Monthly Income, Growth & Traffic Report – December 2017

This is the 62nd income report as part of the zero backlink experiment.

This will also be the final income report I ever publish on the blog

What I Have Done In December

Last month I started planning and preparing for 2018 and December marked the start of executing that.

That includes making changes to the look and feel of the blog and experimenting with some new content formats.

But I’ll also be killing income reports moving forward…

Why I Am Terminating Income Reports

When I first started the blog, it was nothing but an SEO experiment which got out of control.

The income reports were there to help track the progress of that experiment and to help other people see behind the scenes of what is actually going on.

Over the years I have recieved thousands of emails thanking me for sharing my knowledge in these reports.

I have chronicled the entire journey of the blog from zero to well over a million dollars and I have thoroughly enjoyed doing it.

But at this point, the income reports no longer serve their purpose.

On top of that they take a huge amount of resources to put together every month and have a very short life span when I look at the performance of all income reports historically.

All of that time and resource could be invested in producing a much higher level of content across the board and that is the direction I have decided to go.

So while this will be the last income report I publish on the blog, it opens the doors for some incredible things in 2018.

Thank you to every body that has joined me on the journey and offered support over the past years, it’s been wild to say the last.

But now – it’s time to take it to the next level. I owe it to you all.

Key Focuses For 2018

So what is the “next level” you ask?

Well that is going to come in a variety of different flavors-

Easier To Digest Content

One of the biggest problems with the blog is content is very fractioned and theres no easy way to go from SEO beginner to SEO pro in any logical order.

I want to consolidate and organise that experience so you can get the answers you need no matter what stage of the SEO journey your at.

To do that I need to create a structure set of pages that help connect the dots in a way that makes sense.

That is going to take around 140,000 words of new content along with all of the other content enhancers like videos, graphics and downloads.

Lights, Camera, Action!

Last month I told you that I upgrade my computer to an Intel Core i9 7920x, with 128GB RAM and a Nvidia GTX 1080Ti.

I also bought a new camera body, lenses, tripod, teleprompter, bags, cases and all the accessories you can think of.

All of that is to help produce high quality video throughout 2018.

Right now I am still waiting for some essential parts of kit to arrive – but I had a quick play with my how to start a blog video last month.

Develop The Team

Better quality content is going to demand more resources. So I am going to start developing the team as a primary focus.

I have already started doing that by handing graphic design over to Kapa99 which you may have seen with the new featured images across the blog.

That is also going to grow to include more key people so I can accelerate the rate that I deliver high end content to you.

I’m will also invest in a community manager that is dedicated to answering all of your SEO questions and nothing else – this person is proving hard to find.

Blow Your Mind

And most importantly, my mission is to blow your mind with the user experience here end to end which is very fractioned at the moment.

By bringing it all together that will help to accelerate your success.

Because who knows?

Maybe you’ll become one of the many readers that have seen incredible results from the tutorials here.

From not knowing anything to becoming a major influencer

I honestly did not know much about SEO. I thought guys in fiverr can rank you number 1 but I soon learned through experience not to do so. My wife and I started a waist training company and I was in charge of the business side of things. I spent multiple days reading articles, most of which being Matt's articles and putting the knowledge to work. In about 4 months the company started making thousands per month. January being the sixth month was the most successful and we are now getting closer and closer to making 5 figures a month. Thanks Matt.

Brian Nguah
Royal Lioness

I was able to double organic traffic

Hi Matt, Your online tutorials are quite easy to follow and replicate. I was able to double the organic traffic in many of my clients’ websites relatively easy in very short time. Keep up the good work.

George Papatheodorou
Digital Bang

Matthew helped us make hundreds of thousands of dollars

Matthew Woodward's advice and insight is always spot on. My business has literally made hundreds of thousands of dollars (and our clients have as well!) thanks to his advice. Our company has greatly benefited from his blog and we look forward to each post. Keep up the great work!

