How I Increased My Wordpress Blogs Income With Banner Advertising

I am going to show you how to increase your Wordpress blogs income with banner advertising.

It takes next to no time to setup, but once setup you will have a completely new recurring revenue stream that runs on complete auto pilot.

It might sound complicated, but don’t worry! It is really easy to add banners to your Wordpress site to start generating revenue.

How to start a successful blog in 7 days

What Is Banner Advertising?

Banner advertising (sometimes called displaying advertising) is one of the oldest and most established advertising techniques on the internet.

If you have spent more than 60 seconds on the internet you will have seen ad banners at some point. They are literally everywhere!

In fact if you take a look at my sidebar you will see that I have a 300×250 banner setup which rotates through various advertisers banners.

You can see precisely how much I make from banner adveriting on the blog in my monthly income reports.

How Does Banner Advertising Work?

Its pretty simple really – you have the advertiser and the publisher.

The publisher (this blog for example) makes certain ad banner space available to rent.

The advertiser (can be anyone) rents the space with a banner that links to wherever.

Sometimes there is a 3rd party involved such as BuySellAds or Google Adsense that help bridge the gap between advertisers and publishers, for a fee.

How To Make Money From Banner Advertising

Well that depends if you are acting as the publisher or the advertiser.

As The Advertiser

As the advertiser you can hunt out advertising opportunities across the web, place your banner/affiliate link and generate sales.

No link building, no site, no email list – heck you can even use the banners provided by the affiliate program.

As The Publisher

In this case, this blog/me is the publisher. I choose where the ad spots will be, the pricing and how many ads will be in rotation.

It can be as simple as having 4 125×125 banners in the sidebar rotating 2 per slot at $20 per month each.

That would earn an extra $160 per month more than the blog is earning without them.

But as the publisher you do risk not selling the ad space which makes you precisely nothing.

Unless you place your own affiliate banners there temporarily, which I do :)

How Much Money Does This Blog Make?

I introduced the 4 125×125 banners you see in the sidebar a few months back which have earnt a total of $610.

At the weekend (13th April 2013) I opened up the following ad positions-

  • 2x 468×60 banners at the end of the post (2 per slot)
  • 1x 125×125 banner at the end of the post (3 per slot)
  • 5x text link ads in the sidebar (1 per slot)

I chose those positions because they weren’t too obtrusive for my current audience but still got decent eyeball coverage.

That is a fine line to walk, time will tell if I succeeded with my judgement.

I got in touch with current/previous advertisers and in just 14 hours 75% of them sold out bringing in an additional $428, making for a total of $1,038 from banner ads alone.

What is banner advertising?

I’m guessing my traffic converts well for you guys as nearly all of those sales were repeat orders :)

I also chose to increase prices of the sidebar 125×125 banners due to the blog getting triple the traffic now than it did when I set those prices.

There is another advertising option, which is a sponsored review set at $997. I want to point out here that a paid review, does not mean a good review.

It means I will reserve a portion of my time to review the product/service as I personally see it, the payment simply secures my time and my time alone.

Basically if your product/service sucks, my readers will know about it and I’ll back it up.

Anyway, back on topic.

Earning Potential

This means through banner advertising on this blog alone the monthly earning potential is-

  • Sidebar 125×125 – $360
  • Sidebar text links – $50
  • End post 468×60 – $260
  • End post 125×125 -$165

A total of $835 per month.

Now that assumes the advertising space is always sold, but in just a few months I had a list of people waiting for ad spots and willing to pay more.

how to add banners in Wordpress blogs

Even so, when the ad spots aren’t filled my own relevant banners with affiliate links are rotated so its win win from my end!

That doesn’t even take into account the $997 (at time of writing) sponsored post price which I’m choosing to limit to 1 a month. If you want a video by the way add 50%.

All of that extra income and earnings potential was literally created out of thin air.

You can do it as well in less than an hour!

How To Add Banner Advertising To Wordpress Blogs

Adding banner, text link and post based advertising to your blog is really is with Wordpress based banner advertising software.

I chose a Wordpress plugin that handled everything banner advertising related and provides a self serve management system for advertisers.

That plugin is OIOPublisher, costs just $47 and takes the hard work out of every aspect of selling banner advertising on your site. I have more than made my money back :)

This means all I actually have to do is approve or reject banner ads as they come in.

OIOPublisher handles the rest including putting them live, taking them down on the right date, processing billing, providing advertiser statistics, sending out notification emails, geo targeting, category targeting and so on.

Once they have paid I get an email like this, click approve/reject and that is it.

