The Internal Link Building Strategy That Increases Search Traffic

YouTube video

Internal link building is the most powerful SEO tactic you are not using.

It’s a tactic used by most well-known websites…

(i.e. those already ranking in the top 10) for one simple reason:

 It has the power to boost your search traffic like crazy.
Don’t believe me?

I’ll show you how one website used internal linking to increase search traffic by 40% and another website that went from position #33 to #5.

It’s also extremely easy to implement and carries (almost) zero risk of penalties.

Sound good?

I’ll be showing you everything you need to know about internal link building (and more).

What is Internal Linking?

There are two types of links:

Internal and external.

Internal links will take you to a web page or resource on the same domain.

Whereas external links will take you to a resource on a different domain.

Download our link building checklist here.

difference between internal and external links

Why Is Internal Link Building Important?

Internal links give you control over the flow of human traffic and search engine traffic which can be used in different ways.

Not only that but Google used to state

internal link advice

And more recently than that…

…Google’s John Mueller went on record to say-

“The context we pick up from internal linking is really important to us… with that kind of anchor text, that text around the links. That’s really important to us.”

So don’t sleep on internal link building because if it’s important for Google, it should be important for you as well.

Let me show you a quick example with my Google penalty checker page which has internal links from various pages-

internal link placement

These links are using the exact anchor text “Google penalty checker” which is helping the page to rank #1 in Google for the same term-

internal link building ranking example

This is just one of the ways we can take advantage of internal linking!

But we can use them for so much more than just SEO-

why internal links are important

#1 – Internal Links Help Google To Discover Your New Content

Google’s discovers new websites/pages in a number of ways, although most pages are almost certainly discovered via crawling.

Matt Cutts explains more about the crawling process in this video-

YouTube video

Here’s a practical demonstration of how Google uses crawling to discover new web pages:

Right now, Google has 495 pages from my blog in their index

(hint: you can check the indexation status of your website with a site: search in Google).

index results

I know my blog pretty well (obviously)…

So I know that 495 pages = pretty much all the pages on my blog.

Great, so that’s Google’s work done right!?

Not so fast.

Google knows websites change all the time.

For example, you may periodically change the content on your ‘about us’ page or write a brand new blog post every few days.

So they have to constantly re-crawl websites/web pages to look for new content.

 This is where internal links come in.
Google relies on internal links to discover new content.

This works because whenever you add a new page/post to your website it’ll almost always be linked-to from somewhere on your website.

For example, whenever I publish a new blog post it automatically apears on my homepage-

homepage internal links

Because Google has already indexed my main blog page (and category pages), their crawler will follow that internal link to discover my latest blog post.

Like I said, most content management systems (e.g. Wordpress) add internal links to new pages/posts automatically but these aren’t always in the best location for SEO purposes.

This is why you need a smart internal linking strategy (more on this later!)

#2 – Internal Links Help Google To Rank (And Better Understand) Your Web Pages

It’s rumoured that the number of internal links pointing to a web page…

Is one of Google’s 200+ ranking factors!

In fact: Google themselves have stated that…

“The number of internal links pointing to a page is a signal to search engines about the relative importance of that page.”

They have since deleted that rather unusual specific advice but here it is for your reference-

There have also been a number of case studies whereby a smart internal linking strategy has resulted in HUGE ranking boosts

I’m talking about a 40% increase in traffic. And position #33 to #5.

 All using nothing but smart internal linking.
But, why would this be a ranking factor?

Google uses the number of internal links to figure out how important that page may be.

For example, I link to my SEO portal from within my main navigation bar… (Which is present on every page of my website)

This tells Google that I deem this content to be of high importance.

main navigation internal link

And if I think this page is important, chances are that other people will too.

It passes more ‘link juice’ meaning that it’ll be more authoritative in Google’s eyes.

Here’s a good video showing how ‘link juice/flow’ works:

YouTube video

Another important aspect of internal links is the anchor text used within the link(s).

This helps Google to understand what that particular web page is about.

For example, in one of my income reports

I link to my SEMRush review with the anchor text ‘SEMRush review’.

popular content internal link

In Google’s eyes, this helps reinforce what that page is about (i.e. a review of SEMRush) and helps them feel more confident about ranking it for SEMRush-related terms.

semrush review example

In fact:

I dont like to leave any room for misinterpretation-

anchor profile

In simple terms:

 The anchor text you use for internal links is an important ranking factor.
And if you’re worried about being penalised by Google for manipulating anchor text like this, don’t worry;

Penguin is much more lenient when it comes to internal links.

#3 – Internal Links Help Make You More Money (Yes, Really!)

Internal links provide a navigational aid for real-life visitors to your website.

The links in your navigation menu provide perhaps the most obvious example of this…

They funnel visitors to the most important pages on your website.

internal header links

But this is also true for internal links within your content.

I funnel visitors to download my intelligent keyword & link building Google sheets using an internal link in my link building strategies roundup.

But why do I do this?

 Because it makes me more money.
Not only does it drive new email subscribers while providing a ton of value for my visitors…

(Or at least I hope it does!), the manual to use it contains affiliate links.

Strategically sending my traffic to this page results in more email signups, affiliate conversions and therefore, more money (ka-ching!)

internal linking example

Here are a few ways you can use internal links to make more money:

  • Funnel people towards high-converting pages
  • Funnel people towards pages with affiliate links
  • Funnel people towards relevant products/services

Note: The use of strategically placed internal links will help reduce bounce rate.

