Ecommerce SEO: The Ultimate Guide

I’m going to be straight with you:

Without a consistent flow of search engine traffic, your ecommerce store could go out of business in the next 12-18 months.


Because reaching ecommerce success has nothing to do with having; the best product, branding, service or website.

Instead your store will live and die by one factor:

Your ability to drive potential buyers to your website.

Do it consistently and your store will thrive-

ecommerce SEO

Fail to do it and you’ll be stuck fighting for sales and survival, taking what scraps you can get from your competitors.

There are a lot of elements that can affect your sales but learning ecommerce SEO is the most powerful (and underused) way to grow your website’s traffic and revenues.

But I won’t lie to you:

It isn’t easy. This isn’t the path of least resistance. It takes a lot of work to make your website stand out in Google.

But if you use the lessons and techniques I’m going to share with you in this free guide, it will be the path of most profit.

7 day SEO strategy

Plus I’m going to be sharing some awesome case studies with you in a moment!

An Important Note

While other guides focus on the theory, I am going to tell you everything you need to know and how to do it.

This means I will show you only what matters.

There will be no fluff in this guide or topics that do not relate to ecommerce SEO, only applicable, 100% field-tested tactics that work.

These are the same tactics my team and I have personally implemented for my ecommerce clients and I’m going to guide you through them

Why SEO Is Critical For Ecommerce Success

I have heard people say that SEO doesn’t apply to ecommerce and that Google will naturally pick them up and bring in new traffic.

This simply isn’t true.

Because if your competition is optimizing their websites and you’re not – the result?

They’re taking ALL your traffic and customers and having put a number of my client’s competitors out of business – you ignore SEO at your own peril.

Simply put if you’re not taking ecommerce SEO seriously- you’re losing money. Period.

However, It’s not just the traffic you should care about. Traffic on its own doesn’t necessarily translate into sales – I’m sure many of you can vouch for this.

It’s the money that people spend with you that makes high search rankings so important.

Let’s think about that for a second.

Say you wanted to rank #1 for the keyword “gymnastic rings” According to Ahrefs, that keyword has 3,700 searches a month in the United States.

keyword example

Ranking #1 would result in an extra 2,100 visitors per month.

Assuming that 5% of that traffic converted, you’d make 105 sales a month. If each sale was worth $25 to you, you could generate $2,625.

That’d represent $31,500 worth of sales a year for one keyword and one product alone!

The keyword “gymnastic rings” is a short-tail word, however. If you sold many types of gymnastic rings, you could use that keyword as your category.

If you targeted a more long-tail version of that keyword for specific products, like:

  • “wooden gymnastic rings”
  • “best gymnastic rings”
  • “metal gymnastic rings”

You could probably double, or even triple the organic search traffic together with your revenue.

 That’s the power of SEO for an online store.

SEO is a machine that pushes qualified traffic into your store. Traffic that converts. Traffic that puts money in your pocket.

Your aim should always be to increase the authority of your store, so you can rank all your pages better. But knowing where to start is a huge help!

Focus on your category pages first, and this is why:

Customers love to have the freedom to choose and explore their purchase. They want to see multiple products at different prices, with some good options.

This can also help increase your AOV (average order value) across your website.

So setting up category pages with a high ranking keyword is something that will work well for the optimization and the authority of your store.

3x E-commerce Store Case Studies

Let’s face it, we all getting a peek behind the closed doors of other ecommerce sites right?

Whether it be a sneak peek of their data or a look at the ways they create their blog posts, seeing the practices and process of people in the same industry can be very valuable.

So I wanted to share just 3x long term case studies from my fully managed ecommerce SEO clients.

You’ll get a look at-

  • Their organic traffic history
  • Their sales history

So without further ado-

Case Study #1: Furniture Ecommerce Store
One of my clients was a well-established furniture store with a relatively limited but natural link profile.

Their main challenge was they were competing for their main keywords with ecommerce giants such as Ikea, Tesco, and Marks and Spencers, among others.

Due to the high competition, their company couldn’t rank their pages on the first two pages of Google for their main keywords. To make matters worse, they were struggling to rank for long tail keywords as well.

With the help of my agency, we conducted a full audit and kicked off a 3 pronged link building campaign-

  1. First we built links to the homepage to improve the site’s domain authority and bring initial traffic growth.
  2. Then we started targeting the key category pages using exact match anchor text, which helped drive traffic to a wide range of broad and long tail keywords.
  3. Finally, we focused on some laser specific niche relevant targets to boost the overall niche relevancy.

All of that had a dramatic effect-

ranking case study #1 - Google Traffic

Organic search traffic from Google has exploded and continued to grow.

Not only that but the site has now generated a total of £18,811,325 or just over 26 million dollars in ecommerce revenue-

search engine optimisation case study #1 - sales revenue

Not bad for a site that sells furniture online right?

You can read the full case study here.

Case Study #2: T-Shirt E-commerce Store
Our t-shirt ecommerce client was already established in the industry, but was losing organic search traffic and rankings for over a year before we got started.

Their main problem was the site had a low-quality link profile due to bad link building work that was done years ago.

After conducting a full audit we found the site also needed a huge amount of on-site optimisation.

So we-

  1. Tweaked the page title and meta descriptions
  2. Added alt-tags to all the images
  3. Increased the amount of on site content
  4. Updated the sitemap

Then in the first 6 months, we built over 100 quality links from high-authority sites related to the fashion/t-shirt product industry.

We created a link profile with branded anchors to help dilute the over optimised historical link profile.

 The rewards were glorious-

ecommerce case study #2 - Google Traffic

Organic search traffic nearly doubled to the site within 6 months!

You can see the effect this had on sales boosting monthly revenue to the $50,000 USD range (shown as AUD below)-

case study #2 - sales revenue

They have been able to sell nearly $1,270,319.75 AUD of Tshirts so far.

Which works out to be just shy of $1,000,000 USD in total!

Crazy right?

Learn more about the campaign and what we did with the full case study.

Case Study #3: Clothing E-commerce Store
One of our clients uses Shopify, but were not doing their SEO housekeeping.

We found that they had created around 300 collection pages with thousands of pages in duplicate content.

My resident Shopify expert went in and cleaned out the old collections and removed them from Google’s index to improve Googlebots efficiency.

This is what happened:

ecommerce case study #3 - Google Traffic

Their rankings increased steadily month by month as Google recrawled the website.

A simple on-site audit allowed them to jump into the top positions for a whole bunch of keywords.

The financial results?

Their revenue jumped to over $160,000 per month (£116,000 GBP)

case study #3 - sales revenue

Since launch the site has now generated over 2 million dollars in product sales (£1,444,342 GBP)

And given that March was their best month of revenue ever – I suspect that those sales are going to continue to grow at a good rate for a long time to come.

Hats off to my team for that one.

Take a look at our full library of SEO case studies if you are into that kind of thing.

How To Do Ecommerce SEO The Right Way

To optimize your ecommerce sites right, you must learn all the basics of it first and make sure you are turning as many things in your favor as possible.

The best ecommerce SEO strategy includes:

Or if you are serious about increasing your ecommerce stores search traffic, you should take a look at my 7 day ecommerce SEO strategy.

Free Ecommerce ranking Course

SEO Audit For Your Ecommerce Store: A Step by Step Guide

Nearly every new client we work with has made the same mistake.

They want to get straight into executing a link building strategy without taking care of the on site SEO foundations.

 That’s like building a house without a blueprint.

You can do it, but it probably won’t work out. You need to make sure your store doesn’t have any on-site problems before doing anything else.

Need help? Check out my detailed SEO audit tutorial.

Common problems include having a site that:

  • Is difficult for Google to crawl
  • Has next to no content (or tons of duplicate content)
  • Or a range of other technical issues like site structure or cannibilization

To make sure your store doesn’t have any of these problems, you can avoid having a poorly optimized website by running through one of the best SEO audit tools:

Screaming Frog.

You could also use the SEMRush or Ahrefs onsite audit tools as well if you don’t have Screaming Frog already.

Here’s how you do your ecommerce audit step by step.

Ecommerce SEO Audit with Screaming Frog
To start, go to the Screaming Frog website and download their software. Screaming Frog is a tool you can use to crawl your entire site as if you were a Googlebot.

The best part is, the tool is free up to 500 URLs. If you need more, you will need to pay the yearly license for £149.

But trust me, in time this tool will pay for itself with how much of an advantage it will create for your organic rankings.

Let’s say one of your clients was Chubbies, the men’s shorts company.

To start analyzing their site, I’d first take their main URL, and add it to Screaming Frog and hit the “Start” button.


Once the crawl is finished, export the data.

To make the exported data simpler, I will first filter the results by HTML, so I can get only the pages and ignore the Javascript files and images, among other things-

screaming frog analysis

You will then see the dashboard to fixing all of our on site SEO problems.

Now is also a great time to save the project, just click on File > Save and we can move onto fixing the most common problems first.

Duplicate Content

I have never had a client with an ecommerce store that didn’t suffer from huge amounts of duplicate content. That is when 2 or more pages have the same or very similar content.

This is often the cause of penalties like Panda and is one of the biggest negative signals for Google. So I like to take care of duplicate content first (usually content found on category and product pages).

Although Screaming Frog is great at finding duplicate content I actually use a second free tool alongside Screaming Frog to make sure I go deep and catch everything.

So first let me show you how to find duplicate content with Screaming Frog.

Finding Duplicate Content With Screaming Frog

To find the pages with potential duplicate content issues, go to the URL tab in the second menu, and on filter, click “Duplicate.”

Finding Duplicate Content With Screaming Frog

This report shows you all the pages that have duplicate content.

We can see the main cause of the duplicate content issue is the use of parameters-

parameters cause the duplicate content issue here

Drilling down into this specific issue further, I can see that if they applied correct canonicalization tags to content – that would go a long way to fixing the issue.

But that’s not the only duplicate content issue they have…

Finding Even More Duplicate Content With Siteliner

Go to Siteliner, and in the search box, add your website.


The Siteliner tool will take a few minutes to analyze your whole site and give you a set of results.

Even though the tool analyzes you up to 250 URLs for free, it still gives a simple panoramic view of the internal links of your store.


Under “Your Top Issues” you will find the most pressing issues.

In the case of Chubbies, they seem to have many problems, so I clicked on the second link, and then on the link at the end of the message.


Once you do that, you will be shown the complete list of URLs organized by the number of words matching, the percentage, and the pages the content matches with.


To see what pages each URL matches with, click on each result.


It looks like during their Black Friday sales & promotions they created lots of landing pages with very small variations which resulted in huge volumes of duplicate content.

Those duplicate pages should have had the noindex tag applied to them.

If you find many stances of duplicated content like we do here, go back and in the left column, click on “Download Site Report.”

download the full report

Then work your way through the data until each duplicate content issue is resolved.

If you optimize your site by clearing out your duplicate content you have ticked off one of the key factors that Google disapproves of and your products will stand a better chance in the search rankings.

Find Missing Canonical Tags

It’s easy for a page to have multiple URLs pointing to it, which cause duplicate content.

Much like in the example above that had kits if different versions of the same URL-


An easy solution to duplicate content like this is to define a canonical URL to each page; that is, the page that Google needs to consider as the “definitive” URL to crawl and rank.

To find whether your pages have canonical tags on them or not, go to the URL tab.

screaming frog uri

Scroll to the right, and see the “Canonical Link Element 1” column.

screaming frog canonical

In this column, you can see the canonical URL that the rel=”canonical” tag shows in the HTML of the page.

The pages with empty spaces have no canonical URL tag associated with it, which makes them more likely to have duplicated content.

Export the results and make sure to associate one URL with each page shown.

Missing or Duplicate Title Tags

Title tags are without a doubt the most important on-site element of your website. You need to make sure none of your title tags are missing or duplicated.