OIO Publisher New Banner Advertising Sales

Easy money.

How To Set It Up

Setting up OIOPublisher is really easy and is no more difficult than-

  1. Install the plugin
  2. Create an AdZone (eg Sidebar 125×125 banners) and setup pricing
  3. Setup default banners to use if there are no current advertisers
  4. Setup payments (just your PayPal email address)
  5. Use the sidebar widget or paste the code where you want the banners to appear

That is it! Check out the settings I have used for my end post 468×60 banner-

OIO Publisher banner advertising settings
Click the image above for the full version

OIOPublisher comes with a great widget making it easy to add adverts into your sidebar or you can just paste the supplied PHP/Javascript where you want them to appear.

I have manually edited my themes single.php file to include them at the end of posts.

Setting Up An Advertisers Page

So now you have an awesome easy to manage self serving ad platform setup – but how are you actually going to sell it?

For that – you need to create an advertisers page!

This is the page where you can really go all out with your balls out to sell your advertising.

What You Should Include

You should provide all of the information the potential advertiser needs to make a decision upfront before getting into the nitty gritty.

Ideally you just want to write this once and never have to update it again ever.

Audience Interests

Straight away I highlight my audiences interests – insert relevant keywords here to get picked up by people that scrape for new opportunities ;)

Then I breakdown my traffic by country – this is key information for any advertiser.

As you can see now is a good time to establish some credibility so I grasp onto those awards like there is no tomorrow.

Live Traffic Stats

I decided to go the extra mile on this page and add live traffic stats that update automatically so advertisers can get a live view of things.

That also means I don’t have to update the page, the less work for me the better!

This is done with the 100% free SeeTheStats.com service and I tweaked the colours to match my blog a little.

Advertising Options

Now they are hooked, this is the time to start talking about banner advertising options.

I clearly define each of the ad zones on the blog and how many other ads will be in rotation.

With the sponsored blog post I go into a lot of detail because, well if you read it you’ll see why that is important to state upfront.

Learn how to start a blog that people notice in 7 days

Frequently Asked Questions

In order to make this as self serving (and as little work for us) as possible we need to answer potential questions upfront.

Just put together a short FAQ which will hopefully answer any questions the advertiser has on the spot and save them from emailing you.

Links To Buy

At this point we haven’t mentioned price or availability, this is all done on the self serve OIOPublisher page.

But make sure you have scattered a bunch of ‘Click Here To Advertise’ links throughout the page.

Putting It All Together

So now you have OIOPublisher taking the hard work out of the technical side.

And an advertise here page that tells people everything they need to know about advertising on the site.

Now all you need to do is sell that banner advertising space and there are a couple of different approaches to that.

Personally all I have done is add it to my navigation bar up top and mention it on social media channels.

You could however take advantage of the OIOPublisher marketplace which automatically finds advertisers for you or you can reach out to people directly.

Don’t be scared of using Scrapebox to find a list of potential publishers that may want to advertise on your site, use the foundation technique taught in this tutorial to contact them all.

In fact don’t be scared to use Scrapebox to find potential places to advertise with this little gem of a search query.

It is also worth checking out who is advertising on your competitors sites/blogs. If they are already advertising there, you can be sure they have the budget to advertise on your site as well!

OIOPublisher also allows you to setup an affiliate program so affiliates can sell your ad space for you!

I created recurring revenue out of thin air in less than an hour this weekend with banner advertising, so what are you waiting for?

181 Responses

  1. Maulik Shah

    Blog is really informative for me. Thank you so much for sharing.

    • Matthew Woodward
      September 7th, 2020 at 10:56 am

      Thank you for reading Maulik.

  2. daniel

    Thanks, bro, I was actually looking for information on advertising on my blog before I found your article. great job bro.

    • Matthew Woodward
      October 22nd, 2019 at 7:33 am

      Thanks Daniel

  3. QuestionUnanswered

    This is indeed interesting. Many bloggers ignore the income potential of banner ads. Will check out the recommended wp plugin to ease our banner display serving too. Thanks a bunch.

    • Matthew Woodward
      September 23rd, 2019 at 6:51 am

      No problem at all.

    • W C
      July 11th, 2020 at 6:12 am

      Great content and inspiring.

      • Matthew Woodward
        July 13th, 2020 at 9:25 am

        Thanks for reading!

  4. Cent

    I love this article, I learn new things from you, everyday man!

    • Matthew Woodward
      July 23rd, 2019 at 8:09 am

      Glad to hear it.

