The Ultimate Guide to Internal Link Building for Incredible Results

 Internal link building is the most powerful SEO tactic you are not using.
It’s a tactic used by most well-known websites (i.e. those already ranking in the top 10) for one simple reason: it has the power to boost rankings like crazy.

Don’t believe me?

I am going to show you how one site used internal linking to jump from position #29 to #4 in a matter of weeks.

And another that went from position #33 to #5.

It’s also extremely quick/easy to implement and carries (almost) zero risk of Google penalties. In fact, it can be implemented pretty much overnight.

Sound good?

In this post, I’ll be showing you everything you need to know about internal link building.

What You Will Learn

  • What internal linking is
  • How internal linking helps Google to discover your content
  • How strategic internal linking can bring huge ranking boosts
  • How internal linking will make you more money
  • 3 methods for building internal links (including my “quick ‘n’ dirty” method)

Ready to dive in? Let’s go…

What is Internal Linking? (And Why Is It Important)

There are two types of links:

Internal and external.

Basically, an internal link will take you to a web page or resource on the same domain, whereas an external link will take you to a resource on a different domain.

They help Google understand your website and can help direct traffic to important pages.

Let me illustrate with an example…

Here are two links from my list of the best link building tools:

29 Experts Reveal The Best Link Building Tools For SEO

Link #1 is an internal link (i.e. it links to another web page on my domain) which takes you to my ultimate guide to Scrapebox (btw, this currently ranks #2 for “scrapebox”, so you can already start to see the power of internal linking!).

The Ultimate Guide to Scrapebox The Only Scrapebox Tutorial You Need

However, link #2 is an external link (i.e. it links to a page on a different domain) as it takes you Patrick Coombe’s website.

Patrick Coombe SEO Blogger and SEO Consultant

Simple, right!?

Both internal and external links are important for different reasons but, as this post is about internal links, here are 3 reasons why internal links matter:

#1 – Internal Links Help Google To Discover Your New Content

Google’s discovers new websites/pages in a number of ways, although most pages are almost certainly discovered via web crawling/spidering.

Matt Cutts explains more about the crawling process in this video:

Here’s a practical demonstration of how Google uses crawling to discover new web pages:

Right now, Google has 554 pages from my blog in their index (hint: you can check the indexation status of your website with a site: search in Google).

google index site search

I know my blog pretty well (obviously), so I know that 554 pages = pretty much all the pages on my blog.

Great, so that’s Google’s work done, right!?

Not so fast.

Google knows websites change all the time. For example, you may periodically change the content on your “about us” page, or write a brand new blog post every few days.

They have to constantly re-crawl websites/web pages to look for new content.

This is where internal links come in.

Google relies on internal links to discover new content, this works because whenever you add a new page/post to your website it’ll almost always be linked-to from somewhere on your website.

For example, whenever I publish a new blog post, a link to it automatically appears both on my main blog page and on the appropriate category page:

Email Archives Matthew Woodward

Because Google has already indexed my main blog page (and category pages), their crawler will follow that internal link to discover my latest blog post during their next re-crawl.

Like I said, most content management systems (e.g. WordPress) add internal links to new pages/posts automatically, but these aren’t always in the best location for SEO purposes.

This is why you need a smart internal linking strategy (more on this later!)

#2 – Internal Links Help Google To Rank (And Better Understand) Your Web Pages

It’s rumoured that the number of internal links pointing to a web page is one of Google’s 200+ ranking factors.

In fact: Google themselves have stated that…

“The number of internal links pointing to a page is a signal to search engines about the relative importance of that page.”

Rumour confirmed, much!?

There have also been a number of case studies whereby a smart internal linking strategy has resulted in  HUGE ranking boosts…

I’m talking about jumping from position #29 to #4.

And position #33 to #5.

All using nothing but smart internal linking.

But, why would this be a ranking factor?

Well, Google uses the number of internal links to a page to figure out how important that page may be.

For example, I link to my blog income reports from within my main navigation bar (which is present on every page of my website) — this tells Google that I deem this content to be of high importance.

My Monthly Blog Income Report List Reveals My 7 Figure Secrets

And if I think this page is important, chances are that other people will, too.

It also passes more “link juice” to that page, meaning that it’ll be more authoritative in Google’s eyes. Here’s a good video showing how “link juice/flow” works:

Another important aspect of internal links is the anchor text used within the link(s). This helps Google to understand what that particular web page is about.

