18 SEO Copywriting Hacks That Get Results In 2022

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Imagine you could get your search traffic to hang on your every word.

If every click from Google were to stick. People would glide down your page with ease.

And, by the end of it, transform themselves into your loyal fans. Or, even better – your repeat customers. How great would that be?

But right now, that feels like it’s a whole world away, doesn’t it?

  • Your bounce rates are through the roof
  • Your on page time is less than the average sneeze
  • Your conversion rates are shocking

You’re a few weeks away from throwing in the towel and giving up.

But, it doesn’t have to be this way:

 The secrets of the best SEO copywriters are only a few scrolls away .
And, all you have to do to learn them for absolutely free is scroll down the page.

Because in this article I’m going to show you exactly what you need to do to create SEO rich content that converts more highly than ever before.

What Is SEO Copywriting?

SEO copywriting is about crafting content that targets specific keywords with high levels of engagement to keep your readers hooked.

Your content exists to engage the readers, build the brand, and convert. You have to make it engaging enough for the readers to stay on your site and follow the links further down the funnel.

Surfer SEO

This has a number of benefits such as increasing time on page, reducing bounce rates, increasing conversion and sending key quality signals to Google’s ranking algorithms.

Sounds complicated right?

But it doesn’t have to be with these 18 SEO Copywriting strategies-

1. Hook Your Reader With A Question

Do you know what’s amazing about human psychology?

I didn’t know this, but when I first learned about it I kicked myself. It was just so damn obvious! And it transformed how I approach SEO copywriting.

What is it?

It’s that people are hard-wired to find the answers to the questions they’ve just been asked. The human brain will always look to complete the information loop.

Do you know why that is?

It’s because our brains are designed to find closure and keep us hooked until we do.

SEO Copywriting Questions
And the best part of it all?

It happens subconsciously and most people never realize it’s happening to them. But, they can feel that need to read the next sentence.

…did you figure out that I’ve been doing it to you since the start of this section?

Later in this article, I’m going to show you how to take advantage of this psychological flaw using a copywriting hack called “open loops”.

But first I want you to understand that questions are a powerful tool.

You can use specific questions like:

  • Are you struggling to lose weight?
  • Do you know why 99.9% of people fail to make money online?
  • Do you ever wish you could just quit your job and travel the world?

Or you can ask more general ones like:

  • Does this sound like you?
  • It sounds crazy, right?
  • What’s the worst that could happen?

Questions like this give the reader a subconscious reason to keep reading.

 And that is your 1x job as an SEO copywriter.

2. Build ‘Em Up And Knock ‘Em Down

That was officially my favourite subheading to ever write; probably because it’s one of my personal favourite strategies.

With this method you utilise something called The Bridge Model.

It’s an old NLP method I picked up when I worked in corporate companies back in the UK.

And, now it works brilliantly to get people to read your articles.

It takes three steps:

  1. The Desired Situation: Let them picture where they want to be.
  2. The Current Situation: Bring them back down to earth.
  3. Offer A Bridge: Create a bridge between the two situations, and position your article as the solution.

You’ll find copywriters only tend to focus on one step of this process.

 But it takes all three to create a truly effective intro.

I actually used it in the intro to this article to drag you down the page.

In the first few sentences I built up your desired situation:

The Bridge Method Desired Situation

In the second step I made you look at your current situation and all the pain and discomfort there:

The Bridge Method Current Situation

Then I position this article as the tool you need to bridge the gap between the two:

The Bridge Method Offer a Bridge

Simple, right?

You’re hooked and can’t help but scroll down to find out more. I’ve given you the sense that you’re definitely in the right place.

That’s because it ticks all these boxes:

  • Matches the search query
  • Contains emotion
  • Poses questions
  • Adds a promise
  • Previews the content

You can use this technique to get your chomping at the bit to devour the rest of your article.

Here’s a cheat sheet to help you use it yourself. Just fill in the blanks!

The Bridge Model Cheat Sheet

Imagine you could [desired situation]. How good would your life be?

If you could [paint a picture of their ideal world. What they strive for and what they wish they had].

But, right now, here you are. Without any of that.

[Paint picture of their current situation]. What went wrong?

But, it doesn’t have to be this way:

There is a way you can start [subject]. And, it’s not too hard to do for yourself.

All of the answers you need are right here in this article. To get them, you just need to read on.

Example Intro

“Imagine you could make all of your money through your blog. How good would it be?

You could lift up the lid of your laptop, write a few blog posts, connect with your readers – then sit back, relax and watch the money roll in. It’s the dream, right?

But right now, here you are. Sat in front of your laptop, reading this article, wishing that was your life.

You’ve tried all of the courses. You’ve listened to all of the webinars. And, you’ve poured your heart and soul into finding your passion.

And while it feels like everybody else can make a living from blogging – you’re struggling to put food in your belly.

But, it doesn’t have to be this way:

There is a way you can start monetising your blog. And you’ve been sitting on top of at all along. It doesn’t cost you any money, and you’ll find all the answers for free right here in this article.

All you have to do to get it is scroll down…”

3. Hack Your Reader’s Psychology With Open Loops

Earlier in this article I mentioned two things:

  1. That your readers all share the same deep-rooted psychological flaw
  2. You can take advantage of it using a hack called an “open loop”

These open loops are one of the most powerful ways to keep people on your page.

They can:

  • Dramatically increase dwell time
  • Reduce bounce rates

Both of these factors can contribute to your content’s ranking position. But how do they work?

Open loops follow a pretty simple 2x step formula:

  1. Open the loop: by teasing some juicy content that’s coming later
  2. Close the loop: by including that content later in the text

When you see it laid out like this, it’s normal to think you are immune to hacks like this.

But I’ve been using open loops in this article to keep you hooked. When I said:

Later in this article, I’m going to show you how to take advantage of this psychological flaw using a copywriting hack called “open loops.”

I created an open loop to grip your interest. Then this section closed it.

This is a technique that has been used by your favourite storytellers for years!

Watch how J.J Abrams talks about mystery boxes (fancy term for open loops) in modern media:

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This is one of the most powerful tools in your SEO copywriter’s toolkit. But…

It’s not even the best hack on this list. I’m saving that for a little later. So, you’ll have to stick around to find out what it is.

First, let’s look at why you should never save your best content until last…

4. Ignore Your Teacher’s Writing Advice

English teachers around the world all say the same thing:

“Good writing should start slow and build up to an amazing ending.”

It sounds like common sense advice, right? If you’re writing a book you don’t start at the end. But, you’re not writing a novel; you’re writing for the internet.

The problem with online audiences is that less than 30% of them ever make it to the end.

If you write the way that your well-meaning English teacher taught you then your best content is going to go to waste.

Instead, it’s better to lead with your best content.

Take a look at my common sense SEO audit blog post.

In the first 50x words I shared the results of my case study:

Case Study Result

Doing this may seem like suicide for my post. After all, I’ve already shared the content people came for up-front.

But doing this actually creates an open-loop…

They have seen the results. But, they still have no idea how to achieve them.

The only way to find that out is to read the post.

This hack applies to all major types of posts. For example:

  • How-to: give the reader a taste of what they’ll learn
  • Listicles: put your lists in descending order of quality
  • Case study: show your results up front

Your best content is more likely to hook readers for longer than your weaker content, so start strong.

5. Do This To Hook Those Pesky Skim Readers

Fun fact:

Because the internet has created a culture of skim reading. People come to articles, then quickly skim to decide if it’s worth reading.

But what do they use to decide whether a post is worth reading?


They use your post’s subheadings. Think of it this way:

  • Your headline gets someone to click to your page
  • Your subheadings convince them to stay

Each of your subheads “sells” the person on that section of the artile. If it’s good enough, they’ll bite and read it.

This means they need to be 1x of these things:

  • Tantalising
  • Relevant

 Tantalising subheadings create intrigue.

Let’s say you’re writing an article about…

Why You Need A Portable Nano-Espresso Machine.

You could create some dazzling subheadings like:

  • How My Nano-Espresso Saved My Life
  • The Only Way To Make Coffee In The Wild
  • How To Make A Coffee Using…River Water?

These are like mini-article headlines that make the reader stop and think, “I want to know more!”

 Relevant subheadings are a little more matter-of-fact.

They accurately describe what the reader is about to read; this makes them a great storytelling tool.

