Zero Link Building Case Study – How I Built A 6 Figure SEO Blog

I love experimenting with things when it comes to SEO and this zero link building case study is no different. Honestly, the best SEO advice I can give to anyone is that you should never believe anything you read until you have tested it for yourself.

You might not have realised it, but this blog is an experiment to see what happens if you do SEO without link building…

UPDATE: Track the performance of this experiment here. You’ll be shocked.

You can also read the follow up post of how to start a blog and make money.

The Zero Link Building Case Study

I have never really payed much attention to the Google Webmaster Guidelines in my SEO efforts.

That Matt Cutt’s bloke keeps banging on about them so I thought I’d see what all the fuss is about and decided to setup an experiment.

Is it possible to rank a website in Google with nothing but high quality content and zero link building?

In essence, I wanted to know if it was possible to do SEO without link building or using any kind of link building tools.

To test that theory I created this SEO blog that does not use SEO to drive traffic.

Yes you read that correctly, my SEO blog about SEO will not use SEO to secure rankings and traffic. Irony ^^

Kind of like how John Chow makes money online by telling people how he make’s money online.

Instead I’m going to focus on sticking to the official Google Webmaster Guidelines as closely as possible. After reading through the guidelines and brushing up my skills via the Webmaster Academy I setup this blog and zero link building case study.

The end game is to create a loyal base of fans and subscribers through E-mail, Social Media & RSS with a steady flow of traffic from Google without any link building or PPC.

The Methods

The methods I’m going to use can be broken down into 2 parts, content creation and promotion.

The Content

Matt Cutts always says that the best way to get links and rankings is by creating great content as that will naturally attract links rather than relying on link building tools.

That makes sense to me, but what is great content exactly?

I watched this video for some ideas-

  • Create a blog and establish yourself as an authority
  • Do something that is unique/different/original
  • Create content that is useful/helpful to the community
  • Answers common questions in your niche
  • Publish original research
  • Create videos
  • Publish how to guides and tutorials
  • Create lists of helpful resources

Can you name an SEO blog that does all of that? No one seems to offer anything original; it’s just the same generic around the block advice written in different ways over and over again.

What makes things worse is that a lot of the stuff that gets published as fact is actually just baseless thought and opinion.

Very rarely do I find an SEO blog that has something new, unique or different to offer which creates the perfect opportunity for my zero link building case study.

My Content Strategy

With that in mind I’m going to create the ultimate resource for SEO’s that is jam packed with helpful content based on my own research, knowledge and experience.

I’m going to tackle a lot of the common problems SEO’s face through a series of tutorials in the form of videos and blog posts.

I’ve already published a few examples-

  1. The Ultimate Guide To Tiered Link Building
  2. How To Analyse Your Backlink Profile To Fix Current & Future Penalties

The Promotion

I have always relied on SEO to drive traffic to my sites. Although I have experience with other methods, SEO is my bread and butter.

If Matt Cutt’s is right, then publishing high quality content should do the trick when it comes to promotion. As more people discover my content, they will share it/link to it which will allow more people to discover it and so forth.

Ideally I will want to create content that is so good, it will promote itself.

When people read what I have created they should be falling over themselves to subscribe for updates via email, follow me on Twitter, sharing the page on social media and so on.

So how can I get the ball rolling?

My Promotion Strategy

My entire promotional strategy to drive traffic is as simple as-

  1. Posting on forums like TrafficPlanet, WarriorForum & DigitalPoint
  2. Getting involved on Twitter / Facebook (SEO types seem to prefer Twitter)
  3. Commenting on blog posts (with links to my tutorials if related)
  4. Setting up some ninja Google Alerts to find new places to get involved
  5. Asking people to share the page to get access to my exclusive personal resources
  6. Just straight up asking people to share

Seem’s pretty basic and straightforward right? I’m also going to make sure that it is easy for people to share my content, connect with me on social media and subscribe to e-mail updates.

I’m hoping that the combination of those mechanisms with great content will be enough to snowball the blog to success.

