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How To Choose The Right Domain Broker For You

Choosing the right domain broker can make or break the sale of a domain.

How?

Domain brokers do all of the required negotiations to help facilitate the sale of domains at a price that both the buyer and seller are happy with.

The domain broker does the hard work while you just sit back and relax.

Domain brokers typically offer three core services:

  • Selling a domain for you
  • Buying and finding a domain for you
  • Domain appraisals

domain broker services

Most domain brokers will even do a domain ownership history check to make sure the domain you want has a clean history.

With the right domain broker, you can buy and sell as many domains as you need – always ensuring you’re getting a fair deal.

Here’s the problem:

Finding a reliable domain broker that will work hard on your behalf is a challenge in and of itself.

In this article, I will show you how to choose the right domain broker and recommend a few of the best ones.

How To Choose The Right Domain Broker?

Many domain brokers advertise they are the best at what they do. Unfortunately, that’s not true for all of them.

So how do you tell the good from the bad?

Well, over the years I have nailed down some core criteria to evaluate the quality of a domain broker.

Make Sure The Company Has Been Around For A Few Years

Here’s the truth:

No company survives long-term if they suck at what they do. Having years of experience in the domain industry is a very important sign of a quality broker.

Most domain brokers display how long they have been around on their website.

Domain Broker Years Of Experience

Can’t find it?

A quick Google search should help you come up with some results. If you still can’t get it you could reach out to the broker’s customer support and ask them directly.

If a domain broker has been in business for 5+ years, this is a good indication that their business is stable, reliable and more importantly trustworthy.

Look at The Reputation of The Domain Broker

Your goal is to buy and sell your domain at a reasonable price.

At the end of the day if a domain broker is good at their job they will be able to do this effectively.

odys reviews

Brokers with a good reputation will have a trail of positive reviews you can find online. This is the best way to see how their previous work has been.

When evaluating a domain broker’s reputation look at:

  • What past clients say about them
  • Check out online forums
  • Read testimonials
  • Search for reviews on review sites

This will tell you exactly how good the domain broker is at their job. You will also be able to gauge the overall quality of their service.

Make Sure They Use Recognised Payment Methods

Payment methods are important when buying and selling domains.

Why?

If you have:

  • Large transactions above $10,000
  • Lots of different transactions

You need to make sure that the payment method your broker uses can handle the transactions easily.

payment providers

There is nothing worse than dealing with support staff of some small payment company – just to get paid.

Even if you pay slightly higher fees, big payment companies make overall transactions much more smooth and easy for both parties.

Some of the better payment processors include:

  • PayPal
  • Wise
  • Stripe
  • Square

These companies are some of the biggest in the industry so you can trust they have a strong presence and reputation for quality online payment services.

If you can recognise the payment methods your broker is using – this can save you a lot of hassle in the future.

Contact The Domain Broker & Ask Questions About Their Negotiation Methods

The broker-client relationship is a partnership which means transparency is key.

There is no better way to evaluate a domain broker than by contacting them directly. There are a couple of key questions that you should ask:

  • What negotiation methods do you use?
  • How do you generate sales?

You want to find out how they score the sales and see how they handle objections and roadblocks.

The last thing you want is the broker to sell your domain for half its value just to get the sale.

Remember:

The broker is working on your behalf. That means you need to be 100% confident that they are really focused on helping you make a good sale.

Do You Really Need A Domain Broker?

So why do you really need a broker?

Quick answer: They help you get the best deal possible.

how domain brokers help

In the end, domain brokers end up paying for themselves.

Yes, you could go it alone and try it yourself, but a domain broker will almost always be able to get you a better deal. If you are domain flipping this is even more important.

Here are three reasons I always recommend a domain broker.

You Get An Expert To Help You Achieve The Best Results For The Best Price

Hiring the right domain broker means that you are getting someone who:

  1. Has lots of experience.
  2. Understands the market completely.

You are getting a real pro on your team whose sole goal is to make you a happy client.

They will also have a good idea of how much a domain name is worth, which means you will always get a fair price for your domain.

Regardless of whether you are buying or selling.

The broker’s fees are more often insignificant compared to the amount of value that they bring to the table.

