16th, 2020 at 10:03 am

      No problem, Samuel!

  44. Oge

    Hi Matthew

    Great article!

    Which do you prefer between Spamzilla and Domain Hunter Gatherer?


    • Matthew Woodward
      September 16th, 2020 at 10:11 am

      Wow, tough question… I use both!
      Both offer great features, even though Spamzilla might be a little easier to use!

  45. Hammad Afzal

    Hey Matthew, awesome content as always. I prefer Ahrefs and Rankmath. Can’t go wrong with these combinations.

    • Matthew Woodward
      September 11th, 2020 at 9:57 am

      Yep, great tools with some nice features – I use them pretty much every day! Never disappointed.

  46. Karan

    I just love your awesome content. You’re super amazing guy. Thanks a lot.

    Just wanted to ask, do exact match domains still work for SEO?

    Again, love you!

  47. Victor Aguirre

    funny thing I met you in a video using seo powersuite https://www.youtube.com/watch?v=UApZaTjUAFk&t=1s

    after 10 years , now you do not use it or just forgot to add it

    • Matthew Woodward
      July 31st, 2020 at 9:45 am

      HAHA, I still use it but just didn’t find it relevant for this article ;)

  48. Tonnia Rizza

    Nice article thanks a lot.

    • Matthew Woodward
      November 7th, 2019 at 3:02 am

      No worries Tonnia

  49. gotówka

    If you would like to obtain a great deal from this article then you have
    to apply such techniques to your won blog.

    • Matthew Woodward
      July 16th, 2019 at 7:05 am

      You certainly should

  50. Kamil Web Solutions

    Hi Mattew Woodward,
    This is such an great SEO tools list you have shared with us.SEMRush and Ahrefs are my favorite SEO tools. I also have a guide about SEO tools.


    • Matthew Woodward
      May 29th, 2019 at 5:37 am

      Thanks for sharing Kamil.

  51. Simply Restore Skin Cream

    Its superb as your other content :D, regards for posting.

    • Matthew Woodward
      May 27th, 2019 at 5:57 am

      Glad you found it so useful!

  52. Your Dream Website

    Hi there, You’ve done an incredible job. I’ll definitely digg
    it and in my opinion suggest to my friends.
    I am sure they’ll be benefited from this web site.

    • Matthew Woodward
      May 2nd, 2019 at 9:08 am

      Thanks very much! Which tools did you try out?

  53. seotoolsaz.com

    Hi this Ajmal, I just read your article this one is simply amazing and a quality post in this category of blogs is in world. I read today many of articles related to this topic this content is very helpful to grow my blog.

    • Matthew Woodward
      April 26th, 2019 at 12:55 pm

      Glad you thought so – which tools are you gonna try out?

  54. Roy Emmerson

    I’m Roy. I wanted to ask do you accept sponsored articles or a link placement in the existing articles on your website? If you do, what are your rates?
    Kind regards,

  55. Steve

    Love this list Matthew!
    Thanks for compiling this and sharing.
    I see you mentioned LongTailPro for keyword research. I’ve seen that before but I use Market Samurai – this might be one worth mentioning on your list.
    Also, I used to use Yoast SEO plugin for WordPress, but recently dropped it across all of my sites. One reason for this was the debacle they had a few months ago with their broken update that hurt most of their clients site rankings. Now using SEOpress.org and absolutely loving it.

  56. Patrick Whitson

    Hi Matthew,

    Great resource of tools with to the point summaries. Some I have not heard of and will check out.

    Not sure if you noticed, but when you click on the LinkMiner link, it redirects to Backlinko’s website from PointBlankSEO.com. 8-O

    Here is the correct url for LinkMiner:


    • Matthew Woodward
      October 31st, 2018 at 9:35 am

      Awesome shout thanks Patrick. I have updated the link!

  57. Up-SEO

    Helpful guidelines about technical SEO for launching new website. SEO Audits can be more than technical – they can seriously improve the user experience, leading to more conversions as well…

    • Matthew Woodward
      April 26th, 2018 at 12:06 pm

      Yes very true

  58. Abhishek Suneri

    Hi Matthew,
    I happiness to check your tools section casually, but am impress es with the massage list of tools you have created with small description of using them.

    There are many familiar names like ahref, mix, amrish, streaming grih etc, but I found some new tools to test like SEO monitor, SERPed which I will try on my digital marketing blog.


