Google Alerts is the most powerful free marketing tool that you’re not using.

And by not doing so, you’re missing out on opportunities to grow your traffic, your brand and your income each and every day.

For completely free you can access thousands of pieces of targeted information right in your inbox. Spoon-feeding you the data and resources you need to get ahead of the competition.

From brand monitoring, adding new income streams and opening up new guest post spots, Google Alerts has got you covered.

So if you want to learn how to use Google Alerts to grow your business, read on..

What You Will Learn

  • How to set up Google Alerts the right way
  • How to use Google Alerts to grow your business
  • How to get notified of easy link building opportunities automatically
  • How to discover new niches automatically
  • Plus 16 other awesome ways to use Google Alert
How Google Alerts Will Help You

Google Alerts is the most powerful tool any online marketer has available to them. (Bold statement, I know).

It’s a completely free tool that allows you to leverage your brand, boost traffic, harvest hundreds of new opportunities and increase your overall sales.

By monitoring the internet for activity around the keywords or topics you care about, you can receive real-time and actionable updates. Let me show you what I mean as simply as possible.

Let’s say you’re in the travel niche and you’re interested in guest posting. In Google alerts you’d create an alert that looks like this:

find guest posts with Google Alerts

Then every time content relevant to these terms is put on the internet, you’ll receive an alert about it at a frequency that you choose.

So “this guest post” travel would send you an alert to check out this site:

set up google alerts for guest posting

You can then contact them to say you’re interesting in guest posting too. How simple is that?

As you’ll see later in this article this works for everything from monitoring your brand’s presence online, to finding link building opportunities and important questions you could use your content to answer.

Also, there’s something else that’s really great about Google Alerts…

Even after all of these years they’re one of the most overlooked tools by internet marketers.

So if you’re one of the few smart marketers who takes the time to use them, you can rest easy in the knowledge that you’re getting a competitive advantage.

Okay, that’s what an alert is, but how do you set one up?

How To Set Up Google Alerts

Throughout this article I’m going to show you specific examples of Google Alerts you can use to get the best results from this tool.

But first you need to know how to set up an alert and each stage of the process.

Firstly you’ll need to go to the Google Alerts page by clicking here. That’ll take you to a page that looks a little like this:

set up Google Alerts the right way

In the search box you can add in the alerts you want to receive. For this I’m going to stick with the “this guest post” travel alert:

how to use Google Alerts to grow your business

That’ll bring you a whole page of results that will show you whether, up until now, it is a good alert to follow:

Google Alerts set up process

Don’t worry if it says there are no recent results when you search, you don’t need 10’s or 100’s of results at this stage. You just need enough content for you to work with.

If there are no real results it may not be worth getting alerts (unless it’s brand related, more on that in the next section) but this alert seems worthwhile.

Before you go ahead and click the Create Alert button though, take the time to click on the Show options button. That’ll give you a list of variables to play with.

final Google Alerts settings

For optimal settings I’d suggest you choose:

  • How often: Choose this dependent on the alert you’re selecting. You only need Guest Post updates once a week. But if someone mentions my site I want to know about it as it happens.
  • Sources: Choose Automatic for this.
  • Language: Dependant on the languages you write in or focus on.
  • Region: Select the database or country you’re aiming to rank in.
  • How many: Again dependant on the alert. If it’s for guest posts I’d select Only the best results but for brand monitoring I was to know everywhere and anywhere.
  • Deliver to: Your best email address

Then go ahead and select Create Alert and you’re ready.

Sections like this take longer to read than they do to implement. And once you’ve setup your first three or four updates you can really do this in 10 seconds.

How To Use Google Alerts To Grow Your Business

So now you know how to set up Google Alerts let’s check out the types of alerts you can create and why you need them…

01: Monitor Your Brand

Brand monitoring allows you to find hundreds of new opportunities from the places you’ve been mentioned.

If your brand name – be it your name or your website name – is mentioned on a website, forum, comment or blog post you’ll receive an alert right to your inbox.

For example if someone mentions Matthew Woodward anywhere online I get an email directly to my inbox telling me where it is and what’s been said.

Like this video description on Vimeo:

Google Alerts brand monitoring

Now all I’d need to do is contact the video owner and ask them if he could add a link into the description that brings people back to my blog.

But there are lots of opportunities outside of link building too:

  • Feedback: You can see how people are talking about your brand and make informed decisions about the future.
  • Networking: Connecting with people who care about your brand and are aligned with your interests.
  • Branding: Has someone endorsed you? Well that’s an extra testimonial or logo you can add to your blog to improve your impact.

Below are the alerts that I have running all of the time.

All you need to do to recreate them is replace my information with yours:
matthew woodward

02: Monitor Your Competitors

In addition to monitoring your brand, you should also be looking at what your competition is doing. Because for every alert you can set up for your brand you can set up for theirs too.

