SEMRush Review – 68 Ways To Take Your Site To The Next Level

Review of: SEMRush
Reviewed by: Matthew Woodward
Updated On: October 15, 2019


If you want to take your site to the next level, SEMRush provides a complete suite of tools that helps to fast track your success. From content planning to link building, site audits, competitor analysis, rank monitoring and more - SEMRush is your one stop shop.

I think you’ll agree with me when I say:

Driving traffic to your website is really hard work!

And if that’s not bad enough, competition is fierce.

But I’m going to let you in on a little secret:

You can save a lot of hassle by just copying what is working for your competitors.

I mean:

Why go through all of the hard work testing what works when you don’t need to?

So in today’s post I am going to show you exactly how to find out what your competitors are doing.

Then you can just do the same with your site!

And it gets better:

I am also going to show you how to steal all of their best performing keywords, backlinks and content to leapfrog them in traffic.

What You Will Learn

In this guide I want to give you the complete guide to SEMRush to get the data you need.

That means that every single tool you could possibly need to get the data, and the advantage, necessary to make a difference to your rankings.

There’s no fluff here. No nice to knows. No, “Oh look, you could also do this if you feel like!” statements. Instead it’s just the information you need to get the results you want.

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If it doesn’t need to be here, it isn’t.

The article is split into these sections and you can just click the link to get to them:

  • Your Site: How to use SEMRush to look inward, make important tweaks to your own site and access tools that can boost your rankings in hours.
  • Your Competitors: How to identify your real search competitors, unlock keywords and access data to find their Achilles heel.
  • Keywords: SEMRush is one of (if not the) best Keyword Research tool on the market. Here’s how to unlock keywords that will make a real difference to your business.
  • Organic Rankings: See accurate rankings for even the the most remote areas of your competitors sites.
  • Link Building: Learn how to hack your competitors linking strategies & get more link juice flowing your way.
  • Advertising: Save time, money and effort by breaking into your competitors Ad campaigns and find out exactly what’s working for your money and the perfect times to strike.
  • Social Media: See the social media stats from your own pages & your competitors
  • Other Useful Tools: See what else SEMRush can offer you & get access to a brand new, not yet released tool.
  • Reporting Tools: Measure – and display – your progress in seconds.

At the end of every section you’ll also find a This Section In Short section that breaks down the vital, important steps to take from what you’ve just read so that you can apply them straight away.

Allowing you to spend more time implementing and less time re-reading the article.

Okay, now that’s over, it’s time for you to get stuck into the content!

SEMRush Review

SEMRush is a complete digital marketing research tool that helps you to understand precisely how and where your competitors have found success, so that you can replicate it for your business as well.

There’s nothing you can’t do with SEMRush when you know how to use it (which you will by the end of this guide).

The simplest way I can put it?

SEMRush is like having a mole in your competitor’s marketing department.

Someone who gives you all the data, results and information straight from their office floor. And, then shows you how to build a strategy to win.

It focuses on saving you time, money and showing you the perfect opportunities to get marketing results that matter. There’s no vanity metrics here; the only measurables are the ones that will make you money in the long.

With the tool you have access to the most comprehensive keyword research tool available. You can dissect everything from rankings, to advert copy and backlink profiles.

And, you can see the moves your competition is making and create a solid strategy to combat them.

If you care about getting Search traffic – and if you’re here I bet you do – then this is a tool that you need to have in your life.

That being said, if you’re ready, let’s get on with how you can use SEMRush to dominate your market. But, do be warned, once you start reading you’ll never look at marketing in the same way again…

Using SEMRush To Optimise Your Site

Before you look at your competitors, it’s important to understand what you can do to improve on your own site.

This gives you a clean, strong and ready to build on platform to attack your competitors from. Exploring every angle of how you improve your current in house SEO can give you almost instant results to your SEO from even the most minor tweaks.

And, with some of the new tools from SEMRush – like the SEO Ideas Tool and Backlink Auditor – you can make major changes with little effort from your side.

It’s almost done for you.

Let’s take a look at how you can get your house in order…

#1: Audit Your Website With The Audit Tool

The first step you should really take is to perform an audit on your site.

This goes above and beyond your usual free audit tools and gives you an incredibly clear picture of your site. To do this simply follow these steps:

Projects > Add New Project

Then enter your information into the box like so:

You’ll then need to click on ‘Site Audit’…

Fill out the audit settings….

Wait a couple of seconds – or minutes depending on your site – and you’ll be presented with a lovely, complete audit of your site.

Here’s the results for this site so you can get a real behind the scenes look at me, too:

SEMRush site audit screenshot

While on the surface it may not look like you’re getting the most in-depth audit ever, you’re actually getting the information you need without any of the fluff.

Take some time to look around on here – or save it as a PDF – before heading on to the next stage.

#2: Collect Benchmark Data

This is your platform. Your checklist, if you will. You can find out just how your site is performing and what you’re going to need to focus on.

Simple type your site name into the search bar like so and select the Domain Overview option from the drop down:

domain overview dropdown

Hey-presto, that gives you a whole insight into the world of your site (almost) through the eyes of Google themselves. You can see a wide range of results which are easy to track in movement – both good and bad – within a really easy to view dashboard.

Here’s a visual breakdown of what you can track:

overview visual breakdown

#3: SEO Ideas Tool

Keeping the focus on you for just a few more minutes, the SEO Ideas tool is a potent weapon in your arsenal.

According to the official word from the SEMRush team this is one of the most undervalued tools by users, but that makes no sense to me, because this is awesome.

Each page of your site is analysed and you’re given instantly actionable SEO advice. For example, let’s take a look at this results from my analysis:

SEMRush seo ideas page

By clicking on the Ideas button it takes you to a page like below where it suggests keyword options, possible page improvements and backlink opportunities from specific sites:

ideas page

If you want even more depth you can see the data behind these suggestions as well by clicking the Get Data Behind It button.

more data from ideas page

To access this hidden gem simply follow this path:

Project > [Select Site] > SEO Ideas

#4: Backlink Audit Tool

Google had made it well and truly clear that your backlink profile is your responsibility. If you’re not taking care of it, eventually, you’re going to suffer.

The problem has been, at least so far, that cleaning your backlink profile has been quite a lengthy process. It can take days, weeks or even months to find and get rid of a link that’s holding you back.

But this Backlink Audit tool has put all of that to bed. In fact, this may be the easiest tool to keep your backlink profile clean ever made.

You can find it through these steps:

Project > Backlink Audit Tool

This tool is independent from the rest of the audit tools because it’s so unique.

As the team explain here, it performs a thorough backlink search and checks them against 30 toxic ranking factors showing you which links may just be holding you back:

semrush backlink audit

Here you can see that one of the links pointing back to my site is really toxic. It’s doing me no favours by being there.

But, instead of just telling me this link is toxic – based on the 30 factors it uses to rank the links – it also gives you the option to select and submit these links to be disavowed.

disavow bad links

I’m not going to go through each factor and why it’s important – you can read about that here – instead this tool saves you time and effort by just telling you that the link is a no-no for your site.

Heading into the future, where backlinks and your overall profile are only going to become more important, this tool is going to be a real gamechanger.

#5: Brand Monitoring Tool

Branding is everything in the new age of digital marketing. And, with this tool, you’re able to track, measure and adjust how your brand is viewed across the internet.

The tool shows you:

  • Mentions: Where your brand – whether that’s your own name, or your business name – is being mentioned around the internet.
  • Backlinks: Where your backlinks are coming from, and opportunities for you to act on them, such as editing anchor text or networking with that site owner.

It’s the best of Buzzsumo and Mention in one, easy to use, tool that integrates seamlessly with the rest of the projects.

Try it for yourself by heading to:

Projects > Your Site Name > Brand Monitoring

When you enter your domain information, you’ll be asked for keywords to track. These are what you want to be mentioned for around the internet, so that’s what it’ll look for.

For example, I want to see how often I’m mentioned as Matthew Woodward, because I’m interested in my personal brand. Once you enter this information – and any alternatives – you’ll be met with this screen:

brand monitoring SEMRush tool

Not only did I found out there is also a travel writer with exactly the same name (he likes trains by the way), but that I’d recently been featured on a blog I had no idea about:

blog post feature

The blog post itself has a decent amount of comments, so I can use it to interact with his audience. Or, I can use it to thank him for the mention, network or ask for a backlink to a different page.

By creating a new campaign, I was able to find thousands of pages that had used the exact phrase ‘Link Building Tactics’ that I could potentially use to boost my content:


Play around with either of these techniques and keep them running in the background. When you start showing up more and more you know your content is growing in the right direction.

This Section In Short

The tools that focus on your site are really underrated in SEMRush. But they’re highly impactful on your overall SEO.

With just a few hours investment on the projects tools alone you could create hundreds of opportunities to improve your rankings, without even looking at a single competitor.

The first step you should take is to perform an audit on your site to get a deeper view of where your site is in dire need of improvement.

Access it via: Projects > Site Audit.

The second step is to collect the benchmark data for your site so you can find exactly where your site is now and track improvements.

Access it via: Domain Analytics > Overview.

The third step is to look at the SEO ideas tool and see suggestions to improve your current content. These keywords and link building opportunities can boost the results you get from your competitor work by giving you a stronger platform.

Access it via: Project > Site > SEO Ideas.

The fourth step is to use the Backlink Audit Tool. Take some time to look through your current link profile and do a clean up. Get rid of those awful links that are holding you back, to make your next link building campaign more effective.

Access it via: Project > Backlink Audit

Finally, set up The Brand Monitoring tool to see where you’re performing well and just how your branding efforts are going.

Access it via: Project > Brand Monitoring Tool

Get The Inside Scoop On The Competition

Competitor Research is everything you can do in SEMRush, so don’t be fooled by this section being standalone.

Instead what you’re going to get here is the tools, in isolation, that can have the most impact on your campaigns.

You’re going to see: how to identify who your competitors are, get a backstage pass to their campaigns and statistics and understand where to find the most vulnerable chinks in their armour.

#6: Identify Your Top Organic Search Competitors

Identifying your Organic Search Competitors couldn’t be easier. First, follow these four steps:

Domain Analysis > Show Entire Menu > Organic Search > Competitors

That’ll take you to this screen where you can enter your domain name. Drop it in the search bar and hit submit.

You will get a complete breakdown of:

  • Who your organic search competition are
  • The level of competition
  • Your keywords in-common
  • The competitions traffic
  • Visual representations of how you stack up

Which looks a little something like this:

organic competition page

This competitor list can give you a truly stunning list of competitors you didn’t know existed, either.

Like, these sites weren’t even really on my radar:

competitor screenshot

Don’t quit this page yet, though, because it brings you squarely on to the next step.

#7: One Click Competitor Overviews

Take the list of competitors at the bottom of the analysis and choose, say, three of the sites on the list. They can be known competitors, or ones you’ve never heard of. Then ctrl and click on the links of the site.

This will open up a domain overview (like you saw for your site earlier) of your competition.

competitor domain overview

You can see a tonne of information that we’ll come to a little later, such as: top keywords, backlinks, their competition and how they stack up in the rankings, too.

#8: Take a Behind-The-Scenes Look at Your Competitor’s Organic Search Performance

On the same page you can get an incredible insight into your competitors organic search performance.

This is located in the top portion of the page, right here:

organic search graph

And you can get this information for their mobile SEO traffic too:

mobile <a href=majestic overview” height=”287″ width=”897″>

These graphs allow you to see trends and observe when they’re launching a new campaign.

This could be that they’ve found a new keyword, started creating better content, focused on link building or any of the above.

This is where it pays to do further research, as you’ll find out how to do in the next few steps.

#9: Find Your Competitions Top Performing Keywords

On the overview page you’ll also see a list of Keywords that are performing well.

Take some time to look at this in more depth by hitting the view entire report button:

majestic keyword full report

This gives you a complete breakdown of every keyword they’re ranking for and the complete insight into them – more on that in the Keywords section – so you can see what they’re currently ranking for, or trying to, rank for.

Now, like me, you might have a lot of branded results that show up.

After all, Majestic have done a great job of branding themselves. You can filter out these results to get to the heart of the keywords you want to compete for right here:

majestic organic search positions

That gives you a more actionable list of keywords you can pay attention to and look to leapfrog them with.

#10: Uncover Your Competitor’s Top Performing Content

Brian Dean’s skyscraper is a wonderful way to drive more traffic and boost your SEO. But, it can be hard to know what content you should spend time Skyscrapering (if that’s even a word).

There’s also a lot to be said for knowing which content performs well in your niche, so you can see what you need to create yourself (or steal keywords from).

Within the same page head to:

Domain Analytics > Organic Research > Pages

In front of you is a whole list of their highest performing pages with an estimated traffic percentage each page brings.

Depending on your niche and how you’re targeting content it could pay to filter out these results based on certain specifics.

For example, my best efforts to compete with Majestic are on their blog, so I’ve filtered out all of their usual results to see what’s performing well on their blog:

majestic blog results

If you wash, rinse and repeat this process with different competitors – and using the SEO Ideas tool – you could create SEO rich content ideas for up to a year with little effort.

This Section In Short

This section is short and simple, but it’s vital to your success. Here’s how to identify, understand and uncover the most important information about your competitors.

Identify Your Competition

The first step is to find out who your competition is. While this would take weeks on your own, SEMRush can do it in minutes. And, it’s not always who you think it might be be.

Enter your domain into the search bar, then follow these four steps in the sidebar:

Domain Analysis > Show Entire Menu > Organic Search > Competitors

This will bring up a graph of your competitors and where they rank in terms overall competitiveness.

Take A Backstage Look At Their Performance

Once you’ve identified your competitors, take a look at their performance by clicking on their name. This will bring you to an overview of everything you need to know about them.

majestic competition overview Find Their Most Important Keywords

Scroll down that page and you’ll see their main keywords, in order, and how they’re ranking for them:

majestic keywords performance Go ahead and open up the full report and you’ve got a complete file to export of every keyword they think is worth ranking for. Giving you content ideas, new long tail keywords and insight into their market focus.

Target Their Top Performing Content

This is one of the most fun parts of peering over the wall into your competitors camp. Instead of guessing their highest performing content, you can actually find out what it is, by following these steps:

Domain Analytics > Organic Research > Pages

Now you can Skyscraper content – great for you affiliate marketers out there – to your hearts content.

SEMRush – Next Level Keyword Research

SEMRush is often considered one of the best Keyword research tools. And, for good reason.

You can get super specific results for your target keyword – whether that’s for long tail research, cost per click data or anything between – and make more informed keyword decisions.

Here’s how you can get every last drop of keyword awesomeness…

#11: SEO Keyword Magic

Let’s kick this section off with another brand new tool, shall we?

The Keyword Magic tool is designed to make your keyword research easier by giving you more refined results, with more data to back them up.

While you still get your usual data – CPC and Volume – you can also get a deeper insight into: Keyword Difficulty, Competition and SERP features.

You can access this tool through:

Keyword Analytics > Keyword Magic

Enter in your target keyword(s) into your search bar and submit:

seo keyword magic tool

That’ll bring you to a page where you can find all of the most relevant keywords for your website. And, if you choose to, you export up to one million of these keywords in a single file.

On the side bar you can drill down your searches in less time, and get suggestions you may not have considered, like this result for PDF’s:

pdf keyword results

You can filter out based on anything you want.

You can take out specific words, rates of competition, costs and difficulties.


Less time searching; more results. Not a bad tool to have under your belt.

#12: Get Comprehensive Keyword Data

What makes SEMRush an even better keyword research tool is the detailed keyword analytics it provides. You can drill down into the long tail keywords while still remaining incredibly specific to your target.

