Blog Commenting For SEO: The Why & The How In 2020

blog commenting for seoHow do you start link building if you have no cash and no connections?

The answer is simple:

 Blog commenting.

But what is blog commenting? Well…

Blog commenting for SEO is a simple strategy to start building links back to your site while building strong relationships with people in your industry.

And, if you’re a new SEO who isn’t taking advantage of this strategy, you’re missing out on a world of potential that your competitors are going to use to beat you.

(You snooze you lose, right?).

blog commenting for seo

In this article I’ll show you what blog commenting for backlinks is, how to use it and why it’s an important part of the link building process.

Why You Should Use Blog Commenting For SEO

Blog commenting is simply leaving a value-adding message in the “comments” section of a blog and the earlier the better.

They’re one of the simplest and easiest ways to start building links to your website.

At the end of many posts you’ll see a form where you can add your personal information:

WordPress comment form

It’s important that it has the option to add your website as part of the information.

This means you can include a link back to your site, that anyone who reads your comment can click. Link building in its simplest form, right?

Now, these links don’t carry lots of direct “link juice” that will send you up the rankings.

But these links do contribute to your website’s link profile.

If you’re getting links back from your comments on large well-established blogs, Google & editors are going to take notice.

Blog comments also come with two other great benefits:

  1. They help you grow your network and build relationships with people
  2. They offer targeted traffic back to your website

Because if someone comes across a three-hundred word comment at the bottom of a blog post that adds tonnes of value (see below) they’re going to take notice of that as well:

blog commenting for SEO example

Website owners use blog comments to help them grow successful online businesses.

Ryan Biddulph of Blogging From Paradise credits his success to blog commenting. His comments on my blog were so valuable it led to him getting featured to my full email list.

The relationship he built through his comments, lead to a really valuable link building and traffic opportunity through being a guest poster on the blog. Powerful stuff.

Ryan Biddulph blog comment

There is a ton of SEO value in blog comments.

Okay, that’s the “why”; let’s take a look at the “how”…

How To Use Blog Comments For SEO

There is an art to blog commenting for SEO.

Your comment should be long enough to add value and be relevant to the blog post. That means comments like, “Great work!” isn’t going to cut it.

bad blog comment

Think in terms of a mini blog post.  It should add value or continue the discussion.

This is important to remember because blog owners have to approve your comments. If it’s not value adding or worthwhile for them to have it on their blog, it’ll get rejected.

Here’s an example comment that would get approved:

“Hey Dan,

You did an excellent job on this post! I’d like to add an extra productivity tip to your list if you don’t mind?

I find that when I fast in a morning – that is, I get up, drink a coffee and get straight to work – my productivity is 10 TIMES better than when I’ve eaten. I thought it would be the other way around, or that I’d struggle without food, but I really do thrive.

The people in my coaching community have found this to be helpful, too! Something worth trying.

Have a great day,


I’d say that around 1 in every 250 comments I process on the blog go beyond one-line.

Comments like the above really stand out because it’s rare to see such engagement in this busy world – this means it is VERY EASY for you to stand out from the crowd.

Here are some blog commenting tips and best practices you should follow:

  1. Comment First: Get that first comment spot for the most traffic (more on that in the next section.)
  2. Use Your Full Name: Don’t aim for a keyword or your brand name.
  3. Use Your Correct Email Address: This allows the site owner, or interested people, to contact you.
  4. Connect Your Email To Gravatar: This will display a profile picture next to your comment.
  5. Be Selective: Choose blogs and posts that are relevant to your niche or industry.
  6. Ask Questions When You’re Not An “Expert”: If you’re unsure about something they wrote about, ask a question about it.
  7. Add Extra Value When You Are: If this topic is something you have experience in, add your own opinion and contribute value.
  8. Don’t Write Spam: Like, ever.

Pretty simple right?

How To Find Blog Commenting Sites (And Secure The First Comment)

As Neil Patel found, getting the first blog comment generates the most traffic and gets the most attention.

How do you find blog commenting opportunities and ensure you get the first comment?

It’s pretty simple… Identify the blogs you want to comment on, get notified of their new posts and then leave your comment.

Let’s take a closer look…

Step #1: Identify The Blogs You Want To Comment On

Finding the blogs you want to comment on can be pretty simple.

For this I use Feedly.

Sign up for a free account and you can search for blogs based around certain topics:

Feedly productivity search
You can then find lots of sites to add to your “feed”.

Just click “follow” and away you go:

Blog feeds

Take a couple of minutes to add blogs to your feed before moving onto the next step.

It’ll help you out massively.

