How To Use Gmail For Link Building

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Gmail is an awesome link building tool.

It has some great features which make it one of the best link building tools on the planet-

  • It’s 100% free
  • It’s trusted

  • It’s customizable
  • It’s fast

So if you want to build quality free backlinks at scale, save time and improve the results of your outreach…

Then this is the right tutorial for you.

Because I’ll also be showing you 3 simple ways to increase email deliverability that take less than 3 minutes to integrate.

So let’s look at how you can supercharge Gmail to get the links your site needs.

How To “Power Up” Gmail For Link Building

There are 3x free tools you can use to transform Gmail into a powerful SEO & link building tool-

  • Boomerang: plan and schedule your emails
  • FindThatLead: discover the correct person to contact
  • Spell Check tools: like Gmail’s secret Advanced Spell Check tool

They all come with a freemium version so you can benefit without spending a penny.

Here’s how to use each of them…

#1 – Boomerang: Follow Up Like A Pro!

Boomerang is a Gmail scheduling tool.

But it’s also much more than that…

Boomerang - A Gmail Scheduling Tool

It’s an essential productivity tool for people (like me) who struggle to keep their inbox tidy.

Scheduling emails enables you to:

  • Write emails in bulk
  • Ensure they are delivered at the right time

For example…

If you are in the UK and you’re sending an email to a US website, you can schedule it to arrive at 11:00 after the morning rush is over.

Boomerang email scheduling example

You can also set emails to “return” to your inbox at a later date.

This is perfect for follow-ups, which is where we get our most responses.

Let’s say you’ve pitched a guest post to a website owner. You want to remember to follow up in 7x days if you’ve not heard a response.

You can select that from the drop-down menu:

Boomerang follow up settings

Remember to tick the “if no reply box”.

Then you’ll get a reminder in 1x weeks time to hit them up again!

You can also add:

  • Read receipts: to see if your email has been read
  • Click tracking: to see if your contact had interacted with what you sent

These can help you decide what to mention in your follow up email.

Boomerang follow up emails settings

There’s also another super secret feature we will discuss later in this article that places a paid tool for a free one!

#2 – FindThatLead: Get The RIGHT Contact Details

FindThatLead lets you see a webmaster’s contact details.

It shows you the:

  • Emails they have on record for that site
  • With the highest likelihood of getting a response

You can either run a domain through their database to see what email address they have:

FindThatLead - a tool for finding email addresses

Or head to a domain and use their Google Chrome extension:

FindThatLead Google Chrome extension

Emails with a tick or “correct” next to them are verified and likely to give you a response.

The tool gives you 50 free credits a month to search with.

(1 credit = 1 search.)

You can only sign up to FindThatLead with a business email like:

You can learn more about how to set this up with Gmail later in this article.

When you run out of credits on FindThatLead you can also use:

Or you can follow my step by step email address lookup process.

#3 – Spelling And Grammar: Ensure Your Emails Are Professional

Well written emails get more responses.

(I get hundreds of poorly written emails each week that I straight up ignore.)

bad spelling and grammar examples

Gmail has an automatic spell check tool to help you catch basic errors, but did you know about their advanced spell checker?

It can help you find high-level mistakes like:

  • Capitalization
  • Complex misspellings

And offer correction that you can apply with one click.

Take a look at this poorly written email below…

Poorly written email example

The red lines are Gmail’s standard spell checker.

To get an advanced check on this you’ll need to go to the three dots at the bottom of your email editor to bring up a selection menu:

Advanced Gmail spell checker

Select “Check Spelling” from the menu.

This will apply a colour overlay to the major spelling mistakes in your email:

Advanced spell checking in Gmail

You can left-click on any of these to see possible corrections:

Advanced spell checking in Gmail

You should run this check and make improvements before you send any emails.


You could use a professional grammar tool like Grammarly.

Grammarly goes even deeper into spelling and grammar to show you:

  • Run on sentences
  • Incorrect punctuation
  • Duplicate words
  • “Waffle” words

And lets you remove them from your email in just one click:

Using Grammarly for spell checking

Finally: You could use Boomerang’s built-in Respondable tool.

