SEO Powersuite Review – Why I Consider It An Essential Tool

Review of: SEO Powersuite

Reviewed by:
On November 15, 2012
Last modified:December 15, 2017


I have used SEO Powersuite for as long as I can remember and I consider it an essential. The industry leading set of tools gives you everything you need to manage your SEO campaigns.

I consider SEO Powersuite to be central to my online business. I have been using their suite of tools for a number of years, they have paid for themselves multiples times over which I will show you in my SEO Powersuite review today.

Each tool helps you out in different areas of SEO & website management.

You can use Website Auditor to diagnose onsite problems, RankTracker to keep track of your search positions, SEO SpyGlass to find your competitors backlinks & LinkAssistant to find high quality backlink sources.

It really is some of the best SEO software on the market that I use on a daily basis and this is also the reason its at the very top of my tools of the trade page.

This SEO Powersuite review will show you the benefits of each tool and how to use them, consider it a tutorial and review wrapped into one!

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My SEO Powersuite Review Tutorial

SEO Powersuite review


Video Transcript

Hi guys, Matthew Woodward here and welcome to my SEO power suite review. SEO Power suite is a suite of SEO tools that I use on a daily basis.

It is one my core tools that’s that gives me the edge over the competition. I use it for a huge range of tasks from website audits to link building

Its critical to my business, I would be lost without it! You can use SEO Powersuite to manage every aspect of your SEO campaigns.

It includes 4 separate tools which are website auditor, rank tracker, SEO spyglass and link assistant. I’ll cover each one separately throughout this video.

You can use it for everything including completing detailed SEO audits & reviews, tracking all of your rankings in every search engine, finding and downloading yours or your competitors backlinks and discovering high quality link partners.

And some of my readers will be happy to hear its compatible with Windows, Mac & Linux which is rare for an SEO tool!

The Website Auditor tool is great for getting an overall picture of your sites onsite SEO

It will spider your entire site downloading relevant information.
Using that data it will check for a range of onsite issues.
You can use it to optimise your site structure and internal linking.
There are a huge range of detailed reports that you can brand as your own.
But most importantly it will help you to identify and fix onsite issues quickly and easily.

The Rank Tracker tool is the most advanced rank tracking solution available today.

You can check rankings for as many different URLs and keywords as you want up to 1,000 results deep.
You can also monitor all of your competitors rankings & compare your performance.
It supports well over 300 different search engines around the world.
You can setup totally hands free scheduling and updates.
There are a huge range of detailed reports that you can brand as your own.
But most importantly you own and control the data – if you use a web based service you could lose all your historical ranking data in the blink of an eye. Any former SE Scout customers will testify to how important owning your data is.

SEO Spyglass is a very handy tool.

Firstly it allows you to find and download backlinks
It can grab these from a huge range of sources including its own private database
You can use it find your own or your competitors backlinks
Then you can compare your backlink profile with your competitors to identify weakness and opportunities
It provides detailed analysis with a huge range of metrics
and you can export a range of detailed brand able reports.

LinkAssistant can be used throughout your link building tasks

It is great for identifying potential link partners and prospects
Once identified you can use the mass mailing & management features to contact them all
You can keep track of all of your campaigns with ease
However I use it slightly differently to automate my guest posting campaigns. Please see the separate how to tutorial on my site for more details about that.

So let’s have a detailed look about website auditor and see how it all works and how we set up our first audit.

So this is what website auditor looks like and to get started all you need to do is enter the URL you want to conduct an audit for here and enable the expert options, click next. Now here you can choose lots of different factors for it to check against your site, so I’m going to leave all the internal factors ticked. External factors all I want to know is the page rank, my pages I don’t really care about cash dates and down here you can check various options for the structure and coding of the website and I’m going to tick all of these. Then you just click on next. And scan all pages of no depth limits and leave all of these settings at default. And it will now go out and spider your website and check against all of those different factors and come back with their report. So while it does that I’m just going to pause the video. Okay that’s now finished and its found 174 URLs in total and took 10 minutes so we can click finish. And now it will say, do you want to go and update the various over ranking factors that it can check. So we can click on yes here and again we have lots of different ranking factors. Some of them we’ve seen before some of them we haven’t. And you can also click on add more ranking factors here and you can include things like social media functions and checks and we’re going to include all of those. As well as ticks over options on word and initially available on the first run of this site. So we go click okay here, then we can say where we got the internal factors for, external factors we collected all of those before and we don’t the cash dates, the social media stuff it’s pretty cool and the one structure factor that we didn’t get before which was page size. So now we can just click on next and it will go out and fetch all of those metrics for automatically. So I’m going to pause the video while it completes. So website auditor has finished updating all of that and if we click on finish, we can now start having a look at all of these different information that it has returned.

Now a lot of this does not make much sense and is difficult to kind of review at first glance. So I’m just going to take you through a few of the different ways we can view this data. You can see all of the different reports up here on this dropdown, so we can look at all of our pages by page rank, so we can look at all the PR 2 pages on my site, along with some different information about each of them and we can have a look at pages of html validation arrows and we can look at popularity and social media and see how our pages perform there. So look at this page we’ve had a hundred twitter mentions, 66 mentions on Facebook and as you’ve probably noticed Google plus has not been reported there. And to pull out that trick on what we do is click on here to edit the report and we can choose to add some additional columns in here. so let’s find page Google plus ones move that one over and we will have it display that after twitter, Facebook, Google plus 1. And click okay, okay again and there you can see the new column there reporting all of our plus ones.

So that’s social sharing and things like that. But where it really comes into its own is the reports it generates. You can enter the company branding if you’re going to be selling these reports but I’m not going to. Let’s wait for it to generate, okay so very quickly we can get some statistics about the crawl and the issues that it’s had. We’ve got one page of a missing title tag, threes 8 pages of title text too long, 2 page titles and meta descriptions and 63 pages with no meta description tag at all and lots of html validations arrows lots of CSS validation arrows. We can see how Google PR is distributed across the pages there. And lots of statistics including broken bulletin, stats and things like that. So a very kind of brief overview report. You can actually come and get a much more detailed look at things which will break everything down for you even further.

