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RSS isn’t dead, no matter what you might have read to the contrary. Especially when you learn how to use an RSS aggregator to help improve SEO & traffic.

Feedly, one of the most popular RSS readers, gained over 12 million users when Google got rid of Google Reader in 2013.

Even if you don’t want to grow an RSS subscriber base, you can use RSS to promote your content on a massive level.

What You Will Learn

In this post, I’m going to show you how you can use RSS to amplify the reach of your content.

You will learn how to do the following-

  • Find all of your RSS feeds.
  • How to use an RSS aggregator to combine your feeds.
  • Use your RSS feed to get more traffic to your content.
  • Put your content promotion on auto pilot
  • The secret world of RSS SEO

ATTENTION: Unlock My Award Winning Blogging Resources Instantly

Find Your Blog’s RSS Feed

To promote your content using RSS, first, you’ll need your RSS feed.

If you use WordPress (self-hosted or the .com version), it’s pretty simple. Just add /feed to the end of your blog URL.

Find your RSS feed URL

If you have a Tumblr blog, you add /rss to the end of your blog URL.

Tumblr RSS SEO

If you’re having trouble finding an RSS feed, you can install the RSS Subscription Google Chrome Extension. It will detect RSS feeds on any website.

To get the feed URL, click on the RSS icon in your browser’s address bar.

RSS feed discovery

Find Your RSS Feed on Other Blogs

Not everyone writes solely on their own blog. If you write for other sites, you’ll want to promote that content too.

Finding your RSS feed on another blog can be tricky, but it can be done.

Start by finding your author page on the blogs you write for. You can do this by clicking on your name in your latest post.

Next, look on the author page. Some blogs will give you your RSS feed.

Contributor RSS feed

For others, you’ll need to use the RSS Subscription Google Chrome Extension mentioned earlier.

rss aggregator chrome extension

Be sure to actually test out that author-specific RSS feed. Some blogs will redirect all RSS feeds from their site to their main feed.

In the event that the blog you write for redirects your RSS feed to the main feed, or you can’t find your RSS feed at all, there’s a workaround.

The workaround is a little service called Zapier.

It allows you to create a custom RSS feed from another RSS feed.

You start by creating a new “zap” (kind of like IFTTT recipes) that says when a new feed item appears in one RSS feed, it will be added to another custom RSS feed.

Zapier RSS setup 1

You will hit Continue three times. Then you will enter the RSS feed from the site you write for.

Zapier RSS setup 2

And you will filter it to find only your posts.

Zapier RSS setup 3

Next, you will configure the new feed that will contain only your posts from the blog you write for. (Be sure to copy the URL to your custom RSS feed to your Clipboard at the top.)

Zapier RSS setup 4

Setup the publish date field and hit Continue.

Zapier RSS setup 5

You will then get the option to test your zap. If you have recently published a blog post on this site, it will appear in the test. Click the Test Zap with this sample button to add that post to your custom RSS feed.

Zapier RSS setup 6

Once you’ve confirmed the zap works, hit Continue, name your zap, and turn it on. Name it something you’ll recognize later so you can go in and get your RSS feed URL when needed.

Zapier RSS setup 7

Or, better yet, as you find or create your RSS feeds from different publications, put them in a spreadsheet or text file for future reference.

You can create up to five zaps for free, so hopefully you don’t have more than five publications that are difficult with your RSS feed.

Combine Your Feeds With An RSS Aggregator

If you don’t have multiple RSS feeds from different sites you write for, then you can skip this section. But if you do, you will love this tip.

For those with self-hosted WordPress blogs, install this free RSS aggregator WordPress plugin. Then add each of your RSS feeds (including your own blog’s RSS) as a new feed source.

rss feed aggregator

Once you’re finished, you can go to http://yourdomain.com/wprss and have an RSS feed that combines all of the RSS feeds that you entered as feed sources.

If you don’t like http://yourdomain.com/wprss, go to the WP RSS Aggregator plugin settings. You will see a custom feed URL (which defaults to wprss) and custom feed title.

rss aggregator WordPress plugin

You can change the feed URL to something custom (but not feed as that will conflict with your blog) and change the title, or leave them as is.

Now, you have one RSS feed for all of the posts on your blog and all of the ones you contribute to other blogs.

You can also use an online RSS aggregator like RSSMix but I prefer to have it hosted and under my control.

How to Use RSS for Content Amplification

Armed with your blog’s RSS feed or an RSS feed that includes all of the posts you write on the web, you are ready to start the content amplification and promotion process.

Without further ado, here are eight ways you can use to spread your content.

1. Promote Your Latest Posts Everywhere with IFTTT

IFTTT allows you to create recipes that are triggered each time a new item is added to your RSS feed. To create a recipe with your RSS feed, you will start by choosing feed.

IFTTT setup 1

You will choose the new feed item trigger and then enter your RSS feed URL.

