Summary:
Samcart provides everything you need to process transactions in your business. It's easy to use, integrates with everything and is backed with awesome support. Not only that but they have advanced split testing features that helped me make an extra $24,074 in quite literally just a few clicks. What more do you want?
I’m going to be honest.
One of the greatest missed opportunities for businesses is the checkout experience.
It’s where your customers review their selections…
…and make their final decisions!
So before I launched my first 6 figure product, I knew I had to find a top-notch shopping cart.
I needed a cart that could:
- Link with different payment processors.
- Have beautiful checkout page templates.
- Help me upsell products.
- A/B test.
- And integrate with my online tools.
I had a lot of different requirements.
But with the global average rate of cart abandonment hitting 75.6%, I understood the importance of optimizing the checkout experience.
And that’s how I found out about SamCart.
I was super impressed with SamCart and used it to promote my first product.
And that was way back in 2015, so I am more than qualified to be writing this SamCart review and showing you all the features I use to achieve solid sales numbers.
What Will I Learn?
What is SamCart?
SamCart is a piece of 3rd party shopping cart software that is jam packed with features to help you increase sales.
That is why I use SamCart for product launches.
It is a simple add-on that helps you make the most of every sale by optimizing the checkout experience, so you get higher conversion rates.
SamCart also offers a 14-day free trial.
So if their shopping cart isn’t right for your product…
Then simply cancel your account at any time.
How Much Does SamCart Cost?
I’m not going to lie.
SamCart is one of the more expensive shopping carts out there.
They offer two tiers.
- PRO that comes at $99/month
- Premium at $199/month.
With Premium, you get all the Pro features. But you also get a subscription saver, which automatically recovers failed subscription payments which will quite literally pay for itself.
You can also create and manage your own private sales team via the Affiliate Center.
What Do I Get For My Money?
Here we’re going to dive into SamCart’s features. I’ll go through each of their key features and show you how I used it to launch my first product.
Beautiful Checkout Designs
SamCart has amazing checkout designs.
Just have a look at the template library.
Out of all the options above, this is the one I ended up using.
It’s simple and clear.
Easy for the user to navigate and input their purchasing details.
And it’s also highly customizable.
You can:
- Set preset colors
- Define your own colors
- Toggle different fields
- Add custom fields
- Choose your checkout button text
- Include guarantee terms
- Include testimonials
- Add custom content
- Include Terms and Conditions
I know you’re aware of the importance of web design.
But did you know…
38% of visitors will stop engaging with a website if the content or layout is unattractive?
Yup.
SamCart’s checkout templates do a fantastic job of showcasing your product and accepting orders on one page.
Plus you can split test your checkout designs in just a couple of clicks to make sure you are getting as much value from every visitor as possible.
Order Bumps
An order bump is a supplementary product displayed on your checkout page.
Think of it like…last minute upselling.
It’s a great way to significantly increase your average order value by allowing customers to add on another product at checkout.
Just look at McDonald’s.
Their strategy is to sell you the cheapest burger they can. They don’t make much profit on the burger, but they make a huge profit from their fries and drinks.
I wanted to do the same with my product launch so I took advantage of SamCart’s OrderBump feature just before the customer entered their credit card details.
And…I got 44 orders from this order bump.
On SamCart, you can create your own order bumps in the ‘Upsells’ Tab.
And customize the order bump and its description.
1 Click Upsells
I love how easy SamCart makes upselling products.
Let’s think of it this way.
When you’re selling online, you don’t always get the opportunity to make additional offers during the checkout process.
And if you wait until after your customer has left your checkout page to sell to them, you’ll need to go through so many different steps.
They’ll need to:
- Open their email
- Click over to your checkout page
- Consider your offer
- Find their wallet
- Get their credit card
- Re-Enter their payment information
- Re-Enter their personal information
- AND THEN buy the additional upsell
Your customers see the upsell right after they place their order!
This way, all your customer needs to do is.
- Consider the offer
- Add the Upsell to their order
Why do you think large companies like Amazon do it?
Because it works!
A/B Testing
A/B Testing is a method of comparing two different versions of a website against each other. The idea is to see which one performs better.
For example:
If you’re A/B Testing your checkout page, you can test 2 different product descriptions to see which one converts better.
It’s a great way to take the guesswork out of optimizing your website.
When you’ve added up all your experiments, you’ll significantly improve your conversion rates over time.
When I A/B Tested 3 different versions of my sales funnel in SamCart…
The results were shocking!
As you can see, my 2nd sales funnel configuration had the lowest conversion rate of 11%.
It also had the lowest customer value at only $44.92.
But the winning combination generated an extra $64.37 per customer which is a 43% increase!
Scroll down the page, and you will see this:
Click on ‘New Test Variation’.
And create your Test Variation.
And… you’ll see this.
Here, you’ll have a control and a second checkout variant.
If you hover across the options, you’ll see that the second option has the word ‘V2’.
If you click on ‘V2’, SamCart will redirect you to the ‘Product Details’ page.
Here you can edit the details. Any edits you make will apply to the second version and not the control.
I recommend changing one variable at a time.
This way, you know what’s making a difference in your conversion rate or average customer value.
Payment Plans
Did you know that if you add a payment plan to your checkout page…
Yup.