To search for this issue, go to the Page Titles tab, select the “Missing” option, and export the results.

With all these pages, you want to add the respective title tags.

screaming frog missing page titles

Repeat the previous process but click the “Duplicate” option.

screaming frog duplicate page titles

Export the results, and with the pages that have duplicate title tags, make them unique.

It’s also worth noting that Google currently displays up to roughly 65 characters in the meta descriptions. If you want to keep things looking clean in the search results, limit yourself to 65 characters.

Be sure to include a keyword in the page title too. This is huge!

If your page is about yellow shorts, then your page title might be:

“The Best Yellow Shorts for Men – Chubbies”

This really helps Google, and your customers, understand what this page is about.

If you include irrelevant terms in the page title, people may not be happy with what they find on your page and you’ll lose organic visitors.

And if you really want to take your product title tags to the next level, you should check out some of these SEO copywriting tips.

Missing or Duplicate Meta Descriptions

Even though meta descriptions don’t hold much weight in the rankings, they can help you increase your website’s click-through-rate.

The process to find both the missing and duplicate meta descriptions is the same as the one you followed with the title tags.

First, go to the Meta Description tab, and filter the results by “Missing”.

screaming frog missing meta description

Repeat the process by selecting the “Duplicate” filter.

screaming frog duplicate meta description

Add relevant meta descriptions to the pages that have missing descriptions, and create unique ones to those that have duplicate descriptions.

The current recommendation is to reach between 200 – 320 characters in length, and since Google highlights the search query in your description.

Be sure to include keywords.

Again make sure you take advantage of these copywriting tips to attract as many conversions as possible from the SERPS. So get that extra click and sort out your meta descriptions.

Missing Alt Tags

Images not only give context to your content, but they also let Google understand the meaning of a page. Unfortunately, Google can’t read images (at least not fully, yet).

To overcome this issue, you need to add alt tags to your images which help Google bots crawl your website’s content better.

Here’s how you find the pages that have images without alt tags:

First, head over to the Images tab. Then, filter the results by “Missing Alt Text.

screaming frog duplicate meta description

With all the pages that have missing alt-tags, you are going to go and add the keywords you want those pages to rank for.

I have found to get the best results, keeping things natural is a winner.

Since people that are visually impaired use screen readers to help them out, a natural description helps them understand images too.

Lots of verbs, nouns, and adjectives can help both the user and Googlebot to understand the context while giving you the opportunity to work in some long-tail keyword variations.

Find 404 Error Pages

If you have ever used a website and reached a 404 page…

You’ll know that broken pages suck.

And just for the record – Google hates them as well.

So it’s better to fix them sooner rather than later. To find your 404 pages, go to the Response Codes tab, and filter the pages by “Client Error (4xx)“.

screaming frog 404

There are two options you have for these pages:

  1. Re-direct those broken URLS if the page, product or content no longer exists.
  2. Check out the reason why these pages are broken and fix them.

But something even worse can sometimes happen.

If your product pages disappear from your shop when a product goes out of stock and Google doesn’t recrawl them, they’ll stay live in the index for ages.

This means that people will still find your broken product pages through Google which makes for a very bad first impression.

And with an online business, you only get one first impression.

Find Deindexed Pages

Your store may have some pages unintentionally deindexed, which can cause an abrupt decrease in organic search traffic and not to mention sales.

I can’t tell you how many times this happened when I worked in the corporate world and the development team would forget to remove the NoIndex tag when pushing the site from a dev environment to live.

Literally, like – every time! Facepalm.

This caused huge losses of both traffic and sales for weeks and it is something you should pay attention to.

There are 2 ways I like to find out if pages are indexed or not.

The first is in the right column of Screaming Frog, scroll down and find the Directives Category and then click on NoIndex

check for noindex tags

This will return a list of URLs that have the noindex tag applied to them and double check if those pages should have that tag or not.

The other way I like to check if pages are indexed or not, is with Google Search Console.

In the left column, click on Crawl > Sitemaps.

google webmasters tools

Google Search Console analyzes your sitemap and tells you how many pages it crawls and how many it indexes.

As you can see, in this example, there are 13 pages that aren’t being indexed.

google webmasters tools

Click on that box, and Google will show you what could be causing the difference.

Scroll down, and click on the errors and warnings buttons.

google webmasters tools

In here, you can see what problems Google had when crawling and indexing your store.

google webmasters tools

Take the URLs affected and follow the advice shown by Google to solve each issue.

If you don’t have a sitemap, then you can use the Screaming Frog tool to create one. Once you’ve completed your crawl, simply use the Generate Sitemap feature on Screaming Frog.

screaming frog xml sitemaps

Once you select this, you will be prompted on whether you want to make changes to any of the default settings. It should look like this:

screaming frog xml sitemaps

Most of the settings such as Last Modified, Priority, and Change Frequency are often ignored by Googlebot. So the main thing is whether you want to include the following:

  • Noindex pages
  • Canonicalised Pages
  • Paginated URLs
  • PDFs

I keep it simple and leave those unticked to only include the core pages, this helps save Google’s time while maximising your crawl efficiency.

Find 302 Redirects

If you decide to stop selling a product, this may show up as a 404 on your website. As stated before, you want to either redirect these product pages or fix them if they’re just broken.

But there are two types of redirects, and they tell Google different things:

  • 301 redirects, also known as permanent redirects;
  • 302 redirects, also known as temporary redirects.

As a rule of thumb, you will always want to use a 301 redirect because they pass the link equity of the old page to the new one.

This also tells Google that your new page is the permanent home of the old page. Whilst a 302 will tell Google that the page is coming back and keep trying to index it.

If you have ever done a 302 redirect, you want to change them immediately to a 301 one so you can get the SEO value.

To check this, go to the Response Code tab, and filter the results by “Redirection (3xx)“.

screaming frog 301 redirects

Then you can sort by status code, and find all your 302 redirects.

To those following along with the audit, you can see above there is a 307 redirect. The status next to it states it is an HSTS Redirect.

This is a cached redirect that stays in your browser and tells it [Chrome, Safari, etc…] that all communication should happen over HTTPS.

Setting this up is outside the scope of this article, and offers very little SEO benefit over a simple 301 redirect.

However, both of these are setup using the .htaccess file on your server.

If you’re using a platform such as Shopify (or any ecommerce platform), then you will not have access to your server, as most of this is handled for you already.

Need help from a shopify expert – head over to Whole Design Studios.

Ecommerce SEO Audit with SEMRush
You can use SEMRush to complete your audit with their auditing tool.

It’s not as advanced as the Screaming Frog tool but it is all packaged up in a simple to use and easy to navigate interface.

Instead of having to export the data and analyze it on your own…

SEMrush gives you the Overview Report which shows you the most frequently found problems on your website-

semrush audit

Then you can drill down even further with a list of specific problems in the Issues Report.

This also explains how to fix each issue and why it is important for you to fix them-

semrush issues report

And you can also group all of the issues by URL.

Just click on the Crawled Pages tab and you can see all issues by page and re-audit the URL in one click when you have fixed the problems-

crawled pages report

How To Access The SEMRush Site Audit Tool

To run the Site Audit report, go to the left-side menu, and under the Management tab, click on “Projects”.

semrush seo audit

If you haven’t added your site to the tool yet, click on the “Add New Project” button on the top right.

semrush seo audit

Once you have added your site, click on the top left button that says “Site Audit”.

semrush audit

In there, you will see your sites audit with all its main problems shown.

Click on every problem you find and see what SEMrush recommends you do.

For example, after I clicked on “Show Issues” SEMrush shows me a list of problems they found which I should fix right away on one of my client’s stores-

SEMRush problems

With this list of suggestions, I can work with my marketing team to fix them.

I suggest you spend your time on the errors first, and once you have fixed those issues, move to the warnings and notices.

Accelerate Your Success With Website speed

Before moving on, I want to touch on two important aspects of your store’s on-site SEO. The first one is how quickly your website loads.

We’ve all done it before, been searching on ecommerce websites that took too long to load so we just leave. In other words, if your store is too slow you won’t be getting paid or receive any positive user experience reviews any time soon.

page speed statistics

In my personal experience, I have been able to increase earnings by $30,000 in 6 hours by increasing my website’s speed.

You can expect to find similar results in your sales by improving your store’s speed.

To check your ecommerce store’s speed, go to the tool GTMetrix.

Add your store and run the test analysis.

check your ecommerce website speed

As you can see in the results above there is HUGE room for improvement for this website.

When a site is taking nearly 5 seconds to load we can assume that 40% of people are abandoning the site – what effect do you think that is having on conversions and annual revenue?

GTMetrix will also make a range of suggestions of things that you could improve on to increase website speed

suggestions to increase site speed

If you are running on WordPress you can just install WP Rocket to take care of most of the issues for you in a couple of clicks. Read and follow my full WP Rocket review to learn more.

Or the other option is to have a developer target and work through these issues and please…

Re-test regularly.

You might also want to consider upgrading your web host to someone like Kinsta (read the full Kinsta review) or WPX Hosting (read my full WPX Hosting review) if you are running WooCommerce.

Store Architecture

Another important element that affects the user experience and Google’s search engine crawl is your store architecture.

You want to have a simple, user-friendly site hierarchy and structure, which separates your homepage from your product categories and your products listed within them.

A good rule of thumb is to make a structure where it is easy for your visitors to reach your product pages from your homepage within three clicks.

If you can build your store that way, navigation will be easier for humans (improving their user experience) and the structure better for search engines to crawl.

This can be seen in the Screaming Frog tool really easily, in two different ways.

The first is to change from List View to Tree View. Now instead of seeing a long list of URLs, you’ll be viewing the overall site architecture:

screaming frog architecture

Notice how Shopify neatly puts everything into /pages/, /collections/ and /products/, this makes it easy for Google to understand the site structure.

The other thing you should check is in the List View.

It’s called crawl depth, and it shows the shortest route to that product page, based on which page you started from.

Let me explain:

If you start from your homepage, this is ground zero – your starting point.

Every page you link to from your homepage is now assigned a crawl depth of 1, because that’s how many clicks it would take your visitors.

Then Screaming Frog reviews every page that your crawl depth 1 pages link towards, and these are all assigned a value of 2. This goes on until the crawl is completed.

On the right-hand side, you’ll notice a window that shows the overview, site structure, response time, and API.

screaming frog architecture

If you change this from overview to site structure, you’ll get a super useful graph to show you how many clicks your pages take.

screaming frog architecture

Notice with Chubbies nearly everything is only 2 – 3 clicks from the homepage – this is a good site structure.

If yours has a lot more pages towards level 7 – 10, well then you’ve got some work to do with your site structure in order to optimize for your visitors and Google.

Keyword Research – Everything You MUST Know

Even though Google has hundreds of ranking factors that drive its algorithm, SEO still comes down to one major aspect of it: keywords.

This is the most important thing to keep in mind when it comes to ecommerce on-page SEO.

Finding relevant keywords that bring qualified organic search traffic to your store is one of the most important boxes to check when you conduct your audit.

So I am going to show you how to dodge the common pitfalls of ecommerce keyword research to make sure you are focused on keywords that bring qualified buyers and not tyre kicker visitors.

The Four Things Ecommerce Keywords Must Have

Keyword research is an art form in itself and this is especially true when it comes to ecommerce SEO.

Unlike normal keyword research, there are some additional factors you need to consider when selecting keywords to drive organic search traffic to your products.

I am going to show you the best practices of how to find and analyse and optimize keywords in a moment, but for now let’s take a look at the 4 factors you need to pay attention to when generating keywords for your online store.

#1 – Search Volume

You can target a keyword with the best intent, low competition, and highest relevance, but if no one searches for it, your store and sales won’t benefit from it.

The first factor to consider when doing keyword research is search volume.