The Reporting

Every month I will write a detailed report about the sites progress and tell you exactly what I have done to get it there.

This will be a great resource for myself and readers of the blog. It will help me keep track of progress efficiently while teaching readers what to do and what not to do.

The reports will be classed as ‘great content’ in their own right.

These monthly reports will include key metrics such as-

  • Traffic statistics
  • The number of e-mail sign ups
  • Social media growth
  • Number of affiliate links clicked
  • Income reports
  • All the juicy details of what I have done and how I did it!
  • And a bunch of other stuff

Click Here To View All Of These Reports

SEO Without Link Building Is Crazy

Part of me feels like this zero link building case study is doomed to fail and it really does push me out of my comfort zone completely. I have never created video tutorials before or used my knowledge and experience to teach/help others.

I have always relied on creating links to get rankings and traffic, but now I’m only relying on creating great content to get links to get rankings and traffic. Scary!

On the other hand I believe this could be one of the most rewarding SEO experiments I have ever done. I have a wealth of knowledge and experience to share and I’m hoping that will help out real people like you.

Will You Help Me?

If you want to help me out with this experiment and say thanks for my tutorials then please take 60 seconds to share them.

You can do that by-

  • Posting on SEO & webmaster forums
  • Sharing them with friends on social media
  • Writing about them on your blog
  • Sharing them with your e-mail list
  • Leaving comments & ratings

Be sure to drop me a mail if you share them and I’ll shout you out in the monthly reports!

Over To You

What do you think? Is SEO without link building even possible?

Do you have any tips or advice on what I should be doing to make this a success?

Is a zero link building case study setup for success or failure?

130 Responses

  1. Rihana

    Great guide, thanks for sharing with us dude.
    I thinks Backlinks are way more important for getting ranked.

    • Matthew Woodward
      April 26th, 2019 at 2:49 am

      Backlinks are definitely high on search engines ranking factors.

  2. SarkariResults

    This is the first real help. Incredible points. Solid arguments. Keep up the good work. Thank you very much because I will be using these sites!!

    • Matthew Woodward
      February 15th, 2019 at 2:59 am

      Happy to hear it. I’ve got plenty more in the pipeline too :)

  3. praveen kumar

    hello sir, can I start blogging on Blogspot and is it good for SEO? , can blogger blog rank better than wordpress blogs

    • Matthew Woodward
      January 9th, 2019 at 1:24 pm

      Don’t start a blog on Blogspot!

  4. marvin

    This is a good post on the capability of just having a quality content to improve SEO. I currently have two blogs now about make money online and movie review and your post encouraged me to push through on implementing such tip to succeed in my SEO journey. Thanks.

    • Matthew Woodward
      November 14th, 2018 at 12:07 pm

      No problem Marvin. Best of luck with your sites.

  5. Digital Solutions

    You tell your story good, I could relate to some of the things you mentioned here on your post. Thanks for sharing.

    • Matthew Woodward
      October 3rd, 2018 at 10:45 am

      No probs.

  6. Tom Buckland

    Great article and thank you for sharing this tips on building a strong SEO blog.

    • Matthew Woodward
      August 6th, 2018 at 11:26 am

      Thanks Tom.

  7. Robert

    Really inspiring and motivational. Keep up the good work matthew.

    • Matthew Woodward
      April 2nd, 2018 at 12:02 pm

      Good to see, thanks Robert

  8. OOTB Tutoring

    Thanks for breaking it down for me mate. I’m a newbie to SEO and link building and this definitely helps me understand things in a better way. Hoping to see more articles coming from your end.


    • Matthew Woodward
      April 2nd, 2018 at 3:20 pm

      I hope they have helped you out!

  9. Mostafa Dastras

    Hi Matt,
    Great blog, keep up the great work!
    Your promotion strategy already seems advanced to me — but you say it’s basic.
    Can you give me a sketch of how to do more advanced kind of content promotion?

    • Matthew Woodward
      August 1st, 2017 at 3:20 pm

      Well what are you already doing?