Take a look at this article about how to replace a bike chain:

Article - Replace a Bike Chain

The subheadings tell the step-by-step story of the article’s content.

This makes it easier for skim readers to:

  • Know what the content is about
  • Find the best point in the content for them to start

Play around with these two types of heading to see what kind of impact they have on your audience.

Once you’ve upgraded your subheadings you’ll find it much easier to use this next hack…

6. Create A Clickable Table Of Contents

Table of contents might be three of the most boring words on the planet.


Adding a table of contents like this:

Clickable Table of Content

Can transform your SEO copywriting.

Since adding them to my blog posts I’ve seen a big increase in:

  • Search engine traffic
  • Click through rates
  • Dwell time

The first 2x benefits came from the table of contents impact on Google’s SERPs.

When you add a table of contents like this you also add clickable links to your results.

Like this:

Clickable Links Google SERPs

This has two incredible effects:

  1. Google sees this as a better user experience and boosts your rankings
  2. Users have the option to click through to the most relevant section

The increase click-through rate from users also provides a boost to your rankings.

Not bad for a “boring” table of contents right?

The final benefit is that they help to create a hook for your readers.

If you create subheadings like in the last section, you can entice your readers to read long before they ever scroll.

Want to know the best part?

 Creating your table of contents is free.

All you need to do is download a WordPress plugin like Table Of Contents Plus. Once installed, it will do most of the heavy lifting for you.

Okay, we are getting close to the best hack on this list.

But there’s just one more “power” lesson I want to teach you before we get to it…

7. Use Power Words To Create Emotions

Power words tap into our most primal emotions.

When your readers see them they can’t help but feel something.

It could be:

  • Happy
  • Sad
  • Excited
  • Angry

  • Curious
  • Greedy
  • Beautiful
  • Ugly

The list goes on…

…and on…

and on

Just 1x look at the copywriting books next to me shows there are hundreds to choose from.

You can use them in your:

  • Headlines
  • Subheadings
  • Introductions
  • Calls to action

To elicit both emotion and action.

The entire list of power words is a little beyond the scope of this article. Instead…

I recommend you take a look at these 3x resources:

  1. Words That Sell (amazon link)
  2. More Words That Sell (amazon link)
  3. Sumo’s List of 401+ Power Words

Whenever I sit down to write, I make sure I have these 2x books with me:

Okay, now it’s time for the moment you’ve been waiting for.

 Matthew Woodward’s epic, powerful, and game-changing SEO copywriting hack…

8. Optimise Your Content For “Attention Efficiency”

Think about this:

Your audience only has a limited amount of attention each day. They spend most of that on:

  • Decision making
  • Work
  • Family
  • Friends
  • Netflix

Basically, they don’t have a lot of attention left over to read your content.

This means your number 1x job as a content creator is this:

 Say more with less.

You need to create content that is:

  • Short
  • Sweet
  • Engaging
  • To-the-point

The way you achieve that is by actively trying to reduce your word count.

If you read this blog you will see there is no waffle.

There is nothing here that doesn’t need to be here; it is ruthless efficiency of words.

On this blog you will rarely see:

  • Paragraphs longer than two sentences
  • Long lists
  • Wordy descriptions
  • Run-on sentences
  • Paragraphs describing what could be shown with a screenshot

This is what I call optimising for attention efficiency.

With fewer words between you and the information you are able to learn quicker.

Next time you create a post look the hack away all of the waffle you don’t need. You’ll be amazed at how your audience responds.

A Simple Trick To Make You More Efficient

Want to become ruthlessly efficient in your writing?

Next time you want to write imagine each word costs you $10 to publish:

  • When you write try to spend as little money as possible
  • When you edit try to save as much money as possible

This will cause you to think about how many words you really need.

9. The APP Method

This is SEO legend Brian Dean’s go-to article introduction.

The method is simple:

  • Agree: recognise the reader’s problem, acknowledge it and agree with it.
  • Promise: make a promise about fixing their problem.
  • Preview: give them a taste of what you’re going to show them in the article.

Here’s an infographic to make that even clearer…

Brian Dean App Method - Article Introduction

This framework is useful for search engine traffic because it’s gripping.

If you hit the right emotional buttons you can have the reader nodding and agreeing in seconds.

Take a look at this example from Stencil’s blog:

Stencil Blog Article - Common Problem

The first step hits a common problem; writing good tweets.

It creates a connection with the reader who also thinks it is hard.

Then the writer:

  • Shows empathy
  • Promise life will be better at the end of the article
  • Previews what they are going to learn

Take a look:

Stencil Blog Article - Effective Copy

Simple. Emotional. Effective.

Here’s a cheat sheet to help you create your own APP intros…

APP Method Cheat Sheet

I’m sure you’ll agree with me when I say:

Doing [subject] is really [bad emotion or situation].

Or, is it?

Well it turns out that [achieving desired situation] may not be as [emotion] as you’d have thought. All you have do is [solution].

In this article I’m going to show you exactly how I [achieved goal/got result].

If you want to know more, all you have to do is read on…

10. Call In The Bucket Brigade

Bucket Brigades are an easy tool to tap into human psychology.

You see:

 Humans are completionists.

We can’t help but stick around to find out…

…how a sentence ends.

By breaking important sentences up using:

  • Colons
  • Ellipses

You can capture and hold your audience’s attention that will have a direct impact on dwell time.

Bucket Brigades can also be supercharged when used with sentences like:

  • But wait, there’s more…
  • It gets better:
  • Let me explain…
  • Now, there is one more point I need to make:
  • Yes, you read that right…

It can be hard to know where to put these in your content, though.

Try using Google Analytics to look for areas where people commonly leave your content.

These will usually be sections containing:

  • Technical content
  • Long descriptions
  • Tricky tutorial steps

Once identified, pop a Bucket Brigade in there and see if people stick around longer.

11. Make Your Long Tail Keywords Sound Natural

Long tail keywords are excellent for driving targeted search traffic. But…

They read like a three-year-old has scribbled them in crayon.

Nobody in their life has ever said:

  • “Fix iPhone Speaker Water Damage”
  • “Cactus Dead How To Save”
  • “Dog Walking Near Me”

But people search these terms every day.

This can make it hard to seamlessly include them in your website content. Like this site who just crowbared them in there:

Crowbared Long Tail Keywords

The solution?

Make them sound natural.

Exact match keywords are ideal, but they don’t create a good user experience.

Google cares more about user experience than basically everything else other than backlinks.

Their bots are also smart enough to interpret your keywords with a few words between them.

As long as you ensure your keyword is recognisable you’ll be golden.

Here’s what I mean:

  • Keyword: Fix iPhone 7 phone speaker
  • New Keyword: Fix your iphone 7 speaker
  • Keyword: Dog walking Manchester
  • New Keyword: Dog walking in Manchester
  • Keyword: Free Apple Mac Video Software
  • New Keyword: Free Apple Mac Video Editing Software

It’s honestly that simple.

12. Clean Up Your Bad Code

Google was built to read bad HTML.

It can read any code as long as it’s used in (mostly) the correct way.


I’m a firm believer that having clear code will positively impact your rankings.

With all of my:

  • Personal
  • Client’s

Websites I make sure there is zero bad code in there. Why?

Because error-free code means your website is easy to crawl and easy to use.


You might not think there is any bad code in your posts. You may not even touch the code on your site.

But if you use a word processor like:

  • Google Docs
  • Microsoft Word

And then copy and paste the content into WordPress, I can say with 100% certainty…

 Your post is full of crappy code.   Let me show you.

Take a look at this blog post excerpt I created in Google Docs:

Blog Post in Google Docs

It looks pretty standard, right?

Well let’s move it over to WordPress’ visual editor:

WordPress Visual Editor

Again, this looks pretty standard.

But if you click the Text tab in the top right-hand corner you can see this:

WordPress Visual Editor - Text Mode


Under the hood there is a mess of bad code. This might not impact you or me when reading.

But, for Google’s crawlers this is like swimming through custard.

There are Span Tags everywhere:

WordPress Visual Editor - Text Mode_Span Tags

And random spaces around bold and italic words.

WordPress Visual Editor - Text Mode_Random Spaces

Before you publish an article you should delete this code.

When it’s ready it should look like this:

WordPress Text Mode Delete Unnecessary Code

You can do this by using a Word Processor.

Use Ctrl + F to open the ‘Navigation’ tool.