This can have some SEO benefit and indirectly increase revenue.


Because a type of bounce rate is likely used as a Google ranking factor if people click back to the SERPs after visiting your site.

So while bounce rate is not a direct ranking metric…

It indicates people are not engaging with your content.

A lower bounce rate may mean you rank higher and therefore lead to more organic traffic.

 More traffic usually = more money.

3 Internal Link Building Strategies You Can Implement Today

OK, enough talk…

It’s time to build some strategic, rank boosting, revenue-increasing internal links.

Here are the 3 processes I’m going to walk you through:

  • My quick ‘n’ dirty method.
  • The manual method (hint: this is better than the quick ‘n’ dirty method, but is more time-consuming).
  • BONUS: The power process (trying to rank a certain page? — you need this).

internal linking strategies

Let’s go through each one step-by-step.

#1- My Quick And Dirty Internal Linking Process

When it comes to SEO…

 Time = Money.
This is because the longer one task takes, the less time you have to spend on other important tasks (this is known as opportunity cost).

My 3-step quick ‘n’ dirty process can be implemented super-quickly…

Yet it still leads to incredible results!

Note: This method only works for Wordpress-based websites.

Here’s the basic process:

  • Create a list of URLs and primary target keywords
  • Find the LSI keywords for each of those primary keywords
  • Use the SEO Auto Linker plugin to add internal links in seconds.

I recommend making a copy of the sheet above before you begin.

Let’s get started.

Step #1 – Gather A List Of URLs And Primary Keywords

Some of you will already have a list of URLs mapped to primary keywords.

If so, fantastic – paste them into the first tab of your Google Sheet (this is the one titled: ‘#1 – URLs / Keywords’) and jump straight to step #2.

1 quick n dirty Google Sheets

If not you can use either SEMRush (click here for a free 14-day trial).

But first, you need to gather a list of URLs from your website.

If you have a sitemap (which you should)…

You can simply copy/paste the list of URLs from the sitemap into the sheet.

XML Sitemap

But if not, here’s another super-quick way to do this:

Go to Google and search for the following:

This will return a list of all the pages on your website.

index results

I also recommend setting the number of results per page to 100 under ‘search settings’:

search settings

Search Settings

You can then use this free Chrome bookmarklet to scrape all 100 results from the SERPs.

SEO SERP Extraction Tool

Paste these into the URLs column in the Google Sheet.

1 quick n dirty Google Sheets 4

Next, use this SEMRush trial to extract the keywords.

Just go to the URL report (under Organic Research) in SEMRush.

Paste the first URL from your Google Sheet into the search bar.

Organic Research URL SEMrush English

Click Search.

Scroll down and you should see a list of organic search keywords for that page.

http www matthewwoodward co uk tutorials 6 figure product launch formula Organic Search Positions

Click Export.

Open the .csv in Excel, then copy/paste the list of keywords into this free tool.

This will convert the list of keywords into a comma-separated list.

Free Online Comma Separator Tool

Copy the comma-separated list into the ‘primary keywords’ column in your Google Sheet.

1 quick n dirty Google Sheets 3

Rinse and repeat for the rest of the URLs on your list.

Step #2 – Find The LSI Keywords For Your Primary Keywords

“LSI keywords” is really just a technical term form “related keywords” and while there is much debate about how useful they are for optimising content…

…they are a great source to find related keywords we can use to build internal links!

For example, if we take the keyword ‘product launch formula’…

An LSI keyword could be:

  • ‘product launches’
  • ‘launching a product’
  • ‘how to launch a product’

And because you’ve already got a list of keywords for each of your URLs…

Finding LSI keywords should be a breeze!

Start by brainstorming related keywords. Add them to your spreadsheet.

Still, brainstorming will only get you so far. So here are a couple of other methods:

How To Find LSI Keywords With Google

Copy one of the keywords from your Google Sheet and paste it into Google.

PLF example

Scroll to the bottom of the results page and you should see a list of related searches.

product launch formula Google Search

Copy relevant keywords into the LSI Keywords column in your Google Sheet

Note: not all keywords will be relevant, so be picky!

1 quick n dirty Google Sheets 5

Rinse and repeat for the rest of the keywords (and for all the URLs) on your list.

How To Find LSI Keywords With

To find LSI keywords easily you can use LSIGraph…

Go to and paste in a keyword from your spreadsheet.

lsi graph

Then click Generate.

It should then find and kick back a bunch of LSI keywords.

LSIGraph LSI Keyword Generator 1

Add any relevant ones to the LSI Keywords column in your spreadsheet.

Then repeat for each keyword on your list.

Step #3 – Add These Keywords To Your Website With SEO Auto Linker

Good news: most of the hard work is done. SEO Auto Linker will handle pretty much everything from here.

I know the plugin hasn’t been updated for a long time, but it’s what I use and I can only share what I do with you.

But first things first…

You need to install the plugin.

Once installed, go to the plugin page in your WP dashboard and click Add New Link.

Automatic Links The SEO Project WordPress

Next, go back to your Google Sheet and select the tab labeled ‘#2 – For WP’.

1 quick n dirty Google Sheets 1

This sheet pulls all of the keywords you entered into a neat list.

This can then paste into Wordpress.

All you have to do is select a URL from the dropdown.

select url

Copy/paste the URL keywords from the ‘COPY ME’ column into SEO Auto Linker.

