If you are struggling with how to drive traffic to your blog, today you are going to learn 3 simple to apply methods that will help you out.
When it comes to the success and profitability of your blog, the number of visitors you receive is more important than anything else.
We can talk about leads, conversions and authoritative backlinks until we’re blue in the face, but without any actual traffic your blog is just a barren wasteland on the internet.
In order for your blog to be successful, it needs to be seen. Today I’m going to reveal proven methods that are guaranteed to bring people to your blog.
What You Will Learn
- How to drive traffic to your blog easily
- Proven methods to generate traffic
- How to apply them to your own site
- How to get your first 1,000 visitors
How To Drive Traffic To Your Blog Today
Before we dive into these methods, it’s important to understand that while traffic is good it’s important to drive relevant traffic to your blog.
More specifically, it needs to be people who are within your target audience.
If you you blog about SEO tactics and someone stumbles in looking for basic blogging tips, you won’t keep them for very long.
The way you can tell if this is happening or not, is by looking at your blog’s analytics.
A service like Google Analytics for example will show you not only how many people are visiting your site, but where they are coming from and how long they’re staying.
This kind of information is crucial when deciding if the traffic you’re receiving is relevant to your blog.
The reason I’m making this distinction between general and relevant traffic is because the methods I will share with you today are designed to target those relevant viewers.
So, without further delay, let’s get started.
Method #1: Utilizing Blogger Outreach
Our first method involves getting to know the bloggers around you. There are numerous ways that people can find their way to your blog, but one of the best ones is by following links from other sites.
If someone is reading an article on their favorite site and they see a link within that article, odds are they will probably click it because their favorite site linked to it.
Here are some great reasons to utilize blogger outreach:
- Another blog’s traffic can be used to bring more people to your blog
- Connecting with other blogs opens up new platforms for you to meet potential customers
- People who find your blog become subscribers and eventually loyal readers
- You have a free way to market new content
- It places your posts directly in front of your audience
Think of these backlinks as a blogger’s version of a recommendation letter.
If someone with a lot of pull and influence gives your blog the thumbs up via a link, people are going to visit it based on that simple recommendation.
Reaching out to other bloggers is simple and it’s just one of the ways that Sue Anne Dunlevie over at Successful Blogging was able to triple her blog’s traffic!
Step One: Find the Right People
First and foremost you have to find the right people to make contact with.
We’ll start this step by heading on over to Keywordtool.io, a free tool to help you find keywords within your blog’s subject.
When you get to the site, type in a broad term that describes your topic. You should get a screen like this:
Now, you’re going to take these related keywords and plug them into Google to see what competitors in your niche or topic are ranking in the top spots.
These are the people you want to target. Bonus points if you use the Moz toolbar plugin on your browser, this will show you the domain authority of each site like so:
Step Two: Make Contact
Once you’ve found the right people for your outreach, you can start by doing some of these things:
- Mention them in your posts and link back to them. They’ll take notice of your effort.
- Share their posts on your social media consistently.
- Comment on their posts regularly with valuable input or feedback.
- Put together an expert roundup and invite them to answer a question that the post will focus on. Something like this for example:
Once you’ve done these things, grab a link to one of the posts you’re most proud of and send them an email asking them to check out the post and link to it so their followers will come visit your blog, thus increasing your traffic.
Here’s the bottom line:
Blogging isn’t something people do alone and isolated.
It’s a group effort and just like in real life, it’s all about who you know!
It may be the internet but that doesn’t mean you can build authentic relationships with other bloggers in your niche.
Method #2: Using The Power of Social Media
The way things used to be, the only way you could hope to increase your traffic was to blog more often, optimize your content better for search engines and build you your email list.
Before social media websites like Twitter, Facebook, Google+ and Pinterest there was no way to put your posts out there.
Nowadays, millions of people connect with each other every day via these websites.
Not only that, but studies have shown that almost half of the news delivered on the internet is viewed and shared via social media.
If you want people to see something, you got to deliver it to them via social media platforms.
Once you have some great posts up on your blog, it’s time to get them seen. Just follow these simple steps to bring in some serious traffic numbers via social media:
Step one: Create a Twitter Account For Your Blog
Most of us are probably familiar with Twitter, but if you’ve just emerged out from under that rock you’ve been living under, Twitter is a website where you can post messages called “tweets” that are up to 140 characters long.
