SEO Powersuite Review: 24x Ways To Increase Search Traffic

SEO Powersuite is a powerful suite of tools that I’ve been using to drive my businesses for 10 years.

They give you access to 4x individual (and powerful) tools-

All of these can be integrated with other free tools you should be using, like:

  • Google Search Console
  • Google Analytics
  • Social media platforms

 …to help you supercharge your website’s rankings.
 
I use all of these tools daily to improve the performance of:

  • This blog
  • My affiliate sites
  • My client’s websites

And as I’ve been using them for 10 years, they have become essential tools in my arsenal.

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But rather than just waffling on about what each of these tools does…

…I am going to show you how to use them to increase YOUR search traffic.

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SEO Spyglass: 7x Backlink Analysis Methods

SEO SpyGlass allows you to:

  • View your competitor’s backlinks
  • Uncover (and steal) their strategy
  • See how you compare to your competition
  • Reduce risks on your site
  • Spot potentially harmful risks
  • Clean up your profile

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When you start the tool you’ll be prompted to enter your’s and your competitor’s domain:

SEO Spyglass New Project

If this doesn’t show (or you want to change competitors) you can go to:

Projects > New

…to restart the process.

#1- Download Your Competitor’s Backlinks

The first piece of information the tool will display is your competitor’s backlink profile.

For my blog it shows 35,549 links:

spyglass links

Which is less than what Ahrefs shows…

ahrefs backlink count

…and Google Search Console…

external links gsc

But is still a significant number of links to work with.

(You can also connect SpyGlass to Google Search Console and access links from their joint database of 1.6x trillion links.)

You can download the backlink profile by going to:

Backlink Profile > Backlinks > Quick CSV Export

That’s this button here:

spyglass quick csv export

This will give you a CSV file you can use with other SEO tools.

#2- Compare Backlink Profiles Of Websites

To compare backlink profiles of websites just go to:

Domain Comparison > Summary

Where you’ll be asked to enter your competitor’s domains:

spyglass domain comparison

If you aren’t sure who your competitors are…

Look for domains which show up for your target keywords in Google.

Click “OK”.

You’ll then see a side-by-side comparison of each domain’s backlinks:

spyglass domain comparison results

Some key metrics to pay attention to here are:

  • Total backlinks
  • Total linking domains (look at Majestic total backlinks vs linking domains above)
  • IP addresses (look at Ahrefs links to IP ratio above)
  • Top traffic source loation
  • Anchor text diversity

All of this provides a great insight into how your competitors are building links.

You can also use this data to legally steal their backlinks.

Better still…

The Link Intersection tool shows you which websites link to your competitors but not you:

link intersection

#3- Get Complete Anchor Text Breakdowns

It’s important that your anchor text is relevant to your page.

It sets the expectation for what a user is going to find on your page.

If they see an anchor text saying “dog beds”, they want to find a page about dog beds.

To check your anchor text, go to:

Backlink Profile > Anchor Texts

Where you’ll see a complete breakdown of your site’s anchor text:

spyglass anchor text

You can then use this information to find any irrelevant (or unusual) anchor texts.

Like this one:

spyglass irrelevant anchor text

Find out where they are coming from:

pyglass irrelevant anchor text

And contact the webmaster about them.

#4- Monitor Backlink Growth

You can see the growth of your backlinks over a period of:

  • 1x month
  • 3x months
  • 6x months
  • 1x year
  • 3x year

By going to:

Backlink Profile > Backlinks

And filtering the graph which displays at the top of the page:

spyglass backlink growth

#5- See Which Backlinks Send Traffic

SEO SpyGlass can connect with your Google Analytics account and show you which backlinks send the most traffic to your site.

Some pretty handy data right there!

Head to:

Backlink Profile > Referral Traffic

And you’ll see a breakdown of each site:

spyglass backlink traffic

What I love about this data is that they show you the bounce rate for this traffic too.

This allows you to see which sites send you the most targeted traffic.

#6- One-Click Penalty Risk Analysis

Not all backlinks are created equal.

Some of them can:

  • Cost you traffic
  • Increase your chances of a penalty

Find out whether your backlinks are at risk of stopping your progress in just one click.

Go to:

Backlink Profile > Penalty Risk

Here you can see a list of all risky backlinks pointing to your site:

spyglass backlink traffic

If there are any risks, you’ll need this next feature…

#7- Disavow File Generator

If the Penalty Risk tool shows any risky links you can instantly disavow them.

Simply scroll down to find the high-risk link.

