Practical YouTube Marketing Part 3 – YouTube SEO & Search Ranking

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Welcome to part 3 of my YouTube marketing tutorial series. This time we are going to take a look at YouTube SEO and how to improve your YouTube ranking in search engine results with link building & social signals.

In the first part of the YouTube marketing guide you learnt how to setup your channel properly and optimise your videos for maximum impact with calls to action.

In the second part of the series you learned along with how to rank a video on YouTube itself.

Now we are going to look at how to leverage all of that to get our videos ranked in Google!

What You Will Learn

  • All of my YouTube SEO best practices
  • How to rank YouTube videos in Google
  • How to build links to them
  • The different types of links you need
  • How to drip feed social signals to your videos
  • How to monitor the rankings of your YouTube videos

The combination of an optimised video, with views, YouTube engagement metrics, backlinks and social signals is irresistible to Google.

An Introduction To YouTube SEO

One of the biggest benefits to Youtube search engine ranking is the fact you don’t have to be as careful as you would when ranking a normal site.

With YouTube ranking in Google, in essence all we are doing is ranking an internal page from one of the most authoritative domains (YouTube) on the web.

This gives us a huge head start and makes ranking YouTube videos a lot easier than ranking any other type of web property.

We can also be a lot more aggressive with our link building and take bigger risks as it is much harder to get a YouTube video penalised in Google’s results.

This is why I love YouTube SEO because it’s easy to leverage into a long term Youtube ranking.

YouTube Ranking In Google

So on the basis you have optimised your video properly and taken care of – you can begin try YouTube ranking in Google.

The YouTube video(s) you are trying to rank should meet the following criteria-

  1. Title, description & tags optimised for target term(s)
  2. Uploaded a transcript
  3. The video has long retention views
  4. The video has YouTube engagement metrics such as comments/likes

If you are not at that stage yet go back and optimise your videos properly and take care of the .

If you are at that stage – you are ready to start your YouTube SEO journey & trying to rank your video in Googles search results.

The combination of an optimised video, with views, YouTube engagement metrics, backlinks and social signals is irresistible to Google and has a huge influence on your YouTube ranking as well.

The last 2 pieces of the puzzle lie in link building & social signals.

YouTube SEO Link Building

There are a few different ways you can go about building links to your videos to improve your YouTube search engine ranking.

One of the YouTube SEO best practices I stick to is the fact that you want to try and create contextual links surrounded by relevant content from a range of sources.

You want authoritative links coming from high page rank domains as well as a mix of lower quality links to create a diverse link profile.

Private blog networks combined with good quality social bookmarks, wiki’s and blog comments are great.

You can also embed your videos in articles and get links that way. For example if you created a blogspot site and embedded the video in a relevant article, that would count as a video embed link.

Don’t just blast your video with lots of links at once – if you drip feed them over time at a steady rate you will see your YouTube ranking explode.

Link Emperor

Link Emperor is a great service to use to build links to your videos for a number of reasons.

First of all it is a very hands off system. Just pick what types of links you want, load it up with content and let it do its thing.

You can get a nice mix of links here and you should mostly be looking for private network blog posts & public blog/article posts to get the most out of YouTube SEO.

However you should also add a bit of diversification with social bookmarks, wikis and blog comments.

If you haven’t used Link Emperor before you can get $50 worth of links for just $7.

Check out my full Link Emperor tutorial.

Ultimate Demon

If you own a tool like Ultimate Demon you can easily use this to build links to increase your YouTube ranking. You can build traditional anchor text links as well as embedded video links.

My advanced best spinner tutorial will teach you how to prepare content that includes the embedding of your video at random.

You can then use Ultimate Demon to build a range of other links like social bookmarks, wikis and so on.

Although I would recommend supplementing that with some private blog network links (more on that below).

Watch my detailed Ultimate Demon tutorial for more information.

GSA Search Engine Ranker

You can also use GSA Search Engine Ranker to build links to your YouTube videos. Just like Ultimate Demon you can also use it to build video embed links if you spin your content properly.

Again you should be aiming to get as many links as possible surround by relevant content/articles that is supplemented with links like blog comments & social bookmarks etc.

Like Ultimate Demon though, you still lack the power of private blog network links.

Take a look at my GSA Search Engine Ranker tutorial to learn how to use it properly.

Private Blog Networks

A link from a private blog network is by definition the most powerful type of link you can get. A link from an authoritative domain surrounded by relevant content.

Google are always cracking down on blog networks and people are often scared to use them but don’t underestimate the power of them. We have much less risk when trying to rank YouTube videos anyway.

