The Pirates Guide To Google Alerts – Talk Like A Pirate Day


’tis message be in respect to International Pirate Day and is a pirated copy of me guest post at SearchEngineJournal! Arrrrr!

Jolly RogerGoogle Alerts be one ‘o th’ most powerful free tools available, but it be often overlooked. It monitors th’ sea fer words ‘n phrases ‘n even sends ye a message in a bottle or updates an RSS feed every the hour it finds a new result.

Sounds pretty simple right? ye gunna be amazed at how powerful a simple device like Google Alerts can be. It has a huge range ‘o uses which be only limited by ye imagination.

I’m goin’ to reveal how I use Google Alerts to leverage brand, authority, traffic ‘n sales, as well as share th’ exact alerts I have setup fer me personal SEO blog.

Measurin’ Content Quality

When settin’ up a Google Alert ye be given a pair choices. ye can choose to receive Only th’ best results or All results fer ye given query. Essentially Google Alerts gives ye a ‘high quality content only’ filter ‘n ye can use ’tis filter to measure th’ quality ‘o th’ content in Google’s Eyes fer ye own site. Setup 2 alerts fer ye domain like ’tis

One ‘o th’ Alerts be setup to deliver Only th’ best results ‘n th’ other Alert be setup to deliver All results.

When ye publish a new message, if it gets delivered by th’ Only th’ best results Alert then Google must consider th’ message as high quality content.

Monitorin’ Brand

Just like Johny-boy Chow, me moniker (Matthew Woodward) be me brand. Any the hour me tavern or moniker be mentioned, I get a message in a bottle direct to me inbox to alert me ‘o that. ’tis offers a great range ‘o opportunities: I can get alerted to new discussions ’bout me brand or if I have be mentioned somewhere without a link back to me site.

Ye can then take action by addressin’ th’ feedback ‘n gettin’ links added. These be th’ alerts I have set up to monitor me brand online:
matthew woodward

Monitorin’ Competitors

In addition to monitorin’ ye brand, ye also be lookin’ at what ye competition be doin’. ye could receive alerts ‘o positive ‘n/or negative feedback ’bout ye competitors or even alerts ‘o new links that they have acquired. ye can use Google Alerts to keep a close eye on their activity online ‘n then leverage it to ye advantage. I’m not goin’ to publicly reveal who I monitor. :) Just setup brand based alerts fer all ‘o ye competitors.

Monitorin’ Questions in ye Niche

’tis be great fer drivin’ traffic ‘n buildin’ authority ‘n loyal subscribers. ye can monitor ye niche fer a range ‘o inquiry-based terms ‘n then jump in ‘n provide an expert answer wit’ a link back to ye site. Here be th’ alerts I use to monitor link buildin’-related questions (but ye can swap th’ phrase link buildin’ fer anythin’ ye want):

How * link building
Is * link building
Can * link building
When * link building
Why * link building
Will * link building

I have alerts like that set up fer Link Buildin’, SEO, Google Penalty, ‘n so forth.

Every the hour I create a new piece ‘o content that answers questions ’bout a certain topic, I set up correspondin’ alerts so I can direct people to th’ answer.

Monitoring Questions Alerts

Monitorin’ TwittArrr

Ye can monitor TwittArrr fer any keyword ye wish. Whether that be fer mentions ‘o ye brands or fer mentions ‘o products or discussions so ye can get directly involved wit’ th’ conversation.

’tis be a great way to grow ye followers by connectin’ wit’ people directly. Here be some ‘o th’ alerts I use- inurl:status +”link building” inurl:status +””

Monitorin’ Content Distribution

If ye have a cornerstone piece ‘o content, then ye can use Google Alerts to monitor mentions ‘o th’ article across th’ sea. ye can get an alert if someone talks ’bout it on a forum or shares it in a blog comment somewhere. Again, ’tis provides ye wit’ multiple opportunities to get involved ‘n add to th’ discussion.