That limit may sound frustrating, but it forces you to say a lot in a fewer amount of words.
This way have no choice but to get straight to the point and advertise your posts.
It also allows you to tweet epic quotes straight out of your posts-
Step Two: Make a Facebook Page/Google+ Page
You may think that your personal Facebook page is enough, but it’s not. Your blog is its own entity and therefore it needs a separate page.
Creating this allows people who aren’t friends with you on Facebook to still discover your blog and new posts by liking this separate page.
It doesn’t have to be anything complicated, just a platform for you to reach additional people and showcase your new posts. Take a look at my Google+ for example:
You don’t have to approve “likes” on the page like you would a friend request, so this is one resource that generates traffic on its own as you post new updates.
Repeat this same process for Google+ so you can promote your new posts consistently across both these pages.
Step Three: Seek Out Niche Platforms
We all know about the big social media sites, but did you know that there are smaller, more focused ones as well?
There are well over 60 different niche focused social media sites out there.
By promoting your content to one of these sites based on your audience and niche, you can guarantee that the right people will be seeing your posts. Here are just a few examples:
- Dogster – a social network with over 121,000 fans focused on targeting dog lovers and owners specifically.
- Goodreads – a popular social site devoted to connecting readers and promoting the books they are currently reading
- UFO Social – dedicated to people interest in paranormal research and UFO sightings.
- Stachepassions – an entire network of people who love mustaches.
- Quora – a Q&A site where people can ask questions and find answers from experts.
- David Hasselhoff – the name says it all, it’s an entire social media platform for fans of the Hoff. Yep, there’s a platform for everything.
Here’s an image of the Goodreads homepage to give you an idea:
It looks like a common social media platform, but you’ll notice that it’s very focused.
If your audience is readers, having a page of your own on a site like this ensures that you’re targeting the right kind of people and the right kind of traffic.
Step Four: Equip Your Blog With Sharing Tools
Now that you have all of these new platforms for promoting your posts, it’s time to take the next step: empowering your readers to do the sharing for you.
If someone reads a post, or spots a picture they like, they’ll naturally want to share it on their own social media platforms.
To give them this power, you’ll need to add share buttons to your blog.
There are numerous options for the design and layout of these sharing tools, but I personally prefer SumoMe since they also offer a lot of other tools in their marketplace which looks like this:
Notice the share buttons on the left of their page?
That’s what you want on your blog.
All people have to do is click one of those and they are instantly able to place a link to your post on their own personal Facebook, Twitter, Google+, or any other page in the list.
Step Five: Write Great Headlines That People WANT to Share
The final step in utilizing social media to drive traffic is possibly the most important one.
People won’t just share anything, you have to give them a reason to spread the word. So how do you make that happen?
It all starts with a great headline.
You start by grabbing people’s attention with something eye-catching and relevant to them. When it comes to great headlines, there are several approaches you can take:
- Ask a question out right: “Is All Traffic Good Traffic?”
- Explain how to do something: “How to Triple Your Blog’s Traffic.”
- Create a context phrase: “Traffic: What it is and Why Your Blog Needs it.”
- Write a numbered list: “10 Ways You Can Increase Traffic to Your Blog Today!”
From there, you just need to live up to the promise of the headline.
Tackle the subject of your post in great detail and structure so it’s easy to read by using lists, bullet points and short paragraphs.
Don’t forget images either and provide hyperlinks to both your sources and to other relevant posts on your blog. It all comes down to understanding the anatomy of a blog post.
Once you know the pieces, you can put the puzzle together. Take a look at this graphic I did:
Notice how it flows from top to bottom?
There’s a place for everything and a purpose for each section of the post.
Once you’ve burned this image into your mind, the rest will come easy and you’ll be masterful at creating posts that people find incredibly compelling and shareable.
- Follow a structure in your posts (like the one above)
- Include links to your sources to build credibility
- Write captivating headlines that catch attention
- Always include pictures
- Break up paragraphs and add lists to make things easier to scan
Method #3: The Two Forms of Guest Posting
Since you are the owner of your blog, you may think that you’re the only person qualified to work on it, but that’s not the case.