There are a few places you can get private blog network links from-

  • Link Emperor – I mentioned them above but they allow you to order private blog network links from a range of providers easily.
  • SE Slingshot – Jacob has been around for longer than I can remember and knows his stuff serving nearly 8,000 customers.
  • BlackHatWorld – There are a number of service providers to choose from. Use your head and check the latest feedback from others before buying.
  • TrafficPlanet – They also have their own marketing place of providers. Just be sure to check out the latest feedback.

YouTube Social Signals

Just like when trying to rank a website, social signals are starting to play a much bigger role in the ranking of your video in Google and also factors into the YouTube ranking algorithm.

As you drip feed links steadily to your video you will also want to drip feed social signals at the same time to leverage your YouTube search engine ranking further.

Luckily this is really easy to do and you can just order these from a number of providers. Make sure the signals get drip fed at a steady rate over time from a reputable seller.

Social signal providers tend to come and go so you might have to shop around, but here are a few places to get you started-

  • Drip Revolution– They have a 7 day trial available and I’ve seen nothing but glowing feedback for them. Not the cheapest but certainly reliable.
  • BlackHatWorld – The social media marketplace has a number of providers. Check feedback from other users before buying!
  • Fiverr – There a range of gigs for social signals on Fiverr. Just be warned, you get what you pay for so be careful.

You should be looking to get a steady stream of Google +1s, Tweets & Facebook likes for your videos.

Double check that when you’re buying, it is easy to get confused and end up buying Twitter followers or Facebook fans.

Be sure you are buying social signals for your video as if someone click on the +1, Tweet or Like button on the YouTube video page itself.

Tracking Your YouTube Search Engine Ranking

Once you have taken care of links and social signals all that is left to do is track the rankings of your YouTube video in the SERPS.

Rank Tracker

In general I tend to avoid cloud based rank tracking solutions because I had a problem with a company a couple of years ago where I lost all of my historical ranking data.

Since then I have used RankTracker to track all of my rankings. It is a desktop piece of software and the data is stored locally on your machine.

Rank Tracker monitors YouTube SEO rankings

However that is overkill for most people. It isn’t exactly cheap, you need your own private proxies and a computer that is on 24/7 unless you want to manually check rankings every day.

SERPBook

Although SERPBook is cloud based it is much cheaper and far easier to use. Just make sure you set it up to email you reports automatically just in case they ever suffer a data loss problem.

When you add a keyword to track in SERPBook make sure you tick the ‘Exact’ box-

serpbook youtube ranking software

Once you have done that SERPBook will automatically track your rankings for you across Google, Yahoo & Bing every day.

serpbook youtube search engine ranking

It has a bunch of other features like pretty graphs, customisable reports and so on.

ALERT: Increase Social Media Traffic & Engagement Instantly With My Case Studys!

Wrapping It Up

Remember – the combination of an optimised video, with views, YouTube engagement metrics, backlinks and social signals is irresistible to Google.

If you get that right, you will see your YouTube search engine ranking in Google go through the roof which will bring you lots of new video views and channel subscribers.

Honestly, with this YouTube SEO tutorial you have everything you need to get started with YouTube marketing.

Now you know how to optimise your videos, , build links & get social signals.

You are armed with everything you need to know to create and rank YouTube videos step by step – so what are you waiting for? Increase your YouTube ranking now.

59 Responses

  1. 2.17.2014

    This is so helpful, thank you!!

    What sort of time frame do you go by for expecting to see results? Meaning, if you’ve seen no change in ranking after 1 week, 2 weeks, 3 days… you figure something is up or not working as it should?

    Also, do you have a good automated tool you recommend for analyzing how competitive a YouTube video is to try and out rank?

    Thanks!

    • February 17th, 2014 at 9:15 pm

      Hi,

      As long as your working on each metric and maintaining or increasing velocity it’s just a matter of time!

      Are you talking about with in youtube search results or google search results?

  2. 2.17.2014

    Hi Matt
    The Traffic Planet link goes to Black Hat World. This Youtube series is amazing, it has inspired me to start making a few Youtube videos.

  3. 2.17.2014

    thank you for your very useful post … i wish to see a case study for you doing this …

    Thank You again ..

  4. 2.17.2014

    Great Tutorial Matthew! i appreciate it :)

  5. Christian
    2.18.2014

    Oh man, affiliate link galore. Usually get better stuff from you!

    • February 18th, 2014 at 8:45 am

      Well if you want to build links and social signals, your going to have to spend money.