There are lots of opportunities here, here are just a few that I personally monitor:

  • Positive feedback
  • Negative feedback
  • New links
  • New guest posts
  • New content

This allows me to build up a picture of what my competition is doing online and what their next steps are going to be. Meaning I can go on the offensive from an informed position.

Now I’m not going to publically reveal who I’ve been monitoring, instead I’ll give you some cookie cutter alerts you can set up in the box below.

Site:[competitors url]
[competitor name]
“I think” [competitor  name]
“Has anyone tried” [competitor name]
“This guest post by” [competitor name]

03: Track Local Content

If your SEO efforts are focused locally, you can also set up alerts to track content in your local area.

This means if there are businesses worth connecting with locally, links to be built or people to outreach to, you can find them almost immediately.

You can either set this up to keep your hand in with local news, or you can make it industry specific too.

Here are a few examples you can use:

location:Manchester, UK
“[your topic]” location:New York City, NY
“News” location:Rome, Italy
“[brand name]” location:yourhometown

04: Monitor Questions In Your Niche

This is a simple, but effective, Google Alert that you can’t afford to not be using.

By monitoring questions in your niche you’re able to receive real-time updates about when someone has asked a question you know the answer to.

Meaning you can come in with your authority content, share it with the question asker, and build loyal fans and subscribers as a result of it. It’s giving value in its purest form!

One of the phrases I focus on monitoring all of the topics my site covers. Whether it’s chatter about my affiliate products like SEMRush and SERPed, or industry questions like Google Penalties and Link Building.

Below are the exact alerts I have set up, but you can change link building for whichever topic your content focuses on:

How * link building
Is * link building
Can * link building
When * link building
Why * link building
Will * link building

05: Measure Content Quality

Earlier in this article you saw about selecting Only the best results or All results based on the alert you’re creating.

Think of this as a high quality or standard quality filter that you can use to measure which sites have good and bad content in the eyes of Google.

Most importantly, do this with your site because you can set up Google Alerts to track the quality of your content.

What you need to do is set yourself up two alerts like this: + All results + Only the best

Meaning you’ll receive one alert for all results and one for the high quality results.

high quality search results

The thinking behind this is that when your content shows up in the only the best results alert your content has reached a much higher standard.

How clever is that?

06: Monitor Your Content Distribution

Chances are you have a flagship piece of content that brings you a whole lot of traffic.

Well now you can use Google Alerts to monitor mentions of that article and see what’s being said.

Allowing you to join the discussion, add links and promote yourself in all corners of the internet at the click of a mouse.

For example my video tutorial series, The Ultimate Guide to Tiered Link Building is quite popular and I have alerts to monitor for mentions of it around the Web.

This alert is super simple to use because all you need to do is focus on variations of the headlines of your article, like:

“ultimate guide to tiered link building
“ultimate guide to link building”
“tiered link building part”

07: Find New Guest Post Opportunities

Like it or not, guest posting isn’t dead and it sure isn’t going anywhere any time soon.

If there’s a blog out there that does accept guest posts, they more than likely have a Write for Us or Contribute section on their site.

Usually with a contact form or email address to apply for it.

Well you can set up alerts to let you know when sites add these pages, update them or post content in the form of a guest post on their site.

And when they do, you can capitalise on their current need for guest content by being their knight in shining armour.

Here are the alerts I have set up, and all you need to do is swap SEO for your chosen topic to personalise them:

“write for us” SEO
“submit guest post” SEO
“bloggers wanted” SEO
“become a contributor” SEO
“this guest post” SEO
“become an author” SEO

08: Discover New Niches

How great would it be to find brand new niches in your inbox every single week?

Well, with Google Alerts, it’s possible.

Think about setting up alerts such as:

New [technology] this year
New [business strategy] 2017
Hot new [product] 2017
what will happen if [desired/undesired outsome]

09: Monitor Your Site Security

Having your site hacked is up there in the least pleasant experiences in life. But, thankfully, you can set up Google Alerts to inform you of any unusual activity on your site.

If someone decided to break in and add links into the footers, create junk pages, or add a, “LOL WE HACKED U, L8RTZ” blog post to your site, these alerts will let you know.

It’s hard to know 100% what words, phrases or links people are going to leave you with in these situations. So I’ve found creating one long alert for multiple possibilities is quite effective.

Basically take all of the keywords people tend to use in these situations, like viagra or Gucci handbags or porn, and add them to the list.

You can simply edit my site for yours in this and expand upon it where it fits: acne OR botox OR casino OR dating OR debt OR insurance OR mortgage OR paxil OR pharmacy OR phentamine OR pherimones OR poker OR porn OR OR roulette sex OR viagara OR viagra OR xxx

10: Get Immediate Job Alerts

If you’re looking for a new job then you can set up a Google Alert for it.