And lets come down and have a look, we’ve got all of the crawl stats again and we can take a look at pages we’ve redirected clients servers. A list of those pages with the missing tag there it is. Pages by the title text too long, we can see a lot of forum topics there they’re going to need addressing. Pages are duplicate titles and you just get the general idea. You can just kind of run through this report and go through taking it off as you fix things. Lots of html error I’m surely going to have to take a look at that.

And what else have we got, I’m assuming I’ve got some broken links across my site, I actually done an audit on it for a long time, you’d be surprised what crops up in these audits when you’ve done one or even not done one for a few months. It doesn’t seem I have any broken links.

So that is the website order again all of these reports are completely customizable and each one of them looks a bit different and there we go. That’s just a slightly different with a few more bits of information there. But again these are the customized bulk. You can include or exclude this information as you want most links 2 pages there, most links from pages no follow up tribute, status quotes, content analysis loads and loads and loads of different factors of your site analyzed through these different reports here.

So that is the website auditor. And now let’s move on to rank tracker and look out how you can set that auto track your rankings and all of your competitors. So this is rank tracker. This is what you’ll see the first time you start the software. So you just want to enter the URL of the site. You want to check the rankings for and click on next. And it will go out and fetch your site initially. Then you can choose which search engine you want to check your rankings for and these are all categorized by country so you can go for USA or Google or you might wanted Google and Bing for example. But as I am on the UK, trying to rank a UK website I will choose Google uk, Bing UK and yahoo uk and then click on next.

You can then enter a link of keywords, I’m just going to enter a very short list I’ve prepared just to show you how the rank tracker works. And click on next. And this will now go out and check the rankings for my site against all of those keywords. And as you can see its currently going through 10 pages of results which is the first hundred results but you can actually configure it to check the top one thousand if you want to. And if we click on finish here we can take a look at what it’s found. So for by SEO not in the top 100 in here Bing but number 1in Google UK and if we look down here we get a little graph but I’d say this is a first check were not going to see much historical data I will show you a little bit of that a little bit later on and here we can see I’m number 1 across the board from my name, my name with SEO and for the link building, content machine review number 1 in Google, number 4 in Google for just content machine and number 1 in Google UK for buy SEO.

So that is the basics of rank tracker and you saw how quickly it was to check open the rankings for 6 keywords. You get lots of different views here, allow you to monitor what’s going on. You can get a more detailed view here as well as visibility differences and things like that. You can see what’s top 10 in any search engine. So I’m just going to load a historical project of lots of historical data to show this off to you a bit more. So let me just pause the video. Okay so here is one of my personal sites, I’m tracking the Google ranking USA for it. As you can see from this rank graph it used to perform pretty well till it got slapped and I’ve just been working the last few months to bring it back up and it is finally. And as you can see lots and lots of number 1 spots here, number 3 and you can see the trend here with this lap and the increase. This one looked like it got away relatively unscathed. This one this lap and the increase and you can see this kind of history for all of your keywords. You can also have a look at the history records, and look at all the different check dates and what ranking it was each date that you checked it. And you can also have a look at the visibility graph to see how visible it was in the search engines, how its changed over time and you can also connect your Google analytics account and see how many visits you got from the specific keyword and how that has changed over time.

So it gives you a rally good overview of your rankings as well as the traffic that brings. You can also get lots of different views like we can get a more detailed view here and just look at the differences or we can perhaps just say I’d like to know about the keywords that are losing positions and just look at those and see what can be done to reverse that or you can have a look at say what keywords have netted the results and we can say here 1 has entered the top 1000 as I check it. You can just look at what keywords have dropped from the top results and have a look at why that is. So as you can see there’s plenty for you to look at in terms of rank tracking here and what it can do. You can also export lots of different types of reports perfect for showing your boss or clients and there’s loads of different reports you can pick from here and you can completely customize them as well as to what data each of them includes there’s various tags that you can use there as well as fully brand them up your company profile and logos so if you’re an SEO company you can brand it with reports to give to your clients. There’s lots of settings such as proxy rotation, human emulation, the rank checking mode allows you to specify the number of results to check . There’s loads of different options in here. If you want it to, I haven’t done it in this example here but you can also add in your competitors and their URL and it will also track their rankings against yours. And then the ranking graphs down here, you will actually see how your competitor’s rankings compared to yours directly. So this is rank tracker, hopefully you can see why I think it is the best rank tracking software the amount of features which it’s got is really advanced and more importantly you own all of these historical data is. All local and saved to your computer. So as long as you can keep a back up of that you will never ever lose your historical ranking data.

So let’s move swiftly on to the detailed look on the SEO spyglass where you can use it to find and download all of your backlinks. So this is what you’ll see when you first launch SEO spyglass. You can either enter a keyword that you want to rank for here and it will downloads all of the backlinks so the people currently ranking. Or you can enter a specific URL which is what I’m going to do here so I just type my blog address into here show expert options is checked and click next. We can choose from various backlink sources and it will go out and check on each of these for backlinks pointing to our URL. I’m just going to use all the USA ones and click next. And you can also connect your Google analytics account to see which backlinks can actually bring a new traffic. So I’m just going to pause the video while I do that.

Okay I have done that and we can tell it to find an unlimited number of backlinks and to automatically exclude duplicates. Click on next and it will automatically go out and fetch all of those for us. And as you can see very quickly it has returned 815 backlinks in just over 10 seconds. And I’m just going to cancel this task for the sake of sharing and oh there we go it’s done. So 18 seconds to find 826 backlinks. We can click on finish. And you can see a list of all the links here and now we just need to go out and fetch some additional data about them. So it promises to do that click on yes and here you can see lots of different factors to choose from. You can also add some more factors in here such as indexation popularity and social media popularity and various other factors here. so I’m just going to leave the default ones in play here, domain age domain IP, domain page, elixir rank domain directory, demos listing, yahoo directory listing. Various page info and external factors. So we can click on next and that will go out and update all of those factors for us for our 826 backlinks. So I’m just going to pause the video while it foes that.

