Being able to find and produce SEO reports can be the making of a successful business.
Whether that is being able to demonstrate to your clients exactly what you are doing for their website. Or using those reports to build your own business.
Either way, knowledge is power.
By finding measurable data and building detailed reports you can effectively analyse your findings and decide what the next steps for your business are.
You can see what successes you are having and where you need to improve.