Andrew Stickel
Social Firestarter

Your tutorials helped me to rank a number of sites

Matt, I love your down to earth approach, your actionable content and your enthusiasm. Your tutorials have helped me to rank a number of niche based sites... Great job!

John Taylor
Snoop Marketing

I reach 50k uniques a month following your advice, Matt !!

There have been very few people in the SEO industry whose influence on me did so much to change my approach to SEO, affiliate marketing and creating great content. One of those special people is Matthew Woodward. His tutorials are easy to follow and replicate. I was able to get workouttrends.com from zero to 50,000 uniques per month within 7 months of launching after following his advice. Thank you for the blog. I learned a lot from him over the years.

Anant Mendiratta
Workout Trends

Those stories are the only success metric that matters in the end because your success, is my success.

Took A Break

I also spent the last couple of weeks taking a break in Nicaragua visiting just about every place you can think of border to border.

It was great to get lost in a totally different world and fully rely on Spanish for the duration.

It’s taking a while to “change my chip” back to the real world as I am putting the final plan of attack together – but there’s no rush.

Content Creation

Like last month I only published 2 posts this month, including the income report.

But one of those posts was me getting my feet wet with 4k video while I wait for the rest of the equipment to arrive.

So far the all new how to start a blog tutorial has done pretty well with traffic and I am using this as a test base to decide on future change to the blog.

Crunching The Numbers

So let’s get our hands dirty and see how the blog has actually performed this month.

Visitor Statistics

Traffic increased from 55,657 (1,855/day) to 60558 (1,953) per day which is pretty good for the Christmas period in this niche.

That also brings traffic above my desired 60k per month marker.

Most Popular Content

The all new start a blog tutorial stole the show this month by a significant margin.

As usual the how to make money on Fiverr tutorial stayed strong and the Successful vs Unsuccessful people post saw a big jump.

Top Traffic Sources

One of the biggest changes in traffic this month comes from Pinterest.

This is because I had the Kapa99 team design some custom images for this tutorial that are doing really well on Pinterest.

Other than that not much has changed in terms of the top traffic sources which are made up from organic search and social.

Not much has changed in traffic sources with a good mix of traffic coming from Google organic and social sources.

Search Engine Traffic

Last month search increased to 45,662 (1,522/day). which has slumped a little this month to 41,414 (1,336/day)

YouTube Views

I lost all of my historical YouTube views because of changes I made to the branding – so I keep track of them separately.

YouTube views jumped from 12,344 to 29,524 this month which is largerly down to the release of my new video.

Total minutes watched jumped from 52,900 to 110,272 respectively.

Social Shares

At this time I can only track social shares for Facebook. It seems the plugin I am using isn’t working properly at the moment.

  • Facebook – 69,675 (66,141 last month)


The most important metric on the entire blog – earning a subscription from someone is the ultimate form of commitment and conversion.

There are now a total of 149,631 subscribers across all of the various channels compared to last months 131,550!

  • E-mail – 1,122 (1,965 last month) / Total: 66,675
  • Twitter – 128 (120 last month) / Total: 17,261
  • YouTube – 125 (115 last month) / Total: 15,380
  • Facebook – 308 (482 last month) / Total: 32,021
  • Google+ – 5 (41 last month) / Total: 17,823
  • RSS – -52 (-24 last month) / Total: 471

Unable to post graphs at the moment – will update asap

Income Report

Here are the numbers you really want to see-

Affiliate Earnings


Consultation Earnings

I separate out my SEO consultant earnings from the affiliate earnings. The blog drives affiliate sales directly and whilst it does generate SEO consultation leads these are separate projects in their own right.

This month I didn’t taken on any consultation work so made a grand total of nothing!

Other Income

I’m working on another project right now that is part of the blog but not something I’m ready to talk about publicly yet or maybe ever.

I will declare the income here though as it wouldn’t be possible without the blog and ‘technically’ it is affiliate income.