Go ahead and open up the Keyword Overview by going to:

Keyword Analytics > Overview

Enter one of your target keywords into the search bar – I’ve gone with Travel Guides – and hit enter.

That will bring up a dashboard with a whole host of information like this:

travel guides data

​Right here you can see:

  • CPC Data
  • Search Trends
  • Volume
  • Number of Results
  • Current Rankings
  • Phrase Match Keywords
  • Related Keywords

And if you hit the Mobile tab at the top you can see all of this data for Smartphone searches too:

mobile data results

In just a matter of seconds you can have lots of relevant, targeted information to help you make decisions. And, you can even expand on this and turn it into a long tail keyword search tool too.

Which brings me squarely to the next point…

#13: Do Deep, Specific, Keyword Research…

On the overview page you’ve got open right now, take a look at this set of boxes right here:

keyword results page

Don’t worry too much about these initial results.

Instead go ahead and click the view full report button underneath the Related Keywords tab (we’ll look at the phrase match next, don’t worry).

On this page you’ll get a consistently live updated view of long tail keywords surrounding your target keyword:

travel guide <a href=lsi keywords” height=”348″ width=”897″>

Here you’re given enough information to make informed keyword decisions for your content. And, find extra keyword ideas to place into your existing (or upcoming) content.

Or you can go deeper and use the Filters tab to create your own filters, too.

But right now you have hundreds of easy to use long tail keywords right in front of you. You can even export them if you’d like.

Now, once you’ve had a search here, head to the side panel (pictured below) and choose the Phrase Match tab.

This will come up with a similar page for this type of keyword, that can all be filtered in the same way.

side panel

The difference here is that these results are based on the phrases that people use when they search around your target keyword.

So, these are a bit more semantic search focused. And they come with an extra benefit I’m going to talk about in this next point.

#14: …And Use Them To Create Content Ideas

The reason this gets it’s own mention is because this is a neat side to SEMRush you can easily leverage to create SEO rich content. You can do this to an extent with other tools, but not with quite as much gusto.

Take a look at those search results in the last section.

All of those phrases are perfect indicators for creating content specific to searches in your niche, and having relevant long tail keywords right at the core of them.

These results, for example, would make for incredible travel guide content:

travel guide phrase match keywords

Try this with four or five different target keywords and you can have 100 plus content ideas – or better yet, product ideas if you’re a blogger – without having to do much legwork.

#15: Drill Down To Find The Best Long Tail Keywords

Okay, you’ve seen the abundance of results you can get for Long Tail Keywords with SEMRush. But now I’m going to show you how to take it one step further.

Head back to the Related Keyword tool for your target keyword, with the full report, on the page you saw above.

Go ahead and find a keyword that intrigues you, or fits your current campaign, and then click on it.

That will bring up another page filled with related and phrase match keywords for that keyword.

travel guides extended research

And there is absolutely no limit to how many times you can do this. You can drill down, and down, and down, until you find the perfect result.

Combine this with your specific filters – there’s a complete list at the end of this section – and you can get the most specific, data driven keywords for your niche with as little as five to 10 minutes work.

#16: Track Keyword Performance In Any Location in the World

Let’s mix it up. You can also track keywords and how they’re performing in any location in the world.

Going back to my Travel Guides keyword search, I don’t need to just focus on the USA or the UK like I’d tend to.

By going to the Overview you’re able to select from 30 different countries from the drop down at the top:

country dropdown menu

For example, here’s the data on my keyword in the Netherlands:

netherlands results

It’s a nice feature that helps you develop a more rounded, global view of your keyword. And to understand where extra traffic comes from – or can be generated from – and why.

#17: Find Keywords You Didn’t Even Know Existed

Okay, by this point in the article, you should have a much clearer idea of:

  • Who your competition is
  • The keywords you’re both ranking for
  • What you’re more likely to rank for
  • Where you can get an upper hand on the competition

If you’ve not, I’d recommend you get every last drop out of those steps before you move on to the rest of this step. If you’re with me, here goes.

There are keywords that your competition are ranking for that you’re not even aware exist, and they’re just waiting for you to come and cash in on them.

Moving from the travel guides keyword for a moment and focusing in house here, I’m going to head over to the Domain vs Domain tool, located through this sequence:

Domain Analytics > Domain vs Domain

This will give you a screen like this where you can enter URL’s of your competitors against your own URL:

domain vs domain search

I’m going to go ahead and run a search from two of the main competitors from my competitor graph (you may remember this from before): Majestic and Ahrefs.

When you run the search it’ll give you a table of results. Ignore that and click the Enable Charts button in the top right hand corner.

That’ll give you a venn diagram like this:

keyword venn diagram

All of these keywords that aren’t overlapping with you are unique keywords you’re not ranking for but your competitors are. To see these keywords so that you can use them for yourself, click on to the section of the diagram you want to see:

Once on the other page, click the Table View button and this will give you hundreds to thousands of keywords you can explore to leverage for your next campaign:

domain vs domain results

#18: Find Out Where the Competition is Getting the Upper Hand

Phew, how are you doing, still with me? In this stage you’re going to see the exact keywords where your competition is getting the upper hand.

Head back to the Domain Analytics tab and find your organic search competitors again. If you can’t remember that, here’s the sequence again:

Domain Analytics > Organic Research > Competitors

On this page you’ll see a bunch of analytics. The main one you’re looking for is Common Keywords located here:

common keywords

Take one of your competitors and click on the number of keywords you share. That’ll bring up this page with all of your common keywords.

Click the name of your competitor until it shows all the keywords with the larger number in their favor:

keywords list

These are all the keywords your competition is getting the best of you on.

There will be some results here you can get rid of, but on the whole, there will find places you really need to improve.

For example, on this result, I could definitely try harder to build more of a presence. And it would probably be worth my while.

common keyword

This might not just be because you’ve been lazy or missed an opportunity, either. Take some time to figure out why they’re ranking more highly than you on these fronts.

  • Do they have better on page SEO?
  • Do they have backlinks you could hijack?
  • Do they have more, or better, information?
  • Is the page newer or more relevant?

Once you understand this you can begin to focus on building stronger, more relevant content that will create those higher rankings for you.

Before you take any action on this section on your site though, take a close look at this next section…

#19: What Are Your Chances of (Realistically) Outranking the Competition?

Sometimes you have to accept that your competition has gotten you beat. You need to find a different, more creative, way of outranking your competition that’s actually more achievable.

This is where the Keyword Difficulty tool can save you time, money and effort. Because there’s nothing worse than investing your resources into a keyword you’ll never actually win the battle for.

If you’ve exported any keywords you want to try and outrank your competition for, or have gathered anything along the way on the rest of this article, have them to hand now.

To access this tool go through this sequence:

Keyword Analytics > Keyword Difficulty

Once in the tool, add some of the keywords you’d like to try and outrank the competition on by putting them in the box (one keyword per line) then submitting them.

keyword difficulty tool

This will give you a little table showing you the keyword difficulty and the percentage likelihood you’re going to be able to compete against your competition.

For me the odds look decent but with more research I could definitely find keywords better suited to my currently strategy:


You’ll have to make a judgement call here for yourself.

The difficulties will be different niche to niche and where you are in your campaign will also play a large factor. But, you may also find a gem – like I did – where you can take back some ground.

All The Filters Broken Down For You…

Once you’ve gleaned a good overview of these long tail keywords, and gathered some content ideas, you can start to drill down and get to the core of the keywords that fit your site perfectly.

In this section I’m going to show you all the ways you can get more specific and targeted with your research, so you can gather the right results for you.

If you want to follow along with the section in real time, keep the keywords you’ve been searching with for the last few steps, and open the Filters tab at the top of the page:

filters tab SEMRush

#20: Get Keywords With A Specific Amount Of Search Results

This is a highly undervalued element of research, but knowing how often your keyword is being searched can really help you steer your content in the right direction (or away from the wrong one).

To filter this simply select the following:

specific results filter

You can set the number to whatever you need it to be because this will be specific to your business, site, client or project.

#21: Get Keywords Including A Specific Word

Simple and effective. To create a keyword report including a specific keyword that you need in your searches, create this combination:

containing keyword filter

For example, you might want to include buyer focused keyword modifiers like buy, best, cheap or review etc

#22: Get Keywords Excluding A Specific Word

In need of the opposite? You can do that with this filter:

excluding keyword filter

You might want to get rid of tire kicker keywords like free.

#23: Get Specific Keywords Beginnings And Endings

If you know where in a long tail keyword that your words need to sit you can find them by either selecting them at the beginning with this combination:

include beginning filter

Or at the end with this combination:

include ending

You can also use this filter to exclude specific beginnings and endings also, like so:

beginning with filter

#24: Get Keywords Based On Their Monthly Search Volume

Looking for a lower, higher or exact volume of searches each month? You’ll be glad to know there’s a filter for that, too.

To set it up for a greater, less than or equal search volume, select this:

search volume filter

You probably will never need to, but if you do want to exclude results on the greater, less than or equal scale, you can do so by changing the include to an exclude:

exclude search volume filter

#25: Find Keywords With A Specific Word Count

If you’d prefer your keywords to be longer or shorter, guess what? There’s a filter for that.

I’d recommend keeping this on the include setting if you’re looking for a specific length, and only switching to exclude if you know a specific word count you can’t have:

more keyword filters

#26: Find Keywords Based On Their CPC

I’ll touch on advertising and CPC later on, but if you have an idea in mind, you can choose to filter your keywords based on the greater than, equal to, or less than by changing to the CPC option in the centre drop down box:

keyword competition filter

#27: Find Keywords Based On Their Competition

Looking to take on the big dogs on their high competition keywords?

Or, are you looking to get the best bang for your buck on the low competition ones?

Whatever it is you can play around to find your sweet spot with these filters.

You’ll need to select the Com. option from the middle drop down. Then you can set it up to show easy to rank for keywords!

search cpc filter

#28: Filter Based On The Number Of Results

I think by now you’re getting the idea of how to filter out other specifics.

But the final option on this list is to filter out on the number of search results for your specific keyword.

You can choose from the greater than, less than or equal by toying with this filter:

filter based on results

This Section In Short

SEMRush is fast becoming the gold standard in Keyword Research tools, and it’s easy to see why.

The Keywords you can find here are targeted, relevant and focused to you more than most other tools you can get your hands on.

So, if you’re looking to choose your keywords with confidence and precision, here’s what you need to do…

Set Up Keyword Magic

The Keyword Magic tool brings you the most relevant keywords, based on data driven from your site and your competitors, in just a couple of seconds. You can access it here:

Keyword Analytics > Keyword Magic

Here you’ll find laser focused suggestions – even ones you may not have even considered – to add to your content, or to start targeting in the future, to get an upper hand.

Get Deep, Targeted, Keyword Results

Head to the Keyword Overview page by clicking:

Keyword Analytics > Overview

Once there enter your, or your competitor’s, domain into the search bar. That’s going to present you with a list of the most used keywords. Don’t focus too much on this data, and click the View Full Report button.

view full report image

Here you have a full list of all of their keywords – long tail and otherwise – that have been targeted now or in the past. Why do you need this?

Because it shows you profitable, valuable keywords that your competitor is using right now. It’s just saved you hours of endless research.

Find All The Long Tail Keywords You’ll Ever Need

Take one of the keywords from the step above and click on it. That’ll bring you to another page with a breakdown of that keyword. And, there’s a box with more related keywords to that keyword.

Click on the View Full Report and that’ll give you even more related keywords:

american express keywords

Wash, rinse and repeat this process with all the relevant keywords you can find, export each list as you go.

Analyse Keyword Difficulty To Create A Foolproof Strategy

Once you have your keywords you need to decide which ones are going to bring you the best return on investment – for both your time and your money – and build a solid plan of attack.

Take the keywords you want to analyse and head to the this tool through:

Keyword Analytics > Keyword Difficulty

That’ll give you this lovely little box where you can add up to 100 keywords at a time.

keyword difficulty tool

Once you’ve got a this data you can really begin to shape your content and your keyword use.

Get Tactical Organic Ranking Information

With the SEMRush organic ranking tools you can see where your competitors rank, what for and how they do it.

You can get specific too, by looking at accurate rankings for entire sites, pages, subfolders and even phrases.

Here’s how you can do it…

#29: Track Entire Site Rankings

Okay, from looking at my competitor list, you can assume I don’t know much about Monitor Backlinks. And, I want to know more about where they rank and where I can get the upper hand.

To get their entire site rankings all you have to do is head to the dashboard and enter their domain (without the http:// or www.) into the main search bar.

This gives you all of their site information like you saw earlier. But, in order to see all of their rankings follow this pathway:

Sidebar > Organic Research > Positions

Now you have a complete breakdown of every keyword they rank for; where they rank for it; the volume of searches and a handful of other metrics we’ll cover as we go.

organic ranking positions

You can even use the SERP Screenshot to verify the result and see who else is competing for the same keyword.

<a href=SERPed screenshot” height=”671″ width=”675″>

So this is the entire site and you can get a lot of information just from this. But when it comes time to go on the attack and try to outrank, this can show you where the real chinks in their armour are.

#30: Track All Of A Subdomain’s Rankings

A lot of your competitors – especially if you’re with medium to large businesses – will have subdomains that they hold: blogs, products, tools, content and apps on.

Finding where these subdomains rank, and which are the most vulnerable, can help you create a strategy to outrank them all.

You don’t need to re-search with the subdomain, either. Simply find the one you want to analyse – mine is – and create a filter that looks like this:

Include > URL > Containing > [Subdomain]

Or, this, if you’re a bit more visual:

subdomain filter

This will bring up all of the rankings for this specific subdomain, in order, that you can analyse.

From looking at the data I can see that to outrank them for the keyword, Google Backlinks, could be quite difficult as they’re the first ranking for this:

monitor backlinks number 1 ranking

But to compete for the long tail keyword of, How To Get Backlinks, could be a better place to focus my time as they’re lower in the rankings and it still has a good search volume:

more competitive link option

#31: Find Rankings For A Specific Page

This is where we start getting really deep. You can look at the exact rankings for a specific page, too. And there are two ways you can do it…

If you’re following the process above and want to see all the data of a page that ranks for a keyword you’re trying to rank for, you can just click on the link in the results:

url results

That will take you to a page that shows you a complete breakdown of the data for that page.

url click through page data

Or, if you already know the page you want to see the data on, you can just enter it into the search bar at the top and go directly to the results.

#32: Find Subfolder Rankings

You can also find how a specific subfolder on a site is ranking. For example if they have a blog, pages in other languages or tools and resources that you want to focus on.

For examples, Ahrefs have a /blog/ subfolder, so let’s take a look at that by creating this filter:

Include > URL > Containing > []

Or, here it is visually:

include subdomain

Now you can see all of this subfolders rankings. Simple.

#33: Find Rankings For URL’s With A Specific Keyword

Finding domains that match specific words, or keywords, can also provide insight and let you laser-focus your research.

Find the phrase or keyword you want them to contain and enter it into this filter:

Include > URL > Containing > [Word]

That’ll look like this:

url containing word

Which will give you a page that shows you every result for a page, subdomain or subfolder that contains that word.

#34: Find Which HTTPS Pages Are Ranking

This can’t be done in SEMRush itself. But, it can be done by exporting from the tool.

Take the results you want – I’ve used the whole site data, but this still works for all the other data – and export it into an Excel file. You can then see on the spreadsheet where the HTTPS pages are ranking:

https excel sheet

#35: Find Specific Suffix Rankings

Yeah, that’s the level of depth you can get to here. For example, your competitor could have a .html file that’s ranking well that you don’t even know about.