Like this:

seo auto linker

Click Save.

SEO Auto Linker will comb through your website looking for occurrences of those keywords in other posts/pages.

If it finds any, it’ll automagically add an anchored link to your specific blog post.

Note: I usually set the Links per Page option to 1, as I don’t want a ton of links on every page – that just looks spammy.

#2 – The (Better) Manual Internal Linking Process

SEO Auto Linker works well – the only issue is that you don’t have full control over exactly where these links are placed, as the plugin decides this for you.

In my opinion, it’s much better to do this manually.

That way, you can control exactly where the internal links are placed and ensure they:

  • Make sense
  • Attract clicks

Here’s how to do it manually:

  • Create a list of URLs and target keywords.
  • Use Google to find relevant pages/posts on which to add internal links.
  • Rinse and repeat whenever you publish new content.

I’m not going to go over gathering URLs and primary keywords again.

Simply use the methods laid out earlier in the post to do this.

However, I have created an alternate Google Sheet for this process! So I recommend making a copy of this and using it-

Here’s how it should look when you have your URLs + keywords entered:

Internal Linking My Better Manual Process Google Sheets 1

Next just click the buttons it generates or if you want to do it manually for any reason you can head to Google and search for- product launch -

To find all the pages from your site that Google thinks are relevant to a particular topic.

search example

I’m aware that performing this search correctly over and over can be a bit of a hassle.

Thats why I built the Google Sheet above to make things super straightforward.

Just go to the 2nd tab of the sheet named ‘#2 – For Google’. Select the URL you’re building internal links to from the dropdown list. Then hit the ‘Click here’ button.

Internal Linking My Better Manual Process Google Sheets

This will take you straight to the Google search – no hassle!

If I was looking to build some internal links to my product launch formula case study.

I would select that URL in the spreadsheet (see above), open the Google search results and then pluck out any pages that would make sense to add internal links from.

Here’s a page that fits the bill:

membership site example

So now, simply read through the post and look for appropriate places to internally link.

This looks like a good place:

How To Create A 6 Figure Membership Site Step By Step 2

Next, I simply login to my WP dashboard and add a link in that location.

Here’s the final result:

How To Create A 6 Figure Membership Site Step By Step

Note: I only recommend adding 1 link per page, so when you’re done, head back to the SERPs and look for more internal linking opportunities.

Rinse and repeat this process for each page on your website.

Important tip: Do this process every time you publish a new blog post or web page on your website. Not only will this lead to Google indexing the page much quicker, it’ll also give it a much needed ranking boost.

#3 – The Power Process

Is there a particular page you want to rank above all others…

Yet it’s nowhere to be seen in the SERPs?

If so…  you need my power process.

Here’s how it works:

  • Find the most powerful pages on your website using Ahrefs (7 day for $7 trial available here).
  • Add internal links from these pages to your target web page.

That’s it!

Here’s how to do it:

Let’s say I wanted to boost rankings for my SEO audit case study and tutorial. I would first need to find relevant, powerful pages on my website. Ahrefs can help with this.

Go to Ahrefs Site Explorer and enter your domain (register for your 7 day for $7 trial here).

Site Explorer

Choose the ‘Best By Links’ report from the ‘Pages’ section on the left-hand menu.

Best by links matthewwoodward co uk on Ahrefs

This will show you a list of the most powerful pages on your website.

Ordered by # of referring domains (i.e. backlinks).

In general, more backlinks = more power.

Make a note of any pages that you could potentially add an internal link from.

Make sure they’re relevant!

internal link opportunity

Right away, my ecommerce SEO tutorial stands out.

With 177 referring domains, it’s certainly powerful. And because every ecommerce site needs a lot of on site work…

This is the perfect page from which to mention (and add a link to) my on page SEO audit tutorial.

internal link example

I mean – it doesn’t get much easier than this!

Here is how I placed the link-

Adding a relevant internal link like this gives the page a huge authority boost.

But there’s no need to stop there; keep working your way down the list of top pages on Ahrefs – there may be other pages you can add an internal links to.

This will give the page even more of a boost!

BONUS: A New Approach To Internal Linking

A week before I was about to publish this, I was pitched a new plugin called Link Whisper.

Now I get pitched things all the time, but this is made by the same guy that made LongTailPro (see my Long Tail Pro review) which was the king of keyword research tools for a long time.

And I have been so impressed with it I halted post and video production to talk about it because I will be using it on all of my sites going forward – I’m already using it on the blog.

Unlike dumb plugins that just replace keywords and phrases you specify with internal links, Link Whisper actually analsyes all of the text across your site to come up with it’s own intelligent suggestions.

The best way to show you how this works is with an example.

Let’s say I just published my keyword research template and now I want to build internal links to it. I can just open LinkWhisper-

Which tells me I have zero internal links pointing to it currently.

All you have to do is click Add and LinkWhisper will make intelligent suggestions automatically-

link whisper internal link suggestions

It’s making some pretty decent suggestions off the bat.

But what make’s it really cool is how you can customise those suggestions-

adding internal links with link whisper

That makes it really easy to build smart, manual internal links without any hard work at all.

Just review the suggestions, click to easily add/remove words from the anchor text and click “Add Links” – that’s it!

Not only that but it also includes some pretty awesome reporting features-

internal links report

At the moment I am using all of the methods I have listed above and it’s very likely that Link Whisper will replace the manual part of it.

