Testimonial Link Building: How To Build Powerful Homepage Links

Testimonial link building is a great way to score authoritative links from the homepages of your favorite products and services.

You probably already have all of the tools you need to start using this method.

With a bit of time and some elbow grease, you can win these links easily.

So I am going to show you how, step by step-

What Is Testimonial Link Building?

Testimonial link building is the process of getting your positive comments about a product or service, featured on the provider’s website.

At its essence, the testimonial link building technique is about providing a lot of value to the owner in exchange for a link from their site.

testimonial link building benefits

This Is How It Works

I recently created a video testimonial for MyThemeShop.

I’m incredibly happy with the service they provided when creating my Authority theme, and I wanted to share my thoughts about it.

I pitched them and asked if they’d like a testimonial from me.

They wanted one.  And now it’s featured on their homepage:

Matt Woodward MyThemeShop

The link beneath the video is active and users can click through to my website from it.

Not only that:

But this is a DR90 homepage dofollow link-

dr90 link

It’s free advertising for them, and a great way to build my brand and build a link to my site.

I’ve done this in numerous other places, too. Like this written testimonial as part of my Surfer SEO review

surfer SEO testimonial

That resulted in a DR61 homepage dofolliow link-

surfer seo testimonial link stats

As you can see:

It’s a simple, effective and great for link building and generating authority for your brand.

All you have to do is identify products and services in your industry that match up to what you offer, pitch them and then create a testimonial.

I highly suggest you only do this for products/services you actually love and use!

With that said, I am going to show you how to build testimonial links step by step.

How To Build Testimonial Links

Building testimonial links really boils down to a simple 5 step process that anyone can follow-

  1. Create a target list of products/services
  2. Find the contact information for each of them
  3. Send an email pitching your testimonial offer
  4. Write the testimonial itself
  5. Bonus step – back it up with video

That really is all there is to it and you can do this in just about every niche you can think of.

testimonial link building process

Step #1: Create A Target List Of Products And Services

The first step in this process is to identify a list of target products and services you could provide testimonials for.

Your ideal target will:

  • Be relevant to your website
  • Provide a solution for your readers
  • Have a medium-to-high-traffic website (or sales page)
  • Be a product or service you actually use (like these link building services)

This will ensure the links are more valuable in the eyes of Google, and ensure the traffic you get through the link is a good fit for your website.

If your an Amazon affiliate – you might want to make a list of the products you are recommending across your site.

But a safe bet here is to start with the tools you use regularly. This can offer great insight into where you can leave your first testimonials.

Another way to do it is to look through the resource pages of bloggers/influencers in your niche-

look at resource pages for ideas

Finally, you can look at people in your network who are creating or launching products.

They often need testimonials to help the sales of their product and you could help them.

Regardless of how you collect your products, you need to add them into a spreadsheet:

testimonial link building spreadsheet

Click Here To Make A Copy of My Sheet

Step #2: Find The Person To Contact

I like to use FindThatLead to find contact details quickly and easily.

The free account will give you 50 free credits a month which should be more than enough to get your started.

Just enter the domain you want to find the contact details for-

FindThatLead - a tool for finding email addresses

Or if you want to be super speedy – you can install their Google Chrome extension-

FindThatLead Google Chrome extension

Any email address that are marketed with a tick or “correct” are verified emails that will respond.

If you run out of credits with FindThatLead, you can also use the free trials of-

To keep looking for emails without spending any money.

Step #3: Pitch Them On Your Testimonial

This is an important step lots of people miss.

Don’t create your testimonial up front and send it to them.

Instead, pitch them on the idea of having your testimonial on their site. This can save you a lot of time and effort and wasted work.

Your email can be simple and set you to add a lot of value.

Here’s a script you could use-

“Hey [Name],

My name’s [your name] and I’m the owner of [your website]. I’ve been using [their product] for the last few [weeks/months] and it’s helped me achieve some great results!

I especially like [specific feature] that has helped me get [desired outcome], it’s amazing how simple and effective it was.

I was wondering if you’d like me to put together a testimonial for the product?

I’d be more than happy to put something together you could feature on your site (maybe even a video if that’d be more helpful). More people need to know about [their product] and I’d love to help you convert even more people into customers :)

Have a great day,

[Your name]”

Step #4: Write Your Testimonial

There’s an art to crafting a good testimonial for a website.

You’re here to help them sell new customers on their service. So your job is to identify a problem and explain how this service solved it for you.

Take a look at my testimonial over at FixMySite.com:

I mentioned the problem that other users might have. I positioned their service as the solution to that problem.

testimonial over at FixMySite

I also used some emotional words like:

  • “professional”
  • “responsible”

…that can soothe the worries of a potential buyer.

But its important to state that the testimonial you provide does need to be honest and truthful. If the service genuinely sucked, don’t pitch a testimonial!

Step #5: Go The Extra Mile With Video

If you want to add extra value to someone and increase your chances of having your testimonials accepted, you could explore the video route.

Video testimonials add an insane amount of value to the site owner AND customer.

Here’s an example of a video I created for AlphaInvestors:

Subscribe to my YouTube Channel Now –>

Wrapping This Up…

Testimonial link building is a great way to build relationships and backlinks.

By finding products that a relevant to your website and audience you can get high-value links back to your site that are meaningful in the eyes of Google.

You can do this by:

  • Identifying products in your niche
  • Creating a list of them
  • Gathering their contact information
  • Pitching them on your testimonial
  • Writing a value adding testimonial
  • [Bonus] Creating a video testimonial

Now it’s time to take a look at another type of link building, crowd funding link building.

This is a seriously underrated link building strategy but it’s just as easy to execute as this one!

47 Responses

  1. Healthy Boy

    Article has been written very nicely.
    Thanks and keep posting more

    • Matthew Woodward
      August 5th, 2020 at 10:19 am

      Thanks! Don’t worry, I will!