To delete the span tags just copy and paste them into the tool:

Use Word Processor Navigator Tool

Then select ‘Replace…’ and put a blank space in their place.

For the spaces around bold and italic words you will want to enter in the HTML code with the space, and replace it for one without a space.

If _ represents a space, then _</b> becomes </b>.

Once you have done this copy and paste it back into the Text section of WordPress.

You can go back and apply this to all your existing blog posts to improve their crawlability.

13. Write For A Middle School Reading Level

Most people who come to your site don’t read English to a high level.

Don’t worry, that’s not a dig at your audience.

That’s just a fact about most of the world’s population, including native speakers.

Take a look at this screenshot from one of the internet marketing sites I work with:

Internet Marketing Sites Screenshot

Only 5x countries on this list have English as their first language.

The rest have either:

  • Mixed languages
  • English as a second language

This means they are likely not at a high reading level.

If we zoom in on a country like America, see that natives can’t read to a high level either.

50% of Americans struggle to read beyond a 5th Grade (11-years old) level.

US Adults Grade Level

The UK has the same problem with their 16-24 year olds.

If you are writing above this level you are likely excluding many people in your audience.

And this means they will be less inclined to:

  • Share
  • Link back

Both of which directly impact your content’s rankings.

This comes right back to the attention efficiency I mentioned earlier.

Let’s take a closer look…

Which of these two quotes is easier to read?

Quote A

“When you embark upon learning a new language it can often be difficult to differentiate between the different tones, nuances and inflections in people’s voices. This is because they all originate in different areas, with their own dialects. To become proficient at this you need to invest lots of time and dedicate specific blocks of time throughout your week to be able to become attuned to this plethora of vocal ranges. If you would be interested in learning how to listen to a language more effectively, please feel free to download our manifesto from the link below”

Quote B:

“When you start to learn a language listening can be hard. People’s voices are different and it’s hard to pick out the right sounds.

This is because each region has its own dialect that changes how people say their words. But, don’t worry, this can be simple to deal with.

Take some time to practice listening to each of the dialects each week and, eventually, your ears will begin to get used to them! And, if you really want to learn how to get better, check out our manifesto below!”

Quote B is much easier to read.

It uses:

  • Fewer words
  • Simpler words

And is written in a conversational style.

But how do you replicate this in your own content?

Well the first step is to look at your current writing age.

Open up a Word document of one of your last blog posts and open up the ‘Readability’ tab.

Here you will be able to see some information about your posts. Specifically, you want the “Flesch-Kincaid Grade Level.”

Flesch-Kincaid Grade Level

I’m not going to bore you with what this is. Just know that you want to get this number as low as possible.

Ideally, between 5.0 and 8.0.

This will be affected by your niche; an engineering blog will be higher than a pop-culture one. So, do what you can with what you’ve got.

14. Power Up Your Title Tags

Title tags are the headlines people see on Google.

They can either be the same as your article’s headline or a variation on it. Like this:

Emotional Title Tags

SEOs usually alter these title tags to contain keywords. But…

You should also update them to contain emotions. Specifically, emotionally-charged power words.

By adding either power word to your title tag you can drastically improve your click-through rate.

Let’s say that you wanted to create a headline about fashionable hats for men.

The standard headline would look like this:

10 Must-Wear Hats For Men This Summer

Now, let’s make it emotional. This kind of headline calls for some positive power words:

  • Wow! 10 Must-Wear Hats For Men This Summer
  • Snappy! 10 Must-Wear Hats For Men This Summer
  • Phwoar! 10 Must-Wear Hats For Men This Summer

You can already see that this title tag is more engaging.

But you don’t just need to include power words at the start. You can put them anywhere to get the benefit:

  • 10 Must-Wear Hats For Men That Want To Feel Sexy
  • Dazzle The Ladies With These 10 Must-Wear Hats
  • 10 Hats That Will Ruin Your Summer Outfits

You can edit your title tags using a free SEO tool like RankMath.

It tacks onto the end of your blog posts and give you a simple interface to edit everything:

RankMath SEO Tool

Split Testing Your Titles Easily

You can get more from this section by using split testing.

For every post I publish I write 3x different titles and split test them.

How do I do that?


Just install this free plugin and then create as many title variations as you want:

Free Plugin Split Testing

Once a winner is found, the plugin will automatically default to the most effective title.

Free Plugin Effective Title

It’s a great free plugin that everyone should be using!

15. The Meta Description Hack You’ve Always Needed

Meta descriptions are the text-boxes attached to your search results:

Meta Description

They’re often overlooked and neglected.

Google is quite open about the fact that they don’t use Meta Descriptions as a ranking factor.

 But that doesn’t mean they don’t have an impact on your rankings.

Let me explain…

There is evidence to show that click-through rates influence rankings.

And, meta descriptions can directly impact your CTR. How?

Because the more:

  • Enticing
  • Engaging
  • Informative

They are, the more likely search engine users are likely to click your result.

Neil Patel says that a good meta description should be (or do) 5x things:

  1. Descriptive: says what your article is about.
  2. Persuasive: convinces the reader to click
  3. Inspire Curiosity: create intrigue about your content
  4. Intent-based: shows the user this is the article they were looking for
  5. About 156 Characters: tweet-sized descriptions perform best

Let’s take a look at an example.

This meta description from ExpressVPN ticks all of those boxes:

Meta Description Express VPN

Anyone that wants to learn how to use a VPN would feel comfortable clicking this result.

You can edit your meta-descriptions using RankMath, using the same process needed to change your title tags.

Meta Description Cheat Sheet

Below I’ve put together some specific examples of meta descriptions you can use.

Copy, paste and edit them to fit your article:

How To Article

  • Want to know how to [keyword]? Then you need this guide! Inside you’ll find [X] simple techniques to help you [subject] without [undesired situation].
  • Want to know how to make sushi? Then you need this guide! Inside you’ll find 15 simple techniques to help you make sushi without the mess.
  • Want to know how to see Berlin in 24 hours? Then you need this guide! Inside you’ll find 10 must-see tourist attractions to help you see Berlin without getting lost.
  • Want to know how to lose fat? Then you need this guide! Inside you’ll find 10 simple fat loss techniques to help you burn the fat without giving up your life.

List Post

  • [Subject] getting you down? Then you’re in the right place. This list of [X] [things] about [keyword] will make you [positive emotion].
  • Writing meta descriptions getting you down? Then you’re in the right place. This list of 10 perfect meta description examples will make you over the moon!
  • Learning Spanish getting you down? Well, you’re in the right place. This list of 20 Spanish language hacks will have you conversing in no time.
  • Finding books to read getting you down? Then you’re in the right place! This list of 8 successful business books will solve all your problems!

Business Home Page

  • Looking for a [business type] [location]? Then look no further. We’re specialists in [subject] and we want to help you [get desired result].
  • Looking for a Plumber in London? Then look no further. We’re specialists in Plumbing and Heating and we want to help you for the best price.
  • Looking for Thai food in San Francisco? Then look no further. Here at Try Thai we make Thai Street food with a twist, to fill you up and spice up your pallet!
  • Looking for Furniture Removals in Sydney? Here at Pulos Removals we try and make your move as easy as possible! Click here to find out more.

16. Mind-Control Your Readers With A Serif Font

Fonts are the body language of your content.

Your words say one thing; your font says another.

Fonts can influence your audiences’:

  • Feelings about the post
  • Time spent reading

For example, if I’d written this post in:

  • Comic Sans: you would take it less seriously
  • Times New Roman: it would feel more professional

That’s how websites like Medium keep a “newspaper” feel online.

If you want to project a specific emotion, it pays to use the right font.

But more importantly, your font can impact what’s known as a “scan path”.

That’s the left-to-right motion you use to read. It looks like this:

Left to Right Motion

The font you use can have 2x impacts on the scan path. It will either:

  • Help them along the path
  • Interrupt the path and cause them to stop

The science behind this isn’t that important. All you need to know is that serif fonts keep people on your page.

Those are the fonts with the little flick on the tip:

Serif Fonts

Choosing one of these fonts will help you subconsciously guide your reader down the page.

But if you don’t want to use a serif font, all is not lost.

Instead you need to replace it with a BIGGER font. This makes your site:

  • More accessible
  • Easier to read
  • More likely to convert

So, it’s your choice…

 Go big or go Serif.

17. Use The Active Voice

The active voice is a way of writing that has more pop and clarity to it.

It uses fewer words and reads a lot better. Perfect for attention efficiency.