      • Mostafa Dastras
        August 2nd, 2017 at 6:43 am

        I share my articles on social media — mostly LinkedIn and Twitter (I use Hootsuite to schedule my posts on social media — it’s great)
        And, I send them to my email list — that’s all :\
        I think I should be more active on social media, comment more, and be good friends with other bloggers.
        I’ve decided to be active on Quora and inbound.org too.
        Recently I’ve submitted my blog to Stumbleupon, News360, made some Flipboard magazines and shared my posts on them, I have done some guest posting but I have to do more.
        The newsletter you sent this morning was also helpful — thanks.
        I was just curious to know the pro secret to content promotion. But I think the most advanced tactics are blogger outreach and Facebook ads.

  10. Ricardo

    I was testing this same strategy in one of my projects, I was only creating onpage linking without external linking and the results are also getting to me!

    • Matthew Woodward
      May 5th, 2017 at 9:00 am

      That is great to hear Ricardo!

  11. Anthony from Musical Gear Australia

    Interesting experiment, i’ve always wondered how websites would go without building any links whatsoever.

    • Matthew Woodward
      April 14th, 2017 at 9:08 am

      Now you know :)

  12. Mann Sharma

    Excellent post Matthew. Be prepared to get an email from my end containing a blog post with a link back to your post, and a request to give me a link back… :)

    • Matthew Woodward
      March 29th, 2017 at 10:50 am

      Hahahaha I’m waiting for it!

  13. Wesley

    Hi Matthew,

    Fascinating read. Thank you for taking the time to write it. I wouldn’t have thought it would be possible . . . regardless I do have one question. On average how many days a week did you comment (I assume with BuzzBundle) and how many hours when getting the site off the ground? Just trying to get an idea of the time you put in.

    Thank you,


    • Matthew Woodward
      April 14th, 2017 at 7:39 pm

      There isn’t a set number, start with 5 a day and see how you get on

  14. Muhammad Usman

    Indeed, a great article! No doubt these back link tips are useful in ranking website in major search engines.
    These techniques can be very helpful if we utilize them on the right way.

    • Matthew Woodward
      January 20th, 2017 at 8:44 am

      No problem Muhammad!

  15. Garima

    Hi Mathew,

    Really a great blog. I have few sites (which I used for my part time income) and used to spent 25% of my sale on link building task. After reading this post I am really excited.

    But I still have doubt because without doing link how can we increase the DA or TF or Traffic of sites instantly ?

    • Matthew Woodward
      September 28th, 2016 at 11:56 am

      If you want to increase DA or TF instantly, then you will need links.

  16. WebbyBuzz | Facts, People,Politics,Fun

    Hi Mathew,
    Thanks for the awesome post,
    i have been trying hard to write awesome content, to follow onpage optimization guidelines, but my rank is not updating..i am stuck on 3rd page for a keyword, can you suggest me what more i can do, as linkbuilding is not my cup of tea i guess..

    • Matthew Woodward
      August 30th, 2016 at 8:40 am

      How is your internal link structure looking for that page?

  17. Samuel Stephen

    Hi Matt,

    Good read, I wanted to start from the beginning. Now I’m here, read all and ready to read more.

    You’re an inspiration.

    Thank you.

    • Matthew Woodward
      August 11th, 2016 at 3:29 pm

      Thanks Samuel, good luck with your projects!

  18. Yasir

    Search queries per month also matter bro!!!!!
    and I’m unsuccessful with my blogs..because I don’t know much SEO.I’m on Blogger

    • Matthew Woodward
      August 2nd, 2016 at 8:35 am

      Yeah they do! And honestly it is very very hard to succeed with just blogger

  19. Govind Choudhary

    Hey Matt,

    Zero link building is the thing which works perfectly for long run and anyone don’t have to rush here and there to get the links. Actually If we see, we spent more time in getting or begging links than creating quality content like you’re creating. If we would have given some more time on research and writing long term content, I’m pretty sure result would be much better.

    But, don’t you think it doesn’t apply to some specific niche?

