I want to share a strategy that I’ve been using to build links, traffic and authority with great success across the past 18 months.
It’s simple to execute, costs absolutely nothing and doesn’t take much time to do.
What am I talking about exactly?
I’ve used it to build 50 awesome links like these with minimal effort-
And it’s not just about the links!
Because it also means I have constant exposure to new audiences along with the opportunities and authority that comes with that.
So today I’m going to show you how the method works and how to automate it!
What Will I Learn?
What Is Podcast Jacking?
Podcast Jacking is the process of finding and pitching relevant podcasts on autopilot.
That lead you to awesome podcast interviews like this one with Brady from BrandBuilders.
I am going to show you how to automate the entire process including prospecting later, but for now, this is how it works if you were to do it manually-
Step #1 – Find Your Targets
The first thing we need to do is find a list of relevant podcasts that we want to appear on.
Most people spend hours and hours trawling through Google searches to find and qualify them, but there is an easier way!
For example, we can broadly assume that when Brian Dean appears on a podcast, that I might be able to offer something of value to that podcast audience as well.
So all we need to do is use this awesome free tool that indexes podcast appearances of every person on the planet in near real-time-
To start building a list of target podcasts for us to appear on!
You can expand on this to include as many other relevant people and companies in your field to build out your target list.
Step #2 – Find Their Contact Details
Next you need to find the contact information for all of your target podcasts. Preferably the email address of the podcast host themselves.
Just enter the target domain of the podcast to find all the contact details you need!
Step #3 – Send Your Pitch
Now we just need to send our pitch to each of the podcasts on our list.
We can use a template like this-
I hope you’re well!
I was wondering if you were looking for any podcast guests at the moment?
It’s a great time to book because I’ve got a lot of interesting things to talk about in SEO that you won’t hear anywhere else.
I guarantee that your listeners will be scrambling to take notes!
You can learn more about me here #INSERT-URL# and if you are interested in booking we can put something special together for your audience.
If you do choose to use this template, make sure you customise it heavily or it will go straight to spam!
This approach has resulted in a 26.36% response rate–
Not bad for cold out reach compared to a lot of our other link building strategies.
Nearly 40% of the links we win come from the 2nd and 3rd follow up emails-
If you don’t get a response, make sure you send at least 1 follow up email.
Quite often people are just busy, on vacation or distracted-
We only ever send 3 emails to anyone contact at a company.
If we don’t get a response after that, we move onto the next email address we found for the company in step #2.
Step #4 – Record The Podcast
Once you have received a response and booked the podcast, now you need to actually record it!
Usually, during the booking process you have discussed a rough general topic and most podcasts follow a very conversational format starting with an intro then flowing into your subject from there.
Before you start any podcast you should check if its audio-only or if they record a video as well because many produce video versions of the podcast like this-
Other than that-
- Make some notes of the key points you want to touch on
- Don’t be nervous, just talk about your subject with passion
- Make sure you have your microphone and camera ready
- Keep a pen and paper handy to make notes throughout the recording
- Over deliver on value, advice and insight where possible
- Ask their audience to reach out to you personally with questions
- If you have one available, promote your lead magnet/freebie/trial at the end
And if there are any specific questions, most podcast hosts will provide those to you ahead of time so you can prepare – although the best shows are ones with no set script.
Once your podcast goes live, it’s common courtesy to share it with your audience.
So make sure you pull out a relevant quote and share it across your social channels at a minimum.
How To Automate The Podcast Jacking Strategy
So now you understand the basic strategy-
- Find relevant podcasts your competitors have appeared on with Google
- Lookup the contact details for each podcast
- Send your initial outreach email + 2 follow ups
- Move onto the next contact at the company if you don’t get a response
I want to show you how we automate that with Pitchbox which allows us to set up outreach campaigns based on Google searches-
Essentially it will go to Google and scrape all of the podcast appearances for us.
Then it automatically fetches all of the contact information we need-
Once approved, Pitchbox will start sending out our 3 part outreach email series to the first contact in the list to try and get a podcast booking.
If it doesn’t get a response after 3 emails, it moves onto the next contact in the list.
All on complete autopilot.
But Thats Not Even The Best Bit…
What makes this campaign super mega wow wow awesome is that you can set it up to be a “Recurring Campaign”–
What that means, is that every month it’s going to-
- Perform the Google searches looking for new podcast opportunities
- Lookup all of the relevant contact information
- Send the outreach sequence to get a podcast booking
And it does all of that on complete ‘autopilot’.
You don’t have to waste time…
- Searching for podcasts
- Looking up contact details
…or remembering to send follow up emails.
Once set up, you just get a stream of relevant podcast bookings in your inbox every month.
Wrapping It Up
Podcast Jacking is a great way to build
Running through the process every month will make sure you get constant exposure to new audiences and the opportunities that comes with that.
If you follow the manual process it costs absolutely nothing to do except a bit of effort!
So please tell me:
Will you be using the Podcast Jacking technique as part of your strategy?
Or perhaps you have an idea to improve on it?
Let me know in the comments below!