The SumoMe Welcome Mat plugin makes it easy to increase email conversion. It has a number of features that make it easy to design & deploy attractive email optin forms along with handy features like split testing.
If you’re like me and like to make more money without all the hard work of increasing traffic and spending money then I’ve got a special treat for you with the SumoMe plugin.
Today I’m going to reveal a case study that shows you how to increase your email subscribers by 431% in less than 15 minutes using the free SumoMe welcome mat plugin!
To put that in real numbers, for every 100 visitors that is the difference between earning $19.94 and $105.96 thanks to my email marketing strategy.
And if that is the difference it makes to just 100 visitors, think about the impact it has on a blog with nearly 60,000 visitors per month.
Regardless of whether you only have a handful of visitors or millions
Pay attention to what you’re about to learn!
You’re leaving huge amounts of money on the table if you don’t.
What Will I Learn?
What You Will Need
- An existing website
- The free SumoMe tools pack to grow your website
My Constant Quest For Conversion
Since launching the blog it has earned over $500,000 and that success is largely down to constantly testing different methods to increase my email subscribers.
I’ve done that since day 1 and cannot stress enough how important it is that you do too.
All of these tests take minutes to setup but have provided huge ongoing rewards for life.
Every now and then I make a break through, last time I increased my email conversion rate that added $36,403 to my bottom line.
How To Increase Your Conversion By 431%
One way I tried to increase my conversion rate by installing a plugin to help my homepage.
Like most sites, my homepage gets most of the traffic and like most sites, it was not optimised for conversions.
Then when Stuart Walker called me out and made me look pretty stupid on my own blog I knew I had to fix it.
To do that I bought the premium PlugMatter plugin at a cost of $57 to add an optin feature box to the homepage easily that I could split test.
That worked great at first-
You can see the homepage feature box was converting at 2.22% on average, not bad at all.
The problem was that over time and no matter how many split tests I ran, this became less and less effective-
That resulted in an average conversion rate of 1.12% – nearly half of what it was originally.
So with that in mind, I knew something drastic had to change and decided to test some alternative solutions.
Introducing The SumoMe Welcome Mat Plugin
The SumoMe team recently released a free plugin dedicated to increasing email subscribers called Welcome Mat.
They promise that the plugin will take any page on your site and transform it into the highest converting page on your site, most sites either double or triple their conversion rates.
That is a pretty bold claim to make.
I’m going to tell you straight off the bat that they delivered big.
It took conversion from a stale 1.12% to an explosive 5.95% – the difference between $19.94 and $105.96 per 100 visitors.
The home page had 16,229 visitors last month, so that’s the difference between $3,237 and $17,197 from the same amount of traffic.
Let me be clear, the 100% free Welcome Mat plugin transformed the blog in minutes.
A Sneak Peak Behind The Scenes…
Installing the Welcome Mat plugin took a couple of clicks and I immediately created my very first campaign and Welcome Mat which looked like this-
I decided to keep the messaging and copy as close as possible to the original feature box that the premium PlugMatter plugin was generating.
Then I created a different version of the Welcome Mat to split test with-
I tried to keep all of the copy and messaging the same to work out which design converted better before testing anything else.
The results of this very first test that I setup were pretty impressive-
The first Welcome Mat converted at 4.13% and the second one at 3.65%
Both of which are a huge improvement over the original 1.12% conversion I was getting with the expensive premium plugin solution.
Taking It One Step Further
Most people would have been pretty happy with a 268% increase in conversion for 15 minutes work but I knew I could squeeze it further.
The first split test was all about figuring out which design converted better, so this test was all about figuring out which words converted better.
In the past I have had great success just by changing the colour of a button.
So I decided to see what impact changing just 1 word could have on conversion.
I took the winning design and duplicated it twice changing just 1 word each time-
The results speak for themselves, this time conversion increased to a staggering 5.95%!
All by changing just one word!
I guess you are wondering what word that was?
Wrapping It Up
So what are you waiting for?
Download the 100% free Welcome Mat plugin by SumoMe right now and set it up.
Then just follow these steps to maximise conversion-
- Install the SumoMe Welcome Mat plugin
- Create your first campaign
- Create 2 Welcome Mats with different designs but the same words
- Let the experiment run until a clear winner is found
- Create a second campaign
- Create 3 welcome mats with the winning design but tweak the headline
- Rinse, repeat, profit.