By using the specific title of the job you’re looking for, or the company you want to work for, you can create an alert to find out when they’re open to application. Giving you a time advantage most other applicants would never have.

Think of creating alerts like:

“Company name” + “Job title”
“Marketing jobs” IKEA
“Apply now” Penguin Books
“Send your cv to” Volkswagen

11: Find Your Next Freelance Gig

If you’re a freelancer looking to grow your business you can also utilise Google Alerts.

You can create an alert for specific sites, companies or projects that you’d be interested in.

For example if you’re a freelance writer you could set an alert for when Problogger Jobs is updated with a role in your niche.

This works for all niches and freelancers too. You could use alerts like:

“” + “Travel”
“Buffer” Design
SEO Tools” Freelance Programmer
“Looking for a freelance” Pixar

12: Access Exclusive Discounts And Promotions

Got a favourite brand that you just wish you could get a discount for?

Well, you’re in luck. Google Alerts allows you to track when their next sale, discount or coupon offer goes live.

For example, if you were looking to buy a copy of SEMRush, but didn’t want to pay full retail, you could set up an alert like:

“Discount” SEMRush
“% discount on” SEMRush
“Save money on” SEMRush
“SEMRush” + “Coupon Code”

13: Monitor Plagiarism

Google Alerts can help you make sure your work is protected. As soon as someone steals a sentence, paragraph or article you can set up an alert to make you aware of it.

Take an excerpt from an article, put it in quotation marks, and set up an alert like I’ve done below. This is great for bloggers and content creators.

“If you’re doing a good job of promoting your site through guest posting, forums, Quora and other networks you’ll be receiving a tonne of referral traffic.”

14: Follow Your Favourite Author

Is there an author who you just love to read from? Well with Google Alerts you can set up an alert to let you know when they’ve posted, or guest posted.

You could even use this to find new sites that are open to guest posting and create your own list based on where the author has written.

I’m a big fan of Derek Sivers, so I could set up an Alert like:

“Derek Sivers” guest post
“This guest post from Derek Sivers”
Derek Sivers “new post”
“Guest Contributor” Derek Sivers

15: Get Local News

I spend most of my life living away from the UK (for various reasons). And with Google Alerts I’m able to keep up to date with local news in my hometown.

This isn’t an essential part of my schedule, but it’s nice to be able to check in. And if you’re an expat you can use this to catch up on specific news too.

“Breaking news” Manchester
“New York” + “News”

16: Find Guest Speaking Opportunities

If you’re looking to get into public speaking, Google Alerts can give you a good platform to find opportunities.

Much like guest writing and blogging you can set up alerts for when opportunities arise.

You can monitor your personal brand and see if you’re being recommended to speak, or find new events to put yourself forward for.

[Niche] “want to see speak”
Matt Woodward “want to speak”
[Niche] “looking for speakers”

Bonus: Finding Link Building Opportunities

There are lots of different platforms out there that make it easy to snag quick backlinks.

WordPress plugins such as CommentLuv and KeywordLuv allow you to drop keyword based anchor text links on any site that uses them.

So it makes sense for us to setup alerts to notify of those opportunities as they arise. Just replace SEO with your niche below-

SEO +”CommentLuv enabled”
SEO +”enter [email protected]” -intitle:”enter [email protected]

Time To Get Creative…

With the information in this article alone you’re going to be able to find hundreds of low-hanging fruits that you can use to boost your results for little to no effort.

But there are endless possibilities of what you can do with this tool.

One question I ask for using this tool is this:

What work do I not want to do, but I also don’t want to outsource?

For example I don’t want to spend hours looking for sites with guest blogging opportunities, but I also don’t want to outsource that to someone for $5 an hour.

Because, why would I when Google Alerts does it for free?

Here are a few other alerts you could setup off the top of my head that might help you:

  • Blog posts by specific authors
  • New content on a specific subject
  • Latest affiliate products on a site
  • Upcoming Google algorithm update news
  • This years trends you could capitalise on

No matter what your niche, your focus or your business model there is a Google Alert to help you capitalise and make informed decisions.

And if Google Alerts doesn’t do it for you – you can also take advantage of Talkwalker Alerts which works in the same way.

Which leads me to my next questions…

How Do You Use Google Alerts?

I’d love to know what alerts you have set up that should have been featured in this article. What strategies are you using to leverage?

Or, is this a new concept for you and your about to set up Google Alerts for the first time? Which ones are you going to use?

Let me know in the comments…

276 Responses

  1. Jason Theofilos

    Nice work Matthew. I hadn't read the post on SEJ, so thanks for the heads up, hope the traffic/subscribers get a big boost for you (by the way he's taken the link to your site out of the main article, but left an extra '>').

    • September 10th, 2012 at 11:39 am

      To be honest it didn't generate that much traffic at all but I will be doing a follow up post comparing the guest post results to having the first comment on a popular article.