      Unless you already have systems in place to create them.

  6. 2.18.2014

    yaaa nice

  7. 2.18.2014

    Great information, thanks for sharing. I appreciate the detail in your posts, keep it up.

  8. Roland
    2.18.2014

    Nice post Matt! ~ What’s your opinion of “SocialMonkee”? I have used it many times with my ambassador account and it is giving relatively good results when used properly.

    As a side irrelevant note, YouTube till now did not suspend those accounts who are messing up big time with ScrapeBox. I have seen and analyzed many videos who are violating every single good principle you can think of and still ranking it with junk un-diversified links. I am literally following more than 30+ internet marketers and none is doing any experiments concerning that. Of course, I do not use, encourage or promote any of those techniques. As real scientists though, looking at the other side of the fence help us perform better to a certain degree.

    If you would be interested to carry up with me a public/private YouTube case studies, simply drop me a message at any of my sites. If you are extremely busy as well, loaded with tasks then simply forget it! : )

    I’ll be tuned for your future posts! ~ Keep up the good work.

    All the Best!

    • February 18th, 2014 at 8:44 am

      Hi,

      I haven’t tried it but am I right in thinking that just drip feed social bookmarks and doesnt actually provide any social signals at all?

      Are you talking about the ranking in Google on in YouTube?

      • Labinator
        February 18th, 2014 at 12:08 pm

        Hi Matt!

        I’m talking about ranking in YouTube! Ranking in Google is another story.

        I am not going to promote SocialMonkee up here but by embedding your YouTube video inside 100s of social bookmarks and websites, it is giving Youtube an extra reason for ranking your video on YouTube. This is not the normal service of SocialMonkee, i am talking about the “Ambassador” upgrade.

        For ranking on Google, it would highly depend on the keyword.

        • February 18th, 2014 at 6:07 pm

          Hi,

          Ahhh I see – do you real get value from SocialMonkee? What else does it do other than just social bookmarking? Can it be used to get retweets, +1’s and likes etc?

          • Labinator
            February 19th, 2014 at 5:37 am

            Hi Matt,

            Well, my team got some real results from the following formula:

            SeNuke Full Monty 2014 – PR 1+ Only – (tune it for a month).
            GSA – Tiered Link Building – I guess you know the optimal settings here.
            Social Monkee – Daily Submission with embedding. You need to fully upgrade your account.

            Target at most 3 keywords in each round. YouTube does not need that diversification. After your rank the video, you can spend all the time you like pillowing its corners. “Poking” then “Pillowing” works much better for clients while “pillowing” first works best on your own websites as you are not restricted to any time frame.

            As for the YouTube stats, get around 10,000 views with few comments and call it a day!

            Using the above formula, you must be able to rank for medium competitive keywords on YouTube. (Again, I’m not talking about ranking on Google). For better rankings, you need real high quality relevant PR backlinks (preferably from home pages).

            Concerning the Social Signals, simply forget it. Are social signals helping you in rankings? Well, actually it does help indirectly but not because of the social signals themselves but because of the real traffic that you might generate out of those signals. We serve many clients every month and social signals did not give us much of effective results compared to those campaigns that we ran without social signals. Google took the hint already that social signals can be faked out way much easier than anything you can think of. If they are relying on social signals to rank stuff then life will shine again for black hat optimizers like never before.

            Concerning your question, Social Monkee has a built-in social center for getting views, subscribers, social signals and stuff. In my opinion though, it does not add much of value to your rankings. It helps in getting some traffic.

            Don’t get me wrong though, i am not against social signals they do help a lot when you are doing them manually and engage with your fans to get real high targeted traffic for your website. Getting real targeted traffic is something and ranking on YouTube is something else. High quality targeted traffic are not going to come to your videos in mass numbers for sure – unless if you are in the music niche or you have got a video that flipped viral.

            If you are a sociable internet marketer Matt, maybe we can arrange a quick Skype call one day checking some updates during the tea time.

            All the Best!

            – Roland

            P.S: My comment turned out to be so long, trim any part of it if you feel like it.

          • February 20th, 2014 at 9:37 am

            Hi,

            I disagree with the social signals aspect, I’ve had great success ranking pages with JUST social signals in the past 6-8 months, although I haven’t used social signal services to achieve that =/

            But what I have noticed is social signal velocity is far more volatile than link velocity, the second social velocity drops your gone.

          • February 20th, 2014 at 4:10 pm

            Hi,

            Concerning the social signals aspect, are measuring your success from your own videos? Or you are benchmarking results from the clients that you have served in the past 6-8 months?