To set this up create this filter:

Include > URL > Containing > [Suffix]

Or, like this, if you’re more visual:

filter containing suffix

#36: Find A Page With A Specific Ranking Position

Want to target a page on their site with a specific ranking? You can do that by creating this filter:

Include > Pos. > Equal > [Number]

That looks like this:

position filter

And it’ll show you every possible page on their site ranking like this.

#37: Find Their Low Ranking Pages

Low ranking pages are easy to target and dissect. For example, if you wanted every page that ranks below seven on Google, you can create this filter (numbers are interchangeable):

Include > Pos. > Less Than > [Number]

Which looks like this on screen:

less than result filter

#38: Find Their High Ranking Pages

You can achieve exactly the opposite by creating this filter:

Include > Pos. > Greater Than > [Number]

Which becomes this on the screen:

greater than result filter

#39: Find All This Information Internationally

Everything you’ve read so far can be done for all of the countries on the SEMRush database, too. All you need is to change the locational information at the top of the page.

international filters image

#40: Find US Bing Rankings

From the same countries drop down menu you can find the Bing section at the bottom of the selection box.

US Bing Results

Chances are you’ll see a big drop off here in terms of results and keywords.

But, none the less, the information here is worth taking note of if you want to gain another traffic source.

#41: Find Their Historical Rankings

SEMRush can provide you with all of their historical rankings. Letting you uncover trends, strategies and pick out campaigns throughout their history.

Change the data from the live data dropdown menu here:

live data menu screenshot

You can export this data so you can track all of their historical position changes as well.

This Section In Short

The SEMRush organic ranking tools allow you to see the performance of your competitors: sites, subdomains, subfolders, pages and their content, either on the whole or in isolation.

This allows you to identify the strongest (and weakest) points in their strategy and land a perfect right hook accordingly.

Here’s how to get the inside scoop…

Take A Look At Their Entire Site

The first step is to find out how their entire site ranks. That way you can see where they’re really performing well and what that means for you.

To do that, head to this page and enter their domain:

Sidebar > Organic Research > Positions

This will show you their sites organic rankings and every keyword they’re trying to rank for, site wide.

You can see:

  • Their most profitable keywords
  • The keywords it’s not worth fighting for
  • The search terms you can get the upper hand in

You’re also able to look at which part of their site drive the most search traffic.

Which leads seamlessly on to the next section…

Target The Highest Performing Sections

Certain parts of their site are going to drive more traffic – a blog, a landing page, product pages etc. – and this is important information for you to utilise. Why?

  1. You can identify their traffic strategies
  2. You can Skyscraper content more effectively (for better backlinks)
  3. You can find the most relevant keywords to your competitors
  4. You can understand how to combat their SEO tactics

To do this, take the highest performing pages from the overview and perform a search for them, too.

If it’s a subfolder ( you can just enter the URL back in to the search bar. However, if it’s a subdomain ( you need to create a filter like this:

Include > URL > Containing > [Subdomain]

This again will show you all the keywords that this section of the site is performing well on. And, give you an insight into which of the keywords you can start to outrank them for, also.

You can also rinse and repeat this for specific pieces of content. So you can find the information for an exact piece of content, so you can create a piece that competes (and excels).

Level Up Your Link Building

As you saw before in the backlink audit section (you did check that tool out, right?) backlinks are one of the top three most important metrics in search right now, and for the foreseeable future.

That’s why SEMRush have put so much time and effort into crafting this set of link building and analysis tools.

They help to give you the optimal platform to find out where your competitors are winning ground, give you insight to help you get an advantage and create an effective campaign.

Let’s look at how you can get to the next level, shall we?

#42: View Your Competitor’s Backlink Profile

Enter your competitor’s domain into the search bar (I’ve mixed it up and gone for Ahrefs from my list this time) and from the dropdown menu to the left (the grey box pictured below) select the Backlinks option:

backlinks search bar

That’s going to bring you to this page where you can see all of the overview backlink information of the site:

backlinks overview page result

​This page will show you your competitors entire backlink profile.

This is a great way to see how well established your competitor is, where their audience is located (the map below) and the authority of the sites linking back to them.

From this snapshot alone you can get to grips with what you’re up against and where they’re building their backlinks from.

For example, take a look at the total backlinks and the total of referring domains. This is a key indicator of how diverse their audience is. How?

backlink diversity

Ahrefs have 152,000 backlinks from 2,200 domains.

That means that while their audience is diverse – 2,200 different sites linking to you is nothing short of brilliant – they tend to get the same sites linking back to the over, and over, again (66 links per site give or take).

Having this knowledge can help you find where to target your competitors and find where the opportunities to get links from other sites are, as well explore how you too can develop a relationship with high quality sites.

#43: See Your Competitors Referring Domains

Okay, that’s the overview. Now to get into the real nitty gritty and start digging really deep over the next few steps.

While you’re on the overview screen, head to the side panel and select the backlinks section. That looks like:

Backlinks > Backlinks

This will present you with a complete list of the domains referring back to your competitor’s site, with the most referring domain and the top and descending from there.

From this basic overview the main goal is to identify the partnerships your competitors have with other sites.

For example there are 28,370 plus backlinks from this site for Ahrefs, which suggests some form of partnership (although this could be an outlier):

ahrefs partnership data

Instead I’d wager that this site, Silktide, is definitely in partnership because there are over 157 links from just that one domain:

another partnership

This can be easily switched between URL, Domain and Root Domain by cycling through the buttons at the top of the page.

You can export this document to create a database of places you can try to get links – or try to skyscraper their content – and see what sort of sites are beneficial to create partnerships with for yourself, as well.

#44: Find All Subdomain Backlinks

You can do this through a similar process by entering the subdomain link into the search bar of SEMRush.

backlinks subdomain search

Why do this?

This can allow you to see the performance of each subdomain and how it makes up their overall link profile, giving you information on where to focus your link building efforts.

You could have a competitor that has a lot of links to their on site content, but poor links to their blog, which would show you an opportunity to create great blog content to win in rankings.

Ahrefs don’t have a subdomain (at least that I could access) so here’s the information for the Majestic blog subdomain for transparency:

majestic subdomain data

#45: Find Backlinks To A Specific URL

You can get hyper-specific by targeting a single one of your competitors pieces of content, or pages on their site, as well.

Enter it here to find out how many, and who, is linking to it. Be sure to include the http:// so that the tool searches for page specific data:

url specific search

This is brilliant if you’re looking to create content to fit a specific backlink, implement the skyscraper method or already have content that would better fit a link.

#46: Compare Backlinks For 5 Different Domains At Once

How’s that for time management, eh?

Using the Backlink Comparison tool you can look at the backlink profiles of five different sites all at the same time. You can access it through this process:

Backlinks > Backlink Comparison

Choose your four competitor domains (it’s good to include yourself here) and enter them into the tool and hit Compare. That will bring up a comparison table of each site.

This will give you the overview for each site in one place, like so:

backlinks comparison

Each result is colour coded and shows you who is performing best, worst and on an equal playing field for each.

I’d recommend you interpret each and every results individually though and dig deeper – as you’ll see in the next steps – on to what each of them really means. However all of the metrics here are key to the profile of each site.

The main idea here though is to see where you can spend time to improve on your own link profile.

For example, while Ahrefs may have the upper hand everywhere, if I could land some more Educational links – you might find it hard to some across government links for an SEO blog – I could start to tip the balance more in my favour.

When you get the results for yourself look for the ways that you can get the upper hand. Don’t look for big numbers and think that the battle is lost already, instead strategically plan where you can start to make up the numbers.

#47: Look For Links With (Or Without) Specific Anchor Text

This is the only tool that is frustrating in the whole toolkit. Because while you can find exact match anchor text, you can’t find anything containing a word or phrase.

However, if you do know what you’re looking for, then you can still get hold of some great data here.

With Specific Anchor Text

To find a link with a specific set of anchor text, set up a filter like this:

Include > Anchor > Exactly Matching > [Anchor Text]

That looks like this on screen:

anchor text filter

You can use this when you’re looking for a specific anchor for your content or link to hi-jack. Or, just to get a feel for the types of anchor text that bode well for your competitors.

Without Specific Anchor Text

If you’re competitor has good marketing, or a good SEO company, they’ll no doubt have a good amount of branded anchor text, which can stop you from finding the anchor text you need.

The same goes for if they’ve highly optimised for a specific keyword too.

To create an exclusion filter put together this combination:

Exclude > Anchor > Exactly Matching > [Anchor Text]

That’ll look like this:

excluding anchor text

You will have to create a lot of variations on this though. So take some time to go through and see the different options and then exclude them all.

Ahrefs have branded anchor text like:

Which makes it necessary to filter out a lot of different options. And, this will probably apply if they have optimised for a keyword you’re not trying to rank for also.

#48: Find The Estimated Age Of A Backlink

Want to know how old a backlink is? Easy. Just take a look at the column right here:

backlink age

The accuracy here may be a little give or take – and it’s certainly worthwhile using a crawler to check with links are 100% still active – but for a good overview at your fingertips, it doesn’t get much better than this.

#49: Find Backlink Anchor information

Want to see all of the anchor text a site has? Easy. While you’re in the overview head to:

Backlinks > Anchors

That’ll show you a full list of all the anchor text for your competition:

website anchor text

Now, you can’t filter out here so it’s time to get your hands dirty and dig deeper on your own if you really are looking for something special.

#50: Find Results With (Or Without) Image Backlinks

Image links are still a legitimate way of building links to your site, and your competitors may be using it against you. Or, maybe those results are just getting in your way.

Either or, here’s how to include, or exclude them.

To Include Images

You can use this filter:

Include > Type > Image

Which also looks like this on screen:

include image links

To Exclude Images

Create this filter:

Exclude > Type > Image

Which looks like this on screen:

exclude links

#51: Get Backlinks With (Or Without) Nofollow Links

While the jury is out on nofollow links, you might not be. Whether you want to include, or exclude them, here’s how:

To Search Just Nofollow

You can use this filter:

Include > Type > Nofollow

Which also looks like this on screen:

include no follow links

To Exclude Nofollow

Create this filter:

Exclude > Type > Nofollow

Which looks like this on screen:

exclude no follow links

#52: Get Backlinks From (Or Excluding) A Specific Domain

Results from a specific domain can be worked around, too. For example if you know they’re in a partnership with someone and just want to boycott those links (or to get a closer look).

This filter will include the specific domain, but you need to make sure you have an exact match:

Include > Referring Domain > Exactly Matching > [Domain]

Exclude > Referring Domain > Exactly Matching > [Domain]

Which looks like this on screen:

include and exclude specific domain

#53: Get Backlinks From A Specific Suffix (.com – .net etc.)

Want to filter out to the specifics of a suffix? That’s easy done…

Set up this filter to include:

Include > Zone > [Suffix]

Exclude > Zone > [Suffix]

Which looks like this in the tool:

include/exclude suffix

This Section In Short

Wow, okay. Putting this section as a short was hard work. So, look at it instead as a This Section In Not-Quite-As-Long instead.

The SEMRush Link Building tools are a clear vision into one of your competitors most important ranking factor.

You can see, almost in real time, the links that they’re building, the links that matter and how you can compete with even the most well established competitors for your search terms.

Here’s a simple process you can follow to get the most valuable information from these tools:

Conduct A Domain Comparison

The Domain Comparison tools lets you compare five domains at once. Or, as I’d recommend, you can compare yourself against up to four competitors at once.

Follow this pathway to bring up the tool:

Backlinks > Backlink Comparison

Here you can enter the domain for the competitors you identified earlier in the article, or the paid competitors you’ll learn about in the next section. By doing so, you can get a complete idea of:

  • How you compare to your competition
  • The types of links you need to focus on to compete

Because this comparison image shows you, in beautiful colour, all the information you need:

backlinks comparison

​Now, once you understand how you stack up, you can start to look at what you competitors are doing individually and where their weak spots are.

Check Individual Backlink Profiles

From the comparison page click the number of Backlinks that the site has and this will take you to their backlink profile.

majestic subdomain data

Here you can begin to identify their link building campaigns and where they’re finding links from. To both target for yourself, and create different ideas for your own campaigns.

You can identify different partnerships or Personal Blog Networks that your competitor has, also. By looking at how many sites are linking at them, and how often, you can see who they have a good relationship with.

The less diverse the link profile (big number of links, small number of referring domains) can show you what their strategies are and who they’re getting their links from. For example, whether they’re coming naturally, or if they’re a forced effort.

You can wash, rinse and repeat this with subdomains and subfolders as well. Allowing you to get a 360 degree view of the links your working against.

Find Backlinks To Specific Pieces Of Content

Once you have an idea of their areas of a site that are getting the most links, you can start looking at each specific piece of content and find out what sort of links they’re getting. Are there:

  • Any niches you’ve overlooked?
  • Any sites you could obtain links from?
  • Any pieces of content you feel would be benefit from linking to you instead?

This process can be tedious, but it’s important to conduct so you can start building a more effective backlink profile for yourself.

When you’re conducting this research be sure to search the piece of content with this http:// like this:

So that SEMRush can focus on the specific piece of content.

Up Your Advertising Game In Minutes

According to SEMRush this is one of their most underused tools. And, that’s a real shame, because the information you get here can save you: time, money and energy.

Heck, if you use the tool right it can save you a whole copywriting budget too.

#54: Find Your Paid Search Competition

You’ve already learned who your organic search competition is in this article, so now it’s time to find your paid competition.

These competitors may be the same in your niche, or they may be completely different, which is why conducting this research is important.

To access your competition, follow this process:

Domain Analytics > View Entire Menu > Advertising > Competition

Now you can add your domain into the search field at the top of the page.

I was going to show you this for my blog, but in all honesty, there’s no data for paid search between me and my competition. So, instead, I’m going to do this for a tool we all know, Spotify.

Entering your information will bring up all of your main, and peripheral, paid search competition. You can see:

  • How many keywords you’re in competition for
  • How much competition they are (in order)
  • How much traffic is driven as a result
  • How much their ad spend is

That looks a little like this:

spotify ads competition

You will probably find a lot more competition here than you did with the organic search; and there will be some variation on who those competitors are, too.

Export that information so you have it to hand, it’s going to come in handy over the next few steps.

#55: See Your Competitor’s Current Google Ads

From the big list of competitors SEMRush has generated, go ahead and click on on one of them.

That’ll take you straight through to their domain overview:

pandora sample ads

Scroll down the page and find the section titled, Sample Ads (pictured above).

This is a live-updated stream of the ads they’re running right now.

What you’re going to do is get a look at the complete spread of their adverts, though. Click on the View Full Report option and you’ll get to see a breakdown of their ads running right now:

pandora ad copy overview

Why do you want to see this?

Firstly, as you’ll see in an upcoming step, you can dissect the advertising copy that they’re using to convert.

Secondly, you can look at the relevant ads to you – chances are they’re targeting audiences and subjects other than just yours – and compare the landing page copy.

For example, Pandora are in direct competition with Spotify over terms like Free Music, so you could compare the landing pages for Pandora and Spotify over that term.

Although, Spotify wins here, because Pandora isn’t available in my country:

pandora rejection

Thirdly, you can get another set of keyword ideas, which we’ll talk about now…

#56: Get Brand New Keyword Ideas

There are a few ways to do this, but I like doing it through these Sample ads because you can see what’s being done in real time from your competitors.

Choose one of the Ads that is relevant to you – relevancy is key – and select the drop down menu. Here you can see an amazing amount of other, long tail, keywords that you can use for your ad campaigns:

ad keyword ideas

Not all of these will be a perfect fit, but they’re a great insight into other keywords that will fit your content and product. Or, to deeper understand what else your audience is searching for.