Highlight the “Disavow” section:

spyglass disavow

Then click the “X” to disavow the link. You’ll have to export the file and import it into Google Search Console.

BUT:

In my opinion there is absolutetly no need to upload a disavow file unless Google has given you a manual action for links.

LinkAssistant: 4x Ways To Build Powerful Links

LinkAssistant helps you to:

  • Find link building opportunities
  • Automatically find email address/contact information
  • Create intelligent email templates
  • Contact site owners in bulk

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When you open the tool be sure to add your domain:

linkassistant new project

Then you’re ready to start building links…

#8- Find Backlink Opportunities

One of my favourite features of LinkAssistant is “Look For Prospects”.

It searches the web to find the most relevant link building opportunities for your website.

 This can save you hours of research, or hundreds of dollars on research assistants.
 
Go to:

Prospects > Look For Prospects

Which is displayed as this button in the top left corner:

linkassistant link prospects

Click the button.

That opens up this menu:

find link prospects

You can ask LinkAssistant to find opportunities for the keywords you want to rank for.

Let’s say you wanted guest posting opportunities.

You would:

  1. Select “Guest Posting” from the menu.
  2. Enter the keywords you want to rank for

enter keywords link assistant

  1. Follow the wizard for the next two steps
  2. Hit “Submit”

Then you’ll be presented with a list of guest posting opportunities:

linkassistant guest post opportunities

 This returned 1,600x guest post opportunities for my target keywords.

All while I was doing something else!

#9- Automatically Lookup Contact Information

LinkAssistant will also crawl a website to find you their exact contact information.

You can do this by going:

Right Click > Update > Contact Info > Submit

Here’s how that looks in action:

linkassistant find contact information

This will then extract and harvest available email addresses that are available on the site.

They will be displayed in the results window for you.

#10- Bulk Email Outreach

Once you have enough email addresses you can contact people in bulk, inside the tool.

Select the sites you want to contact by using “CTRL + Click”:

linkassistant bulk outreach

Then click the “Email” button above the spreadsheet.

You’ll now have all of the emails in one place:

linkassistant bulk email

Here you can create an outreach email to be sent to all of these people.

The template they give you is pretty poor, so I recommend you make it sound authentic.

To do this click the cog icon here:

linkassistant template email

Then add your own text:

linkassistant template email update text

Click “OK”.

Now you have a ready-to-send bulk email:

linkassistant template ready to send

And you can take it easy while LinkAssistant does all of the heavy lifting for you.

#11- Monitor Your Links

If you’ve been guest blogging or buying links (naughty) it’s good practice to monitor your links.

Why?

To ensure they are-

  • Still active and have the anchor details as intended
  • Providing link juice

You can do this by going to:

Prospects > Backlinks > Add

Then pasting your links from SEO Spyglass into the tool.

Change the status to, “Website Links Back”.

Click, “Verify”.

You’ll then see a screen like this:

monitor backlinks

Check in periodically to make sure your links are where they need to be.

And if not:

It’s easy to email all the websites that drop their links in on click to see what’s up!

Website Auditor: 6x Ways To Improve Onpage SEO

With Website Auditor you can:

  • Perform entire website audits
  • Effectively optimize your content
  • See your website like Google’s crawlers do
  • Find your most valuable keywords
  • Uncover competitors’ content strategies

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You’ll also want to enter your domain when you launch the tool:

website auditor new project

Once you’ve done that we can start optimising our website…

#12- One-Click On-site SEO Audits

The first step you should take is to run an on-site SEO audit.

To do this go to:

Site Structure > Site Audit

Don’t tweak any crawl settings for now.

Submit the information.

Once the tool is finished you’ll see a screen like this:

website auditor dashboard

Here you can see website:

  • Errors: Problem pages that need to be fixed
  • Warnings: Pages that could present a problem
  • “Info” pages: Factors you’ll need to revise at a later date

Select any of the options from the side bar to see which pages have the problem:

website auditor exact problem page

Along with more information about the error and how to fix it

website auditor error information

Just work through all of these errors and run another audit to double check you got everything!

#13- Content Optimization & Technical Audits

You can also perform a one-click audit on a specific website page.

This will help you:

  • Check how well your page is optimized
  • Get page-specific recommendations based on top-ranking competitors

So you have the best possible foundation for each page on your site.

Head to:

Content Analysis > Page Audit > Content Optimization

Then select the “Add Page” option at the top of the tool.

Here you can see a list of every page present in the current project.

Either:

  • Choose a page from the list
  • Search for the exact page you want to audit

website auditor page selection

Select it.