  5. Joel.k

    Very good job thank you very much for bringing solution to our questioning

    • Matthew Woodward
      June 26th, 2019 at 9:42 pm

      No worries Joel

  6. Alessa Serum Ingredients

    Hi I am so thrilled I found your site, I really found you by accident, while I was browsing on Digg for something else, Anyhow I am here now and would just like to say thanks a lot for an incredible post and an all round entertaining blog (I also love the theme/design), I don’t have time to read through it all at the minute but I have bookmarked it and also added in your RSS feeds, so when I have time I will be back to read much more, Please do keep up the excellent b.

    • Matthew Woodward
      May 27th, 2019 at 6:18 am

      Glad you found me and thanks for the bookmark Alessa.

  7. Bellacova

    I am impressed with this web site, rattling I am a big

    • Matthew Woodward
      April 26th, 2019 at 12:54 pm

      Thanks a lot :)

  8. JX

    Hi Mat, I just started a blog in English. Is there a suggestion for me how to boost traffic quickly, free and legal?

  9. David

    Sounds like a much better alternative to adsense

    • Matthew Woodward
      February 15th, 2019 at 3:02 am

      Or in addition.

  10. naveed

    If you're a passionate closet writer who wants to be published but can't find a way to do so, make
    each keystroke your way to wealth by penning your own blog. Starting a blog doesn't require
    extensive technical skills but it's important that you have expertise in the field you are writing on.
    This will attract visitors to your site. Building a large following will enable you to earn profit by
    luring advertisers, writing paid reviews or getting commissions for promoting other people's

    • Matthew Woodward
      October 29th, 2018 at 9:30 am

      Hey Naveed. Some great points made :)

  11. Tony Ekuri

    Thanks, Matt you’ve helped people like me a lot

    • Matthew Woodward
      August 17th, 2018 at 11:22 am

      My pleasure Tony!

  12. Miami

    Thanks for sharing very impressive list..

    • Matthew Woodward
      April 2nd, 2018 at 1:20 pm

      No worries, thanks for visiting

  13. Sameer Khan

    Great one Matt. Love the step by step process adding banner advertising to WordPress blogs.


    • Matthew Woodward
      April 2nd, 2018 at 3:57 pm

      Glad you liked it Sameer

  14. my blog

    This post will assist the internet users for setting up new
    weblog or even a weblog from start to end.

    • Matthew Woodward
      April 2nd, 2018 at 3:58 pm

      It certainly will

  15. Imran

    Thank you for the article. Will surely look into this plugin.

    • Matthew Woodward
      April 2nd, 2018 at 3:44 pm

      Yes go for it, thanks Imran

  16. Trysocio

    Hi Matthew,

    I loves your articles as it is packed with awesome content, but I need an info from you as I have tried asking this to many.

    Do blogs written in regional Indian languages qualifies for affiliate program?

    I came to know that Adsense and Yahoo adds doesn’t support Indian regional languages other than Hindi. Can you share some info on this?

    What all opportunities one have to earn money from a blog written in Indian regional languages?

    • Matthew Woodward
      August 1st, 2017 at 7:00 pm

      Yes assuming the merchant sells into India

  17. Orlando

    Really nice post. Thanks for sharing with us..

    • Matthew Woodward
      August 3rd, 2017 at 2:33 pm

      No worrys Orlando

  18. Atlanta

    Really good information shared with us..

    • Matthew Woodward
      March 7th, 2017 at 12:06 pm

      No problem Atlanta :)

  19. Sam

    Hi Matthew! Very interesting especially now that I’m going to start my blog and I am very much unaware of many tools :) . By the way, in your opinion who should I use as a provider to both buy a domain and build my blog please? I was starting with wordpress but they don’t allow banners and only allow you to use WordAds that I find very limiting. What you’d suggest? Thanks!

    • Matthew Woodward
      February 26th, 2017 at 7:58 am

      You can use Justhost

  20. Dallas

    Thanks for sharing useful information..

    • Matthew Woodward
      February 27th, 2017 at 10:21 am

      No problem Dallas!

  21. Tampa

    Nice Blog and thanks for sharing this information…

    • Matthew Woodward
      January 20th, 2017 at 8:15 am

      No problem :)

  22. Ravi S

    nice artical thanks for sharing very useful information

    • Matthew Woodward
      January 5th, 2017 at 9:17 am

      No problem Ravi!

  23. Hussain

    Great article. Thank you so much!

    • Matthew Woodward
      December 22nd, 2016 at 10:53 am

      No problem Hussain!