Okay so it’s taken just in 9 minutes to get all the data and 826 links if we click on finish. Straight away we’ve got a list of our links here along with a title wherever it’s still linking or not. What anchor text do you use the anchor text URL the page PR, how many external links are on the backlink page and the total links including internal links and other factors such as link value IP and domain page rank and things like that.

Now all of these columns are all sortable so we can have a lot up here and we’ll find down here, I have got a PR five link coming in here nextweb.com and I’ve also got a page rank full link coming here. And we can always sort this data as well and we can remove all of the links that no longer link back here. and we’ve got lots of nodes there lots and lots of nodes, highlight those and just press delete or delete, remove backlinks here. and that would delete those. So now we’re just left with the lit of all active backlinks and we can look at all different types of reports up here. But most interestingly is the statistics and we can get a range of stats about all of our links broken down into different tabs. So let’s take a look at some of those. So we can see what domain extensions our links are coming from, nearly 91% are coming from .coms. the domain and the number of links and its percentage of links coming from each domain. So as you can see traffic planet there, your account 44% of my entire link profile which is pretty high. Domain page rank we can get a breakdown of the page rank of the domains that are linking to us so we can see mostly PR 3 domains coming in here. Webpage PR so the actual PR of the page is that are linking to you mostly a hyphen a few zeros, some 1s, 2s, 3s,4s and a 5. And that’s a pretty much natural looking profile. You can also look at what keywords are coming in as well as the anchor text and the percentage across all of your pages here and various other things such as the most commonly used anchor URL, IP address country whether your backlinks have the mass listings or not, yahoo listings and whether they can link back to you. So that is the general statistics let’s take a look at some of the reports. So you can customize your reports into your own branding if you want to, I don’t want to. And let’s have a look at the initial report it generates. You can see various statuses about your backlinks, and you know the age, geography, text versus image do follow verses no follow. The top 30 rank URLs, top 30 anchor texts and various over items here and you’ve all sorts of written reports build in that you can choose from, let’s just have a look at this one while it builds that. And this is just a complete list of all of the backlinks along with the details of them. SEO success blueprint let’s have a look at that report. And here we go.

So let’s see this is just an ordinary report with a bit of information of your backlinks in it. But all of these reports are completely customizable. You can add and remove different sections as and when you want to. And these are great for sending to your clients or to your boss just to appease them with different statistics and its also a great tool for looking to your competitors backlinks because you can see very quickly and easily exactly why they rank and not only that but the anchor text they’re using and have the ability to visit the page and try and get the same link that they’ve got. So overall SEO spyglass is a great tool. If you really wanted to you could come up here and add in over projects to compare against so if you have the project for your competitors so you can actually compare your entire backlink profile against your competitors. See where you’re stronger and try and replicate their links where possible. So that is SEO spyglass.

And last but not least is the link assistant for finding high quality links. So this is link assistant and its really good at finding places to get high quality links from. And I also use it to automate guest posting but there’s a separate tutorial available for that on my blog. So let’s get started.

Let’s just enter our website’s URL here and click on next and that will go out and fetch some relevant information and the anchor text to rank for, brief description for our site and next contact name and email address and click finish. And first thing that we want to do is look up some potential link partners. And to do that you click on search and you got a few options here, you can find sites by keyword search or sites which have link submission forms etc so let’s do the keyword search one first. Make sure enable options is ticked click on next enter keywords I’m just going to go with SEO, nice and easy next. And these are the search engines it will use to find potential partners click next. And you can tell it to acquire a certain number of partners just for this example I’ve set that to 10 and click next. You can use the interested partners filter so it will only return results where it already has resources directory partners links or recommended. I’m going to click next here and I leave this at default and I always tick this.

And these are ranking actions and filters so you can actually just return sites that have you can say I only want to see these sites which have the domain page rank of more than PR 2. And it will only return link partners with domains of PR 2 or more, I’m just going to untick all of the filters here. And then it will go out search search engines for you and go and process data for potential link partners. So I’m just going to pause it while it does that. Okay that’s finished and here are the results and you can pick which ones to add to your partner’s list so I’m just going to take a few here and click next. And finish.

And right here you can see here is the potential partner domains and link to the resources page where you may be able to get a link as well as their email addresses to contact them. So let’s just have a look at the over search methods, let’s just take a look at find sites that link submission forms quickly. And again we’re going to go with SEO, here you can type all of the different partner scripts at it, its compatible with I just leave them all ticked, click next. And next here and we’re going to find another potential 10 partners using the interested partners filter, getting the complete URLs without any of these filters in play. And that will go out and find it for us so let’s just pause the video. Okay so we’ve got some more partners here and in fact just tick them all and bring them all in. click next next and finish.

So here you can see we’ve got lots of potential partners and we can include some additional information here by editing the report and such as we can find out the domain page rank the elixir rank possibly if we wanted to get traffic from our links as well. Click on okay, okay again and to get that information we need to click on update, update ranking factors and here we can see the different factors we can choose from, we can also add more ranking factors in here. also social media metrics in that just to review each domain thoroughly before you decide you want a backlink from it. So I’m just going to get rid of that and include those click next and you can see that’s going quickly and updating those for us. And now we can sort by domain PR, or elixir rank, so you’ve got a couple of options now you can either visit the various backlink pages that it’s found and you can see here some resource pages and some link exchange pages that you can probably just visit and submit your link to. Otherwise you can send them all in email, we can see its automatically extracted emails here so we can highlight those right click, click send email to selected partners. Now link assistant comes with some default templates here and this is a default template that you can see and you can add your own templates in and I recommend writing your own template here because this is generally used to propose a link exchange. When really what you want to happen is just them linked to you.