Me Ultimate Guide To Tiered Link Buildin’ movin’ picture tutorial series has proved to be extra popular, ‘n I have alerts to monitor fer mentions ‘o it around th’ sea:

“ultimate guide to tiered link building
“ultimate guide to link building”
“tiered link building part”

Findin’ New Guest Post Opportunities

Most blogs that accept guest messages have a page tellin’ ye how to get in touch ‘n submit a guest message. ye can use Google Alerts to monitor a range ‘o common footprints used on them blogs to let ye be knowin’ ’bout new guest postin’ opportunities in ye niche. Here’s what I have set up:

“write for us” SEO
“submit guest post” SEO
“bloggers wanted” SEO
“become a contributor” SEO
“this guest post” SEO
“become an author” SEO

Monitorin’ Link Buildin’ Footprints

Thar be a lot ‘o platforms out thar that ye can use to get links from. Commentin’ on WordPress blogs be a great way to establish traffic, authority, ‘n relevant backlinks, but we can take ’tis a step further. WordPress plugins, such as KeywordLuv ‘n CommentLuv, gunna let us drop keyword-based anchor texts wit’ links back to our most recent messages. ’tis offers a lot more benefit than a regular blog comment, but how do we use Google Alerts to find these opportunities automatically? Here be me alerts:

SEO +”CommentLuv enabled”
SEO +”enter [email protected]” -intitle:”enter [email protected]
link building +”CommentLuv enabled”
link building +”enter [email protected]” -intitle:”enter [email protected]

That’s just an example ‘o monitorin’ th’ KeywordLuv ‘n CommentLuv WordPress plugins fer th’ keywords SEO ‘n Link Buildin’. thar be lots ‘o different platforms ye can target ’tis way, just find a common footprint ‘n set up an alert.

Monitorin’ Site Security

I have had sites hacked on a few occasions in th’ past. Some hackers chose to inject hidden links in footers, while others be off all out creatin’ thousands ‘o junk pages. Usually, th’ first the hour ye notice ’tis be when ye site completely disappears out ‘o th’ SERPs. ye can use Google Alerts to monitor fer any suspicious activity on ye site, so ye can take action before ye get penalized. Set up an alert like ’tis to monitor ye site: acne OR botox OR casino OR dating OR debt OR insurance OR mortgage OR paxil OR pharmacy OR phentamine OR pherimones OR poker OR p*** OR OR roulette s** OR viagara OR v***** OR x**

Obviously, if ye site be ’bout gettin’ into debt buyin’ v***** in an online casino, then ye need to tweak th’ keywords in me alert above.

Monitorin’ Shoppers

If ye run an e-commerce store, ye can set up a series ‘o alerts that gunna drop ye a message in a bottle every the hour a shopper be ready to buy a product in ye niche. wit’ th’ right alerts, ye can target people who have made th’ decision ‘o buyin’ a product but haven’t actually bought it yet. Ahoy! Here be some laptop-based examples:

laptop * under *
* laptop under *
laptop under *
cheapest laptop *
cheap laptop *
buy laptop * cheap
best price * laptop
* laptop * price

Regional Based Monitorin’

If ye a local business, then ye can use a range ‘o search terms to monitor fer shoppers in ye immediate local area who be lookin’ to buy. ye can get in touch wit’ them ‘n convert them into a sale without havin’ to move! Here be some examples to find people lookin’ fer laptops in London:

london laptop *
laptop * london
london * laptop

Discoverin’ New Niches

How would ye like alerts ‘o steamin’, new, ‘n emergin’ niches landin’ in ye inbox on a daily basis? Consider settin’ up alerts like:

new * this year
new * 2012
will * 2012
what will happen *

How to Setup Google Alerts

Settin’ up Google Alerts be extra easy ‘n takes seconds to do. ’tis be what th’ form looks like:

Google Alerts Form

In th’ Search Query box, ye can enter th’ term ye want be alerted fer. Have a look at me examples above ‘n spy wit’ ye eye which ones ye can utilize fer ye site.