  24. Digital Marketing Glasgow

    I have used this on many clients sites, I tend to use google adsense. Only worth while doing if the site is going to be getting lots of traffic.

    • Matthew Woodward
      November 21st, 2016 at 8:37 pm

      Yeah you certainly need some level of traffic to sell ads to it :)

  25. Michael Gorman

    Really great information, I am impressed with your open and revealing approach Matthew! This is all dependent on building traffic like anything online – always it is the traffic eh? Haha…

    • Matthew Woodward
      September 26th, 2016 at 11:52 am

      Well, traffic is useless without a solid foundation first

      • Michael Gorman
        September 26th, 2016 at 6:21 pm

        Absolutely, the devil is in the details – we should always aim for the most targeted traffic possible-I guess this is where the foundation comes in!

  26. Raj Kumar

    Nice Post.

    • Matthew Woodward
      September 26th, 2016 at 12:01 pm

      Thanks Raj!

  27. Randhir Jha

    Hi Matt,

    Hope you are doing good. I liked your to-the-point blog very much. I hope i would have read it 3 years back. Anyway better late than never :).
    I have created my website in word press for showing news and blogs from around the world. Now the point is how to earn money from that website. is your article still holds true? i mean you have written 3 years back right? And what you suggest for a new website?
    Thanks for help!

  28. Kingsley M

    hi Mat… Am just a new blogger and am using wordpress. which theme will you advice i use for my blog? tanx

  29. Michael Richardson

    Marvellous Information. People really benefited from this article.

    • Matthew Woodward
      July 5th, 2016 at 12:40 pm

      I hope so Michael :)

  30. Michael Richardson

    Hii Matt,,,
    I am very happy to see your blog and lots of comments buddy. You are going great.
    I have also a banner advertisement agency. Really banner is a good and easiest way to promote your business as well as your site.

    • Matthew Woodward
      July 6th, 2016 at 5:10 pm

      Thanks Michael!

      What kind of CTR’s do you see from banner ads in 2016?

  31. itsago

    Hey Matthew, I stumbled on to your article by accident and am glad I found. Very informative and helpful. Im still a newbie at building sites and advertising etc so am still into reading all I can to get more experience. Cheers for the read

    • Matthew Woodward
      May 19th, 2016 at 11:44 am

      No problem, I hope it helps you generated some cash =D

  32. Business Banners

    excellent article

    • Matthew Woodward
      December 2nd, 2015 at 4:28 pm

      No problem :)

  33. Clive

    Great article.. im trying to learn the perfect art of selling banners and this was helpful.

    • Matthew Woodward
      October 28th, 2015 at 9:41 am

      No problem Clive!

  34. Donatelo

    Hey Matt,

    Can you share why you switched to BSA and what is your experience with them?


    • Matthew Woodward
      October 5th, 2015 at 8:32 am

      It was easier and opened up access to a new pool of advertisers although income has steadily declined from them recently

      • Q
        October 14th, 2015 at 7:48 am

        Hey, With regards to BSA, I noticed early on, that you were using them so I too applied. They declined my application even though my site gets decent traffic.

        Is there any statistic I should follow or just use OIO ? Frankly, I prefer to use some adspace to put in my own partners or posts because I can earn more from affiliate income. What do you think?

        • Matthew Woodward
          October 14th, 2015 at 9:43 am

          The only reason I moved to them is they pitched that they could make me more money if I switched, so I gave it ago and at first – it did make more money but now its on similar levels.

          OIO is great for the most part although if you really want BSA just drop them a line and explain your sitautin better but only you will know if that real estate space is more valuable with your own ads/affiliate stuff

  35. Alvina Torres

    Are you only using buysellads now?

    • Matthew Woodward
      October 5th, 2015 at 8:48 am

      Yes but income has steadily declined from them recently

  36. Ankit

    Nice article. very helpful for getting info about the banner ads

    • Matthew Woodward
      August 24th, 2015 at 1:51 pm

      No problem Ankit :)

  37. raja

    i’m having empty website now
    how can i create add space in my website
    what is rank ,traffic ??
    how can i increase my traffic???

    please tell me the answer i dont know anything about this ….

    thank ypu

  38. Abdulrahman Hawari

    Hi Matthew,
    I am glad to pass here. Yes i agree I do really want to Audience to be Interests to people blogs, sites and etc. How we can attract people by using a banner?.

    • Matthew Woodward
      July 22nd, 2015 at 9:31 am

      You mean advertising your site on other peoples sites?