This data comes straight from the SamCart database, the world’s largest source of checkout conversion information.
So…what exactly is a payment plan?
Instead of paying the total upfront cost of the product, you take its price and break it down into 3 or 4 chunks.
For example:
If your online course costs $300, you can offer a payment plan that charges ‘3 payments of $100.00.’
When you add in the option to break up the payments, you’ll attract a new group of people.
They’re great.
Especially on high ticket expensive products.
So when I used Payment Plans to launch my first product, I saw some pretty amazing results.
As you can see in this picture, I offered two types of Payment Plans.
- One for ‘3x Payments.’
- One for ‘2x Payments.’
The 2x Payments received 1758 views. It gained 24 orders and made $6,684 in sales.
You’ll see this pop-up.
Under ‘Product Payment Frequency’, click on the dropdown.
Here, you can select an option.
For example:
If your product costs $100 and you want to set up 5 monthly payments of $20, click on recurring monthly.
But.
Here’s something you need to be careful of.
Instead of putting 5 payments of $20.
You want to input ‘Product Price’ first (so the customer pays the first $20 after entering their card details.)
And then enter the remaining number of payments.
So 4 Payments of $20.
Now there’s one more thing we need to do.
Go back to the original ‘One-Time Payment Plan’ of this product on the ‘Product Page’.
In this example, it’s the ‘$100 Sample Product’.
Click on ‘edit’.
Click on ‘Payments’.
And then, scroll to the ‘Secondary Payment Options’.
Select your option.
Then write your primary product description (what the original one-time payment is).
And then, add your secondary payment option description.
Then hit ‘Save’!
And…this is what your users will see.
Automatic Coupons
Consumers love coupons.
It’s thrilling. It’s exciting. And it helps us save money on the items we love to purchase.
As for businesses, it’s a great way to get a quick burst of sales.
While many businesses use coupons, 78% of consumers said they would prefer coupons to be automatically applied to their purchases.
It makes the process purchasing with a coupon, quicker and easier.
With SamCart, you can do this.
Under ‘Product Details’, scroll to the bottom.
And you will find ‘Coupons’.
Switch ‘Allow Coupons’ to ‘ON’.
Click ‘Add Coupon’.
Fill in the details below.
Then click ‘Create Coupon’.
You should see this.
Then click ‘Save Changes’ and you’re done-
The coupon code will be live and ready to use in seconds!
Affiliate Program
Remember how I told you, you could have your own private sales team that will sell your products for you?
Welcome to the SamCart Affiliate Center.
Before we continue, the Affiliate Center is only available for Premium users.
So if you’re on the Basic or Pro Plan, you won’t be able to access it.
So how does it work?
First, you need to get your affiliates to sign up for the program. SmartCart automatically generates an ‘Affiliate Signup Page’ where your affiliates can apply.
Begin by accessing the ‘Affiliate Center’ under ‘Apps’.
You’ll find the affiliate sign up link just here:
It will look like this.
You can copy the link to your affiliate signup, and send it to your potential affiliates.
Once the affiliate fills out and submits this form, they will see that their application has been sent.
And that their account approval is pending.
You can approve your affiliate’s status here.
Alternatively, you can also automatically accept affiliates.
Here, instead of receiving a ‘pending approval’ message, the affiliate will be taken to their dashboard.
They will receive a message with a login link.
When it comes to commissions and Affiliate Payout, your affiliates will earn 50% for every product in your SamCart account by default.
You can customize these rates if you’d like to.
To change your commission structure, scroll down to the ‘Commission Structure’ table.
Here, you can change the commission payment type from ‘percentage’ to ‘amount’.
By setting a percentage of 50%, your affiliates will earn 50% of your product’s sale price.
But If you’re setting a flat rate of $50, your affiliates earn $50 in commission anytime the product is sold, regardless of what this product costs.
When it comes to payments, all you need to do is go to ‘PayOut’ and upload the CSV File into your PayPal Account.
This way, you can MassPay with just a few clicks.
If you want to know more information on how the SamCart Affiliate Center works, you can visit this link here.
Integrates with Everything
And finally, SamCart can seamlessly integrate with many 3rd party apps.
Yup.
From a range of different industries as well!
Integrations are great because they save you so much time.
You can:
- Link the checkout process to Zapier to help automate your tasks.
- Load SamCart customers into ActiveCampaign, ConvertKit, and MailChimp to follow-up with your customers via email.
- Automatically add customers as a contact in Hubspot.
- Connect SamCart with Stripe and PayPal to accept live payments.
- Integrate SamCart with popular Page Builders like WordPress.
So how do you Integrate with SamCart?
Go into ‘Marketplace Settings’.
Then Click on ‘Integrations’.
Under ‘Integration Setup’, you can see a list of your active integrations connected via the ‘Integration Engine’.
To add a new integration, click on the ‘Add New’ button.
Select an integration.
Then, label the integration.
Add API Key.
And then click ‘Add Integration’.
And Voila!
Wrapping It Up
SamCart is a great shopping cart if you’re looking to launch a product anytime soon.
- It’s easy to use.
- Links with different payment processors.
- Has beautiful page templates.
- And helps you upsell products with just 1 click of a button.
So if you want to sell to more people and increase your average order value…
What are your thoughts?