Enter the keyword you want to rank for.

Let the tool run the audit…

…and you’ll then see a complete audit of this page:

website auditor page audit

Go through each of the:

  • Errors
  • Warnings

And fix the issues.

You can then repeat the same process for technical errors by clicking on the Technical Factors tab.

Speaking of which…

#14- Google Mobile Friendly Testing

You can see:

  • If your page is mobile friendly
  • The exact errors holding it back

By going to:

Content Analysis > Page Audit > Technical Errors

And scrolling down to the “Page Usability (Mobile)” section:

website auditor mobile friendly

Given the recent deployment of the mobile first index, it’s critical that your site works well across mobile devices.

#15- Optimize Internal Link Structure Easily

Website Auditor allows you to easily restructure your site.

 The better the structure, the higher you can rank.
 
There are three key elements to this.

Firstly, you need to keep a shallow website structure.

This means all of your pages should be within 3x clicks of your homepage.

This is called “Click Depth”.

You can see this by going to:

Site Structure > Pages > All Pages

And checking the click depth column:

click depth

Secondly, you need to ensure your most important pages have the most internal links.

The more internal links to a page, the more important it is perceived.

So make sure that is reflected in your site structure.

You can see this in the links to page column (next to click depth):

links to page

Finally, you need to ensure all your important pages are linked to internally.

To test this you’ll need to activate the “Orphan pages” option in your crawlers settings:

orphan option

If you find any orphan pages you ever need to delete them and redirect the URL to somewhere else.

OR

Place some internal links to them from relevant pages on your site.

But if you’re a more visual learner…

#16 – Interactive Site Visualization

WebSite Auditor’s visualization has two great features.

And it becomes pretty obvious when something isn’t right…

See Your Site The Way Google Does…

Firstly:

It crawls your site in the same way Google does.

It combs through your site looking for:

  • Crawling issues
  • Indexing issues

That could negatively impact your rankings.

It also checks elements like your site’s robot.txt and generates instructions on how to improve the issues it finds.

Visual Maps Of Your Sites…

It then presents this data to you on a visual map.

Go to:

Site Structure > Visualisation

And you will see a visual breakdown of your site:

website auditor visualisation

As you can see, my site structure is a mess!

 The perfect structure has all pages within three clicks of your homepage.
 
Like this

good site structure

But as long as your site has:

  • A logical structure
  • No error pages showing

You’re on the right path.

Here’s a case study about how improving site structure helped 14x search traffic.

#17- The Best TF-IDF Tool On The Market

SEO Powersuite has the world’s best TF-IDF tool.

TF-IDF stands for Term Frequency – Inverse Document Frequency.

That’s a complicated way of saying:

Your search competitors use these words so you should as well.

To find the tool go to:

Content Analysis > TF-IDF

Ensure you’ve selected the page you want to audit.

It will then show you the data for each keyword:

website auditer TF-IDF tool

This is a mix of prominent and relevant keywords taken from your competitor’s pages.

Each of these will come with a recommendation:

website auditer TF-IDF recommendation

Which translates to:

  • “OK”: You have hit the sweet spot
  • “Use More”: Increase the amount
  • “Use Less”: Decrease the amount
  • “Add”: Include this on the page

These recommendations are based on live data so be sure to integrate them and monitor your rankings with…

RankTracker: 6x Things You Should Be Tracking

With Rank Tracker you can:

  • Monitor your current rankings
  • Reveal keyword difficulties
  • Fully automate your reporting
  • Track featured snippets

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Not only that but you can track an unlimited numbers of keywords upto 1,000 results deep across mobile AND desktop rankings.

Can you name 1 other keyword tool that can do that?

#18- Reveal Keyword Ranking Difficulty

Rank Tracker can calculate keyword difficulty.

This means you can effectively gauge how hard it would be to outrank top competitors.

This makes decision making much simpler.

Here’s a quick video on how to set this up:

rank tracker set up

Your reports will now show keyword difficulties.

Simple!

#19- Get Precise Search Volume Numbers From Google

Nobody likes reports with huge data ranges.

It’s useless to see a keyword receives “1000 – 10000” searches.

 But Rank Tracker can turn these ranges into precise numbers.
 
Go to:

Preferences > Number of Searches

And select, “Google forecast” from the drop-down menu:

rank tracker keyword data ranges setup

You will now see exact search numbers in your dashboard:

number of searches

#20- Fully Automate Rank Checking & Reporting

Want to get ranking reports sent directly to your inbox?

