SEO Powersuite is a powerful set of tools that I’ve been using to speed up the whole process of search engine optimization and drive my businesses for 10 years.
They give you access to 4x individual (and powerful) tools-
All of these can be integrated with other free tools you should be using, like:
- Google Search Console
- Google Analytics
- Social media platforms
I use all of these seo tools daily to improve the performance of:
- This blog
- My affiliate sites
- My client’s websites
But rather than just waffling on about what each of these tools does…
…I am going to show you how to use them to increase YOUR search traffic.
What Will I Learn?
SEO SpyGlass allows you to:
- Make competitor analysis
- View your competitors backlinks
- Run backlink campaigns
- Uncover (and steal) their strategy
- See how you compare to your competition
- Reduce risks on your site
- Spot potentially harmful risks
- Clean up your profile
If this doesn’t show (or you want to change competitors) you can go to:
Projects > New
…to restart the process.
#1- Download Your Competitor’s Backlinks
The first piece of information the tool will display is your competitor’s backlink profile.
For my blog it shows 35,549 links:
Which is less than what Ahrefs shows…
…and Google Search Console…
But is still a significant number of links to work with.
(You can also connect SpyGlass to Google Search Console and access links from their joint database of 1.6x trillion links.)
You can download the link profile by going to:
Backlink Profile > Backlinks > Quick CSV Export
That’s this button here:
This will give you a CSV file you can use with other SEO tools.
#2- Compare Backlink Profiles Of Websites
To compare link profiles of websites just go to:
Domain Comparison > Summary
Where you’ll be asked to enter your competitor’s domains:
If you aren’t sure who your competitors are…
Look for domains which show up for your target keywords in Google.
You’ll then see a side-by-side comparison of each domain’s backlinks:
Some key metrics to pay attention to here are:
- Total backlinks
- Total linking domains (look at Majestic total backlinks vs linking domains above)
- IP addresses (look at Ahrefs links to IP ratio above)
- Top traffic source loation
- Anchor text diversity
The Link Intersection tool shows you which websites link to your competitors but not you:
#3- Get Complete Anchor Text Breakdowns
It’s important that your anchor text is relevant to your page.
It sets the expectation for what a user is going to find on your page.
If they see an anchor text saying “dog beds”, they want to find a page about dog beds.
To check your anchor text, go to:
Backlink Profile > Anchor Texts
Where you’ll see a complete breakdown of your site’s anchor text:
You can then use this information to find any irrelevant (or unusual) anchor texts.
Like this one:
Find out where they are coming from:
And contact the webmaster about them.
#4- Monitor Backlink Growth
You can see the growth of your backlinks over a period of:
- 1x month
- 3x months
- 6x months
- 1x year
- 3x year
Backlink Profile > Backlinks
And filtering the graph which displays at the top of the page:
#5- See Which Backlinks Send Traffic
SEO SpyGlass can connect with your Google Analytics account and show you which backlinks send the most traffic to your site.
Some pretty handy data right there!
Backlink Profile > Referral Traffic
And you’ll see a breakdown of each site:
What I love about this data is that they show you the bounce rate for this traffic too.
This allows you to see which sites send you the most targeted traffic.
#6- One-Click Penalty Risk Analysis
Not all backlinks are created equal.
Some of them can:
- Cost you traffic
- Increase your chances of a penalty
Backlink Profile > Penalty Risk
Here you can see a list of all risky backlinks pointing to your site:
If there are any risks, you’ll need this next feature…
#7- Disavow File Generator
If the Penalty Risk tool shows any risky links you can instantly disavow them.
Simply scroll down to find the high-risk link.
Highlight the “Disavow” section:
Then click the “X” to disavow the link. You’ll have to export the file and import it into Google Search Console.
In my opinion, there is absolutetly no need to upload a disavow file unless Google has given you a manual action for links.
LinkAssistant: 4x Ways To Build Powerful Links
LinkAssistant is a link outreach tool that can help you to:
- Find link prospects/link opportunities
- Automatically find email address/contact information
- Create intelligent email templates
- Contact site owners in bulk
Then you’re ready to start building links…
#8- Find Backlink Opportunities
One of my favourite features of LinkAssistant is “Look For Prospects”.