So feel free to customize the emails that go out here to your heart’s content and stop prospecting people for some potential links and you can then manage it all. I’ve actually done nothing in here but if you come up to the reports again and they’re brandable you can get reports on your activities with your link building throughout this tool. It’s just really nice and easy way to find potential partners getting in touch with them, getting links with your competitors cannot get and it’s really an invaluable tool especially if you’re doing backlinking and things like that.

And I just wanted to quickly show you this project from my guest post automation tutorial which you can find on my blog. Hey you can see how I have got a list of potential link partners all have right pages so they accept guests posts and then if I want to contact any of these and request a guest post. So let’s say okay this week I’m going to try and guest post for these guys. I can just right click, send email to selected partners. Up here I’ve got a special email I wrote called guest post request. That introduces me, who I am and of course an article and quickly just click on send okay and send the email out to all of these partners. Come up to the mail tab here and any replies that I get, I can manage them all through here and then, over here you can just update the statuses of your attempt so as you can see up here guest post request sent, I’ve sent them a request and I’ve had a response. These guys I’ve not yet contacted and if we just sort this status column, and I’ve got status here the guest post live on the back page here the guest post is live on. So link assistant has a huge amount of uses if you think about it properly, I like using it for guest posting personally as you can see so be sure to check out the tutorial on my blog which covers that vast detail.

So that pretty much wraps up my review. SEO Powersuite consists of-

Website Auditor, which you can use to conduct details SEO audits.
Rank Tracker, to track all of your rankings and your competitors performance.
SEO Spy Glass, to download and analyse all of your backlinks.
And Link assistant, for finding potential link partners and prospects.
I have used SEO Powersuite for about 3 years now and is an essential suite of tools for any serious SEO.
Don’t forget there is a 100% free trial for you to download and play with!

Thanks for watching my review. If you want to watch some high quality SEO tutorials then head over to my blog right now at www.matthewwoodward.co.uk

If you have any questions, just visit my site and click on ask a question.

Feel free to sign up to my email list in my sidebar or at the end of one of my posts, see ya![/spoiler]

Resources In The Video

SEO Powersuite – Download the free version right now!
BuyProxies.org – My preferred proxy provider.

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SEO Powersuite is an essential collection of tools that I use for a variety of tasks every day.

I use it to manage my SEO campaigns, build links and even audit websites using the four different tools it includes-

  1. Website Auditor
  2. Rank Tracker
  3. SEO Spyglass
  4. Link Assistant

With all 4 of these combined, SEO Powersuite can create detailed SEO reviews, track rankings in all search engines, and check competitor backlinks to boost your website over theirs.

And one of the best parts is that this software is compatible with Mac, Windows and Linux which is rare for an SEO tool!

Let’s take a quick look at each of the pieces of software that is included with SEO Powersuite.

Website Auditor

website auditorWebsite Auditor is great to get a full review of your onsite SEO.

  • Downloads information from your site
  • Checks for onsite problems
  • Create customisable detailed reports

The main function of Website Auditor is to locate onsite SEO issues that you can fix.

Rank Tracker

rank trackerRankTracker can be used to track a variety of rankings across the web.

  • Search and compare rankings in over 300 search engines
  • Check rankings for hundreds of URLs and keywords
  • track your competitors
  • Create customisable reports

But most importantly you own all of the data!

SEO Spyglass

seo spyglassSEO Spyglass is great for spying on your competitors backlinks.

  • Search and download backlinks from a wide range of sources
  • Find your own or your competitor’s back links
  • Compare your competitor’s link profiles
  • Create customisable detailed reports

It is a great tool for monitoring any link building campaign!

Link Assistant

link assistantLink Assistant helps you get new backlinks & manage the outreach process.

  • Identifies potential linking partners
  • Offers a mass mailing tool for large email campaigns
  • Keeps track of your outreach campaigns

I actually use it to find guest posting sites.

Now let’s take a look at these tools in detail!

Website Auditor

Auditing your website is easy! Just enter your website URL under Create New Website Optimization Project, check expert options and click Next.

Website Auditor New Campaign

You’ll see a bunch of different choices so I’m going to select internal options, page rank, and all the options for the coding and structure of the site.

Click Next and select Scan all pages of no depth limit and everything else can be left at default.

Website Auditor New Scan

You will see it came back with a list of URL’s and now you want to click Yes to update the various ranking factors.

Want to add more ranking factors? Just click on Add more ranking factors and tick the social media and some other external factors that weren’t added initially.

Hit Next and after it is done, you’ll see the final report all nice and updated.

Website Auditor Results

It is a bit complicated when you look at it at first but I’m going to show you a few ways you can arrange the data.

There is a drop down bar on the right where you can choose how to view the data either by page rank, pages with HTML Errors, unavailable pages or popularity in social media.

If you check out the social media popularity data, you’ll see that Google plus is missing from the columns. To add Google Plus, click settings, highlight social media statistics, click edit and add the Google Plus column and other ones you want.

Website Auditor Report

The real magic is the audit reports it creates. It includes a bunch of things like-

  • Crawling stats
  • Content and structure crawl stats
  • HTML validation
  • CSS validation
  • Google PR distribution
  • Link statistics
  • Broken links

If you are planning to sell the reports, you can enter your company profile for branding and customize it to how you like.

The report breaks everything down in detail so it’ll tell you if there are any broken links, meta tags missing, duplicate page titles and so on. You can use this report to go through and address all the issues it finds.

As you can see this is very handy in that sense. I see that I have lots of HTML errors that I need to fix!

Rank Tracker

Creating a new rank tracking project is easy with the wizard. All you need to do is-

  1. Enter your URL and hit Next
  2. Select your search engines
  3. Enter keywords and click Next

Rank Tracker New Project

Depending on your location, choose which search engines you want to look for which is organised by countries. Since I’m in the UK I’m going to select Google UK, Yahoo UK and also Bing UK.

You can change it so that it checks the top 1,000 results or leave it at default to check the first 100.

RankTracker Keywords

The results are displayed with a report and a progress graph underneath.

You can see I have results in the number 1 position on Google UK for some keywords but not in Bing and Yahoo UK. I’m number 1 for Matthew Woodward, Matthew Woodward SEO, and tiered link building.