    • Matthew Woodward
      March 29th, 2016 at 12:13 pm

      I think its better to do both, create awesome content and then spend time earning links for it.

      What niche?

  20. Rajesh Kumar

    Well, my friend suggested your article to read about that how you will be ranking without link buliding its great share with a high quality unique content we can easily rank too but for to accelerate rankins we have to do link buliding.

    • Matthew Woodward
      January 19th, 2016 at 3:43 pm

      Yes that does add fuel to the fire for sure :)

  21. Ravinder Dande

    Hey Matt

    I’m on my way to learn blogging and here i got to know about getting link just with great content.Thanks for that

    • Matthew Woodward
      December 17th, 2015 at 3:34 pm

      I hope you enjoy the journey :)

  22. Wing

    Well, it is true that over time with great content you are able to rank itself. However, to me getting natural ranking is too time consuming. If I were you, I will create both quality content and link building just to speed up the process. We do linkbuilding and seo in the first place is because we want to rank as fast as possible and make money out of it.

    Of course, there are many website do rank with natural links but I think it is need a lot more time to rank than you do seo.

    Not sure whether I am correct or not, I hope to get your reply soon.

    • Matthew Woodward
      July 1st, 2015 at 12:19 pm

      Well of course you can accelerate things with link building

  23. Till

    Hey Matthew,

    thanks for a great site, I really enjoy your blogging!

    Coming from Germany we found, that SEO in UK and USA seems to be different. Linkbuilding for our Blog on german beer is far more difficult, than it had been for our main german website… :(

    Do you have some tips for two novices regarding SEO the “English way”?!

    Thanks & Cheers

    • Matthew Woodward
      May 29th, 2015 at 12:37 pm

      I would invest in some PBNs

      • Till
        May 31st, 2015 at 5:14 am

        Thanks, Matthew! I’ll give it a try that way…

  24. Pankaj

    I am trying with content and few of the linkbuilding strategies you explained in the blog.Using only content can be taken as a game of high authority sites only with multiple pages of content.

    • Matthew Woodward
      May 13th, 2015 at 4:08 am

      How are you results so far?

  25. Oncactus

    So, its just about the high quality content. Much words, much images, much traffics.

    • Matthew Woodward
      February 24th, 2015 at 9:20 am

      And living where your audience lives

  26. Michelle

    Thanks Matthew for all your great information. Heard you speak at #ASW15. Learned a lot. Thanks.

    • Matthew Woodward
      February 5th, 2015 at 7:12 pm

      Thanks for coming :)

  27. James

    Very good site Matthew. I learn a lot from your post

    • Matthew Woodward
      December 19th, 2014 at 3:51 pm

      Thanks James :)

  28. Mike Watson

    Excellent site mate, lots of information have learnt loads already not even started on your you tube videos, keep up the good work! Thanks

    • Matthew Woodward
      November 19th, 2014 at 5:18 pm

      Thanks Mike!

  29. Alston Antony

    Hello Matt,

    Wow! I definitely love this post. And it is fairly challenging also! This Zero back links Strategy is so Exciting & Outstanding ! I’ve discovered inspiration from you. Been pondering of setting my own blog up for a while, now I’ve completed it. Really having fun with the content material and seeking ahead to going through the videos this weekend. I’m already following you and shares your article on my individual social accounts.


    • Matthew Woodward
      November 12th, 2014 at 3:08 pm

      Sounds like your on a fun filled path to success :)

  30. Sarrah

    I am already following you and shares your article on my personal social accounts. Love to read and share your articles. :)

    • Matthew Woodward
      November 5th, 2014 at 2:04 pm

      That is very kind thanks!

  31. jhon

    i like your posts Matthew Thanks!