I’d have never have known that there was a market , or even a keyword, for Oldies but Goodies love songs without doing that.

Go through these ads and keep track of the keywords that pop up, and their volumes, there could be a super-targeted goldmine just waiting to be found.

#57: Create Epic Headlines And Copy

At it’s heart, copywriting is testing. But why test what works, and what doesn’t, when you have the answers right in front of you.

Stay on the page you’ve been looking at and take a close look at what your competition have been writing on them. This could be a real game changer in making your ads convert.

When you think of great headlines you probably throw your mind to the likes of: UpWorthy, Buzzfeed, Lifehacker and other sites who know how to write headlines that tug on your heartstrings.

But, for your ad copy that might not be the case.

Take a look at the comparison of these ads from Pandora and The Saint Paul Chamber Orchestra.


pandora ad copy


spco advert copy

Notice how these pieces of copy are direct and straight to the point.

They also focus on the intent of the searcher and what they’re looking for. There’s nothing fancy about them, they’re not emotional, they just help the reader solve their problem.

Performing this analysis will help you create adverts that fit your desired audience, and the niche you’re in. Not everything needs to be, “This Man Clicked Here For Classical Music, What Happens Next Will Stun You…”.

#58: Save Money And Time With PPC Tracking

Strike while the iron is hot is one of the best pieces of advertising advice I can give you. And, the position changes feature on the Adverts toolkit let’s you do just that.

PPC is like a living organism: it changes, grows, starts and stops all the time. No two days are the same for it. So, tracking your competition lets you find when the perfect time to run your adverts is.

For example, when you find an change in their advertising habits, such as reducing their spend while they get ready to launch new content, you can run your adverts and get more exposure for less competition.

With your competitions URL in the search bar, follow this pathway:

Advertising > Position Changes

That’ll show you the data of your competitors advertising habits:


This table can be a little confusing so let me break it down for you.

The blue bars represent new keywords that your competition is using.

This can be them trying to promote new content, running new long tail keywords, targeting a different section of their audience, or just launching a new campaign.

These are normally getting peak visibility and have good position rankings.

The red shows keywords that are losing visibility. They’ve got less exposure, and aren’t getting any attention from searchers. These are the keywords you want to identify and launch your ads against.

This allows you to get exposure and sell in a marketplace that reduces the money you spend, increase your click through rates and get a tonne more traffic.

To implement this takes a little more research though, so let’s go through it…

Go ahead and click the Lost tab above the bar graph. This will update the table beneath the graph to show all the keywords your competitor is losing ground on:

pandora lost images

This table is good in itself, but we’re going to go ahead and do one better by clicking the Pos. tab until it shows up with the lowest ranking results first, like so:

lost keywords

These are all the lowest ranking, easy to compete with, keywords that you can focus on right now. From that list above:

  • Classical music free
  • Freeonlinemusic
  • 80s radio station

Are all great places to focus. They have good volume, reasonable cost per click and I can outrank them pretty easily with the right budget. Making sure no more is spent than needs to be.

You can run this with a few of your competitors and find the intersection of your budget, and their losses, to build a well timed ad campaign that converts.

#59: Find Tried, Tested And Profitable Keyword Options

The final note on Advertising goes right to the core of SEMRush, saving you time and money and wasted effort. Because you’re about to find out how to save hours on paid keyword research.

Go ahead and open up the Ad Histories tab through this process, with your competitor’s name in the:

Advertising > Ad Histories

At first glance this is just a big table of blue boxes so let me break it down for you. On this table are all of the keywords your competition has been bidding on, month by month.

If the table is completely blue for a year – or for a specific season of the year, like Christmas Time – you can be pretty sure that’s a profitable keyword worth taking notice of and targeting yourself.

But keywords aren’t the only reason to be here. In fact you can find tried and tested advertising copy here that you can steal, too.

Take a look at this copy for the music on computer free keyword. Between June and October they ran tests on different ad copy, before finally settling on this copy:

ad copy text test

Then, after a few months, they tested it again with the word free at the end. And it mustn’t have converted well, because they went right back to their old copy again:

ad copy test 2

This can be a great insight into what you need to write to get conversions in your niche. Look at all the different ads, and the tests they’re run, then create your own ads from their results. Winner.

This Section In Short

The SEMRush advertising tools are underrated, and it’s a shame, because you can save a tonne of time and money by dissecting the information they give you.

In this short section I’ll show you a simple method to get everything you need here…

Identify Your Competition

First you need to know who you’re up against in paid search. This will be slightly different to who you’re usually competing with in organic search.

To do this search your domain and follow:

Domain Analytics > View Entire Menu > Advertising > Competition

This will bring up an entire list of your competitors for you to look over.

See The Ads They’re Running

Click on any of the competitors on the bar graph and you’ll be taken to a breakdown of their paid performance. Including a live-update of the ads that they’re running.

Paid search spying Now, you may not think this is great information, they’re just ads, right? But in fact, they’re a great window into how you can improve your ads while saving time and money.

From this page, view the full report of ads, and pay close attention to this screen:

Pandora ad copy You’ll find out why, now…

Find More Keyword Ideas

Firstly you can see all the keywords associated with their ads This will give you a deeper insight into keywords you can use. Click on the ads that fit your content and check out the whole list below:

Pandora ad keywords You can add all of these to your keyword strategies – and check their difficulty – to add to your ad campaigns, or your organic search content.

Create Better Ads

Each of these ads is also an insight into the:

  • Copywriting
  • Headlines
  • Landing pages

That work for your competition, as well. You can use this ads to see how your own stack up.

  • Are you using enough emotion?
  • Is it better to be direct, or indirect?
  • Is it better to sell straight away, or get them to a landing page first?
  • Does your landing page come close to theirs?

Save Time On Testing

Once you’ve syphoned enough information from there, head to the Ad Histories section on the side bar. That’ll show you a screen like this:

The first piece of information you can take is which of their keywords is profitable; chances are if the whole calendar is blue, they’ve been bidding on them, and this is a profitable keyword for them.

Secondly, click on the ads and look for variations in the copy they’ve written, like this:

ad copy text test

This shows you when they’ve run tests, and which copy has performed the best, because they’ve either stuck with it, or returned back to it after a test.

Copying and improving on their copywriting can save you a lot of time (and money) on testing your own ads.

Make A Splash On Social Media

SEMRush have given their Social Media tools a complete re-do.

They’ve improved, tinkered and changed with everything to make a more streamlined, informative tool that’s easy to understand, use and track your social media growth.

While the tool isn’t like a Buffer tool that enables you to: post, schedule and facilitate social media interactions, what it does do is just as important.

You can:

  • Track social media growth through: likes, follows and post engagements
  • Get insight into the most effective time to post
  • Compare your social media performance against your competitors
  • Steal the best social media posts (based on data) from the competition

I’m going to go through each stage individually with you so you can harness the true power for yourself.

Setting Up The Tool

You can get yourself set-up easily in a few steps. Head through this process to access the tool and set up all the right information:

Projects > Your Site > Social Media

You can link all of the accounts you want to track and grow your brand with in just a few moments – I won’t teach you to suck eggs here – so join me in the next step when that’s all done.

#60: Track Your Social Media Growth

These are the metrics that really get you going, right? Well here they are for you, beautifully laid out, in all their glory.

Once your information is entered, the overview screen will show you all of your data, like this:

social media data

Here you can see:

    Your Audience: Your total audience for each platform and whether it’s growing, the same, or getting smaller.

    Activity: Your average activity on your social media content and whether it’s better, worse or the same.

  • Engagement: Your audiences activity of: commenting, liking, or otherwise interacting with your posts.

This will also show you which is your best, worst and all of the platforms in between.

All of this data is week-to-week, so you can track all of this in specific detail through the past. You can filter it to show you two, seven, 30, 60, 90 or a specific period of days by selecting the dates.

This is the easiest way to see your results in real time. But, you can get even more in depth and see real growth in action in the forms of graphs and charts.

These graphs are a little more informative and you can see how consistent your growth is. It also allows you to track what has worked and what hasn’t over longer periods of time.

For example you can see my growth over the long term on Facebook and Twitter:

social media growth

The same data is available in chart form for your engagement growth, on the next tab, which shows that I’m currently under performing on Facebook:

facebook performance

By monitoring these though you can pay attention to correlations between how you engage, how often you post and how well you grow.

Okay, that’s the tracking for your site. But it’s also possible to see how you perform against your competitors.

#61: See Your Performance Against Competitors

If you’re brand new to this page it should show you a ‘Create Competitors’ box at the bottom.

However, if you’ve tinkered here before, you can set up the competitors through the settings cog on the same page here:

social media competitors

When you’re setting them up you need to put in your competitor’s business domain and not the domain of their social media account.

This will give you all of their connected accounts (if http://www. Doesn’t work, try it as just http://[businessname].com):

Add all the competitors you need and hit update. Now, you’ll be able to see how you perform against all of your competitors on every platform. As you can see, Majestic apparently had a really good day on YouTube yesterday:

majestic youtube growth

You can track all of these measurements in the same way you would for your own site: activity, engagement and audience.

#62: Finding When And What To Post

At the end of the list of tabs you’ve just cycled there is the Activity tab. Go ahead and click on it.

That’ll bring you to a page that shows you your recent posts and their engagement:

social media most interaction

I’m going to suggest you open this out to the last 30 days or more, especially if this is your first time playing with the tool. Now you can see your top performing posts for the last month.

And, while on the surface this may not seem much, it’s quite the insight.

On a notepad – or digitally if you’re so inclined – create a little table that says: topic, timing, likes and comments.

Now go through your top performing content of the last month. Open them up in Facebook, or the platform you’re performing well on, and take notes on all of the above.

For example if I open up my top performing post I have:

I can see the data for all of these and begin to track them. For example, from all of my top posts I could find that:

  • Posts between 1am and 6am GMT perform well
  • Income reports on average get the most likes
  • BUT tutorial and How To’s give the best results across the board

It’s basic, but it allows me to focus my social media efforts more and more effectively. Especially in conjunction with other data I have on the topic.

You can get extremely in depth with this topic too. You can look at:

    Copywriting: Length, tone of voice and hashtags.

    Images: Which images you use (if any) stimulate the most engagement.

  • Article Introductions: Which ones keep the reader on page and give the best return.

And about one thousand other variations that all fit your site and niche.

Oh, but wait, it’s not over yet…

#63: Steal The Competition’s Most Effective Posts

I got you to set up your competition a minute ago and I’ve kinda saved the best until last. Because now you get to steal what works well for your competition and take advantage of it for yourself.

On the same page go back to the top and select the companies drop down menu:

select social media competition

Here you can choose other companies and see, straight away, what’s working for them and getting engagement.

For example if I bring up Majestic I can see:

majestic facebook

Their engagement isn’t as good as mine – Go me! – but I can still see what they’re doing well and adapt it. Their best performing post was a personal share about one of their team members and real life outside of the office.

So, I checked this against my own personal posts…

Not a bad results, right?

You can take all the same data from their posts that you did for your own and cash in on what you can do to get real leverage on the social media market.

This Section In Short

The SEMRush social media tool is next level in tracking your social media statistics in real time, with tangible data you can apply. In order to hone your strategy further, here’s the steps you need to take…

#1: Track Your Statistics
Enter your details in the overview section. This will present you with all the stats you need to track your growth well into the future.

#2: Compare Against The Competition
Secondly, set up the data for your competitors. You’ll see this option straight away if it’s your first time on the tool; or you can do it through the ‘Manage Your Competitors’ option on the drop menu through the settings cog icon.

Remember to enter the business URL of your competition and not the one for their social media account.

#3: Analyse: When, Where And What To Post
Under the activity tab take a look at all of your posts across your different platforms. Find what is performing well and track:

  • The time and day
  • The content posted (style, topic, length)
  • The interactions (likes, comments, retweets, shares etc.)

This will give you an actionable insight to streamline and adjust your social media strategy accordingly.

#4: Steal From Your Competition
Once you’ve seen what’s working for you, see how you can improve it by stealing the data from your competition.

Take the same Activity tab and swap the site being analysed from yours to one of your competitors that you set up before.

You’ll be able to see the most impactful posts, the copywriting and timings that work for them, as well as see which content is worth skyscrapering for your own gain. Winner, right?

Other Useful SEMRush Tools

Some of the essential SEMRush tools were hard to find an exact home for in the other sections. But, they still need to be paid attention to, which is why they’re here.

Below you’ll find out how to maximise Mobile, use SEOQuake and get a sneak-peek at some brand new tools that have not been released to the general public (yet).

Mobile Tools

You’re well and truly in the throws of Mobilegeddon. But there are some sites – your own and your competitors – that still aren’t equipped.

Now’s your time to find those pages and exploit them. Or, use them to get yourself a new SEO client along the way. The choice is yours!

Here’s how SEMRush can equip you for mobile SEO…

#63: Mobile Data

For every piece of research you conduct, you can find the mobile equivalent. You can see:

  • The difference in ranking
  • The difference in keywords
  • The different in mobile friendly results

This doesn’t take any extra effort, either. All you have to do is select the Mobile tab at the top of the page, beneath the country selection.

mobile selection

You can export all of this in the same way too, so you can compare the differences between your own – or competitors – desktop and mobile rankings.

#64: Find Not-Mobile-Friendly Domain Pages

This is really simple to do. Head to the domain overview page and enter the domain of your site or your competition. I’ve done this for Monitor Backlinks again.

Click the Mobile tab and it will give you a little colour wheel that looks like this:

mobile wheel

From there you can click on the mobile unfriendly text and it will take you to a complete list of all the mobile unfriendly pages on their site:

mobile unfriendly pages

#65: SEOquake

SEOquake is a standalone from SEMRush, but it’s a nifty tool to have in your browser as you’re reading content and conducting research on the internet.

The Chrome/Firefox/Open Plugin can be downloaded, for free from here.

Then, when you’re looking around the internet, you can do a complete check of the site your on’s data in just one click:

SEOQuake in action

​Nice little tool to have around.

#66: Google Analytics Tool – Not Yet Released

I’m super excited that SEMRush have given me secret, backstage access to a new tool that hasn’t been released yet. And, to let me write about it for you.

This Google Analytics tool is effective in giving you even more data to make decisions. Take a look at this breakdown of my site:

google analytic/s

It shows you:

  • How many keywords each landing page has
  • How much traffic that page – and those keywords – drive you
  • How many completions that delivers for you

This data allows you to have some pretty cool insights into your site, too. For example…

My post on how to make money on Fiverr. If I click on it it shows me each keyword that drives traffic to that page and where I rank for each of them:

google analytics tool shot

With this information I can see that they exact match keyword brings me the most traffic to this page, and I currently rank fifth for this.

So if I was to optimise more for this keyword I could begin to boost my traffic numbers with little effort.

It also allows me to see the bounce rates for each piece content.

Armed with this, if a page is bringing me a lot of traffic, but people are bouncing often – again like this Fiverr article – I can go through and improve that content to capture more people (and conversions).

  • Could the introduction be better?
  • Are there too many pop-ups or barriers to the content?
  • Could I do anything to make it more relevant?

This Section In Short

This section is a collection of short sections together, so I’d highly recommend you go back and read each of them in full. But, for consistency, here’s a breakdown of the above for you:

  • Mobile Tools: Use the mobile data options – usually on the top of any main results page – to compare the difference in mobile to desktop rankings. And, identify not mobile friendly pages to find competitor weak spots.
  • SEOQuake: A free add on for your browser that shows you site and page information at the swift click of a button.
  • Google Analytics: Understand and interpret the performance of your landing pages and keywords in conjunction of your real-time traffic data from Google themselves.