Last month this dropped to $12,212.79 but has dropped off further to $12,019.69 this month.

Earnings Total

  • Affiliate Income – $16,410.16
  • Consultation Income – $00.00
  • Other Income – $12,019.69
  • Expenses – $2,711.57

Grand Total: $25,718.28 / £19,035.89 ($28,340.31 / £21,038.71 last month)

Unable to post graphs at the moment – will update asap

How to start a successful blog in 7 days

Signing Off

Well as they say, all good things must come to an end.

And this officially marks the end of income reports for the blog from $0 to over 7 figures.

But don’t worry:

This is all to set the stage for something much bigger in 2018.

So while I might not be sharing income reports with you, I will continue to show you how to grow your business.

Thank you again to everyone that has supported the blog over the years – you guys are amazing!

84 Responses

  1. Sharon

    Matt I have found so much inspiration here. “From zero to well over a million dollars”, what could be more uplifting? You have obviously put in a lot of thought and work in your blog and it has paid off. I am learning so much here and look forward to your new ventures. Thank you for sharing your journey.

    • Matthew Woodward
      June 24th, 2020 at 10:41 am

      Thank you, Sharon! I’m glad to hear that!
      Keep learning, keep the hard work up and you’ll see great results!

  2. macky lasmu

    You are a great inspiration to bloggers. I loved how open an honest you were with your income reports.

    • Matthew Woodward
      July 12th, 2019 at 5:01 am

      No problem Macky :)

    • Matthew Woodward
      July 12th, 2019 at 5:01 am

      No problem Macky :)

  3. Belgium Email Lists

    Great post. keep it up.

    • Matthew Woodward
      November 25th, 2018 at 2:13 pm


  4. Pranav D

    Interesting stats :) May you earn more next year! You are one of the reason that tells me to never give up :)

    • Matthew Woodward
      October 5th, 2018 at 9:32 am

      Thanks very much. Never give up, work hard and work smart.

  5. Mritunjay Jadon

    Amazing Income Figures. Now I’ve to start blogging

    • Matthew Woodward
      August 17th, 2018 at 11:37 am

      It’s your turn now :)

  6. Tom Tollen

    Amazing post…

    • Matthew Woodward
      May 24th, 2018 at 9:35 am

      Cheers Tom

  7. Lidiya

    It’s been great going through your reports, Matt. I’m sure every other reader understands your decision to move onto more practical things.

    Good luck and keep it up!


    • Matthew Woodward
      April 2nd, 2018 at 7:51 am

      No worries Lidiya, I hope they have helped you out somewhat!

  8. Amit shakyawar

    Thanks for this information it’s very helpful for me.

    • Matthew Woodward
      April 2nd, 2018 at 7:54 am

      Glad to be of help

    • Matthew Woodward
      April 2nd, 2018 at 8:00 am

      No problem Amit

  9. William Green

    First time on this website – I really like this article as it is hard to come across transparency on the internet, so thank you for that!
    Does make me think if it was more useful to go into affiliation (such as reviews) rather than create a content mill, with I have done with a poetry analysis website….

    Regardless, great post, really enjoyed reading this! Will definately keep up to date!

    • Matthew Woodward
      April 2nd, 2018 at 10:49 am

      Interesting thoughts William, glad you enjoyed the read

  10. Victor Step

    This is really inspirational. Thank you for being so transparent with us!

    • Matthew Woodward
      April 2nd, 2018 at 4:39 pm

      It is the only way to be. Thanks Victor

  11. chantu

    hey mathew.. congrats again for this amazing income… you are an inspiration for blogger like me..

    • Matthew Woodward
      April 2nd, 2018 at 12:42 pm

      kind words, thanks a lot

  12. Shafi Khan

    Good luck on your new journey Matthew. Your new blog design and collaboration with Kappa99 looks awesome. Wish you success.