For example, in one of my income reports, I link to my SEMRush review with the anchor text “epic SEMRush review”.

Monthly Income Growth Traffic Report July 2016

In Google’s eyes, this helps reinforce what that page is about (i.e. a review of SEMRush) and helps them feel more confident about ranking it for SEMRush-related terms.

(That post actually ranks on the first page for the phrase “SEMRush review”)

In simple terms: the anchor text you use for internal links is almost certain a ranking factor.

And if you’re worried about being penalised by Google’s Penguin (4.0) algorithm for manipulating anchor text like this, don’t worry; Penguin is much more lenient when it comes to internal links.

#3 – Internal Links Help Make You More Money (Yes, Really!)

Internal links provide a navigational aid for real-life visitors to your website.

The links in your navigation menu provide perhaps the most obvious example of this — they funnel visitors to the most important pages on your website.

matthew woodward internal link navigation

But this is also true for internal links within your content.

For example, I funnel visitors to my email marketing strategy using an internal link in this post. But why do I do this?

 Because it makes me more money.
Not only does my email marketing post provide a ton of value for my visitors (or, at least I hope it does!), it also contains affiliate links.

Strategically sending my traffic to this page results in more affiliate conversions and therefore, more money (ka-ching!)

Ultimate Email Marketing Part 1 My Email Marketing Strategy

Here are a few ways you can use internal links to make more money:

  • Funnel people towards high-converting pages
  • Funnel people towards pages with affiliate links
  • Funnel people towards relevant products/services

It’s also worth noting that the use of strategically placed internal links will help reduce bounce rate; this can have some SEO benefit and indirectly increase revenue.


Because Google probably uses a type of bounce rate as a ranking factor if people click back to the SERPs after visiting your site.

So while bounce rate is not a direct ranking metric (Google can’t know that for all traffic sources) it is an indicator towards people returning to the search results rather than engaging with your content.

A lower bounce rate may mean you rank higher and therefore lead to more organic traffic.

 More traffic usually = more money.

3 Internal Link Building Strategies You Can Implement Today

OK, enough talk…

It’s time to build some strategic, rank boosting, revenue-increasing internal links.

Here are the 3 processes I’m going to walk you through:

  • My quick ‘n’ dirty method.
  • The manual method (hint: this is better than the quick ‘n’ dirty method, but is more time-consuming).
  • BONUS: The power process (trying to rank a certain page? — you need this).

Let’s go through each one step-by-step.

#1— My Quick And Dirty Internal Linking Process

When it comes to SEO, time = money.

This is because the longer one task takes, the less time you have to spend on other important tasks (this is known as opportunity cost).

My 3-step quick ‘n’ dirty process can be implemented super-quickly, yet it still leads to incredible results.

Note: This method only works for WordPress-based websites.

Here’s the basic process:

  • Create a list of URLs and primary target keywords
  • Find the LSI keywords for each of those primary keywords
  • Use the SEO Auto Linker plugin to add strategically-placed internal links in seconds.

Important: I’ve created a Google Sheet to make this process insanely straightforward. I recommend making a copy of it before you begin.

Let’s get started.

Step #1 — Gather A List Of URLs And Primary Keywords

Some of you will already have a list of URLs mapped to primary keywords.

If so, fantastic — paste them into the first tab of your Google Sheet (this is the one titled: “#1 — URLs / Keywords”) and jump straight to step #2.

1 quick n dirty Google Sheets

If not, no worries, you can use either SEMRush (click here for a free 14-day trial) or URL Profiler (again, 14-day free trial available here) to export a list of keywords your web pages already rank for.

But first, you need to gather a list of URLs from your website.

If you have a sitemap (which you should), you can simply copy/paste the list of URLs from the sitemap into the sheet.

XML Sitemap

But, if not, here’s another super-quick way to do this:

Go to Google and search for the following:

This will return a list of all the pages on your website.

google index site search

I also recommend setting the number of results per page to 100 under “search settings”, like this:

site matthewwoodward co uk Google Search

Search Settings

You can then use this free Chrome bookmarklet to scrape all 100 results from the SERPs.

SEO SERP Extraction Tool

Paste these into the URLs column in the Google Sheet.

1 quick n dirty Google Sheets 4

Next, use the SEMRush or URL Profiler trials to extract the keywords each of these URLs currently rank for.

Here’s how to do this using each of these tools:

How To Extract Keywords With SEMRush

Go to the URL report (under Organic Research) in SEMRush.