I am already using it on this blog and have deployed it on a couple of niche sites to experiment more but it’s the best internal linking plugin I have ever used.

Internal linking is a great way to boost your website performance but it’s not the only way. Check out my SEO checklist and learn 45+ ways to optimize your site this year.

Wrapping It Up

Internal linking is crazily powerful – don’t neglect it!

Plus, unlike regular ol’ link building strategies (from external websites)…

 Internal links are under your full control.
You can decide:

  • Where they’re placed
  • What anchor text they use
  • Which pages they link to
Given the fact you can implement a smart internal linking strategy within a few hours…

I strongly recommend you give this a shot right now.

But remember: every time you add an internal link to one of your posts, submit your URL to Google.

If you don’t know how to do that, consult my search engine submission guide – NO SEO submission software required.

It is extremely important because it’s like telling Google that you’ve made some changes and that your URL needs to be indexed again.

And while you are reviewing your internal linking structure, you might want to pay attention to canonicalization as well!

182 Responses

  1. Free tools

    Your post is super helpful, thanks a lot

    • Matthew Woodward
      July 13th, 2022 at 8:27 am

      Thanks for reading

  2. Paul David

    When it come to using plugin for building internal links…

    I recommend Link Whisper.

    Because Link Whisper gives you the opportunity to have control over how and where to place your links in your post.

    I have tried other plugy, but I do link Link Whisper.

    Thanks for sharing this post.

    • Matthew Woodward
      January 31st, 2022 at 3:22 pm

      I agree! I’ve been using Link Whisper for quite a while now and I’m not disappointed one bit!

  3. François

    SEO Auto Linker hasn’t been updated in 9 years.

    • Matthew Woodward
      October 13th, 2021 at 9:04 am

      Thank you for the heads up, François!




  5. Abhijit

    Matthew Sir, I like all of your post!

    • Matthew Woodward
      April 7th, 2021 at 8:30 am

      Thank you!

  6. Fran

    Hi Matthew, thanks a lot for this article. I can’t download the “Manual Internal Link Strategy Sheet” by sharing it on Twitter (button not working) maybe this is just me. Is there any other way to download the resource?

    • Matthew Woodward
      February 3rd, 2021 at 9:21 am

      Hey Fran! Thank you for letting me know. I’m going to fix this issue as soon as possible-
      Meanwhile, I suggest you sign up for my link building training and get my link building checklist here-
      I guarantee you won’t regret it ;)

  7. Mike

    I can not do the analysis. Every single link I want to use I have to pay! Semrush, Ahrefs all. Your article is good quality for those who use these programs, but who did not pay for Semrush its a waste of time to read!
    I thought I can do the link building today, waste of my time!

    • Matthew Woodward
      February 1st, 2021 at 9:25 am

      Hey Mike!
      FYI SEMrush offers a 7 days FREE trial.
      Plus, if you want results, you’ll have to invest a little bit in SEO tools at some point.

    • Ahmad
      October 6th, 2021 at 2:07 pm

      I don’t use these tools either but the part about building internal links manually was quite helpful.

      Currently my internal linking is just all over the place. But now I’m going to sort it out to drive the link juice to money making posts.


      • Matthew Woodward
        October 8th, 2021 at 9:06 am

        Glad it was helpful. Cheers, Ahmad!

  8. William Green

    Sorry I commented half way through your video :’) I don’t think the first outdated plugin is needed as Link Whispr allows site wide auto linking of certain keywords

  9. William Green

    Link Whispr is a good internal linking plugin I would recommend – it has auto linking of keywords of your choice, will help to link orphaned content and more


    we love this blog it the best

    • Matthew Woodward
      December 16th, 2020 at 9:36 am


  11. Butch Pornebo

    After reading a couple of articles about internal linking, I came to realized that prior to reading this article I might have wayyyyyyyyyy overdone the internal linking. You are talking about 5 internal linking and I did 10x more than that in an article.

    If I redo my internal linking from scratch on those articles and only do 5,

    Is it advisable? Will my ranking tank first then regain ranking later?

    Or I’m better off just keep it the way it is?

    • Matthew Woodward
      August 24th, 2020 at 9:10 am

      I would suggest you test on one article first. Pick one of your articles, then redo your internal linking (just keep the 5 best & relevant internal links) and update/republish your article. Wait a few days and see if you got any results (bad or good). If you see that your traffic has increased or your ranking has improved, then do the same on the other articles.

      • Butch Pornebo
        August 24th, 2020 at 9:11 pm

        we are talking about limiting to 5 OUTBOUND INTERNAL LINKS per article while INBOUND could possibly more than 5 coming from other articles

  12. Butch Pornebo

    Can’t seem to find the download for the “internal link hacking spreadsheet”

    • Matthew Woodward
      August 24th, 2020 at 9:48 am

      Hey Butch – You need to share the post to be able to download the ‘internal linking hacking spreadsheet.

  13. zenysro

    Hi, I wish for to subscribe for this blog to get most up-to-date updates, therefore where can i do it
    please help.

  14. Jahal Chithi

    Thanks Bro

    • Matthew Woodward
      April 28th, 2020 at 6:07 am

      Happy to help Jahal

      • Lawal Rahman
        May 21st, 2020 at 1:23 pm

        In fact, this is really a mind blowing tip. I didn’t know internal link could be this important. Thanks

        • Matthew Woodward
          May 22nd, 2020 at 11:12 pm

          You’re welcome Lawal!