Insanely Useful Reporting Tools

This article started by looking at how you can improve your site. And, it’s going to end with how you can track and measure that improvement, too.

Because, if you’re not measuring your progress, what are you doing working as a marketer?

#67: Create Professional Reports In Just A Few Clicks

Go ahead and click the My Reports section on the side bar. That’ll bring you to a fresh screen like this:

report screenshot

Hit the New Report button in the top corner, which will take you to this superb drag and drop screen:

report image

Here you can create personalised reports, with endless information, for your team or clients or even your slightly interested friends. They look perfectly professional and take seconds to create.

Just choose the segments you want and drag and drop them into the report:

report finished screen

They won’t show up as results in the initial stage, but when you create the report through Generate PDF Report button the data will be there.

#68: Get Monthly Email Reports

As a standard part of your account you’ll get monthly, updated email reports about your progress for specific keywords and ranking data.

For example, while I’ve been writing this article, I’ve been getting updates that look like this:

email report

They show you the performance of your site, time and time again, so you can constantly be in the loop of how your tactics are working.

If you’re not seeing any changes, it’s time to reassess your strategy. If you’re seeing excellent changes, find out why and replicate the process again and again. Simple.

Wrapping It Up

Phew! You made it all the way here. How are you feeling? That was one heck of a long guide (you only had to read it, try writing it).

There you have 68 different ways to use SEMRush to get the data you need on your own site, your competitors and see a real life improvement in your SEO performance.

If you need to refresh on any of these sections you can go right back to them right here:

And if you want to get started with SEMRush, click here to get an exclusive 100% free 14 day trial!

FREE! Claim Your Exclusive SEMRush Trial Worth $99

I have arranged an exclusive free 14 day trial of the SEMRush Guru account for all of my readers. Just click below to claim your free trial now!
Yes! I want SEMRush free

Now what I want to know is how do you use SEMRush to improve your SEO? Let me know in the comments…

Frequently Asked Questions

What is SEMRush used for?
SEMrush is a fantastic SEO tool that can be used to carry out keyword research, including tracking the keyword strategy of your competitors.

You can also use it to run SEO audits, search for backlink opportunities track everything through reports and so much more.

SEMrush is well known and highly trusted by internet marketers everywhere.

How accurate is SEMRush?
SEMRush accuracy can occasionally be a little give or take but it provides a fantastic overview of key areas in your website.

I always recommend combining results across a few different tools to get the most accurate data and SEMRush is always one of the main tools I use.

Is SEMRush suitable for me?
SEMRush is suitable for-

  • Anyone looking to take their site to the next level
  • People looking to increase traffic & search rankings
  • People that want to spy on their competitors & steal their secrets to success
  • SEO’s that are struggling to increase search engine traffic
  • Busy people that want to get more done in less time

Is there a free SEMRush trial available?
Yes! You can take advantage of the exclusive free trial offer I setup right here.

How much is SEMRush per month?
SEMRush can be paid per month with 3 plans available.

First is the Pro plan which has a monthly fee of $99.95. Next is the Guru plan which has a monthly fee of $199.95 and the third is the Business plan which has a monthly fee of $399.95.

What countries & languages does SEMRush support?
At the moment SEMRush has data for the United States, the United Kingdom, Canada, Australia, Russia, Germany, France, Italy, Spain, Brazil, Argentina, Belgium, Switzerland, Denmark, Finland, China, Ireland, Israel, Mexico, Netherlands, Norway, Poland, Sweden, Singapore & Turkey.

They have data for over 100 million keywords across those countries which you can see here. The Position Tracking Tool will allow you to check search rankings from any location in the world.

How does SEMRush collect data?
SEMRush analyses the top 20 search results for each keyword in their database which features over 100 million keywords and 45 million domains.

How often does SEMRush update their data?
SEMRush uses a live update algorithm to update all of it’s databases on a daily, weekly or monthly basis.

The more popular a keyword is, the more often it is updated For example they update 3 million keywords per day in their USA database alone.

What is SEMRush rank?
SEMRush rank is a custom ranking assigned to each of the forty five million plus domains that SEMRush tracks.

The number is calculated based on how visible a domain is in organic search rankings for the one hundred million plus keywords SEMRush tracks.

The lower the number, the better the rank!

How do I cancel my SEMRush account?
If you want to cancel your SEMRush subscription all you need to do is drop a cancellation request email to [email protected]

They will cancel your account for you within 1 business day.

Are There Any Alternatives To SEMRush?
Yes! Take a look at my SEO Powersuite review and my Ahrefs review.

They both offer complete SEO tool sets with their own unique features.

901 Responses

  1. Reece

    Wow exhausted!

    Thanks you for such a thorough walk through Mathew.
    Willbe trying the trial however if you has to choose between SEMrush and ahrefs which would it be?

    Btw I think there is a typo under no 19:
    For me the odds look decent but with more research I could definitely find keywords better suited to my currently strategy:

    • Matthew Woodward
      August 29th, 2019 at 3:13 am

      Hey Reece, I am a massive ahrefs fan but it’s a smart choice to use both these tools together. Thanks for the heads up, I bet I have hundreds of typos across the blog :)

  2. Cute Writers

    Many thanks, Matthew for this in-depth review. You just walked me through the process of SEO with SEMrush. Wat more do I need? I am going to buy try this tool today and then purchase it when the trial period ends. This looks like something our agency needs urgently.

    • Matthew Woodward
      March 18th, 2019 at 8:22 am

      Happy to help! It is a great tool!

  3. albert sagan

    A fantastic overview of SEMRush, definitely going to try the 14-day trial and will purchase via your aff link…

    A PDF of this entire post would be invaluable but I cannot see a link

    • Matthew Woodward
      February 11th, 2019 at 5:50 am

      Hey Albert thanks very much! Cheers for the PDF suggestion.

  4. Sudarto

    Your article about how to get backlink is very important. I want to learn how to get the good backlink that will increase my blog. But, it seems the hard work. Thank you.

  5. Atul Bansal

    what a review……you covered everything in SEMRush.. did not leave anything..

    • Matthew Woodward
      December 26th, 2018 at 7:00 am

      Thanks very much Atul, I hope the review showed you a few new tricks!

  6. Lock

    This is GREAT

    • Matthew Woodward
      July 27th, 2018 at 10:07 am

      Thanks for reading

  7. uniquecard

    mr Matt, what an interesting piece you wrote! It really helps learn that beast. I enjoyed the whole article, especially “Up Your Advertising Game In Minutes”.

    • Matthew Woodward
      April 26th, 2018 at 12:01 pm

      Yep there are some really under used tools!

  8. Ravinder Kumar

    I think you cover all things about SemRush SEO tool. Great post buddy. Thanks for this article.

    • Matthew Woodward
      April 9th, 2018 at 4:19 pm

      Hey, thanks very much and no problem :)

  9. Pintu

    Amazing semrush is highly recommended tool
    thanks for a great article

    • Matthew Woodward
      April 3rd, 2018 at 9:53 am

      Good to see you found the article helpful

  10. Paulo Chaves

    The best tool. My site is on the strength of competition thanks to the help of SEMrush. The best!

    • Matthew Woodward
      April 3rd, 2018 at 10:25 am

      Hey Paulo, glad to hear you are doing well

  11. Aayush Bhaskar Verma

    Amazing review. SEMrush is really overwhelming and i desperately needed a guide like this. Thanks Matthew.

    • Matthew Woodward
      April 2nd, 2018 at 11:02 am

      I am glad my post helped you Aayush

  12. Pankaj Chauhan

    I’ve been hesitating to buy SEMRUSH for a while now, reasons being that its too expensive. Your post has made me change my mind. Thank you so much for sharing!

    • Matthew Woodward
      January 25th, 2018 at 10:08 am

      No problem Pankaj!

  13. meek ch

    I am following these techniques and methods for a while now and has been a great help for link building.

    I am new in the field of link building and you have helped me alot
    thank you very much for amazing tips and information from one amature to another link building expert.

    • Matthew Woodward
      April 3rd, 2018 at 11:28 am

      Glad you are having success with this

  14.  Globaltech squad

    Thank for the wonderful information.

    • Matthew Woodward
      April 2nd, 2018 at 3:44 pm

      No problem

  15. John D.

    This is very useful for me. Thank you so much, Matthew Woodward. Now I am going to follow Semrush to my new site:

    • Matthew Woodward
      April 3rd, 2018 at 1:48 pm

      No problem John

  16. Donna Merrill

    You did a great job educating users in SEMRush. I’ve used it a couple years now and I love it. I am concerned though that since the SEMRush information is based on what they get from Google, that they may not be able to provide as much data as before concerning organic search. Do you have any insight on this?

    • Matthew Woodward
      August 1st, 2017 at 6:54 pm

      I think they mine a lot of their own data independently

  17. Imran Muhammad

    Best Ever Review on Semrush
    thanks for a great article

    • Matthew Woodward
      July 11th, 2017 at 11:19 am

      No problem Imran!

  18. hamza ali

    really helpfull semrush is highly recommended tool

    • Matthew Woodward
      July 12th, 2017 at 1:51 pm

      Its one of the best tools on the market!

  19. Muhammad Irfan

    i love semrush, cause it’s a powerfull tool :)

    • Matthew Woodward
      July 13th, 2017 at 10:39 am

      VERY powerful tool!

  20. Rajveer singh

    ohh that’s cool , i think it’s amazing site specially for the beginner who want to increase traffic. You explanation was incredible.
    thx a lot

    • Matthew Woodward
      July 13th, 2017 at 10:57 am

      No worrys Rajveer

  21. Fahad

    SEMRush great tool if we compared it to ahref.

    • Matthew Woodward
      July 14th, 2017 at 8:22 pm

      Yes but for backlinks, Ahrefs is king!

  22. Diskbase

    Great info..Thanks for sharing nice content …

    • Matthew Woodward
      July 17th, 2017 at 4:04 pm

      No worrys!

  23. bhaskar dhiman

    Thank You soo much, thanks a lot for introducing this too me, it is the best tool, thanks for great tutorial .

    • Matthew Woodward
      July 17th, 2017 at 6:45 pm

      No problem :)

  24. Muneer

    Semrush tool is very helpful us,
    I’m using just semrush.

    • Matthew Woodward
      May 10th, 2017 at 8:31 am

      Yeah it’s a very diverse SEO tool!

      • Muneer Ahmad
        May 10th, 2017 at 7:04 pm

        SEMRush is the most popular tool?

        • Matthew Woodward
          July 18th, 2017 at 5:35 pm

          Yes its a great tool

  25. Hi On Life adventures

    Semrush is very good for keyword analysis.

    • Matthew Woodward
      July 18th, 2017 at 5:40 pm

      and much much more!

  26. Peter Nord

    Great article, really helpful, got some good insights

    • Matthew Woodward
      April 14th, 2017 at 9:09 am

      No problem Peter :)

  27. Sven Bertil

    Really helpfull, the best guide i have seen so far.

    • Matthew Woodward
      March 28th, 2017 at 10:04 am

      No problem Sven!

  28. Olivia Culpo

    Wow that’s a massive review! Bookmarked this..

    What are your thoughts on accuracy of SEMRush? I often find it not corresponding with our own data.

    • Matthew Woodward
      February 25th, 2017 at 7:18 am

      What is your own data?

  29. Kristy

    That’s a nice detailed review. I would like to give it a try.

    • Matthew Woodward
      February 25th, 2017 at 7:36 am

      Well take advantage of the trial and try it :)

  30. Dev

    Thanks for the article. I learn many things from this article. SEMRush is one of the best SEO tools.

    • Matthew Woodward
      February 25th, 2017 at 8:21 am

      It sure is!

  31. Nik

    SEMrush really is an awesome tool I just hope they will expand there databases for non english content!

    • Matthew Woodward
      February 25th, 2017 at 8:46 am

      They have databases in many languages?

  32. Lorna

    This article is amazing! The skyscraper to end all skyscrapers. Well done you for putting together such a comprehensive guide. I’m signing up for my free trial asap, already totally sold.

    • Matthew Woodward
      February 25th, 2017 at 8:48 am

      Haha thanks Lorna, but it wouldnt be possible to produce content like this if SEMRush wasn’t an awesome tool

  33. Suhaib Hassan

    Hey I have been SEMRush from last 3 months its and out standing tool. I just love it.

    • Matthew Woodward
      February 25th, 2017 at 8:55 am

      Yeah its one of the best tools that money can buy, that is for sure!

  34. Shane Pollard

    That was insane, great read Matt and taking us deep into SemRush love it. Appreciate the share.

    • Matthew Woodward
      February 25th, 2017 at 8:58 am

      No problem Shane :)

  35. Aaditya Koesis Sharma

    Very very nice article

    • Matthew Woodward
      February 27th, 2017 at 10:20 am

      Thanks Aaditya!

  36. James Pollard

    I just got my free trial of SEMRush. It really has been an awesome resource. Now time to actually put the tips into practice. :)

    • Matthew Woodward
      December 31st, 2016 at 2:04 pm

      Yeah make the most of it while you still can :)

    • Shane Pollard
      February 15th, 2017 at 4:21 am

      What are the chances commenting after someone with such a excellent last name, kudos to good sir.

  37. kashif ali

    can i get still ???

    • Matthew Woodward
      December 31st, 2016 at 2:22 pm

      Yes you can

  38. Steve Williams

    Hey Matt, what an interesting piece you wrote! It really helps learn that beast. I enjoyed the whole article, especially “Up Your Advertising Game In Minutes”.

    Sharing your post right now.


    • Matthew Woodward
      December 13th, 2016 at 9:07 am

      Thanks for the share Steve!

  39. Gaurav Verma

    SEMRUSH help me to increase my blog traffic. SEMRUSH is a combo of best seo tools. I recommend to using semrush for every blogger

    • Matthew Woodward
      December 13th, 2016 at 9:21 am

      Yeah it’s an awesome tool for sure!

  40. BoweeDisky

    Great review Matthew !
    I’m using SEMrush and it doesn’t prevent me to maximize results with other similar tool. I’m using quite a lot of these. Can recommend SERPstat for its price. And ahrefs is also indispensable dor backlinks checking…

    • Matthew Woodward
      December 13th, 2016 at 9:56 am

      Yes you can’t beat Ahrefs for backlink checking that is for sure!

  41. Sindhzz Tricks

    Thank-you Very Much Dude!

    • Matthew Woodward
      November 27th, 2016 at 5:52 pm

      No problem :)

  42. zeshan

    Which package you recommend for new ones.

    • Matthew Woodward
      October 28th, 2016 at 9:50 pm

      Which ever is right for you – start cheap then upgrade as you need

  43. Adarsh kumar

    Yeah, thankyou such a wonderful article.
    I love semrush.

    • Matthew Woodward
      October 29th, 2016 at 10:11 am

      Yeah SEMRush is one of the best SEO tools on the market!

  44. s


    • Matthew Woodward
      September 28th, 2016 at 11:56 am


  45. Mark

    Great article on Semrush. Just got this tool and I’m amazed by it, but didn’t know you could do all of this with it. Thanks!

    • Matthew Woodward
      September 26th, 2016 at 11:42 am

      Yeah it is super handy and then some!

  46. Glenn Cooper

    I’m up to point #10 of the above, and have learned so much….

    I think this is going to be late nighter for me.