Paste in one of the URLs from your Google Sheet (hint: it makes sense to start with the first one on the list!)

Organic Research URL SEMrush English

Click Search.

Scroll down and you should see a list of organic search keywords for that page.

http www matthewwoodward co uk tutorials 6 figure product launch formula Organic Search Positions

Click Export.

Open the .csv in Excel, the copy/paste the list of keywords into this free tool — this will convert the list of keywords (which are exported into a single column) into a comma-separated list.

Free Online Comma Separator Tool

Copy the comma-separated list (on the right) into the “primary keywords” column in your Google Sheet.

1 quick n dirty Google Sheets 3

Rinse and repeat for the rest of the URLs on your list.

How To Extract Keywords With URL Profiler

URL Profiler connects to Google Search Console to extract the keywords your website already ranks for.

Here’s how to do it:

Copy/paste your list of URLs into URL Profiler, then tick the “search analytics” checkbox.

Pasted Image 11 08 2017 17 22

Important: You MUST connect URL Profiler to Google Search Console for this to work. This can be done under Accounts on the menu bar.

Click Run Profiler.

URL Profiler should spit out a .csv showing all URLs and their corresponding keywords.

Pasted Image 11 08 2017 17 24

Annoyingly, these keywords are divided into multiple columns, so you’ll need to use this free tool to convert this into a comma-separated list.

Here’s how:

Copy all the keywords from the .csv for a particular URL.

http 3A 2F 2Fwww matthewwoodward co uk 2Ftutorials 2F6 figure product launch formula 2F url organic us

Paste them into this tool.

CSV To Excel Delimited Converter 2

Under Step 3: Choose output options, check the comma option under the options for Output Field Separator.

CSV To Excel Delimited Converter

Click Convert CSV to Delimited.

CSV To Excel Delimited Converter 1

Copy/paste the comma-separated list of keywords into the Primary Keywords column in your Google Sheet.

1 quick n dirty Google Sheets 2

Step #2 — Find The LSI Keywords For Your Primary Keywords

LSI keywords” is really just a technical term form “related keywords”.

For example, if we take the keyword “product launch formula”, an LSI keyword could be “product launches” or “launching a product”.

Because you’ve already got a list of keywords for each of your URLs, finding LSI keywords should be a breeze.

Start by brainstorming related keywords. Add them to your spreadsheet.

Still, brainstorming will only get you so far, so here are a couple of other methods:

How To Find LSI Keywords With Google

Copy one of the keywords from your Google Sheet and paste it into Google.

product launch formula Google Search 1

Scroll to the bottom of the results page and you should see a list of related searches.

product launch formula Google Search

Copy any relevant keywords into the LSI Keywords column in your Google Sheet (note: not all keywords will be relevant, so be picky!)

1 quick n dirty Google Sheets 5

Rinse and repeat for the rest of the keywords (and for all the URLs) on your list.

How To Find LSI Keywords With

Go to and paste in a keyword from your spreadsheet.

LSIGraph LSI Keyword Generator

Click Generate.

It should then kick back a bunch of LSI keywords.

LSIGraph LSI Keyword Generator 1

Add any relevant ones to the LSI Keywords column in your spreadsheet.

Step #3 — Add These Keywords To Your Website With SEO Auto Linker

Good news: most of the hard work is done.

SEO Auto Linker will handle pretty much everything from here.

But, first things first, you need to install the plugin.

Once installed, go to the plugin page in your WP dashboard and click Add New Link.

Automatic Links The SEO Project WordPress

Next, go back to your Google Sheet and select the tab labeled “#2 – For WP”.

1 quick n dirty Google Sheets 1

This sheet pulls all of the keywords you entered into a neat list that you can then paste into WordPress.

All you have to do is select a URL from the dropdown.

Screen Recording 2017 08 11 at 07.28 pm

Copy/paste the URL and all the keywords from the “COPY ME” column into SEO Auto Linker, like this:

Pasted Image 11 08 2017 19 32

Click Save.

SEO Auto Linker will comb through your website looking for occurrences of those keywords in other posts/pages. If it finds any, it’ll automagically add an anchored link to your specific blog post.

Note: I usually set the Links per Page option to 1, as I don’t want a ton of links on every page — that just looks spammy.

#2 — The (Better) Manual Internal Linking Process

SEO Auto Linker works well — the only issue is that you don’t have full control over exactly where these links are placed, as the plugin decides this for you.

 In my opinion, it’s much better to do this manually.
That way, you can control exactly where the internal links are placed and ensure they make sense and attract clicks.