Simply go to:

Preferences > Scheduler

And select the “Check search engine rankings” option from the menu:

rank tracker scheduler

Select the frequency it should update data-

rank tracker report frequency

Then repeat the process but select the “Publish Reports” option the next time you open the scheduler tool.

Wait for the reports to roll in!

#21- Check Local Search Engine Rankings

Rank Tracker lets you see geo-specific local rankings.

Better still:

You can narrow them down to street level.

 This gives you a massive advantage over your competitors.
 
Go to:

Preferences > Preferred Search Engine > Google > Add Custom

Then select the local details you need and set only your preferred location:

rank tracker location

You’ll now be able to see reports of your performance in that region from that specific street.

Nifty huh?

#22- Check Mobile Rankings

To check mobile rankings you’ll first need to go to:

Preferences > Preferred Search Engine > Google Mobile

And select the “+” sign to add it to your search engine list:

rank tracker mobile

Then head to your rank tracking reports.

And customise your workspace feature to add this column-

rank tracker google mobile rank option

Now you can see general mobile ranking data along with any other data you have selected to view-

rank tracker mobile rank data

#23- Check YouTube Search Rankings

You can also check rankings for your videos on the YouTube search engine.

Go to:

Preferences > Preferred Search Engine

And select YouTube from the list.

You can only track YouTube videos in YouTube.

To make sure it all works you’ll need to go to:

Preferences > Alternative URLs

And include the URLs for each of the YouTube videos you want to track.
Then the next time you update your rankings, RankTracker will check how all of your YouTube videos are ranking on both YouTube search AND Google search.

#24- Track SERP Features

You can track your rankings in SERP features like featurd snippets, images, videos and maps by going to-

Preferences > Rank Checking Mode

Then uncheck the “track organic results only” box.

And check the “track multiple results for keyword” box:

rank checking mode

You will then see all the results for the keywords in the rank column.

You can also add the Google SERP features column to your workspace to see all the features.

The ones you rank for will be  highlighted in green.

Wrapping It Up

SEO Powersuite is one of the most powerful tools on the market.

I’ve been using it for the last decade to drive my websites SEO and you should to!

There are free versions of all of the tools available and you can use them to build an intelligent SEO strategy backed by data.

Honestly the tools do so many things it was hard to list them all here.

But if you execute the 24x strategies above you will see an increase in your search visibility.

  • Link Assistant: Helps you discover link-building opportunities and track backlinks
  • SEO SpyGlass: Keeps your backlink profile safe and finds your competitor’s strategy
  • Website Auditor: Helps detect site issues and optimize pages for higher rankings
  • Rank Tracker: Helps you find keywords and track their rankings and performance

Click here to download SEO Powersuite now.

Frequently Asked Questions

What is SEO Powersuite?
SEO Powersuite is a piece of software that has some really powerful tools that automate SEO. It’ll take the hard work out of link building, rank tracking, keyword research and auditing your website.

In short, SEO Powersuite is industry-leading software that has everything you need to increase your search visibility.

Is SEO PowerSuite free?
SEO PowerSuite offers a free license which is perfect for anyone who wants to occasionally check over their site or give the software a test run before they buy it.

They also offer ‘Professional’ and ‘Enterprise’ licenses for SEO specialists and SEO agencies.

What is SEO Spyglass?
SEO SpyGlass is an SEO Powersuite tool which allows you to review your backlink profile and carry out banklink research and analysis.

Meaning you can use SEO Spyglass to clean up your backlink profile and discover risks. You can also find out what strategies your competitors are using.

What is Website Auditor?
Website Auditor is a tool from SEO Powersuite which allows you to audit your site, detecting any issues and helping optimise web pages to obtain higher rankings.

You can also use Website Auditor to find what your competitors are doing with their content and use what you learn against them.

What is Link Assistant?
Link Assistant is an SEO Powersuite tool which helps you to track backlinks and discover new link-building opportunities.

Link Assistant also takes the hard work out of link building outreach. It finds contact information, helps you create email templates and capable of bulk outreach. Link building from start to finish.

What is Rank Tracker?
Rank Tracker is an SEO Powersuite tool which helps you to find powerful keywords and then track their performance and rankings.

With Rank Tracker you can find out the keyword difficulty score, track the featured snippets you rank for and automate your reports. It provides great value to any SEO.

Are there any decent SEO Powersuite alternatives?

Yes of course! In fact I highly recommend you take a look at my SEMRush review and my Ahrefs review to see which SEO tool fits you best. If you are facing on-page SEO problems then you can forget all the other tools and watch my Surfer SEO review instead.

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