    My aim in analysing this article is to discover the best SEO tools I should have in my portfolio. I’m an SEO noob and so far I only have:
    – GSA SER
    – Semrush
    – FollowLiker

    What tools would you suggest I look at analysing next? I’m looking to get the best out of SEO with say an initial budget of $1,000, and a monthly budget of $300? Perhaps you can write an article on this? Essentially I’m looking for the best of IM tools to maximise your SEO campaign,

    All the best and hope your Iron Man training is going well,

    Glenn Cooper

    • Matthew Woodward
      September 26th, 2016 at 11:53 am

      Thanks Glenn!

      In terms of tools, what makes you think you need more tools than you already have?

  47. Sundar

    Thanks for the great article for explaining all Functionality about SEMRush. Since a week i was search web for best SEO tools for my website and how to overwhelm the NOT SET data of Google analytics. Now I am confident that this tool will help to research my current ranking keywords and spy my competitors aswell :)

    • Matthew Woodward
      September 26th, 2016 at 12:39 pm

      It is without doubt, one of the most powerful SEO tools on the planet

  48. chen

    Do you have a contact at Semrush that can help us with our issue?

    I only signed up due to the special price off your site and so far all they have threatened to do is turn off our account if we don’t send our ID that matches the credit card used for signup. What a ridiculous way for a SAAS company to operate.

    • Matthew Woodward
      August 15th, 2016 at 11:58 am

      Hey Chen,

      Sorry to hear about that, I guess that is part of their fraud prevention and its not unusual for a SAAS company to operate like that. Many many many hosting companies also require that kind of verification and I don’t think I have the power to influence that sorry =/

  49. Alvin B

    Hi Mathew

    I purchased SEMRush last week and completed a Site Audit I couldn’t believe my site had so many problems. The only problem I have is that there are a lot of recommendations but no instructions on how to fix them. For example, the software advised me to use follow links on my posts instead of the No-follow links, several duplicate contents, meta description problems etc. Do you have nay ideas I can use to rectify the SEMRush problems?

    • Matthew Woodward
      August 9th, 2016 at 4:34 pm

      Well most of it is common sense, if it’s telling you links are nofollow – then go edit them and remove the no follow.

      If there are problems with duplicate meta descriptions or no meta descriptions, then go and edit them (with Yoast SEO it’s easy) and so forth.

      There isn’t a one size fits all guide for fixing the problems, some people have static HTML websites, some use WordPress, some are entirely custom

      • Alvin B
        August 10th, 2016 at 4:40 am

        Thanks Matthew

  50. Nauman

    It’s closed Matthew Sir??

    • Matthew Woodward
      August 8th, 2016 at 12:45 pm

      Yes sorry

  51. Simon Stafferton

    Great guide, so comprehensive!

    I missed the content but am taking advantage of the discount – thanks!

    Also, little typo you might want to correct near the top:

    “rankings for even the rhe most remote areas”

    • Matthew Woodward
      August 8th, 2016 at 12:50 pm

      Oooo great spot, thanks Simon – fixed up :)

  52. Francesko

    thank you for giving away this great tool.
    i am just entering in the contest right now and i hope to win it.
    thank you mathew.

    • Matthew Woodward
      August 1st, 2016 at 12:33 pm

      It’s closed sorry

  53. Paddy

    Has the winner been chosen yet?

    • Matthew Woodward
      August 1st, 2016 at 12:34 pm

      Doing that today :)

  54. Peter Pham

    Poor me! I am always the last come. I hope I will win the next

    • Matthew Woodward
      August 1st, 2016 at 12:34 pm

      Haha sorry Peter, next time :)

  55. Robin Eyre

    A great article Matthew. Well done.

    • Matthew Woodward
      August 1st, 2016 at 12:42 pm

      Thanks Robin!

  56. Satya

    This giveaway will be the turning point for some of the friends but for the below content and information.

    Gained lots of information about SEMRush and it’s actual work as well.

    Your article is great indeed.

    Thank you so much for great share

    • Matthew Woodward
      July 29th, 2016 at 8:55 am

      No problem Satya, glad you enjoyed it!

  57. Pawel

    I never try SEMRUSH. I hop now it could be my turn.

    • Matthew Woodward
      July 29th, 2016 at 9:59 am

      Good luck Pawel!

  58. Don

    Wow.. This is truly an epic post.

    Is it also a good tool for other countries i.e Europeon? Or just has data for us

    • Matthew Woodward
      July 29th, 2016 at 9:52 am

      Yes they have huge datasets for every country

  59. Daniyal

    Wow. I’ve always been overwhelmed with Semrush.
    All I ever did with it was checking the ranking of my competitors, but this
    tutorial takes it to another level.

    Thanks for the awesome post Matt (Y)

    • Matthew Woodward
      July 29th, 2016 at 9:53 am

      Yeah I think many people are overwhelmed by it, hope this helps you take your site to the next level!

  60. Teodorescu Catalin

    I like the ability to compare a client’s website to it’s competition. This feature is awesome. Enables side by side comparisons on how you are doing vs competitors for key metrics such as back links, SERP Results, Domain Strength, etc. The information I can get on Organic Search, Paid Search and keywords is also extremely helpful to the work I do. Thanks Matthew for this article. I wish to win this :)

    • Matthew Woodward
      July 29th, 2016 at 9:53 am

      Yeah and it also makes it easy to impress the client at the same time =D

  61. Aditya

    Always like detailed posts like this.
    Entered the giveaway as well.

    • Matthew Woodward
      July 29th, 2016 at 9:53 am

      Thanks and good luck!

  62. Trone

    I can be slow to get my projects off the ground, so am always looking for tools to help me execute more quickly and effectively. SEMrush one of those items that will help me, and probably one of the better items out there. The endorsements from reputable people also says a lot.

    • Matthew Woodward
      July 29th, 2016 at 9:54 am

      Yeah SEMRush certainly helps to find shortcuts to success =D

  63. Velin Naydenov

    This will be a great way to achieve some rankings and check the competition on some niches.

    • Matthew Woodward
      July 29th, 2016 at 9:54 am

      Do you use a free account currently?

  64. Karan Bhagat

    Hey Mat,

    I entered the giveaway on July 14th, today I arrived on the page and it says you have zero entries. I just want to ask is my entry deleted or is it still there? As I think I had completed all of the given conditions to claim maximum entries.


    • Matthew Woodward
      July 29th, 2016 at 9:54 am

      Are you logged into the widget still?

  65. pietrik

    Good chance to get the best tool around. It’s potential and power have always fascinated me. Keep my finger crossed and hope to get thsi tool

    • Matthew Woodward
      July 29th, 2016 at 9:54 am

      Good luck Pietrik!

  66. JTT

    Appreciate all you do Matt, I have learned a ton from your blog/videos and have definitely increased my return on investment through the knowledge I have gleaned from reading your articles, and then you offer us the possibility to win a SEMRUSH package? Awesome!

    Well, I have been a SEMRUSH user in the past but became a Father and could no longer afford the subscription, so this is a HUGE opportunity that could potentially take my little site to the next level. Thanks for that!!

    Keep up the great work! :)

    • Matthew Woodward
      July 29th, 2016 at 9:55 am

      Congratulations on fatherhood, thanks for your kind words and good luck in the giveaway sir!

  67. kellan

    Winning would be so cool. this is an amazing app I use every day

    • Matthew Woodward
      July 29th, 2016 at 9:55 am

      Good luck Kellan!

  68. Long

    SemRush is the useful tool but the price is quite high for beginning marketer.

    • Matthew Woodward
      July 29th, 2016 at 9:56 am

      Yeah it can be a big expense if you are starting out but at the same time it will help you reach success quicker so it’s a catch 22 situation!

  69. Bryant Hernandez

    Your blog actually got me into internet marketing in 2012 and winning a guru SEMRush account will give me great insight for the 2 websites im currently working on now!

    • Matthew Woodward
      July 29th, 2016 at 9:56 am

      That is great to hear Bryant – I wish you every success!

  70. Martin

    Finding new keyword opportunities from competitiors is my # one use of Semrush. Thanks for the contest.

    • Matthew Woodward
      July 29th, 2016 at 9:56 am

      No problem Martin, keep on hustlin!

  71. TJ

    Wow! Amazing content doesn’t begin to express the love for the teachables you have here. Thanks for running this giveaway, hope to win!

    • Matthew Woodward
      July 29th, 2016 at 9:56 am

      Thanks for your kind words Tj :)

  72. James

    Been following you for some time, this would be amazing to win for my site

    Thanks for the opportunity Matt



    • Matthew Woodward
      July 29th, 2016 at 9:57 am

      No problem James, good luck!


    SEM Rush’s KW data would help me go after the low hanging fruit that my competitors are using to get traffic.

    • Matthew Woodward
      July 29th, 2016 at 9:57 am

      Yeah it’s great for picking out all those long tails!

  74. Demetre Minchev

    This is one of the best tutorials I have ever read.. This is an excellent example of good marketing, great content and a person reaching out to his community. Thank you Matthew for your work.

    • Matthew Woodward
      July 29th, 2016 at 9:57 am

      No problem Demetre :)

  75. Toby Hazlett

    This is amazing Matthew! I look forward to your emails that help me gain a better understanding of the seo world so i can apply it to my business and has helped me rank much better in the SERPs. This tool would be the icing on the cake in helping us take our seo efforts to the next level! Cheers!

    • Matthew Woodward
      July 29th, 2016 at 9:57 am

      Thanks for your repeat readership and support Toby!

  76. chris dernulc

    Great post! I like the give away

    • Matthew Woodward
      July 29th, 2016 at 9:58 am

      Good luck Chris!

  77. anish

    Thanks Matthew for running this giveaway.

    You have been an inspiration for many of us.


    • Matthew Woodward
      July 28th, 2016 at 4:24 pm

      Thanks Anish :)

  78. Kendrick

    Truly an insightful post Matthew, thank you very much for your awesome content. My first site is about to be launched and it’s been a ton of work to get to this point and I know that’s just the start. I would love to have a years membership of SEMRush to help my blog get off the ground. I have used the demo version a few times and it provides a lot of value. Thanks again for this amazing article and I hope I win.

    • Matthew Woodward
      July 28th, 2016 at 3:58 pm

      No problem Kendrick, I hope you reach success with your site no matter what happens :)

  79. Alex

    Thanks for this awesome post. I hope I can win the giveaway. It would help me taking my business to the next level!

    • Matthew Woodward
      July 28th, 2016 at 3:17 pm

      Good luck Alex!

  80. Garret

    Hey, actually a really awesome article man. Very impressed! And looking forward to my account. :-)

    • Matthew Woodward
      July 28th, 2016 at 3:06 pm

      Hahaha that is the spirit :)

  81. Lukas

    Great tool…very very expensive
    Good luck for me :)

    • Matthew Woodward
      July 28th, 2016 at 3:06 pm

      Good luck Lukas!

  82. Mark

    I guess this is the ‘deepest’ review I’ve seen in 2016!
    Anyway, I am a great fan of semrush as it provides very useful information in case you are trying to beat your competition. Semrush give you matching keywords with your competitors and also other keywords that they are ranking. It also gives urls of other sites with similar keywords.
    This information is golden. However, I also use moz and to get the trust flow, citation flow, Domain Authority, Page Authority, source links among other important information.
    I really appreciate semrush, but I believe you need more than one tool to fully understand your niche and competition.
    I hope I will be the lucky guy :)

    • Matthew Woodward
      July 28th, 2016 at 3:06 pm

      Thanks Mark!

      I agree you do need more than 1 tool, but SEMRush provides about 80% of it and you can have great success with just that alone!

  83. Omer Mustafa

    It saves a whole a lot of time by letting you know about the keywords your competitors are ranking for and furthermore helps you understand their ranking techniques like how many backlinks do you need to rank the same keyword (probably more or quality ones) to cross your competitors ranking!

    • Matthew Woodward
      July 28th, 2016 at 3:10 pm

      And one of the hidden suggestions it makes, is if you want to rank for a specific keyword it says – “you should get backlinks from these domains” based on analysing competitors backlinks.

  84. Gregory

    Wow this is crazy! Really awesome and thanks Matt!

    • Matthew Woodward
      July 28th, 2016 at 3:11 pm

      No problem Gregory glad to be of service :)

  85. Gerald Weber

    I just shared the hell out of the article, but I am not sure if it’s giving me the credit to enter the contest.

    that being said I love SEMRUsh and I use it all the time. I’m going to go back over this articles and take my time on each section.

    Thanks for the very thorough article. And thanks for the cool giveaway! :-)

    Hope I win!

  86. Mario

    Great tool for my daily work.

    • Matthew Woodward
      July 28th, 2016 at 3:11 pm

      Good luck Mario

  87. Nikky

    We had tried the trial version earlier. It was good. Hope i win this time. Wow 1 year access its awesome. By the way i’ve tweeted this onto my account and the app doesn’t recognise that. It say’s some error. I’m not a techie to describe all the stuff though

    • Matthew Woodward
      July 28th, 2016 at 3:12 pm

      Hey Nikky, sorry to hear that – do you have a screenshot at all?

  88. Shuaib Shahzan

    Coolest giveaway ever, SEMRush is like a goldmine for digital marketers, a must have tool for everyone, who is into digital marketing.

    • Matthew Woodward
      July 28th, 2016 at 3:12 pm

      Couldn’t agree more Shuaib :)

  89. Anant

    Yet another amazing mammoth post from you, Matthew

    • Matthew Woodward
      July 28th, 2016 at 3:12 pm

      Thanks Anant :)

  90. Yoon

    I don’t currently use SEMrush… but after this review I can see what I’m missing out on! (The most detailed review I’ve ever seen dude!)

    I dislike logging into my G analytics account since I can never recall which links open the stats I’m looking for… I’m literally just clicking away all the damn time! LOL

    There are times when I’ve done quite well with affiliate marketing and then the $$ starts to “dry up”… seeing weekly income every single week in Clickbank to then seeing weeks with 0 income or even (-)

    With SEMrush Guru I could at least see what’s going on with my sites AND “spy” on which sites are siphoning away my income streams… and then do what I need to do to get back on top! (Instead of just constantly launching new sites or buying domains, setting up hosting, etc and then doing… NADA! ugh)

    Or I could always grab the competitive advantage w/ this “secret sauce” when entering new niches and dominating… oh yeeeeaah!

    (So I signed up for Terry Kyle’s webhosting service based on your Traffic Planet Hosting Review. There’s been like no down time and it’s blazing fast! WordPress + fast? Amazing. August 28th will be 2 years with TPH w00t! Thanks Matthew.)

    • Matthew Woodward
      July 28th, 2016 at 3:14 pm

      Yeah the problem with SEMRush is it has so many functions, that many people dont realise how powerful it really is!

      Sounds like you have a very good plan on how best to use the tool though :)

      Glad to hear you are having a great experience with TPH – they are one of the best hosting companies I have ever used!

  91. Broman

    looks awesome

    • Matthew Woodward
      July 28th, 2016 at 3:14 pm

      Good luck Broman!

  92. Bars

    Matthew, this tool looks interesting. I like what you provide to us.
    I hope I can win a copy!

    • Matthew Woodward
      July 28th, 2016 at 3:15 pm

      Thanks Bars :)

  93. Laura

    I tired lot of times this types of offers. But Never i get this OPPORTUNITY. I did 10/10 entries.. now wait for results!

    • Matthew Woodward
      July 28th, 2016 at 3:15 pm

      Good luck Laura =D

  94. Binayak Chatterjee

    I am following your reviews more than three months from now. Hope I will win this giveaway.

    • Matthew Woodward
      July 28th, 2016 at 3:15 pm

      Good luck Binayak!