      Yeah I noticed that and sent it over to the editor, just waiting for it to be updated.

  2. Anonymous

    every day I open the blog to see whether any new article or content but no luck nowadays :(

    • September 19th, 2012 at 4:43 pm

      Hi Alson,

      I've been working hard on the background/preperation work for some new posts/case studys. for example high pr aged domain vs new domain, ranking a site with just blog network posts and so forth :) Also I got invited to do Terry Kyles Sunday SEO last minute last week which delay the video for the week.

      The last video in the tiered link building series will be done before Sunday :)

  3. 10.4.2012

    How were you able to setup multiple alerts for one term. ie the site:domain when I try to do it in G iam being told the term is already in.

    • October 14th, 2012 at 3:38 pm

      Use a different account ^^

      • June 24th, 2013 at 10:10 am

        Nice tip this one…

        I actually used the same account and set one using the Google Account notify via email (best results) and the feed for (all results) that way I keep the content in the same account and still be alerted to both.

        Fantastic post, and I know I have caught it late but I still wanted to write a comment to show my appreciation and to say thank you for inspiring me to use this in ways I never even thought about.

        • July 16th, 2013 at 8:01 am

          Yeah that is a nice way of plugging it together, good thinking!

  4. Haven’t use Google Alert yet, but that sounds interesting and easy. I would try it some time in the future.

    • January 3rd, 2013 at 9:06 am

      Very hand tool – and best of all, its freeeeeeee! =D

  5. 1.18.2013

    I really like the link building guides, thanks a lot.

    • January 18th, 2013 at 1:43 pm

      Cheers :) Don’t be afraid to ask any questions on the forum!

  6. 1.28.2013

    Just wanted to add – “City AND inurl:submit-event” is ARRRRRguably the best way to find local directory submission opportunities for small business SEO. Thanks for the other tips, although I’d have to agree that the pirate-ese made this article a little difficult to read.

  7. Hi Matthew,

    This is a great post, and has really helped out! Loving your blog and your videos – really great stuff. Keep it up!

    Richard Best

  8. 3.21.2013

    Hi Matthew – just spent an eye-opening (not to mention wallet-oeforepening !) 90 minutes looking through some of your posts and comments… Why have I not found out about you before ! Wonderful stuff – thank you !
    My problem is this – I know that Google Alerts are enormously powerful – and FREE ! – and I intended to use them to drive the RSS feeds for a new WP plugin to semi-autoblog a new site… However, the alert feed from Google is not actually an RSS feed ! What I mean is, for example, if you extract news articles using G.A. the post title can be unintelligible (strange character strings can appear if there are special characters in the original item (like double quotes) ) and if (it doesn’t always ! ) it extracts an image, it only forwards a thumbnail version.
    So – to cut to the chase – do you know of any available software that can convert a Google alert into a “proper” RSS feed item ? The WP plugin sellers really don’t seem to want to help me with this !
    I would be very (eternally ?) grateful for any help !

    • March 27th, 2013 at 11:27 am

      Hi Roger,

      Hahaha that made me laugh thanks for the comment =D

      To be honest I’m not really sure how you could resolve that – perhaps a custom script that takes the source data and scrubs non standard character strings and outputs a new rss feed?

      Probably cost $20-$30 to get coded on odesk?

  9. 3.26.2013

    Only three comments on this post haha.

    I just put up a quick post about using G alerts to monitor spam indexation. Backlink for you sir.

  10. Temesgen

    Matthew you are such a hero lol…you assured me that it is possible to be a good blogger and make a living out of it ….. your tips are such inspirational

    Thank you

  11. Rank Wizard

    Do you use majestic seo or hrefs to check backlinks?

  12. seomedellin

    Great post Mathew as always.

    Thank u i didn knew talkwalker great app.

  13. heii .. I have not used google alerts, but it looks interesting to try. I certainly was not going to waste to try it. may be useful.

    thanks for share

  14. Vahid

    Today I double checked my feedly to make sure I’ve subscribed for your RSS .

    Thank you for your informative posts .

  15. I have never used Google Alerts but it seems to a great tool by Google. Let’s see…

  16. 8.20.2013

    What are you doing now that Google Alerts no longer delivers to RSS?

    Is there an RSS version that works these days?

  17. 11.21.2013

    Thanks for giving us a heads up on the article I don’t know much about google alerts but after this I think I got my next blogging homework assigment

  18. James

    Great stuff, this and the Tynt suggestion are set up now, brilliant work.

  19. 1.7.2014

    After some checking, looks like Google Alerts doesn’t pick up alerts from forums, or at least not as much as from blogs. I’ve noticed that WordPress blogs and news sites appear, while things posted on forums do not. Have you seen this as well?

