Are you taking full advantage of expired domains at the moment?
Imagine being able to buy a domain name that already has an awesome backlink profile and existing targeted traffic for the same price as a new domain.
You can use expired domain names to:
What Will I Learn?
What Is An Expired Domain?
Expired domains are domain names that have been registered, but weren’t renewed beyond the initial registration period.
That means they become available for re-registration and anyone can snap them up!
Domains can expire for a number of reasons such as a business closure or just forgetting to remember to renew the domain, which is more common than you might think:
But expired domains come with a number of hidden benefits such as established link profiles and authority that can be repurposed in a number of different ways.
What Can You Use Expired Domains For?
Although there are lots of things expired domain names can be used for, I personally use expired domains in 3 different ways:
- Building authority sites
- Building a private blog network
- 301 redirects
But before I do that, I want to make sure that you understand exactly what you can use dropped domains for in a bit more detail.
Method #1 – Building Authority Sites
When I build a new authority site or niche site, I never do it on a brand new domain.
The problem with new domain names is that you have to invest in building up their page authority and from an SEO perspective this costs significant time & money to do.
Instead, I prefer to buy an expired domain that already has high domain authority and an established link profile.
That gives me a huge head start and quite often building out a content-rich site on a powerful expired domain is enough to crack the first page rankings without any work.
You just wouldn’t have that advantage with a brand new domain!
Method #2 – Building A Private Blog Network
In essence, you use expired domain names to build a fleet of high quality highly authoritative sites in a specific niche and then you use those sites to rank your site.
Look at how we used them to 14x search traffic for this site–
But all of that starts with finding & buying expired domain names in your niche that have a clean link profile and spam-free history which I’ll show you how to do shortly.
Method #3 – 301 Redirects
Simply take the expired domain you bought and 301 redirect it to your main site.
This will pass over a portion of the link juice and authority of the old domain to your site immediately. Bonus points if that domain name has existing traffic!
However this method comes with a warning, you can get away with doing 1 or 2 of these to your main site for a quick shortcut:
But I wouldn’t recommend it as a regular link building habit.
How To Value Expired Domains
Ultimately when buying expired domains, I am doing so to get a head start with SEO.
In fact – it gives you such a head start, that at this point there is no reason to build sites on new domains anymore unless it’s a branding play.
With that said:
95% of an expired domains value comes from it’s backlink profile.
Essentially the question you want to ask when valuing any domain name is:
How much would it cost to replicate this backlink profile?
And not just how much would it cost financially, but also how long would it take you to build a similar backlink profile.
Reputable link building services are charging-
- $170 each for high quality niche relevant links
- $2,000-$5,000 each for editorial links from sites like the BBC & New York Times
So that makes it very easy to appraise the backlink profile of an expired domain and figure out it’s true value from an SEO standpoint.
Click here to learn how to check domain ownership history.
How To Find Powerful Expired Domains Easily
Now you know how to use expired domains to your advantage, I am going to show you the easiest ways to find them.
If you don’t mind getting your hands dirty there are two tools you can use to find expired domains.
- Spamzilla – A cloud blased platform (read my full SpamZilla review)
- Domain Hunter Gatherer – A desktop application (read my full Domain Hunter Gatherer review)
Both of these tools will help you to find expired domains but you must pay close attention to vetting the domains to avoid any of the most common pitfalls.
You should make sure the domains have clean backlink profiles, a clean histroy in archive.org, were never used in a PBN or deindexed from Google because of a penalty.
Wrapping It Up
So there you have it, now you know not only how to use expired domains to your advantage but also the easiest way to find them.
Whether you want to buy expired domain names with traffic or a huge SEO authority – you are armed with the knowledge you need to gain an unfair advantage and compete against other domain investors.
So I only have one question for you…
How will you take advantage of expired domains in your business?
Frequently Asked Questions
What are dropped domains?
Dropped domains also called “expired domains”, are domains whose owners have not renewed the registration in time. There are plenty of reasons that can lead to this situation: the company has closed down, the owner no longer runs the business, one has forgotten about this domain or died.
How do I find a dropped domain?
The easiest way to find out if a domain name has been dropped is by using one of the many free WHOIS lookup tools like https://who.is. By doing this, you’ll not only check if the domain name has been dropped but also when the domain name expires (if it hasn’t been dropped yet).
Note: WHOIS Tools tell you an awful lot of things about the domain including precisely when it expires when it was registered, who is the current registered owner along with the contact details.
Who owns a domain?
If you want to check who owns a domain, you can use Whois or websites such as Tucows or GoDaddy. All you need to do is enter the exact URL or the full domain name and you can find all the information available about that domain.
What happens when domains expire?
If your domain expires then it will immediately become inactive. This means all the services that are attached to it also stop functioning.
You cannot make updates to an expired domain but the domain should be available for you to reactivate with your previous rate within the Expired Domain list.
Also, your domain will be declared as expired domain and domain registrar will start bidding for that domain.
What is the grace period for domain renewal?
A domain renewal ‘grace period’ is the period of time that someone can renew their domain registration for the normal renewal price.
Most domain providers will offer a 40-day renewal grace period but this could vary so be sure to check out and make note of how many days you have to renew your expired domain when purchasing.
What time are domains dropped?
Once the period grace over, the domain name will fall under the “deletion” status, wherein names are officially deleted from the lists after five days, between 11 AM to 2 PM Pacific Standard Time.
Why should I buy an expired domain name?
Buying an expired domain can be a great way to:
- Build authority sites – with solid page authority & domain authority
- Buil a private blog network
…without investing time, effort and tons of money to do so. Indeed, buying an expired domain costs the same as registering a new brand domain!