I’m not going to give you a grammar lecture here. (Life is too short!)

But bear with me while I explain what it is.

Active voice is basically writing how you would speak. This tends to be in sentences that are:

  • Short
  • Personal
  • Direct

Basically, nobody actually speaks like a University research paper.

Instead we speak following this formula:

  • [Subject] – [Action] – [Object]
  • Matt does SEO.
  • James plays guitar.
  • Michael eats pizza.

But when we are taught how to write, we do it in this order:

  • [Object] – [Action] – [Person]
  • The SEO was done by Matt.
  • The Guitar is played by James.
  • The pizza was eaten by Michael.

This is a lot less enjoyable to read and takes longer.

Take a look at these 2x examples and tell me which one is easier to read.

This one?

The SEO is done differently by our technical team. We aim to find the best and most highly ranking keywords and use them strategically so that your site can be ranked well by Google and help you generate from new clients.

Or, this one?

We do SEO differently here. We find the highest-ranking keywords and strategically place them on your site so that you can rank higher and generate new income from new clients.

Option 2x, right?

It has a snap, crackle, and pop about it.

Here is a great rule of thumb for creating active voice in your writing:

Active Voice Rule of Thumb

If you can add ‘by Zombies’ at the end of the sentence, you’re not using the active voice.

For example:

  • This article was written by zombies
  • The design work was done by zombies
  • The town was attacked by zombies

18. Use Grammarly To Make Sure Your Content Is Up To Scratch

Grammarly is a game changer.

Editing is one of the most important parts of SEO copywriting. It helps you ensure your piece is:

  • Error free
  • Well-written
  • Ready for your audience

No matter how many times you read what you’ve written, you will miss your own mistakes.

But Grammarly can help you catch them. It analyses your text to find any mistakes:

Use Grammarly

Then it gives you a one-click option to fix them.

It will save you hours (and a lot of embarrassment), even if you just grab the free version.

Wrapping This Up…

Now you should have a clear idea of how to dramatically improve your SEO copywriting.

SEO copywriting infographic
Here’s a quick recap of the key takeaways:

  • Intros are important: start with a question or make a strong statement
  • Save the best until first: put your high-value content at the top of the page
  • Create open loops: set the stage for future sections and keep people gripped
  • Write for middle-schoolers: ensure each level is a 5.0 to 8.0 reading level
  • Say more with less: optimise for attencion efficiency – your readers will love you
  • Remove your bad code: keep your articles easy to crawl

Okay, now I want to know:

What are your favourite SEO copywriting hacks?

Let me know in the comments below!

(Psss, if you want to learn more hacks, take a look at one of these SEO books).

Frequently Asked Questions

What is an SEO content writer?
An SEO content writer is someone that can create content that humans love and that Google loves. There is a fine art in writing content that keeps readers hooked whilst also satisfying the needs of a search engine algorithm.

How do I become a SEO content writer?
First you need to learn how to write for humans. Learn the basics of story telling and how to write text that engages people and keeps them scrolling. Explore copywriting techniques and then learn how search engines work.

How do I optimize my SEO copy?
There are a number of different ways you can do this such as using a free SEO plugin like Rank Math or Yoast to give you a basic analysis against rigid guidelines. You can also use a tool like Surfer SEO that uses 500 different factors to compare your text against the current search results.

261 Responses

  1. John Ravi

    Hi Matthew,

    What an amazing article! I am a startup owner, and I have to wear many hats to keep my business up and running. It was a great read. I often struggle with copywriting, and all your hacks will definitely make a difference in my process. I will be implementing the tips you shared in this article, and I hope to get some results. Thanks a lot for sharing this amazing resource, it was a great help.

    • Matthew Woodward
      January 3rd, 2022 at 2:51 pm

      Thanks, John – Glad it was helpful!

  2. Margaret

    The content of this article is superb, but I think you have exaggerated with the breaks between sentences and actually breaking the sentences apart.

    People have different learning styles and for readers like me this information is just not condensed enough. I had to add this article to Evernote and delete the unnecessary fluff and extra lines for better understanding.

    Readability isn’t only about using simple words but also expressing yourself in a visually concise manner.

    Still, excellent article.

    • Matthew Woodward
      May 31st, 2021 at 8:56 am

      Thank you for the feedback, Margaret!

  3. Anita Chastain

    What an awesome article! I can’t wait to put this info to use. Thanks so much!

    • Matthew Woodward
      January 4th, 2021 at 10:23 am

      Thanks for reading, Anita!

  4. Stacy Rogers

    I like to read well-written articles. It looks like you spent a lot of time and effort on your blog.

    • Matthew Woodward
      December 30th, 2020 at 10:43 am

      I do. Thank you for these kind words :)

  5. Ivan Sosa

    I’m in the process of training myself and my writers. This is pure gold. Thanks a lot Matt

    • Matthew Woodward
      September 4th, 2020 at 8:43 am

      No problem Ivan & good luck with the training!

      • marlyn
        November 7th, 2020 at 11:48 pm

        Good luck and go ahead

  6. Paula

    This article is golden! I learned a lot and can’t wait to apply most of these copywriting tips on my site. I think they will help me to keep my readers longer on my blog. Thank you!

    • Matthew Woodward
      August 5th, 2020 at 10:47 am

      Great news, Paula! Try it & let me know if it works.

  7. shweta

    Great article, I will apply in my work. thank you

    • Matthew Woodward
      July 14th, 2020 at 3:02 pm

      Nice! Let us know how it goes for you!

  8. Luis Maestre

    Probably one of the greatest posts on your blog putting SEO and other skills together. Thanks Matt!

    • Matthew Woodward
      July 6th, 2020 at 9:51 am

      No problem, Luis! Glad you found this post relevant and helpful.

  9. seekkr pk

    Wow, Thank you for the great post, fantastic read. That was a great article,

    • Matthew Woodward
      June 29th, 2020 at 10:17 am

      No worries! Thanks for reading!

  10. Moss Clement

    Hi Matt,

    SEO copywriting is paramount if one wants to improve visibility and search ranking. The concept of using questions is fantastic as it helps in keeping the reader glued on the page. Why? Because he wants to learn more. This SEO writing tip is so effective, particularly in the beginning or intro. It gives the reader something to look up to. Your points are profound and practical.
    Thanks for sharing!

    • Matthew Woodward
      May 12th, 2020 at 7:06 am

      Hey Moss! Thanks very much for sharing your thoughts, they are very welcome :)

  11. Emmanuel Uzoezie

    Man your work is phenomenon and very impressive. You are such a remarkable human being and I love coming back to you blog often.
    Thanks for sharing this man.

    • Matthew Woodward
      January 27th, 2020 at 5:42 am

      Cheers Emmanuel :)

  12. Rajat Agnihotri

    What an amazing post Matthew, Thanks for sharing this valuable information. It will definitely help me to improve my seo copywriting skills.

    Loved the part to build a bridge between ❗ where they are now and where they want to be.

    • Matthew Woodward
      January 17th, 2020 at 11:27 pm

      Great news, thanks Rajat!

  13. Dennis

    This is really a great article and a great read for me. It’s my first visit to your blog and I have found it so useful and informative specially this article.
    Thank you so much…

    • Matthew Woodward
      January 17th, 2020 at 12:09 am

      Hey Dennis, welcome! Glad you found this article helpful and I hope you become a regular! Any topics in this niche you are specifically interested in that I haven’t covered on my blog yet?

  14. Ginny

    Tip #5 really worked for me! I think I had way to few headlines & since taking on your advice traffic has improved. thanks!

    • Matthew Woodward
      January 17th, 2020 at 1:19 am

      Great news Ginny – hope traffic continues to improve :)

  15. Alamin

    Aswome thank you so mouch

    • Matthew Woodward
      January 17th, 2020 at 11:10 pm

      Happy to help Alamin

  16. Brainwaves

    A very interesting blog. Thanks for sharing with us. I have been trying to implement all the techniques in my own blog.

    • Matthew Woodward
      December 26th, 2019 at 12:26 am

      Hope these techniques prove helpful.

  17. Sanu Kumar

    great content matt…

    • Matthew Woodward
      December 24th, 2019 at 3:53 am

      Thanks very much Sanu.

  18. Nazreen Daud

    This is brilliant Matt. I shared this post on my Linkedin account. Every point is spot on!