In some niches, an average high-traffic keyword has over 10k searches for that keyword per month, whereas in other niches 1k monthly searches is a lot.

Therefore, the best way to determine the best volume for a keyword is to take other high-traffic keywords as a benchmark.

Also, you need to consider the other three factors below before selecting a keyword. It can be tempting to select a keyword with the highest search volume, but that can end up doing more damage than good.

#2 – Intent

A common mistake SEO beginners make is that they try to target the keyword with the most amount of traffic possible.

Not only do they forget that one of the other factors (i.e. competition) makes it difficult to rank for, they also forget that it doesn’t matter how highly you rank or how much traffic you have if it doesn’t convert into sales.

When you optimise a page with a keyword, your goal shouldn’t be to acquire organic search traffic; your goal should be to attract qualified traffic.

Meaning you want keywords to drive visitors to your site from the right stage of the sales funnel.

A sales funnel has four steps-

sales funnel steps

You want to draw the attention of searchers at the early stage of the funnel as well as the people who are at the end.

Generally speaking, the lower stages are smaller because there are fewer people in them.

This isn’t bad at all; it means those fewer people have money ready to spend on your products.

Using Google analytics you can see if you attracted 10,000 people with a 0.5% conversion rate whose average order value is $20, you’d bring $1,000 in revenue.

On the other hand, if you attracted 2,000 visitors that convert at 5% with an average order value of $20, your revenue would go up to $2,000.

Building more traffic does not equal more sales for your business. Only increasing qualified traffic will equal more sales.

 That’s the power of targeting keywords with the right intent.
Awareness Keywords

People at the awareness stage of the funnel tend to search websites or a blog for content that explains a problem. They use keywords that include-

  • Why
  • Reasons
  • List of
  • What is
  • Definition

Interest Keywords

People who already are looking for a solution to their problem, tend to use keywords that include words like-

  • How to
  • Ways
  • Guide (e.g., this article)
  • Tutorial
  • Product category (i.e., if you sell “diet dog food for bulldogs,” they will search for that particular keyword)
  • Brand name

Evaluation Keywords

Once a user starts to evaluate different products, they make searches with keywords related to a specific product, like:

  • Comparison
  • Price
  • Review
  • Product features
  • Cheap
  • Best
  • Top 10

Purchase Keywords

Finally, the people at the end of the funnel look for the best place to buy. They want a good offer, that’s why they use keywords like-

  • Discount
  • Free shipping
  • Buy now
  • Coupon
  • Discount
  • Deal

If you optimize the content on your pages for these kind of keywords in each of the stages of the funnel, you will drive users with the right intent to your products.

#3 – Relevance

To acquire the right audience you don’t only need to attract people with the right intent, but you also need to make it relevant to your store’s offerings.

This will increase the sites conversion rate.

Picking relevant keywords is simply a matter of thinking what you can offer that matches the given keyword.

Let’s say you worked for Chubbies, the company shown before, and you found the keyword “sports shoes” has over 10k searches per month in the United States.

If you take into consideration what they sell, you’d know it wouldn’t make sense to optimise their pages for that keyword as they don’t sell sports shoes.

The same logic should apply to your own store.

 Only optimise your pages for keywords that are relevant to your products.

I have found it’s super useful to look at the top 10 results for a keyword. This step takes longer, but it’s worth it!

If the pages that rank in the top 10 organic positions are similar to yours, then you have a good chance to make the first page in the rankings.

Even better, if there’s lots of adverts – it’s probably very profitable. That’s two birds with one stone, and informs your entire strategy.

#4 – Competition

Keyword competition can be defined as the average authority a given page should have to achieve a top position in the rankings for a particular keyword.

You must pick keywords for which you can realistically rank.

Let’s say you wanted to position for the keyword “cheap laptops.” If you take a look at Google’s results, you will see this:

cheap laptops search results

To rank for that keyword, you’d need to compete with companies like Amazon, Ebay, and Walmart. As you know, these big brands have a level of authority you likely can’t compete against – yet.

So it’s better to attack the longer tail, lower competition search keywords first.

How To Find Keywords For Your Online Store

But how do we find the right keywords to target?

You can use either of these tools… SEMRush or Ahrefs.

Both of these tools make it easy to find keywords to target with your ecommerce store-

Ecommerce Keyword Analysis With SEMrush
SEMRush has a featured called “Keyword Difficulty,” which tells you about the competitiveness of a given keyword.

To find the keyword difficulty, enter the keyword you want to rank for in SEMrush search bar like this:

SEMRush keyword difficulty

Then, head over the left menu, and click on “Keyword Difficulty“.

Find your keyword

You can see the keyword we entered has a keyword difficulty of 75%, a high value-

Keyword difficulty results

If you click on the keyword difficulty percentage, you will see the top 10 pages that rank for it with their respective domain strength.

domain strength

As you can see, many high-authority sites rank for this keyword.

Unless you had a store with a similar domain strength, the best idea would be to ignore this keyword or use a modifier keyword that targeted a lesser competitive term.

SEMRush makes this easy, just head back to the keyword overview page and check out some of the phrase match keywords or related keywords they recommend-

phrase match and related keywords

Then just rinse and repeat the process to check how competitive they are. The lower the competition, the easier and quicker it is for you to rank!

If you want to pick up more tips and learn about keyword research with SEMRush then read my full SEMRush review.

Ecommerce Keyword Research with Ahrefs
Head over to the Ahrefs Keyword Explorer, enter your keyword and click “search”-

Ecommerce Keyword Research with Ahrefs

For the same keyword analyzed before, the Ahrefs keyword tool gives a completely different picture.

It shows a keyword difficulty of 1, based on the fact almost all the pages in the top 10 positions have no backlinks.

Ahrefs keyword difficulty

The results shown from both tools let us see neither tool is 100% correct. You should always search with both tools and see what results they give you.

While SEMrush focuses on the domain authority, Ahrefs focuses on the average amount of backlinks the top 10 results pages get.

Another great tip is to look at the URL rating for the websites that are currently ranking. This can be seen in the keyword explorer as well-

keyword explorer

As you can see, having the highest URL rating doesn’t necessarily mean you will be the top ranking website. However, when you look at thousands of keywords, you’ll notice that there is a fairly good correlation.

Still not convinced?

Check out this Ahrefs blog post that looks at their own metrics. Whilst URL rating is not the same as Google PageRank, it has a pretty good correlation.

If you want to take your ecommerce keyword research to the next level with Ahrefs then I suggest you check out this tutorial.

How To Steal Your Competitors Best Keywords

A simple and effective way to tap a huge amount of keywords is by analyzing your competition and stealing all of their best keywords.

I highly suggest you use my free keyword research template tool to do that-

That will output a complete keyword research strategy based on what is working for your competitors right now!

But if you would rather do it the hard way, you can use either of the tools SEMRush or Ahrefs to get the job done-

The SEMrush Way
Let’s say you sold longboards and one of your competitors was Skate Deluxe.

You’d first put their URL in the search field:

Find competitors keywords with SEMRush

Then, you’d need to click on the “Organic Research” link on the right handside-

organic research

There, you would see all the keywords Skate Deluxe is ranking for:

All keywords they are ranking for

With this list, you’d need to export it and start analyzing it to find keywords that fit the 4 factors we talked about earlier.

For example, let’s say you think the keyword “skateboard tricks” would work on your site.

According to SEMrush this keyword has 6,600 monthly searches in the US, a keyword difficulty of 64%, and a CPC of $7.

SEMRush keyword results

So let’s take a closer look at the 4 factors we need to consider-

  • Search volume: The keyword search volume is high, perfect!
  • Intent: The keyword intent is mostly in the first stage of the funnel (awareness). That means that traffic that comes from this keyword is unlikely to convert into sales. Instead, you could capture their email address for future marketing.
  • Relevance: The relevance is low to medium, as it’s not related to your products you sell but still in the same category of “Skateboards”.
  • Competition: The competition is high. A quick search shows us many high-authority websites, like Skate Deluxe (with a Domain Rating of 53), YouTube, and Wikipedia. The good news is that neither of these pages has many backlinks, which gives you the opportunity to create a piece of content for your blog that attracts links and ranks higher in the search engine results.

Overall this keyword would be good to use at the top of the funnel to acquire traffic for lead generation.

But it’s highly unlikely this keyword would deliver any significant uplift in sales revenue.

So now just rinse and repeat the process for each of your competitors best keywords. Review each of them against the factors above and decide whether or not it is something you could target with your content.

Finding Even More Competitor Keywords With SEMRush

If you want even more keyword ideas, go back to SEMrush and click on the “Competitors” button:

SEMRush competitor analysis

There you will see a long list of domains that compete with your main competitor in the search results.

Which means they also compete with your website!

Find all their best keywords

But luckily for us we can just click on each one to find all of their best keywords as well.

So rather than just stealing your main competitor’s keywords, you can steal ALL of your competitors keywords for your content.


With the list of domains shown by SEMRush, you repeat the same process shown above and get more ideas.

The Ahrefs Way
With Ahrefs we can repeat the same process like the one I showed you with SEMrush.

Add your competitor’s website into the search field and click on the “Search” button.

search competitors website

In the right sidebar, click on the “Organic keywords” report.

organic keywords report

To make the analysis easier, let’s play with the filter bar a little-

filter the results

Starting with the “Difficulty” filter we can easily find the low-hanging fruits.

Keywords that are relevant and have a moderate to high search volume but that have low competition. I’ll define the maximum difficulty to 25-

maximum difficulty rating

We can keep filtering the keywords by-

  • Volume (in the case you wanted high-traffic but low-conversion ones or vice versa)
  • Position (if you wanted to find keywords which your competitor isn’t properly targeting)
  • CPC (if you want to find keywords that have high-conversion potential)

and more…

For the sake of this example, I will filter the keywords a bit further based on CPC. I will add the filter to get keywords that have a minimum CPC of $2.

Meaning your competitors will spend $2 just to attract a single click from Google-

CPC value

As you can see, you will find keywords with lower monthly searches but that are more focused on conversions.

This is good, as you want to drive organic qualified traffic in your store.

Then just check the competition levels of each keyword as I taught you earlier.

At the end of this exercise, you should have a good list of keywords ready to use in the next section of this tutorial which focuses on on-site optimisation.

On Page SEO: How To Beat Your Competitors

On page ecommerce SEO offers some unique challenges that you don’t face when you optimize a traditional website.

So I am going to show you the right way to build a foundation by optimizing your store from the ground up for your target keywords.

I already explained some of these Google ranking factors in another article, so here I want to show you how they apply to an e-commerce store.

Let’s get started.

Your Title Tags

The title tag is one of the strongest signals you can optimize. Adding your target keyword in the title tag will help you increase the rankings of your pages.

The type of keywords you use will really depend on the type of page you want to optimize for.

You also want to consider that the title tag will be shown in search results so you need to write your title in a way that not only includes the keyword but will also drive people to click on your result.

For example, on a category page you might use-

  • The Best Long Boards For 2018
  • Cheap Skateboards For Kids

Where as on a product page you would get more specific-

  • Longboard Pro 2000 – The Best Longboard For Tricks
  • Amazon Kindle – The New Way To Read Books

Take a look at some of these SEO copywriting tricks to get a better idea of how to optimise your title for keywords and people.

Meta Descriptions

Meta descriptions are a great way to include some additional keywords and really drive home your message to attract clicks from the search results.

Whenever someone makes a search and they found results that seem equally interesting, people will likely click on the result with the most attractive description.

That’s why you want to make your meta description relevant and click-worthy.

Take a look at these results for example-

meta description examples

The first and last results are garbage, whereas the second result includes the target keyword but also attracts attention from people.

Recently Google increased the limit from 156 characters to 320, this makes it easy to get the most out of your meta description.

To get the best results, you must use a technique copywriters use all the time.

