Crowdfunding Link Building: An Overlooked Strategy!

Do you want to take advantage of a huge link building opportunity most SEOs neglect?

It’s simple, budget friendly and takes no time at all to setup and partially automate.

Not only that, but it helps to support other businesses in your industry!

What am I talking about exactly?

Crowdfunding!

It’s one of the most underrated and underused strategies for building links.

Which means there are hundreds of opportunities just waiting for you to snap them up!

What Is Crowdfunding Link Building?

Crowdfunding link building is where someone raising money for a business through small donations, places a link to anyone who has contributed.

These donations can range from $1 right through to $1000+ and can be focused on any kind of business or project in any niche, making this a fantastic link building opportunity!

For example this Fidget Cube raised $6,465,690 on Kickstarter.

Not bad for a small vinyl cube!

Fidget Cube Kickstarter

Start-ups, artists and all kinds of projects have the opportunity to generate incredible amounts of money from the people their ideas resonate with.

Not to mention test their ideas and see if they have an audience before they launch them.

But what does all of this have to do with link building? Well, allow me to explain…

Every donation comes with a benefit to the donor. Although some of them come with “warm fuzzies”, some of them have tangible benefits, like links back to your website.

Take a look at this offer-

crowdfunding link building example

For a small $25 donation they’ll include a link back to your website.

Which just happens to be a DR64 domain-

link stats

Not only that:

But it’s a bargain for what may become a super successful piece of advertising as well.

By finding enough of these projects you can quickly and easily get links back to your site.

So I am going to show you how to find and capitalise on this technique and grow your link profile at warp-speed.

10 Crowdfunding Sites Every SEO Should Know About

Before you get into the weeds about how to do crowdfunding link building…

 You need to know where you can do it.

There are lots of different options out there – with hundreds of crowdfunding sites that go really niche – but these are the platforms I feel you’ll get the most benefit from:

Take a minute or two to familiarise yourself with them and find if any sites will be a better fit for you (or your client) than others. Then you can jump over to the next section.

This Is How You Do It

The crowdfundung link building process is pretty straight forward-

  1. Find opportunities
  2. Make a donation
  3. Your link is placed

It really is as easy that. The hardest bit is finding the opportunties but I am going to show you how to automate this later.

First, you can use these two Google searches to find link building opportunities-

  • site:[website url] inurl:projects +“link to your”
  • Site:[website url] inurl:projects +”donor page”

Let’s take a closer look…

The first is to type the following into your search bar (replace the words in brackets with your specific URL):

site:[website URL] inurl:projects +“link to your”

This will show the results of projects that are offering a link to your website as part of their bonus scheme.

If I did this for IndieGoGo that would look like this:

indiegogo results

Now, be prepared to comb through lots of results to find the right one for you.

Head through the next few pages and look to see what you can find. You want to pay attention to keywords or topics that are relevant to your website.

good result

The next option would be to use this Google search:

Site:[website url] inurl:projects +”donor page”

This will show results for campaigns that are offering a donor page to their, well…donors.

If I did this for Kickstarter it would look like this:

kickstarter results

Much like the last search, you’re going to have to work your way through some pages of search results to the find the gems. But they are there.

For example…

If you were in the art or photography niche, this result would be great for you:

kickstarter result

You could also add a keyword into these searches to narrow down your results.

This will produce less results but they will be more targeted to your niche.

Below you can see if I was to add the keyword “science fiction” to my search, it still brings up 53 results:

niche results

Once you’ve done a search and exhausted your current options, you can also set yourself up for future success by setting up automated alerts for these opportunities.

How To Automate Your Crowdfunding Research

Google Alerts allows you to get automated alerts for new content based around a search term delivered directly to your inbox (or RSS feed).

 Crowdfunding research made simple!

To active them you can just copy and paste the search terms for the sites you want to receive alerts about into their search bar:

Google Alerts Crowdfunding Example
 
Hit the “create alert” button and this will send immediate updates to you as soon as a new piece of content that fits these search criteria becomes available.
 
