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NitroPack Review & Case Study

Review of: NitroPack
Reviewed by: Matthew Woodward
Rating:
Updated On: January 4, 2022

Summary:

NitroPack makes it easy to achieve perfect Google Pagespeed scores whilst also delivering excellent performance across all Core Web Vitals metrics. It takes a few minutes to setup, but instantly speeds up your site by delivering perfectly optimized device specific experiences.

If you’re not paying attention to site speed, I guarantee you are leaving money on the table.

Slow websites result in-

  • Lower search engine rankings
  • Higher bounce rates
  • Lower conversion rates
  • Higher costs per acquistion
  • Lower profits

I cannot stress enough how important site speed is if you want to increase your search traffic, but nearly every site I review has failed to address it.

This is especially important with the rollout of Google’s Core Web Vitals update!

But:

All of this is easy to fix yourself without hiring developers.

Just spend 5 minute setting up NitroPack and voila!

My NitroPack case study is going to show you the before and after results, along with how we used it achieve site speed perfection.

What Is NitroPack?

NitroPack is a cloud-based performance optimization tool that helps you optimise your website performance.

Specifically, it will help you get 100/100 Google Pagespeed Scores and fix all of your Core Web Vital issues in a couple of clicks.

NitroPack Review

It integrates with WordPress, Magento, WooCommerce, Opencart and other platforms.

Once you sign up, it takes less than 5 minutes to set up and starts delivering instant results from its CDN platform which includes

  • Complete image optimization stack
  • HTML, CSS, and JavaScript optimization
  • Critical CSS, DNS prefetching & preloading

…and much more!

Our Results With NitroPack

I decided to put NitroPack to the test on this blog.

We collected a bunch of data from WebPageTest and Google Pagespeed Insights, then we installed NitroPack and ran the same tests again.

This is what we found-

AVERAGE SCORES BEFORE NITROPACK OPTIMIZATION AFTER NITROPACK OPTIMIZATION
Fully Load Time (s) 7.50 2.02
Requests 100 29
Bytes (KB) 2,554 442
Desktop 79/100 98/100
Mobile 41/100 90/100

Take a look at this Google Sheet which includes all of the data we logged for our testing.

As you can see the performance gains that NitroPack offers are huge.

And I was very happy to see that many pages are posting 100/100 mobile Google Pagespeed scores using Batchspeed

batch google page speed results

In terms of ease of use and results, NitroPack is the best site speed optimization tool I’ve used in the last decade.

So let me break down its best features for you…

What Do I Get For My Money?

I’m going to show you all the different features of NitroPack below, or you can just watch this short video:

YouTube video

Easy Setup & Installation

Setting up NitroPack is really simple.

First, you need to create an account:

  1. Go to NitroPack
  2. Select your plan (they have a free plan)
  3. Enter your details
  4. Accept the terms & conditions

And that’s it.

After that, you need to connect your site to NitroPack.

To do so you need to download and install the relevant connector (a plugin for Wordpress). Once NitroPack is installed, you’ll see a screen that looks like this:

NitroPack Installation

Then all you have to do is:

  1. Log into your account
  2. Go to Dashboard > Connect Your Website
  3. Copy Your Site ID & Site Secret to your connector
  4. Click on Connect

And that’s it!

HTML Optimization

It’s very easy for your HTML code to become unnecessary bloated and not necessarily optimized in the right way.

NitroPack has a number of feautres that will automatically make your code faster and lighter such as HTML minification:

HTML Features

Along with HTML compression to deliver & load your site quickly to your visitors no matter how bad their connection is.

HTML Compression

Plus, it automatically optimizes any necessary “DNS pre connects” to help reduce load time and speed up connections to required sources.

CSS Optimization

Like HTML, it’s easy for CSS files to become bloated which lots of styles that aren’t used on the current page you are viewing.

NitroPack have built a number of features specific to optimizing CSS-

  • CSS Combining – They automatically combine your CSS files into 1 perfeclty optmized file
  • Above The Fold CSS – To make sure your site render as quicly as possible, they extract and load the CSS needed above the fold first
  • Minification – The optimized CSS code is then minified to reduce file size
  • Compression – Which is then compressed to deliver it quickly

All of this is done alongside the deferred loading of Google Fonts which means your site and content gets loaded rapidly.