This is how it works:

First, you mention the problem the customer has. You describe it so the customer can relate to you and your products.

Then, you explain your solution and, if possible, one of its features. In other words, you talk about your product. This works as a way to close the loop opened before.

Finally, if there’s enough space left, you insert a CTA that motivates people to click. This could be a “Click here,” “10% off,” “Free Shipping!,” and so on.

If you sold protein powder to bodybuilders, a meta description could look like this:

Looking to buff up for your next competition? The Protein Max Pro comes with 35 grams of pure isolated whey protein to accelerate your results. FREE shipping included!

When combined with a catchy title tag, you could end up with something like this-

Meta title and description example

With this structure, you can develop meta descriptions on scale. You only need to start with the problem, continue with your product and close it with a specific CTA.

Headings and Subheadings (H1, H2, etc.)

Every page should have one H1 that works as the main heading. Using headings breaks down the structure of a page and makes it easier for the users to scan and consume.

In the headings, you should always try to add both your main keywords as well as your LSI keywords – here’s a great example:

Headings examples

Instead of just focusing on the term ‘beard trimmers’, this UK supermarket has included ‘stubble’ as a relevant term in their title.

However, this is an example of a category page, what about product pages?

A typical e-commerce product page starts with the product’s name, which usually works as the H1. In most cases, you’d want to keep the H1 as your product name for relevancy and usability reasons.

If you use the same keyword across all your site, you create cannibalisation issues. This is bad, so try to stick to using the product name as the heading.

Then, the other headings (H2’s and H3’s) are commonly used to explain the features, return and refund policy, sizing, and shipping times.

If you have LSI keywords that include other words next to your product’s name, like “comparison,” or “reviews,” then make sure to add them as headings too.


People often use Google Images to find products. For this reason, you must take your product image optimization seriously if you want to be found on Google Images.

To start, make the filename fit the product name. Instead of adding images with the filename IMG0010.jpg, use the product name and main keyword.

Continue with the examples used before, a filename could be:

  • longboard-pro-tricks.jpg
  • protein-max-pro-powder.jpg

If you have many LSI keywords for a given product, instead of calling each filename “productname1,” you could call it “productname-benefits,” “productname-features,” and “productname-discount,” like this-

After optimizing the filename, make sure to add a relevant alt-tag.

The same principle used in the filenames applies to the alt-tags. Add LSI keywords to each alt-tag and other variations to hit as many long-tail keywords as possible.

But remember these are used for visually impaired users in screen reader software. So keep the alt tag natural sounding.

Lots of useful verbs, nouns and adjectives can really help.

Finally, optimize the size of the pictures to lower its size and make your pages faster to load. If you have a Shopify store, you can install an app like Image Optimizer which automatically optimizes your images.

If you are running on WooCommerce you could use WPSmush.

Schema Data

Nowadays it has become increasingly harder to stand out on the search engines, especially in niches where you compete with SEO-wise competitors that optimize their titles and descriptions.

The solution to this problem is by using an HTML5 language called microdata. In its simplest form, microdata can help you add snippets of information to your product pages’ descriptions.

Integrating microdata for your ecommerce store can help you include data to your description like-

  • Pricing
  • Availability
  • Delivery time
  • Review data

Rich snippets in search results example

As you can see above, a huge company like Samsung isn’t taking advantage of rich snippets and this is true for many ecommerce stores.

Integrating microdata and rich snippets can not only help you stand out against the big boys but also help you draw more qualified traffic and increase your CTR even further.

In 2011, Google partnered with its main competitors (Yahoo and Bing) to create, an initiative to “create and support a common set of schemas for structured data markup on web pages.”

In other words, if you want to use microdata in your store, use This list shows you the different kind of information you can use in your ecommerce store.

To integrate Schema into your store, there are two main ways you can follow:

  1. The manual way. This is the worst way to do it but if for some reason you have to – you can follow the advice laid out in this article.
  2. If you use Shopify, you can use the app JSON-LD, which automatically adds schema data to your product pages.
  3. If you use WooCommerce, it actually happens automatically but if you want more control you can use this plugin.

Not sure if this applies to you?

Google created this awesome tool that will allow you to put your website in and find the structured data for that page. It’s called the Structured Data Testing Tool.

Let’s return to Chubbies shorts and see how they’re looking for their product pages:

chubbies structured data

On the left-hand side we can see their source code, but on the right Google has translated this into all the structured data they found.

This includes their product name, url, price, sku, mpn, and gtin details. This is super useful information for Google to understand your website, and will help with Adwords too.

Internal Links

As I explained in a recent article, internal linking is one of the most powerful and most commonly overlooked SEO tactics.

Internal link building allows you to establish your own anchor text, which can help you with ranking for your top keywords.

Even though there’s not a lot of space in your product’s descriptions for a link, you can still develop a strong internal linking strategy by using: product recommendations.

Let’s take a look at what the kings of ecommerce do with product recommendations:

amazon product recommendations

After looking at a backpack, Amazon recommends me another product as a bundle, which not only works great to increase the average order value, it also adds a powerful internal link to this product.

If you keep scrolling down, you will see the famous “Customers who bought this item also bought” section, which shows dozens of product recommendations.

Amazon customer also bought

But wait, there’s more! If you scroll down to the bottom of the page, you will see two further product recommendation sections:

Even more product recommendations

The first, called “Customers who viewed this item also viewed”, shares a few dozen more products related to the one I saw.

Amazon customers also viewed these products

Finally, they recommend me to check out previously seen products.

If you want to repeat what Amazon does, you can with the help of a few tools.

Shopify has a few apps that allow you to add product recommendations:

And if you are on WooCommerce you can checkout this plugin or this plugin.

How to Add Content that Converts to Your Product Pages

Product pages are the most important part of any ecommerce store; they are the equivalent of a retail store’s sales clerk.

After you have spent all the time and money to ensure your ecommerce store brings in qualified traffic, you need to make sure your product pages have content that converts.

You can do this by providing the right tools to motivate your visitors to become a customer of your company.

Keep reading to find out how you do it.

Note: A big problem many online stores make is they copy and paste category and product copy in multiple pages.

I don’t recommend this at all, as it causes duplicate content.

Always create original content in every category and product page; it’s one of the best investments you will make.

Show Your Value Proposition

Most visitors that arrive on a product page, they see the product and they likely think:

Why should I buy this product from this company?

The answer to this question is your value proposition.

The value proposition is what makes your company stand out from the rest; it’s what makes a visitor want to buy from you.

With the challenge Amazon represents to any ecommerce store, your store needs to make its value proposition shine.

To develop your value proposition, think about your company and your brand.

  • What does your company offer that no one else does?
  • What do you do better than anyone else?

You need to put that value proposition right in your product description.

Make it clear what benefits your visitors will get from your products.

Let’s see some examples:

Amazon provides convenience thanks to their Prime program and wide product selection.

amazons value proposition

Chubbies is a company famous for their men’s shorts. Their value proposition, however, doesn’t focus on the products they sell, but on the lifestyle they offer to their customers.

Take a look at their product copy:

chubbies value proposition

The copy they use is in line with their brand and their value proposition:

Fun and relaxation.

While Toms (the shoe company) value proposition is the way they give back to those in need. You buy their products because you want to help other people, and they show it on their product pages.

toms value proposition

You should think about your value proposition and how to integrate it smartly within your product pages.

Use As Many High Quality Pictures As Possible

One of the main challenges customers face online is the inability to touch, try, and feel the products they shop. Many people have made a purchase online and when they received it they were not happy with the quality of the design.

This then leads people to start being more cautious.

For this reason, ecommerce stores must show the highest-quality pictures they can.

Some ecommerce store owners that sell wholesale products may just show the retailer’s photos, which in many cases aren’t high-quality.

The lack of high-quality product photography represents a costly mistake. Successful ecommerce companies feature high-quality product photography in their stores.

Mr. Porter, the luxury clothing retailer, lets you zoom in and see the detail.

zoom in on product images, the famous British online clothing retailer, shows you how their products look in real life with the help of a model and great lighting.

use a real model in your photos

WatchShop lets you see a 360-degree view of their watches, which proves to be useful on a luxurious product like a watch.

360 degree product view

To take high-quality product photos, hire a professional photographer.

Unless you have a big product turnover (which means you’ll be changing your product’s images every few months), you need to think of photography as one of the most important investments you can make.

If you can’t afford a photographer then invest in a portable lightbox and a DSLR so you can capture your own high quality images on demand.

Take a look at the setup I use-

my ecommerce photography setup

Heck you could even take things to another level and also invest in a small turntable to create simple product videos to display alongside your images.

Write Amazing Product Descriptions

Along with great product photography, having great product descriptions allow customers to understand what a product is and what it does.

Despite its importance, most ecommerce stores commit three serious mistakes when they write their product descriptions:

  • They copy/paste manufactuer descriptions (guaranteed to get you penalised)
  • They focus on the features of the products, not on their benefits
  • They leave out key information that aids the buying decision

Start with showing the benefits of your products, not the features.

Think how the customer will benefit from using your products and how it will help them solve their problems.

If you have a list of features, take each one and think about the benefit it brings to your customers.

On the other hand, if you sell technical products, leave the features for the most technical-savvy people who understand and want to read the technical details.

DeLonghi, the famous Italian house appliances company, shows five tabs-

  • Overview – Including images, video, pricing and short bullet points of features
  • Key Features – Each feature is described in detail with supporting imagery
  • Detail – A bullet point list of every single feature (including the boring ones)
  • Specifications – A table of technical specifications like container capacity
  • Manuals/FAQ/Support – The ability to download and read the manual BEFORE you buy and how to get help

Delonghi product page example

Sephora focuses both on their features (the “what you get”) and the benefits women get from using their products (the “why should you care”) while also providing tutorials on how to use the product.

Sephor product page example

Writing a compelling product description will not only help lead your customer into the sale, but will also send all of the right signals to Google when it comes to ranking your product pages in the search engines.

If you take a shortcut here and copy/paste the manufacturer provided description – you will never see any significant rankings in Google period.

So as well as being cautious about a product because of a poor quality image, if you don’t include all the information they need, people will also be hesitant to buy.

Use Testimonials (or customer reviews)

Showing your visitors what previous customers have said about your products is one of the most effective ways to lower their fears and doubts about shopping with you.

Testimonials work because people want to see what other people think. Psychologists call this “social proof,” and it’s an easy way for you to increase your conversion rate and trust.

According to Reevoo, 50 or more reviews per product can help you get a 4.6% increase in conversion rates.

Best Buy shows a long list of customer reviews for all their products, including their TVs as shown below:

BestBuy customer reviews example

And not only that but they give other customers the chance to reply to those reviews to ask any follow up questions they might have about the product.

In fact, Amazon even go a step further by sending emails out to people that have previously bought a product when someone has a question-

Amazon customer reviews example

This is a great social strategy from Amazon that keeps a fresh supply of user generated content coming in while previous customers help potential customers convert into sales.

If you use Shopify, adding testimonials to your store is easy with the help of these plugins:

And for the WooCommerce users out there you could integrate testimonials and reviews with this plugin or this plugin.

You can also see a list of the best Woocommerce plugins.

9 Simple Link Building Strategies

Ecommerce link building works like any other type of link building.

The more high-quality links you get pointing to your store with a favourable anchor text, the more it will help you increase your store’s positioning in the search engines.

What makes link building for e-commerce different than, say, link building for a local store or a media site, is that an ecommerce business needs links pointing to every section of its store, including the category and product pages.

My team has used this approach with great success to achieve incredible results like

  • Took a furniture store to just over $26,000,000 in ecommerce revenue
  • Attracted over 300,000 visitors from Google and turned them into nearly $1,000,000 in the tshirt niche
  • Generated nearly $2,000,000 in the highly competitive fashion niche

search logistics

Feel free to browse all of the case studies here.