In th’ Result Type box, I always select to receive alerts fer everythin’.

th’ How Often box allows ye to choose between once a week, once a day, or as it happens. I change ’tis based on what I be needin’ to achieve. fer example, I be needin’ alerts ’bout site security as it happens, but only want new guest message opportunities every week.

In th’ How Many box, I always choose All Results to make sure I don’t comely wench anythin’.

Th’ Deliver To box, lets ye choose to have th’ alerts delivered via message in a bottle or RSS. I tend to have thin’s like brand-related alerts delivered by message in a bottle ‘n have link buildin’ opportunities delivered via RSS in Google Reader.

Once ye have set everythin’ up, ye gunna get new alerts forever! It might take an hour or so to set up, but it be worth every minute ‘o ye the hour, ‘n ye can set up as many alerts as ye want.

Think Out ‘o th’ Box

Now that ye understand th’ true steampower ‘o Google Alerts, take a step back ‘n think ’bout unique ways ye could apply them to ye business or tavern. thar be thousands ‘o different ways ye could use it over ‘n above what I have discussed in ’tis message. Think out ‘o th’ box ‘n be creative wit’ ye alerts! It be one ‘o th’ most powerful tools at ye disposal, so make sure ye take full advantage ‘o it.

WARNING: Steal Your Competitors Search Rankings, Traffic & Income

How Do ye Use Google Alerts?

So now ye be knowin’ how I use Google Alerts to build authority, brand, traffic, ‘n sales to me SEO blog & movin’ picture tutorials. Do ye have a Google Alerts strategy that I haven’t discussed? gunna ye be integratin’ Google Alerts into ye online strategy?

183 Responses

  1. Chris Duncan

    I found it easier to read the un-pirated on SEJ. Sorry. :O) Just not a pirate I guess.

    • sctv streaming
      October 12th, 2016 at 12:43 pm


  2. Haven’t use Google Alert yet, but that sounds interesting and easy. I would try it some time in the future.

    • January 3rd, 2013 at 9:06 am

      Very hand tool – and best of all, its freeeeeeee! =D

  3. 1.18.2013

    I really like the link building guides, thanks a lot.

    • January 18th, 2013 at 1:43 pm

      Cheers :) Don’t be afraid to ask any questions on the forum!

  4. 1.28.2013

    Just wanted to add – “City AND inurl:submit-event” is ARRRRRguably the best way to find local directory submission opportunities for small business SEO. Thanks for the other tips, although I’d have to agree that the pirate-ese made this article a little difficult to read.

  5. Hi Matthew,

    This is a great post, and has really helped out! Loving your blog and your videos – really great stuff. Keep it up!

    Richard Best

  6. 3.20.2013

    At first I thought this is a black hat method because of your pirate flag ^_^ anyway thank you for this blog. Cool you got video tutorial :)

    • March 20th, 2013 at 9:03 am

      Hahaha naahhh was just having some pirate based fun! Yaaargggghhh!

  7. Rank Wizard

    Do you use majestic seo or hrefs to check backlinks?

  8. heii .. I have not used google alerts, but it looks interesting to try. I certainly was not going to waste to try it. may be useful.

    thanks for share

  9. Hi there Matthew, It’s sad to hear about pirated articles. Anyway, I’m glad to read and visit this site of yours. I’ve never tried Google alert but it really sounds great. Thanks for the information. I really appreciate it.

    • July 12th, 2013 at 9:45 am

      Haha they aren’t pirated, just translated into Pirate talk!

  10. I have never used Google Alerts but it seems to a great tool by Google. Let’s see…

  11. Mikey

    Q: Why are pirates so tough?
    A: Because they Arrrrrh!