  2. Receiver software

    This is article very nice thank you so much for sharing this amazing article

    • Matthew Woodward
      July 13th, 2020 at 9:23 am

      No problem! Hope it has helped!

  3. touseeque ghaffar

    very good post easy to understand i like it

    • Matthew Woodward
      July 10th, 2020 at 9:45 am

      Great, thanks, Touseeque!

  4. vikas yadav

    Very Nice Post

    • Matthew Woodward
      July 6th, 2020 at 9:15 am


  5. Mahesh Chapagain

    Excellent! Very Very helpful. I think this one is the way to go in building backlinks!

    • Matthew Woodward
      July 6th, 2020 at 9:27 am

      Yep! Try it and tell me how it works for you!

  6. shivam kumar

    Great content thanks for this you are try to do some best of peoples I will share this content with my friends once again thank you so much

    • Matthew Woodward
      July 3rd, 2020 at 10:31 am

      Always happy to share my tips and strategies with my readers!

  7. Manoj kumar Prusty

    Really great info here. Definitely would have never thought about your testimonial link method. I’m one of your subscribers and always get great stuff from you. Thanks for sharing as this could really help me out.

    • Matthew Woodward
      July 3rd, 2020 at 10:34 am

      Hey Manoj! Makes me happy to know that you learned something from me!

  8. Patel tirth

    Excellent article.

    • Matthew Woodward
      July 3rd, 2020 at 10:46 am

      Thanks, Patel!

  9. Anup Moitra

    Thanks for this wonderful article. Its really helpful.

    • Matthew Woodward
      July 3rd, 2020 at 10:37 am

      Thanks for reading!

  10. Muhammad Nouman

    Such a wonderful article! Very informative and helpful. Best technique :)

    • Matthew Woodward
      March 17th, 2020 at 8:53 am

      Thanks Muhammad!

  11. Damien Porter

    Great article thank you, but what if the site owner uses your testimonial but doesn’t include a link? I noticed you don’t ask for one specifically.

    • Matthew Woodward
      March 14th, 2020 at 3:05 am

      Then just circle back to them and request the link.

  12. Samar

    The only newsletter that I am interested about.

    Thanks for the wonderful suggestion. I am going to try it for sure.

    • Matthew Woodward
      March 14th, 2020 at 3:05 am

      Cheers Samar!

  13. SEGBO

    Yes, some powerful links just waiting to be built!

    • Matthew Woodward
      March 12th, 2020 at 10:22 am

      Yep they certainly are :)

  14. jm


    Thanks for the post, but I disagree with the method.

    This is almost the same as broken link replacement technique. This wont work in 99.9% of the cases. Also, you need to be a high authority person or brand or no one will care about your testimonial.

    Linking from a homepage to another high authority site is not the same as linking to an unknown site.

    These “email begging” methods are old and useless, I receive 30 emails like these everyday that I completely ignore.

    • Matthew Woodward
      February 25th, 2020 at 12:01 am

      Hey, all viewpoints are welcome here. Not one size fits all but in my experience, this method has been very successful.

  15. Ruti Dadash

    Pure genius, cannot believe I have never thought of this. Thanks for such a thorough guide complete with templates!

    • Matthew Woodward
      February 19th, 2020 at 11:30 pm

      No problem Ruti – make sure you tweak the templates to make them your own!

  16. Foskaayfoods

    This is so thoughtful and strategic. Will surely give it a try for some juicy homepage backlinks because is purely a win-win game.
    Thanks for sharing.

    • Matthew Woodward
      February 19th, 2020 at 11:34 pm

      Yep a no brainer if you can find the suitable websites to work with.

  17. Peter Koelewijn

    Hi Matthew, this is a real good technique and I will test with it. Thank you for sharing!

    • Matthew Woodward
      February 19th, 2020 at 11:34 pm

      Thanks Peter, let me know how you get on with it.

  18. Matthew Gromadzki

    Always great stuff Matthew!!

    • Matthew Woodward
      February 19th, 2020 at 11:35 pm

      Cheers Matthew!

  19. ken moo

    Awesome technique. And get a chance to get links from not any page, but the homepage!

    • Matthew Woodward
      February 19th, 2020 at 11:36 pm

      Yep, some powerful links just waiting to be built!

  20. Akash Patil

    Awesome idea and an easy way to get quality backlinks.

    Couple of months back I was looking out for reliable hosting for my site.

    I came across WPXHosting and saw your testimonial which redirected to your Fastest WordPress Hosting test.

    I was very convinced and I switched over to WPXHosting immediately.

    • Matthew Woodward
      February 19th, 2020 at 11:42 pm

      Thanks for the feedback Akash.

  21. Jay

    Hey Matthew,

    Really great info here. Definitely would have never thought about your testimonial link method. I’m one of your subscribers and always get great stuff from you. Thanks for sharing as this could really help me out.

    Thanks again.

    • Matthew Woodward
      February 19th, 2020 at 11:44 pm

      Great news Jay – thanks for subscribing! There’s plenty more like this hitting your inbox in the coming weeks/months

  22. John Andersno

    Excellent article. Just shows the different approaches that can be used to help with link building.

    • Matthew Woodward
      February 19th, 2020 at 11:39 pm

      Focusing on these kinda links is often more powerful than building a bunch of low authority backlinks.

  23. Kevinson Libama

    Wow. Very helpful. I think this is the way to go in building backlinks!

    • Matthew Woodward
      February 19th, 2020 at 11:51 pm

      It is certainly one method you should be using where possible!

      • Dibakar das
        July 4th, 2020 at 10:54 am

        It is certainly one method you should be using. I like website
        Good information

What are your thoughts?

* Name, Email, Comment are Required