It searches the web to find the most relevant backlink opportunities for your website.
This can save you hours of research, or hundreds of dollars on research assistants.
Prospects > Look For Prospects
Which is displayed as this button in the top left corner:
Click the button.
That opens up this menu:
You can ask LinkAssistant to find opportunities for the keywords you want to rank for.
Let’s say you wanted guest posting opportunities.
- Select “Guest Posting” from the menu.
- Enter the keywords you want to rank for
- Follow the wizard for the next two steps
- Hit “Submit”
Then you’ll be presented with a list of guest post opportunities:
All while I was doing something else!
#9- Automatically Lookup Contact Information
LinkAssistant will also crawl a website to find you their exact contact information.
You can do this by going:
Right Click > Update > Contact Info > Submit
Here’s how that looks in action:
This will then extract and harvest available email addresses that are available on the site.
They will be displayed in the results window for you.
#10- Bulk Email Outreach
Once you have enough email addresses you can contact people in bulk, inside the tool.
Select the sites you want to contact by using “CTRL + Click”:
Then click the “Email” button above the spreadsheet.
You’ll now have all of the emails in one place:
Here you can create an outreach email to be sent to all of these people.
The template they give you is pretty poor, so I recommend you make it sound authentic.
To do this click the cog icon here:
Then add your own text:
Now you have a ready-to-send bulk email:
And you can take it easy while LinkAssistant does all of the heavy lifting for you.
#11- Monitor Your Links
If you’ve been guest blogging or buying links (naughty) it’s good practice to monitor your links.
To ensure they are-
- Still active and have the anchor details as intended
- Providing link juice
Prospects > Backlinks > Add
Then pasting your links from SEO Spyglass into the tool.
Change the status to, “Website Links Back”.
You’ll then see a screen like this:
Check in periodically to make sure your links are where they need to be.
And if not:
It’s easy to email all the websites that drop their links in on click to see what’s up!
Website Auditor: 6x Ways To Improve Onpage SEO
With Website Auditor you can:
- Perform entire website audits (including content audit & technical audit)
- Effectively optimize your content
- See your website like Google’s crawlers do
- Find your most valuable keywords
- Uncover competitors’ content strategies
Once you’ve done that we can start optimising our website…
#12- One-Click On-site SEO Audits
The first step you should take is to run an on-site SEO audit.
To do this go to:
Site Structure > Site Audit
Don’t tweak any crawl settings for now.
Submit the information.
Once the tool is finished you’ll see a screen like this:
Here you can see website:
- Errors: Problem pages that need to be fixed
- Warnings: Pages that could present a problem
- “Info” pages: Factors you’ll need to revise at a later date
Along with more information about the error and how to fix it–
Just work through all of these errors and run another audit to double check you got everything!
#13- Content Optimization & Technical Audits
You can also perform a one-click audit on a specific website page.
This will help you:
- Check how well your page is optimized
- Get page-specific recommendations based on top-ranking competitors
Content Analysis > Page Audit > Content Optimization
Then select the “Add Page” option at the top of the tool.
Here you can see a list of every page present in the current project.
- Choose a page from the list
- Search for the exact page you want to audit
Enter the keyword you want to rank for.
Let the tool run the audit…
…and you’ll then see a complete audit of this page:
Go through each of the:
You can then repeat the same process for technical errors by clicking on the Technical Factors tab.
Speaking of which…
#14- Google Mobile Friendly Testing
You can see:
- If your page is mobile friendly
- The exact errors holding it back
Content Analysis > Page Audit > Technical Errors
And scrolling down to the “Page Usability (Mobile)” section:
Given the recent deployment of the mobile first index, it’s critical that your site works well across mobile devices.
#15- Optimize Internal Link Structure Easily
Website Auditor allows you to easily restructure your site.
The better the structure, the higher you can rank.
There are three key elements to this.
Firstly, you need to keep a shallow website structure.
This means all of your pages should be within 3x clicks of your homepage.
This is called “Click Depth”.