  20. 1.27.2014

    I’ve enjoyed the read on google alert, look forward to activating what I’ve learnt. I’ll get back to you if this works. Cheers.

  21. 3.5.2014

    Thanks for giving me a stimulus concerning Google Alerts, I have been using that for a while but I I need to use it more creatively, so yep another great tip.

  22. 3.5.2014

    Hi Mat, Great Post as always.

    But isn’t that exactly was Buzz bundle dose, or am I missing something?

    • March 6th, 2014 at 8:02 am

      Yeah BuzzBundle is a much more developed version of this

  23. 3.7.2014

    Hey Mat !

    I’ve learned something new, was a pleasure to read your article .

    Kind regards form Albania ;)

  24. 3.13.2014

    I agree with you Matt that google alerts is one of the underrated tools that you can use but has a lot of potential. I have to say that I experienced this once when I was working with a company and I was able to find some viral topics which people want to find and made a video about it. In 3 months I had it on the first page of youtube and had 10k views without a boost.

    • March 13th, 2014 at 10:16 am

      Yeah it’s a great way to stay in tune with your market!

  25. 3.21.2014

    Yes you are 100% correct, alerts can help you for 100 reasons. If you are using google alert you are safe most of times.

  26. 3.31.2014

    After reading yours blog, I activate the Google alert in my Gmail id and it’s really awesome. Thanks for this enlightening sharing.

  27. 4.2.2014

    Hi Matt, Thanks very much for this post, it’s very useful for me. I don’t know about Google Alerts but after reading this I will definitely set up Google Alerts for my own.

  28. Louise

    Thanks for detailing how to use Google alerts here. I have used this pretty nifty resource for a long time and I am happy with the results. :)

  29. 4.9.2014

    I wasn’t aware of that tool. But now I am gonna activate it, hope it help me.

  30. punjabi songs

    i had never used google alerts. I would try it some time in the future.

  31. 4.16.2014

    Thanks for the post Matt.
    I never thought that footprints works with G alerts.

    Got some new info right here :) Ty

    – Eymard

  32. 5.7.2014

    I use GA for:
    1. My Brand Name and My name- to know what the web is speaking about me
    2. Travel Guest Post- As I am from tourism industry so GA on travel guest post offers good quality content which I can use later-on and sometimes a guest post opportunity.

    3. My Competitor brands- To know what quality web page has gone live from their end.

    4. This is new- .edu- I got some .edu sites from where I can get some .edu indexed links on my site like this –

    Plus I totally agree with you that sky is the limit when it comes to GA. So will love to hear more from you on this topic.

  33. Jatin Chhabra

    Yeah and I didn’t mentioned it earlier that I founded your blog via GA. Alert was “Tier Linking” :)

  34. 5.30.2014

    I have started a new blog recently and am not getting enough ideas to write. This Google Alerts trick is really nice. I’ll use it from this instant. Thanks Mat.

  35. 6.4.2014

    I tested a few sites with 3 to 5 pages of 500 words and then having a autoblog using google alerts, even though the rss feed pulls just over 200 words, im ranking on the first page for 5-9 of my keywords in most cases. Users also love it as not everyone knows how to set up an rss feed or use GA

  36. 6.25.2014

    Hey great article. :)
    I am new to your website and found you really have some interesting stuff.
    Looking forward to your blog.
    Keep up the good work. :D

  37. Matt Fuller

    Hi Matthew, the problem I find is having the time to follow up on all the alerts that come through. Unless your website is your full-time job, time usually gets the better of us.

    • July 14th, 2014 at 5:37 pm

      It doesn’t take all that long, if you get too many just tighten up your settings!

  38. Davis

    Hi Mathew,
    I’m glad to read an article like this which encourage ones to make a better blog. This post is really helpful for me.

  39. Carine Allen

    Google Alert is interesting and easy and helpful for us.I also try it some time in the future.I really like the link building guides, thanks for sharing.

  40. 8.4.2014

    Great stuff, Matthew! I like finding our own blog posts in my alerts for our keywords because it tells me that Google likes out content!

  41. Hardik agrawal

    Godd work matthew. Waiting for your another inspiring income report

    • August 25th, 2014 at 10:21 pm

      Thanks, there will be another on the 1st as always :)

  42. 9.4.2014

    Yarr cap’n! I use google alert fer researchin’ fer me next blog message topic!

  43. 9.17.2014

    Matt – do you know a means to chart the history of google alerts on a topic you are following to look back at spikes in activity to understand what was happening at that time?

    • September 18th, 2014 at 1:57 pm

      Hmm I don’t but I guess you could do that with IFTTT and Google Docs maybe?