  39. jessica

    Yes but you forgot to mention Google Ad Exchange here. Google shares 68% of advertisement revenue with publisher in Adsense but in Google Ad Exchange ads the share that Google gives is 80%. Moreover, advertiser pool is bigger than Adsense in Ad Exchange. I have taken Google ad Exchange account from EboundServices. They are paying me more than Adsense for my blog. http://www.eboundservices.com

    • Matthew Woodward
      July 15th, 2015 at 10:26 am

      Nice extra tip thanks :)

  40. Karen

    Hi, Matt, this is a great post. I’m very interested in this strategy, but can it be done without using a plugin – meaning totally manually. Would uploading the banners and links manually cause any Google problems?
    My two blogs are on Blogger and they’re a pain to get 3rd-party tools on. I get okay traffic on both and one gets pretty good comments. It think this is something that I can create an income out of.

    I love your blog! Oh, I’m a subscriber already. :)

    • Matthew Woodward
      July 6th, 2015 at 9:35 am

      Yes you could do it manually. Whether you find anyone willing to advertise on a blogspot hosted blog though is another question enitrely, highly highly unlikely and if you do it will be for pennys.

      Instead your better at looking to move away from BlogSpot to a self hosted Wordpress domain as its clear to me you have outgrown blogspot and they are now limiting your potential.

      • Karen
        July 6th, 2015 at 3:18 pm

        Hi, Matt, Thanks so much for the input. I’ve been thinking about moving for a while now. I already have several sites hosted by Bluehost with WordPress. You’re right, it’s time. I’ve just been procrastinating. Thanks again!

  41. Kashif

    Amazing how something written 2 years ago is still valid. Nice post :)

    • Matthew Woodward
      June 4th, 2015 at 2:25 pm

      Yup :)

  42. Alvaro Pizza

    Hi Matthew:

    Does this plugin work for blogs written in spanish for spanish written banners?

    • Matthew Woodward
      May 29th, 2015 at 12:39 pm

      Yes of course

  43. Baahubali Audio live

    nice info..

    • Matthew Woodward
      May 27th, 2015 at 12:20 pm

      No problem :)

  44. Zahara

    I like banner advertisement. Because is more attractive to people.

  45. lev

    Hi thanks fir the article. Is it possible selling ads without paying for a plug-in

    • Matthew Woodward
      February 25th, 2015 at 10:59 am

      Yes just do everything manually through email, find people to advertise, send an email with an offer, get them to paypal you the money, then you can manually edit the HTML to put the banner, then manually remove it at the end of the period.

      A lot of work, but yes its possible.

  46. HelenTyndall

    Wow!! You have shared amazing things. I’m excited to start this. Thanks for sharing this amazing post.

    • Matthew Woodward
      December 12th, 2014 at 3:39 pm

      No problemo

  47. Zahara

    Great post Matt. By the way i have one banner to my blog on the top and has more value from the bottom.

    • Matthew Woodward
      August 18th, 2014 at 4:54 pm

      You mean more clicks on the one at the bottom?

      • Zahara
        August 22nd, 2014 at 12:02 pm

        Yes. Because people scroll down to read

  48. Rehman Abbasy

    how to find advertisers??
    How many visitors required per month?
    Is this thing can be done without approval of google adsense?

    • Matthew Woodward
      August 9th, 2014 at 3:16 am

      Create your advertise page with all the details, then you could look at who advertises on competitor blogs and contact them.

      Yes you can add the banners how you want!

  49. Ashish Ajani

    Hi Matthew, finally I got something where I found enough information to understand the banner advertisement concept easily. Thank you very much not only for providing such valuable information but for the great examples which are real.

    • Matthew Woodward
      July 19th, 2014 at 4:16 pm

      Glad it helped you out Ashish!

  50. Andy

    Hi Matt, we just sell advertising easily with high traffic blog, right?

    • Matthew Woodward
      June 13th, 2014 at 10:46 pm

      For sure :)

  51. Tractify

    Hi Matthew,

    Information you provoded is very useful and thank you for sharing your stats too, as I gone throguh many blog posts on this topic but never seen anyone sharing those stats.

    I am little bit confused about positioning banners on my site, my website is not generating enough traffic but alexa rank is somewhat good. So should I put banner ads now or I should wait until it generates good traffic? And if possible then can you please mention which one website is good for buying ads?

    Thank you very much for sharing your thoughts.

    • Matthew Woodward
      June 23rd, 2014 at 2:35 am

      Just wait until it gets traffic, alexa rank is meaningless!

  52. Dan Carr

    I see that you are now using this plugin and also BuySellAds.