Here’s how to do it manually:

  • Create a list of URLs and target keywords.
  • Use Google to find relevant pages/posts on which to add internal links.
  • Rinse and repeat whenever you publish new content.

I’m not going to go over gathering URLs and primary keywords again — simply use the methods laid out earlier in the post to do this.

However, I have created an alternate Google Sheet for this process, so I recommend making a copy of this and using it-

Here’s how it should look when you have your URLs + keywords entered:

Internal Linking My Better Manual Process Google Sheets 1

Next, you can use the site: search + target keyword command in Google to find all other pages (from your domain) that Google thinks are relevant to a particular topic.

site matthewwoodward co uk product launch http www matthewwoodward co uk tutorials 6 figure product launch formula Google Search

I’m well-aware that performing this search correctly over and over again can be a bit of a hassle, so I’ve built this into the Google Sheet to make things super straightforward.

Go to the 2nd tab of the sheet named “#2 – For Google”, select the URL you’re building internal links to from the dropdown, then hit the “Click here” button.

Internal Linking My Better Manual Process Google Sheets

This will take you straight to the Google search — no hassle!

Let’s assume I was looking to build some internal links to my 6-figure product launch formula.

I would select that URL in the spreadsheet (see above), open the Google search results, then pluck out any pages that would make sense to add internal links from.

Here’s a page that fits the bill:

How To Create A 6 Figure Membership Site Step By Step 1

So, it’s now simply a case of reading through the post and looking for appropriate places to internally link.

This looks like a good place:

How To Create A 6 Figure Membership Site Step By Step 2

Next, I simply login to my WP dashboard and add a link in that location.

Here’s the final result:

How To Create A 6 Figure Membership Site Step By Step

Note: I only recommend adding 1 link per page, so when you’re done, head back to the SERPs and look for more internal linking opportunities.

Rinse and repeat this process for each page on your website.

Important tip: Do this process every time you publish a new blog post or web page on your website. Not only will this lead to Google indexing the page much quicker, it’ll also give it a much needed ranking boost.

#3 – BONUS: Power Process

Is there a particular page you want to rank above all others, yet it’s nowhere to be seen in the SERPs?

If so, you need my power process.

Here’s how it works:

  • Find the most powerful pages on your website using Ahrefs (free 14-day free trial available here).
  • Add internal links from these pages to your target web page.

That’s it.

Here’s how to do it:

Let’s say I wanted to boost rankings for my SERPed Ninja SEO Tools tutorial.

I would first need to find relevant, powerful pages on my website from which to add internal links from.

Ahrefs can help with this.

Go to Ahrefs Site Explorer and enter your domain (register for your 14-day free trial here).

Site Explorer

Choose the “Best By Links” report from the “Pages” section on the left-hand menu.

Best by links matthewwoodward co uk on Ahrefs

This will show you a list of the most powerful pages on your website, ordered by # of referring domains (i.e. backlinks). In general, more backlinks = more power.

Look through this list and make a note of any pages that you could potentially add an internal link from. Make sure they’re relevant!

Best by links http matthewwoodward co uk on Ahrefs

Right away, my comparison of backlink checkers stands out.

With 110 referring domains, it’s certainly powerful.

And, because SERPed actually pulls in data from some of the backlink checkers I mention on that page, this would be the perfect page from which to mention (and add a link to) my SERPed guide.

SERPed net All in One SEO Tools Suite for Advanced SEO

Looking at the page and scrolling down:

I think the conclusion would be the perfect place to add the link.

Which Is The Best Backlink Checker Tool The Results Are In

Why? Because I mention Majestic (i.e. one of the tools SERPed pulls data from).

I also talk about positives and negatives for each of the backlink checkers, so perhaps I could mention that SERPed kills two birds with one stone by pulling in data from more than one of these tools?

Adding a relevant internal link like this would give this page a huge boost.

But there’s no need to stop there; keep working your way down the list of top pages on Ahrefs — there may be other pages you can add an internal link from.

This will give the page even more of a boost!

Important: Just make sure to vary the anchor text between pages!

Wrapping It Up

 Internal linking is crazily powerful don’t neglect it!

Plus, unlike regular ol’ link building (from external websites), internal links are entirely under your full control.

You can decide:

  • Where they’re placed
  • What anchor text they use
  • Which pages they link to

Given the fact you can implement a smart internal linking strategy in a few hours…

I strongly recommend you give this a shot right now.