You can see this by going to:
Site Structure > Pages > All Pages
And checking the click depth column:
Secondly, you need to ensure your most important pages have the most internal links.
The more internal links to a page, the more important it is perceived.
So make sure that is reflected in your website structure.
You can see this in the links to page column (next to click depth):
Finally, you need to ensure all your important pages are linked to internally.
To test this you’ll need to activate the “Orphan pages” option in your crawlers settings:
If you find any orphan pages you ever need to delete them and redirect the URL to somewhere else.
Place some internal links to them from relevant pages on your site.
But if you’re a more visual learner…
#16 – Interactive Site Visualization
WebSite Auditor’s visualization has two really great features.
And it becomes pretty obvious when something isn’t right…
See Your Site The Way Google Does…
It crawls your site in the same way Google does.
It combs through your site looking for:
- Crawling issues
- Indexing issues
It also checks elements like your site’s robot.txt and generates instructions on how to improve the issues it finds.
Visual Maps Of Your Sites…
It then presents this data to you on a visual map.
Site Structure > Visualisation
And you will see a visual breakdown of your site.
The perfect structure has all pages within three clicks of your homepage.
But as long as your site has:
- A logical structure
- No error pages showing
#17- The Best TF-IDF Tool On The Market
SEO Powersuite has the world’s best TF-IDF tool.
TF-IDF stands for Term Frequency – Inverse Document Frequency.
That’s a complicated way of saying:
Your search competitors use these words so you should as well.
To find this great tool go to:
Content Analysis > TF-IDF
Ensure you’ve selected the page you want to audit.
It will then show you the data for each keyword:
This is a mix of prominent and relevant keywords taken from your competitor’s pages.
Each of these will come with a recommendation:
Which translates to:
- “OK”: You have hit the sweet spot
- “Use More”: Increase the amount
- “Use Less”: Decrease the amount
- “Add”: Include this on the page
RankTracker: 6x Things You Should Be Tracking
With Rank Tracker you can:
- Monitor your current rankings
- Reveal keyword difficulties
- Fully automate your reporting
- Track featured snippets
Can you name 1 other keyword tool that can do keyword tracking like that?
#18- Reveal Keyword Ranking Difficulty
The starting point of any profitable SEO campaign is effective keyword research.
Rank Tracker can calculate keyword difficulty.
This means you can effectively gauge how hard it would be to outrank top competitors.
This makes decision making much simpler.
Here’s a quick video on how to set this up:
Your reports will now show keyword difficulties.
#19- Get Precise Search Volume Numbers From Google
Nobody likes reports with huge data ranges.
It’s useless to see a keyword receives “1000 – 10000” searches.
But Rank Tracker can turn these ranges into precise numbers.
Preferences > Number of Searches
And select, “Google forecast” from the drop-down menu:
You will now see exact search numbers in your dashboard:
#20- Fully Automate Rank Checking & Reporting
Want to get ranking reports sent directly to your inbox?
Simply go to:
Preferences > Scheduler
And select the “Check search engine rankings” option from the menu:
Select the frequency it should update data-
Then repeat the process but select the “Publish Reports” option the next time you open the scheduler tool.
Wait for the reports to roll in!
#21- Check Local Search Engine Rankings
Rank Tracker lets you see geo-specific local rankings.
You can narrow them down to street level.
This gives you a massive advantage over your competitors.
Preferences > Preferred Search Engine > Google > Add Custom
Then select the local details you need and set only your preferred location:
You’ll now be able to see reports of your performance in that region from that specific street.
#22- Check Mobile Rankings
To check mobile rankings you’ll first need to go to:
Preferences > Preferred Search Engine > Google Mobile
And select the “+” sign to add it to your search engine list:
Then head to your rank tracking reports.
And customise your workspace feature to add this column-
Now you can see general mobile ranking data along with any other data you have selected to view-
#23- Check YouTube Search Rankings
You can also check rankings for your videos on YouTube.
Preferences > Preferred Search Engine
And select YouTube from the list.
You can only track YouTube videos in YouTube.
To make sure it all works you’ll need to go to:
Preferences > Alternative URLs
And include the URLs for each of the YouTube videos you want to track.
