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Investing in a WordPress theme is a big decision. This is how your site is going to look and feel to your customers for the next few months or years. It’s going to be a deciding factor in how much traffic you get, how people view your business and how much money you make. If...

Can I share with you two of the biggest lies in marketing? Email marketing is dead Your email marketing software doesn’t matter Firstly, email marketing isn’t dead. No matter what that dude said on Reddit. It’s thriving, and it’s integral to making money online. Secondly, your software – the platform you use to email from...

Can I tell you one of the most common misconceptions in SEO? Social Media backlinks are not pointless. I get why many marketers think they are (perhaps including you). It’s because they’re no follow and they don’t ‘count’ in the realms of usual SEO. But the truth is that social signals play a role as...

I’m sure you’ll agree with me when I say: Using Google Search Console is more work than it needs to be. Trying to get hold of the right data at the right time can mean hours of work, complicated exports and endless frustration finding just where the heck everything is. There has to be an...