IFTTT setup 2

You will choose an action channel from over 150 channels. For this example, we’ll choose Twitter.

IFTTT setup 3

You will choose the action of post a tweet, and then you will customize the tweet you want to send when a new feed item is published to your RSS feed.

IFTTT setup 4

You can customize your tweet based on ingredients from your RSS feed.

IFTTT setup 5

Finally, you will name your recipe and save it. Whenever new posts are published to your RSS feed, IFTTT will automatically tweet it using this recipe.

As I mentioned, there are over 150 channels on IFTTT. Here are some that you can set up with your RSS feed to promote and distribute your content.

  • Feed to Blogger – Creates new posts on Blogspot blogs with links your latest posts.
  • Feed to Buffer – Shares your latest posts to Twitter, Facebook (profiles, pages, groups), LinkedIn (profiles, pages), and Google+ (pages).
  • Feed to Delicious – Creates Delicious bookmarks for your latest posts.
  • Feed to Diigo – Creates Diigo bookmarks for your latest posts.
  • Feed to Facebook – Shares your latest posts to Facebook profiles, pages, and groups.
  • Feed to LinkedIn – Shares your latest posts to LinkedIn profiles.
  • Feed to Reddit – Creates new links to your latest posts on Reddit.
  • Feed to Storify – Creates new stories linking to your latest posts on Storify.
  • Feed to Tumblr – Creates new posts on Blogspot blogs with links your latest posts.
  • Feed to Twitter – Shares your latest posts to Twitter.
  • Feed to WordPress – Creates new posts on WordPress blogs with links your latest posts.

As you can see, you can automate some social sharing, bookmarking, and link building to your posts using your RSS feed and channels on IFTTT.

2. Send Your Latest Posts to Your Email List

Many email service providers like GetResponse offer an RSS to Email feature. This feature allows you to automate an email to your email list each time a new post is published to your RSS feed.

RSS to email

If you are likely to publish more than one new blog post per day, you may want to choose the daily digest option. You don’t want people to unsubscribe because they are being bombarded with emails.

Choosing this option is especially important for those that write for multiple blogs and have no control over the publishing schedule.

3. Syndicate Your Latest Posts to Other Blogs

Did you know that there are blogs that will allow you to contribute content to them via your RSS feed?

Here are just a few that I found and a link to their full policies. Be sure that your content matches theirs, otherwise it will be approved.

Follow the directions on each site carefully – some will require you to get approved as an author on the site prior to submitting your RSS feed.

I would suggest only sharing content from your own blog. Other sites you contribute to may not want you to share the blog posts you write for them in whole on other sites.

Also, you have to have your RSS feed set to share the full content of your blog posts. Otherwise, they cannot publish your posts.

4. Get Your Latest Posts Listed on Alltop

Alltop is a popular blog directory that displays the latest five posts from popular blogs in hundreds of categories.

Alltop RSS submission form

Simply create a free account on Alltop and submit your blog (and your blog’s RSS feed) when ready.

Make sure your blog has some quality, recent content to choose from. That way, when the editor goes to approve it, they will have no trouble doing so.

5. Get Others to Promote Your Latest Posts on Triberr

Want to have groups of people with an audience reach of millions to share your posts? Give Triberr a try.

Triberr RSS setup

Once you sign up and set up a profile with your RSS feed, start looking for tribes with one or two people that you know to see if you can get an invite.

Or, create your own tribe.

If you create your own tribe, convince everyone to auto-share. Or to visit at least once a day to share everyone’s content.

That way, the content from your RSS feed will get shared often.

6. Link Your Latest Posts to Blog Comments

Have you seen blogs with a CommentLuv reference in the comment form?

CommentLuv RSS feed

If so, start commenting. You’ll not only get a link to your website, but you’ll get a link from your latest blog post pulled from your RSS feed.

It happens automatically – you will get the option (in most cases) to select one out of up to ten of your latest posts, depending on the blog owner’s CommentLuv settings.

CommentLuv usage

While this isn’t an automated way of getting exposure for your content, it is a great way to network with others while getting links to your latest posts.

If you want to choose a post from a different RSS feed, but still link to your website in the website field, you can.

Start by entering your RSS feed URL as your website URL. Select the post you want to add to your comment.

Fill out the rest of the form, including your comment.

Before you submit your comment, change the website URL to your main site’s URL. Do not put your cursor in any other field of the comment form and click the submit comment button.

You’ll now have a link to your website and a link to your latest post off of any other RSS feed. This tactic is good if you are using a WP RSS Aggregator feed.

7. Link Your Latest Posts to Forum Posts

Have you been on a forum and seen a link to someone’s latest blog post when they post in a thread?

Add links to forum posts

Some forums allow you to add your RSS feed to your forum profile and will link to your latest blog post automatically when you post in a thread.

When you see this in a forum you belong to, go to your user control panel and edit your profile. You will find the following field to enter your RSS feed.