You can find it at the bottom of your Gmail composer. It assesses the factors that make emails more likely to gain a response.

You then get a score for each of them on how you can improve:

Boomerang Respondable tool

All you have to do is get your email into the green sections before you send it.

Speaking of responses…

3x Simple Ways To Increase Your Response Rate

It’s not enough to just send emails from a great platform.

You need people to respond to them.

The more responses you get, the more links you can build.

Here are 3x simple ways to increase your response rates…

YouTube video

#1 – Use Branded Email Addresses (With Google Apps For Business)

People trust website based email addresses more than Gmail ones.

In fact: 75% of consumers believe an email that matches your website builds trust.

Let’s face it…

If you see these two emails in your inbox:

branded email address

You’re going to take the second one seriously.

You can add your domain’s email address to Gmail quite easily.

Once you have your domain email address set up just follow these instructions from Google. You will then be able to manage emails in your Gmail dashboard.

You can also connect your business to Google Apps for Business.

This will integrate your business processes with Google apps like:

  • Gmail
  • Google Docs
  • Google Calendar
  • Google Drive

To put your entire SEO business under one productive roof.

#2 – Add A Professional Email Signature

Email signatures have a positive psychological impact.

When we see a high-quality signature we often think the person is more:

  • Legitimate
  • Trustworthy
  • Professional

So, don’t leave your signature blank.

Instead, use a tool like Signature Maker to create a professional one.

Just input your information to quickly generate one:

Signature Maker

Here’s my signature that I created using Wisestamp:

Wisestamp signature example

There’s no excuse to miss this step!

#3 – Add A Profile Photo To Your Google Account

Nobody likes getting emails from a faceless account with a name they don’t know.

faceless email account

There are fewer strategies more guaranteed to get your email ignored.

You can combat this by adding a profile picture to your Google account.

Simply go to:

Google Account > Personal Info > Photo

And add an image.

much better

If you don’t feel comfortable using a headshot of yourself, you could also use:

  • Your business logo
  • A cartoon version of you (easy to make on Fiverr!)

As your profile picture.

how to increase email outreach response rate

BONUS: Learn how to build powerful edu backlinks.

How To Manage Multiple Gmail Accounts At Once

You can manage multiple Gmail accounts by using the Chrome plugin, Checker Plus.

You’re able to view mail for all of your accounts together:

Managing multiple gmails at once

Meaning you can see your:

  • Personal
  • Professional

…accounts alongside each other and respond to emails without needing to open Gmail.

Just click on the Chrome icon and away you go!

The 2x Follow Up Templates That Increase Responses By 30%

Around 30% of our success comes from follow up emails.

this is why followup emails are important

You saw earlier how to automate the follow-up process with reminders. But what should you say in your follow up emails?

Well, I’m going to tell you exactly what to say!

Just send these 2x emails to increase your response rate by 30%-

Wrapping It Up

Gmail is a tried-and-tested platform for link building outreach.

You can customize it to:

  • Increase productivity
  • Automate follow-ups (both with Boomerang)
  • Break the ice effectively (with Discoverly)
  • Find the right email addresses (with FindThatLead)
  • Improve the quality of your emails (with Advanced Checker, Grammarly or Respondable)

To ensure your emails get responses, remember to:

  1. Use a business domain
  2. Include a professional signature
  3. Add a profile picture

How do you use Gmail in your SEO and link building campaigns?

28 Responses

  1. Abdoo

    Hi Matthew, I have a quick question for you. I’m planning to start a brand new youtube channel to do launch jacking. Basically I will make review videos of the upcoming internet marketing related courses and softwares. How do I build backlinks to my youtube video to rank it to be #1 for the review keyword?