            I am not here to agree or disagree with you really. I am simply sharing real facts and findings. I’ve been serving clients for the past 3 years and this is what i have found. It seems we arrived to different conclusions.

            Social signals alone does not rank any video for hard keywords unless you are getting them in crazy numbers which is another story. The keywords that were ranking for are not considered medium-to-hard i guess. The scale of easy, medium to hard differs as well from one marketer to another. All the keywords targeted in your YouTube channel are within the range of easy-to-medium unless if you are serving clients and got real data from them which proves your concept. Even in that case, your findings would contradict with mine which bring us back to square one.

            Well anyway, hope our posts above gave some insights to your readers. Thanks Matt for the nice chat. All the Best!

          • February 21st, 2014 at 9:00 am

            Hi,

            It’s based on a specific strategy I’ve used to great effect over the past year or so but only my own sites. I don’t rank sites for clients because I can make more money ranking my own sites without the stress of dealing with clients lol

            How are you generating social signals? I’ve done it in a way that gets them from actual real people rather than sellers/services. Just to clairfy, I’m not talking about ranking YouTube videos here, I’m talking about ranking sites.

            I wouldn’t rule them out :)

          • Roland
            February 21st, 2014 at 12:33 pm

            Hi Matt!

            Indeed, dealing with clients can be stressful at many times especially when you are rushing through some deadlines. The problem though, is that once you start serving clients, it is bit hard to stop.

            To clarify my notes above, actually i was talking only about YouTube videos. More specifically, ranking YouTube videos on YouTube. Many of the above notes though apply to websites as well.

            Concerning your question about social signals, i use variety of services the video a bit of push at the beginning the campaign. Services similar to socialmonkee that does not use bots of course. Real people interacting but not necessary interacting with your videos because they liked it or they feel interested in it. Hope you got my implication.

            As far as i can see, you like content marketing and natural social signals along with content syndication that dresses in the robe of “guest posts”.

            Thanks for your ultimate engagement on here Matt! It seems you are more sociable than what i thought you are. Wondering though how open you are for audio or video interviews. I don’t see you doing any, which means you don’t favor them much.

            We’ll be tuned for your future updates! Thanks

          • February 24th, 2014 at 9:41 am

            Hi,

            Yeah it is easy to get weighed down, I had that problem and decided my time/energy is best focused elsewhere. Although I may launch a Google Helpout session and offering up an hour or 2 a week to the audience

            I like internet marketing and everything that encompasses. There is no right or wrong way to do anything, it depends on what your trying to achieve but whatever marketing tactics you use – anything that is sustainable long term, starts by building something awesome.

            I’m ment to be recording a podcast for someone but first I was ill and now my time & energy is fully focused on getting http://course.matthewwoodward.co.uk/ ready – suppose I better write a new post here today :)

  9. 2.18.2014

    Thanks for the great information share Matthew..

  10. Andrew
    2.18.2014

    Thank you Matt. You always provide a sea of useful information to your readers.
    I’ll definitely optimise my videos properly and I’ll definitely try SE Slingshot and Drip Revolution.
    Thank you again for the tutorial. At the end, I will write about the results.

  11. 2.18.2014

    Very cool series, maybe even cooler than the Linkbuilding one 😉

    By the way, if you have a decent site with more than 25 pages you would need the basic plan form SERPBook which is 10$ / month.
    Rank tracker cost 125€ one time, so I think this would be the better choice. Maybe consider the whole SEO power suite for 299€ and you are set for life!

    • February 18th, 2014 at 6:07 pm

      Thanks :)

      And well that assumes your only targeting 1 keyword per page, which you shouldn’t be doing :)

  12. 2.18.2014

    Another awesome tutorial on YouTube! What more can a video marketer seek for after learning how to build quality links for his YouTube? It readily a rewarding experience that have been made easy by this tutorial.

    I guess its time to really checkout the tools mentioned – Link Emperor, Ultimate Demon, and the GSA Search Engine Ranker!

    This comment was shared in kingged.com – the content syndication and social networking website for Internet marketers, where this post was found.

    Sunday – kingged.com contributor

    http://kingged.com/youtube-marketing-optimization-part-3-link-building-google-ranking/

  13. Phil
    2.18.2014

    Matt,

    amazing content as always. Although I’d also love to see a case study I really like the amount of information you put in these (and other) posts.

    As videos would perfectly match with my content strategy for my learning site, I will definitely follow up with your tutorials.