But for now I want to show you a few ecommerce link building strategies.

Start With Competitor Analysis

Competitor analysis is one of the most powerful ways to find what’s working with your competitors and replicate it.

Start by gathering the first 10 organic results for the main keyword you want to rank for. Make a list with each URL you find on an Excel sheet.

Then use Ahrefs to find all the backlinks that are pointing to each of your competitors.

For example the top 3 results for Swim Trunks are-


We would just lookup all of the backlinks pointing to each of these URLS in Ahrefs

competitor analysis with Ahrefs

As you can see above, we could easily acquire links from, and – and that is from only looking at 1 of the top 10 results.

And by using the Ahrefs Keyword Explorer we can see that we need links from just 10 websites to break the top 10 for this keyword-

review of keyword difficulty

We already found 3 targets earlier so now just export all the results from each competitor and work through them.

To keep your analysis organized, create separate tabs in one master Excel sheet.

And instead of analysing every link from each competitor manually, sort them by Domain Rating and attack the more valuable links first.

As a rule of thumb, sites with a Domain Rating over 60 and pages with Page Rating over 40 are considered as high-quality. This will help you prioritize your efforts.

Then just take each link, open them in your browse and try to see how your competitor got these links so you can replicate it.

Stealing your competitors best backlinks is my all time favorite link building strategy.

Do Guest Posting (Yeah Yeah, I Know)

Guest posting is one of my favourite ecommerce link building techniques.

It can help you build authentic relationships with industry bloggers while growing your site’s exposure. An easy bit of content marketing.

Doing guest posting allows you to get high-quality links that can help you increase your rankings for branded keywords.

The guest posting process can be summed up in five steps:

  1. Start by prospecting your industry
  2. Qualify your prospects
  3. Outreach
  4. Create the content
  5. Build the relationships with the bloggers and webmasters

how to find places to publish your guest post infographic

Create an Excel sheet with each site you find so you can qualify them later.

Then, analyze each site based on a set of qualifiers. Here the set of attributes I use to qualify my prospects:

  • Domain authority (metric used by Moz)
  • Trustflow (metric used by MajesticSEO)
  • Number of referring link domains
  • Placement of content
  • Niche relevance
  • Quality of content

Once you have the definitive list of sites, you need to start outreaching.

Take each site on your list and look for the contact information (i.e. name and email address) of the person with whom you’d like to connect.

Or if you want to make things 100x quicker, you can use a tool like Ninja Outreach that will not only find great places to guest post – but also pull back all of the metrics you need to make informed decisions.

ninjaoutreach makes outreach easy

It will also automatically find all of the contact information you need and makes the entire process from finding prospects to contacting them a 3 click process.

After you connect with someone in each site, create an article outline.

Don’t forget to add a few links pointing to your site. If you don’t know if the webmaster will accept them, ask them!

With the article finished, send it and wait for a response. You are likely to get a few rounds of edits, so make the necessary changes until the article is approved.

Once the article goes live, don’t forget to promote it on your social media as well as participate in the comment section.

When you first get started with your link building efforts, you may need to guest post a couple dozen times until you have built a foundation.

Other Link Building Tactics You Can Use

Honestly I could write about link building tactics all day long.

But luckily for you I have already published a huge amount of link building strategies on the blog that you can apply to your ecommerce store.

E-commerce Link Building Services

We all know link building is a great way to get organic search traffic to your site and help you rank. There’s no escaping it in this market, you must build links.

However, people have made careers out of it so obviously the quickest and easiest way to do link building for your ecommerce store is to get someone else to do it for you.

Let someone else deal with the hard work while you take it easy.

Add it to the top of someone else’s job list, giving you more time to drive your brand, look at other ways of advertising, get involved in your social media community or simply just be able to finish reading that email.

The problem is it’s difficult to find reliable link building services especially that are suited for ecommerce stores.

So I wanted to go over a few link building services you could use (if you prefer a fully managed service, click here)

Blogger Outreach / Guest Postings

If you want to outsource the hard work of guest posting then this is the solution for you.

loganix guest posts


Always double check your orders when you receive them and make sure you review-

  • The metrics of the domain
  • Your link placement
  • The post/page that has your link can be navigated to from the homepage
  • The post/page that has your link is indexed in Google
  • That it is in fact, a genuine site
  • The sites history in

With that said, here are some of the better guest posting services you can take advantage of to build quality links with next to no effort-

Infographic Creation & Distribution

You can be very creative when it comes to creating infographics for ecommerce.

There are a ton of angles you can attack that directly tie into your main goal of selling more products.

For example you can create things like:

hoverboard infographic example

This kind of content always attracts links and will continue to reap benefits as more and more people share it.

The problem is creating great infographics that stand out from the crowd and then getting them placed in the right places isn’t so easy.

But there are a couple of services that can help you out-

Local SEO for E-commerce

So far in this article, I’ve referred to national or international online retailers.

Many of you have local businesses that you want to take online. You will only be selling to customers in your city or region.

With that in mind we need to approach SEO in a slightly different way.

According to Google, 50% of their searches are done with a mobile device, and a third of them have local intent.

What’s even more important is that 80% of local mobile searches convert. A large chunk of the digital world use a mobile so you’ll need to check when optimizing your site that you keep this in mind.

In order to capture the local traffic, your store has to have three attributes:

  • It must have a business name
  • It must feature a local phone number matching your city or location
  • It must have a physical street address where your business trades

The trifecta of your name, address, and phone number is known as NAP.

Remember this acronym as you will hear about it a lot later on. As with any kind of local commerce store, they need to know where you are!

With this said, let me share some basic local SEO tips for your store.

Claim Your Profile

Your first step is to create and claim the local profile with Google, known as Google My Business.

Once you are on the website, click on “Start Now.”

start now with Google

Log in to your account. After you do that, you’ll be redirected to a map-

local seo google maps

Enter all your business details.

Remember to add your business name as it should show in the Google results. Double-check to make sure you don’t make any mistakes with the address or the phone number.

Once you have finished the process…

Google will publish your store in their results which makes for a quick win.

Quick tip… a lot of people like to buy from local based business’ so if they are your target customers then show them where you are and use marketing to show them why you are the best.

Link Building for Local E-commerce SEO

The main difference between non-local and local SEO is related to the link building. In local SEO, link building is called “citation building.”

A citation refers to any website where it shows your business name, address, and phone number on the same page and in the same format as your local listing.

A citation looks something like this:

Your Company Ltd.
150 Piccadilly
St. James’s

020 7493 8181

Unlike link building, building citations is a relatively simple process: you go to local business directories and you add your website in there.

Instead of having to manually find every local business directory, you can use a tool like Whitespark. Their software helps you find specific citation building opportunities.

You can also hire a company to build citations for your store. I personally recommend Loganix, as they provide a great service at a low price.

You can also take advantage of a special discount which gives you a 15% discount on your next manual local SEO citation building services.

Two other companies that offer a great service at a low price are:

On-Site Optimisation for Local SEO

Make sure to add your name, address, and phone numbers on every page of your store, in the same format as your Google local listing. This also makes it easy for anyone to contact you. There’s nothing more frustrating then having to search for contact details.

Also, use the name of your City and State in the different SEO elements, like the title tags, meta description, and content on your website.

Finally, Take advantage of what Schema structured data and rich snippets has to offer; their local business and postal address markup can help search engines identify and display your location.

Get Reviews

Another important element to consider for ecommerce SEO is the online reviews.

You must make sure to get the reviews on your listing because Google considers this factor important when ranking a website.

Reviews are displayed in the right corner of a local search query, under the map.

local search query

The quality and quantity of reviews are strong factors in Google and you should pay attention to them,

A good way to get reviews for your store is to ask both new and existing clients to leave a written review on your Google listing. You can set up an automated email to do this.

Your Google listing isn’t the only place where you should ask people to leave a review.

You should encourage your customers to leave a review on sites like Yelp or Scoot but you should focus on Google above all else.

Reviews are not only useful for your rankings. Like social media, Google and other review platforms help you understand what your consumers like and don’t like.

A review is free feedback, which you can use to improve your product, answer queries and offer solutions. If you appear visible and focus on helping users you will become more and more popular, people will pay more attention to your ads and subscribe to your email list.

So make sure you learn what your customers are saying, whether it be on Instagram, Facebook, Linkedin or your Google listing.

Remember you aren’t the only person to read your reviews.

Note: Whether local ecommerce or not also make sure you have a privacy policy available on your site, in most countries this is a legal requirement.

Wrapping It Up

No matter which ecommerce platform you use, when you approach SEO in the right way – it will impact and change your business forever.

Make sure that you start out with a full site audit before doing anything else.

Because it’s important that you build a solid SEO foundation first, otherwise you are going to end up wasting a lot of time and money.

And if you are serious about increasing your stores search traffic & revenue…

You might want to sign up for my free 7 day ecommerce SEO course.

7 day strategy

Frequently Asked Questions

What Is Ecommerce SEO?

Ecommerce SEO is ensuring that your website shows up at the top of the search results when people are searching for products and services. This allows you to generate a stream of highly qualified traffic to convert into sales and revenue.

Is SEO Important For Ecommerce?

SEO is important for any website that wishes to appear on the first page of any search engine. Ecommerce websites need to pay close attention to SEO (search engine optimization) as this is how they will bring organic traffic to their site and generate sales.

How Can I Do SEO For My Ecommerce Website?

There are a lot of steps to SEO for an ecommerce website and it also depends on the type of website you have. However here is a rough blueprint for you to follow:

  1. Complete an SEO audit
  2. Conduct keyword research
  3. Onsite SEO
  4. Link building
How do you do keyword research for ecommerce?

When it comes to keyword research for an ecommerce website there are four things you need to pay attention to. These are search volume, intent, relevance and competition. If you can find keywords that fit all these then you’ll bring in an endless amount of qualified traffic.

How do I increase traffic to my ecommerce website?

You can increase traffic to your ecommerce website by performing SEO (search engine optimization) on your site. This includes performing an SEO audit to fix any problems and issues, conducting high level keyword research, adding high converting content and putting in place a solid link building strategy. In that order.

Does Shopify Help With SEO?

Shopify does include a lot of SEO friendly features that are easy for most people to configure. But to see real success with Shopify SEO you also need to consider everything else from content to site speed and user experience.

click here now

236 Responses

  1. Sreenath Akkineni

    What a wonderful guide, Matthew!

    • Matthew Woodward
      June 15th, 2020 at 11:02 am

      Thank you. I hope it would help you with your site.

  2. Sreenath

    What a monster guide, Matthew!

    • Matthew Woodward
      June 15th, 2020 at 11:04 am

      Thank you. I hope you take what you learned and apply it!

  3. Webonix

    Very nicely explained. The content looks amazing. I Will gonna use it in improving my site on google. Thanks for such an informative post.Highly appreciated

    • Matthew Woodward
      June 15th, 2020 at 2:49 pm

      Thank you so much. Use it, apply it and let us know how it goes!

  4. Webonix

    Yes, SEO is the key factor in making your website stand out on Google. Thanks for such a nice article. Highly appreciated

    • Matthew Woodward
      June 15th, 2020 at 2:49 pm

      No worries, thank you for reading.

  5. Nandini

    Thank you for your valuable insights.
    I, myself,have been doodling with the idea of starting an online beauty store but, struggling with the hows. You have explained the entire ordeal in such a easy manner that it precisely pin-points to all the relevant areas.

    Kudos to you man!

    • Matthew Woodward
      April 24th, 2020 at 5:17 am

      Great news – glad I was able to help! Let me know how you get on with it :)

  6. Rey

    I definitely learned some new tricks I will be applying and testing. Thanks!

    • Matthew Woodward
      March 12th, 2020 at 10:26 am

      Let me know how you get on! Thanks Rey

  7. neha

    I read you all terms and this really so good .