You can change the display to show different ranks and different ways to view your data for more details.

Since this is the first report we’ve created, you won’t see too much but let’s take a look at an older one with lots of data.

RankTracker detailed report

This graph shows a ton more data from one of my personal sites over the past few months.

I was ranking pretty good on Google USA until I got hit and the rankings took a huge dip. I’ve been working hard to bring them back up to that number one spot which it slowly has.

With this report you will be able to see-

  • Progress graph
  • Historical records
  • Ranking data
  • Visibility graph
  • Visits graph (with Google Analytics account)
  • Rank by keyword

The data gives you a bunch of detail that you can look at it in different ways in terms of keyword ranking. You can export these customized reports to show clients or your boss.

You can even compare your competitor’s statistics to see how you do against them.

So this is why I think this is the number one rank tracker tool out there. It has plenty of advanced options and the best part is that you are the owner of this data.

If you happen to rely on a web based service that loses the data you are in trouble. This happened to me with SEScout losing all my historical rankings so now I like to be in full control of the data.

SEO Spyglass

Now onto SEO Spyglass! To start a new project, either enter the keyword or URL you want to grab the backlinks for.

Make sure that show expert options is ticked!

SEO Spy Glass New Campaign

Next choose the backlink sources you want it to use. I’m going to check all of the USA ones and hit Next again.

Remember you can include your Google Analytics account to see more traffic details on the backlinks you chose. When you get to Step 4, tick exclude duplicates and unlimited number of backlinks to find.

SEO Spyglass Backlink Sources

After its gone and fetched all of the backlinks, you can choose to fetch more data about them.

Say Yes and you can add other metrics like-

  • Anchor text used
  • If the link is still live
  • Indexed in Google
  • Social media popularity
  • Internal factors such as domain age
  • External factors such as Google Page Rank

Hit Next for the system to update all the data.

SEO Spy Glass Results

There are several ways to customize your columns to sort the data how you like. To look at just the active links, you can click on Link Back and delete all the links that have no links.

Choose the drop down bar on the right to view different reports and click Statistics to see a stat report about all the links.

SEO Spyglass Stats Report

Click through the tabs to check stats about Domain Page rank, Domain, Webpage PR, Keywords, Anchor text, anchor URL, IP address and so on.

You can also export a detailed report and customise it like this-

SEO Spyglass Full Report

The report gives you data about several statistics such as:

  • Domain statistics
  • Current backlink statuses
  • Follow vs no follow
  • Any other data it has fetched

It also includes various information such as the top 30 Anchor URl’s, top 30 anchor texts, and top 30 linking domains. You can look at the reports in all sorts of ways depending on what you want to focus on.

All these reports are customizable to personalize for your boss and they will easily be able to see all the information they want.

Your boss will thank you!

This is a super useful tool for looking at your competitor’s backlinks since it breaks everything down in an easy to understand way.

There’s even a project comparison feature that you can use to compare your own link profile against your competitor’s backlink profile easily.

Link Assistant

Using LinkAssistant to find high quality link partners is easy as well!

  1. Start a new project
  2. Enter website URL
  3. Enter Anchor text and description
  4. Enter Contact information

Link Assistant New Project

So now select Search and you have a few options to find partners.

Let’s select Find sites by keyword first. Enter a few keywords to look for and I left the number of partners at 10.

If you use the interested partners filter, this will bring back only recommended results or results that already have resources directory partner links.

The rest can be left at default and set the ranking factors to how you want your results to be filtered in.

As soon as it has brought back the results, choose which ones you want to add. I’m just going to pick a couple and click Finish.

Link Assistant Link Partners

Right away, you will see the potential partner list come up along with their email, partner domains, backlink page and status.

So that is one way to find possible partners. Let’s take a look at some other ways.

SEO powersuite

This time let’s choose find sites with link submission forms. Enter your keywords again, choose your partner using scripts, tick the interested partner filter and hit next to complete the search.

I’m going to check all of the results to add them to the partner list.

SEO power suite

Now we have a bunch more potential partners. Click the settings button to include more information like domain page rank or Alexa rank.

Once you’ve chosen which extra info to add, click OK and select update ranking factors. Make sure to review all of the domains first!

After it’s updated, you’ll see the new updates in your complete report. You can decide to visit the found backlinks or email the selected partners.

If you choose to email, Link Assistant has some pre-made templates you can use but I suggest writing your own to ask for a link, not a link exchange.

Like the other tools, you can brand your own custom reports to send out.

Link Assistant makes it easy to find potential partners and to contact them for a backlink that your competition may not get. This gives you a great edge up on your competitors!

Guest Post Automation

You can also use Link Assistant to automate the guest posting process somewhat.

Link Assistant Guest Posting

I have created a much more detailed tutorial about this if you want to check it out.

In fact it has lots of cool uses if you think out of the box a little bit. Watching my more detailed tutorial will show you what I mean.

Wrapping It Up!

For the past three years, I’ve been using SEO Powersuite as a crucial part of my SEO regime.

It includes 4 awesome tools- Website Auditor, Rank Tracker, SEO Spyglass and Link Assistant.

You will be able to track your and your competitor’s performance, inspect your backlinks, find possible partners and create detailed SEO reports.

There is even a free version for you to try out!

Resources In This Tutorial

SEO Powersuite – Download the free version right now!
BuyProxies.org – My preferred proxy provider.

110 Responses

  1. Aditya Shirodkar

    I am in again… hope to win this time… great contest as always :) good luck to everyone.

    • Matthew Woodward
      November 15th, 2012 at 5:32 pm

      Good luck mate! Chances of winning are high based on the last competition entrys

    • Link-Assistant.Com
      November 16th, 2012 at 7:35 am

      Welcome back! Good luck from Link-Assistant.Com's team as well! Let the the strongest win))

  2. Hazli Khalim

    Tweeted! I am pretty confident that I am going to win this. I was born for this. This is my destiny. =)

    • Link-Assistant.Com
      November 16th, 2012 at 7:33 am

      We like your mood, Hazli! Destiny loves the persuasive and confident ones :)))

    • Matthew Woodward
      November 16th, 2012 at 5:48 pm

      Haha good luck sir thanks for entering!