  95. shoppie

    matthew ROCKS :)
    id like to win matthew :)

    • Matthew Woodward
      July 28th, 2016 at 4:25 pm

      Good luck =D

  96. Cody Trotman

    I had a subscription with semrush for about a year, but had to cancel after I sold my main money site. Just couldn’t justify the cost at the time. Very useful tool! Monitored my rankings and found other keywords to rank for.

    Thanks for the chance to win this Matt!

    • Matthew Woodward
      July 28th, 2016 at 3:16 pm

      Well Cody, I hope I am able to give you back the tool again :)

  97. runitup

    thank you for the opportunity to use one of the best tools out there for competitive research! the helpful information doesn’t hurt either!

    • Matthew Woodward
      July 28th, 2016 at 3:16 pm

      No problem Runitup – good luck!

  98. Liz

    Love to win this and go through your guide Matthew, step by step. It’s an overwhelming product and despite all the documentation they provide, a post like this is probably the shortest route to getting value straight out of the gate.

    • Matthew Woodward
      July 28th, 2016 at 3:16 pm

      Yeah I tried to focus on solving different problems with practical examples here to help people relate better than the current documentation

  99. Andrew

    Wish me luck!

    • Matthew Woodward
      July 28th, 2016 at 3:16 pm

      Fingers crossed Andrew!

  100. Mike

    This is awesome!

    • Matthew Woodward
      July 28th, 2016 at 3:17 pm

      You’re awesome, thanks for taking part!

  101. Simon Strawbridge

    Wow! That looks very strong. Knowledge is power.
    Brilliant post.

    • Matthew Woodward
      July 28th, 2016 at 3:18 pm

      It is indeed Simon =D

  102. Gerva Sharma

    I don’t know about other but after reading this I badly need this.

    • Matthew Woodward
      July 28th, 2016 at 3:18 pm

      Hey Gerva, I wish you luck my friend!

  103. Soup

    Super cool competition!!

    • Matthew Woodward
      July 28th, 2016 at 3:19 pm

      Thanks Soup! I like soup, nom!

  104. Charmaine

    I tried the demo a few months ago. Thank you for the guide, makes me want to check out SEM rush again. Your in-depth guide is sincerely appreciated!!

    • Matthew Woodward
      July 28th, 2016 at 3:19 pm

      No problem Charmaine!

  105. W Hunt

    Hi Matthew,

    Many thanks for the insightful write-up on today’s approach to business building. I am particularly intrigued by your detailed explanation on keyword research and what better way to do it than to leverage on a tool that is a cumulation of years of marketing experience. SEO has evolved more and more into a complex and more buyer-focused process and I’m glad that there are people and tools like SEMRush to assist. Looking forward winning a copy.

    • Matthew Woodward
      July 28th, 2016 at 3:20 pm

      No problem, I am glad to help!

      Yeah SEO is constantly changing and its slowly becoming more about human optimisation :)

  106. Scott Jarvis

    Incredibly detailed article Matthew! I’m Blown away by all SEMRush does. I used it in the past and hope to have an opportunity again.

    • Matthew Woodward
      July 28th, 2016 at 3:20 pm

      Yeah it’s a crazily powerful tool under the hood!

  107. Dylan Cae

    Game Changer. Hope I win it.

    • Matthew Woodward
      July 28th, 2016 at 3:20 pm

      Good luck Dylan!

  108. S26

    SEM Rush could help me to completely dominate my industry. Nice competition, hope to win!

    • Matthew Woodward
      July 28th, 2016 at 3:20 pm

      Good luck =D

  109. Sridhar

    Quiet Interesting. Shows your dedication towards your subscribers. Atleast 3 of us are going to be lucky..

    • Matthew Woodward
      July 28th, 2016 at 3:20 pm

      Well I might have some extra special treats in store as well :)

  110. Preston Miller

    SEMRush is badass. Thanks for doing this giveaway Matt.

    • Matthew Woodward
      July 28th, 2016 at 3:21 pm

      No problem Preston!

  111. Karisimm

    I’ve played with the free version. The paid version would be amazing for my business growth!

    • Matthew Woodward
      July 28th, 2016 at 3:21 pm

      Good luck Karisimm!

  112. Bill Alexander

    I’ve used SEMRush before and it’s great. Very nice add-on feature to offer my clients.

    • Matthew Woodward
      July 28th, 2016 at 3:21 pm

      Good luck Bill!

  113. Jared

    Semrush is just boss, I used it to impress my first SEO client!

  114. Tideswellman

    Great Give away Matthew!

    • Matthew Woodward
      July 28th, 2016 at 3:21 pm

      Thanks Tideswellman!

  115. serkan idil

    Great article! :) i know semrush and i tried it for one month but i really didn’t know all those things you mentioned here :) i hope i can win and get the benefits semrush gives us :)

    • Matthew Woodward
      July 28th, 2016 at 3:21 pm

      No problem Serkan, good luck with the giveaway!

  116. Didds

    Just starting out in IM and this would be a great help to me. There seems to be a minefield of tools out there but from what I have used on the free version of semrush it really is good.
    Some cracking info on your blog Matt keep up the good work


  117. Daniel Boswell

    I’ve used the Pro version of SEM Rush for the last few months but having the Guru level would make my SEO efforts even easier. I really like all the new tools SEM Rush has put out in recent months. Here’s to winning!

    • Matthew Woodward
      July 28th, 2016 at 3:22 pm

      Thanks for taking part Daniel, good luck!

  118. Damien

    Hope I’ll be the winner :)

    • Matthew Woodward
      July 28th, 2016 at 3:22 pm

      Good luck Damien!

  119. CJ

    Outstanding, but expensive SEO tool. A free account would be great, thanks for the opportunity!

    • Matthew Woodward
      July 28th, 2016 at 3:22 pm

      Good luck CJ!

  120. Rob

    Good luck to all of us! i’m in :)

    • Matthew Woodward
      July 28th, 2016 at 3:22 pm

      Fingers crossed for you Rob!

  121. Allan Ward

    I’ve only really used it to analyse backlinks. After reading this I realise there are so many other opportunities.

    • Matthew Woodward
      July 28th, 2016 at 3:23 pm

      Oh yeah there is a whole host of awesome tools under the hood of SEMRush!

  122. Matej

    Previously I’ve tried the free version of Semrush and find it valuable for keyword research for my Amazon affiliate page! I would love to win this possibility to take my site to higer level. Thanks!

    • Matthew Woodward
      July 28th, 2016 at 3:23 pm

      I hope you get that opportunity Matej!

  123. Alan Clark

    I’ve spent the last few weeks building out a new squeeze funnel and preparing an insanely valuable email marketing toolbox, containing the tools and resources I personally used to help bring in over $300,000 for my email copywriting clients over the last 6 months.

    I am now branching out fully on my own and SEM rush would help me massively to build up my rankings to help drive traffic to my new funnel once it’s complete.

    I wish I could afford it myself, but after investing in a 6 month click funnels account at the same time as I’m developing an incredible piece of software to help online marketers reach even more of their subscribers without having to rely on email alone, I barely have any money left to pay for traffic.

    All the best


    PS. Matthew, once I have my completed software back from the developer, if you’d like a beta version of it to test, I’d be happy to send you a copy because you are the software master and I value your views. Good or bad.

    Fingers crossed I win SEMRush.

    • Matthew Woodward
      July 28th, 2016 at 3:24 pm

      Good luck Alan!

      Sounds like you are working on an exciting project and I always like to hear/see what my readers are up to so please feel free to drop it into my inbox when its ready!

      • Alan
        July 31st, 2016 at 5:53 am

        I certainly will. Thanks matt

  124. Ken P

    What a post!

    • Matthew Woodward
      July 28th, 2016 at 3:24 pm

      Thanks Ken!

  125. SecretSauce

    This is a great giveaway of a great tool :)

    • Matthew Woodward
      July 28th, 2016 at 3:24 pm

      Thanks and good luck!

  126. Dustin L

    I hope I win

    • Matthew Woodward
      July 28th, 2016 at 3:24 pm

      Good luck Dustin!

  127. Jelston

    This would make my week to win this prize! Great giveaway.

    • Matthew Woodward
      July 28th, 2016 at 3:25 pm

      Thanks Jelston!

  128. Hannah

    Great read, thanks!

    • Matthew Woodward
      July 28th, 2016 at 3:25 pm

      Good luck Hannah!

  129. Gaurav K

    Would be a treat to get access to SEMrush. Thanks for doing this, Matt!

    • Matthew Woodward
      July 28th, 2016 at 3:25 pm

      No problem Gaurav!

  130. Jared

    I could really use this, Matt. Please accidentally pick me. *wink, wink*

    • Matthew Woodward
      July 28th, 2016 at 3:26 pm

      Hahaha the software draws it automatically using on the backend sorry!

  131. Mark

    would love to get hold of a SEMrush account!

    • Matthew Woodward
      July 28th, 2016 at 3:26 pm

      Good luck Mark!

  132. Andrew Heppinstall

    Excellent giveaway, I have done everything and really hope I win!

    • Matthew Woodward
      July 28th, 2016 at 3:26 pm

      Thanks Andrew, good luck!

  133. Gary

    Ah. Semrush… Probably one of the best tools out there. Awesome ability to drill down into your competition and find out how they are attracting their traffic, what pages are bring in this traffic and the keywords & links used to rank them.

    • Matthew Woodward
      July 28th, 2016 at 3:27 pm

      Yeah its certainly a market leading tool to say the least!

  134. RichardA

    Nice Post

    • Matthew Woodward
      July 28th, 2016 at 3:27 pm

      Thanks Richard!

  135. Nigel

    Great competition!!

    • Matthew Woodward
      July 28th, 2016 at 3:27 pm

      Good luck Nigel!

  136. Timm

    Hey Matthew! Great article! I also use the free version of SEMRush to check my rankings and analyze my competition.

    • Matthew Woodward
      July 28th, 2016 at 3:27 pm

      Then I hope you can upgrade it with a win =D

  137. Chad

    SEMRush look pretty fantastic. I’d LOVE to win!!

    • Matthew Woodward
      July 28th, 2016 at 3:27 pm

      Good luck Chad!

  138. Michael Emery

    Cool app! SEMRush looks pretty cool!

  139. Noman

    I would love to win this giveaways :) one of my favorite tool.Hope to be one of the lucky one

    • Matthew Woodward
      July 28th, 2016 at 4:25 pm

      Good luck Noman!

  140. Joshua Hardwick

    Winning this competition would mean I no longer have to steal my mates account, ha.

    • Matthew Woodward
      July 28th, 2016 at 3:27 pm

      Mwahahahaha shhh, don’t tell anyone :P

  141. Richard Ault

    I’d love to get this access to SEM Rush – it’s a great tool!

    • Matthew Woodward
      July 28th, 2016 at 3:28 pm

      Good luck Richard!

  142. Muhammad Aamir iqbal

    if we use 10 ways that’s mean we enter 10 time?

    • Matthew Woodward
      July 28th, 2016 at 4:25 pm

      Each different method, give you a different number of entries

  143. Felistas

    Awesome tool. I like the SEMrush’s PPC tools best as it helps you to spy on your competitors’ Ads and you can find the ones that are working and you can reverse engineer and make your own that are similar saving you time and money of testing which Ads work. As a whole i think this is a great tool that all IM should have as it can really help you improve your site ranking and thus improve traffic and profits.

    • Matthew Woodward
      July 28th, 2016 at 3:28 pm

      Yeah I couldn’t agree more, it would be awesome if they eventually did it for Facebook ads as well but I think its technically impossible

  144. Hafis

    Wow! I would love to have it. :)

    • Matthew Woodward
      July 28th, 2016 at 3:28 pm

      Good luck Hafis!

  145. Sarik Siddiqui

    Nice insight into Semrush.I hope I am one of the lucky ones

    • Matthew Woodward
      July 28th, 2016 at 3:29 pm

      Good luck Sarik!

  146. Bharat Sharma

    Wow, this is amazing. Semrush is a must have tool ( which many can’t afford, unfortunately) in the current age of blogging.

    Fingers crossed. I hope I’ll win.

  147. Onder Hassan

    Awesome tutorial Matthew. I’ve never really given SEMRush a chance due to it’s complexity. But this will massively help with the learning process.

    • Matthew Woodward
      July 28th, 2016 at 3:29 pm

      I am hoping for you Onder!

  148. Povilas

    I hope I will win!

    • Matthew Woodward
      July 28th, 2016 at 3:29 pm

      Good luck Povilas!

  149. Deewakar Tyagi

    The best tool ever…I saw. Hopefully I’ll win the giveaway. Awesome article though.

    • Matthew Woodward
      July 28th, 2016 at 3:29 pm

      Thanks Deewakar :)

  150. Sahir Farid

    Wow! What an awesome offer. Hopeful for the win..

    • Matthew Woodward
      July 28th, 2016 at 3:29 pm

      No problem Sahir!

  151. silviu

    I use SEMRush every day, love it

    • Matthew Woodward
      July 28th, 2016 at 3:30 pm

      Good luck Silviu!

  152. Raju

    Many times I wondered with this tool features. I hope I can win this give away. Matthew count me in :)

    • Matthew Woodward
      July 28th, 2016 at 3:30 pm

      Yeah there is certainly more to it than meets the eye!

  153. Umer Mahasin

    How many years it took you to write this Matthew?

    • Matthew Woodward
      July 28th, 2016 at 3:30 pm

      I think I started working on the promotion at the start of May

  154. Zeniya

    Great info. Keep it up

    • Matthew Woodward
      July 28th, 2016 at 3:30 pm

      Thanks Zeniya :)

  155. Ryan Cruz

    Hi Matthew,

    Great review and awesome contest! Tweeted this to my readers.

    Wishing you the best!



    • Matthew Woodward
      July 28th, 2016 at 3:32 pm

      Thanks Ryan good luck (love your domain btw)

  156. brian s mcfarlane

    Very thoughtful post on semrush

    • Matthew Woodward
      July 28th, 2016 at 3:33 pm

      Thanks Brian :)

  157. Paulius

    This tool looks awesome! I have used the “demo” version a few times but having the full version of the tool would just be amazing!

    • Matthew Woodward
      July 27th, 2016 at 11:10 am

      Well I wish you luck Paulius!

  158. Duccio

    I use SEMRush and I love it! Hope to be one of the lucky one

    • Matthew Woodward
      July 27th, 2016 at 11:16 am

      Good luck Duccio!

  159. Matt Lim

    I’ve used it in the past but winning a one year membership to SEM Rush would be really great.

    • Matthew Woodward
      July 27th, 2016 at 11:16 am

      Good luck Matt!

  160. Lindo

    wonderful tool, but too expensive

    • Matthew Woodward
      July 28th, 2016 at 4:25 pm

      Hopefully this giveaway will help with that :)

  161. George Asimakos

    Winner winner. Chicken dinner.

    • Matthew Woodward
      July 27th, 2016 at 11:18 am

      Hahah good luck George!

  162. Patchesoft

    Might as well give it a go! I’ve never used a SEO tool like this before :)

    • Matthew Woodward
      July 27th, 2016 at 11:18 am

      Well, you have to be in it to win it!

  163. Greg O' Sullivan

    Phew is right long bit great post – Semrush is exactly what I need to get my blog to the next level – hope I win…hint hint!!

    • Matthew Woodward
      July 27th, 2016 at 11:18 am

      Haha yeah there are so many practical applications of SEMRush especially to grow a blog!

  164. Lisa

    I’ve come here religiously everyday for points. So just praying to the SEMRush gods for this tool, lol!

    • Matthew Woodward
      July 27th, 2016 at 11:21 am

      Haha thanks Lisa, good luck =D

  165. dr chand

    nice post,..really semrush gr8 tool ,i used only free version features are excellet,…

  166. Riads

    how powerful this option is .. i’m really addicted to this . alot of ideas comes to me head when i see this complete professional review ..

