How To Use Gmail For Link Building

a link builders guide to gmailGmail is an awesome link building tool.

It has some great features which make it one of the best link building tools on the planet-

  • It’s 100% free
  • It’s trusted

  • It’s customizable
  • It’s fast

So if you want to build quality links at scale, save time and improve the results of your outreach…

Then this is the right tutorial for you.

Because I’ll also be showing you 3 simple ways to increase email deliverability that take less than 3 minutes to integrate.

So let’s look at how you can supercharge Gmail to get the links your site needs.

How To “Power Up” Gmail For Link Building

There are 4x free tools you can use to transform Gmail into a powerful SEO & link building tool-

  • Boomerang: plan and schedule your emails
  • Discoverly: learn key information about your contact
  • FindThatLead: discover the correct person to contact
  • Spell Check tools: like Gmail’s secret Advanced Spell Check tool

They all come with a freemium version so you can benefit without spending a penny.

Here’s how to use each of them…

#1 – Boomerang: Follow Up Like A Pro!

Boomerang is a Gmail scheduling tool.

But it’s also much more than that…

Boomerang - A Gmail Scheduling Tool

It’s an essential productivity tool for people (like me) who struggle to keep their inbox tidy.

Scheduling emails enables you to:

  • Write emails in bulk
  • Ensure they are delivered at the right time

For example…

If you are in the UK and you’re sending an email to a US website, you can schedule it to arrive at 11:00 after the morning rush is over.

Boomerang email scheduling example

You can also set emails to “return” to your inbox at a later date.

This is perfect for follow-ups, which is where we get our most responses.

Let’s say you’ve pitched a guest post to a website owner. You want to remember to follow up in 7x days if you’ve not heard a response.

You can select that from the drop-down menu:

Boomerang follow up settings

Remember to tick the “if no reply box”.

Then you’ll get a reminder in 1x weeks time to hit them up again!

You can also add:

  • Read receipts: to see if your email has been read
  • Click tracking: to see if your contact had interacted with what you sent

These can help you decide what to mention in your follow up email.

Boomerang follow up emails settings

There’s also another super secret feature we will discuss later in this article that places a paid tool for a free one!

#2 – Discoverly: Get Valuable Insights About Your Contact

Discoverly lets you to see tons of useful information about the person you are writing to.

Discoverly - A tool for getting better insights about your contacts

It shows you:

  • Photos
  • Social media profiles
  • Job title
  • Shared connections

One of the key parts of link building outreach is breaking the ice.

Everyone you speak to has an ego.

Download Here

And, someone who takes time to notice things they’ve:

  • Done
  • Created
  • Shared
  • Achieved
  • Spoken about

Will stand out in a crowded inbox over the average cold emailer.

With Discovery finding this information is simple.

For example: You could click through to their Twitter profile and look at their recent posts. Have a scroll through their feed until you find something noteworthy.

Like this website owner who recently won a local business award:

Social media insight example

You can then include this information in your pitch as an ice breaker.

Like this:

“Hey Scott,

Congrats on winning at the CardiffBiz Awards; I hope you don’t mind my email adding to all of the post-award show press you must be getting! ;)

My name is Matthew Woodward….”

Alternatively:

You could connect with them on social media first by interacting with them before you go straight to their inbox. Whichever you prefer.

#3 – FindThatLead: Get The RIGHT Contact Details

FindThatLead lets you see a webmaster’s contact details.

It shows you the:

  • Emails they have on record for that site
  • With the highest likelihood of getting a response

You can either run a domain through their database to see what email address they have:

FindThatLead - a tool for finding email addresses

Or head to a domain and use their Google Chrome extension:

FindThatLead Google Chrome extension

Emails with a tick or “correct” next to them are verified and likely to give you a response.

The tool gives you 50 free credits a month to search with.

(1 credit = 1 search.)

You can only sign up to FindThatLead with a business email like:

You can learn more about how to set this up with Gmail later in this article.

When you run out of credits on FindThatLead you can also use:

To keep looking for emails.

#4 – Spelling And Grammar: Ensure Your Emails Are Professional

Well written emails get more responses.

(I get hundreds of poorly written emails each week that I straight up ignore.)

bad spelling and grammar examples

Gmail has an automatic spell check tool to help you catch basic errors, but did you know about their advanced spell checker?