    • Matthew Woodward
      February 25th, 2020 at 12:12 am

      Cheers Neha

  8. Zubida

    Wow! this post is quite educative and helpful. Getting the eCommerce website for high ranking in the search engine may end up being quite a daunting task. However, with the right eCommerce SEO tactics, we can get our website ranking highly in rather less time. The tips in this article may help all who want to rank their site in the search engine by SEO.

    • Matthew Woodward
      February 25th, 2020 at 12:04 am

      Thanks Zubida

  9. PushEngage

    Thanks for the post

    • Matthew Woodward
      January 22nd, 2020 at 11:07 pm

      Glad to help :)

  10. aditii

    Simply wish to say your article is as astonishing. Wow! This is such a comprehensive and super helpful guide. Thank you for sharing.

    • Matthew Woodward
      January 21st, 2020 at 3:13 am

      Good luck with your ecommerce store.

  11. Igor

    Wow just wow,
    the time and research it must’ve taken you to write is must’ve been insane. but seeing all these comments and traffic I’d say it was well damn worth it. A long but a pleasant and very informative read. Easy to read, with info graphics and in-depth look. Everything someone would need on this topic right here.

    Kudos to you Matthew and keep up the great and awesome work!

    • Matthew Woodward
      December 24th, 2019 at 3:37 am

      Thank you Igor – hope you found this helpful!

  12. Olivia Wood

    Matthew, thanks for such a useful article! I’m conducting the SEO and link building campaigns for my website now, and your tips help me so much. I really appreciate that you share this valuable knowledge with us!

    • Matthew Woodward
      December 18th, 2019 at 2:48 am

      Glad I could help Olivia :)

  13. Ravi Sharma

    Read the entire post! Amazing article, I hope we will find you here with more posts.

    • Matthew Woodward
      November 8th, 2019 at 11:04 pm

      Hey Ravi, there’s plenty more posts on SEO and marketing across my blog. Just take a quick search and you should be able to find the content to solve your current SEO problems.

  14. Komala

    Great article, I always learn SEO from this blog and i get an awesome result.

    • Matthew Woodward
      November 4th, 2019 at 11:28 pm

      Glad to hear you are finding my SEO blog helpful. Hopefully you can use what you learn from my content to find the perfect keywords for your posts and get a good position in Google.

  15. Joy

    Hi, this article is very helpful to us. Thanks and keep it up.

    • Matthew Woodward
      October 10th, 2019 at 11:43 am

      Thanks Joy – I will do, in fact I have some exciting SEO content in the pipeline that will help anyone wishing to rank in no time. If you subscribe you will get these sent to your email with a link to the content :)

  16. Sam Richard

    Detailed and comprehensive eccomerce SEO optimisation guide. I am astonished and really appreciate your tireless efforts, ride on Sir Matthew

    • Matthew Woodward
      September 7th, 2019 at 1:02 am

      Cheers Sam, hope you found it helpful. Please check out my other SEO posts too which are packed full of content to help your sites to find those golden nugget keywords which will get your ranking in Google in no time.

  17. Moira

    I’m so impressed with your site, everything I wanted to learn is here already. It’s like a one-stop-shop. Excellent pieces of information! Kudos.

    • Matthew Woodward
      August 31st, 2019 at 2:04 am

      Hey Moira – that’s awesome news and exactly the kind of SEO and marketing blog I have been trying to build :) Hopefully you will find everything you need to rank your keywords and bring organic traffic to your content.

  18. Arooba Sheikh

    Great content Matthew! Very Informative!

    • Matthew Woodward
      August 29th, 2019 at 3:15 am

      Thanks Arooba I have a load of other SEO marketing posts on the blog too that will help grow your organic traffic and rank your content. Make sure you find the best keyword for each piece of content you publish.

  19. Lisa Pfeffer

    This is a great resource! But do you have anything for starting a Ecommerce site from scratch? Keyword research and beyond? Thanks!

  20. skateboard electric

    Wonderful website you have here but Iwas curious if you
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    Many thanks!

  21. Yukti Arora

    The nice blog post you have shared here about E-Commerce optimization actually it is the really very important factor of digital marketing because if you want to rank on google then we need to do google friendly SEO so really very nice collection of blog you shared thank you very much for sharing. I loved it keep posting and updated with new techniques and strategies

    • Matthew Woodward
      June 10th, 2019 at 9:22 pm

      Thanks Yukti, I hope you find my posts helpful and can use my blog to give a great user experience and to rank your site highly within Google search results. Remember you need the right keyword for each piece of content.

  22. emerging india

    thank you so much sir for this helpful information. i want to know how to find good back-link sites

  23. Adrina winslet

    Thank you for sharing such great ideas and by utilizing these tips I think driving natural traffic is so natural to our sites.

    • Matthew Woodward
      June 5th, 2019 at 2:22 am

      No problem Adrina – hope you can use this guide to give your ecommerce store a boost.

  24. Ekaasha Solution

    Thank you so much for this informative article. You have no idea how much this helped me out. I want some more information about how we make the best -SEO company in Allahabad?

    • Matthew Woodward
      May 31st, 2019 at 10:54 am

      Really pleased I could help – you’ll find plenty of information across the blog which will help you rank in Google.

  25. Thee Bazaar

    Awesome and Very Informative posts on SEO mistakes that we make online. Thank you so much, It Helps me a lot!!!

    • Matthew Woodward
      April 22nd, 2019 at 2:31 am

      Hope you liked these kinda posts and it helps show you the right tool to give your store a boost and helps with your keyword ranking and user experience :)

  26. Sudhakar

    Very informative article for optimizing an E-commerce website. I am also learning E-commerce search optimization for my future clients.

    • Matthew Woodward
      March 16th, 2019 at 6:48 am

      Well you have come to the right place. I have plenty of content to help give you and your clients organic ranking a jump.

  27. Ain ul haq

    Just what I was looking for. Looking forward to recreating a SEO post just like this for my audience. Ecommerce search engine optimization is quite different and you get to face a lot of difficulties in the process. Keep up the good work (Y)

    • Matthew Woodward
      March 4th, 2019 at 1:19 pm

      Thanks a lot. Hope you got some useful content! I have a bunch of other posts too you should take the time to read that will help create a great user experience and organic ranking.

  28. angelfeb

    Hi Matt,

    Excellent guide on e-commerce SEO. This is a great help and article.

    God bless!

    • Matthew Woodward
      February 6th, 2019 at 8:35 am

      Glad I could help you out. Hope you can use this content to rank your site and get Google on your side :)

  29. Nicholas

    This complete guide provides useful tactical suggestions for stepping up in my search engine optimisation work!

    • Matthew Woodward
      February 1st, 2019 at 4:57 am

      Thanks Nicholas, I hope it gives your website ranking a boost and sends plenty of organic traffic your way. Thanks for visiting my blog, happy ranking.

  30. 4eva

    Learn and learn your SEO lessons to increase web traffic

    • Matthew Woodward
      January 28th, 2019 at 8:11 am

      Learn the basics then get going! Hope this is a good tool to get your posts a good organic ranking. Remember if you make your user happy, you’ll also make Google happy.

  31. B2B matchmaking platform

    Thank you for sharing such wonderful thought on Ecommerce and by using these tips i think driving organic traffic is so easy to our websites.

    • Matthew Woodward
      January 14th, 2019 at 1:45 pm

      Awesome, how are these strategies working out so far?

  32. gurgaonclinics

    nice content, thanks a lot for the SEO article…

    • Matthew Woodward
      January 11th, 2019 at 5:45 am

      No worries, hope you can give your store’s rank a boost! Remember to build a solid structure, select some great keywords for your posts and produce top quality content before you start link building to your ecommerce store.

  33. Jasweer


    • Matthew Woodward
      January 7th, 2019 at 5:37 pm

      Thanks. I hope you find my blog helpful when it comes to organic rankings!

  34. Muhammad Afzal Yasin

    Thanks for sharing this info..

    • Matthew Woodward
      January 2nd, 2019 at 7:18 am

      No problem Muhammad, hope you see more organic rankings and traffic for your store. Create content that helps a user and you’ll be keeping Google happy too. Then focus on link building.

  35. zanyab

    great job for this thanku daer and very thankful to you

    • Matthew Woodward
      December 31st, 2018 at 4:56 am

      No problem Zanyab! Hope you can increase your site traffic and rankings with my tutorial. Follow my blog and you see lots more content like this published :)

  36. alisadv

    wooo very nice awesome post for seo related zain jutt seen this post know

    • Matthew Woodward
      December 31st, 2018 at 4:57 am

      Glad you liked the content! Let me know how you get on with the strategies and how much more organic traffic you are able to drive to your site.

  37. Watches in bd

    this is that the best guide I actually have ever browse as beginner in SEO and simply started my business its terribly useful on behalf of me to grasp e-commerce SEO. you have got shared nice details here and can forestall for a lot of……

    • Matthew Woodward
      December 28th, 2018 at 4:02 am

      Great news, really glad to be able to help out! Hope you are able to rank high and make Google happy, then (with the right keywords) your conversion rate will only go up.

  38. Julie R. Taylor

    Hi Matthew,
    Nobody explains e-commerce strategies like this. It’s a great article, I ever read about e-commerce optimization. Thanks for sharing this awesome SEO article.

    • Matthew Woodward
      December 26th, 2018 at 8:20 am

      Hey Julie, I’m really pleased you found the content so helpful!

  39. edcloudacademy

    Thanks for sharing SEO knowledge. keep posting

    • Matthew Woodward
      December 21st, 2018 at 8:21 am

      Not a problem. I hope my blog has helped give you the tools you need to drive your conversion rate through the roof. Send me an email if you have any questions.

  40. Rohan


    I went through this post. One of my friends had recommended me to go through your site and indeed the experience is quite helpful. Especially this one post is actually very helpful as I was planning to open my estore using shopify.

    • Matthew Woodward
      December 19th, 2018 at 1:48 am

      Hey Rohan, thank your friend for me! Glad you found my SEO blog helpful and you can get your store opened right first time :)
      Building a strong structure is critical then you can find the right keywords, produce some epic content and start link building. You’ll get a good organic rank in no time :)

  41. republic

    your stuff is very good and useful
    can i get information about backlink submission

  42. M A JABBAR

    Good SEO Article, thanks for the valuble information…

    • Matthew Woodward
      December 17th, 2018 at 7:05 am

      Glad to share! There’s plenty more marketing content where that came from – take a look around my blog :)

  43. celana sirwal

    good posts and I am very impressed with this article, allow me to recommend this website to my friends.

    • Matthew Woodward
      December 14th, 2018 at 4:47 am

      Thanks Celana! If you are happy with this content you should follow and sign up to receive all my content straight to your email. Happy ranking

  44. Faisal

    Great share Matthew, thank you very much. Bookmarked! :)

    • Matthew Woodward
      December 10th, 2018 at 5:27 am

      Glad to help! Best of luck making friends with Google. You do that and you’ll see your conversion rate soar!

  45. Machine Shop

    My family has 3 small businesses, so this is some great advice and help! Some was new and some we have been doing. Thank you!

    • Matthew Woodward
      December 6th, 2018 at 4:10 am

      Glad to have helped! Anything else you are finding success with that isn’t in the above content?

  46. Latest trendy saree online

    Great SEO article, Thanks for your nice data, the content is quite attention-grabbing. I’ll be expecting your next post.

    • Matthew Woodward
      December 6th, 2018 at 4:22 am

      Glad to hear it. If you subscribe to my blog then you get all my content via email :)

      Remember to build your sites with a solid structure and a strong content production strategy in place. If you optimise for the right keywords you’ll get a strong organic rank. Good luck making Google happy.

  47. Nidhima Luthra

    Hey Matthew

    I and my friend have a joint jewelry business and we are planning for the best e-commerce site. Your SEO tips really helpful for us. Thanks a ton!!

