2 Simple SEO Case Studies That Delivered Huge Results

SEO doesn’t have to be complicated!

Often it is the simplest strategies that are the most effective.

I have worked to improve search engine rankings & traffic for hundreds of clients with great success.

We don’t really do anything special, the SEO process often boils down to-

  • On Site Audit – A technical SEO audit fixing all issues while also developing a keyword strategy compromised of short terms quick wins & long term core terms
  • Link Building – Carefully deploying an effective link building campaign from relevant sites

Of course every site, niche & client is different which requires bespoke strategies in not only the keywords you target but also how you build the links.

So today I am going to share with you the results from 2 different clients.

Case Study #1 – Furniture E-Commerce

The first case study I want to share with you is from an online retailer that sells high end furniture & home wares.

They were having major problems gaining traction in the search results because the top 20 results are dominated by huge brands like Ikea, Tesco & John Lewis.

However, by following the simple 2 step SEO strategy above in just 6 months, we were able to-

  • Increase organic search traffic by 122.27%
  • Increase e-commerce transactions by 336%
  • Which resulted in a 369% / £165,586 increase in revenue

furniture analytics

Those are the kind of numbers that completely transform businesses, especially when you consider monthly e-commerce transactions from organic search increased from 110 to 480.

>>> Click Here To Read The Full Case Study <<<

Case Study #2 – Real Estate Lead Generation

The second case study I want to show you today is from the highly competitive world of real estate, specifically the buying & selling of residential houses.

The real estate niche is highly competitive from an SEO perspective with many professional SEO’s competing to generate leads to resell to realtors for huge profits.

Unfortunately, this means that the top 10 results are highly optimised with powerful highly manipulated link profiles.

This meant that this client had no option but to spend a small fortune every month with Google Adwords to drive new traffic & leads.

So we developed a strategy that focused on increasing search visibility for longer tail, conversion focused keywords while taking care of a range of issues we discovered during our technical SEO audit.

After just 7 months we were able to-

  • Increased organic search traffic by 93.91%
  • Increased the number of leads by 191.6%
  • Secure 21 top 3 positions & 40 top 10 positions
  • Triple monthly revenue from search traffic alone

real estate analytics

That has resulted in an extra total annual revenue of £37,800 from organic search traffic while significantly reducing recurring monthly Google Adwords costs.

>>> Click Here To Read The Full Case Study <<<

Keep It Simple Stupid

One of my favourite sayings of all time is to ‘Keep It Simple Stupid’.

It’s a philosophy that I try to apply to every aspect of my life, from ranking websites to training for Ironman.

I often see threads in forums offering up crazily complicated advice to increase search engine rankings while 99% of the time all people need to do is fix on-site problems & build powerful links.

Note: Measuring the success of your entire SEO campaign is possible with the SEO visibility scores.

Fixing Onsite Problems

When I say fix on-site problems I am talking about things like:

  • Broken links
  • Duplicate titles/meta descriptions
  • Pages with no title/meta descriptions
  • URL strucutre
  • Internal linking
  • Duplicate content

Basically if you run a crawl, you don’t want to see things like this-

deepcrawl results

You want to make sure that you are seeing results like this-


Many people skip over things like that and are blinded with just building as many links as possible, but there is no point building links unless you have built a solid SEO foundation.

Building Links

When it comes to link building you should be focusing on getting links from highly authoritative domains that are relevant to your niche.

That might sound like hard work but there are 2 really easy ways to go about doing that depending on your budget.

You can either do manual outreach and guest posts to authoritative sites in your niche – just follow my link building strategies if you need help with that.


So if you are struggling to increase search engine traffic & sales, remember:

 Just keep it simple stupid!
If you want to make things really simple, then you could get me to design & execute a custom SEO strategy on your behalf.

It really doesn’t get any easier than that!

click here now

94 Responses

  1. vaibhav

    This is an amazing article and an eye-opener for me at least.
    You article are always a very good read.

    • Matthew Woodward
      February 12th, 2021 at 10:08 am

      Glad to hear that, thank you!