In other words: you’re likely to get a clear ROI.

ROI

Having Distance From The Negotiation Will Help You Make The Best Decision

Domain trading can be an emotional rollercoaster.

We all know that the more emotion you bring to a sale the more likely you are to do something stupid.

Domain brokers add that needed distance between:

  • Your emotions.
  • The sale.

Reputable brokers will always tell you what you need to hear…Even if you don’t really want to hear it. They will give accurate advice that helps you make the best decision for your domain.

Again…

Domain brokers are working on your behalf. They are there to provide you with support and ensure that you get a good deal regardless of whether you are selling or buying.

They Help You Manage Bigger Domain Sales

Two of the biggest mistakes I see people make all the time is:

  • Undervaluing a domain they are selling
  • Overvaluing a domain they are buying

Both of these mistakes will leave you broke and frustrated.

Being broke & frustrated

If you are buying and selling domains for prices higher than $10,000, do yourself a favour and hire a broker you can trust.

They will ensure that you don’t make a rookie mistake and get the value out of the domain you deserve.

The bottom line is this:

The right domain brokers do all of the heavy liftings so you don’t have to.

What are The Best Domain Brokers?

There are tons of domain brokers out there.

Lots of them overpromise and underdeliver, so to help you find a reputable broker that works for you, here are five of the best brokers.

1. ODYS Global

Looking to find a premium domain for a really good price?

ODYS Global is one of my favourite domain broker services. They have a curated list of only high-quality, brandable domain names.

odys market

You have to request access to their list and once approved, you can view each domain they have for sale.

Just because it’s curated doesn’t mean it’s a small list. They have tons of domains listed in various niches and industries.

You can find the perfect domain to trade or use for your next project. Most ODYS domains…

  • Have a lot of SEO value.
  • Are very brandable terms.

A domain from ODYS can save you a lot of time and money needed to invest in future SEO. So, if you are looking for a quality domain that has already been vetted by a trusted broker, request access to ODYS Global.

Pros and Cons Of ODYS Global

Now, before to present the next domain broker, let’s resume the pros and cons of Odys.

Pros Cons
Good range of premium domains Pay premium prices on each deal
Lots of recent auction domain names Designed for more medium to advanced domain flippers and buyers
Excellent and personalised customer support
Great understanding of different niches and affiliate marketing
They will help you find the perfect domain for any project you need

2. GoDaddy Domain Brokerage

GoDaddy is one of the biggest names in the domain business.

With years of trusted experience, it’s no surprise that they have a great domain brokerage service.

godaddy

GoDaddy has over 100 domain managers who manage over 82 million domains and partnerships with the biggest domain registrars.

In short – their experts know what they are doing and know how to get the domain you want.

Where GoDaddy really shines is finding and getting you the perfect domain. This is what their brokerage is centred around.

Even if the domain isn’t for sale they will reach out to the owner to see if they can get you a deal.

GoDaddy charges a flat fee of $165 + 20% commission of the domain purchase price. For this, you are getting a dedicated expert working under you for 30 days.

While this is a slightly higher fee than many other brokerages, GoDaddy is happy to work with smaller clients looking for less expensive domains.

If you are purchasing a domain for under $5,000 – GoDaddy is a good option.

Pros and Cons Of GoDaddy Domain Brokerage

GoDaddy sounds like the best option for you?

Check out my list of pros and cons to decide.

Pros Cons
Work with small budgets and beginners More expensive fee for services
Years of experience in domain names Communication can sometimes be slow
Easy to use service and platform Not great for more expensive domains or advanced domain buyers
Handles all aspects of the sale for you
Excellent award-winning 24/7 customer support

3. NameCheap

NameCheap is another well-known domain broker.

Like GoDaddy, they are also a registrar. That means any domains you buy and sell with NameCheap can be hosted directly on NameCheap.

namecheap domain broker service

NameCheap has an easy to use marketplace where you can list and sell your domain names. The domains range from as little as $10 all the way through to $90,000+.

This means you get a diversified range of:

  • Domains
  • Buyers
  • Sellers

I have found that NameCheap is a great place to pick up really good deals on expired domains or expiring domains. You can use their range of tools to find domains that are a good fit for what you want.