  3. DDWM Vancouver Website Design Marketing

    Thanks for the opportunity – makes one wonder what you have in store for the Holidays. ;)

    • Matthew Woodward
      November 16th, 2012 at 5:47 pm

      Actually I honestly have nothing lined up yet or even potentially lined up. Will see what I can do :P Im launching some free software soon if that counts ^^

    • DDWM Vancouver Website Design Marketing
      November 16th, 2012 at 8:56 pm

      MatthewWoodward.co.uk seems I've been suffering from foot-in-mouth syndrome over this last week. Free software most certainly counts!

  4. Rijo Abraham

    I wont get this prize. Anyways a tweet for this nice video. Thinking of buying Rank tracker but costs very high. So I have to stick with market samurai.

    • Rijo Abraham
      November 16th, 2012 at 1:36 am

      Its the tool everyone knows but never use most of the time. Rank tracker is top class. 100x better than market samurai.

    • Link-Assistant.Com
      November 16th, 2012 at 7:39 am

      Hey, Rijo! It's always pleasant to hear people rank our software so high! You should probably keep an eye on our website and social networks profiles to be updated on discounts and competitions that we conduct periodically. There are plenty of opportunities to get SEO PowerSuite at a more comfortable price :) Cheer up and just check our news from time to time ;)

    • Matthew Woodward
      November 16th, 2012 at 5:48 pm

      Keep your fingers crossed and you never know! Even if you don't win you know I'll hook you up with something at the end of the competition, everyones a winner on my blog!

  5. John Nre

    Hey, do you do freelance writing? If you don't kindly let me know…. sent you a PM on 2 forums without a reply!

    • Matthew Woodward
      November 16th, 2012 at 5:49 pm

      Replied to your email :)

  6. Link-Assistant.Com

    Cool competition, Matthew! Thanks for making this contest possible, we're very glad to give our software to such an amazing community. Link-Assistant.Com's team wishes luck to all participants!

    • Matthew Woodward
      November 16th, 2012 at 5:49 pm

      Thanks for giving me the opportunity to put it together =D

  7. Debarshi Ghosh Dastidar

    I wont apply cause I know I wont win :( never own any giveaway :(…..

    • Matthew Woodward
      November 29th, 2012 at 10:39 am

      Your chances of winning are pretty high =D

  8. Debarshi Ghosh Dastidar

    applied.. hope I win this time..

  9. Saul

    Great Competition – I need these tools!! Your videos are great mate!

  10. Tyler Collins

    Hey Matthew,

    Loved your review of SEO Powersuite, I’ve purchased a license for this and I’m looking forward to using it on my clients websites!

    Out of curiosity, how have you done the “Click Here to Read the Transcript” I’m interested in using this on a clients website.


    • Matthew Woodward
      January 15th, 2013 at 9:43 am

      Hi Tyler,

      Its called WP Spoiler

  11. fesada

    I’ve just downloaded the trial. It seems to be a nice tool. And how do I enter the competition ?

  12. skyf


    was wondering if you use proxies with seo power suite and link tracker

    been trying so many different solutions for proxies to work with rank tracker but haven’t found one that works…………..

    be great if you have a suggestion for proxy source for rank tracker :)

    thanks matt

    • Matthew Woodward
      February 25th, 2013 at 10:07 am


      Yes I do – like you I had huge problems finding reliable ones. For example ‘SquidProxies’ sucked at anything to do with rank tracking/Google, I have had a great experience with https://www.matthewwoodward.co.uk/get/BuyProxies/ though and the semi dedicateds from those guys spanked the ‘dedicated’ ones from Squid.

  13. dan

    I use powersuite all the time-rank tracker mainly, as well as website auditor and spyglass-now wouldnt be without these tools -top stuff

    • Matthew Woodward
      February 26th, 2013 at 9:21 am

      That makes two of us =D

  14. max23

    Great Competition – I need these tools!! Your videos are great mate…!!!

    • Matthew Woodward
      March 19th, 2013 at 9:11 am

      Competition is over sorry =\

  15. Liam ODowd

    I have to say I am massive fan of SEO PowerSuite, especially as its available on OSX and a lot of SEO software overlooks mac.

    • Matthew Woodward
      April 8th, 2013 at 3:43 pm

      Yeah its great that it is cross platform – rare for an SEO tool ^^

  16. iosif gabor

    I use SEO Powersuite Enterprise version, it’s a must have tool, what every webmaster must have.

    The seo spyglass is not so faster, take hours sometimes to check all the back links for big sites but do a good job.

    • Matthew Woodward
      April 22nd, 2013 at 11:49 am


      I have to agree :)

      You can increase the speed of spyglass with more proxies/connections ^^

    • Vitaly
      January 21st, 2014 at 11:38 am

      Hi Iosif!

      To speed up the process, you can update ranking factors for your backlinks in chunks.

      Just select 700-1000 backlinks from the list – right-click on the selection and select ranking factors to update. Next repeat the procedure for the rest of your links.

      Also, you can allocate more memory for the app to be able to process more data at a time.


      Link-Assistant.Com Team

  17. seofreak

    Thanks for the video, usually most most of the time you can find just articles, but very few interesting video reviews.

    • Matthew Woodward
      May 16th, 2013 at 8:06 am

      Thanks =D

  18. Iffi

    so who won the contest?

    • Matthew Woodward
      July 29th, 2013 at 10:43 am

      Stuart Jewson, Dustin Gomez & Anna Mirasol

  19. Max

    The best tools, I have ever tried!

    • Matthew Woodward
      August 13th, 2013 at 3:57 pm

      Word to that ^^

  20. Adam Teow

    Hi Matt,

    Just curious =) Do you pay for the monthly algo updates? Cos I have friends who have been using the software for a number of years and they never purchased the monthly updates.