  2. BellaSusan

    Great post. I’t help me a lot. Thank you

    • Matthew Woodward
      November 11th, 2020 at 8:48 am

      Glad it helped :)

  3. dj

    Some great reading material here – even if some of it goes right over my head. I’m a one man band with a shopify store selling excellent bathroom products at competitive prices. However at the moment I’m only making minimal sales through word of mouth and nothing through the website. I’ve invested what little spare cash we have from the business in the pas on various SEO gigs all of which have never delivered. I would love Matthew / his team to help start pushing sales to my site as he seems to understand what is required. However the budgets you are looking at remain well out of my league. Are you able to offer some simple help advice or put together a plan where we could give a percnetage of future sales that come from a campaign you’ve put together. I’d love to hear how you could help in these very strange times. Many thanks

  4. ajay raykwar

    This is a great job, I got to learn a lot from it and I am thankful that you wrote this article.

    • Matthew Woodward
      January 27th, 2020 at 5:45 am

      Thanks Ajay, glad it’s been helpful.

  5. Joseph

    This article totally makes SEO sense

    • Matthew Woodward
      August 16th, 2019 at 10:25 pm

      Glad to hear it Joseph – hope the case studies help

      • shyam
        May 27th, 2020 at 2:54 am


        • Matthew Woodward
          May 27th, 2020 at 11:35 pm

          Glad to hear it Shyam

  6. vikas gupta

    I will try to implement the things you say for my health website.

    • Matthew Woodward
      August 12th, 2019 at 10:39 pm

      Good luck Vikas.

  7. Koleff

    I sell car parts and I tried to find some opportunities for backlinks. Unfortunately the big manufacturers don’t have blogs in their sites to use them as you propose. The car parts forums consider links as spam ro their links are nofollow. Have to take a shot at New York Times blog))).

    • Matthew Woodward
      March 8th, 2019 at 3:27 am

      Best of luck!

  8. SzivNet Flowers

    Interesting article as others are in most cases. We have learned useful things from your website and from your E-mail course.

    • Matthew Woodward
      October 12th, 2018 at 12:48 pm

      Great news! Thanks very much, I’m pleased you are finding the blog helpful!

  9. cyrush Holiday

    Amazing article, Matthwe
    can you help me some link building tools Like GSA

    • Matthew Woodward
      October 8th, 2018 at 11:16 am

      What do you need help with?

  10. manish verma

    Hello Mathhew Woodward first of all i would like to thanks for your all blogs. I have applied you all tricks on my site. i am working on digital marketing agency in lucknow. Now i can see amazing result when i applied your all tricks.

    • Matthew Woodward
      October 3rd, 2018 at 10:28 am

      Hey Manish, that is awesome news! Nice one.

  11. Sudarto

    I am very happy to read your articles. Very helpful for me to improve the performance of my blog. Although there hasn’t been much progress. I want to continue reading your article because I want to successfully increase revenue from my blog. Thanks.

    • Matthew Woodward
      September 10th, 2018 at 10:09 am

      Let me know how you get on

  12. Schufa

    great post with interesting case’s

    thanks a lot.

    • Matthew Woodward
      July 5th, 2018 at 5:57 pm

      Hey, no problem :)

  13. ritu sharma

    very helpful and interesting post. this really helped to those people like me who are seeking to improve their s.e.o .
    thanks for this

    • Matthew Woodward
      April 9th, 2018 at 4:21 pm

      Hiya Ritu, thanks I am glad you found it helpful, now time to implement

  14. usama nizamani

    Great Post!

    • Matthew Woodward
      April 2nd, 2018 at 2:04 pm

      Thanks Usama

  15. MrDublinGuide

    Hi Matt,
    Lovely and so so much informative article, and i love case studies!
    You have mention that you build backlinks using a combination of the software and also do in manually.
    i was wondering what’s the name of the software you use to build links,please.

  16. Sonia Ingriselli

    Jebus…this is friggen awesome Mathew…I peed a little with excitement when I read through the real estate case study. I’m the one who won semrush last summer and live on the Costa del Sol. So you can imagine that most of my clients are real estate based.

    This info is gold and I can’t thank you enough. I’ve been coming to a dead end street when it comes to marketing real estate out here. It feels like it’s 10x more competitive than anywhere else.

    I’ve done everything including some link building but I found it really difficult to get those links.

    I am running audits everywhere right now to see where I can make some improvements. Thanks again…you rock!