    Keep Posting…

    • Matthew Woodward
      November 26th, 2018 at 3:14 pm

      Glad I could help. I hope you thought my content was… ‘golden’ :)

      Hope you can use these tips to make Google happy and rank your sites. Ensure you have a solid structure, great keywords for all posts, epic content and you’ll rank well in Google.

  48. venkatesh kumar

    Hi Matthew,
    Nobody explains ecommerce strategy like this. It’s a great article, I ever read about e-commerce search. Thanks for sharing this awesome article.

    • Matthew Woodward
      November 25th, 2018 at 2:03 pm

      Thanks, hope the content makes everything a bit simpler to understand and implement. Then you can find those keywords that will drive your site up the rankings and steal all that organic search traffic.

  49. Helen west

    Usefull article….Thank you so much….

    • Matthew Woodward
      November 16th, 2018 at 10:00 am

      Hey Helen, no worries and I hope you are able to use my blog content to search for and find the best keywords to optimize for :)

      Happy ranking

  50. Radial Drilling Machine Manufacturers

    Thank you so much for this post. You have no idea how much this helped me out. Keep up the awesome work here!

    • Matthew Woodward
      November 14th, 2018 at 11:56 am

      That’s awesome news. Glad to have helped and I hope your search is over for a reliable marketing blog :)

      Remember when you rank your sites, you need a simple structure, thought out content strategy, awesome posts with researched keywords and you’ll get a great amount of qualified organic traffic.

  51. Basheer

    Well explained and very useful article. Thanks for sharing your knowledge.

    • Matthew Woodward
      November 6th, 2018 at 3:10 pm

      No problem, I hope you can use this content to find some great keywords for your posts, build a solid structure that Google bots will love and then you can start a robust link building strategy.

  52. Maulik Shah

    It’s very helpful, Thank you so much.

    • Matthew Woodward
      October 29th, 2018 at 9:19 am

      No problem Maulik, hope it helps you with your store.

  53. Ongraph

    Thanks for sharing such a great post. Now a days blogs don’t carry much valuable information but its’s good to come across such a valuable post

    • Matthew Woodward
      October 29th, 2018 at 10:04 am

      That’s great thanks. I understand what you mean. There is a lot of regurgitated content out there.

  54. Ankit rana

    thanks my website is based on education institute but i can take various points from your content.thanks for make me understand in better way.

    • Matthew Woodward
      October 29th, 2018 at 10:22 am

      Hey Ankit, yes you can still use some of the methods to increase traffic whatever the website :)

  55. SEO

    This is the best guide I have ever read as beginner in SEO and just started my business its very helpful for me to know. You have shared great details here and will look forward for more. Thanks a lot!!1

    • Matthew Woodward
      October 22nd, 2018 at 10:01 am

      Hey there, no worries. I’m pleased you found the SEO post so useful! I have plenty of SEO and link building content you should take a look at.

  56. Mike

    Personally I use the link assistant tools (all free versions) rank tracker – keyword research, site auditor to check my site and spyglass to get all my competitors links. I got my seo ecommerce site from nowhere to page 1 for all high search , low competition keywords that rank tracker found.
    It seems screaming frog is similar – I’ll check it out Matt thanks

    • Matthew Woodward
      October 5th, 2018 at 9:28 am

      Thanks Mike, let me know how you get on with screaming frog!

  57. Joanna Finch

    Matthew, Yes, I totally agree. It’s not the design of the website, it is traffic that counts when it comes to e-commerce. I have never seen anyone explain like this. Awesome.

    • Matthew Woodward
      September 27th, 2018 at 2:30 pm

      Thanks a lot Joanna!

  58. agen judi resmi

    thanks, this is very helpful

    • Matthew Woodward
      September 24th, 2018 at 10:14 am

      No worries I hope you can now increase the organic traffic to your sites by making Google happy.

  59. Rizwan

    That is fantastic and sincere guide for people to boost up their online business.

    • Matthew Woodward
      September 3rd, 2018 at 8:37 am

      Thanks Rizwan, that is exactly what I was intending. Hope you got some helpful marketing tips to give your conversions a boost. Happy ranking

  60. Penelope Clearwater

    This is a really informative article. This is really worth to read

    • Matthew Woodward
      August 17th, 2018 at 11:38 am

      Thanks Penelope, I hope you found my blog content useful for your conversion rate :)

  61. Season Gurung

    Thank you so much for sharing helpful article, I really enjoyed.

    • Matthew Woodward
      August 3rd, 2018 at 10:26 am

      No problem, I hope it proves useful and is simple to follow! Happy ranking

  62. Anyshop online For UK

    Excellent article for affiliate program

    • Matthew Woodward
      August 1st, 2018 at 9:56 am

      Thanks, glad you think so.

  63. Bhuvnesh Parashar

    Thanks for sharing such a beautiful SEO post… I really loved it…it shows that how good knowledge you have about a particular subject..keep up the good work…

    • Matthew Woodward
      July 27th, 2018 at 9:52 am

      Thanks very much, I hope it helps you make Google happy.

  64. Sturgis 2018

    That such a fantastic job you did. Really worth to read such informative posts and it will help a lot of people to get the right path.

    • Matthew Woodward
      July 27th, 2018 at 10:00 am

      Thanks Sturgis, that’s what I’m intending my content to do. Hope you found it easy to follow and optimize your products with the best keywords :)

  65. Couples Costumes

    I really admire your words the way you describe it. It’s worth to read. Thanks for sharing it.

    • Matthew Woodward
      July 27th, 2018 at 10:00 am

      Thanks very much. Hopefully you’ll be able to sell a ton of products after applying these marketing strategies.

  66. Abhay pandey

    Very useful Tips

    • Matthew Woodward
      July 24th, 2018 at 10:34 am

      Thanks very much! You should be able to build a solid site structure and optimize your category and product pages for some strong keywords.

  67. John


    • Matthew Woodward
      July 24th, 2018 at 10:58 am

      Thanks John.

  68. Steve Tai

    I never saw any tutorials in detail like this yet. A HUGE knowledge and skills in an article.

    • Matthew Woodward
      July 24th, 2018 at 11:00 am

      Thanks Steve, hope you found it helpful!

  69. Vinod Jetley

    amazing Freelancing tips dear,
    I like this type of informative content, good work
    keep it up

    • Matthew Woodward
      July 13th, 2018 at 10:49 am

      Great news, hope you find the content helpful and can use it to optimize your category and product pages and send you up the organic rankings :)

  70. Sharad PATIL

    Very nice post for the online industry.

    • Matthew Woodward
      July 10th, 2018 at 12:08 pm

      Thanks, glad you think so and you can give your organic ranking a boost.

  71. Freelancer

    nice post. Thanks for write this type of Freelancing tips.
    I already bookmarking your site. You can also visit my Freelancing Blog for get some more information about Freelancing Tutorial .

    • Matthew Woodward
      July 10th, 2018 at 12:05 pm

      You are welcome, thanks for the bookmark.

  72. harry singh

    Hi , thanks for sharing such a nice post .

    • Matthew Woodward
      July 6th, 2018 at 11:09 am

      Hi Harry, no problem. I hope it helps you optimize for those golden keywords

  73. abhinandan

    very well explained. quite useful and informative

    • Matthew Woodward
      July 5th, 2018 at 6:17 pm

      Fantastic, thanks very much. I hope you can use it to put your products to the top of the search results.

  74. Study Abroad Udaipur

    Thank you so much for this SEO informative article. it’s really useful for all user.

    • Matthew Woodward
      July 5th, 2018 at 6:21 pm

      No problem. I hope it helps drive organic traffic to site with high rankings in the search results :)

  75. Narayan Changder

    This post is enough to learn a lot that is best all time

    • Matthew Woodward
      June 27th, 2018 at 12:32 pm

      Thanks Narayan hope you find my marketing blog helps you rank for your target keywords. Subscribe to get more of these tutorial straight to your email.

  76. Apec


    • Matthew Woodward
      June 25th, 2018 at 12:09 pm


  77. Nithish

    Again you have proven mathew. Excellent guide. I need to create a checklist and fullfill each and every point to our clients. Bookmarked it.

    • Matthew Woodward
      June 21st, 2018 at 12:22 pm

      Thanks very much. Get going with these tips, you won’t regret investing the time when you see all that organic traffic hitting your product pages :)

  78. Datadot


    • Matthew Woodward
      June 16th, 2018 at 10:32 am

      Thanks very much for taking the time to read. Hope the content helps with marketing your products :)

  79. Franklin

    This is an insane article! So much value here. I find it easy to rank eCom keywords but this has opened my eyes. Thanks for the awesome write up!

    • Matthew Woodward
      June 12th, 2018 at 4:53 pm

      Hey Franklin, no problem I appreciate you taking the time to read through the content. Glad you have good success with ranking keywords already… any tips you’d like to add?

  80. Muhammad Ali Aslam

    Very informative post. Thanks

    • Matthew Woodward
      June 12th, 2018 at 5:01 pm

      No problem, hope you can put this content to good use!

  81. David

    What an amazing SEO guide! Thanks

    • Matthew Woodward
      June 12th, 2018 at 5:23 pm

      Hey David, no worries! I hope these tips help you create a great structure and drive a ton of organic search traffic to your products pages.

  82. Christopher Chorley

    Great share Matthew, thank you very much. Bookmarked! :)


    • Matthew Woodward
      June 9th, 2018 at 1:36 pm

      Hey Christopher, thanks for the bookmark! Hope you are well and I hope these tips are helping drive up your conversions :)

  83. Nick Smith

    Wow, Amazing SEO blog. Thanks for sharing.

    • Matthew Woodward
      June 8th, 2018 at 10:10 am

      Hey Nick, no problem! Thanks :)

  84. Soji Joseph

    Really an elaborate guide for E-Commerce SEO, A gold mine for SEO beginner like me. Thank you for such a useful information

    • Matthew Woodward
      June 8th, 2018 at 10:33 am

      Hey, you are welcome! Let me know how you get on using the strategies. I hope these tips help you optimize for the best keywords and sell a bunch of products.

  85. Ivan

    Ecommerce is bound to get bigger and bigger in the upcoming years. It is a fast growing industry but it can take a while to learn SEO.

    • Matthew Woodward
      May 31st, 2018 at 10:15 am

      Hey Ivan, I guess here is a good place to start :)

  86. R B Srivastava

    I would really like to congratulate you for a fantastic article on ecommerce viability and it’s productivity.
    This opens a new vistas of business in online business Industries.

    • Matthew Woodward
      May 31st, 2018 at 10:21 am

      Thanks I am glad you liked the blog post and can use what you have learnt to work on gaining higher search rankings, more organic traffic and to sell a ton of products :)

  87. Datadot Labs

    Nice SEO Blog…..

    • Matthew Woodward
      May 31st, 2018 at 10:38 am

      Glad you like my blog and I hope you can use your time here to create some great opportunities in the search results and sell some products.

  88. Media Maya

    Very useful trick for business

    • Matthew Woodward
      May 31st, 2018 at 10:29 am

      Well more qualified traffic on an ecommerce site = $$$

      Hope you found these tips useful and they help you optimize your sites for the search engines.

  89. Rahul Sharma

    Hi Matthew,

    Its been long time i have never seen any blog. I have found your blog through Quora. It is really interesting to read. Performing SEO is not tuff the problem is people don’t know how to implement effective strategies. Thank you for writing a meaningful blog post.

    • Matthew Woodward
      May 29th, 2018 at 10:18 am

      Hey Rahul, thanks very much. Yes I suppose it is like anything, if you know how to do something and do it well then it becomes easy! The trick to getting your products to sell is to optimize for the right keywords that are relevant to those products.