    • Matthew Woodward
      December 24th, 2019 at 3:50 am

      Awesome, thanks Nazreen!

  19. Affiniq

    Hey Matthew,
    amazing blog i am sure you put lot of effort to write this, because its not easy to write content like this, thank you so much to share with us

    • Matthew Woodward
      December 12th, 2019 at 3:08 am

      Well just start using these tips and you’ll have no problems :)

  20. Eric

    Thank you for taking the time and writing this post. Great help for me!

    • Matthew Woodward
      December 10th, 2019 at 2:43 am

      Glad you thought so Eric :)

  21. Kerala Tenders

    Excellent tips

    • Matthew Woodward
      December 10th, 2019 at 2:46 am

      Thanks very much.

  22. Noor

    I can say this article is going to change the way I write an article. I was looking for advance seo tactics. Recently, I joined a new company as a SEO Expert and one of my colleague told me about the Matthewwoodward.com. I really enjoying reading this blog. Thanks to the author of this blog. This blog has all the necessary things to make a successful blog.
    I would love to implement these SEO copy writing hacks (I am already using some of them ;) ).

    • Matthew Woodward
      December 3rd, 2019 at 6:47 am

      Great news Noor! I hope you can use these tips well :)

  23. neetu kumar

    Nice Info.Good Website.
    Thank You

    • Matthew Woodward
      December 3rd, 2019 at 6:48 am

      You’re welcome Neetu

  24. saadshah

    thanks matthew for this article. keep working

    • Matthew Woodward
      December 3rd, 2019 at 7:37 am

      I certainly will :)

  25. Shweta Goel

    Thannks for this great post

    • Matthew Woodward
      December 3rd, 2019 at 7:44 am

      No worries at all.

  26. Numan

    Great post

    • Matthew Woodward
      November 30th, 2019 at 1:15 am

      Cheers Numan

  27. Mike

    They say content is king and this post sure has a lot of quality info on there! Thanks for the in-depth article, I’m going to have another rad.

    • Matthew Woodward
      November 28th, 2019 at 5:45 am

      You’re welcome Mike!

  28. Mahmudul

    Wow. One of the best I ever read on internet about SEO copywriting. I definitely implement your tips.

    thanks, matt for your ton of value

    • Matthew Woodward
      November 21st, 2019 at 2:29 am

      Glad I could help Mahmudul!

  29. Osteopatia Sevilla

    Thanks Matthew for so great help. Really good

    • Matthew Woodward
      November 19th, 2019 at 4:18 am

      My pleasure :)

  30. Trends Follow

    Thank you for sharing for 100% real information

    • Matthew Woodward
      November 19th, 2019 at 4:22 am

      No problem – thanks for reading.

  31. Sajan Kota

    Hi Matthew,

    Great blog post. Bloggers spend a lot of their time on look and feel of their blog, however they ignore the importance of copy writing. I am not saying that look and feel of the blog is not important. My point here is that visitors do not turn in paying customers just be looking at how good your blog looks. Call to action and content that makes the visitors to take action is the key.

    In this blog post you have listed some of the best ways to bloggers can improve copy writing skills.

    • Matthew Woodward
      November 16th, 2019 at 3:23 am

      Thanks very much Sajan. Yes exactly, you need to tick all the boxes not just a few.

  32. Roberto Mattioli

    I have no SEO experience, but this blog is an inexhaustible source of information that allows you to learn even from scratch. Congratulations, I will also talk about this blog to my subscribers.

    • Matthew Woodward
      November 16th, 2019 at 3:28 am

      Thanks Robert – everyones gotta start somewhere :)

  33. Minosh

    This is what I looking for. Thank you, Matthew!

    • Matthew Woodward
      November 12th, 2019 at 1:21 am

      Glad you found this post Minosh :)

  34. Aaliyah

    I take pleasure in, cause I found exactly what I used
    to be having a look for. You’ve ended my four day lengthy hunt!
    God Bless you man. Have a nice day. Bye

    • Matthew Woodward
      November 12th, 2019 at 1:22 am

      Blimey that’s a long hunt! Next time, come straight to my blog :)

  35. Becca

    I am using the APP technique right now on an article. This is gold like everything else on your site.

    • Matthew Woodward
      November 8th, 2019 at 11:03 pm

      Thanks very much Becca!

  36. Best yoga retreats

    Great post, very insightful thanks for sharing.

    • Matthew Woodward
      November 7th, 2019 at 2:57 am

      You’re welcome – hope it proves useful.

  37. Susmita Agarwal

    in my 7 year career i have done seo a lot, but first time i read such excellent tricks, and won’t believe author, i did perfectly and now changes is clear showing with high traffic.

    Thanks to you and your experiment. Loved your content.

    • Matthew Woodward
      November 7th, 2019 at 2:52 am

      Great news – never too late to learn some new tricks!

  38. Anjna Global

    Thank you so much for writing this AWESOME blog post. Super useful tips
    Keep Sharing More.

    • Matthew Woodward
      November 7th, 2019 at 2:55 am

      Thanks Anjna – I got plenty more on its way.

  39. Rudsel

    Great article, Matt.

    You had me hooked all the way through which is unusual as I have the attention span of a Goldfish most of the time. Some really great tips in this one. You are the greatest. thanks.

    • Matthew Woodward
      November 3rd, 2019 at 1:46 am

      Great new Rudsel! Glad to see these copywriting hacks worked. Thanks

  40. Ani

    Great content!

    • Matthew Woodward
      November 3rd, 2019 at 1:49 am

      Thanks Ani!

  41. Sheikh Sonu

    Great article, Matthew! If I only take one thing away, it will be the app technique. Very powerful! Thanks Mattew

    • Matthew Woodward
      November 3rd, 2019 at 1:53 am

      Thanks Sheikh feel free to take as many techniques as you like :)

  42. m3m

    Great information,
    thanks for shariing.

    • Matthew Woodward
      October 31st, 2019 at 5:03 am

      No worries – hope you find it useful.

  43. david

    This is pure gold. The post is long but you deliver so much quality content it keeps you engage. Im going to new to try a lot of this tips that I never about.
    Awesome post Matthew keep it up the good work

    • Matthew Woodward
      October 31st, 2019 at 5:02 am

      Thanks David – at least the tips work then :)

  44. Flexsalary

    Hi Matthew,
    Nice informative article it was helpful for me thank you

    • Matthew Woodward
      October 24th, 2019 at 4:00 am

      Great news!

  45. Workhabor

    Holy cow! I have read plenty of content on copywriting but none has come close to this. Thanks a billion!

    • Matthew Woodward
      October 24th, 2019 at 4:04 am

      Thanks very much! Glad you liked it.

  46. menoolokal

    superb and very enlightening. I’ll try it on my blog. Thanks Matt

    • Matthew Woodward
      October 25th, 2019 at 11:44 pm

      Great news

  47. Cameron Halls

    Hey, It is very use full information.

    • Matthew Woodward
      October 22nd, 2019 at 7:34 am

      Cheers Cameron!

  48. George Matsos

    You make it look so simple to write a post, yet is so difficult. Since English is not my native language I struggle a lot, but following at least some of your tips (one step at a time) improves my writing skills.

    Thanks, Matthew,

    • Matthew Woodward
      October 18th, 2019 at 10:54 pm

      No problem George – hopefully these tips will help.

  49. Fabio Wild

    I follow you since the begin, always great contents Matt. Cheers from Italy!

    • Matthew Woodward
      October 18th, 2019 at 10:56 pm

      Thanks Fabio :)

  50. Peter Hatherley

    Matthew, this has to be the best article I’ve ever seen regarding engaging people in a structured and methodical way. I really appreciate the value you have provided here not only for myself but for others

    I’ve been in the web business for 23-years and nothing even comes close to it.

    Reciprocity is a wonderful thing so I imagine you will reap the results of the generosity you have shared here.

    The stingy may get stung but the generous generate the results they deserve.

    Thank you again I will be printing out your infographic and using these principles for everything I write in the future.


    Kind regards, Peter Hatherley

    Intermart New Zealand

    • Matthew Woodward
      October 17th, 2019 at 2:36 am

      Hi Peter – thanks for taking the time to read and leave a comment. I am glad you found this guide useful and I hope you continue to do so :)

    • Becca
      November 7th, 2019 at 7:20 pm

      Yes!!! Could not agree with you more. Love following Matthew =)

  51. David Boutin

    This article is amazing, agree with everyone who is singing your praises :)

    Quick question, though: why do you have an x behind every number in the post?