Then the next time you update your rankings, RankTracker will check how all of your YouTube videos are ranking on both YouTube search AND Google search.
#24- Track SERP Features
You can track rankings in SERP features like featured snippets, images, videos, and maps by going to-
Preferences > Rank Checking Mode
Then uncheck the “track organic results only” box.
And check the “track multiple results for keyword” box:
You will then see all the results for the keywords in the rank column.
You can also add the Google SERP features column to your workspace to see all the features.
The ones you rank for will be highlighted in green.
They also introduced, recently, a Keyword Gap analysis tool which helps you find competitor’s keywords that you don’t rank for yet. Indeed, this new feature is extremely efficient and is only present in high-end SEO tools like as Ahrefs, Screaming frog, and SEMrush.
Basically, SEO PowerSuite tools help professionals, as well as newbies, through their keyword research and keyword analysis processes.
The tool is easy to use so anyone can start building his SEO strategy the right way.
Wrapping It Up
SEO Powersuite is one of the most powerful tools on the market and is very popular to professional SEOs and agencies that offer SEO services.
I’ve been using it for the last decade to drive my websites SEO and you should to!
There are free versions of all of the SEO tools available and you can use them to build an intelligent SEO strategy backed by data.
Honestly, the tools do so many things it was hard to list them all here.
But if you execute the 24x strategies above you will see an increase in your visibility on search engines.
- Link Assistant: Helps you discover link-building opportunities and track backlinks
- SEO SpyGlass: Keeps your link profile safe and finds your competitor’s strategy
- Website Auditor: Helps detect site issues and optimize pages for higher rankings
- Rank Tracker: Helps you find keyword ideas/keyword suggestions and track their rankings and performance
All these reasons makes SEO Powersuite a ‘must have’ tool when you’re starting out. It allows you to do all the SEO tasks require to maintain and improve your site. No need to be an expert, once you’ve used the tool for a while, it is quite intuitive and user-friendly.
(See how SEO Powersuite stands against one of its biggest competitors: Semrush in my SEO Powersuite vs Semrush comparison).
Want more tools to power up your business? Check out my list of SEO software for agencies.
Frequently Asked Questions
Why should I use SEO Powersuite?
SEO Powersuite is an easy to use piece of software that has some really powerful tools that automate SEO. It’ll take the hard work out of SEO tasks such as link building, rank tracking, keyword research, keyword positions tracking, and auditing your website.
In short, SEO Powersuite is industry-leading software that has everything you need to increase your search visibility.
Is SEO PowerSuite free?
SEO PowerSuite offers a free license that is perfect for anyone who wants to occasionally check over their site or give the software a test run before they buy it.
They also offer ‘Professional’ and ‘Enterprise’ licenses for SEO specialists and SEO agencies.
What is SEO Spyglass?
SEO SpyGlass is an SEO Powersuite tool that allows you to review your link profile and carry out backlink and competitor research & analysis.
Meaning you can use SEO Spy glass to clean up your link profile and discover risks. You can also find out what strategies your competitors are using.
What is Website Auditor?
Website Auditor is an SEO tool from SEO Powersuite which allows you to audit your site, detecting any seo issues, and helping page optimization to obtain higher rankings.
You can also use Website Auditor to find what your competitors are doing with their content and use what you learn against them. It is one of the best website auditing tools you can find out there.
What is Link Assistant?
Link Assistant is an SEO Powersuite tool which helps you to track backlinks, discover new link-building opportunities and optimize you seo efforts.
Link Assistant also takes the hard work out of link building outreach. It finds contact information, helps you create email templates and capable of bulk outreach.
What is Rank Tracker?
It is an SEO Powersuite tool which helps you to find powerful keywords and then track their performance and rankings.
With Rank Tracker you can find out the keyword difficulty score, track the featured snippets you rank for and automate your reports. It provides great value to any SEO.
Are there any decent SEO Powersuite alternatives?
Yes of course! In fact I highly recommend you take a look at my SEMRush review and my Ahrefs review to see which SEO tool fits you best. If you are facing on-page SEO problems then you can forget all the other tools and watch my Surfer SEO review instead.