  12. 1.27.2014

    I’ve enjoyed the read on google alert, look forward to activating what I’ve learnt. I’ll get back to you if this works. Cheers.

  13. 3.21.2014

    Yes you are 100% correct, alerts can help you for 100 reasons. If you are using google alert you are safe most of times.

  14. 3.31.2014

    After reading yours blog, I activate the Google alert in my Gmail id and it’s really awesome. Thanks for this enlightening sharing.

  15. Louise

    Thanks for detailing how to use Google alerts here. I have used this pretty nifty resource for a long time and I am happy with the results. :)

  16. 4.9.2014

    I wasn’t aware of that tool. But now I am gonna activate it, hope it help me.

  17. punjabi songs

    i had never used google alerts. I would try it some time in the future.

  18. 5.30.2014

    I have started a new blog recently and am not getting enough ideas to write. This Google Alerts trick is really nice. I’ll use it from this instant. Thanks Mat.

  19. 6.25.2014

    Hey great article. :)
    I am new to your website and found you really have some interesting stuff.
    Looking forward to your blog.
    Keep up the good work. :D

  20. Matt Fuller

    Hi Matthew, the problem I find is having the time to follow up on all the alerts that come through. Unless your website is your full-time job, time usually gets the better of us.

    • July 14th, 2014 at 5:37 pm

      It doesn’t take all that long, if you get too many just tighten up your settings!

  21. Davis

    Hi Mathew,
    I’m glad to read an article like this which encourage ones to make a better blog. This post is really helpful for me.

  22. Carine Allen

    Google Alert is interesting and easy and helpful for us.I also try it some time in the future.I really like the link building guides, thanks for sharing.

  23. 8.4.2014

    Great stuff, Matthew! I like finding our own blog posts in my alerts for our keywords because it tells me that Google likes out content!

  24. Hardik agrawal

    Godd work matthew. Waiting for your another inspiring income report

    • August 25th, 2014 at 10:21 pm

      Thanks, there will be another on the 1st as always :)

  25. 9.4.2014

    Yarr cap’n! I use google alert fer researchin’ fer me next blog message topic!

  26. Titanium Marketing Pro

    Arrrrr! Those be some fine tips matey…

    I’ve got one for you as well… say yer lookin to sell somethin on craigslist… but ye don’t have a clue what to sell, or where’s the best place to put yer ad… why not set up an Alert with the item yer wantin’ to sell plus “want to buy” or “WTB”…

    Then, when yer Alerts come thru you’ll have a slew of cave dwellers with money in hand and gold to spend. Setup another Alert for yer item(s) and “eBay” and then just connect the buyer with the sellerrr and take yer cut down the middle!

    This is just ONE trick up me sleeve… click on me name to see more! ARRRRRRRRRR!

    • September 29th, 2014 at 4:21 pm

      Haha we dont have craigslist in the UK so thats a nice extra tip!

  27. 11.13.2014

    Thanks for the nice blog. It was very useful for me. Keep sharing such ideas in the future as well.Thanks for sharing the such information with us.

  28. Philip Kleudgen

    Google alerts is one of my most used tools to build backlinks and find opportunities to talk about my topics. Recently i also used Feedly to be notified when my favourite blogs posted something so i could drop a comment.

    I also saw that recently launched their own version, but I didn’t test it yet.

  29. Yesenia Alvarez

    I use Google Alerts too its helps me writing updated content and its wonderful.

    Let’s create an alert.

    Try you will enjoy it.

  30. omar

    Thanks Matthew

  31. آپلود عکس

    Very well written post. It will be valuable to anybody who usess it, including me. Keep doing what you are doing – for sure i will check out more posts.

  32. offshore news

    I just activated my Google alerts, thanks to this post. Keep writing articles like this Matthew :).

  33. 2.16.2015

    This is the first i’m hearing about Google alerts. Seems like a very useful tool. Especially setting up those twitter alerts since social signals are pretty important these days.