    • Matthew Woodward
      October 28th, 2014 at 2:18 pm


  32. Apurv Nagar

    Hey Mat,

    I landed on this “beautiful blog of your’s while searching for KM3 reviews… and I must say that I found much more valuable information about SEO, Link building and Internet Marketing on this blog of yours. I have been greatly impressed by your tiered linking tutorial, and thus I have decided to read alllll the posts on your blog. I hope you will see my comments all around your blog. I hope you will not mind about that. And yes, congratulations for being the only SEO guru who is not afraid of A/B Testing :D

    Apurva Nagar

    • Matthew Woodward
      September 10th, 2014 at 6:37 pm

      Thanks very much for your kind words :)

  33. Tom

    Hi Matt,

    I came across your blog while searching on ways to increase traffic to my new blog. I actually found this post from another site in an article about 10 SEO experiments. My blog is also focused on an experiment but it’s of another nature, still related to marketing. I figured I wouldn’t mention it here though as I don’t want you to view it as spam  Anyway, I think what I’m doing would be intriguing to some but I’m having a hard time finding forums and blogs that would be beneficial to link building. I’ve tried messaging other successful bloggers to see if they would have any interest in mentioning my blog or having me submit a guest article but have yet to receive a reply from any of them. I’m thinking the problem is that no-one is interested in a guest post from a non-established blogger.
    Do you happen to have any advice to get my blog out there? I can see you’ve been successful with your “experiment” and it’s very inspirational.

    • Matthew Woodward
      July 18th, 2014 at 4:16 pm

      What about forums that are beneficial for reaching interested people?

  34. Rahul

    Wow! this is very helpful website for building a tiered link system. My Client send me this url to learn tiered link. Now I have learned it and I will create it. Thank you so much for help me.

    • Matthew Woodward
      July 16th, 2014 at 5:10 pm

      No worrys glad it helped you out Rahul!

  35. Rienzi

    Hmmm… If you are posting on blogs, forums and other platforms isn’t that optimizing by nature? I mean, your intention is to get real people to consume your content, but the tactics you use are what we call link building or in the IM terms “reaching out”… Or maybe you mean no inorganic link building?

    • Matthew Woodward
      June 27th, 2014 at 3:18 pm

      Well its impossible to get people to your site without providing some form of link. But in this example just by posting on 2-3 forusm your only getting links from 2-3 IP’s.

      Having thousands of links from the same site doesn’t offer any more value than having 1 or 2.

  36. Ruth

    I Find the info great what I did not like was the fact that a link took me to this thing I DO NOT LIKE. I see it everywhere the 21-step internet marketing , I thought it was something that you posted in here as the other vital info you write here. Hope to see new info always in your site, I will say you have CURIOSITY ON YOUR SIDE. People like me are looking for others that dare to do what we don’t do, “TESTING” and “GIVE AWAY MORE” to hook us in your website. It is just in like my speech class. The beginning of a speech is vital as it is here with your experimentation.

    Keep up the great work!

    • Matthew Woodward
      June 7th, 2014 at 2:25 am

      That is part of an upcoming experiment/case study and I’m currently on step 8 myself! Will see how it goes and report back as always!

  37. Tushar Thakur

    Hey Matthew,

    Your experiment became TOP 100 :)

    BTW why are you not using Adsense or similar PPC ads on your blog?

  38. Reven

    I read many article on your website. You gave your tired link building videos free of cost :) I appreciate your hard work man you are awesome…..

    I have a little confusion. You are saying zero link building strategy but i found there are 20k backlink of your website in which 14k are do follow. I used ahrefs.

    • Matthew Woodward
      March 3rd, 2014 at 9:06 am

      Thats the results of people choosing to link to me

  39. jocelyn

    Wow! I absolutely love this post. And it’s quite challenging too! This is one thing I need to try too. Imagine, rising your PR without doing any backlinking? Wow! I am quite impressed for your guts and the results you had so far.

    • Matthew Woodward
      February 6th, 2014 at 12:40 pm

      Can’t really complain so far :)

  40. Jordan Siegel

    Dude you are so bad ass!

    I aspire to learn thy Jedi secrets. I have just subscribed.

    I create blogs specifically for income opportunities with factual proof of results, as well as facts about the opportunity.

    Not that same old smoke and mirrors horse doodoo from other marketers claiming the opportunity to be the same as planting a money tree in your backyard. I pimp slap them with my content.