    Just checking cos it is almost time to purchase the algo updates.

    • Matthew Woodward
      August 13th, 2013 at 3:43 pm

      Yes overtime as the data sources make changes the software wont be able to return the results you need.

  21. mofeenster

    Hi Matthew, your insights are invaluable, thanks! I just wanted to ask about your thoughts on Rank Tracker. I use it, in fact swear by it. But it’s become frustrating to use the keyword suggestion tool which is built in to it.

    Currently it only returns suggestions from America! How bad is that?

    I was wondering how you get around this issue, I personally just use Google’s keyword tool directly now, but I really miss this feature in Rank Tracker.


    • Matthew Woodward
      September 3rd, 2013 at 7:53 pm

      Hi Morgan,

      Give the team a shout and im sure they’ll help you out!

      • mofeenster
        September 4th, 2013 at 8:22 am

        Hi Matthew, I know that, their service is good – especially Yuri. I just wanted to know if you have encountered this issue and what tips you have to get around it?

        • Matthew Woodward
          September 8th, 2013 at 2:58 pm


          I don’t use the keyword suggestion tool so your guess is as good as mine in that respect lol

  22. Mark

    Hi Matt,

    I have been using Rank Tracker for around 2 years now and its always been a really great bit of software but its not working so great over the last few weeks with google not returning results after about 10 keywords.

    I’m using it with rotating proxies on a VPS and am still getting the same problems. Just wondering if anyone else is having any probs at the moment.

    Great blog BTW – and thanks for the New Scrapebox Tutorial


    • Matthew Woodward
      September 20th, 2013 at 9:35 am

      Get in touch with support there can be a number of things wrong

    • Vitaly
      January 21st, 2014 at 11:47 am

      Hello Mark.

      This is the case when we need to have a closer look at your software settings and logs.

      If you are still having this issue, please send us your project for analysis via Help – Send Project To Support (with a short description of the issue in the comments).

      We will analyze all the files and tell you what is causing the issue.

      Link-Assistant.Com Team

  23. Tushar Nagpal

    What are your views on Traffic Travis?

    • Matthew Woodward
      December 21st, 2013 at 12:42 am

      Haven’t used it extensively enough to cast a valid opinion

  24. jaison

    I amlaready using it and really beneficial for webmasters to use it.

    • Matthew Woodward
      January 2nd, 2014 at 11:54 am

      It is indeed!

  25. mindlesswizard

    I think this tool has one of the best features. I once it used it for my friend and the results was great. I let it run for hours and the tool came back with my competitors backlinks report.

    Anchor texts, page url, keywords etc.

    Thinking to buy it for myself :)

    • Matthew Woodward
      January 8th, 2014 at 11:44 am

      The whole suite is pretty good!

  26. Reven

    Nice tutorial!!!

    I am little bit confuse by checking sites backlinks. Here in tutorial you checked matthewwoodward.co.uk backlinks and it show you 826 backlinks……When i checked your site backlinks in ahrefs it show me up to 20k backlinks and in webmeup show me 11k+ backlinks of your website……so why SEO SpyGlass show only 826 Backlinks.

  27. Elmer

    I noticed one small flaw – the SEO Spyglass link next to the page is the same as Rank Tracker’s

    • Matthew Woodward
      May 31st, 2014 at 5:23 pm

      Ahh nice spot thanks – fixed :)

  28. Lucas


    So, I was using Moz but I really liked SEOPowerSuite.

    But, I didn’t understand why there is a option for Proxies and Captcha.

    And exist a huge difference between the Professional package and the Enterprise package?

    • Matthew Woodward
      July 2nd, 2014 at 1:15 am

      That’s because it looks up a lot of data from lots of sources that may block it

  29. sal

    great articles, but I am confused as to were to stop, I could download heeps of software, they all sound good!

    would Powersuite replace Traffic Travis ?

    • Matthew Woodward
      August 27th, 2014 at 10:47 pm

      Yes it would!

  30. Dominic Wells

    Hey Matt,

    I own a copy of SEO Power suite and was thinking about how Link Assistant might compare to Scrapebox if you’re simply looking to generate a list of say, 500-1000 sites in your niche for outreach.

    I’ve heard Neil Patel talk about using scrapebox to generate a list like that when he creates his “ultimate guides”, then mailing them to let them know about it and nudge them for a link.

    Seems to me that Link Assistant could be used for the same thing, but since I don’t own SB, I was wondering if you think it would be superior?


    • Matthew Woodward
      November 21st, 2014 at 4:16 pm


      Yeah it can be used for the same thing, scrapebox is quicker at scraping results but doesnt have any mailing functions

  31. Adam

    Dig the grossly verbose (and pretty) reports you can smash out with this app, here’s hoping this software suite doesn’t end up ‘in the cloud’ lol

    • Matthew Woodward
      December 19th, 2014 at 3:45 pm

      One of the main reasons I use their RankTracker is because it’s not cloud based!

  32. rel

    Which one I sgould honestly buy SEO Powersuite or ultimate DEMON i’m confuse.

    • Matthew Woodward
      March 10th, 2015 at 8:40 am

      They both do very different things so it depends on what you want to achieve.

  33. Tom

    which is better in term of search engine ranking, a website built in WordPress (self hosted) or self make php site? Kindly advice.

    • Matthew Woodward
      March 12th, 2015 at 8:33 am

      Makes no difference at all

  34. Ashish

    Cool competition ………I want to win this.

    • Matthew Woodward
      June 4th, 2015 at 2:25 pm

      It closed a long time ago sorry

  35. Thomas Charlie

    I think this tool has one of the best features ever. I am using this tool since four months and results are awesome and it save our precious time. I ran it for few minutes and competitor keywords are on my table.
    I recently write review on this as well for promoting its services.

    • Matthew Woodward
      July 6th, 2015 at 9:36 am

      Which feature is that?

  36. Raúl

    Hi Matthew, got a knoob question:

    If you use proxies, like the ones you referred to buyproxies.com, you don’t have to buy captchas anymore?