  44. Titanium Marketing Pro

    Arrrrr! Those be some fine tips matey…

    I’ve got one for you as well… say yer lookin to sell somethin on craigslist… but ye don’t have a clue what to sell, or where’s the best place to put yer ad… why not set up an Alert with the item yer wantin’ to sell plus “want to buy” or “WTB”…

    Then, when yer Alerts come thru you’ll have a slew of cave dwellers with money in hand and gold to spend. Setup another Alert for yer item(s) and “eBay” and then just connect the buyer with the sellerrr and take yer cut down the middle!

    This is just ONE trick up me sleeve… click on me name to see more! ARRRRRRRRRR!

    • September 29th, 2014 at 4:21 pm

      Haha we dont have craigslist in the UK so thats a nice extra tip!

  45. Chris Dill

    Wow, that tip for measuring content quality is a killer! I immediately set up alerts for all of the domains I publish on- awesome stuff. Thanks!

  46. 11.13.2014

    Thanks for the nice blog. It was very useful for me. Keep sharing such ideas in the future as well.Thanks for sharing the such information with us.

  47. Philip Kleudgen

    Google alerts is one of my most used tools to build backlinks and find opportunities to talk about my topics. Recently i also used Feedly to be notified when my favourite blogs posted something so i could drop a comment.

    I also saw that recently launched their own version, but I didn’t test it yet.

  48. Yesenia Alvarez

    I use Google Alerts too its helps me writing updated content and its wonderful.

    Let’s create an alert.

    Try you will enjoy it.

  49. omar

    Thanks Matthew

  50. آپلود عکس

    Very well written post. It will be valuable to anybody who usess it, including me. Keep doing what you are doing – for sure i will check out more posts.

  51. offshore news

    I just activated my Google alerts, thanks to this post. Keep writing articles like this Matthew :).

  52. 2.16.2015

    This is the first i’m hearing about Google alerts. Seems like a very useful tool. Especially setting up those twitter alerts since social signals are pretty important these days.

  53. frans

    iam use google alert with enjoy thanks Mr.

  54. Tony

    Hi Matt,

    Thank you for your ninja google alert information, is ther any wordpress plugin

  55. Matt Woosnam

    Its funny, theres so many google products that don’t get the same kind of attention as some of the more popular ones. This would be one of them! I like google trends but will certainly be checking this one out. Thanks for bringing it to my attention!

  56. Daniel

    Hi Matthew,

    I didn’t even know Google provided this particular service so thank you for sharing it its something I would be interested in.

  57. [email protected] Digital


    Thanks for the tips, I had no clue I could do so much things with Google Alerts. I look forward to read more of your articles.


  58. Henry

    wow, I learnt something new today with this. Google has so many amazing features we can use but i didn’t know about this one.

  59. sunil kumar

    hi Mathew,
    Google alerts? well it is new to me, but you have not mentioned the price of it. I wanted to use, but is it free or any free edition of its?

    I forget to thanks you for a informative article, if you will reply then it would be a great help.


  60. TrongBao

    Thanks Matthew

  61. Nirmal Sarkar

    Thanks a lot. The article you have written has truly helped me in a lot of ways.

  62. [email protected] 2015

    Thanks Nice Way :)

    This is Helped Me Many Times

  63. Desmond

    Stay up the great work, Matthew! You already know, many individuals
    are hunting around for this information, you can help them greatly !

  64. John Stover

    We use GA to monitor our clients brand and names (specifically for rep management). We do use Buzz bundle for this as well. The other way we use GA is for outreach – finding links, blog comments ect.

    Great post Matt! Sometimes it’s good to be reminded to go back to the basics;)

  65. Perambur Kumar

    Hi Mathew
    Awesome Post
    I always use Google Alerts.
    Thanks for sharing this wonderful information with us

  66. 6.5.2015

    I like your way to define this article. Good job. Keep It Up!

  67. Camden Town Minicab

    Hi, Thanks for your post, I created google alert and its helpful to me.

  68. 7.8.2015

    Very interesting read about google alerts.
    we have been using them for a while to keep our clients informed about business news on the west coast.
    Your article intrigued me, the specific heading “Regional Based Monitoring” how is it possible to set something up that would inform you of the person looking for a “laptop” in a specific area.


    • July 8th, 2015 at 10:50 am

      ‘laptop new york’

      Although you would be better off using Twitter search with the proximity feature and something like HootSuite to monitor those search results.

  69. JP

    Google Alerts is a pretty rad tool. I’ve used it a few times and have really only got a mixed bag of results. I would chalk that up though to not really inputing the syntax as restrictive as I could. We keep getting results returning weird mixes of our content or things like stock updates or random PR postings.

  70. alex

    Hello exceptional website! Does running a blog similar to
    this take a great deal of work? I’ve very little
    knowledge of coding but I had been hoping to start my own blog in the near future.
    Anyways, if you have any suggestions or tips for new blog
    owners please share. I understand this is off subject however I simply had to
    ask. Cheers!

  71. Rajeev

    I like your way to define this article. Good Job. Keep It Up..