Step #2: Get Notified Of Their New Posts

With your feed in place, you will start to get email notifications about the latest posts on your favourite blogs.

They’ll also show up on your home screen here:

today Feedly screen
A second step you can take is…

If you head to the search bar at the top of the page and enter in your keyword (eg: productivity) you can choose to set up a Google News alert around this topic.

Feedly google news
This will now send you immediate updates about all of the new content around this topic.

Step #3: Leave Your Comment

When you receive a notification it’s important that you act fast.

You ideally want to get the first comment.

But the higher up the page (closer to the content) the better. So as soon as you get a notification, get in there and leave your comment!

Wrapping It Up

Blog comments have powerful SEO, networking and traffic benefits.

You should regularly be leaving value-adding, long-form comments on regular blogs in your niche to help with your link building & wider digital marketing strategy.

 The better the comment, the better the results you’ll get from it.

Be sure to use your:

  • Name
  • Correct email address
  • A link to your site

…and never leave spam.

If you want to get notified about blog commenting opportunities you can sign up for Feedly and use them to create in-app and Google News alerts you can quickly act upon.

Next up, I’m going to show you another powerful link building method for those who are just starting their link building campaign… Testimonial Link Building.

49 Responses

  1. Admissions Tutors

    Thank you for sharing this great information. It really very helpful.

    • Matthew Woodward
      August 5th, 2020 at 10:49 am

      No problem!

  2. Salt Lamp

    Hi Matt,
    I found your article was nice
    this helps me a lot after this u will expand my SEO business This is very good post for me that’s improve my knowledge

    • Matthew Woodward
      July 15th, 2020 at 8:36 am

      Nice! I’m happy if you have learned something useful!

  3. Shweta Goel

    Thanks for sharing

    • Matthew Woodward
      July 13th, 2020 at 9:01 am

      My pleasure!

  4. Brandgear Advertising

    Nice article, definitely it will helpful for anyone

    • Matthew Woodward
      July 6th, 2020 at 9:18 am

      Thank you! I’m always happy to share some tips!

  5. Manuel

    Thank you so much for your information which is very helpful for me.

    • Matthew Woodward
      July 3rd, 2020 at 10:11 am

      Thanks Manuel! Hope you’ll successfully apply what you’ve learned!

  6. Login Vivoslot

    Nice post! I really appreciate to read the post here and also its great that the people here are giving their opinion which is really useful for me to decide whether it is good or not.

    • Matthew Woodward
      July 1st, 2020 at 12:54 pm


  7. Situs Vivoslot

    This really helped me. thank you for appreciating this amazing blog

    • Matthew Woodward
      June 29th, 2020 at 9:55 am

      You’re welcome! Hope my tips would help you to get great results!

  8. Cash Fantasy

    Thanks for sharing very helpful article

    • Matthew Woodward
      June 24th, 2020 at 11:12 am

      Thank you!
      Hope you apply what you learned!

  9. nhseven

    Reliable words of information thanks for sharing us.

    • Matthew Woodward
      June 17th, 2020 at 10:28 am

      No worries. I’m glad to share my experience with my readers!

  10. Aniket patil

    Hi Matt,

    Really great job on content! do you think that creating backlinks from commenting is still relevant to add SEO value to my site ? is it necessary to build backlinks on relevant sites pr niche one?

  11. Ranjeet Gupta

    you have really provided the good content on link building through commenting backlinks.
    I used to think that this is a waste of time but you really told in detail that this is too beneficial for us thanks to sharing such a blog post.

  12. Ellie Haven

    This is an astonishing article about blog remarking.

    It works, I have been doing this for a year. made a rundown of pertinent online journals to remark on, I read articles and drop my certified musings by tending to the writer’s name.

    Individuals began seeing me and have been welcoming me to visitor post on their locales. Truth be told, I have made companions who lift me up when it is required.

    • Matthew Woodward
      May 21st, 2020 at 5:18 am

      Thanks Ellie! Great to hear about it in action!

  13. leeken

    very good article i like this.

    • Matthew Woodward
      May 15th, 2020 at 7:02 am


    • Lucky Panchal
      July 29th, 2020 at 1:29 pm

      amezing write up

  14. Mudassir

    Hi Matt,

    This is amazing article about blog commenting.

    It works, I have been doing this for an year. made a list of relevant blogs to comment, I read articles and drop my genuine thoughts by addressing the author name.

    People started noticing me and have been inviting me to guest post on their sites. In fact, I have made friends who lift me up when it is needed.

    Blog commenting is so simple and my favorite strategy. Beginners must start doing this :) Have a great day, Matt.