    Anyways, I am very successful in my efforts because the opportunities pay ridiculous commissions, and the products are well worth it.

    But, I get bummed out bc I have a passion for writing and blogging, and I’m only limited to posts about that opportunity, or how to market that opportunity. A site such as yours I want to tackle next. Where you can help the masses and not just those within the income opportunity.

    One thing I do hope that people take notice, other than your all killer no filler content, is how much value you give for free. It’s honestly the key to success.

    Forget about saying crappy affirmations in the bathroom mirror, or attending 10 personal development seminars a year. Just give value, as you do, and thee will be rewarded.

    I know this comment was long, but dude your ish really rocks.


    • Matthew Woodward
      October 4th, 2013 at 8:41 am

      Hi Jordan,

      Well I’m sure you can take all of your skills and apply them to other niches – if your doing well perhaps just doing something based around whatever your passion is.

      It is as simple as finding out what people want and giving it to them :)

  41. minhbim

    Hi Matt

    Such a good experiment. However, it may not be applied in all cases. Your blog have a good result in SER because you have created supper content (yes supper). But I’m sure not every one can or be able to do that. Let say a nich with very little thing to say, chance to create a high value and attractive content seem zero. What should we do in that case?

    • Matthew Woodward
      August 13th, 2013 at 3:51 pm


      I would say in niches where its difficult to create content, then benchmark for creating awesome content is actually much lower.

      Regardless of the niche you can always be creative with the content. If I can do it for rug pads and shemale phone sex lines anyone can!

      • Fervil
        September 7th, 2013 at 3:47 am

        I agree with you Matt. I have seen some articles which tackles about how to put up a very good content out of a very boring industry/niche. Perhaps those can help. Anyway, its just a matter of practice, hard work and creativity to form a very good page that attracts people and search engine. Thumbs up for you case study. I’m joining your crusade on spreading the word. Good luck!

        • Matthew Woodward
          September 8th, 2013 at 2:37 pm

          Thanks for the support =D

  42. Sterling

    Your experiment must be working. I found you 3 times while searching. One for article spinning tutorials, on for senuke tutorials, and again for Link Emperor tutorials. Forgot the exact keyphrases, but your blog articles and YT vids are ranking well. Cheers!

    • Matthew Woodward
      July 15th, 2013 at 11:23 am

      Thanks very much =D

  43. Manthiramurthy

    Hi there,
    your blog looks very information to newbies like me . Can you also post some content about creating a review website (product or service) or something?. waiting to hear from you.


    • Matthew Woodward
      June 27th, 2013 at 11:42 am


      Take a look at how I structure the reviews here to get an idea of how to do it

  44. steve

    What theme is this blog on? The layout is one of the best…very crisp, unclutteerd & easy to follow.


  45. Alex

    I went through the videos and this is just brilliant. Thanks for writing such a great article!

    • Matthew Woodward
      June 4th, 2013 at 11:54 am

      No worrys :)

  46. Steve


    Just found your site through Terry Kyle’s Traffic Planet.

    Only one word I can use “Brilliant”

    Really enjoying the content and looking forward to going through the videos this bank holiday weekend.

    Thanks Matt have a good day.


    • Matthew Woodward
      May 6th, 2013 at 10:46 pm

      Hi Steve,

      Cheers man! Feel free to drop any questions on the posts and I’ll get to them!

  47. Mark cullen

    Hi Matt,
    This bog is just so good. Zero back links. Excellent !
    I’ve found inspiration from you. Been thinking of setting my own blog up for some time, now I’ve done it. Thinking-Social.co.uk I’ve dedicated this blog to discovering the influence’s that social signals have on SEO. The launch will be at the end of this month.Could you please take a look and let me know what you think.
    I would love to hear what you have to say on the subject.

    • Matthew Woodward
      April 15th, 2013 at 7:11 am

      Hi Mark,

      THanks very much. Your site takes to long to load though so closed it before it did, assume thats because its not launched yet?

