If you want to increase organic search traffic to your site…
You need to arm yourself with the best SEO tools for the job.
The world of SEO is fiercely competitive…
…and it’s nearly impossible to compete without the right tools.
So I am going to show you all of the SEO tools we use to annihilate the competition.
What Will I Learn?
- These Are The Best SEO Tools
- Other SEO Tools I Use
- 10. Quick Win SEO Tool
- 11. SEMRush
- 12. WP Rocket
- 13. ShortPixel
- 14. SEO Powersuite
- 15. BuyProxies
- 16. DripRevolution
- 17. LinkWhisper
- 18. Perfmatters
- 19. FindThatLead
- 20. FAQ Structured Data
- 21. Screaming Frog
- 22. Batch Speed
- 23. Panguin Tool
- 24. Instant Indexing Plugin
- 25. Keyword Surfer Extension
- 26. WebPageTest
- 27. Google Search Console
- 28. Google Analytics
- 29. Bing Webmaster Tools
These Are The Best SEO Tools
While I use a wide range of SEO tools depending on the task at hand…
…these are the 9 SEO tools that I use most frequently (and so should you!).
1. Surfer SEO
Surfer SEO helps you find optimisation opportunities to boost your search rankings.
You can analyze any website or URL and once the analysis is done, you’ll get a list of actions to implement immediately.
But that’s not all! Our writing staff uses the Content Editor to produce perfectly optimised data-driven content every single time.
Bonus: Take a look at my Surfer SEO review to see how I won the number 1 position by deleting 26,083 words of content.
2. Rank Math
Rank Math is a free SEO plugin for WordPress that helps you to optimise your site in a few clicks.
It also includes a lot of features that you would otherwise only find in premium plugins.
We use RankMath to power all of our sites and to generate all of our structured data automatically including review and organization based schema.
It is 100% free for anyone to use and you can learn more in my RankMath review.
AccuRanker is the world’s leading rank tracker for a reason.
It has a ton of features:
- On-demand ranking updates – with keyword updates every 24h and manual updates in just a few seconds.
- In-Depth Analysis – with a wide range of metrics available and data filters.
- Custom Template Reporting– personalize your report by adding your logo, and automate reporting with the scheduling function.
- Enterprise features at low cost – with accessible data, advanced metrics, and insightful data and analysis.
- SERP history – view the serp history for your tracked keywords.
… and outstanding customer support.
We find ourselves in the AccuRanker dashboard multiple times per day for a reason!
Bonus: AccuRanker has two free tools that you can use without a subscription.
The first one is Google Grump. It tracks changes in Google’s algorithm. It is important because a Google update can severely impact your SEO.
The second one is called SERP Checker. It shows you where and how you appear in google search – instantly.
To learn more about these free tools, read my free seo tools list.
4. URL Profiler
URLProfiler is a powerful tool that you can use for:
- Content audits
- Backlink audits
- Link prospecting
- Diagnosing SEO penalties
- Looking up social data
- Finding contact details
It integrates with a range of tools like Majestic, Moz, Ahrefs, Google Analytics, Google Search Console, Copyscape, SEMRush & uClassify.
It might not look all that powerful on the surface, but all of those little tick boxes mean it can be configured to accomplish a range of tasks.
It’s super handy for looking up huge volumes of data for thousands of URL’s in just 1 click.
Have a read of my full URL Profiler review to learn more.
The IPVanish VPN service isn’t strictly an SEO tool as it secures your connection & encrypts all of your browsing.
But it does make it easy to spoof your location from nearly anywhere in the world with a swift click of the mouse-
That means you can check search results from other countries reliably or accurately test geo-targeting while improving security at the same time.
It works on Windows, Macs, iOS, Android, Chromebooks, Windows Phone, Ubuntu & one account can be used on as many devices as you want! Take a look at my full IPVanish review to learn more.
SpamZilla allows you to buy powerful expired domains with excellent backlink profiles within a few clicks.
We build all of our new sites out on expried domains that already have established backlink profiles.
- Finds available expired domains
- Pulls in all the metrics you need to make the right decisions
- Analyses each domains for spam
- Includes advanced filters to find any domain, for any niche in any country
SpamZilla has a user-friendly interface so you can review data quickly and easily. It has more than 80 filters – including backlink, language, spam and authority based filters.
It’s one of the easiest ways to get a head start with new sites!
Link building is important if you want to rank, but many people struggle to build high-quality links that get results because it isn’t easy and takes a lot of time to get right.
However, there are services like LinksThatRank that can help you.
It is easy to use. The only thing you have to do is enter the URL and target keyword you want to rank for and the LinksThatRank team will do the rest!
They are different from their competitors because they offer outstanding quality control that makes all the difference.
This is what you get:
- Relevant placements (on real sites)
- Content (1000+ words) with relevant internal and external links
- No author bios
- No “Write For Us” page
- No existing links
- Strict quality control
- Blacklist free
Once it’s done you’ll get a complete report. Link building doesn’t get much easier than that.