    Thanks for the info!

    • Matthew Woodward
      October 17th, 2019 at 2:45 am

      Hey David, thanks very much. It’s just personal preference.

  52. Jesus Guzman

    Man, I cannot do lees than celebrate your teachings.
    Thanks for taking my hand on the way of my SEO career.
    But I won’t call you daddy!

    • Matthew Woodward
      October 17th, 2019 at 2:46 am

      Haha thanks Jesus!

  53. Carl

    Awesome content. Getting the basics right is often overlooked by many people as they’re always looking for the trick or fast track.

    • Matthew Woodward
      October 17th, 2019 at 2:47 am

      Yep, completely agree Carl. Everyone is searching for the big secret and forget the basics.

  54. Tushar Dey

    Hey Matthew,

    Great stuff. SEO copywriting is not an easy task. But you provided such awesome tips to make it easier. Personally I’m doing the “ASK QUESTION” technique on my contents and it’s working like charm. This simple hack help me to grow my blog comments and reduce my bounce rate as well.

    Thanks for providing such amazing piece of content. Really appreciate.


    • Matthew Woodward
      October 17th, 2019 at 2:48 am

      Fantastic news Tushar! Hope the success continues to grow :)

  55. Marat Stepanov

    Your guides really work. I used your guide already and took the TOP-3 in my niche already. Now I will correct another article. Great job. Thank.

    • Matthew Woodward
      October 17th, 2019 at 2:48 am

      Blimey, that’s awesome news Marat!

  56. howdy

    I didn’t feel like skimming even once while reading this whole article

    • Matthew Woodward
      October 17th, 2019 at 2:55 am

      Awesome! The hacks must work :)

  57. Brad

    Finally, a complete list of copywriting tactics ! Knocked it out of the park again, Matthew.


    • Matthew Woodward
      October 17th, 2019 at 2:55 am

      Cheers Brad!

  58. Dave Sweney

    This is a “must-read and heed” article that includes 23 SEO copywriting hacks is one I am passing on to all the VAs that are working for us in offering SEO services to clients. It is chock-full of actionable advice and I know that they will be able to use – again and again.

    Therefore not only am I going to share it, but I will also insist that they read it and use it as they fulfill services for our own websites and content but also for our customers. I have bookmarked it myself, you are right…

    There is no way to fully digest this in one sitting. Not a bad thing at all, more traffic for you (and shows that if you have something of value, even if the content is longer than usual, people will stop by, again and again!

    You are not just talking the talk, you are walking the walk! Thanks, much and as always, excellent stuff that you have put together for us all regular readers (and everyone else too!)…

    • Matthew Woodward
      October 2nd, 2019 at 4:56 am

      Hey Dave – hope you are well! Glad you found this helpful and hope to see you again soon :)

  59. DSS Software

    Good article. I am fully satisfied with your work. Got complete overview on SEO copywriting. Thank you matthewood.

    • Matthew Woodward
      August 12th, 2019 at 10:39 pm

      No worries – glad you found out what you needed about SEO copywriting :)

  60. George Sklavounos

    The best article I read in a very long time, great tips to use, certainly bookmark this for every new piece of content, and insist copywriters have memorised each technique mentioned.
    Big thanks for compiling this into 1 guide!

    • Matthew Woodward
      July 1st, 2019 at 11:37 pm

      Hey George, thanks very much for the bookmark – I hope this guide continues to be useful :)

  61. Brad

    You always have epic helpful content!

    • Matthew Woodward
      June 26th, 2019 at 9:43 pm

      Thanks Brad! Got plenty more in the pipeline too :)

  62. malik usama globex

    Hey Mathew,
    First of all congratulation for this great guide to seo copywriting. Learn a lot of new things, Love the examples and style, it’s just an awesome guide.

    Going to share your seo copywriting guide in my circle <3

    • Matthew Woodward
      June 7th, 2019 at 2:40 am

      Cheers Malik, hope it was helpful!

  63. EverStrong XT

    Real clear website, regards for this post.

    • Matthew Woodward
      May 15th, 2019 at 2:08 am

      Hope it proves useful for your writing skills.

  64. Hye

    Aw, this was a really good post. Finding the time and actual effort to produce
    a superb article? but what can I say? I procrastinate a whole lot and don’t seem to get anything done.

    • Matthew Woodward
      May 10th, 2019 at 4:54 am

      Get hustling!

  65. Kay

    It’s been quite some time that I bookmarked this post.

    The question is what I’ve been using every time. I came back for varieties and that one about emotions will be added to the arsenal.

    One technique at a time. ;)

    • Matthew Woodward
      March 27th, 2019 at 2:25 am

      Thanks Kay, glad our finding the article useful!

  66. Katie Lyn Easter

    Great article! loved the by Zombies tip! heehee

    • Matthew Woodward
      March 8th, 2019 at 3:12 am

      Cheers Katie

  67. Shirish

    Useful Info. Thanks.

    • Matthew Woodward
      January 14th, 2019 at 12:49 pm

      Great news!

  68. Roberto Dumas


    AMAZING.. I learned alot..!

    Thxs in advanced!

    • Matthew Woodward
      November 9th, 2018 at 10:37 am

      No problem Roberto, glad you liked it!

  69. Kulwant Singh

    This is only post on internet…who give me all information about Content writing tips….Thank u Brother – iTs-Ks

    • Matthew Woodward
      August 9th, 2018 at 1:19 pm

      Awesome! Glad you found it helpful :)

  70. Copywriter Roger

    I’m gonna share this one with a few close friends, thanks!

    • Matthew Woodward
      June 8th, 2018 at 10:09 am

      That’s great, thanks for the shares

  71. Copywriter Mark

    Nicely put together. Great the community has people like you.

    • Matthew Woodward
      June 8th, 2018 at 10:11 am

      Thanks Mark :)

  72. Copywriter Clio

    Well here’s a post I’ll be sharing with a few folks I know. Cheers for taking the time!

    • Matthew Woodward
      May 30th, 2018 at 9:24 pm

      Hey, thanks very much, hope to see you again soon :)

  73. Arinze Ewuzie

    This is another great post, I learnt a lot from this.

    • Matthew Woodward
      April 2nd, 2018 at 12:24 pm

      Glad to hear it Arinze

  74. anicow

    ITS another great article … well presented and great points..

    • Matthew Woodward
      July 13th, 2017 at 10:48 am

      Glad you enjoyed it

  75. Gopikrushna Sahoo

    Another great article from you

    Usually I don’t like to read content more than 1000 words but I am reading one and each sentence from 1 Hour and writing key points in my Notepad. Thanks a ton for this post.


    Gopikrushna Sahoo

    • Matthew Woodward
      July 13th, 2017 at 11:02 am

      Hahahaha glad you stuck with it!

  76. Theron Claude

    I usually just scan for the good stuff. But i could not stop reading this one. The techniques are proven in the article, how often does that happen. Can’t wait to use these, I’m writing a new post now. Great work!

    • Matthew Woodward
      May 2nd, 2017 at 4:47 pm

      Haha thanks Theron :)

  77. vietnamrum

    Excellent, detailed as always. Thanks.

    • Matthew Woodward
      April 7th, 2017 at 9:07 am

      Thanks :)

  78. Matt LaClear

    This post is freaking epic. Any chance I can get it in a pdf?

    • Matthew Woodward
      April 14th, 2017 at 7:30 pm

      I dont have it sorry =/

  79. Maverick Martin

    Your actionable tips never disappoint me. You talk actions rather words, and this is one of the main reasons I follow you . Thanks

    • Matthew Woodward
      August 8th, 2017 at 1:27 pm

      No worrys Maverick!

  80. Nick Raineri

    Great guide for SEO Matthew. Thanks for sharing!

    • Matthew Woodward
      August 8th, 2017 at 1:33 pm

      No problem Nick!

  81. Shivam

    Very Well written..

    • Matthew Woodward
      March 7th, 2017 at 12:06 pm

      I should hope so :)

  82. Stuart

    Some nice advice in this post. Content creation is one area where I think all SEO’s could stand to improve, especially with the link and ego bait opportunities that come with great content (and outreach).

    • Matthew Woodward
      February 27th, 2017 at 10:28 am

      Of course, and copywriting will help with that!