    • Matthew Woodward
      March 29th, 2017 at 10:46 am

      No problem Sonia, the real estate market is a tough cookie to crack that is for sure!

  17. Muhammad Hayat

    Such a great write up thanks matthew!!

    • Matthew Woodward
      February 26th, 2017 at 7:51 am

      Thanks Muhammad!

  18. Tom

    I struggle so much to get contextual links for my website, it’s so hard to stay focused. I have got a couple of links on other blog but keep hitting a glass ceiling with it all. Does someone have any tips on where to start?!

    • Matthew Woodward
      November 16th, 2016 at 11:05 am

      What is distracting you?

  19. jeff

    Many SEO’s overlook the importance of on-page factors. I recently had a client who actually had got to the middle of page 2 on her own in an easy local niche. After we analyzed the site, fix errors in wmt, did 301 redirects, fixed some of the structural issues and optimized for her kw’s the site started moving on it’s own. Links are not always the answer. Sometimes the sites is just holding itself down.

    • Matthew Woodward
      September 26th, 2016 at 12:24 pm

      Yes that is true, you can do some serious damage with onpage SEO alone!

  20. Nick Raineri

    It’s studies like this that are so intriguing. This article shows how real companies were able to make real growth by utilizing SEO strategies. Search engine optimization is such an efficient strategy to make use of when trying to increase revenue and results like these show how true that really is. Thanks for sharing this study Matthew.

    • Matthew Woodward
      September 9th, 2016 at 12:08 pm

      No problem Nick, SEO can really change the fortunes of any business.

  21. Steve

    Hey Matthew, hope all is good with you. Nice work on this piece of content, again just a top rate piece of content. I like to use the site audit by semrush, they seem to do a fairly through job. They seem to list all of the main problems that could be causing problems, broken links, url problems, then they talk about the title tags, description tags, to long, to short or maybe you don’t even have one. They also talk about the alt text if you have alt text or maybe you dont. So like i say the semrush site audit is good for sure, with free account you can only do one, but there are ways around that as i am sure you know. Thanks again for another great piece of content Matthew, just love getting your stuff and also reading your post. Thanks man,

    • Matthew Woodward
      September 9th, 2016 at 12:21 pm

      The problem with the SEMRush audit is it wont pickup duplicate content problems

  22. Morten Hemmer

    That is pretty crazy Matthew.. I hope one day that I can become as good to SEO as you are, but in the meantime I will keep learning and read your blog.
    Your are one of the most valuable bloggers there is out there on the world wide web I think and it’s all thanks to your crazy content! :) respect!

    • Matthew Woodward
      September 1st, 2016 at 3:05 pm

      Thanks Morten, and don’t hope – do it :) The best way to learn SEO is by actively doing it (and making a mess of things)

  23. Mrinal Dev

    Case studies are always the best way to learn anything. Live data helps in understanding better. It is always good to fix the error of website. Then do any link building process. Thanks for writing this post.

    • Matthew Woodward
      August 30th, 2016 at 8:38 am

      Yeah its critical to build a solid foundation before doing anything else

  24. Abel Pardo

    Hello Matthew, good post.

    I really liked your sentence: “there is no point building links unless you have built a solid SEO foundation”.

    Really good!

    • Matthew Woodward
      September 5th, 2016 at 9:09 am

      That is very true :)

  25. Bican Valeriu

    Good at onpage seo but I kinda fail at link building :( …

    • Matthew Woodward
      September 5th, 2016 at 9:13 am

      Practice makes perfect :)

  26. Mark Jukov

    Hey Matt,

    Out of curiosity: Do you build your own links, or do you instead rely on services and/or tools to do the job for you?

    • Matthew Woodward
      September 5th, 2016 at 9:14 am

      A combination of the above

  27. Joshua Hardwick

    Amazing post as usual, Matt. I really love the simplicity of it: link building and auditing, that’s it!

    IMO, link building without doing a full SEO audit FIRST is often like trying to polish a turd (not a saying I expect you hear too often in Costa Rica, ha!), as there are often deep-rooted on-site problems that won’t be fixed by building a few extra links. Sure, extra links pretty much always helps, but on-site problems will always just make them less effective. It’s often easier to fix the on-site errors than build a bunch of great links (as that’s fully under your control).