Let me know how it goes! :)

130 Responses

  1. Marcos Aurelio

    Unfortunately I can not download the spreadsheets, I have already shared and deleted more than 100x in my social networks, but there is never a link to download the spreadsheets. Great material, but unfortunately, impossible to use.

    • Matthew Woodward
      July 23rd, 2019 at 8:12 am

      Click the link – enter your name and email address and then check your inbox.

  2. Devi

    What an eye opener! I’ve been just throwing posts up and have never really interlinked any of them. This may explain at least one reason my traffic hasn’t been all that good. I will now take this very serious. Maybe in 30-60 days my site traffic will increase. Thanks!

    • Matthew Woodward
      July 16th, 2019 at 7:14 am

      Let me know what happens!

  3. Shehraj Singh

    Internal Linking really matters, I read this Post 2 months ago and Implemented tactics of internal links By Matt.
    I have seen results in one or two days. Meanwhile, my bounce rate decreases. My page views on my website increased.

    After a few weeks, Organic ranking got started. So, I can say that this is the number one SEO hack i ever seen.
    Thanks Matt for sharing

    • Matthew Woodward
      July 8th, 2019 at 9:36 pm

      That is fantastic news! Great to see such positive results :)

  4. Abhishek Kumar

    You explained very well about internal link building. This is really a good content to learn.Thank you very much for sharing this post. Please keep continue to write this kind of post.

    • Matthew Woodward
      May 29th, 2019 at 5:27 am

      Thank you Abhishek! I will certainly keep the content coming.

  5. seo specialist

    Wow! First time i find an article that analyse every aspect of internal linking! thanks a lot!

    • Matthew Woodward
      March 29th, 2019 at 9:13 am

      No problem, I don’t do half measures ;)

  6. Ahaduzzaman

    I’m a new blogger, needed this knowledge to grow my blogging views.
    thanks a lot for sharing

  7. Peter Karpouzas

    Gees buddy, I have to be honest with you. I took up your course going back a while ago and after I implemented those directions for my own site and noticed the increase in rankings, I put it straight to my client sites and they all went up.

    I even implemented the internal linking that you suggested in your training and improved rankings within days.

    This is just even more positive content that I’m going to apply because there are a couple things that were missing from my original adjustments that I picked up here.

    I do use Auto linker on my own site and client sites but after having picked up more info here again, I’m going to do even more again to boost rankings.

    Matt, thank you so much for your invaluable input. You are by far a HUUUUGE Asset to the SEO industry and I read every newsletter you send out

    Keep up the good work.

    • Matthew Woodward
      January 16th, 2019 at 8:36 am

      Hey Pete! Sounds like you have your SEO on the right path! Glad to hear you were able to increase rankings. Thanks :)

  8. Jenny Naaz

    Wow, i learnt something new and exciting through your article on Link Building Process, Matthew! Internal links are hidden treasures.

    I can’t wait to implement these strategies.

    Looking forward to more tactics, keep up the good work.

    • Matthew Woodward
      November 28th, 2018 at 7:25 am

      Thanks very much Jenny! Will do.

  9. Tom Buckland

    Link building is one major aspect of search engine optimization that you should know about and is extremely beneficial for your website.

    In the world of search engine optimisation backlinking is one of the most used words. The basic premise of a backlink is when one page links to another page it’s as simple as that!

    Since Google introduced the Penguin algorithm, much has changed concerning backlinks. Before the Penguin roll out even low-quality links helped in ranking a site.

    The quality of your backlinks is very important and the links should be contextual. Your goal should be getting links from authoritative and relevant sites.

    It’s also important for you to create backlinks to your site as it improves organic ranking, allows faster indexing of your site, and referral traffic.

    Quality not quantity is the name of the game. One important fact that you need to keep in mind about backlinks for search engine optimisation is that it is not the number of backlinks, which matters, but rather the quality of backlinks.

    • Matthew Woodward
      September 19th, 2018 at 7:45 am

      Thanks very much Tom! Great thoughts.

  10. Deepak

    Wow, it was so informative, you teach this in easy way with case studies. Thanks Matthew sir!

    • Matthew Woodward
      September 10th, 2018 at 10:14 am

      No probs Deepak. I love a good case study!

  11. Tutorial Blogging

    Wow!!! This is great article post… Thanks for information…

    • Matthew Woodward
      July 30th, 2018 at 10:28 pm

      No worries, hope it was useful.