But over the years it has grown to become a dominant force in keyword research, content research and provides tools for site audits and rank tracking.
Whether you want to get a better look at your own site or see what your pesky competitors are up to – there’s no better tool to do it with than Ahrefs and we use it multiple times per day.
Take a look at my full Ahrefs review to learn about all of the other cool things you can do with it.
Pitchbox is the very best outreach tool that money can buy.
I am not joking, this tool is absolutely insane and is essential if you want to builds link at scale.
It can help you to:
- Find bloggers, publishers and influencers- in your niche – in record time.
- Create customizable, personalized outreach and follow up campaigns – so you’ll be in total control of your messaging.
- Make data-driven decisions. By tracking each step of the outreach process you can refine/improve your strategy to optimize efficiency and maximize results.
- Makes it easy to build scalable link building team
- Automate tasks that you would need to hire multiple staff to process manually
It is also recommended by a lot of big names of the industry and is our outreach tool of choice internally. There isn’t even a close second.
Other SEO Tools I Use
10. Quick Win SEO Tool
The quick win SEO strategy builder is an exclusive tool that I released earlier this year.
We run it every 90 days on every site to make sure we are always making the most of current SEO opportunities.
The free tool also includes a video series that teaches you the why, the what and the how of the process step by step.
We teach this process to all of our new junior SEO’s because it’s easy to learn, simple to execute and delivers results quickly!
Before Ahrefs, there was SEMRush – who were one of the pioneers of keyword research tools for SEO in my opinion.
They include a bunch of tools to help increase your search traffic including a comprehensive backlink, keyword and PPC ads database.
They also have a couple of unique features that you can’t find anywhere else.
Plus if you are on a budget, the SEMRush team is giving my readers an exclusive 14 day free trial for you to get access to world class data without the expensive fee.
Take a look at my full SEMRush review to learn more.
12. WP Rocket
Website speed is one of the most important factors to take into account.
- Because Google confirmed that website speed is a ranking factor.
- Because it’s a ranking factor for your visitors as well.
WP Rocket is a WordPress plugin that helps you speed up your website quickly & easily so you can focus on generating traffic and sales!
It offers you all the tools you need to increase website load time in one package and has some great features like:
- Quick set up
- Advanced page caching
- Database optimisation
- Google Fonts optimization
- Google Analytics optimization
- Facebook Pixel optimization
- Defer JS loading
- Heartbeat optimization
Read my full WP Rocket review to learn more.
ShortPixel is an easy-to-use, lightweight image optimization plugin.
This plugin allows you to:
- Compress images that are already on your website
- Compress PDF documents within a few clicks
- Automatically optimise all the new images that you upload
In other words, it improves website performance by reducing image size while conserving its quality.
And those savings were gained after the images had already been optimised with the free version of WPSmush.
You can also use it to create WebP images AND you can use the same ShortPixel account across as many websites as you want!
14. SEO Powersuite
SEO Powersuite holds a special place in my heart because I’ve used it for a decade.
And even till this day, it’s still one of the most budget friendly tools on the market. You get an awful lot of value for your money!
Even with just the free download, you’re able to access these great tools:
- Rank Tracker: Track how you (or the competition) are performing for different keywords for any search engine & country.
- Website Auditor: Helps you perform audits in seconds and shows you how to fix the problems it finds.
- SEO SpyGlass: Explore yours or your competitor backlink profiles.
- Link Assistant: Manage all of your links and build partnerships all under one roof.
Just about anyone can execute a solid SEO strategy with this suite of tools which won’t break the bank. Read my full SEO Powersuite review to learn more!
I’ve been using BuyProxies since 2012.
More specifically I’ve been using their cheaper semi dedicated proxies, mostly for Google based operations.
They offer both private and shared proxies from a number of locations around the world and provide near instant setup.
If you plan on using the shared proxies (half the price!) for Google/SEO related tasks makes sure you tell them that when you sign up.
The DripRevolution dashboard makes it easy to build social signals to any page you want.
And given I like dogs and algorithms, I need all the help I can get with all things social.
Signing up for the free plan gives you 100 free social signals, just add your URLs to a project and voila!
You can access your reports and manage your campaign through the dashboard easily.
If you contact DripRevolution support and give them my name, they’ll also give you an extra 50 social signals free of charge.
It makes automatic and intelligent internal link suggestions that are easy to manage.
And it automatically detects content that could be associated with the article/post you’re currently writing, so you get a high-quality internal link.
Plus also finds old posts that need more internal links to help drive traffic and rankings to them in a couple of clicks.
Perfmatters allows you to take control of that on a page by page basis really easily.
They make frequent updates and release new features to constantly improve the plugin and your site’s performance.
If your site is built on WordPress, I assure you that you need this plugin.
FindThatLead can help you find all of the people and email addresses that exist for a specific domain.
So if you want to reach out to someone at any company, just enter their domain to find all of the relevant contact details.
It also has a basic email outreach tool that automates and customizes your email campaigns.
We mostly use it for finding email addresses for outreach but you can also use it to reach decision-makers and find new talent.