    Having said all that, I’d personally introduce one extra step to your two-step process: analysis/analytics.

    I’ve worked with so many people (and been guilty of it myself in the past) who are spending serious cash on building links and whatnot, but not setting up or looking at their analytics properly. IMO, there’s NO way you can make informed decisions as to where you should build links or focus your attention without proper analytics. There’s also no way to know what ISN’T working either, and if you can’t do that, you’re wasting time/money/effort.

    My personal “formula” goes something like this:

    Learn (e.g. audit) > Execute (e.g. fix on-site errors, build links, etc.) > Analyse (i.e. Google Anaytics – to see what’s working and what isn’t) > Adjust (keep doing the things that are working, stop doing the things that aren’t)

    Repeat. Repeat. Repeat! (and never stop!)

    BTW, I’d love to see how you do an SEO audit yourself (an idea for a blog post, perhaps?). Do you just use Deepcrawl/SF or other things too?

    Oh, and I almost forgot, how’s the Ironman prep coming along? :)

    • Matthew Woodward
      September 5th, 2016 at 9:17 am

      Yes you are right and you would be amazed how much resistance business/site owners give when you dare to criticise their on page SEO. Often telling you to ignore that and just build links /facepalm

      With analytics if it’s an established site that is doing well in search then yes, there are some golden nuggets often tucked away in there but for the most part people are fine with the default setup and a goal conversion here and there.

      I could do a more detailed post about audits with some real life examples I suppose, great idea!

      Ironman training is killing me and sucking all of my energy haha, I’m told it’s going to get harder!

      • Joshua Hardwick
        September 5th, 2016 at 1:38 pm

        Haha, I’m sure I’m the least physical person ever, so I’m pretty sure the ironman training would actually kill me!

        But yeah, I’d love to see a more detailed post around auditing sometime – it’s not something you see too many people talk about in the SEO world.

        • Matthew Woodward
          September 9th, 2016 at 12:22 pm

          Awesome good to know, I will add it to my post ideas list :)

  28. Maanikamili

    Good post. I learn something totally new and challenging on blogs I stumble upon on a daily basis. It will always be interesting to read articles from other authors and practice something from their websites…

  29. Onehalf AU

    These are just two steps, but there are a lot of things to get done to do these 2 steps. Some people building backlinks without performing on site audit. A SEO site audit is a critical first step that SEOs must undertake to understand the state of SEO.

    • Matthew Woodward
      September 5th, 2016 at 9:22 am

      I think most people rush out to build links and never even think about doing an audit

  30. Travis R

    Great article. but what do you do with the shitty results of my page now? lol Finding all those errors really help but what/who could I hire to fix it?


    • Matthew Woodward
      August 23rd, 2016 at 8:26 am

      Well most errors you can probably figure out how to fix yourself, otherwise you need to hire someone to do it

  31. Dan

    How does the ecommerce furniture company stack up against barker and stonehouse ?

    • Matthew Woodward
      August 23rd, 2016 at 8:32 am

      In what respect?

  32. Pranay

    Hi, Matthew

    Thanks for the and I have followed On-page optimization for one of my micro niche. It’s giving great results.

    Thanks for Sharing. Will test it out.

    • Matthew Woodward
      August 23rd, 2016 at 8:32 am

      No problem, just keep it simple!

  33. instadigital

    I know right? It’s so simple, you just have to build a solid foundation and 50% of the times that’s enough to outrank any low competition keyword. Keep writing relevant blog articles while you’re at it and watch the site grow organically. No need to “game” the Google’s algorithm.

    • Matthew Woodward
      August 23rd, 2016 at 8:33 am

      Well onsite stuff is only half the battle, the other half should be engineered with links.

  34. Oliver Fernandez

    Glad to see one SEO blogger NOT trying to look SEO something really hard and inaccessible. I like it :-)

    With effort, patience and perseverance, everybody can do SEO successfully.

    • Matthew Woodward
      August 23rd, 2016 at 8:35 am

      And those same qualities can be applied to anything in life, not just SEO!

  35. James

    I just read your “How To Start A Successful Blog And Make Money Online Step By Step” post and see you responding to every single comment. That must be quite tiresome. :) Do you find that it helps bringing in return visitors?