    • Matthew Woodward
      April 3rd, 2018 at 10:22 am

      Hi Abhishek, glad you found some new tools to try out

  59. Johnpaul Onwueme

    This is a good collections of seo tools

    • Matthew Woodward
      April 3rd, 2018 at 8:20 am

      Thanks Johnpaul

  60. Haas

    Thanks Matthew for this analysis and list, found your site recently and its helping me tremendously in getting to understand SEO.

    • Matthew Woodward
      July 11th, 2017 at 11:36 am

      No problem Haas!

  61. Rick Baker

    Great list! I used Serped.net and Ahrefs a and thinking of dropping Serped. Other than a link indexer, I’m trying decide why I really need it. BTW Panguin doesn’t tell you anything unless you pay…

    • Matthew Woodward
      July 11th, 2017 at 2:04 pm

      Why are you thinking of that?

  62. Khan Rahman

    Very informative content I found here for SEO. For Off page or On page SEO it works well.

    • Matthew Woodward
      August 4th, 2017 at 2:12 pm

      No problem Khan

  63. Alan

    Matthew your site is a treasure trove.
    You have inspired me to take up arms, after a back injury.
    I’ve got myself a ecom website and with all of your advice,tip and tricks im going to Matthew Woodward the hell out of it.
    Thank you so bloody much.

    • Matthew Woodward
      April 4th, 2017 at 1:14 pm

      Hahahahah, work hard, stay consistent and you will make it Alan!

  64. Barry

    Thank you for another great article, the write up on SEM rush (linked from here I think) is very detailed, I will use it to prompt me what to do. I have just got a SEO job for a site and this will help no end. Cheers mate.

    • Matthew Woodward
      January 31st, 2017 at 9:27 am

      No problem Barry!

  65. Mohel alen

    Thank you very much. it is very useful post.

    • Matthew Woodward
      December 13th, 2016 at 9:15 am

      No worrys Mohel

  66. Alistair

    Great article. I’m finding your site a great resource as I’m attempting some SEO on my Tree Surgeon business

    • Matthew Woodward
      November 21st, 2016 at 8:41 pm

      Well SEO is kinda like tree surgery so you’ll do well :)

    • gilda
      December 20th, 2016 at 4:22 am

      Yeah it’s an awesome tool!

  67. James Hetfield

    I have tried various tools, I agree that ahrefs is the best for backlink checking which I think is the most important role when attempting SEO

    I did try SEMrush and didnt get on with it, the backlink checker is poor compared to ahrefs but the traffic cost feature is unique and demonstrates value of not just quantity of traffice

    • Matthew Woodward
      November 16th, 2016 at 10:59 am

      Yeah the SEMRush backlink database is no way near as big as the Ahrefs one

  68. Lisa

    Just curious, but do you have an article on Yoast SEO Premium? I’ve been toying around with the idea of using it, but I have never seen a post of anyone actually explaining how they use it for their website. I think it would be a neat addition, if you do not have this already. It seems pretty common sense, but I kind of like seeing how people do things. :)

    • Matthew Woodward
      November 15th, 2016 at 9:52 am

      I don’t have an article for it sorry but I do use it myself

  69. Bican Valeriu

    I would also recommend Openlinkprofiler.org and majestic.com
    This are great tools also.

  70. Digital Media Agency

    Semrush in one of the best tool. I Love it! i have Semrush membership :)

    • Matthew Woodward
      October 26th, 2016 at 3:08 pm

      Yeah it’s an awesome tool!

  71. kondomgetar

    thanks fore sharing, was very nice and interesting

    • Matthew Woodward
      October 18th, 2016 at 9:34 am

      No problem :)

  72. FCE.pl

    I use some of those tools. I didn’t know about Xenu Link Sleuth or URL Profiler but they look very useful.

    • Matthew Woodward
      October 6th, 2016 at 11:48 am

      Yeah they are great tools!

  73. Reklamasosnowiec.pl

    Very nice! Thanks for article with this tools.

    • Matthew Woodward
      October 6th, 2016 at 10:11 pm

      No worrys :)

  74. Obat herbal

    This information is very useful to me. Thank you so much for sharing. I would go back again to see more information.

    • Matthew Woodward
      October 7th, 2016 at 10:23 am

      No worrys :)

  75. Andrew

    Hey Matthew,

    Thanks for this list. I agree that nowadays it’s almost impossible for an SEO to work without some tools, they really save lots of time, so you can work more effective and pay attention to more important tasks.