    Do they work well together?

    Can you talk a bit about why you chose to add BSA as well and which performs better, your direct sales, or BSA.


    • Matthew Woodward
      May 29th, 2014 at 10:52 pm


      Actually I disabled this plugin temporarily while I test BSA

      • Dan
        May 30th, 2014 at 5:25 pm

        Would be great if you could share your thoughts on that experiment then in a new post. Lots of people using BSA these days. Interested to hear your thoughts.

        • Matthew Woodward
          May 31st, 2014 at 5:16 pm

          Have only just launched it, don’t have any thoughts yet!

  53. Daniel

    Hi Matt,

    I’ve been searching for a way to upload my own affiliate banner ads for the longest time. Possibly thick-headed in finding the right terminology. I’ve been interested in affiliate marketing for a long time and have been recently researching CPA methods as well. I’d like to know in your opinion, is paid advertising for space on your website more profitable than CPA marketing, where publishers are paid for actions being taken by visitors to a website?

    Many thanks Matt and keep these quality articles coming!!!


    • Matthew Woodward
      May 22nd, 2014 at 4:26 pm


      Well this system would also allow you to rotate in your own affiliate banners and then when someone buys an ad it takes 1 of your affiliate ones out of rotation and puts theres in so you can rotate them both nicely :)

  54. Bryan Fajardo

    Hi Matt,

    Let me start off by saying Great Job on this tutorial!!!!

    now that i got that out of my system just a quick question lol

    My website is under construction i am in the process of rebuilding it but.

    I get about 10000 hits per month.

    I am not sure how to find advertisers for my page.
    if you have any tips would be great.

    • Matthew Woodward
      April 22nd, 2014 at 8:08 am


      Do you just have a blank website right now?

  55. seo katanya

    thankyou so much for the knowledge, very intresting….

    • Matthew Woodward
      March 18th, 2014 at 8:18 am

      No worrys :)

  56. Nick Samuel

    Interesting plugin, Matt. I’ve previously looked at one of those “Square” sidebar widgets but this seems far better. It’s a good option to have as Adsense’s guidelines can be applied very inconsistently…alternatives are always welcome !

    • Matthew Woodward
      November 16th, 2013 at 3:22 pm

      You can actually use this to place adsense blocks and rotate them in when you don’t have paid advertisers ^^

      • Nick Samuel
        November 18th, 2013 at 12:11 am

        It gets better and better, cheers!

        • Matthew Woodward
          November 18th, 2013 at 10:40 am

          No worrys!

  57. Casey

    Hi Matt,

    This is not meant as a criticism, btw. I assume you are getting tons of traffic here or you could not charge that much for ads. However, why is your main page just PR1?

    After reading this post, I regret having sold some ads on my blog for way cheaper, but I only get about 10,000 views a month.


  58. Helen

    Hi there,
    I’ve been trying to find posts on how to start advertising with banners simply for ages! I have had my blog for over a year, and although I understand the basics I am pretty useless with technology! But I really want & need to start learning how to advertise.
    This might be a ridiculously simple question, but to add a banner does the person/blog you are advertising for just send you a code to put into your widget and it will come up as a link? Sorry I am so new to this and just need some really basic advice to get me going.

  59. hims

    Hey, I have 2 sites where I want to provide Ad spaces. But how will I get ads. Whom should I approach to get ads there or who will come to add there, How much should I charge them.. is there some predefined cost. Please help.

  60. Yasaman

    Hi Matt!
    i am so glad i have found your blog!! i spend yesterday all day reading all your post overhere in Amsterdam. you have already helped me enormously thanx so much for that.

    OIO looks great and I want to give it a try. however i do have a question: Can OIO work for coded self created websites in HTML CSS5 ?? or is it only made for wordpress??

    Thanx in advance.

    ps. if i decide to buy the service i make sure i do that via clicking through your website into theirs ;)

    • Matthew Woodward
      July 22nd, 2013 at 8:32 am

      Thanks :)

      Tbh I don’t know about use outside of wordpress =/

  61. Mark

    Matt – this is exactly what I was looking for as an amateur, thank you. Can you please tell me what are reasonable traffic levels (hits/month) to generate some modest income?

    Best, Mark.

    • Matthew Woodward
      May 27th, 2013 at 8:24 am

      Hi Mark,

      I suppose its dependent on your niche – eg if your in finance you could charge more for less traffic than you could in baby products etc

  62. Joe

    Great post, I didn’t even know you get plugins that did all this until I read your post.