  15. Mir Saeid

    Great piece. Will certainly put the strategies to use.

    • Matthew Woodward
      January 27th, 2020 at 5:43 am

      Glad to hear it :)

  16. Sofia kaif

    Wow, it was so informative, you teach this in easy way with case studies. Thanks Matthew sir!

    • Matthew Woodward
      December 27th, 2019 at 6:37 am

      Glad you liked it Sofia :)

  17. Pompey Bruce

    That’s truly useful, I’m trying to build internal backlinks for my site now, thank you!

    • Matthew Woodward
      December 6th, 2019 at 5:15 am

      Glad to hear it

  18. Vova

    Hey Matt,
    I think you might want to change info about Ahrefs 14-day trial as they dont have this option for 2 years.
    Great work, though =)

    • Matthew Woodward
      November 21st, 2019 at 2:59 am

      Thanks Vova – updated.

  19. Vince Massara

    I first heard you on the Niche Pursuits podcast, so I had heard of Link Whisper before.

    Internal linking is such a pain in the butt. However, I love your methods shown here.

    I’ll definitely be giving them a go.

    • Matthew Woodward
      October 4th, 2019 at 10:37 am

      Hey Vince – you should definitely get internal links into your content, they can work wonders.

  20. Pawan Pratap Singh

    Hi Matthew, Indeed a great post as always. Many seo experts have the same opinion that internal linking improves the search rank. but i think story can be different sometimes. for example. a URL on my website which I am trying to rank for a long time is nowhere on first 7-8 pages on google. however i have linked it to the top pages of my sites, also it has many backlinks, Post is long more than 5000 words and properly optimized. But all my efforts to rank it higher remained unsuccessful. What is worse than many websites which have written the post 2-3 years later are ranking on 2nd-3rd page with less words, low quality and no backlinks. I think you can’t always anticipate the google algorithm. Can you please explain what could be the possible reason.

    • Matthew Woodward
      October 2nd, 2019 at 5:12 am

      Well it could be a number of things. With content it always needs to be quality over quantity, your keywords that you are attempting to rank for may have too much competition and not enough search volume or possibly the quality of the backlinks (not all backlinks are created equally) or a mixture of all these. You need to make sure you have a strong foundation so maybe you need to conduct a site audit as there may be something holding it back that isn’t obvious.

    • James Z Dooley
      November 5th, 2019 at 3:09 pm

      Pawan if you go through the 17 points here I guarantee you something is lacking from your site

  21. Concorde

    thanks sharing for useful article its very useful to us

    • Matthew Woodward
      September 3rd, 2019 at 2:44 am

      Glad to hear it

  22. Lloyd Ake

    Great article on internal linking. Will certainly be taking internal linking up a notch with your detailed strategies. Thanks!

    • Matthew Woodward
      August 22nd, 2019 at 3:47 am

      Good decision Lloyd.

  23. Colince Charlsce

    Great read there. I enjoyed reading it

    • Matthew Woodward
      August 3rd, 2019 at 2:23 am

      Glad to hear it :)

  24. Rohit Sharma

    Hey Matthew,

    Your posts are always amazing. Thanks for sharing such a useful info. I have a query regarding internal linking.

    Will it benefit us if we do internal linking after website is created, like after 2 – 3 months of website creation.

    Will it effect ranking in seo?

    Thanks in advance.

    • Matthew Woodward
      July 30th, 2019 at 10:07 am


      • Rohit Sharma
        July 31st, 2019 at 4:07 am

        Thanks for quick response Matthew :)

  25. Marcos Aurelio

    Unfortunately I can not download the spreadsheets, I have already shared and deleted more than 100x in my social networks, but there is never a link to download the spreadsheets. Great material, but unfortunately, impossible to use.

    • Matthew Woodward
      July 23rd, 2019 at 8:12 am

      Click the link – enter your name and email address and then check your inbox.

  26. Devi

    What an eye opener! I’ve been just throwing posts up and have never really interlinked any of them. This may explain at least one reason my traffic hasn’t been all that good. I will now take this very serious. Maybe in 30-60 days my site traffic will increase. Thanks!

    • Matthew Woodward
      July 16th, 2019 at 7:14 am

      Let me know what happens!

  27. Shehraj Singh

    Internal Linking really matters, I read this Post 2 months ago and Implemented tactics of internal links By Matt.
    I have seen results in one or two days. Meanwhile, my bounce rate decreases. My page views on my website increased.

    After a few weeks, Organic ranking got started. So, I can say that this is the number one SEO hack i ever seen.
    Thanks Matt for sharing

    • Matthew Woodward
      July 8th, 2019 at 9:36 pm

      That is fantastic news! Great to see such positive results :)

  28. Abhishek Kumar

    You explained very well about internal link building. This is really a good content to learn.Thank you very much for sharing this post. Please keep continue to write this kind of post.

    • Matthew Woodward
      May 29th, 2019 at 5:27 am

      Thank you Abhishek! I will certainly keep the content coming.

  29. seo specialist

    Wow! First time i find an article that analyse every aspect of internal linking! thanks a lot!