Why work hard when you can work smart, right?

Although I tend to find that Google Alerts provides a lot less results in general that it has done historically. So you might want to setup alerts from some of the other web monitoring tools.

Download Here

Wrapping It Up

Crowdfunding link building is a great opportunity to find high quality relevant links in your niche without much effort.

Finding these opportunities can be as simple as using a Google search to find results containing those keywords.

Or you can create a Google Alert to get notifications delivered right to your inbox – what more could you possibly want!?

Well there is one thing:

In the next section we are going to be looking at event link building.

55 Responses

  1. Sam Mah
    2.20.2020

    Hey Matthew,
    Is this link building strategy a grey hat SEO?

    • Matthew Woodward
      February 22nd, 2020 at 12:09 am

      Hey Sam – I don’t believe in putting labels on things. All link building is technically against Google’s guidelines so making the process appear as natural looking as possible will lower the risk. Don’t fall into the ‘black hat/grey hat/white hat’ trap. Google has an algorithm all you need to do is optimise your site to feed that algorithm.

  2. Matthew Gromadzki
    2.20.2020

    Wow ! This is pretty good! Thanks Matthew. Always good advice!

    • Matthew Woodward
      February 22nd, 2020 at 12:10 am

      Cheers Matthew :)

  3. Razwerks
    2.14.2020

    an awesome Link-Building strategy, I must be try for my website.

    • Matthew Woodward
      February 16th, 2020 at 8:40 am

      Good luck

  4. Sam
    2.14.2020

    That is some outside the box thinking, thank you!

    • Matthew Woodward
      February 16th, 2020 at 8:42 am

      No problem – hope it works for you.

  5. Derek
    2.3.2020

    Hi Matt,

    I just wanted to share that by including intitle:nichekeyword it helps narrow down the results much better than simply placing the keyword at the end!

    • Matthew Woodward
      February 4th, 2020 at 5:22 am

      Awesome, thanks for the tip Derek :)

  6. Tomaž
    2.3.2020

    Thank you for sharing this strategy! I will give it a go.

    • Matthew Woodward
      February 4th, 2020 at 5:36 am

      Thanks Tomaž, let me know how you get on.

  7. Sergey
    1.30.2020

    Brilliant! Thank you for sharing. I will start doing this today.

    • Matthew Woodward
      January 30th, 2020 at 3:38 am

      No problem!

  8. Gregory
    1.29.2020

    This is quite a good list- I have a few sites within the gaming and B2B niche and am sure this will be very effective.

    • Matthew Woodward
      January 30th, 2020 at 3:51 am

      Glad to hear it Gregory!

  9. Nikola Roza
    1.29.2020

    Thanks Matthew for this tutorial Sponsorship link building has a place in your arsenal of tactics, but must be done pretty low key.

    Like you mentioned in a previous comment, vet every opportunity so that it is relevant to your site and that it makes sense for you to donate.
    Also, this probably shouldn’t be done a hundred times per month, but two three or four donations is just fine.
    Just my thoughts.
    Thanks again, I’ve bookmarked this page.

    • Matthew Woodward
      January 30th, 2020 at 3:50 am

      Cheers Nikola – agreed.

  10. Michael Emmanuel
    1.29.2020

    Interesting am really a great fan of your work.

    • Matthew Woodward
      January 30th, 2020 at 3:48 am

      Thanks Michael

  11. Mike Syms
    1.28.2020

    Great strategy. As it becomes even harder to keep up with changes to link building it is great to learn about additional techniques such as this.

    • Matthew Woodward
      January 30th, 2020 at 3:47 am

      Yeah it’s definitely good not to put all your eggs in one basket!

  12. Yogesh Khetani
    1.28.2020

    Wow! That’s a new thing for me. I am trying it.

    • Matthew Woodward
      January 30th, 2020 at 3:46 am

      Hope this helps you build some decent links.

  13. Shehroz Naeem
    1.28.2020

    thansk matt

    • Matthew Woodward
      January 30th, 2020 at 4:00 am

      No worries!