    I looked at a bunch for them since then for a post I wrote on a WordPress website and OIO looks like the best premium one.

    There are a couple of free ones that look ok but don’t let you do the self-service thing.

    Just need to get some traffic now…

    • Matthew Woodward
      May 17th, 2013 at 8:54 am

      OIO is a great plugin – it should be a standard for any blogger!

  63. michael

    hey! matt i happen to just stumble upon ur site and find it very informative, and would like to do some of the things you say but don’t know the know how, help.

    • Matthew Woodward
      May 16th, 2013 at 8:04 am

      Well I can’t explain it any more detail than I already have :S

  64. Jean

    Banner advertising is one of the most effective and easy source to earn some money from website or blog. Before read your post i was unaware about the technicalities of banner advertising. After read your post i learn a lot of things regarding banner advertising which is very helpful to earn some easy money.

    • Matthew Woodward
      May 6th, 2013 at 10:44 pm

      Hi Jean,

      It is indeed and for the most part all of my ad spots sell out! Glad you enjoyed the article!

  65. Dave

    Excited about this – will give it a try starting in May and be sure to use your affiliate link on the plugin. Cheers mate

    • Matthew Woodward
      April 30th, 2013 at 1:40 pm

      Give me a shout if you need any help setting things up!

      • Dave
        April 30th, 2013 at 6:29 pm

        actually I do. I can’t get the default image to display – check out my home page sidebar. I put it in the settings


        Should be pretty clear, I’d think…

        • Matthew Woodward
          May 2nd, 2013 at 4:39 pm

          Hi Dave,

          Please drop me an email with some screenshots and more details and I’ll get it sorted for you.

          Instead of using a default image like that, have you considered rotating banners for relevant products/comparison websites with your affiliate link?

          When I have free ad space it gets filled with ads for affiliate products I promote on the blog

          • Dave
            May 2nd, 2013 at 4:42 pm

            Figured it out, was using the wrong widget, wasn’t aware there were multiple, silly.

            Good point on the affiliates, makes total sense!

          • Matthew Woodward
            May 2nd, 2013 at 6:46 pm

            Haha no problem ^^ Feel free to email me directly in the future whatever the problem/question is!

  66. Brian Dean

    Great stuff Matt. I just found your site from the 1 million update showdown. It’s awesome!

    • Matthew Woodward
      April 19th, 2013 at 8:23 pm

      Hi Brian,

      Thanks :)

      Let me know if there is anything I can help you out with!

  67. Joe

    Hey Matt. What do you use for the popup opt in form on your site?

    Thanks, Joe

  68. carl

    A quick note to say, I have been a quiet follower of yours and read your posts, i really like this particular post and your transparency has kept me on your blog.

    nice one

    • Matthew Woodward
      April 19th, 2013 at 8:31 pm

      Hi Carl,

      Thank you :)

      Have I earnt your respect as an email subscriber yet though?

      • carl
        April 21st, 2013 at 6:16 pm

        Hello Matt, you already have me on your list, and i receive your emails about what you are upto, you can add me again if you want to, thats not a problem.


        • Matthew Woodward
          April 22nd, 2013 at 11:45 am

          Haha no thought I would ask :)

  69. Yohan

    Hey Matthew,
    Another great one!
    Awesome post & great info.
    Was looking for a solution like this recently & will def. grab it from here when I’m ready.
    Much thanks & Appreciation,

    • Matthew Woodward
      April 17th, 2013 at 5:18 pm

      Hi Yohan,

      No worrys – its a fantastic plugin!

      • Yohan
        May 25th, 2013 at 4:02 pm

        Just got it!, psyched! Thanks again

        • Matthew Woodward
          May 26th, 2013 at 10:51 am

          No worrys =D

  70. Sanjay Shenoy

    This is awesome matt! I will be advertising on your website pretty soon so I think you will be getting more revenue from my end too ;)

    • Matthew Woodward
      April 16th, 2013 at 11:56 am

      I wouldn’t hang about it sells out quick :)

  71. Sam

    Hi Matt.. I have followed your instructions and added ad space to my site.. however my stats are not very impressive, so hope that doesn’t turn potential advertisers off.

    btw.. your last “advertise here” (below post) link is not working.

    • Matthew Woodward
      April 16th, 2013 at 7:13 am

      Well your pricing will reflect the traffic you have to offer.

      Just fixed, forgot to add a ” /facepalm cheers!

  72. Pat Couturier

    Thanks for your post, I don’t have a lot of traffic for now, but the OIOPublisher plugin look like something I should keep in mind. I Fund your post vie Lukepeerfly tweet. I’m really happy to have found your blog.

