For those of you who missed it, last week I published a post called ‘The Ninjas Guide To Google Alerts’ over at SearchEngineJournal.com.
SEJ is one of the biggest digital marketing blogs and is in the top 5k sites according to Alexa. The guest post got exposure to over 600,000 monthly unique visitors as well promotion to 22K Twitter followers and 29K Facebook fans.
At the time of writing the post has been shared over 500 times and has 42 comments. The most popular post on SEJ in July only had 247 shares and 1 comment so its good to see that the post has been well received by the SEJ community in comparison.
The Ninjas Guide To Google Alerts
In my opinion Google Alerts is the most powerful tool any online marketer has available to them. However it is also one of the most under utilised tools out there.
All Google Alerts does is notify of new results via e-mail or RSS based on the search queries you enter.
That might sound a bit simple but it is a seriously powerful way of leverage brand, authority, traffic and sales. If you have overlooked Google Alerts in the past it’s time to sit up and pay attention.
In my guest post I share all the Alerts I use personally, including the ones I use to promote this blog and cover the following topics-
- Monitoring brand
- Monitoring competitors
- Monitoring questions in your niche
- Monitoring content distribution
- Finding new guest post opportunities
- Monitoring link building footprints
- Monitoring site security
- Monitoring shoppers
- Regional based monitoring
- Discovering new niches
- How to setup Google Alerts
SEJ reader Kaushal Shah (from couponcodehut.com) left a comment on the guest post that has to be one of the most ingenious ways to use Google Alerts I have seen. Full credit for the below goes to Kaushal.
Measuring Content Quality
When setting up a Google Alert you are given two choices. You can choose to receive Only the best results or All results for your given query.
Essentially Google Alerts gives you a ‘high quality content only’ filter and you can use this filter to measure the quality of the content in Google’s Eyes for your own site.
Kaushal setup 2 alerts for his domain like this
One of the Alerts is setup to deliver Only the best results and the other Alert is setup to deliver All results.
The theory is that when he publishes a post, if it gets delivered by the Only the best results Alert he has setup then Google must consider the post as high quality content.
How clever is that?
The Sky Is The Limit
The sky really is the limit when it comes to Google Alerts. If you can search for it, you can monitor it. If you get creative with your Alerts there are no end of possibilities!
How Will You Use Google Alerts?
I would love to know how you use Google Alerts in your online marketing efforts. Do you have a unique way of using it that I haven’t mentioned?
If you don’t currently use Google Alerts, how will you use it?