    • Matthew Woodward
      August 23rd, 2016 at 8:37 am

      I just think its common respect to engage with your readers, if people take the time out of their day to comment – I should do the same.

  36. Rodrigo da Silva

    Matthew, Thanks for the SEO Tips, really helpful and simple!

    I will try to implement these strategies in my blog using Screaming Frog.

    • Matthew Woodward
      August 18th, 2016 at 4:36 pm

      No problem Rodrigo :)

  37. Praveen Ravindran

    Fully agree with you, Matthew. These are definitely the two main components for success. On-Page audit & optimization is easy compared to building links. Less competitive niche can see good results from On-SIte Audit alone.

    • Matthew Woodward
      August 18th, 2016 at 4:37 pm

      Yes it can especially with internal links!

  38. Ramin Faizy

    thanks for sharing this seo best tips with us

    • Matthew Woodward
      August 18th, 2016 at 4:37 pm

      No problem Ramin!

  39. Luigi

    I really like case studies, are yours are some of the best in the market. If I may; when doing an in-depth on page seo analysis, which tool is good? Or manually is better?

    • Matthew Woodward
      August 18th, 2016 at 4:45 pm

      I like DeepCrawl

  40. Alex

    Really interesting Matthew. I like reading these kind of detailed case studies because it’s nice to see what strategies and processes quality seo’s are using, so I can learn and further my own skills.

    Any plans to open up marketer seal again by the way?

    • Matthew Woodward
      August 16th, 2016 at 11:15 am

      I dont have any firm date of when I will open it up again, but I will open it up again. I have already published 2 big updates to the course and I have mapped out the 3rd update, so when I publish that – I will open it up again.

      In the mean time, please join the waiting list :)

  41. Traiana

    do you used deepcrawl for the analysis?

    • Matthew Woodward
      August 16th, 2016 at 11:16 am

      Yes a lot of the time, you can also use Screaming Frog which is free for small sites but no way near as comprehensive – eg it wont find duplicate content

      • Craig
        August 17th, 2016 at 12:27 am

        Hi Mathew,

        So what other free services could we use together with screaming frog to get a comprehensive audit?


        • Matthew Woodward
          August 18th, 2016 at 4:40 pm

          If you want a truly comprehensive audit you will have to get your money out

  42. Saminu Eedris

    Hello Matthew,

    Thanks for 2 Steps SEO Tips, really helpful.

    I will try to implement these strategies to my blog.

    • Matthew Woodward
      August 16th, 2016 at 11:16 am

      No problem, just keep it simple :)

  43. Anon

    *sad face* it again seems that most of this is reliant on linking, but working in the affiliate business I’m in there is pretty much no option of getting authority links or finding a service to provide those links. Every time I see someone talking about getting links for SEO benefit they always leave it so vague, saying “it can be hard” and “keep at it”… it’s nearly impossible to get links from high authority sites, that’s just the truth. Unless you’re in the SEO business and you can pimp each other out (easily done, because you both benefit from that and can then use the stats to push your SEO services giving the impression that it can be done, when really that benefit is specific to you in your industry) there is no real way to do this for many other industries because it’s all one-sided.

    Basically, it’s easy for people in the SEO field to get all these links, because they all benefit from delivering impressive stats to sell their services.

    • Matthew Woodward
      August 16th, 2016 at 11:12 am

      I’ve succesfully ranked sites for clients in niches like transgender adult phone lines, commercial construction, adult massage parlours, illicit drugs & supplements, marine services and many more weird niches – so I do not agree with your comment.

      On the surface it seems like you have a very closed mindset which is stopping you from seeing the woods for the trees and theres a number of tutorials on this blog that enable you to build quality links in any niche.

      With that said, please tell me your niche and I will tell you precisely how to get links for it (feel free to email me the website privately)

  44. John

    These is my favorite kind of posts. How real businesses made real changes and exactly what it accomplished. Will be bookmarking these studies for later reference, great post as usual Matthew!

    • Matthew Woodward
      August 16th, 2016 at 11:13 am

      Thanks John, glad you enjoyed it!

    • ritu sharma
      April 4th, 2018 at 1:04 am

      nice comment .

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