It can help you find high-level mistakes like:

  • Capitalization
  • Complex misspellings

And offer correction that you can apply with one click.

Take a look at this poorly written email below…

Poorly written email example

The red lines are Gmail’s standard spell checker.

To get an advanced check on this you’ll need to go to the three dots at the bottom of your email editor to bring up a selection menu:

Advanced Gmail spell checker

Select “Check Spelling” from the menu.

This will apply a colour overlay to the major spelling mistakes in your email:

Advanced spell checking in Gmail

You can left-click on any of these to see possible corrections:

Advanced spell checking in Gmail

You should run this check and make improvements before you send any emails.

Alternatively:

You could use a professional grammar tool like Grammarly.

Grammarly goes even deeper into spelling and grammar to show you:

  • Run on sentences
  • Incorrect punctuation
  • Duplicate words
  • “Waffle” words

And lets you remove them from your email in just one click:

Using Grammarly for spell checking

Finally: You could use Boomerang’s built-in Respondable tool.

You can find it at the bottom of your Gmail composer. It assesses the factors that make emails more likely to gain a response.

You then get a score for each of them on how you can improve:

Boomerang Respondable tool

All you have to do is get your email into the green sections before you send it.

Speaking of responses…

3x Simple Ways To Increase Your Response Rate

It’s not enough to just send emails from a great platform.

You need people to respond to them.

The more responses you get, the more links you can build.

Here are 3x simple ways to increase your response rates…

#1 – Use Branded Email Addresses (With Google Apps For Business)

People trust website based email addresses more than Gmail ones.

In fact: 75% of consumers believe an email that matches your website builds trust.

Let’s face it…

If you see these two emails in your inbox:

branded email address

You’re going to take the second one seriously.

You can add your domain’s email address to Gmail quite easily.

Once you have your domain email address set up just follow these instructions from Google. You will then be able to manage emails in your Gmail dashboard.

You can also connect your business to Google Apps for Business.

This will integrate your business processes with Google apps like:

  • Gmail
  • Google Docs
  • Google Calendar
  • Google Drive

To put your entire SEO business under one productive roof.

#2 – Add A Professional Email Signature

Email signatures have a positive psychological impact.

When we see a high-quality signature we often think the person is more:

  • Legitimate
  • Trustworthy
  • Professional

So, don’t leave your signature blank.

Instead, use a tool like Signature Maker to create a professional one.

Just input your information to quickly generate one:

Signature Maker

Here’s my signature that I created using Wisestamp:

Wisestamp signature example

There’s no excuse to miss this step!

#3 – Add A Profile Photo To Your Google Account

Nobody likes getting emails from a faceless account with a name they don’t know.

faceless email account

There are fewer strategies more guaranteed to get your email ignored.

You can combat this by adding a profile picture to your Google account.

Simply go to:

Google Account > Personal Info > Photo

And add an image.

much better

If you don’t feel comfortable using a headshot of yourself, you could also use:

  • Your business logo
  • A cartoon version of you (easy to make on Fiverr!)

As your profile picture.

how to increase email outreach response rate

How To Manage Multiple Gmail Accounts At Once

You can manage multiple Gmail accounts by using the Chrome plugin, Checker Plus.

You’re able to view mail for all of your accounts together:

Managing multiple gmails at once

Meaning you can see your:

  • Personal
  • Professional

…accounts alongside each other and respond to emails without needing to open Gmail.

Just click on the Chrome icon and away you go!

The 2x Follow Up Templates That Increase Responses By 30%

Around 30% of our success comes from follow up emails.

this is why followup emails are important

You saw earlier how to automate the follow-up process with reminders. But what should you say in your follow up emails?

Well, I’m going to tell you exactly what to say!

Just send these 2x emails to increase your response rate by 30%-

Wrapping It Up

Gmail is a tried-and-tested platform for link building outreach.

You can customize it to:

  • Increase productivity
  • Automate follow-ups (both with Boomerang)
  • Break the ice effectively (with Discoverly)
  • Find the right email addresses (with FindThatLead)
  • Improve the quality of your emails (with Advanced Checker, Grammarly or Respondable)

To ensure your emails get responses, remember to:

  1. Use a business domain
  2. Include a professional signature
  3. Add a profile picture

How do you use Gmail in your SEO and link building campaigns?

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