  83. Giulia

    Worked my way through this article step by step and it changed my writing straight away :) Thanks so much for putting all your content out there. Always straight to the point. Love it!

    • Matthew Woodward
      January 31st, 2017 at 9:34 am

      No problem Giulia, I hope that change results in positive success for you

  84. Damon

    The split testing plugin is awesome! Already started using it on one of my sites. Thanks for the tip!

    • Matthew Woodward
      January 31st, 2017 at 9:57 am

      No problem Damon!

  85. Morgan

    Regarding #16 and the title tags…

    I thought your title tag was a pretty important part of your SEO ranking.

    It really doesn’t do any harm to split test these? I wasn’t aware it could be done ‘in real time’ like that and not affect anything.

    • Matthew Woodward
      January 31st, 2017 at 10:13 am

      The plugin doesn’t change the title for Google

  86. Nathan

    Hi Matthew, this is my first visit to your site, and the first article of yours that I have read. It was most informative and very enjoyable, so thanks. I know what it is like to try and proof read your own material. The brain sees words that aren’t there. So, with the benefit of my “fresh eyes” I’d like to draw your attention to the following:

    I like to make sure everything is correct (much the dismay of Guest Bloggers sometimes). –


    Now I don’t want to turn this into too much of a writing class, so here’s what I suggest you do…. Whenever you type something, read it back to yourself, and look for where you

    Whenever you type something, read it back to yourself, and look for where you should be stressing a point. –

    I hope this has provided some value to you,

    • Matthew Woodward
      April 12th, 2018 at 4:53 pm

      Thanks for the tip

  87. Irvan

    You know, this is one of the longest article I read and then read again.. Great post!

    I just use some tecnique you explain here in one of my video explainer in youtube, not articles, and its work great. That one video send me more traffic than other videos .. I thank you for this .. ( sry for my english)

    • Matthew Woodward
      January 23rd, 2017 at 3:33 pm

      Which techniques did you use in your video?

      • irvan
        January 24th, 2017 at 1:21 am

        I use the The Bridge Model for my video.
        it’s a simple video.. still trying to play with the sentences and all since english is not my first language

        • Matthew Woodward
          January 24th, 2017 at 10:22 am

          Well you are writing great English here so keep up the good work Irvan!

  88. Tushar

    Hi Matthew,

    What an article! This is awesome.
    I will be investing more time into this one. I need to know how to present my ideas.
    The example you have given above can really help. I got a few ideas for my next blog post.

    • Matthew Woodward
      January 23rd, 2017 at 3:41 pm

      No worrys Tushar!

  89. James

    Another great post, I have been trying to implement all the techniques in my own blog.

    • Matthew Woodward
      January 20th, 2017 at 8:13 am

      Let us know how you get on with the changes!

  90. Jobin Asom

    I think this is the best article I have ever read about copy writing.

    As you have mentioned above, Grammarly helps to find out some major but unseen errors.

    • Matthew Woodward
      January 20th, 2017 at 8:19 am

      Glad you enjoyed it Jobin :)

  91. Hasnain

    Thanks Matthew, what a valuable resource it is… I really enjoyed and must give a big THUMBS UP! I will surely try to follow your tips…. Thank again… Btw, I have done a case study on Unique C-Class IP addresses for PBN and my results were amazing.. I hope you would like to see it…. Let me know if you are interested so I can share it with you — and it’s not a spam comment!

    • Matthew Woodward
      January 20th, 2017 at 8:19 am

      Sure please share it!

      • Hasnain
        January 20th, 2017 at 10:04 am

        Hello Matthew, thanks for showing your interest but right now I am doing more experiments with PBN IPs because results have been amazing for me…

        I was not aware that IPs can have this much great impact — I think if someone has a niche related to some specific country then he should and must host his PBN on IPs from his targeted country…

        I am making a post to show all the results but the story is simple…

        I shifted my sites to new hosting server, (I shifted about 30 blogs) to new IPs…

        Unfortunately, many of the IPs had same A, B and C class which was a big point of concern for me…

        But I felt that it’s ok to let some of my sites(about 10 sites) onto similar IPs(with same A,B and C class)…

        I was also waiting to see the impact…

        And after a week the results were there — I was dropped from position 10th to position 19th and that was something very displeasing…

        I wasn’t sure if the similar IPs are responsible for it or the whole shift of my network…

        I decided to change IPs for those private blogs by hosting them on unique IPs… I used IPs from Amsterdam, Australia, US central, US east, US west and UK…

        Now I had to wait to see any change and I got the results which I wanted… My rankings start improving for many keywords that suffered previously and now my ranking was also improved in some local Search engines like google.co.uk, google.com.au and google.nl…

        I also noticed that my site started gaining the previous rank, not only that it even reach better rankings…

        Now I had an idea to make an experiment to get conclusive evidence of what I was seeing. Therefore I decided to build 5 more Private blogs and host them on similar IPs(with exact same A, B and C class) and only unique D-class and then wait for results…

        The idea was that once my links get indexed I will wait for at-least 10 days that what impact these blogs make and after that I will shift all these 5 sites to unique IPs and will wait again to see results…

        I will share my results on my upcoming post on my new blog that is dedicated to SEO and PBNs…. :) B

  92. Emenike Emmanuel

    Hi Matthew,

    Wow! This is awesome. Very long post but I had to read through to the end. Writing powerful titles is something every blogger should give attention to.

    • Matthew Woodward
      January 20th, 2017 at 8:20 am

      Yeah it makes a huge difference!

  93. William Byrne

    I read some of your articles before, but this time I will be investing more time into this one. I need to know how to present my ideas.
    So thank you Matthew for all your hard work and tips.
    I am grateful.

    • Matthew Woodward
      January 20th, 2017 at 8:23 am

      No problem William :)

  94. pranav

    Hey Matthew,
    Mind blowing article !! Need to implement this ASAP.

    • Matthew Woodward
      January 20th, 2017 at 8:24 am

      Thanks Pranav!

  95. Ravi Chahar

    Hey Mattew,

    I always preferred to use my own stories in the content.

    Men’s health’s website is using the attractive headlines which attract more readers.

    The example you have given above can really help. I got a few ideas for my next blog post.

    Thanks for sharing the guide with us.
    Have a great day.

    • Matthew Woodward
      January 20th, 2017 at 8:24 am

      No problem Ravi, I hope it helps you to grow!

  96. Rob Powell

    Great article, Matthew! If I only take one thing away, it will be the APP technique. Very powerful! Thanks.

    • Matthew Woodward
      January 20th, 2017 at 8:25 am

      Well, I can’t take credit for that one :)

  97. Keri Vandongen

    Unbelievable Matthew.
    Not only because you typically write epic, well researched posts -but you also strive to improve your writing quality. Not every SEO expert goes to that extreme.
    Glad to know you’re also a fan of Jon Morrow’s writing.
    Do you find people also jump to the conclusion soon after beginning your blog?
    Your multiple suggestions for ways to begin a blog are awesome, as well as providing visual examples of each.
    As you mentioned, Brian Dean is also strong at both SEO expertise and blog writing. You’re both role models!
    Any tips for cleaning up http code using the Wordpress Thrive theme?
    Despite converting word to html it’s still a nightmare to input and cleanup content?

  98. Seth

    Love your content! It’s always incredibly useful

    • Matthew Woodward
      January 20th, 2017 at 8:29 am

      Thanks Seth!

  99. Sunita Biddu

    Seriously? You got me read the whole post and I never wanted to drop at any point. Super amazing points and equally well presented to make sure noone leaves. I will come again.. and again

    • Matthew Woodward
      January 20th, 2017 at 8:29 am

      I sure hope you do :)

  100. Daniel Morales

    Hi Matthew,

    Thank you for the great post, fantastic read.

    For those that have no option to outsource content (due to a massive site and massive content schedule) what would be your tips or tricks on hiring the right people for this? Where do you hire writers?


  101. Rajiv Choudhary

    another great post. I am on your blog for more than half hour now and whenever trying to hit back I suddenly find something useful
    Great blog matt.

    • Matthew Woodward
      January 10th, 2017 at 4:08 pm

      Hahaha thanks, hope you stick around longer :)

  102. Zachary Basner

    Solid information here Matt! Thanks for sharing these points. :)

    • Matthew Woodward
      January 10th, 2017 at 4:12 pm

      Thanks Zachary!