To put it simply NitroPack will reduce load time and reduce first content paint times with its unique approach to CSS optimization.

JavaScript Optimization

JavaScript is public enemy number 1 for optimizing your site speed.

These include things like JQuery or tracking scripts like Google Analytics or Facebook pixels alongside any Javascript functionality baked into your site.

javscript optimization

This is why NitroPack have built a number of Javascript optimization specific features that allow your site to load faster without any loss of function-

  • JS Combining – Combining Javascript files usually creates problems but NitroPack’s intelligent solution works out the box
  • JS Minification – All Javascript code is automatically minified without breaking anything
  • JS Compression – Which is then all compressed to deliver it as quickly as possible
  • Defered Loading – And automatically defers the loading of scripts that can wait, while giving priority to the most important scripts

What I love about NitroPacks approach is that it just works out of the box with a number of popular scripts.

This isn’t usually the case with optimization plugins and I’ve been very impressed with NitroPack’s ability to overcome Javascript problems.

Image Optimization

Images also provide a huge amount of opportunity to add unnecessary bloat to a page.

Usually by having unoptimized images in the first place or by serving images that are larger than they need to be for the device that is viewing your site leading to:

  • Increased loading times
  • Increased page sizes
  • Decreased pagespeed scores

image optimization

NitroPack takes care of image optimization automatically by:

  • Adaptive image sizing: It automatically loads the perfectly sized image, every time.
  • Image compression: All images are compressed with lossy or lossless compression algorithms which retain all quality
  • WEBP Support: Automatically load optimized WEBP files where the browser suports them
  • Advanced lazy loading: Defer the loading of your images until your visitors need to see them.

This means that no matter the device or browser, you will always be loading the most optimized version of the image automatically.

Robust Content Delivery Network

NitroPack includes a robust CDN which means all of your HTML, CSS, Javascript and images will all be served locally to your visitor.

So if your visitor comes from Germany, everything loads from a German data center. If they come from the UK, everything loads from a UK data center and so forth.

content delivery network

The NitroPack CDN also includes some additional features:

  • GZIP & Brotli Compression: modern compression formats for a quick data delivery.
  • Global CDN: which helps deliver your website quickly everywhere in the world. No matter where your visitor is.
  • HTTP/2 Compatibility: which optimises your site for fast delivery over HTTP/2.

Advanced Caching System

All of this is built on top of NitroPacks advanced caching system which includes a number of features to make caching more intelligent-

Smart Invalidation
This ensures that optimised content is always served to your visitors while your new content is being updated in the background.

Smart Cache Invalidation Feature

Cookie & Device Awareness
A lot of sites use cookies to deliver optimised and personalised content based on your customer’s data like:

  • Currency
  • Language
  • Device
  • Country

NitroPack is able to recognize this and generate optimized pages for each device and visitor as needed on the fly.

variation cookies

For example your site might look different on a desktop computer, a tablet and a mobile phone – NitroPack will create unique caches for each of those devices to make sure it’s always delivering the most optimized experience possible.

3rd-party Cache Integration
NitroPack is compatible with 3rd party caching software such as:

  • Vanish
  • Sucuri
  • NGINX cache
  • Cloudflare
  • Cloudways cache

And much more!

nitropack integrations

Automatic Cache Warmup
The cache warmup feature means that all of your pages will always be optimized no matter what.

Whether you published them 6 years ago or you made a content update 30 seconds ago, the automatic cache warmup has you covered-

cache warmup

Make sure you set it up with your homepage and sitemap URL’s.

NitroPack Pricing

So now that you know what you get, for your money – you are probably wondering how much it actually costs.

NitroPack offers a FREE plan for you to try it out without any commitment.

Over and above that there are four different plans that are all priced depending on how big your site is:

NitroPack Pricing

For more details about the prices, I suggest you check the NitroPack pricing page.

NitroPack vs WP Rocket

NitroPack and WP Rocket offer a very similar feature set, but NitroPack is the clear winner in terms of the features offered and the performance it delivers.

In our own test results, the “before” scores were done with WPRocket installed. Then we removed WP Rocket and replaced it with NitroPack for the “after” scores-

wprocket vs nitropack case study results

As you can see there is a clear winner in terms of pure performance.