      • Mark cullen
        April 15th, 2013 at 8:19 am

        Think I might of been working on the site security when you tried to look. (You get up to early)

        • Matthew Woodward
          April 15th, 2013 at 10:26 am

          Hahaha work hard, play hard :)

  48. SAJID

    Hi, Matt
    I found your blog via Google of the comparison of Backlink checking companies comparison and it was excellent, but i am really more than happy to see your blog and enjoyed this post very much. I am also trying to focus on mere content and to stop link building for the better blogging experience of people and to avoid any penalties.

    • Matthew Woodward
      March 13th, 2013 at 11:19 am


      Glad you enjoyed it :) The fact you found me from Google proves my experiment is working ^^

  49. Paul

    Hi Matthew, yesterday I have run into your blog. Today I am learning a lot from your youtube video and later today I will start over my linkbulding strategy.
    I am new in affiliate, not new in SEO but untill now I have done bussines only in local market (.ro), and I did not earned enough, starting this week I have open an first niche project.

    Thank you!

    P.S: I jut hit all your sharing buttons :)

    • Matthew Woodward
      March 13th, 2013 at 11:13 am

      Hi Paul,

      Glad your enjoying it all :) Thanks for the shares that is very kind of you!

  50. Aaron

    UK Based in Hertfordshire, yourself? Was actually talking about your approach and experiment only this morning with a colleague. I work for an agency and we are doing more and more SEO work. A unique approach like yours is a breath of fresh air.

    • Matthew Woodward
      February 5th, 2013 at 9:59 am

      Ahh I’m in Cheshire! Yeah I tend to find a lot of people have forgotten about ‘internet marketing’ and purely focus on ‘google marketing’

  51. Aaron

    A big thumbs up from a fellow SEO Matthew.. I recently came across one of your posts and have since added you on Facebook, watched and read various tutorials from you and just now read the ‘thinking behind it all’.. Absolutely fantastic idea and an approach I have not come across before.. Bravo and keep up the good work.

    • Matthew Woodward
      February 4th, 2013 at 11:40 am

      Where abouts are you from Aaron?

      Thanks for the kind words!

  52. Ashley J. Saunders - Kindle Author

    you said "google alerts" – how are you using them to promote this site?, I have a few running around one of my niche sites and just some generally (on topics I wanted to learn more about).

  53. HeyMalc

    I have started making pillar content (good content) to my blog, then posting just a part of that video on YouTube, and saying: "see the rest of the video at " in the Description as well as added to the end of the part-video as a callout (using Camtasia). The benefit of having it on YouTube is that I get a backlink that spiders will follow, and that YT gives the part-vid some authority (and natural traffic). Then when people come to my blog to hear the full article I can add clickable links etc using Easy Video Player that I can't do at YT. That counteracts all your negatives: and adds some positives. And it doesn't take much extra time to do. Also, I put it up on YT first and wait for it to be indexed (helping it along a bit) before adding a link to my blog post with the full video. I think that this might make sure that both get ranked better. (I haven't tested that, though =D).

    Also, when rendering, I will spit out the MP3 too and submit it as a podcast… somewhere… not sure where yet… as mentioned by another commenter. Good call!


  54. Tom Urbanek

    Hey, Matthew, I think your experiment will be a smashing success if you continue to provide great and fresh content. Regarding your self hosting vs. youtube dilemma, why not do both? You can upload a nice video on youtube about SEO, explaining something cool, but you just explain a part of your plan and at the end tell the viewer to proceed to your website to see the rest. This is the cliffhanger method, in which you leverage the huge youtube traffic and nonetheless get part of the linkbait when you siphon the viewers to your website. Another thing I would do is transcribe the video content and make a podcast that visitors can hear directly or download, so you profit 3 times from the same content!

    • Matthew Woodward
      August 28th, 2012 at 4:33 pm

      Hi Tom,

      They are some great strategies for repurposing the content. I like the idea of having the start of a tutorial on YouTube and then the full tutorial self hosted on the blog. This would definetly help suck people from Youtube into the site.