    I’ve never had a chance to try SEO Monitor, will definitely give it a look.

    And for doing site audits, I use Netpeak Spider, a handy tool, it spots main SEO issues and presents this data in a special panel. This can also be a mini SEO report :)

    • Matthew Woodward
      October 4th, 2016 at 10:16 am

      Yes that is very true!

      I have tried Netpeak Spider but I didn’t find the duplicate content detection to be very good, pages had to be 100% exact to be flagged as dupes which isn’t always the case

      • Andrew
        December 27th, 2016 at 8:57 am

        Well, you’re right. Duplicate pages detection is not a tool’s main feature, it finds full page dupes and also duplicates of h1, titles, descriptions.
        But I mainly use the tool to find other common mistakes like broken links, images without alt, etc. Also, there are some new cool features as calculation of internal PageRank which helps in improving site linking structure.

        And what tool do use to find duplicate content?

        • Matthew Woodward
          December 31st, 2016 at 2:01 pm

          You can use DeepCrawl

  76. Jakob

    you should have meetedgar on the list too. A new promising tool, although more social media than seo related, but still. Worth checking out

    • Matthew Woodward
      October 4th, 2016 at 10:47 am

      That is on the social tools list

  77. Dave Packer

    Thanks Matthew so many links and tips here, I’m going to need another keyboard !!

    • Matthew Woodward
      September 28th, 2016 at 12:01 pm

      Hahaha get an extra monitor as well :)

  78. cream temulawak

    Thank a lot for this amazing information!!! Awesome

    • Matthew Woodward
      September 26th, 2016 at 12:16 pm

      No problem :)

  79. Emil Sipos

    During past few years I have used almost all of those tools that you have listed. I must say that I find Yoast really interesting as it speeds up writing articles.

    On the other hand, for SEO Audit and tracking my progress I`m most comfortable with tools from Link-Assistant that you have not listed here :-)

    Thank you for sharing your little secrets with all of us and yes, good stats :-D

    • Matthew Woodward
      September 26th, 2016 at 12:20 pm

      No problem Emil, honestly I am surprised that the Yoast SEO plugin is free – it’s super powerful!

  80. jeff

    Always cranking out great content Matthew. Thanks again! I find the moz bar acting crazy lately. Not sure if it’s actually getting updated and it constantly logs me out.

    • Matthew Woodward
      September 14th, 2016 at 10:07 pm

      Hey Jeff, what browser are you running it on?

  81. Asif Raza

    This amazing and very useful list of seo tools for internet marketers. Thank you Methewwood.

    • Matthew Woodward
      September 14th, 2016 at 10:07 pm

      No problem Asif!

  82. Elygantthings

    This is an amazing list. Most of what is listed, I had no idea about. I think I will have to test a few to see what fits for my level of knowledge of SEO. I still consider myself a rookie with a little bit of knowledge. Thanks for all the tips. Your blog is amazing. I need this kind of powerful content on my blog.

    • Matthew Woodward
      September 13th, 2016 at 9:28 pm

      Well I hope you put it to good use :)

  83. dinesh Shri Vishwakarma

    Learnt alot.

    • Matthew Woodward
      September 13th, 2016 at 9:30 pm

      I hope you put that knowledge to good list :)

  84. harga lecithin softgel

    I am very happy to be able to visit your site, hopefully I can learn better amin

    • Matthew Woodward
      September 13th, 2016 at 9:31 pm

      I hope so too!

  85. Ugyen Dorji

    Hello Mathew,
    What a great list of SEO tools. As soon as someone starts to blog, one need to have one SEO tools to become successful. And you have it all here.
    MozBar became my favourite….

    Thanks for the share dude and have a nice day.


    • Matthew Woodward
      September 13th, 2016 at 9:31 pm

      No problem Ugyen, but before SEO tools – your blog needs great content :)

  86. Dave

    Thanks Matthew so much information on here. No more reading photo mags for me in my down time

    • Matthew Woodward
      September 13th, 2016 at 9:34 pm

      Haha what kind of photo mags?

  87. kamruzzaman royal

    hi matt, your wikki grabber link is not working..if i am not wrong this is the link- http://www.webpagefx.com/seo-tools/wikigrabber/

    Thanks for this resource.

    • Matthew Woodward
      September 9th, 2016 at 12:23 pm

      Ooops updated thanks :)

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