  103. Love

    great article but i personally find it difficult to read such long articles. Very tiring. I’ll be coming back to digest the rest, there is a lot of super useful info stuffed into it, my brain needs more time to process it all. Thank you for your hard work.

    • Matthew Woodward
      January 20th, 2017 at 9:27 am

      Thanks for the feedback much appreciated!

  104. Mickie

    Bravo! Great article! I tried to share this on Pinterest but using your Pin It button doesn’t make a pretty link. Let me know if you tweak your Pinterest image for this so I can share it. For now it’s bookmarked.

    • Matthew Woodward
      January 20th, 2017 at 9:28 am

      I dont have a pin it button sorry

  105. Elinor kugler

    Great post Mathew! You had me hooked through the entire post. Will definitely apply these great tips to my blog.
    Thanks :)

    • Matthew Woodward
      January 20th, 2017 at 9:31 am

      No problem Elinor :)

  106. Paul

    Excellent post, thanks so much for your informative, in-depth and extremely helpful post. I really learned a lot and am sure that once I implement what I have learned here, I will be better off.

    • Matthew Woodward
      January 20th, 2017 at 9:46 am

      Thanks Paul :)

  107. Onehalf AU

    You can have a fine-looking website design and use the latest technologies to make your visitors say “wow!” but unless your web page copy is compelling enough, and unless it gets the right traffic to your website, the only business you do will be accumulating the “wows!”. Proper SEO copywriting ensure that your content is search engine friendly and relevant/helpful to your target audience.

    • Matthew Woodward
      January 20th, 2017 at 9:46 am

      That is very true!

  108. Jon

    Nailed it Matthew, as informative as ever. Please keep up the good work :-)

    • Matthew Woodward
      January 20th, 2017 at 9:48 am

      No problem Jon :)

  109. Elijah

    I have read almost all the articles you send to my mailbox but not with the attention I have read this one. I have actually read twice so far. It just clicks with me somewhere.

    • Matthew Woodward
      January 6th, 2017 at 3:16 pm

      Well I hope you put it to good use in your own marketing efforts :)

  110. Joachim

    Oh Man, this is an awesome post. As a webmaster and frequent blogger, I could get so many usefull stuff out of it. Thanks a lot for this contribution! It just saved my day :-)

    • Matthew Woodward
      January 20th, 2017 at 9:48 am

      Glad to be of service Joachim :)

  111. Ozzie Coto

    Matthew, wow. :) Thanks for investing time into writing this.

    Hook after hook after hook. You’re a beast! I rarely read anything above the fold. This is powerful juju you’re sharing.

    Have a blessed day. I’m rereading this.

    • Matthew Woodward
      January 20th, 2017 at 9:49 am

      Thanks for your kind words Ozzie!

  112. mohammad umair

    That’s an amazing guide Matt.

    I would like to add to the “Create Tantalising Subheadings” point.

    Besides the points you’ve made, another effective way to create an attractive subheading is to break a sentence using Bucket Bridge by continuing it as a subheading

    So if my subheading will be about traits required to be a blogger then I would write it something like

    One of the major traits of successful bloggers is..


    As you can see I not only got the reader to the next line using Bucket Bridge but also made the smooth transition to the point I wanted to make.

    • Matthew Woodward
      January 20th, 2017 at 9:55 am

      That is an awesome extra tip thanks Mohammad!

      • mohammad umair
        January 21st, 2017 at 12:19 am

        You’re welcome Matt

  113. Andrew

    Hey Matthew – great post

    #14 – Clean code
    Can you suggest a good word processor ?


    • Matthew Woodward
      January 20th, 2017 at 9:59 am

      You can’t get much cleaner than notepad!

  114. Umesh Singh

    Hi Matt,

    Great guide. Copywriting is an art and one can be master only if he writes more and more content.

    However, if someone who never ever tried if before they should read this guide to take the suggestion. Every tips which you have mentioned are amazing especially AAP method of Brian Dean.

    I loved reading this post from top to end.

    Umesh Singh

    • Matthew Woodward
      January 20th, 2017 at 10:00 am

      Well, practice makes perfect =D

  115. Shirley Tramm

    OMG, This took me THREE HOURS to go through and understand completely. That is WAY TOO MUCH INFO in just one post. It’s demoralizing to try to learn all this at once and WHO HAS THAT KIND OF TIME without it gashing away at time with FAMILY??! I suggest making these content-thick-and-rich posts into a series and just email them to us so we don’t end up EXPIRING before we manage to hack our way through them….seriously…who gains from me being on this page for THREE HOURS?!!

    • Matthew Woodward
      January 20th, 2017 at 1:21 pm

      You dont have to implement them all at the same time

      • Bob Buckley
        February 9th, 2017 at 4:17 pm

        Or stay on the page for 3 hours and then scream at Matt for creating a dragon-slaying blog post that could explode your blog traffic.

  116. Остров Бали

    Ohh, this is unreall cool! I will use this methods on my Bali dedicated site.

    • Matthew Woodward
      January 20th, 2017 at 1:22 pm

      Hope it brings you improved success!

  117. Rajiv Choudhary

    copywriting has been a weak point for me from a long time but this article really covers everything which is needed to be done.

    • Matthew Woodward
      January 20th, 2017 at 1:22 pm

      Yeah you can do 99% of what you need to with this!

  118. Daniel Boswell

    Matthew this is another KILLER post and is full of juicy bits of info. I am glad you mentioned writing for a middle school reading level. Its one of the hardest things to explain to a client who doesn’t understand how important it is for SEO and the user experience.

    Also, I love Grammerly and got the paid version and use it whenever I write a blog post. I’m glad you mentioned it.

    I’m definitely referring back to this and I’m going through my blog posts to see if I can spruce them up with your tips!

    Oh, and I couldn’t get your social share links to work to gain access to the cheetsheet. It just showed the loading animation and never let me share. I’m using Chrome on a Windows 10 PC.

    • Daniel Boswell
      January 5th, 2017 at 1:03 pm

      Ok after trying again, it worked. Thanks for the cheatsheet!

  119. Brian P

    Very well written really. I land here via Gmom inbox :)

    • Matthew Woodward
      January 20th, 2017 at 1:23 pm

      What is Gmom?

  120. Jon

    Another superb article Matthew, thank you. I’m going to jump over to the income report as I tend to act after receiving an email from you but this is perhaps not how most of your readers find you.

    I did try to find the post about buying your theme which I remembered that you had posted about – it took a few tries to get to the link I wanted. I’m not sure that the benefits are explained well there.

    One way you could improve this article would be a checklist around the conclusion perhaps? I’m going to make a manual list. I spotted a typo – Brian was referred to as brain ;-)

    I really enjoyed the reference points, especially around readability.

    Thank you again Matthew, lots learned.

    • Matthew Woodward
      April 12th, 2018 at 4:55 pm

      Thanks Jon, I will take your advice and have a look at my typo :)

  121. Victor Yankov

    I think you have a typo in the green ad :

    Share this post to instantly my 3 step SEO copy hacking

    There should be a “get” right after instantly.

    Otherwise, a great post, enjoyed reading it.

    • Matthew Woodward
      April 12th, 2018 at 5:10 pm

      Thanks Victor, will take a look

  122. Gary

    That was a great article, Matt.

    You had me hooked all the way through which is unusual as I have the attention span of a Goldfish most of the time. Some really great tips in this one.

    • Matthew Woodward
      January 5th, 2017 at 9:24 am

      Hahaha thanks Gary, I hope you implement them and see improved success!

  123. Robert

    In page title use “Men’s Fitness” its legal? Because i think that trick isn’t good.

    • Matthew Woodward
      January 5th, 2017 at 9:20 am

      Why not? That is a topic

  124. Jasim Uddin

    Another great article for 2017, keep ahead with your strategy brother.

    • Matthew Woodward
      January 5th, 2017 at 9:21 am

      Thanks Jasim!

  125. Robert

    I read all post!!!!!! :)

    How long u write this?

    • Matthew Woodward
      January 5th, 2017 at 9:01 am

      You read it very quickly :P

      • Robert
        January 5th, 2017 at 9:06 am

        How long u write this?

        • Matthew Woodward
          January 5th, 2017 at 9:06 am

          You mean how long did it take to write?

          • Robert
            January 5th, 2017 at 9:09 am


            I write 1300 words in post, and its killing me :)

          • Matthew Woodward
            January 5th, 2017 at 9:10 am

            Well posts here typically take between 8-16 hours to create

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