      I already transcribe the videos but a lot of what I do is visual so turning it into a podcast would be tricky although there are some pieces of content that would be suitable. Podcasting would certainly be putting me well beyond my comfort zone :)

      Thanks for the tips! Will more than likely use the cliffhanger method in future tutorials

    • Tom Urbanek
      August 28th, 2012 at 4:36 pm

      I'm glad you liked it and wish you all the best!

  55. Brynn Andre

    I think it's a noble and potentially worthwhile endeavor! At least it will be good baseline data of what Google "says" you should do, and what actually results.

    • Matthew Woodward
      August 28th, 2012 at 4:34 pm

      Well even if Google hates it, user feedback has been great so far!

      Only one way to find out if it works though :P

  56. Surfing Hawaii

    It does give you more control to host it yourself. But Google owns YouTube. Countless people search YouTube specifically for tutorials to become a follower. Even Snoop Dogg has his own YouTube channel, and there are many people that I wouldn't have ever found if it wasn't for youtube in a range of interest areas like Health, Fitness.

    • Matthew Woodward
      August 16th, 2012 at 7:37 am

      Your right about people using YouTube for tutorials etc, perhaps I should have some of my shorter tutorials over at YouTube and keep the longer/more detailed ones on site, best of both :)

  57. Surfing Hawaii

    I'd keep videos on youtube. looking forward to learning from you how to rank sites #1 in google ;).

    • Matthew Woodward
      August 15th, 2012 at 10:15 am

      What benefit do you think leaving them on YouTube has?

      If I self host the video-

      1. I dont compete with my self in the SERPS (Google will choose YouTube over my site)
      2. My blog would be the only place to find the content
      3. I have control over everything
      4. It would be easier to convert people into subscribers
      5. Self hosted videos will add to the overall authority/strength of my site


  58. Michael Cox

    Great post will follow it closely, I already came across some of your shameless promotion on TP, ha and also seen your videos on YT that’s where I first found your site. I’m sure if you keep adding great content like you have been people will do your link building for you. Good luck..

    • Matthew Woodward
      August 15th, 2012 at 9:42 am

      Haha unlike most shameless promotion I like to think I actually add some value =D

      Am I reading that right, you found my videos/site via YouTube? Interested how if so. Actually considering self hosting the videos and removing them from YouTube, this could be a bad decision though ^^

      • Rob
        April 23rd, 2013 at 11:28 pm

        Just thought I’d let you know I found you through YT as well. I was looking for something on tiered link building and you came up. Great learning tutorials and waiting for some more now that you’ve wetted my appetite.

        • Matthew Woodward
          April 25th, 2013 at 9:06 am

          Hi Rob,

          Thanks man :) Guessing you were searching for tiered link building type terms?

          Should take a closer look at how my vids rank on YT itself!

      • Adrian Boro
        August 15th, 2013 at 2:55 pm

        Awesome advice and theory. I am soon going to shadow successful bloggers just like you, and a no backlinking strategy sounds like one of the on going strategies I will apply.

        Have a good one,
        Adrian Boro.

        • Matthew Woodward
          August 17th, 2013 at 8:42 am

          Cheers Adrian!

    • Michael Cox
      August 17th, 2012 at 1:13 pm

      I think i was just searching for "link building" in quotes posts in last week or 24hrs or something on google and your The Ultimate Guide To Tiered Link Building Part 1, oftern do these serches just to find new methods etc. I would defo leave them on youtube, i watched the full video there and then came to your site looking for more content because the video was good even ended up subscribing..

    • Matthew Woodward
      August 17th, 2012 at 4:07 pm

      Ahh thats interesting thank you very much ^^

      Why don't you just setup Google Alerts for those searches?

    • Michael Cox
      August 17th, 2012 at 9:23 pm

      Yeah i use google alerts also but when im sitting doing nothing and feel like a read i put alsorts of search strings in "backlinking guide" "backlink blueprint" "new backlink source" etc etc then search in new posts, often find gold..

    • Matthew Woodward
      September 10th, 2012 at 7:05 am

What are your thoughts?

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