20. FAQ Structured Data
Last year I released the free FAQ rich snippet generator tool.
If you don’t know why you should be adding this code, watch this video:
The tool is really easy to use.
All you have to do is fill out the first question & answer and then, click on “+Add another question” to add more. You can add as many as you want.
Once you have inserted all your questions/answers, you have to deploy the code.
Just follow the tutorial on this page to do that.
21. Screaming Frog
Screaming Frog is the king of real time technical SEO audits.
Whether your running annual maintenance or trying to diagnose a search problem, there isn’t a better tool for the job.
It spiders entire websites looking for SEO problems and can also be used to find duplicate content, structured data issues, visualize your sitemap and much much more.
You can also use it to pull down data from Google Analytics, Google Search Console, Ahrefs and a bunch of other tools for a comprehensive SEO audit.
22. Batch Speed
Batch Speed is a great tool for anyone who wants to get a snapshot of site speed across their entire site.
Just enter your home page, a site map or a list of URL’s and it will run Google Page Speed tests in bulk:
This is especially important with Google’s recent Core Web Vitals announcement.
Batch Speed allows you to test up to 500 URLs for free and you can export all the results to a CSV for further diagnosis.
23. Panguin Tool
Think your search traffic might have been affected by a Google Update?
Well, there is an easy way to find out!
The Panguin tool overlays known algorithm updates over your organic search traffic-
If you see a dramatic drop off after a major update…
…it gives you the thread you need to start pulling on to find what the problem is and how you can get back into Google’s good graces.
24. Instant Indexing Plugin
Unlike other indexing plugins, this is the FIRST WordPress plugin to use the Google Indexing API directly.
The plugin will do the dirty work for you by automatically submitting indexing requests in the background for new and updated content.
Unfortunately though, you can only use it to index content on domains you own.
25. Keyword Surfer Extension
The new Keyword Surfer chrome extension brings search volumes to your search results!
And not just search volume data, but you will also be able to see-
- Related keywords plus their search volimes
- The average word count of top-ranking pages
- Traffic estimations for pages
- The cost per click for keywords
WebPageTest is a great tool to test your website performance for free.
It’s the tool I rely on most when trying to get real world test data and it’s simple to use!
Once the test is finished it makes it easy to figure out what is slowing your site down so you can fix it.
It’s surprising what you find at times but you can run as many tests as you want for free!
27. Google Search Console
No one knows more about your site from an SEO perspective than Google themselves, so why not take advantage of their free Google Search Console?
It gives you a complete overview of your site and will notify you of any errors-
Buried inside you can find a host of useful data including backlinks to your site, analytics of your performance if you have any manual penalties & a bunch more things.
They are always adding new features as well like the Core Web Vitals report so make sure your plugged in.
28. Google Analytics
Google Analytics is a must have tool.
The data here is so comprehensive, and once you’re past the vanity metrics, there’s a tonne of actionable data for you to work with.
Every campaign, every link building effort and every change you make to a site is reflected in Google Analytics. Making marketing without it a hard task nowadays.
29. Bing Webmaster Tools
Most people ignore Bing because they are focused on Google.
But if you haven’t seen the updates they have made to Bing Webmaster Tools in 2020 then you need to take another look.
Now they give you (for free)-
- An awesome keyword research tool
- An in-depth backlink analysis tool
- The ability to compare link profiles against competitors
- On demand SEO crawling
And much much more!
The Bing Team are typically quite open with working with the SEO community so I’m not surprised to see a toolset like this. Learn more about Bing SEO.
Wrapping It Up
So there you have it!
Are there any essential SEO tools that I missed?
I love playing with new tools to see if we can use them to improve current processes so please let me know in the comments!
And don’t forget, if you are on a budget there are tons of free SEO tools to choose from.
Want more content about SEO tools?
For one daft reason or another I’m actually using this page as a category page for all of my other SEO tool related content.
So if you want to learn more about SEO tools…
- 10 Google Analytics SEO Hacks To Increase Your Search Traffic
- 21x IFTTT Recipes For SEO, Bloggers & Digital Marketers
- 29 Experts Reveal The Best Link Building Tools For SEO
- 33 SEO Tools For Mac OS X To Improve Your Search Engine Rankings
- A Practical Guide To Scrapebox – The Only Scrapebox Tutorial You Need
- Content Delivery Network Tutorial – Boost Site Speed With MaxCDN
- FAQ Page Rich Snippet Generator
- Fix Your SEO Problems With These 7 Google Penalty Checker Tools
- Free SEO Tools That Are Actually Worth Using
- FREE! Ahrefs Webmaster Tools
- How To Use The Best Spinner To Spin Articles That Fool Google
- The 1 Million Domain Test – Ahrefs vs Majestic SEO [Huge Update]
- The Ultimate Guide To Indexing Backlinks With A Backlink Indexer
- Why The Google Disavow Tool Is Bad News For SEO
- [Case Study] Which Is The Best Backlink Checker? (million domain test)