  14. Alex Thomsan
    1.28.2020

    Awesome tricks Matthew. love your sharing. will definitely try.

    • Matthew Woodward
      January 30th, 2020 at 4:00 am

      Thanks Alex – let me know how you get on with it!

  15. Thequickweb
    1.28.2020

    Never have I thought about this and I couldn’t imagine what to expect when I got your email on crowdfunding link building strategy.

    I will give it a try.

    • Matthew Woodward
      January 30th, 2020 at 3:59 am

      Hahaha, I like to keep you on your toes :)

  16. Catherine Nichol
    1.28.2020

    Awesome approach! I found this very helpful and it’s easy to build niche relevant at low cost. I would try it.

    • Matthew Woodward
      January 30th, 2020 at 3:59 am

      Hope you build some great links Catherine :)

  17. Reece
    1.28.2020

    by the way Neil Patel gave you a shout out!

    • Matthew Woodward
      January 30th, 2020 at 3:55 am

      Awesome!

  18. Alex Dantas
    1.28.2020

    Hi Matt,

    Excellent article! I didn’t know there was that. This strategy is similar to sponsored posts, with the difference that there is no text article with the link.

    Let me take a simple question? Do you use a plugin to add the blue bars in the H2 headers to your posts? If so, do you mind saying?

    • Matthew Woodward
      January 28th, 2020 at 8:40 am

      Yeah its a simple technique but an effective one!

      That is just CSS

    • Matt Wingerd
      January 28th, 2020 at 9:16 am

      h2 {
      background-color: #edf3f4;
      text-align: center;
      }

  19. Peter Nyiri
    1.28.2020

    I was wondering if this strategy isn’t penalized for being a paid link? Also do the links look good and not like a spammed page?

    • Matthew Woodward
      January 28th, 2020 at 8:40 am

      You will have to review each opportunity. Google doesn’t penalize you for supporting start ups.

  20. Rich Sale
    1.28.2020

    Thanks Matthew – really great strategy for link building.

    I will give it a go.

    Thanks for sharing

    • Matthew Woodward
      January 28th, 2020 at 8:41 am

      No problem!

  21. Mike
    1.28.2020

    Great info Matt. I’m going to give this a go

    • Matthew Woodward
      January 30th, 2020 at 3:55 am

      Cheers Mike!

  22. Reece
    1.28.2020

    Wow

    Thanks for the tips Mathew, will definitely give it a try!

    • Matthew Woodward
      January 30th, 2020 at 3:56 am

      Glad to hear it Reece

  23. Ron Yahaloms
    1.28.2020

    Yet again, a materpiece of one of the best SEO’s blog on the planet. Thank you Mathew!

    • Matthew Woodward
      January 28th, 2020 at 8:41 am

      No problem Rob glad to help!

      • Ezeani MacDonald
        January 28th, 2020 at 10:04 am

        Thanks Mat, new things keeps coming up everyday

        • Matthew Woodward
          January 30th, 2020 at 3:57 am

          Not necessarily new but very underused. Glad to shine the light back on it.

  24. Sohel Rana
    1.28.2020

    Awesome guide Matthew! I loved it. Thank you!

    • Matthew Woodward
      January 30th, 2020 at 4:11 am

      No problem Sohel! Hope it proves useful :)

  25. Dave Sweney
    1.28.2020

    This is a brilliant strategy! Sharing with my team members and also via Facebook, etc. Thanks, Mathew!

    P.S. I just noticed that your domain spells your name as “Matthewwoodward” – was that intentional?

    • Matthew Woodward
      January 30th, 2020 at 4:10 am

      Great, thanks Dave. Yep that’s how my name is spelt.

  26. AS Prince
    1.28.2020

    Awesome post full of interesting information as usual. Gonna try this for my next link building project.

    Thanks

    • Matthew Woodward
      January 30th, 2020 at 4:09 am

      Thanks very much, hope you find this easy!

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