There is also a clear winner when we look at things from a features perspective:

NitroPack WP Rocket
Easy Installation
Advanced Caching Features
CDN Included X
CSS Optimization
Image Optimization X
JS Optimization
HTML Optimization
3rd-party Integration
Support Team
Compatibility with other plugins

– Enabled       – Partially      X – Not Available

NitroPack is the winner, without a doubt! It offers features and performance that WPRocket can only dream of.

But that does come at a cost and NitroPack is quite a lot more expensive than WPRocket especially if you’re running multiple sites.

So if you are just starting out, you might want to consider using WP Rocket until you have established traffic and content. WP Rocket is still one of the most powerful caching plugins out there and will do just fine for any WordPress sites.

I used it for many years and never had any trouble, you can learn more in my full WP Rocket review.

Why Is Site Speed Critical?

It is essential you understand how your website speed can impact your ability to generate revenue.

You have only 5 seconds to engage your website visitors, and each second is crucial.

To make things worse:

Every second delay will:

  • Reduce your page views
  • Reduce visitors’ satisfaction
  • Reduce your conversion rate
  • Increase your bounce rate

So let’s delve a little deeper so you can understand precisely how that happens.

Google Ranking Factor

You probably already know it:

Site speed has been a confirmed Google ranking factor since 2010.

Google Search Central Blog- Site Speed

All things equal – the faster your website is, the better you will rank.

However, it’s about to become even more significant since Google has announced the page experience signals algorithm update.

The new page experience signals will combine Core Web Vitals (loading, interactivity, visual stability) with the existing search signals, including:

  • Mobile-friendliness
  • Safe-browsing
  • HTTPS-security

… and intrusive interstitial guidelines.

Core Web Vitals Update

So if you weren’t taking site speed seriously before, you absolutely must do now.

If you jump into Google Search Console you can look at the Core Web Vitals report to see how you’re doing-

core web vitals report

If you see a lot of Poor URLS, you are leaving a lot of search traffic on the table!

Human Ranking Factor

As I said before, people don’t like slow-loading websites.

Amazon reported that a one second delay in load time costs them $1.6 billion in sales per year.

Site speed is a ranking factor for customers, just like it’s a ranking factor for Google.

Page Speed

Luckily for you:

All of these problems can be solved in 5 minutes with NitroPack.

Wrapping It Up

As you can see from our results:

NitroPack Results Infographic

NitroPack took an already well optimised site (WPRocket + ShortPixel + KeyCDN + Cloudflare) and took it to the next level!

I mean…

…who doesn’t want to see 100/100 mobile Pagespeed Scores like this:

batch google page speed results

And let’s not forget:

All of that backs into posting a perfect Core Web Vitals report with Google-

core web vitals report

These are the reasons why I use NitroPack across my portfolio of sites.

Try NitroPack for free today!

NitroPack Free Plan

Frequently Asked Questions

Is NitroPack any good?
Yes. NitroPack is an amazing cloud-based performance optimization tool for speeding up your website. According to my tests (see results in the case study above), NitroPack is the easiest way to fix your speed issue and boost your performance.

Does NitroPack cheat?
No, NitroPack doesn’t cheat. NitroPack simply uses a different approach (than traditional optimization tools) to speed up websites and get amazing results. If you don’t believe me, try the plugin yourself and test your speed with speed tools such as GTMetrix or Google Page Speed to see what happens.

How quickly does NitroPack work?
It can take to NitroPack between a few seconds to a few minutes to optimise a single page of your site, depending on the size and length of your content.

How much does NitroPack cost?
NitroPack offers a free version perfect for testing. Once you’ve tested the tool and are ready to invest, you can choose between 3 pricing plans. The first plan costs $21 per month, the second plan costs $51 per month and the third one costs $176 per month. Note that if you pay annually, you’ll get a discount.

Is NitroPack better than WP Rocket?
NitroPack and WP Rocket offer a very similar feature set, but NitroPack is the clear winner in terms of the performance it delivers. So, if you’re looking to boost your speed scores and improve your overall performance then NitroPack is the option you should consider.

18 Responses

  1. Omar
    6.22.2021

    Hello Matthew,

    I have implemented it on 4 websites already after reading this article. But, still there are negative reviews out there stating that Nitropack tricks Googlebot and is bad for SEO. As I have added it just a few days back and cannot comment on the performance, I wanted to know how has it impacted the SEO performance on your website since you installed it?