    • Matthew Woodward
      April 25th, 2020 at 11:27 pm

      Thanks Mudassir – glad to hear of the success this technique is bringing you!

  15. Urah

    Funny enough, I usually don’t remember that commenting on blogs actually increase my Google profile, I usually comment on a blog when I’m totally taken with it!

    These days people have made blog commenting a total put off- because everyone just want to spam the other and get link by Force and it’s just not fair.

    I think blog commenting should be a way to build relationship that last.

    At least, we should actually mean it when we comment on blogs.

    • Matthew Woodward
      April 17th, 2020 at 3:57 am

      Yes I agreee. You need to leave valuable comments that help others, not just a ‘great post – ‘

  16. Biswajit Nath

    It’s really a nice post about ‘Blog Commenting. Noone nowadays gives much importance to blog commenting, thinking of that, Tire 2 backlinks have a very low use. I would recommend this to all those bloggers out there.

    Back in 2012, when I was a complete newbie to this blogosphere, I had no idea about the link building. I searched for SEO and discovered blog commenting as the most convenient method for me and fortunately, it worked for me. After 1 year of that blog, I was able to achieve 30k+ unique visitors in a month. That was an Android-related blog. Unfortunately, I could not maintain that blog due to my brain sucking daywork.

    That’s a great tip to use Feedly. I think I must try this.

    Thank You!

    • Matthew Woodward
      April 7th, 2020 at 7:38 am

      Thanks Biswajit. Hope you find this tactic useful.

  17. Edison

    Though you have written an excellent article, you never explained blog comments work in 2020 or not.

    • Matthew Woodward
      April 11th, 2020 at 2:00 am

      Well yes… the title alone tells you it’s still relevant

  18. Dzianis

    It always helps to comment without a link first, especially if you did not get that first comment sport. Help build trust for the next comments. As a webmaster, I always remember users who have contributed value to discussions in the past.

    • Matthew Woodward
      March 26th, 2020 at 2:55 am

      Great tip!

      • Dzianis
        March 28th, 2020 at 2:14 pm

        *tips hat*

        • Matthew Woodward
          March 31st, 2020 at 3:13 am

          *smiles and nods*

  19. Brock Hamilton

    Another tip if you can’t think of anything to write in your comments is to look through the previous comments, and if you can, answer other people’s questions.

    • Matthew Woodward
      March 24th, 2020 at 5:40 am

      Good point Brock

  20. Muhammad Firdaus Syazwani

    Great post Matt! Ever since Neil Patel released his study on the effects of blog commenting, I’ve been looking for ways to include them in my backlink profile. Loved the thought of leaving valuable 300-word responses.

    Best blogs I’ve found to comment on are industry experts, especially those in my own country (Singapore). This way, I get to also build great connections where opportunities and ideas could be shared on how to optimise better for the local market.

    Thanks again for sharing!

    • Matthew Woodward
      March 24th, 2020 at 6:07 am

      Hey Muhammad, thanks for sharing your thoughts and tips. Hope you can use blog commenting successfully.

  21. SEO Marketing

    Great articles! Thank you for sharing this post it can help to my business like SEO/SEM

    • Matthew Woodward
      March 19th, 2020 at 6:19 am

      Good luck with it!

  22. Zbigniew

    Hi Matt,
    I really wish that people responsible for SEO in Poland will read this article. I have few blogs with a lot of traffic and I get there a lot of comments. But 95% of them are spam. It’s really rarely for me to read and accept a comment that gives some knowledge and is not just an attempt to get a free backlink.
    Now I can see that SEO specialists from UK work completely differently than in my country. We have to learn from you.

    • Matthew Woodward
      February 27th, 2020 at 7:50 am

      Haha, send em my way :)

  23. Nikola Roza

    Hi Matt,
    you’re right about blog commenting being the newbie-friendly way to build backlinks.

    I remember that’s how I started.
    I made a list of 10 or so mid tier influencers from my niche and I left 5 comments per day on their blogs.

    My official excuse was that I was practicing my writing (I’m not a native speaker)
    But behind that reasoning or shall I say in the heart of my heart:)
    (that was a Hamlet reference);

    I was hoping it would lead me to making connection with those bloggers.

    And i was right.

    After just 2 months I got an invite to guest post on a DA 40 blog, and then couple of more followed; and then I landed a few interviews…

    Getting links through leaving comments is an indirect process but it works. It works because you’re adding value and because it’s so easy to stand out from one liner’s.

    I’ll end this rambling comment right here:)

    • Matthew Woodward
      February 1st, 2020 at 2:50 am

      Thanks for sharing your experience Nikola – glad to hear this method worked well for you :)

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