  2. Sam

    Hello Matt. I’m starting to wonder if Google penalize link building via email? I recently did an outreach campaign of around 100 mails early October, with the emails titled “link placement” and the email containing the url of the website I’m willing to buy links for. Since that day, my website slowly started losing rankings every single day and can’t seem to recover. Maybe I’m paranoid but I’m pretty sure Google monitors and penalize websites that buy links and are using Gmail for that.

  3. Elena

    great content Mat!!!
    I always read your articles. You became my guru -:)

    • Matthew Woodward
      October 21st, 2020 at 9:38 am

      Thank you for reading my blog, Elena!

  4. Ramzan

    thaks for such a great post. It help me alot

    • Matthew Woodward
      April 24th, 2020 at 5:19 am

      No worries :)

  5. Arusik

    Hey Mattew!
    I really enjoyed reading your article. It was sooo helpful…)))

    Thanks a lot for it.

    • Matthew Woodward
      December 12th, 2019 at 3:53 am

      Great news – happy to help Arusik

  6. Rahul Rawat

    Thanks Matthew for share your best tool i use it and it works very well.
    thanks a lot.

    • Matthew Woodward
      December 10th, 2019 at 2:37 am

      Glad to hear it Rahul

  7. Lewes Taxi

    This article is a standout amongst other perused for me this week. I sincerely didn’t Have the foggiest idea about that Gmail is started up for third party referencing. I have been utilizing the ordinary spell check and overlooked the propelled checker and well as the email signature. I’m so happy I perused this post.

    Great Thanks

    • Matthew Woodward
      October 18th, 2019 at 10:53 pm

      Yes it has some awesome features!

  8. Wilfred Chong Yung

    Hi Matthew,

    About the followup email, do I need to write a new email for the prospect or just reply it on the first email I sent?

    • Matthew Woodward
      July 16th, 2019 at 6:56 am

      Reply to it

  9. Bruce Fanning

    Thanks Matthew,
    That is good outside the box thinking using Gmail with those 4 add ons. Thanks again! Bruce
    BTW, the first video on this page can’t be played. Returns the message:
    Video unavailable. Watch this video on YouTube.
    Playback on other websites has been disabled by the video owner.
    Later Gator, B

    • Matthew Woodward
      June 14th, 2019 at 11:20 am

      Hey Bruce – thanks for the heads up. I noticed it yesterday and fixed it so should all be good now :)

  10. Yusuf Bitrus

    Hi Matthew, I really enjoyed reading through this article.

    It is an amazing process and very easy to understand and use for outreach.

    I’m going to try this once let me see how it goes for me.

    I never knew Gmail could do so much
    Thank you

    • Matthew Woodward
      June 12th, 2019 at 4:36 am

      Thanks Yusuf, it can be a great tool when you know how :)

  11. Moss Clement

    Hi Matt,

    This article is one of the best read for me this week. I honestly didn’t Know that Gmail is fired up for link building and SEO stratgies.
    I have been using the regular spell check and ignored the advanced checker and well as the email signature. I’m so glad I read this post.
    Thanks a lot for sharing.

    • Matthew Woodward
      June 12th, 2019 at 4:38 am

      Hey Moss! Hope you’re well, haha no problem, simple but very effective.

  12. Lukasz

    Thanks! I didn’t know about Discovery and FindThatLead. It will save lots of my time!

    • Matthew Woodward
      June 11th, 2019 at 12:23 pm

      No worrys – save us a lot of time as well!

  13. Alexzander

    Hey Matthew, been a lurker for some while now. I just had to comment this time. Great tips especially the boomeranf respondable and Chrome Checker Plus plugin are going to prove invaluable! Wicked its going to make life so much easier :)

    • Matthew Woodward
      June 11th, 2019 at 12:24 pm

      Thanks Alexzander – don’t forget to apply the response rate tips as well!

  14. Dibakar Bala

    Great Tools Matthew!
    I already Use Find That Lead
    And, I also use MailTrack for Gmail.
    Both work extremely well for me.
    I think MailTrack deserves a place in this List.

    • Matthew Woodward
      June 11th, 2019 at 12:24 pm

      I didn’t include it because Boomerang does everything it does and more

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