    • Matthew Woodward
      March 29th, 2019 at 9:13 am

      No problem, I don’t do half measures ;)

  30. Ahaduzzaman

    I’m a new blogger, needed this knowledge to grow my blogging views.
    thanks a lot for sharing

    • Matthew Woodward
      March 18th, 2019 at 8:32 am

      No problem! There plenty more to learn across my blog to help you build traffic

  31. Peter Karpouzas

    Gees buddy, I have to be honest with you. I took up your course going back a while ago and after I implemented those directions for my own site and noticed the increase in rankings, I put it straight to my client sites and they all went up.

    I even implemented the internal linking that you suggested in your training and improved rankings within days.

    This is just even more positive content that I’m going to apply because there are a couple things that were missing from my original adjustments that I picked up here.

    I do use Auto linker on my own site and client sites but after having picked up more info here again, I’m going to do even more again to boost rankings.

    Matt, thank you so much for your invaluable input. You are by far a HUUUUGE Asset to the SEO industry and I read every newsletter you send out

    Keep up the good work.

    • Matthew Woodward
      January 16th, 2019 at 8:36 am

      Hey Pete! Sounds like you have your SEO on the right path! Glad to hear you were able to increase rankings. Thanks :)

  32. Jenny Naaz

    Wow, i learnt something new and exciting through your article on Link Building Process, Matthew! Internal links are hidden treasures.

    I can’t wait to implement these strategies.

    Looking forward to more tactics, keep up the good work.

    • Matthew Woodward
      November 28th, 2018 at 7:25 am

      Thanks very much Jenny! Will do.

  33. Tom Buckland

    Link building is one major aspect of search engine optimization that you should know about and is extremely beneficial for your website.

    In the world of search engine optimisation backlinking is one of the most used words. The basic premise of a backlink is when one page links to another page it’s as simple as that!

    Since Google introduced the Penguin algorithm, much has changed concerning backlinks. Before the Penguin roll out even low-quality links helped in ranking a site.

    The quality of your backlinks is very important and the links should be contextual. Your goal should be getting links from authoritative and relevant sites.

    It’s also important for you to create backlinks to your site as it improves organic ranking, allows faster indexing of your site, and referral traffic.

    Quality not quantity is the name of the game. One important fact that you need to keep in mind about backlinks for search engine optimisation is that it is not the number of backlinks, which matters, but rather the quality of backlinks.

    • Matthew Woodward
      September 19th, 2018 at 7:45 am

      Thanks very much Tom! Great thoughts.

  34. Deepak

    Wow, it was so informative, you teach this in easy way with case studies. Thanks Matthew sir!

    • Matthew Woodward
      September 10th, 2018 at 10:14 am

      No probs Deepak. I love a good case study!

  35. Tutorial Blogging

    Wow!!! This is great article post… Thanks for information…

    • Matthew Woodward
      July 30th, 2018 at 10:28 pm

      No worries, hope it was useful.

  36. Raj Kishore

    Awesome list of tips, If we will focus on the users it will
    be most valuable work and link will be save .

  37. Alvian

    Thanks for information..
    This is great article post..

    • Matthew Woodward
      June 28th, 2018 at 1:10 pm

      No worries and thanks :)

  38. Artice Upchurch

    This post is Superb! You certainly know your stuff when it comes to internal linking, Matthew. I was not expecting this well in-depth read as this is my first time visiting your site. If one took advantage of internal linking as well as external links, a site could become a powerhouse if all is implemented correctly. Thank you so much for sharing such a valuable post. :)

    • Matthew Woodward
      June 22nd, 2018 at 12:39 pm

      No problem, very good point. If you implement the right strategies your site will be unstoppable!

  39. Rudransh Sharma


    • Matthew Woodward
      June 22nd, 2018 at 12:35 pm


  40. BizEpic

    Internal links help but not so much as links from external sources. They are often more powerful.

    • Matthew Woodward
      June 16th, 2018 at 10:41 am

      Both links have different benefits

  41. Ivan

    It is nice to learn more about internal linking. We often forget the many places that we can link to.

    • Matthew Woodward
      June 16th, 2018 at 10:56 am

      The great think about internal linking is that you have total control

  42. hadishokri

    Fantastic post. I’m going to implement each tactic step by step and hopefully improve my ranking. Thanks Matthew

    • Matthew Woodward
      January 31st, 2018 at 10:26 am

      No problem!

  43. Saurabh

    Hey Matthew,

    Thanks for the article. I came to know some new tricks which I’ll implement on my website. Looking forward to more SEO and link building tips.

    • Matthew Woodward
      April 2nd, 2018 at 11:45 am

      No problem, good luck with implimenting

  44. Miguel Mazarío

    Fantastic post! useful information about the link building This is very insightful. Thanks for sharing,

    • Matthew Woodward
      April 2nd, 2018 at 11:58 am

      Thanks Miguel

  45. Lisa

    Thanks for the actionable tips. I was not familiar with the tool you mentioned, SEO Auto Linker. Will definitely check it out.
    I’ve been using internal linking but need to be more strategic about it.
    Thanks again

    • Matthew Woodward
      April 2nd, 2018 at 12:03 pm

      You are welcome Lisa

  46. SEO_Company

    What a Great Blog it is! Internal link building is very helpful for getting more traffic to websites as well as ranking a website or blog in the Google. Thanks for sharing such a good techniques of building backlinks.