  34. frans

    iam use google alert with enjoy thanks Mr.

  35. Matt Woosnam

    Its funny, theres so many google products that don’t get the same kind of attention as some of the more popular ones. This would be one of them! I like google trends but will certainly be checking this one out. Thanks for bringing it to my attention!

  36. Daniel

    Hi Matthew,

    I didn’t even know Google provided this particular service so thank you for sharing it its something I would be interested in.

  37. [email protected] Digital


    Thanks for the tips, I had no clue I could do so much things with Google Alerts. I look forward to read more of your articles.


  38. Henry

    wow, I learnt something new today with this. Google has so many amazing features we can use but i didn’t know about this one.

  39. sunil kumar

    hi Mathew,
    Google alerts? well it is new to me, but you have not mentioned the price of it. I wanted to use, but is it free or any free edition of its?

    I forget to thanks you for a informative article, if you will reply then it would be a great help.


  40. TrongBao

    Thanks Matthew

  41. Nirmal Sarkar

    Thanks a lot. The article you have written has truly helped me in a lot of ways.

  42. [email protected] 2015

    Thanks Nice Way :)

    This is Helped Me Many Times

  43. hassan khan

    Pirates :) let me check

  44. Desmond

    Stay up the great work, Matthew! You already know, many individuals
    are hunting around for this information, you can help them greatly !

  45. Perambur Kumar

    Hi Mathew
    Awesome Post
    I always use Google Alerts.
    Thanks for sharing this wonderful information with us

  46. 6.5.2015

    I like your way to define this article. Good job. Keep It Up!

  47. Camden Town Minicab

    Hi, Thanks for your post, I created google alert and its helpful to me.

  48. JP

    Google Alerts is a pretty rad tool. I’ve used it a few times and have really only got a mixed bag of results. I would chalk that up though to not really inputing the syntax as restrictive as I could. We keep getting results returning weird mixes of our content or things like stock updates or random PR postings.

  49. alex

    Hello exceptional website! Does running a blog similar to
    this take a great deal of work? I’ve very little
    knowledge of coding but I had been hoping to start my own blog in the near future.
    Anyways, if you have any suggestions or tips for new blog
    owners please share. I understand this is off subject however I simply had to
    ask. Cheers!

  50. Rajeev

    I like your way to define this article. Good Job. Keep It Up..

  51. alamgeer faraz

    very nice tool i have never try 1st time read this tool i will try to do this i like this post thanks.

  52. Sagor Ahamed

    helpful post. like it very much

  53. MoreHotLeads

    Yarrr. some mighty fine tips good sir. I can’t tell ye’ how many great links I have gotten from using Google Alerts for my client’s websites. A very simple and important link building method that a lot of SEOs overlook indeed.

  54. Manish Saini

    Very Good Post When I Follow this my website traffice increase :D Thanniks For Sharing

  55. [email protected] exchnage

    I really enjoyed reading this post, I was just wondering do you trade featured blog posts. Thanks for sharing your Blog with others. You really share valuable information.

  56. Payal Bhalodwala

    Matthew, Unique and interesting link building tactics found in your blog. Some are very useful for link building. Thanks.

  57. 9.10.2015

    That pirate guide lolz! nice guide btw xD


    Thanks for sharing such a informative information with us, Its really helpful for me.

  59. kannan

    thanks for sharing such a wonderful information….

  60. Events Platform

    I’ve enjoyed the read on google alert, look forward to activating what I’ve learnt. I’ll get back to you if this works. Cheers.

  61. Free Magento download

    What an useful link building guide I have ever read. With your tips, I certainly will promote my website much easier.

  62. Shawn

    Thank you Sir for the master article, it will surely help.

  63. 10.28.2015

    it is helpful
    thanks for this share

  64. seo

    Thanks for nice share

  65. Its hard to come across seo guides that REALLY offer something helpful. Thanks for doing the research and sharing it.

