Gmail is an awesome link building tool.
It has some great features which make it one of the best link building tools on the planet-
- It’s 100% free
- It’s trusted
- It’s customizable
- It’s fast
Then this is the right tutorial for you.
Because I’ll also be showing you 3 simple ways to increase email deliverability that take less than 3 minutes to integrate.
So let’s look at how you can supercharge Gmail to get the links your site needs.
What Will I Learn?
How To “Power Up” Gmail For Link Building
There are 4x free tools you can use to transform Gmail into a powerful SEO & link building tool-
- Boomerang: plan and schedule your emails
- Discoverly: learn key information about your contact
- FindThatLead: discover the correct person to contact
- Spell Check tools: like Gmail’s secret Advanced Spell Check tool
Here’s how to use each of them…
#1 – Boomerang: Follow Up Like A Pro!
Boomerang is a Gmail scheduling tool.
But it’s also much more than that…
It’s an essential productivity tool for people (like me) who struggle to keep their inbox tidy.
Scheduling emails enables you to:
- Write emails in bulk
- Ensure they are delivered at the right time
If you are in the UK and you’re sending an email to a US website, you can schedule it to arrive at 11:00 after the morning rush is over.
You can also set emails to “return” to your inbox at a later date.
This is perfect for follow-ups, which is where we get our most responses.
Let’s say you’ve pitched a guest post to a website owner. You want to remember to follow up in 7x days if you’ve not heard a response.
You can select that from the drop-down menu:
Remember to tick the “if no reply box”.
Then you’ll get a reminder in 1x weeks time to hit them up again!
You can also add:
- Read receipts: to see if your email has been read
- Click tracking: to see if your contact had interacted with what you sent
There’s also another super secret feature we will discuss later in this article that places a paid tool for a free one!
#2 – Discoverly: Get Valuable Insights About Your Contact
Discoverly lets you to see tons of useful information about the person you are writing to.
It shows you:
- Social media profiles
- Job title
- Shared connections
Everyone you speak to has an ego.
And, someone who takes time to notice things they’ve:
- Spoken about
With Discovery finding this information is simple.
For example: You could click through to their Twitter profile and look at their recent posts. Have a scroll through their feed until you find something noteworthy.
Like this website owner who recently won a local business award:
You can then include this information in your pitch as an ice breaker.
Congrats on winning at the CardiffBiz Awards; I hope you don’t mind my email adding to all of the post-award show press you must be getting! ;)
My name is Matthew Woodward….”
You could connect with them on social media first by interacting with them before you go straight to their inbox. Whichever you prefer.
#3 – FindThatLead: Get The RIGHT Contact Details
FindThatLead lets you see a webmaster’s contact details.
It shows you the:
- Emails they have on record for that site
- With the highest likelihood of getting a response
Or head to a domain and use their Google Chrome extension:
Emails with a tick or “correct” next to them are verified and likely to give you a response.
The tool gives you 50 free credits a month to search with.
(1 credit = 1 search.)
You can only sign up to FindThatLead with a business email like:
You can learn more about how to set this up with Gmail later in this article.
When you run out of credits on FindThatLead you can also use:
#4 – Spelling And Grammar: Ensure Your Emails Are Professional
Well written emails get more responses.
(I get hundreds of poorly written emails each week that I straight up ignore.)
Gmail has an automatic spell check tool to help you catch basic errors, but did you know about their advanced spell checker?
It can help you find high-level mistakes like:
- Complex misspellings
Take a look at this poorly written email below…
The red lines are Gmail’s standard spell checker.
To get an advanced check on this you’ll need to go to the three dots at the bottom of your email editor to bring up a selection menu:
Select “Check Spelling” from the menu.
This will apply a colour overlay to the major spelling mistakes in your email:
You can left-click on any of these to see possible corrections:
You should run this check and make improvements before you send any emails.
You could use a professional grammar tool like Grammarly.
Grammarly goes even deeper into spelling and grammar to show you:
- Run on sentences
- Incorrect punctuation
- Duplicate words
- “Waffle” words
Finally: You could use Boomerang’s built-in Respondable tool.
You can find it at the bottom of your Gmail composer. It assesses the factors that make emails more likely to gain a response.
You then get a score for each of them on how you can improve:
All you have to do is get your email into the green sections before you send it.
Speaking of responses…
3x Simple Ways To Increase Your Response Rate
It’s not enough to just send emails from a great platform.
You need people to respond to them.
The more responses you get, the more links you can build.
Here are 3x simple ways to increase your response rates…
#1 – Use Branded Email Addresses (With Google Apps For Business)
People trust website based email addresses more than Gmail ones.
In fact: 75% of consumers believe an email that matches your website builds trust.
Let’s face it…
If you see these two emails in your inbox:
You’re going to take the second one seriously.
You can add your domain’s email address to Gmail quite easily.
Once you have your domain email address set up just follow these instructions from Google. You will then be able to manage emails in your Gmail dashboard.
You can also connect your business to Google Apps for Business.
This will integrate your business processes with Google apps like:
- Google Docs
- Google Calendar
- Google Drive
#2 – Add A Professional Email Signature
Email signatures have a positive psychological impact.
When we see a high-quality signature we often think the person is more:
Instead, use a tool like Signature Maker to create a professional one.
Just input your information to quickly generate one:
Here’s my signature that I created using Wisestamp:
There’s no excuse to miss this step!
#3 – Add A Profile Photo To Your Google Account
Nobody likes getting emails from a faceless account with a name they don’t know.
There are fewer strategies more guaranteed to get your email ignored.
You can combat this by adding a profile picture to your Google account.
Simply go to:
Google Account > Personal Info > Photo
And add an image.
If you don’t feel comfortable using a headshot of yourself, you could also use:
- Your business logo
- A cartoon version of you (easy to make on Fiverr!)
How To Manage Multiple Gmail Accounts At Once
You can manage multiple Gmail accounts by using the Chrome plugin, Checker Plus.
You’re able to view mail for all of your accounts together:
Meaning you can see your:
Just click on the Chrome icon and away you go!
The 2x Follow Up Templates That Increase Responses By 30%
Around 30% of our success comes from follow up emails.
You saw earlier how to automate the follow-up process with reminders. But what should you say in your follow up emails?
Well, I’m going to tell you exactly what to say!
Just send these 2x emails to increase your response rate by 30%-
Wrapping It Up
Gmail is a tried-and-tested platform for link building outreach.
You can customize it to:
- Increase productivity
- Automate follow-ups (both with Boomerang)
- Break the ice effectively (with Discoverly)
- Find the right email addresses (with FindThatLead)
- Improve the quality of your emails (with Advanced Checker, Grammarly or Respondable)
- Use a business domain
- Include a professional signature
- Add a profile picture
How do you use Gmail in your SEO and link building campaigns?