  90. Empritkaji

    It’s good SEO article and give me more information…

    • Matthew Woodward
      May 29th, 2018 at 10:14 am

      Thanks very much, hope you can put it to good use and give all your organic traffic a great user experience that will also make Google very happy.

  91. cinetux

    Creo que es muy difícil crear enlaces de retroceso directos para una página de producto, por lo tanto, podemos agregar una buena interconexión de PA desde la publicación relevante.

  92. Aditi

    hello. Matthew Sir, I am a newbie and consistently I m following your SEO advice and thankfully my new e-commerce website is started ranking, Now I am gaining some confidence. Thanks for sharing your valuable knowledge with us

    • Matthew Woodward
      May 28th, 2018 at 10:00 am

      No problem, that’s great news and thanks for the follow. Keep up the hard work and I hope you continue to drive up the rankings.

      Remember a solid site structure, researched keywords, strong link building strategy and your posts will be ranking in no time.

  93. vipul

    hello sir can you help me about how to make backlinks for websites

    • Matthew Woodward
      May 28th, 2018 at 10:17 am

      Ensure you read all the tutorials on my blog about backlinks and let me know if you have any specific questions about link building.

  94. vipul

    it is very helpful. I understood your posts thanks for sharing sir.

    • Matthew Woodward
      May 28th, 2018 at 10:10 am

      Hi, pleased you found it helpful. Just follow these SEO tips to gain a high ranking for your content and products. Thanks for reading :)

  95. Faisal Zamir

    Hi Matthew!
    Very easy and understandable SEO guide which you shared to me.
    Thanks to give me useful guidelines

    • Matthew Woodward
      May 25th, 2018 at 11:02 am

      Hey, no problem. Hopefully you can put these tips to good use and get your sites blog content optimized for those golden keywords. It’s easy to put the right product in front of the right visitor if you have the right search term. And then watch your sales increase.

  96. Delbert

    I launched an ecommerce store but a year later I had to quit as I wasn’t heading anywhere with it. Reading this guide has ignited some fire. I think it’s time I took the plunge again and see where the waters will take me.

    • Matthew Woodward
      May 25th, 2018 at 11:03 am

      Yes, that’s great news! I have covered everything you need to optimize to gain some traction in the rankings and bring plenty of organic visitors to your products.

  97. Elizabeta

    Hi Matthew,
    Completely detailed guide. It helps a lot to understand how to increase our shop traffic.
    Thank you very much for this detailed guide!

    • Matthew Woodward
      May 23rd, 2018 at 8:57 am

      Hi Elizabeta, no problem, I’m pleased the article has proved helpful. Good luck with your SEO marketing goals.

  98. SLA Consultants India

    OH ! ! Good one information share on board ! ! many more shopping site don’t have specific title tag only products name showing at title tag like Dynamic … Your article is help for US ! !

    • Matthew Woodward
      May 22nd, 2018 at 11:33 am

      Thanks very much, I hope you put it to good use :)

  99. faux fur womens jacket

    Thanks very much, just apply what you learnt from the tutorialYour timing is perfect, with this training!
    Any new tips for SEO.

    • Matthew Woodward
      May 28th, 2018 at 12:06 pm

      No worrys, my best tip would be to learn on page first

  100. Muntazir Abbas

    Thanks for sharing this info..

    • Matthew Woodward
      May 21st, 2018 at 8:40 am

      No problem, I hope these SEO marketing tips helped you create a great strategy that will rank your site higher and send you tons of organic traffic.

      Pick a great keyword, write some epic content, execute a robust link building strategy. Hello organic ranking :)

  101. Ashish Arya

    Nice Article, It’s inspiring for early bloggers like us. Thank You

    • Matthew Woodward
      May 21st, 2018 at 8:51 am

      Hey Ashish, no worries. I hope you can put my blog to good use and sell lots of products :)

  102. Sonia

    Hi Matthew,
    I think one of the biggest challenges eCommerce or online retail stores face is creating a content strategy that works. You talk about finding that “keyword” and building links around it, but most retail stores online just use product placement and very little text.

    My question is do you think that retail stores online should absolutely have a blog? Or better, do you think it’s a good idea to accept guest posts based on testimonials? Will this provide better rankings in one way or another?

    I just really feel it’s difficult to build high DA links to product pages, if you get my meaning.

    Otherwise this is a fab guide as usual! Thanks so much for the help.

    • Matthew Woodward
      May 21st, 2018 at 3:24 pm


      They should have a blog if that aligns with their overall strategy and they are able to keep up with the financial and time demands of running/maintaining/growing a blog.

      You wouldn’t start a blog purely for SEO reasons although if there is a blog you can leverage that for SEO reasons.

      You are correct it is hard to build links to product pages, which is why with correct site structure and category optimisation – you can drive a lot of product pages with internal links but again some people have static product ranges others have dynamic so you might priortise or de-prioritse link building to product pages accordingly.

  103. Baskar

    Hi Very good Great posts to get traffic Thankyou

    • Matthew Woodward
      May 17th, 2018 at 9:07 am

      No problem, I hope you put these SEO tips to good use and in time will see your conversions increase. Create some epic content with strong keywords, then execute a robust link building strategy.

  104. Dawn Daniel

    Great article to get traffic on e-commerce store .

    • Matthew Woodward
      May 16th, 2018 at 11:25 am

      Hey Dawn, thank you very much. I hope you can put your time on this blog to good use and start to see an increase in your organic traffic for lots of relevant keywords.

  105. lrwvignesh

    Great guide for freshers like me…….

    • Matthew Woodward
      May 16th, 2018 at 11:29 am

      Thanks very much, just apply what you learnt from the SEO tutorial and Google will thank you for it :) Remember not to start link building until you have a solid foundation for your sites and the right keyword for each piece of content.

  106. Kat Tierney

    Most of the “duplicates” I’m getting are between https and http. Does this actually matter to Google? My site forces SSL so I don’t know why http is even coming up – should this be an issue I’m trying to fix? If so, do you have any good resources on how to do it?

    • Matthew Woodward
      May 15th, 2018 at 10:32 am

      Yes you should make sure that one redirects to the other, eg all http requests get redirected to https – your host may do this for you

  107. Marion Leadbetter

    We see so many of these problems from both our website design clients and our SEO clients. When we start a new site for someone to many times they come to us asking to target the highest search searches when the other metrics don’t work for them. Or when people comes to us for search optimization wanting to know why they get no traffic and you look and realise the keywords they are targeting get virtually no searches.. I’ll share this to our business pages now. Great guide and with fab tips

    • Matthew Woodward
      May 14th, 2018 at 12:27 pm

      Hey Marion, as I went through in the post it is mega important when researching your keywords to consider, Search Volume, Intent, Relevance and
      Competition! Thanks for reading and for the shares :)

  108. jodh singh

    Hello, your posts are very important. I’d like to share this.

    • Matthew Woodward
      May 14th, 2018 at 12:29 pm

      Hey Jodh, thanks very much and I hope you put all these SEO marketing tips and tools to good use. Make sure you have the right keyword for your content.

  109. renato chagas

    I like kwfinder more. I do not know how to use semrush. Do you have any tutorials?

  110. Prasenjit Dutta Chowdhury

    Ops! I made the last comment from my mobile and wanted to say, you did mention the point on “Internal Linking For E-commerce SEO and I shared a bit story :) how interlinking adds value to my past e-commerce client site.

    Apologies for that word and the comment => (not) :)

    • Matthew Woodward
      May 10th, 2018 at 2:22 pm

      Hahaha no worrys =D

      Pretty intense article for mobile

  111. Jana Murray

    Any tips on mixed content warnings with Googles font? This is the bulk of our problem according to SEM Rush: resource url

    Your timing is perfect, with your SEO training! Thanks!

    • Matthew Woodward
      May 9th, 2018 at 11:10 am

      Change it to https instead of http

  112. Alison

    Up to date – 2018 WOW – most awesome guide ever – & even includes Local SEO – what a powerhouse. AND you explain/show HOW to action these items -great stuff.

    • Matthew Woodward
      May 9th, 2018 at 11:10 am

      Thanks Alison! I hope you put it to good work!

  113. Akash Srivastava

    Excellent guide on ecommerce, Matthew!

    • Matthew Woodward
      May 9th, 2018 at 11:10 am

      Thanks Akash! Hope you found this blog content helpful for your e-commerce marketing.

  114. stephen foulkes

    Ya this is a great guide especially with the screaming frog tutorials Im really glad i got my hands on this juicy bit of info Matt. Cheers its great to see all is going well. I have one question though , is this increase in traffic mainly due to PBN links

    • Matthew Woodward
      May 9th, 2018 at 11:11 am

      Thanks Stephen glad you enjoyed it, which increase in traffic are you talking about?

  115. Prasen, @copyproblogger

    Awesome post you have done matt,

    I’ve shared it on my twitter.

    I think you did not mention the point on “Internal Linking For E-commerce” section to update the relevant content of that product about which has good PA.

    It’s really important to add content that converts to product pages and showing value proposition.

    I think It’s very difficult to build direct backlinks for a product page, therefore, we can add good PA interlinking from the relevant post.

    • Matthew Woodward
      May 9th, 2018 at 11:12 am

      Hey Prasen,

      Either I am misunderstanding your point or you didn’t read all of the post

  116. Tan butt

    OMG Matthew this is the most comprehensive ecommerce guide I have ever come across. You have added so much value and information to it. I was actually going to optimise my site and then received your email. I am so glad that I have subscribed to your email list.
    Complete ecom SEO guide for free what else anyone can expect.

    • Matthew Woodward
      May 8th, 2018 at 1:41 pm

      Hey Tan, well that was perfect timing! Thanks very much and I hope it helps to rank your category and product pages on Google :)

  117. David Watson

    Hi Matt

    I don’t normally reply to your articles but I will this time around as its very relevant to me and my business.

    So, a couple of years ago I stumbled across one of your posts, finding it very interesting and this was my call to action to sign up to your newsletter, “I Trusted in What you were Saying” why? you back up everything you say so its fair to say proof is on the pudding :-)

    So my eCommerce store for years was having a nice growth but I always know it was only 5% where it could truly be, lots of time has gone in, in terms of content usability but just could not do it all.

    We have the largest collection of loose teas on the planet and some of the most amazing coffees, price wise only the best.

    So I popped your agency and email, I spoke first of to Raf, instantly gave me confidence in your guy, Rad now PM’s the project, a very knowledgeable chap and pleasant to speak with.

    So its been about 6 months with your agency, my thoughts so far:-

    The first couple of months was all about getting the on-site sorted but straight into link building and the speed the work was carried out was impressive.

    6 Months in and yes I can see the benefits of the work been done, not quite in the money making positions as of yet but I do see some competitive KW’s getting to pages 2 and 3 so this is nice to see.

    Hopefully in the coming 2 to 3 months with more of your agencies magic and a new website going with lots of new sexy features we can doubles over the next 12 months.

    Keep up your amazing, honest and trustworthy post I will continue to follow and looking forward to the next article to land in my inbox.

    • Matthew Woodward
      May 9th, 2018 at 11:17 am

      Hey David,

      Thanks for the kind words glad to see you are taking action to grow your business further!

      There are so many ways to attack this niche you are really spoilt for choice, especially when it comes to content creation!

      Keep it steady and I am sure you’ll be dominating the competition in no time and when you do your redesign, in my personal opinion the homepage above the fold needs a lot of work and I love the “additional info” box on the product pages (perhaps needs a buy button under that bit)

  118. Mohan raj

    What a monster guide, Matthew! Bookmarked & shared. Completly freshened my few thoughts on client SEO.

    • Matthew Woodward
      May 8th, 2018 at 1:44 pm

      Hey Mohan, glad you liked it and thank you for the shares. I hope you can use this SEO guide to refresh your sites content & increase traffic and conversions

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