  12. Raj Kishore

    Awesome list of tips, If we will focus on the users it will
    be most valuable work and link will be save .

  13. Alvian

    Thanks for information..
    This is great article post..

    • Matthew Woodward
      June 28th, 2018 at 1:10 pm

      No worries and thanks :)

  14. Artice Upchurch

    This post is Superb! You certainly know your stuff when it comes to internal linking, Matthew. I was not expecting this well in-depth read as this is my first time visiting your site. If one took advantage of internal linking as well as external links, a site could become a powerhouse if all is implemented correctly. Thank you so much for sharing such a valuable post. :)

    • Matthew Woodward
      June 22nd, 2018 at 12:39 pm

      No problem, very good point. If you implement the right strategies your site will be unstoppable!

  15. Rudransh Sharma


    • Matthew Woodward
      June 22nd, 2018 at 12:35 pm


  16. BizEpic

    Internal links help but not so much as links from external sources. They are often more powerful.

    • Matthew Woodward
      June 16th, 2018 at 10:41 am

      Both links have different benefits

  17. Ivan

    It is nice to learn more about internal linking. We often forget the many places that we can link to.

    • Matthew Woodward
      June 16th, 2018 at 10:56 am

      The great think about internal linking is that you have total control

  18. hadishokri

    Fantastic post. I’m going to implement each tactic step by step and hopefully improve my ranking. Thanks Matthew

    • Matthew Woodward
      January 31st, 2018 at 10:26 am

      No problem!

  19. Saurabh

    Hey Matthew,

    Thanks for the article. I came to know some new tricks which I’ll implement on my website. Looking forward to more SEO and link building tips.

    • Matthew Woodward
      April 2nd, 2018 at 11:45 am

      No problem, good luck with implimenting

  20. Miguel Mazarío

    Fantastic post! useful information about the link building This is very insightful. Thanks for sharing,

    • Matthew Woodward
      April 2nd, 2018 at 11:58 am

      Thanks Miguel

  21. Lisa

    Thanks for the actionable tips. I was not familiar with the tool you mentioned, SEO Auto Linker. Will definitely check it out.
    I’ve been using internal linking but need to be more strategic about it.
    Thanks again

    • Matthew Woodward
      April 2nd, 2018 at 12:03 pm

      You are welcome Lisa

  22. SEO_Company

    What a Great Blog it is! Internal link building is very helpful for getting more traffic to websites as well as ranking a website or blog in the Google. Thanks for sharing such a good techniques of building backlinks.

    • Matthew Woodward
      April 2nd, 2018 at 12:33 pm

      No problem, it’s all about the right technique

  23. Faisal Zamir

    WOW, Great and useful content.
    thanks to shear

    • Matthew Woodward
      April 2nd, 2018 at 12:57 pm

      Happy to do so

  24. Pedomane

    WOW! I get new trick.
    Thanks for your internal link building strategy. :)

    • Matthew Woodward
      April 2nd, 2018 at 1:38 pm

      You’re welcome

  25. P Raju

    Hey…! Very nice useful Information.I have learnt new tricks by this article.

    • Matthew Woodward
      April 3rd, 2018 at 11:58 am

      Hope you put what you learnt to good use

  26. Maarten

    Thanks for the article. I’m following it step by step to increase my internal linking. The part where you can make a bookmarklet for to get all the links of your site didn’t work for me. Google Chrome doesn’t seem to accept the javascript code.

    So, I decided to build a quick tool that would just go over all your sitemaps (the parent + children) and print out all your links.

    I think this tool can benefit your readers, so if you want to include it in your post, here it is:

    If I run your site, I’m only getting 259 links though, as opposed to the 500+ links Google finds for your website. Do you have any idea how come? I guess some links are not in your SiteMap (they are private but crawled by google?)

    Anyway, would love to hear what you think of the little tool :-)

    Kind regards

    • Matthew Woodward
      October 30th, 2017 at 3:12 pm

      Nice tool!

      Well yes not all of them are in my sitemap but I have at least 300 posts published in the sitemap

  27. Jaspreet

    its very good article

    • Matthew Woodward
      October 30th, 2017 at 3:12 pm

      Thanks Jaspreet!

  28. Pixxelznet

    It is Fabulous Information

    • Matthew Woodward
      October 30th, 2017 at 3:13 pm

      No worrys :)

  29. Ida

    thank you so much for this article! It’s so detailed and easy to understand. Really appreciate it!