    • Matthew Woodward
      April 2nd, 2018 at 12:33 pm

      No problem, it’s all about the right technique

  47. Faisal Zamir

    WOW, Great and useful content.
    thanks to shear

    • Matthew Woodward
      April 2nd, 2018 at 12:57 pm

      Happy to do so

  48. Pedomane

    WOW! I get new trick.
    Thanks for your internal link building strategy. :)

    • Matthew Woodward
      April 2nd, 2018 at 1:38 pm

      You’re welcome

  49. P Raju

    Hey…! Very nice useful Information.I have learnt new tricks by this article.

    • Matthew Woodward
      April 3rd, 2018 at 11:58 am

      Hope you put what you learnt to good use

  50. Maarten

    Thanks for the article. I’m following it step by step to increase my internal linking. The part where you can make a bookmarklet for to get all the links of your site didn’t work for me. Google Chrome doesn’t seem to accept the javascript code.

    So, I decided to build a quick tool that would just go over all your sitemaps (the parent + children) and print out all your links.

    I think this tool can benefit your readers, so if you want to include it in your post, here it is:

    If I run your site, I’m only getting 259 links though, as opposed to the 500+ links Google finds for your website. Do you have any idea how come? I guess some links are not in your SiteMap (they are private but crawled by google?)

    Anyway, would love to hear what you think of the little tool :-)

    Kind regards

    • Matthew Woodward
      October 30th, 2017 at 3:12 pm

      Nice tool!

      Well yes not all of them are in my sitemap but I have at least 300 posts published in the sitemap

  51. Jaspreet

    its very good article

    • Matthew Woodward
      October 30th, 2017 at 3:12 pm

      Thanks Jaspreet!

  52. Pixxelznet

    It is Fabulous Information

    • Matthew Woodward
      October 30th, 2017 at 3:13 pm

      No worrys :)

  53. Ida

    thank you so much for this article! It’s so detailed and easy to understand. Really appreciate it!

    • Matthew Woodward
      October 30th, 2017 at 3:13 pm

      No problem Ida

  54. Dis

    am i the first one to comment here? always powerful stuff. love the wp plugin recommendation to change keyword into internal link.

    one question though, when plugin deactivate, does the internal link stay or come back to keyword? guess i’ll have to find out..

    • Matthew Woodward
      October 30th, 2017 at 3:13 pm

      No I was just slow on approvals hahaha

      If you decativate the plugin the link is removed

  55. Mohd Aswad

    Great article sir.. I think its time for me to focus more on my internal link than external link to other domain. Since i am new to this, i will fully follow your guide here to get better understanding how internal link work.

    • Matthew Woodward
      October 30th, 2017 at 3:14 pm

      No problem let us know how you get on!

  56. Anuj Godara

    One of the best article for seo learning

    • Matthew Woodward
      April 3rd, 2018 at 12:17 pm

      Thanks Anuj

  57. Zerin Khan

    I get some new tricks from this post,I always apply internal linking but not the way you do it .Its awesome.

    • Matthew Woodward
      October 30th, 2017 at 3:14 pm

      Glad you enjoyed it!

  58. Paul Foulkes

    This appears to be a great strategy but i just checked on one of my clients sites to be able to get one of his harder to rank pages higher up and its telling me in my ahrefs that ahrefs hasn’t crawled the site yet

    • Matthew Woodward
      October 30th, 2017 at 3:14 pm

      That’s weird, what about SEMRush?

  59. Rakesh birchi

    the thoughts are good but be practical and why semrush,com not have a free tool for beginers

    • Matthew Woodward
      October 30th, 2017 at 3:14 pm

      They have the trial

  60. Tilak Raj

    Great article.
    Internal linking has helped me give my readers easy resource for further reading. It will give you few more traffic and less bounce rate.

    • Matthew Woodward
      October 30th, 2017 at 3:15 pm

      No problem :)

  61. Zgred

    Internal linking and bulding long tail based on internal linking is the most powerful trick :)

    • Matthew Woodward
      October 30th, 2017 at 3:15 pm

      Not the most powerful, but definitely powerful!

  62. George

    Any suggestions? Because this SEO Auto Linker plugin seems not to be supported anymore.

    Only just come across your site, and good info. Just wished this plugin was in date.

    • Matthew Woodward
      October 30th, 2017 at 3:15 pm

      I tried all of these types of plugins and that was the best one, even if not updated for a while

  63. gudtalent chrisent

    This is very insightful.7Thanks for sharing,
    Ama start implementing internal links on my blog.

    • Matthew Woodward
      October 30th, 2017 at 3:15 pm

      No worrys :)

  64. Pohlee

    U smart alec

    • Matthew Woodward
      October 30th, 2017 at 3:16 pm

      Haha thanks

  65. rksistu

    Nice link building tips Matthew. i will implement your strategies on my site.
    looking forward to more SEO and link building tips.

    • Matthew Woodward
      October 30th, 2017 at 3:16 pm

      No problem :)

  66. Mike

    This is really a great tutorial matt. I also want to ask if it is possible to use another software for LSI and the one i can use easily?

    • Matthew Woodward
      October 30th, 2017 at 3:16 pm

      You could look at

  67. Gautam Sharma

    useful information about the link building strategy…..

    • Matthew Woodward
      October 30th, 2017 at 3:16 pm

      Thanks Gautam :)

  68. Lisa

    Great post! I read that SEO Auto Linker plugin hasn’t been updated in two years and has been causing issues. Is there any alternatives that you’re aware of?