  72. alamgeer faraz

    very nice tool i have never try 1st time read this tool i will try to do this i like this post thanks.

  73. Sagor Ahamed

    helpful post. like it very much

  74. MoreHotLeads

    Yarrr. some mighty fine tips good sir. I can’t tell ye’ how many great links I have gotten from using Google Alerts for my client’s websites. A very simple and important link building method that a lot of SEOs overlook indeed.

  75. Manish Saini

    Very Good Post When I Follow this my website traffice increase :D Thanniks For Sharing

  76. [email protected] exchnage

    I really enjoyed reading this post, I was just wondering do you trade featured blog posts. Thanks for sharing your Blog with others. You really share valuable information.

  77. Payal Bhalodwala

    Matthew, Unique and interesting link building tactics found in your blog. Some are very useful for link building. Thanks.


    Thanks for sharing such a informative information with us, Its really helpful for me.

  79. kannan

    thanks for sharing such a wonderful information….

  80. Events Platform

    I’ve enjoyed the read on google alert, look forward to activating what I’ve learnt. I’ll get back to you if this works. Cheers.

  81. Free Magento download

    What an useful link building guide I have ever read. With your tips, I certainly will promote my website much easier.

  82. 10.18.2015

    Hey Mathew, back again. I am just addicted to your blogs i love the way you write them and present them and the information is amazing. Thank for you so much information. Secondly i have 2 questions if you don’t mind answering them please. What plugins or tools do you use for these lightbox email capture pop ups and how have to managed to get that slide down email capture thing on your website?

    • October 19th, 2015 at 9:44 am

      Thanks Zarak – That would be ThriveLeads

      • October 21st, 2015 at 3:58 pm

        Thank you Mathew. I wanted to ask you 2 more things, first is how do you make those thumbnails of your other videos appear on your youtube videos and secondly youtube has closed a few of my channel for section 4 H and i really did not use any bots or something to increase views and all the videos followed the community standards. I feel its my competition doing stuff to my videos because i am very good with ranking youtube videos in minutes without using any tools or bots for views or anything. How can i keep my channels safe from competition doing something?

  83. Shawn

    Thank you Sir for the master article, it will surely help.

  84. 10.28.2015

    it is helpful
    thanks for this share

  85. seo

    Thanks for nice share

  86. Its hard to come across seo guides that REALLY offer something helpful. Thanks for doing the research and sharing it.

  87. 11.11.2015

    Wow. Its really helpful article. I tried those keywords on google and got good results..

  88. 12.4.2015

    Thanks for sharing such a great full information

  89. 12.20.2015

    After reading the article, I realized that I am not using Google alerts to its full potential. Thanks Matt for the nice guide.. should come in handy especiall the niche part

  90. Rahul

    Great information I got it from this blog. I like it very much and also I following your site on daily basis for searching a new information and tricks. I have applied backlinks tricks and i got very fast result. Thanks for sharing.

  91. 1.6.2016

    What a wonderful post. You deserve all the credit. It’s an eye opener. Thanks

  92. Rubel

    I just loved reading your articles.

    The best thing which I really like about your articles is, you covers each and every thing in your articles which makes your article more helpful.

    I have seen people love to read those articles more which are easy to understand and can help a lot. And you always write such kind of articles.

    I would also like to suggest you one thing.

    You should try to keep your paragraphs short so that people can’t scare before reading that paragraphs.

    Short and cute paragraphs increase interest of the reader to read the complete article.

    I hope you wouldn’t mind my suggestion.

    Either way, Thanks for this wonderful article.

  93. Musa

    Google Alerts are definitely the way to go!

  94. 2.10.2016

    Thanks mathew

    I have been following you from Trafficplanet and it’s always good to read your peice.

    Do you mind if I share this on my blog,, I will leave your link in credits :)

    BTW,, I think the new topic can be how to be a boss when using Google Trends :) and social media together.

    Cheers mate!!!

  95. 2.25.2016

    There are some good alternatives to Google Alerts though and one of my current favorites is TalkWalker

  96. 3.7.2016

    Cheers Matt, went over to Search Engine Journal and the full article on Google Alerts was great! Clearly illustrating helpful SEO tools and tactics as always.

  97. MarketPoint Digital

    I currently have G alerts set up for a few keywords and competitive monitoring but I had never thought, or even really knew, that they could be used for social platforms like Twitter. Monitoring for industry questions and guest posts are two other great ideas. Thanks!

    • March 21st, 2016 at 5:00 pm

      No problem, I am sure there is a bunch of ways to do it that I haven’t added here as well!

  98. World Web Marketer

    I saw this post 2 weeks ago and started using Google Alerts and surprisingly my traffic went up. What a powerful tool.

    Thank you for this great tip.