    • Matthew Woodward
      October 30th, 2017 at 3:13 pm

      No problem Ida

  30. Dis

    am i the first one to comment here? always powerful stuff. love the wp plugin recommendation to change keyword into internal link.

    one question though, when plugin deactivate, does the internal link stay or come back to keyword? guess i’ll have to find out..

    • Matthew Woodward
      October 30th, 2017 at 3:13 pm

      No I was just slow on approvals hahaha

      If you decativate the plugin the link is removed

  31. Mohd Aswad

    Great article sir.. I think its time for me to focus more on my internal link than external link to other domain. Since i am new to this, i will fully follow your guide here to get better understanding how internal link work.

    • Matthew Woodward
      October 30th, 2017 at 3:14 pm

      No problem let us know how you get on!

  32. Anuj Godara

    One of the best article for seo learning

    • Matthew Woodward
      April 3rd, 2018 at 12:17 pm

      Thanks Anuj

  33. Zerin Khan

    I get some new tricks from this post,I always apply internal linking but not the way you do it .Its awesome.

    • Matthew Woodward
      October 30th, 2017 at 3:14 pm

      Glad you enjoyed it!

  34. Paul Foulkes

    This appears to be a great strategy but i just checked on one of my clients sites to be able to get one of his harder to rank pages higher up and its telling me in my ahrefs that ahrefs hasn’t crawled the site yet

    • Matthew Woodward
      October 30th, 2017 at 3:14 pm

      That’s weird, what about SEMRush?

  35. Rakesh birchi

    the thoughts are good but be practical and why semrush,com not have a free tool for beginers

    • Matthew Woodward
      October 30th, 2017 at 3:14 pm

      They have the trial

  36. Tilak Raj

    Great article.
    Internal linking has helped me give my readers easy resource for further reading. It will give you few more traffic and less bounce rate.

    • Matthew Woodward
      October 30th, 2017 at 3:15 pm

      No problem :)

  37. Zgred

    Internal linking and bulding long tail based on internal linking is the most powerful trick :)

    • Matthew Woodward
      October 30th, 2017 at 3:15 pm

      Not the most powerful, but definitely powerful!

  38. George

    Any suggestions? Because this SEO Auto Linker plugin seems not to be supported anymore.

    Only just come across your site, and good info. Just wished this plugin was in date.

    • Matthew Woodward
      October 30th, 2017 at 3:15 pm

      I tried all of these types of plugins and that was the best one, even if not updated for a while

  39. gudtalent chrisent

    This is very insightful.7Thanks for sharing,
    Ama start implementing internal links on my blog.

    • Matthew Woodward
      October 30th, 2017 at 3:15 pm

      No worrys :)

  40. Pohlee

    U smart alec

    • Matthew Woodward
      October 30th, 2017 at 3:16 pm

      Haha thanks

  41. rksistu

    Nice link building tips Matthew. i will implement your strategies on my site.
    looking forward to more SEO and link building tips.

    • Matthew Woodward
      October 30th, 2017 at 3:16 pm

      No problem :)

  42. Mike

    This is really a great tutorial matt. I also want to ask if it is possible to use another software for LSI and the one i can use easily?

    • Matthew Woodward
      October 30th, 2017 at 3:16 pm

      You could look at

  43. Gautam Sharma

    useful information about the link building strategy…..

    • Matthew Woodward
      October 30th, 2017 at 3:16 pm

      Thanks Gautam :)

  44. Lisa

    Great post! I read that SEO Auto Linker plugin hasn’t been updated in two years and has been causing issues. Is there any alternatives that you’re aware of?

    • Matthew Woodward
      October 30th, 2017 at 3:16 pm

      Yes but they are not as good

  45. Luis Quiroz Ravines

    Fantastic post. I’m going to implement each tactic step by step and hopefully improve my ranking. Thanks Matthew

    • Matthew Woodward
      October 30th, 2017 at 3:17 pm

      No problem Luis!

  46. Tedbits

    Ever since i started to look for steps to increase my Google ranking through Link building, I have never come across such an important post.
    Keep doing what you know to do best Matthew.

    • Matthew Woodward
      October 30th, 2017 at 3:17 pm

      I will try my best!

  47. Rim John

    These are some good techniques for links building I have already on it applying them for my website. good work

    • Matthew Woodward
      October 30th, 2017 at 3:17 pm


  48. Sultan Morbiwala

    Useful article, I will apply this knowledge in my website soon. But I wonder which method is more effective? Many internal links to one post or few external links to one post.