    • Matthew Woodward
      April 3rd, 2018 at 11:04 am

      Thanks Shafi

  13. Andres

    Hey Matt, you really inspired me !! I am starting my own journey in: http://www.allanandres.com another thing, you should come to Costa Rica, next to nicaragua.

    Right now I am in spain, hope we can get a coffee one day to learn from you.


    • Matthew Woodward
      January 11th, 2018 at 1:10 pm

      Whats so good in Costa Rica?

  14. danutz

    I really like reading your monthly reports. they give me scope and hope not to retire from blogging market. thank you

    • Matthew Woodward
      April 3rd, 2018 at 7:41 am

      Thanks very much

  15. Earl

    A bit bittersweet… It’s good to see what can be done. But I’ve enjoyed your content (best pbn class ever) so I’m interested to see what kind of cool new stuff you’ll be doing.
    Thank you for all of the awesome SEO content for us ‘normies’ lol.

    • Matthew Woodward
      April 2nd, 2018 at 11:43 am

      Hi Earl, you’re welcome and thanks :)

  16. Joe Gagliano

    Hello Matthew,

    As a new subscriber about a month now I can say I’m very glad I found you. Actually found our about you from Stuart at Niche hacks.

    You really give a lot of value especially for a newbie like me. I looked forward to learning from you for a long time to come.

    • Matthew Woodward
      April 2nd, 2018 at 11:45 am

      Thanks Joe, glad to have you on board

  17. adamu musa

    Hey Matt my blog is just new and I will love that one day I will have your results.great work

    • Matthew Woodward
      April 2nd, 2018 at 11:46 am

      I hope so too, thanks

  18. Zukais

    This blog has helped me out so much with ranking websites, especially when you talked about Web 2.0s, that was a game changer for me. It’s sad seeing the income reports going away but I’m glad you did them. I can’t wait for your latest blog posts :).

    • Matthew Woodward
      April 3rd, 2018 at 11:18 am

      Pleased you got some good tips out of them

  19. Rohan

    Matthew your income report really motivates me, it gives me hope to continue working when I feel leaving it and start something else.

    • Matthew Woodward
      April 3rd, 2018 at 11:19 am

      Happy to inspire!

  20. James Patulani

    Hi matt, do u have son?

    • Matthew Woodward
      January 5th, 2018 at 4:23 pm


  21. Nik Bender

    Sad to see the income reports go but I’m sure you will produce other great content in the future. I hope you won’t put to much focus on video as I prefer reading… but I guess I’m pretty much the only one nowadays that thinks this way xD

    • Matthew Woodward
      January 5th, 2018 at 4:23 pm

      I hate watching video as well don’t worry :)

  22. Brad

    awww that sucks it’s the last one, thanks for taking the time to share it with us, appreciate it!

    • Matthew Woodward
      January 5th, 2018 at 4:23 pm

      No problem Brad!

  23. Simon Zaku

    Great job here man! Income reports take a ton of time, energy and resources and you’re taking a wise decision into using that time to create even better, digest-able content.

    Good luck with your new beginning.


    • Matthew Woodward
      January 5th, 2018 at 4:23 pm

      Thanks Simon much appreciated!

  24. telewa

    Two things ive learnt from you..

    1. Dedication, and

    2. Consistency..

    Ill make sure i always follow your example and apply it in every aspect of my life…

    Thanks boss!

    • Matthew Woodward
      January 5th, 2018 at 4:24 pm

      Thats the “secret” to success!

  25. Mascodigital

    Looking forward to a greater Matthewwoodward.co.uk this year. Tweeted at you, no response :)

    • Matthew Woodward
      January 5th, 2018 at 4:24 pm

      Thanks, probably should install Twitter haha

  26. Rem

    Good luck.

    Are you still using aweber or drip now?