    • Matthew Woodward
      July 27th, 2016 at 11:21 am

      What kind of ideas :)

  167. Ram Kumar

    I see that almost all SEO Gurus use SEMRush. I find it unbelievably easy for all the myriad of features it has. Your post makes it easier. Thanks.

  168. Jill

    I’m just starting in SEO and SEMRUSH would be a great tool for my business. I really hope to win one account because I don’t have all that money to pay for it yet :(

    • Matthew Woodward
      July 27th, 2016 at 11:22 am

      Is your name Jill or Andy? :P

      • Jill
        July 27th, 2016 at 11:39 am

        HAHA It’s Jill and I have no personal website yet but made the page of my friend Andy… Now you’re getting me to think I need my own page :P

        • Matthew Woodward
          July 28th, 2016 at 3:34 pm

          Jajajaj si es verdad!

  169. Ziad Ahmad

    I have heard a lot about SEMRUSH from my friends but I hopeful this time I get a chance to actually use it via free giveaway.

    • Matthew Woodward
      July 27th, 2016 at 11:22 am

      Good luck Ziad!

  170. Harsh

    I am In, I will Win!!

    • Matthew Woodward
      July 28th, 2016 at 4:25 pm

      Good luck harsh!

  171. sean

    I like SEMRush which I can use for updating backlink lists towards competition for quite sometimes. The layout of SEMRush is colorful which is appealing. I like their design and friendly web design.

    • Matthew Woodward
      July 27th, 2016 at 11:23 am

      They have a great user interface that makes complex tools/data very easy to access

  172. Kristján Már

    I’ve always been interested in the tool but not quite had the budget – have no doubt that it could really enhance research, for both new and old projects.

    • Matthew Woodward
      July 27th, 2016 at 11:23 am

      Then I wish you luck Kristján!

  173. Adam

    I lost my 23 year career last month and Semrush will be instrumental in helping me make my new life as a freelance Internet marketing writer a success.
    Thanks for such a wonderful guide MW!

    • Matthew Woodward
      July 27th, 2016 at 11:24 am

      Sorry to hear that, but careers are so 1970’s nowadays so screw them and build your own empire :)

  174. Hans Anderson

    Great contest!

    • Matthew Woodward
      July 27th, 2016 at 11:26 am

      Thanks Hans :)

  175. Luisa Drummond

    SEMRush is a great tool for internet marketers, as it helps you with SEO and saves you a lot of time.

    • Matthew Woodward
      July 25th, 2016 at 7:54 pm

      I agree Luisa, its a killer tool for all digital marketers!

  176. Mark

    This is such a great deal. There is so much value to be had rom your site it’s kinda crazy!

    • Matthew Woodward
      July 25th, 2016 at 5:16 pm

      Thanks Mark – I try my best :)

  177. Dan

    Great giveaway. Could definitely use an SEM Rush subscription. I’ve subscribed for a month before, but found I didn’t use it enough to justify the expense. I wish they had a cheaper option for people who only need it once or twice a month.

    • Matthew Woodward
      July 25th, 2016 at 5:17 pm

      Yeah that happens with many people for many tools unfortunately, I always plan how I will implement a tool before I buy it :)

  178. AmoHits

    Love semrush :) always use it to check my site status and ranks :) Following you from last few years and always read this word SEMRush in each post :)

    • Matthew Woodward
      July 25th, 2016 at 12:13 pm

      Hahaha yeah it’s a very popular tool to say the least!

  179. Rob Tolchard

    I have been thinking very seriously about SEMRush recently but dragging my heels to justify the cost. I have now though been fully convinced by your extensive review.and of course, to win an account would just be super awesome. Keeping everything crossed :-)

    • Matthew Woodward
      July 25th, 2016 at 12:06 pm

      Yeah it pays for itself if you actually put it into action :)

  180. Lilach Bullock

    I’ve heard such great things about SEMRush – have been wanting to get on board for a while. Love your extensive write up and wow – what an awesome competition :)

    • Matthew Woodward
      July 25th, 2016 at 11:54 am

      Thanks Lilach – good luck =D

  181. WendZel

    Great tool for finding competitors’ keywords, and finding new keywords I didn’t even know I needed!

    • Matthew Woodward
      July 25th, 2016 at 11:54 am

      Hahaha yeah its second to none for that!

  182. Chris


    • Matthew Woodward
      July 25th, 2016 at 11:55 am


  183. Jadyn

    Domain vs Domain is key. Keyword Magic categorization is great.

    • Matthew Woodward
      July 25th, 2016 at 11:55 am

      Yeah that is a sweet feature of SEMRush =D

  184. Jeremy Morris

    I LUV SEMRUsh, just so dang expensive!

    • Matthew Woodward
      July 25th, 2016 at 11:57 am

      Well hopefully this giveaway will solve that problem for you :)

  185. Sunil Singh

    I like SEMrush for several reason. You can perform lots of different analysis of your competitor’s website. Since the access is bit expensive, I use the features available for FREE users only.

    I hope, I could win this giveaway and have the full access.

    Thanks in advance.
    Sunil Singh

    • Matthew Woodward
      July 25th, 2016 at 12:20 pm

      How do you use the free features of SEMRush to your advantage?

      • Sunil Singh
        July 26th, 2016 at 1:03 am

        Mathew – When you sign up for a free account, you are allowed to see first 10 results of your competitor’s website up to a limited number of time (probably 10 or so).

        Under “Top Organic Keywords” section when you click full report, you are allowed to checkout only first 10 results. It helps me understand which keyword is sending maximum traffic to my competitor’s website. I analyse the keyword for its competitiveness if in case I want to target it. Alternatively, using it as a seed keyword, I perform keyword research through Long Tail Pro.

        When you are in the middle of important analysis and you run out of ALLOWED Limit (Free access), I use some proxy tool to fill the limits again (it changes IP) and do the analysis.

        There are quite a few columns that can be rearranged. For example if you hit the “Volume column” you will have altogether new keywords. Similarly if you hit “CPC” column, you will have completely new keywords.

        I mean since we (me and competitors) belong to same niche, I use this free access to research good keywords and see if I can compete for that keyword.

        I can make great use of Paid account wherein, I’ll have unlimited access of every damn feature of this beautiful tool.

        I hope this suffice.

        Cheers !

        • Matthew Woodward
          July 27th, 2016 at 11:25 am

          That is some great extra advice Sunil and I am sure that will benefit many people here, thanks for sharing!

          • Sunil Singh
            July 27th, 2016 at 11:22 pm

            Yeah, it can help people who just started and aren’t in a position to invest much initially. However $69.95 for a monthly subscription is pretty much justifiable.

            Sunil Singh

          • Matthew Woodward
            July 28th, 2016 at 3:31 pm

            That is true and it certainly helps accelerate success by removing a lot of the guess work when you are just starting out

  186. Nafees

    Hoping to Win

    • Matthew Woodward
      July 25th, 2016 at 11:57 am

      Good luck Nafees!

  187. Julien

    Epic post about Semrush :) I use Semrush since many years and i love them with Ahrefs ! So good SEO tools !

    • Matthew Woodward
      July 25th, 2016 at 11:57 am

      Yeah those 2 tools combined are dangerous for your competitors :)

  188. Ioana

    Thanks for the giveaway :)

    • Matthew Woodward
      July 25th, 2016 at 12:07 pm

      No problem LIoana!

  189. TimBrett

    Nice Summary of the Semrush Functions, I would like to know more about the API Usage. :)

    • Matthew Woodward
      July 25th, 2016 at 12:07 pm

      What would you like to know?

      • Tim Brettschneider
        July 26th, 2016 at 12:22 am

        First off you don´t mention the API Function at all, should be added because it is a great function for advanced Users.

        I did use it in the past but I think I am not using the full potential, so any Tipps on best practice and how to´s would be helpfull.

        • Matthew Woodward
          July 27th, 2016 at 11:26 am

          Ahhh I see what you mean, so I should add a section about how you can use SEMRush to enhance other tools with their API – eg URLProfiler

  190. Gaurav Chopra

    Once again, a fabulous post.

    • Matthew Woodward
      July 25th, 2016 at 12:21 pm

      Thanks Gaurav!

  191. Jimbo1

    if only i knew how many people had entered…

    • Matthew Woodward
      July 25th, 2016 at 12:07 pm

      You have very good chances of winning right now :)

  192. Sithinunt

    Love SEMRush!

    • Matthew Woodward
      July 25th, 2016 at 12:08 pm

      That makes two of us!

  193. Tony

    Great post Matthew, I didn’t realize you could do so much with SEM Rush, I could use all the features and your post provides a great guide. I hope I win!

    • Matthew Woodward
      July 25th, 2016 at 12:09 pm

      Yeah there are lots of awesome features buried away within SEMRush!

  194. Raphael Stachurski

    Great post Matthew.

    • Matthew Woodward
      July 25th, 2016 at 12:09 pm

      Thanks Raphael!

  195. vYzion

    Wow, pretty bomb-ass competition. Be interested to know how much new traffic this generated for you.

    • Matthew Woodward
      July 25th, 2016 at 12:09 pm

      That makes two of us, I updated my analytics plugin and lost 3 days of traffic info /facepalm

  196. Stjepan

    One for me please!

    • Matthew Woodward
      July 25th, 2016 at 12:10 pm

      Good luck Stjepan!

  197. Dimis

    As a beginner i have a lot to learn from this… read over it again and again..

    • Matthew Woodward
      July 25th, 2016 at 12:10 pm

      Feel free to come back and use it as a reference as often as you like :)

  198. Mehul Boricha

    Amazing Giveaway! and thanks for giving us an opportunity and chance to get world class tool (SemRush). Hoping to win this giveaway!

    • Matthew Woodward
      July 25th, 2016 at 12:10 pm

      No problem Mehul, it’s my pleasure!

  199. CJ

    WOW!!!! So many features, helpful and extremely overwhelming at the same time. Will you be doing any video tutorials/walthroughs in the future??

    • Matthew Woodward
      July 25th, 2016 at 12:11 pm

      Well, I think the tutorial pretty much covers every use case – what else could I possibly cover?

  200. sadra

    Smrash is a great tool as per my used . I wish, I will able to win this guru package for free.

    • Matthew Woodward
      July 25th, 2016 at 12:12 pm

      Good luck with your entry Sadra!

  201. Siddhesh Bhagwat

    very deep analysed ! well structured! I often use semrush for competitor research but after read whole post I can do it better level. thanks man for great post!

    • Matthew Woodward
      July 25th, 2016 at 12:12 pm

      No problem Siddesh!

  202. chen

    Hope I can win this!

    • Matthew Woodward
      July 25th, 2016 at 12:12 pm

      Good luck Chen!

  203. Amir R.

    Great Post!

    • Matthew Woodward
      July 25th, 2016 at 12:12 pm

      Thanks Amir!

  204. Krishna Bogati

    I think better than so i like

    • Matthew Woodward
      July 25th, 2016 at 12:21 pm

      Well, they both do very different things so they aren’t comparable tools in my opinion

  205. Wayne Clayton - SocialBuzzMe

    The giveaway is brilliant Matthew…but the content in this post is GENIUS. The gold in this post is incredible and I will be sure to pass this along to everyone I can. This was a lot of work to write and compile, and I appreciate your efforts.

    Hopefully readers take the real time to read and apply the wisdom on this page. I know I will. Thanks again!! :)

    • Matthew Woodward
      July 25th, 2016 at 12:14 pm

      Thanks for your kind words Wayne, I hope you put it all to good use and don’t forget to share it with your giveaway link to earn more entries ;)

  206. Andrew Girardin

    Semrush is very handy, and if I win I will take a week off work so I can read this guide. Epic barely begins to cover it.

    • Matthew Woodward
      July 25th, 2016 at 12:14 pm

      Hahahahahaha just pick out the relevant sections to you and work on those!

  207. Ionut

    I will really love to win!

    • Matthew Woodward
      July 25th, 2016 at 12:14 pm

      Good luck Ionut!

  208. Dave Briggs

    What a great giveaway! Fingers crossed I win, as I am sure I would receive a lot of value from it, and could then share with my own audience.

    • Matthew Woodward
      July 25th, 2016 at 12:14 pm

      I wish you luck Dave!

  209. Richard

    SEMrush could help me a ton with SEO at the moment. I have had two businesses before. I currently work full time for a construction business doing marketing and application development. The reason i no longer have a business is because i couldn’t afford to pay the monthly office space. I lost my team because there wasn’t enough sales coming in. I was trying to gain a large audience by focusing on content and free material. However, it did not produce the results i was hoping for and resulted in me being in debt. I’m 27 years old, still going to school, and working towards my dream. This could help me out tons.. and i have always followed your awesome blog. Give me a chance Matt!

    • Matthew Woodward
      July 25th, 2016 at 12:15 pm

      Hey Richard, sorry to hear about that and I hope you find your feet again, it sounds like you have learned many valuable lessons which have brought you many steps closer to future success!

  210. Dario Zadro

    Wow, amazing write up! So many very actionable tips here. I’m curious as an affiliate, how many 30 day visits do you show in the affiliate portal? Would love to know the affiliate revenue this generates for you, thanks!

    • Matthew Woodward
      July 23rd, 2016 at 10:49 am

      Hey Dario,

      Are you talking about the BeRush affiliate portal?

      • Dario Zadro
        July 23rd, 2016 at 1:51 pm

        Yes, exactly. Curious on your stats so that I can benchmark my conversions. I’m currently bringing them 1500 visits and 120 unique visits per month. Thanks!

        • Matthew Woodward
          July 25th, 2016 at 12:16 pm

          Well right now the stats are skewed because of this giveaway, but in a month when things have settled down they will normalize somewhat but right now 3095 visits/399 uniques

          • Dario Zadro
            July 25th, 2016 at 1:03 pm

            That’s good to know so I can cross-reference against your income report and see which affiliate traffic has the best conversions. Your blog is awesome, thanks for all the great tips and personal response!

          • Matthew Woodward
            July 25th, 2016 at 5:16 pm

            Hahaha yeah you can do that :)

            No problem and feel free to reach out next month once my stats have settled and I’ll give you some backend screenies/more info!

  211. Gavin M

    What an amazing review of Semrush, really gave me quality insight being a beginner.

    • Matthew Woodward
      July 23rd, 2016 at 10:50 am

      No problem Gavin!

  212. Simon.D

    I might have missed it, but could you remind me what ‘Skyscrapering’ means? Loved the read!

  213. Zheka

    One for me please!

    • Matthew Woodward
      July 23rd, 2016 at 10:52 am

      Good luck Zheka!

  214. Krzysztof Radzikowski

    Thats a bigh review- congrats for it. I heard about this tool. Currently using similar one for local Polish market – it have many similar features but comparing to your review … its a big difference

    • Matthew Woodward
      July 23rd, 2016 at 10:53 am

      What is the name of the Polish tool you use?

      • Krzysztof Radzikowski
        July 23rd, 2016 at 11:23 am


  215. Anthony

    Thanks Matthew

    • Matthew Woodward
      July 23rd, 2016 at 10:53 am

      No problem Anthony!

  216. Krystian

    Out of the sudden, in the middle of the summer – fantastic giveaway. SEMRush would be a nice addition to my toolbox. Thanks for organizing this, Matt!

    • Matthew Woodward
      July 23rd, 2016 at 10:53 am

      Haha thanks Krystian :)

  217. Andrew Callus

    This is a great tool for SEO and i hope i win it :)

    • Matthew Woodward
      July 23rd, 2016 at 10:54 am