    • Matthew Woodward
      October 30th, 2017 at 3:17 pm

      Many :)

  49. Binosh

    The best I red about Internal Linking. Detailed information. Good luck dude!

    • Matthew Woodward
      April 2nd, 2018 at 2:24 pm

      I always go for the best :)

  50. dalchand agrawal

    Excellent . So far I ignored the potential of Internal Links but now I realized their power. They have tremendous potential as an SEO tool. Thank you for sharing such a wonderful article.

    • Matthew Woodward
      April 2nd, 2018 at 2:26 pm

      Like it says….. incredible results… not to be ignored. Thanks

  51. jamb 2018

    i dont value internal linking that much before,but after coming accross this article,i see that its of high value.i think i will try it,thanks for the article

    • Matthew Woodward
      April 3rd, 2018 at 3:13 pm

      You’re welcome

  52. Nebojsa

    This is detailed explained , I`m already doing this for my website not quite same but similar and I can confirm that this is working really nice.

    • Matthew Woodward
      April 3rd, 2018 at 3:14 pm

      Thanks for the input, good to know

  53. Juhil Mendpara

    Hey, came here from one of your facebook sponsored links. It’s really an insightful article. I was doing good Internal link building. BUt, I got more knowledge here and will apply to all my upcoming posts. Thank you for sharing!

    • Matthew Woodward
      April 2nd, 2018 at 2:27 pm

      Cheers Juhil, you should see a difference

  54. Nancy Chopra

    this nice blog and thanks for provide seo knowledge. its very use full webmaster

    • Matthew Woodward
      April 2nd, 2018 at 2:28 pm

      Thanks Nancy

  55. Lakshmi

    Very nice and informative article… Thanq very much

    • Matthew Woodward
      April 2nd, 2018 at 2:28 pm

      No problem

  56. Sayani


    • Matthew Woodward
      April 2nd, 2018 at 2:29 pm


  57. Otto

    Great articulo man. It had not be an text, was an adveture for me. Ho ahead!. Grettings from spain

  58. usama

    Yes, internal linking is powerful for ranking. your tutorial is awsome too

    • Matthew Woodward
      April 2nd, 2018 at 2:31 pm

      Great feedback thanks Usama

  59. Jamie Kimp

    The informativeness of this post is second to none. Thank you matthew.

    • Matthew Woodward
      April 2nd, 2018 at 2:33 pm

      Great feedback thanks Jamie

  60. Ashok

    Great strategies and i have found your post very informative! Thanks for this! . Keep up the great work!

    • Matthew Woodward
      April 3rd, 2018 at 12:23 pm

      Pleased it was of use

  61. aman

    Great post again Matthew!

    Internal Linking is one of the most underrated and a highly useful link building thing to rank websites in today’s modern era of google rankings.

    Just like you say the strongest backlink that you can get is a pbn because there you have full control over the anchor text, the content etc.

    Same is the case with internal links. Here you can write unlimited related topically relevant posts and adjust anchor text that will increase your rankings.

    Keep Sharing awesome stuffs, Matthew



    • Matthew Woodward
      April 3rd, 2018 at 3:09 pm

      Hey Aman, all good points, see you soon

  62. Amrit

    Wow! Again excellent article

    • Matthew Woodward
      April 2nd, 2018 at 2:35 pm

      Thanks for coming back Amrit

  63. Chris

    That is interesting. I will start taking internal linking more seriously.
    Thanks for the step-by-step guide on each of the strategies by the way.

    • Matthew Woodward
      April 2nd, 2018 at 2:36 pm

      Thanks Chris and no problem

  64. Rashed


    Thank’s a lot for this killer post!

    Couldn’t think about outer world till it’s end…. I would love to comeback with a few question later….

    This is incredibly one of the best post about internal link building. :-))

    • Matthew Woodward
      April 2nd, 2018 at 2:36 pm

      Thanks very much Rashed and feel free to ask any questions you have here

  65. Alison

    Wow – amazing content. Internal links are a bit like the forgotten sibling to link building. I always create internal links as I create content but some the techniques here are awesome. Many thanks for such a practical article.

    • Matthew Woodward
      April 3rd, 2018 at 3:11 pm

      Hey Alison, no problem, thanks for your comment

  66. Stephanie

    Thanks for your article. It confirms that I was doing the right thing. I have also seen some great results using internal link building. Glad you agree

    • Matthew Woodward
      April 2nd, 2018 at 2:38 pm

      Great minds think alike Stephanie

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