    • Matthew Woodward
      October 30th, 2017 at 3:16 pm

      Yes but they are not as good

  69. Luis Quiroz Ravines

    Fantastic post. I’m going to implement each tactic step by step and hopefully improve my ranking. Thanks Matthew

    • Matthew Woodward
      October 30th, 2017 at 3:17 pm

      No problem Luis!

  70. Tedbits

    Ever since i started to look for steps to increase my Google ranking through Link building, I have never come across such an important post.
    Keep doing what you know to do best Matthew.

    • Matthew Woodward
      October 30th, 2017 at 3:17 pm

      I will try my best!

  71. Rim John

    These are some good techniques for links building I have already on it applying them for my website. good work

    • Matthew Woodward
      October 30th, 2017 at 3:17 pm


  72. Sultan Morbiwala

    Useful article, I will apply this knowledge in my website soon. But I wonder which method is more effective? Many internal links to one post or few external links to one post.

    • Matthew Woodward
      October 30th, 2017 at 3:17 pm

      Many :)

  73. Binosh

    The best I red about Internal Linking. Detailed information. Good luck dude!

    • Matthew Woodward
      April 2nd, 2018 at 2:24 pm

      I always go for the best :)

  74. dalchand agrawal

    Excellent . So far I ignored the potential of Internal Links but now I realized their power. They have tremendous potential as an SEO tool. Thank you for sharing such a wonderful article.

    • Matthew Woodward
      April 2nd, 2018 at 2:26 pm

      Like it says….. incredible results… not to be ignored. Thanks

  75. jamb 2018

    i dont value internal linking that much before,but after coming accross this article,i see that its of high value.i think i will try it,thanks for the article

    • Matthew Woodward
      April 3rd, 2018 at 3:13 pm

      You’re welcome

  76. Nebojsa

    This is detailed explained , I`m already doing this for my website not quite same but similar and I can confirm that this is working really nice.

    • Matthew Woodward
      April 3rd, 2018 at 3:14 pm

      Thanks for the input, good to know

  77. Juhil Mendpara

    Hey, came here from one of your facebook sponsored links. It’s really an insightful article. I was doing good Internal link building. BUt, I got more knowledge here and will apply to all my upcoming posts. Thank you for sharing!

    • Matthew Woodward
      April 2nd, 2018 at 2:27 pm

      Cheers Juhil, you should see a difference

  78. Nancy Chopra

    this nice blog and thanks for provide seo knowledge. its very use full webmaster

    • Matthew Woodward
      April 2nd, 2018 at 2:28 pm

      Thanks Nancy

  79. Lakshmi

    Very nice and informative article… Thanq very much

    • Matthew Woodward
      April 2nd, 2018 at 2:28 pm

      No problem

  80. Sayani


    • Matthew Woodward
      April 2nd, 2018 at 2:29 pm


  81. Otto

    Great articulo man. It had not be an text, was an adveture for me. Ho ahead!. Grettings from spain

  82. usama

    Yes, internal linking is powerful for ranking. your tutorial is awsome too

    • Matthew Woodward
      April 2nd, 2018 at 2:31 pm

      Great feedback thanks Usama

  83. Jamie Kimp

    The informativeness of this post is second to none. Thank you matthew.

    • Matthew Woodward
      April 2nd, 2018 at 2:33 pm

      Great feedback thanks Jamie

  84. Ashok

    Great strategies and i have found your post very informative! Thanks for this! . Keep up the great work!

    • Matthew Woodward
      April 3rd, 2018 at 12:23 pm

      Pleased it was of use

  85. aman

    Great post again Matthew!

    Internal Linking is one of the most underrated and a highly useful link building thing to rank websites in today’s modern era of google rankings.

    Just like you say the strongest backlink that you can get is a pbn because there you have full control over the anchor text, the content etc.

    Same is the case with internal links. Here you can write unlimited related topically relevant posts and adjust anchor text that will increase your rankings.

    Keep Sharing awesome stuffs, Matthew



    • Matthew Woodward
      April 3rd, 2018 at 3:09 pm

      Hey Aman, all good points, see you soon

  86. Amrit

    Wow! Again excellent article

    • Matthew Woodward
      April 2nd, 2018 at 2:35 pm

      Thanks for coming back Amrit

  87. Chris

    That is interesting. I will start taking internal linking more seriously.
    Thanks for the step-by-step guide on each of the strategies by the way.

    • Matthew Woodward
      April 2nd, 2018 at 2:36 pm

      Thanks Chris and no problem

  88. Rashed


    Thank’s a lot for this killer post!

    Couldn’t think about outer world till it’s end…. I would love to comeback with a few question later….

    This is incredibly one of the best post about internal link building. :-))

    • Matthew Woodward
      April 2nd, 2018 at 2:36 pm

      Thanks very much Rashed and feel free to ask any questions you have here

  89. Alison

    Wow – amazing content. Internal links are a bit like the forgotten sibling to link building. I always create internal links as I create content but some the techniques here are awesome. Many thanks for such a practical article.

    • Matthew Woodward
      April 3rd, 2018 at 3:11 pm

      Hey Alison, no problem, thanks for your comment

  90. Stephanie

    Thanks for your article. It confirms that I was doing the right thing. I have also seen some great results using internal link building. Glad you agree

    • Matthew Woodward
      April 2nd, 2018 at 2:38 pm

      Great minds think alike Stephanie

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