NameCheap charges a flat 10% fee for each domain sold through their marketplace.

Pros and Cons Of NameCheap

To help you decide if you should use NameCheap as domain breaker, I nailed down a little list of pros and cons.

Pros Cons
Find quality domains at affordable prices Not great for selling premium quality domains
Easy to use marketplace for beginners No dedicated service for brokering domains
Cheap and straightforward online brokerage platform
Trusted registrar for hosting domains that you buy and sell
Good customer support for all products and services

4. Domain Holdings

Domain Holdings is a premium level domain broker service.

They only work with clients who want to buy or sell premium domain names.

domain holdings

Domain Holdings is the place that big-name brands go to such as:

  • Target
  • Nestle
  • Deutsche Bank
  • NASDAQ

And so many more.

That doesn’t mean that you have to be a big recognised business to work with them. You just need to have a premium domain that you want to sell or a premium domain that you want to buy.

Domain Holdings employs an excellent team of industry experts who are from all over the world. Regardless of which country you want to buy or sell in, their experts have the local knowledge you need.

If you are in the business of premium domains then Domain Holdings is for you.

Pros and Cons Of Domain Holdings

If you’re wondering what are the pros and cons of Domain Holdings, check out my table below. This will help you decide whether or not it’s the right domain broker for you.

Pros Cons
Excellent domain brokerage service Not ideal for beginner domain traders
Premium domain evaluations and appraisals Must have a premium domain to sell
Reputation for buying and selling the highest quality domains
Great team of domain experts from all over the world
Exceptional quality service

5. VPN.com

VPN.com is another specialised premium domain brokerage.

They have a reputation for selling only premium domains and fetch top dollar while they are at it.

vpn.com domain broker services

Want to buy a premium domain instead?

VPN.com will help you do it.

They have access to a range of premium domains and sellers so you can get the domain that you’re after. I mean, even their own business domain (VPN.com) is considered to be a very premium domain name.

VPN.com has also brokered over $65 million in domain name transactions.

You can be confident that they know how to sell a domain name and buy one at exactly the right price.

What makes VPN.com stand out as a premium domain brokerage is their fees. They only charge a 15% fee or ask for less commission for each domain sale.

Compared to industry standards this is good value and very straightforward to understand.

(And yes VPN.com is also a virtual private network service as well).

Pros and Cons Of VPN.com

VPN.com is a great domain broker, especially if you want to buy & sell premium domains but is it the right one for you?

Well, to help you find out, I put together this list of pros and cons.

Pros Cons
Personalised & specialised domain negotiation Your domain must be worth over $5,000 to work with them
Free domain name appraisals Only work with premium quality domains for buying and selling
No upfront costs on services
15% or less flat-rate commission if the domain sells
Excellent team of trusted domain experts

Wrapping It Up

There are tons of domain broker services out there.

Choosing the right domain broker can help you accomplish your goals…easily.

Whether buying or selling – a domain broker will help you get a much better price and manage the entire transaction.

If you are just getting started with domains, I recommend a more beginner-friendly service such as:

If you have premium domains that you want to sell or buy then get in contact with a specialised service such as:

ODYS is an excellent solution for those looking to buy premium domain names at really good prices. Their systems are very smooth and make the whole process that much easier.

At the end of the day, it’s important to choose a trustworthy domain broker you’re happy with to ensure you get the best deal for your domains.

Frequently Asked Questions

What does a domain broker do?

Domain brokers do a lot of different things. Their main goal is to facilitate the transaction between a buyer and seller of a domain. Domain brokers can also find a domain for a client and appraise domains.

Should I use a domain broker?

If you are buying or selling a domain worth $5,000 or more, you should definitely consider using a broker. Brokers are experts in all things domains and have an extensive range of industry knowledge. They often have years of experience facilitating domain transactions.

What is a domain broker service?

A domain broker service is a service that provides a personal domain expert to help you either sell your domain or buy a domain that you want. Even if the domain you want is not for sale, they will reach out to the owner and negotiate a deal within your budget. Domain broker services that help you sell domains are experts at finding the right buyers for your domain name to get a good price.

What are your thoughts?

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