  66. 11.11.2015

    Wow. Its really helpful article. I tried those keywords on google and got good results..

  67. 12.4.2015

    Thanks for sharing such a great full information

  68. 12.20.2015

    After reading the article, I realized that I am not using Google alerts to its full potential. Thanks Matt for the nice guide.. should come in handy especiall the niche part

  69. Rahul

    Great information I got it from this blog. I like it very much and also I following your site on daily basis for searching a new information and tricks. I have applied backlinks tricks and i got very fast result. Thanks for sharing.

  70. Rubel

    I just loved reading your articles.

    The best thing which I really like about your articles is, you covers each and every thing in your articles which makes your article more helpful.

    I have seen people love to read those articles more which are easy to understand and can help a lot. And you always write such kind of articles.

    I would also like to suggest you one thing.

    You should try to keep your paragraphs short so that people can’t scare before reading that paragraphs.

    Short and cute paragraphs increase interest of the reader to read the complete article.

    I hope you wouldn’t mind my suggestion.

    Either way, Thanks for this wonderful article.

  71. Musa

    Google Alerts are definitely the way to go!

  72. 2.10.2016

    Thanks mathew

    I have been following you from Trafficplanet and it’s always good to read your peice.

    Do you mind if I share this on my blog,, I will leave your link in credits :)

    BTW,, I think the new topic can be how to be a boss when using Google Trends :) and social media together.

    Cheers mate!!!

  73. 2.25.2016

    There are some good alternatives to Google Alerts though and one of my current favorites is TalkWalker

  74. MarketPoint Digital

    I currently have G alerts set up for a few keywords and competitive monitoring but I had never thought, or even really knew, that they could be used for social platforms like Twitter. Monitoring for industry questions and guest posts are two other great ideas. Thanks!

    • March 21st, 2016 at 5:00 pm

      No problem, I am sure there is a bunch of ways to do it that I haven’t added here as well!

  75. rahul

    Great ! Great ! and very important information found here.I need this information and I got it from this famous blog. Thanks for sharing this information with us.

  76. Karan Nayak

    This is nice blog and very informative article thanks for sharing this valuable article. Please keep like this. Great job.

  77. sheraz asad

    Great article Mate.

  78. 5.26.2016

    I use Google Alerts.
    Really a nice piece of technology.
    Thanks for the article.

  79. getimges

    That is nice blog and incredibly informative article thanks a lot for sharing this specific article. Please keep such as this. Great job.

  80. Fashion photographer dublin

    Quite informative! Thanks a lot

  81. Haven’t use Google Alert yet, but that sounds interesting and easy. I would try it some time in the future.

  82. muthukumar

    I will use Google Alerts from now man.


  83. craiglerr

    Thanks for this guide!

  84. Maca

    Thank you Matthew! Really appreciate the content. Im going to go set it up for myself!

  85. طراحی سایت

    it is helpful

  86. 8.10.2016

    Google Alerts are great way to finding new topics in a niche but I never used it much because my sites don’t post news content but I guess with your provided tips, I will be able to find hot topics according to my needs.

  87. 9.2.2016

    Hi Matthew,
    I didn’t even know Google provided this particular service so thank you for sharing it its something I would be interested in.
    I will be able to find hot topics according to my needs.

  88. 9.10.2016

    Didn’t even know google alerts was a thing. Thanks for the info!

  89. PCTECH24

    Thank for this useful informationon on google alert tool.
    This blog is very interesting and knowledgeable and if you have any further information, please keep me updated with that information also.

  90. miya mushtaq khan

    seo is best to atrract traffic to our site… thanks

  91. Pandit Aman Sharma

    Greate website

  92. co giao loan

    Guys just sharing, I’ve found this interesting! Check it out

  93. 11.11.2016

    Nice info bro, i need this information :)

  94. Jason Lee

    I used to use Google Alerts years ago but I’d forgotten about it. Thanks for the heads up.

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