Many blogs offer simple guidelines that other authors can follow in order to submit what’s known as a “guest post.”
Option #1: Allow Guest Posts on Your Blog
If you invite people to write posts for you, you can make the final say on whether they are published or not but more than that, you can get some fresh perspectives in the mix and fresh readers as well.
It all starts with detailed guidelines to attract the right types of guest posts to your blog.
Take Matthew Woodward’s guest post guidelines for example.
Let’s break down this page to help you better understand how to formulate your own guidelines on your blog:
- He starts by telling potential authors what he’s looking for (detailed tutorials or case studies).
- He then tells them what they get out of the bargain (access to his followers and exposure for your own blog).
- Next, he lists out the specific requirements he wants from posts (bullet points for each requirement).
- Finally, he presents a preferred format so it jives with the rest of the posts on the site.
That’s a perfect way to structure your guidelines.
From there, you need only ask people to submit their ideas for approval before they begin writing.
The best part? This method works in reverse as well!
Option #2: Write Guest Posts For Other Blogs
How does increased exposure, traffic and backlinks sound? Pretty awesome, right? Well it’s all possible when you reach out to other blogs in your niche and craft guest posts for them.
When you do something like this for a major blog, the number of people who will see it is exponentially higher than if you had posted the same thing on your blog.
Essentially it’s leveraging another blog’s strength and presence to grow your own, plus they get a sweet post out of the deal, so everyone wins. Follow these steps to start guest posting today:
- Compile a list of blogs in your niche who are performing well.
- Save links to their respective guidelines for your benefit.
- Come up with 2 post ideas for each blog and reach out to them to pitch.
- Once you have approval, start writing!
When you’ve finished your post, send it into the blog where you’re looking to get featured and you’ll soon find your writing on another website, which helps drive traffic to your blog.
The farther you spread your name and your content, the more attraction you bring back to your blog in the form of traffic. That’s why guest posts like these are so important.
- Step one: seek out other blogs and make note of their guest post requirements
- Step two: pitch them ideas (at least 2 per blog)
- Step three: Write the approved post with at least one link back to a relevant post on your own blog (that’s your backlink). Most guidelines will specify how many links you can have and where to put them.
- Step four: Check back when it’s posted and reply to anyone who comments on the post to thank them.
Where do I find Great Guest Post Opportunities?
Excellent question dear reader! After all, there’s no point in writing an amazing guest post for a blog that isn’t related to your topic or niche, or one that isn’t big enough to bring you traffic.
So, how do you tell the difference? Anthony Mangia, CEO of Mangia Marketing, wrote a guest post of his own over at Moz on how to pinpoint these opportunities.
Obviously searching your niche on Google is a great way to begin this process, but if you’re looking for more in-depth and unique approaches, you’ve come to the right place.
Let’s take a look at some of the key takeaways. These will help you find the best possible opportunities:
Twitter has a “Search” Function
While Twitter is a great way to find opportunities with blogs you’re connected with, there is also a search function that you can use to find certain phrases.
Try searching for things like these:
- Guest Post
- Guest blogger
- Writers needed
- Blog for us
- Write for us
These will pull up potential sites that are actively seeking new guest post authors.
You can check their popularity by looking at the numbers of followers and reach out to them via this platform.
LinkedIn is a Hidden Gold Mine
Many people aren’t aware of the professional networking site LinkedIn, but it’s a great place to find new contacts and search for guest post opportunities.
Take a look at how Matthew managed to generate thousands of visitors with LinkedIn Pulse.
Here you won’t have to wade through a bunch of cat photos to find your opportunities and you’ll be able to network with bloggers in your niche as well.
Google Blog Search
A more focused approach is available than simply searching on the main search for Google.
Simply known as Google Blog Search, you can use this to find other niche blogs or popular blogs that work with your niche but are not entirely focused on it.
Here you can find the top blogs in your niche and write guest posts for them that will drive traffic to your blog.
Wrapping It Up
Traffic is the fuel that keeps your blog alive and well, so increasing it should be at the top of your priority list.
And now you know how to drive traffic to your blog easily with the methods I have just taught you.
With these methods in place, word of your blog will spread across the internet like wildfire.
Thanks as always for reading. If you have any tips, tricks, or strategies of your own that have brought more traffic to your blog, share them in the comments below!