    • Matthew Woodward
      April 16th, 2013 at 7:14 am

      Hi Pat,

      Lots of content for you to get stuck into here :)

      Let me know if you have any questions!

  73. Greg

    Hey Matthew. I have great huge success (relatively speaking) with allowing sponsors to promote on my site.

    In fact, revenue in the last 30 days has gone from around $300 per month (Adsense and a bit of affiliate sales) to something like $1500 per month now. My site is about home business opportunities in Australia, so there are plenty of network marketers and internet marketers looking for ways to get traffic and leads.

    I am selling positions in 3 month blocks at anything from $17.50 up to $50 per month. I also offer incentives like promotional Guest posts for people that spend a certain amount in a 6 month period. My advertisers are getting good returns in terms of leads and it takes care of monetization for me.

    I also fill blank positions with my own affiliate banners.

    Highly recommend it.

    • Matthew Woodward
      April 16th, 2013 at 7:18 am

      Hi Greg,

      Wow that is a huge jump!

      Just from selling ad space on your site :)

      I have a site in a popular niche that I have sold a single text link ad for £350.00 and I have had people not only write the guest post, but pay £200 for me to post it.

      That is ££££, not $$$.

      It does lead me to wonder what if you bought a bunch of high PR domains in different niches rebuilt them and dripped 1 article per week to them, then made an advertise/guest post page that would get picked up by scraping software.

      Could you just sit back and wait for the paid requests to come in?

      • Greg
        April 17th, 2013 at 7:19 am

        Nice idea with the high PR domains. I’ve got a couple expired PR4 domains that I’ve just started building out… Might give it a shot and see what comes of it – will let you know! I’ll shoot a link across to you to say thanks ;-)

        • Matthew Woodward
          April 17th, 2013 at 5:22 pm

          No worrys I got all zeee links already :) Thanks for the offer though!

          • Greg Nunan
            January 3rd, 2014 at 10:35 am

            Hey Matt. Just purchased OIO publisher as my previous ad network provider (CrankyAds) closed down. Found a coupon for $10 discount and then after I paid for it I felt bad that it meant $5 less commission for you! Cheque’s in the mail! haha.

            Related to this comment trail I have picked up $50-$100 of paid guest posts per month through putting guest post/write for us pages on some of my sites. Actually stumbling across this comment has prompted me to do it across my network now. Scratching my head as to why I hadn’t done it earlier!

          • Matthew Woodward
            January 3rd, 2014 at 3:48 pm

            Don’t worry about it, I think whoevers coupon you used gets the full credit anyway :)

            Yeah its a great little trick to take advantage of the mass contacters :)

  74. Alex

    How much traffic do the networks require? I assume each banner would have different requirements but a rough answer would be helpful.


    • Matthew Woodward
      April 15th, 2013 at 5:06 pm


      Not using a network here, just selling direct with no middleman!

  75. Casey Dennison

    Talk about my kind of post. Thanks Matt!!

    • Matthew Woodward
      April 15th, 2013 at 5:06 pm

      Hope you put it to good use :)

  76. tungtranclj

    I prefer to include my affiliate ads on my sidebar. Maybe I will try selling some ads slot later :D

    Thanks for the post!

    • Matthew Woodward
      April 15th, 2013 at 5:06 pm

      No worrys :)

  77. Tom

    Thanks Matthew!

    • Matthew Woodward
      April 15th, 2013 at 3:51 pm

      No worrys Tom – we go way back, remember Myspace?

  78. Nic

    Hey Matt, I had just finisehd reading this post

    when your e-mail arrived, that article talks about oio-publisher and give some smart advices about using it without risking to be penalized by google for selling links, I think it’s worth a reading.


    • Matthew Woodward
      April 15th, 2013 at 3:51 pm


      Thanks for the extra advice will take a look.

      I only allow nofollowed advertising though to be safe :)

      • Michael Bely
        September 10th, 2014 at 6:47 am

        Good point about no-following.
        Another option is to hide outbound link as an affiliate link, e.g. with Simple URLs plugin

    • Coran
      September 4th, 2015 at 10:17 pm

      Just went over to BSA and all ad space is taken.

      How long is the waiting list?


      • Matthew Woodward
        September 7th, 2015 at 12:46 pm

        The waiting list is first come first serve, so when space opens up an email goes out to everyone on the waiting list. Whoever buys it first, wins it :)

What are your thoughts?

* Name, Email, Comment are Required