  14. Joseph K.
    2.18.2014

    Thanks for this useful post. It’s really great tutorial.

  15. 2.18.2014

    Hey Matt, very good series on ranking videos.
    From my experience with ranking videos, before a video can rank in google it needs to be at least on the first page on youtube for that keyword.
    I wanted to ask you though, youtube is cracking down on buying views these days, so how can we avoid that?

    • February 19th, 2014 at 8:10 am

      YouTube will always be cracking down on manipulating their system, so will Google. That’s just how it is.

      How you avoid that is by evolving your practices/techniques. It’s the game we choose to play :)

  16. Robert Kirk
    2.18.2014

    Hey Matt

    Another great post, need to have another good look over parts 1 and 2. Another social site ive tested out socialsignifier. Setup 7 day trial for drip revolution.

    Would you recommend using these social services to money sites too or like other other automated services best building to buffer sites or videos?

    • February 19th, 2014 at 8:07 am

      I haven’t use social signifier so I’m not sure – I would just build sites that get natural signals. Certainly wouldn’t be using social signals on tiers though :)

  17. 2.19.2014

    Hi Matthew,

    This tutorial is going to be invaluable. I have just started a YouTube channel for client and I will be using your techniques to get it ranked.

    Thanks

  18. 2.20.2014

    Hi Matt,

    I will be using GSA SER to build links. How many tier 1, tier 2 and tier 3 links do you think I should create for the video?

    When I am drip-feeding social signals, how many +1s, Tweets and Facebook likes should I get daily and for how long?

    Thanks!

    • February 21st, 2014 at 8:50 am

      How many doesn’t matter, pick a number and maintain or gently increase it over time

  19. eZFlow
    2.24.2014

    You are the best Matt, always ahead of others.

    Anyways, youtube has started penalizing videos which have used spammy links as mentioned by Abbas http://www.youtube.com/watch?v=Drct6FPD-3s

    Did any of your videos got hit by a penalty?

    Any tweaks needed to your guide just to be safe?

    Cheers!

    • February 25th, 2014 at 8:39 am

      No tweaks required here! Unless you have made a crappy single frame video

  20. 3.13.2014

    Would you recommend using kontent machine + GSA to generate content and send link juice to youtube videos?

  21. 3.16.2014

    Great Series!

    I’m a Realtor and a newbie with YouTube so you have been a great help and inspiration.

    I’m using animoto for my listings. They are about 1 minute long and have music in them. I have very little competition in my area and I’m wondering:
    1) I can’t do transcripts because there is no talkin in the videos, will this hurt my situation much?
    2) Would it be worth it to save the animoto video to my desktop, rename the file, then upload to YouTube OR just upload directly from animoto.
    3) It’s going to be hard to get shares or engagement for a listing video….any ideas?

    Thanks!

    • March 17th, 2014 at 7:55 am

      Hi,

      1) Well it won’t help you

      2) Yes

      3) Stop making s*** videos

  22. 12.23.2014

    Does anyone have experiences with foreign language videos? i want to rank some local business videos (rather low competition, 22 avg. KC), but i am not sure wether google will find german anchors mixed with english articles very trustworthy. maybe link emperor, where i could upload my own articles in german? but then again, it would be the only german article on an english blog…would it make sense to not only transcribe the video but also translate it in english, so that there would be english subs as well? maybe that would not get google that suspicious.. what do you think? cheers jö

    • December 25th, 2014 at 4:31 pm

      I don’t sorry but perhaps another commenter does

  23. Jacob Smith
    2.21.2015

    Great post, I haven’t seen previous post, but I’ll sure will.
    I haven’t really started making videos yet.
    Do you use any particular software to make videos?

  24. 10.28.2015

    Brilliant!

    was looking for quality information about Youtube ranking….

    Thanks!

  25. 4.6.2016

    Hi

    Really love the content you are sharing. I´m am pretty new to youtube marketing and am wondering if you have any experience whether or not there are certain backlinks (wiki, edu, gov, 2.0, social signals) that are “must haves” and “no goes” when it comes to ranking videos. I have been looking at different youtube training courses and there are many different recommendations are there.

    Thanks

    Casper

    • April 8th, 2016 at 4:31 pm

      Are you trying to rank in youtube search or google search?

      • April 16th, 2016 at 11:42 am

        Primarily google ranking

        Thanks

        Casper

        • April 18th, 2016 at 12:00 pm

          Focus on authority backlinks (either from guest posts or private blog networks, I prefer PBNs) and a good mix of social signals

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