    Thanks a lot for the content!

    • Matthew Woodward
      June 23rd, 2021 at 8:32 am

      Hey Omar. So far so good. It hasn’t had affected my SEO performance.

  2. Muk Swami
    6.6.2021

    Yes this is correct about Nitropack, I had experience with this, it makes fast like a rocket.
    my score 40 to 92.

    • Matthew Woodward
      June 7th, 2021 at 8:43 am

      Awesome! Cheers :)

  3. Victor
    5.27.2021

    Matthew, why your homepage is measure 54 in the mobile Google PageSpeed Insight? Isn’t it too low?

    • Matthew Woodward
      June 4th, 2021 at 8:07 am

      Hmm, I just did the test quickly with Google PageSpeed Insights, and I got 92/100 on mobile and 100/100 on desktop…

  4. Lisa
    4.28.2021

    Hi Matt, I just got nitropack up on two of my sites. The page speeds went way up, but one of the sites could still use a little more speed optimization. Do you have a ‘next step’ type recommendation? I’m looking at a few services to see if they can help. Would love any referrals or recommendations. I’ve heard about the asset cleanup plugin too, but not sure if that can work in combination with nitropack (or will do anything further). Any help is appreciated.

  5. Edd
    4.19.2021

    I saw complaints that this hurts SEO ranking. Can you please address this issue? thanks

    • Matthew Woodward
      April 21st, 2021 at 10:32 am

      Yeah, basically people are saying that NitroPack is “cheating” Google by using black hat SEO techniques…which could hurt/impact your ranking (from what they are saying – because till now I haven’t had any issue).
      So if you are one of these people that care about these stupid white hat/black hat SEO labels then you should just ignore NitroPack and move on because you’ll always see comments like these. But if you’re someone that cares about results then you should pay close attention to NitroPack. It’s the best plugin I’ve tried so far.

      • RogerM
        May 1st, 2021 at 10:48 am

        “So if you are one of these people that care about these stupid white hat/black hat SEO labels then you should just ignore NitroPack and move on because you’ll always see comments like these. But if you’re someone that cares about results then you should pay close attention to NitroPack.”

        I don´t know what to think of this comment coming from an SEO expert.

        Are you publicly stating it´s ok to bend or break the rules in the pursuit of results? Is this what you say to your SEO clients? Do you feel this is the right approach when building long-term business?

        I think you´re worried more about affiliate commissions than the product you´re pushing to your audience.

        • Matthew Woodward
          May 3rd, 2021 at 9:33 am

          Hey Roger,
          No, this is not what I meant.
          NitroPack is a really good plugin – I use it on my own blog…
          Do you think I would use a plugin that could cause issues to my website?
          Do you think I would recommend a plugin that could break my reader’s sites?
          The answer is: no. Before publishing this post I ran tests.
          I would never recommend to my clients a tool that is “dangerous” or isn’t working.
          Plus, NitroPack isn’t breaking the rules. It just works differently from other plugins…

  6. Pete
    4.14.2021

    Thank you for the article, but I didn’t understand do we need to set it up manually, of just leave it when we connect it?

    Cheers

    • Matthew Woodward
      April 14th, 2021 at 9:45 am

      Hey Pete,
      First, you need to create an account, then you need to connect the plugin.
      Once it’s connected you can change the set up if you want.

  7. Jedi
    4.14.2021

    Very interesting review and for sure I will consider Nitropack for one of my projects, as I hear a lot about it lately.

    But 1GB of CDN bandwidth is really small for the free plan and I don’t know if you can test the plugin thoroughly.

    • Matthew Woodward
      April 14th, 2021 at 9:25 am

      Well, if you think it’s not enough for you, you can purchase one of the plans.
      They offer a 14-day money-back guarantee if things don’t work out for you.
      What do you think?

  8. Mostofa
    4.13.2021

    Hi Matthew,

    Thanks a lot, buddy. It was really nice to read this blog. I just optimized my website through nitropack and it’s really awesome. Love you buddy for these wonderful tips.

    • Matthew Woodward
      April 14th, 2021 at 10:33 am

      Great for you! Cheers :)

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