    Thanks for everything, you are the man!!

    • Matthew Woodward
      August 12th, 2015 at 12:36 pm

      In SEO Powersuite it would be very unlikely you would see a captcha but still possible. The best setup is to use https://www.matthewwoodward.co.uk/reviews/gsa-captcha-breaker/

      • Raul
        August 23rd, 2015 at 7:39 pm

        You were right, no captchas needed when the right proxies in place, thanks!!

        • Matthew Woodward
          August 24th, 2015 at 12:59 pm

          No problem :)

  37. jane


    • Matthew Woodward
      August 27th, 2015 at 10:22 am


  38. David Carass

    Your software is buggy on linux! I’m using Debian v. 8 – Jessie. I installed your seopowersuite, ran it, managed to initialize a browser window clicking on Google Analytics, went through the wizard step by step, and in the end it froze.

    I noted at the bottom it said I should upgrade my version of Java, so I did this – to version 8. I re-ran the program, this time, clicking on Google analytics opens up an alert: browser window initialization failed.

    Pity, I was looking forward to using your software.

    • Matthew Woodward
      January 19th, 2016 at 3:43 pm

      This isn’t my software sorry, speak with support of the company that makes it directly.

  39. Rizve Joarder

    I am panning to buy but price is huge. any discount code available?

  40. Thomas Brennan

    Hello everyone,

    Well, the software is cool.
    I asked for a trial period to be sure before the purchase and would like to say that is much cheaper in comparison to other tools with the same available features. Actually there are minor cons, but with the latest anti-block solution I forgot about them. No proxies and captchas – that’s what I needed.

    • Matthew Woodward
      June 2nd, 2016 at 9:05 am

      Depending on how much you are doing with it, it is possible you will need proxies if you scale up your projects!

  41. Andrew Stutz

    Hey Matthew, what do you think of Seo power suit after the recent updates? Would you say it’s a big improvement? I’m seriously thinking of picking it up rather than paying the large monthly payments for other tools. Thanks in advance.

    • Matthew Woodward
      June 16th, 2016 at 11:43 am

      It’s a very versatile suite of tools versus what you actually pay for it!

  42. Brandon

    I really like what I see in SEO Powersuite with their recent updates. The anti-block feature is really great, I used to spend about $100 per month for proxies and captchas, now all this is resolved on their end, which is really cool. Hope they will run some sale soon to upgrade to Enterprise with a discount.

    • Matthew Woodward
      October 12th, 2016 at 10:33 am

      I guess they will have one for Black Friday next month?

  43. Jessie

    Ah, a huge fan too! Just like keeping it all organized, and I must say – I just love the handy interface across all tools. That new anti-ban feature is a bless, too! It may not always be working flawlessly, but this must have been a ton of work behind it, so I`m glad to deal with it while I can wave goodbye to the proxies and captchas.

    Still, my favorite one is WebsiteAuditor – I can see most of the weak spots after a few-clicks audit, and all the stats are really actionable. This is just way more user-friendly than most of the tools, with all the tips and recommendations at hand. Definitely going to get an extra one for a friend during the nearest sale!

  44. Hemendra Purohit

    Hey Matthew I am confused between semrush and Seopowersuit. Which one i should buy. Looking for your recommendation

    • Matthew Woodward
      November 8th, 2016 at 10:12 am

      Well that depends on your goals and what you are trying to achieve

  45. Thomas Brennan


    Have tried the software and was rather surprised with the features it offers and the price it asks.
    The subscription made me think twice before the purchase, but when you done simple calculations you’ll see that the price is lower than it could be.
    Also I saved money on buying proxies and anti-captchas, as these guys put the anti-block solution into the software.
    For the main minus is that the tools are desktop type.
    Should I recommend – absolutely yes (but it’s on your choice);).

  46. Patrick Dinehart

    I am a newbie in the content, affiliate, social, and sales funnel world.

    I have a basic understanding of building links and on page Seo from your blog and Moz.

    Is SEO power suite a great affordable place to start? Or should I buy SEO monitor and use The free versions of SEO explorer and moz tools until I make more to spend more? $300 is a bit high for a college student. I got Buzz Bundle Black Friday for $100 :)

    Thank you for all the help you have given freely so far!

    • Matthew Woodward
      November 15th, 2016 at 9:46 am

      You to buy the tool that best aligns to your strategy and current goals

  47. Enet J.

    Thanks for this review, Matthew! I’m a happy owner of Website Auditor and SEO Spyglass, so I agree, the tools are great! I like the way they are improving them this year, especially Auditor – now it is very powerful! It shows so much info about the website and so much work to do :D

    I’m thinking about RankTracker right now. It has anti-ban option now so I hope this tool will also work for me.

    • Matthew Woodward
      December 22nd, 2016 at 10:57 am

      If you drop them a mail they might let you upgrade to the full SEO Powersuite for a low fee rather than buying RanKTracker separately

  48. Bufferlord

    I tried the free version. Really need to try it in greater depth before buying. Among all, I think it’s the cheapest compared to monthly subscription.

    • Matthew Woodward
      February 26th, 2017 at 7:52 am

      Yes its definitely good value for money!

  49. Amanet Auto

    Hello, I have one question there is no cheaper package where I can buy spy glass? I just need for a site so, ther current version is very expensive and I can not afford it, thank you, I managed to buy rank Tracker.

    • Matthew Woodward
      July 12th, 2017 at 4:56 pm

      No sorry :( sometimes they have sales though so sign up for the trial

  50. puspendu seth

    I am really astonished after seeing that seo powersuite gives 50 to 75% discount during black friday. So i am really thankful to you as this website will help everyone like me to know the discount offer during black friday.

    • Matthew Woodward
      July 14th, 2017 at 8:16 pm

      No worrys :)

  51. Antje

    What’s up mates, how is the whole thing, and what you wish for to say regarding this piece of writing, in my view its
    genuinely remarkable for me.

    • Matthew Woodward
      May 31st, 2018 at 10:31 am


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