    • Matthew Woodward
      January 5th, 2018 at 4:24 pm


  27. Terence Pera

    Thanks Matthew, yes i agree as a one band use your time wisely. But thank you for sharing……Terence Pera

    • Matthew Woodward
      January 5th, 2018 at 4:25 pm

      Thanks Terence!

  28. Alexis Pratsides

    Congratulations on getting the site to where it is today. I’ve loved spending time with you on this fantastic journey.

    Onwards and upwards!

    • Matthew Woodward
      January 5th, 2018 at 4:25 pm

      Thanks Alexis!

  29. Stewart

    Thanks Matt for sharing your journey these past years. Yes, I’ll miss the income reports but I am looking forward to the new changes and seeing where you take your business/blog next. Best wishes for this new year.

    • Matthew Woodward
      January 5th, 2018 at 4:25 pm

      You too Stewart!

  30. Juned Saiyed

    :) Thanks for sharing the journey of 0 to 7 figure blog. Wish you all the best for 2018 and keep inspiring us.

    • Matthew Woodward
      January 5th, 2018 at 4:25 pm

      Thanks Juned, all the best!

  31. Vaibhav Dwivedi

    While I really loved reading income reports, I respect your decision of discontinuing them.

    Looking forwad to your 2018 content :)

    • Matthew Woodward
      January 5th, 2018 at 4:25 pm

      Thanks Vaibhav

  32. Celso de Sá

    I’ve subscribed you for just that.
    Income reports? – you might ask.
    No, this very thorough kind of content.
    Keep crushing it!

    (By the way, if you need help finding a guy for the position of community manager, drop me an email – wink, wink – hint, hint)

    • Matthew Woodward
      January 5th, 2018 at 4:26 pm

      Thanks I will keep you in mind :)

  33. Samuel

    Your income reports inspire me a lot, Mathew. It’s sad this will be the last but I’m even more excited about the new direction you’re heading. Thanks for giving me something to look up to.

    Good luck on the journey ahead.

    • Matthew Woodward
      January 5th, 2018 at 4:26 pm

      Thanks for joining me Samuel!

  34. Alex July

    Your reports motivate me more than “Think and grow rich” and other books on achieving success.
    Hah, you’re using a teleprompter. I have it as well, but even though English is not my first language, I feel very uncomfortable to read a script, so I decided to make videos without it.
    You’re a great man, Matthew!

    • Matthew Woodward
      January 5th, 2018 at 4:27 pm

      Well I only just got it so I will probably fuck it up haha

  35. Amit shakyawar

    Good luck for your new journey

    • Matthew Woodward
      January 5th, 2018 at 4:27 pm

      Thanks Amit!

  36. Sasi

    Thanks for all your guidance and motivation Mr.Matthew Woodward. Best wishes for your future projects and have a great year!

    • Matthew Woodward
      January 5th, 2018 at 4:28 pm

      Much appreciated Sasi!

  37. Umair


    I now got the answer to the question I asked in one of your earlier posts where you mentioned about no longer posting income reports.

    I’m really excited to see what’s in the store in 2018.

    All the best.

    • Matthew Woodward
      January 5th, 2018 at 4:28 pm

      No problem, thanks Umair :)

  38. Faiz Alias

    Wow! I am so inspired matt!

    • Matthew Woodward
      January 5th, 2018 at 4:28 pm

      Now back that up with hard work!

  39. Tom Goodwin

    All good things must come to an end. Thanks for sharing so much over the years. Looking forward to what you write about in 2018

    • Matthew Woodward
      January 4th, 2018 at 10:27 am

      Thanks Tom :)

  40. Mst Jahrna Kahtun

    Owo awsome planing. It’s really great inspiration for us. Thak you so much :-)

    • Matthew Woodward
      January 4th, 2018 at 10:27 am

      No worrys thanks for coming!

  41. Sue M

    Good luck with your new journey :D

    • Matthew Woodward
      January 4th, 2018 at 10:28 am

      Thank you Sue

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