  99. 3.27.2016

    As an author, I use goog alerts to monitor other authors and topics e.g. “Asimov” and “Poe”.
    Also -obviously- to monitor myself and my author brand+name e.g. “Book title”, or “myAuthorName”.
    Thanks for the Tips Mathew – they’re awesome!

    • March 29th, 2016 at 12:18 pm

      Some great extra usage examples there Eric, thanks :)

  100. rahul

    Great ! Great ! and very important information found here.I need this information and I got it from this famous blog. Thanks for sharing this information with us.

  101. 4.5.2016

    thanks for share, this amazing info

  102. Phil Gregory

    Hi Matthew,

    I was unclear as to how Google alerts would tell me what people were searching for

  103. Karan Nayak

    This is nice blog and very informative article thanks for sharing this valuable article. Please keep like this. Great job.

  104. sheraz asad

    Great article Mate.

  105. 5.26.2016

    I use Google Alerts.
    Really a nice piece of technology.
    Thanks for the article.

  106. getimges

    That is nice blog and incredibly informative article thanks a lot for sharing this specific article. Please keep such as this. Great job.

  107. Fashion photographer dublin

    Quite informative! Thanks a lot

  108. Haven’t use Google Alert yet, but that sounds interesting and easy. I would try it some time in the future.

  109. muthukumar

    I will use Google Alerts from now man.


  110. 7.7.2016

    Great tips, thanks. I’d set up Google alerts for a couple of things but didn’t really see the value… now I do!!

  111. 7.27.2016

    Matthew, another great post. I use google alerts to follow what is going on with trench boxes. It is a great service by Google. I too would like to see the alerts be an rss feed.

  112. craiglerr

    Thanks for this guide!

  113. Maca

    Thank you Matthew! Really appreciate the content. Im going to go set it up for myself!

  114. طراحی سایت

    it is helpful

  115. 8.10.2016

    Google Alerts are great way to finding new topics in a niche but I never used it much because my sites don’t post news content but I guess with your provided tips, I will be able to find hot topics according to my needs.

  116. 9.2.2016

    Hi Matthew,
    I didn’t even know Google provided this particular service so thank you for sharing it its something I would be interested in.
    I will be able to find hot topics according to my needs.

  117. 9.3.2016

    I’ve been using alerts for quite a few years, but never in as many different variations as presented. What you wrote years ago, still relevant and valuable today! Thank you.

  118. 9.10.2016

    Didn’t even know google alerts was a thing. Thanks for the info!

  119. PCTECH24

    Thank for this useful informationon on google alert tool.
    This blog is very interesting and knowledgeable and if you have any further information, please keep me updated with that information also.

  120. miya mushtaq khan

    seo is best to atrract traffic to our site… thanks

  121. Pandit Aman Sharma

    Greate website

  122. co giao loan

    Guys just sharing, I’ve found this interesting! Check it out

  123. 11.2.2016

    This really helped me
    thank you

  124. 11.11.2016

    Nice info bro, i need this information :)

  125. Jason Lee

    I used to use Google Alerts years ago but I’d forgotten about it. Thanks for the heads up.

  126. 12.2.2016

    Very interesting ways of using alerts. I never even thought of most of these but I can really see how useful it can be now, especially for brands.

  127. mahesh

    Google Alets ! Really appreciate the content. Im going to go set it up for myself!

  128. 12.18.2016

    I did not knew the importance of google alerts and how vital it is. But after reading your article I think I can make some use of it.

    • December 22nd, 2016 at 11:03 am

      Yeah it’s a great service that everyone should use :)

  129. 1.2.2017

    Thank you Mathew I didn’t knew the use of Google alerts before. But now i find it very useful.

  130. [email protected]

    Really Great Article for link building, it’s increase my knowledge about every area of links architecture & very helpful for me.

  131. 4.5.2017

    This is really very helpful article for all seo’s persons. Thanks for sharing it with us.

  132. 5.1.2017

    I’ve heard and I have read truckloads of articles about this phenomenon and how helpful it is…only that I am yet to try out with it. And thankfully enough, your guide presented easy ways to understand and be able to work on it.

    You know Matthew, there are times when I am lost on topics to share with blog’s audience and it seems Google Alerts would be really helpful in generating as much topic ideas for my next few articles. I will definitely maximize it.

    Thanks for sharing this information here man!

  133. آگهی رایگان

    Thank you, that’s great

  134. romeyramshey

    nice work you do, this reallly a awesome blogs , very informatic for me. thank you to post such a nice blog

  135. 5.10.2017

    Hi Matthew,

    I read your post completely understand the usage of Google alerts, Now I am realizing, what I have missed not to use Google alerts.

    I am starting to work on google alerts, I am really thankful to share a great knowledge.

  136. 5.16.2017

    I should use this tool a year ago.

What are your thoughts?

* Name, Email, Comment are Required