Forum RSS feed setup

Once you’ve entered this, you can start posting throughout the forum (not as a spammer, of course) and promote your latest blog post.

Again, this isn’t 100% automated. But it’s a great way to get exposure for yourself and your blog posts with a new audience.

Add Your Latest Posts to Your Email Signature

Anytime you email someone, you should be promoting your latest blog post to them. You can do so automatically using a service called WiseStamp.

Email signature setup

When you create a signature, make sure to add the blog RSS feed app with your feed.

RSS Wisestamp setup

Your latest posts will be appended to all of your emails going forward!

ATTENTION: Unlock My Award Winning Blogging Resources Instantly

Wrapping It Up

I hope you’ve discovered that RSS isn’t dead, but rather a powerful tool you can use to get more exposure for your content.

Especially when you use an RSS aggregator to combine RSS feeds from multiple sources.

Have you used an RSS feed aggregator to help promote your content? If so, please share how you’ve done it in the comments!

52 Responses

  1. Sana
    4.14.2015

    First?

  2. Marius Sonnentag
    4.14.2015

    Hey Matthew,

    indeed some nice Tips. I didn´t knew about Zapier.

    One Question i have got: When sharing your full Posts via RSS to other pages, what about duplicate content? And don´t you worry maybe the other Blog will be ranked and not yours?

    Greetz,
    Marius

    • April 14th, 2015 at 6:25 am

      No its not a problem, I would rather have auto blogs reposting my content rather than not.

      • April 14th, 2015 at 6:34 am

        So you don´t matter if/that the autoblog posts give the canonical tag to your page?

        Ok, thanks for your reply and recommendation ;-)

  3. 4.14.2015

    I had given up on RSS, need to focus on it again then. Do you have a post on Triberr and how to use it effectively somewhere?

    Also I wanted to know if there was a way to locate Press distribution services online which cater to a location say MD and or to an industry say FMCG.

    • April 15th, 2015 at 3:31 am

      I dont sorry =/

      I dont know any MD that wakes up in the morning to read the days press releases in their inbox

  4. 4.14.2015

    Nice tips. I am still looking for similar websiter on Polish market.

  5. Hi Mathew,
    Thank you once again for a valuable tip on getting content seen.

    I’m already implementing the bits I hadn’t already done – which was based on an earlier RSS based post you’d done.

    I agree that getting your posts seen is better than being potentially penalised for duplicate content. Your original post would be considered the first anyway – based on time/date stamp so it’s only the RSS copies that might see any sort of penalty.

    It looks like Get Response campaigns also have an RSS feed so you could put your newsletters out to the world too, although it might be worth adding a blank campaign just for that purpose so that you can exclude them if you wanted to (assuming you normally send newsletters via the default campaign).

    Regards,

    Steven Lucas

    • April 15th, 2015 at 3:30 am

      Personally I would never do RSS direct to mail list as I like to have more control over it than that

  6. J. Forest
    4.14.2015

    I thought, RSS was dead ))

  7. Paschalis
    4.14.2015

    If I ever succeed in my IM journey I will definitely buy you lots of beers or even better I will invite you to greece to eat tzatziki and drink tsipoura, cause you inspire the s h i t out of me. Keep up the great work, thanks.

    • April 15th, 2015 at 3:30 am

      Thanks :) I will be in Greece in 2 weeks ;)

      • Paschalis
        April 15th, 2015 at 5:52 am

        For real? :D If you plan on visiting Thessaloniki to see Lefkos Pirgos (White Tower), I’d be happy to say hello. No worries, I am not going to ruin your vacation just a 2 sec greeting and I’ll be gone. Sad Fact: White Tower is not so white anymore.

  8. Gurpreet
    4.14.2015

    You covered major things that can do big things to our blog.I just created new blog and will follow of your strategies that you have listed in this post.
    Will you suggest me your more posts that have something incredible to do with my new blog for more exposure.

  9. 4.14.2015

    Great post Matthew, I’ve been playing around with IFTTT but I definitely need to look to implement as many things as possible to make my life easier – why be at your computer when you can just make it look like you’re there?!

  10. 4.14.2015

    Hi Matt,

    Great post again :) Rss can be very powerful when used correctly.

    In regards to more backlinks, I would suggest feedburner combined with yahoo pipes in order to splice and dice feeds from various sources, i.e. you can combine your blog with your youtube video feed – (yours is http://gdata.youtube.com/feeds/base/users/MattWoodwardUK/uploads?client=ytapi-youtube-rss-redirect&alt=rss&orderby=updated&v=2 by the way). You can then use pinging tools like pingler or scrapebox to ping the new feed out etc.

    Just a though :)

    • April 15th, 2015 at 3:28 am

      Nice extra tip, you can also use RSSMix for a simpler/quicker combination of rss feeds

      • May 21st, 2015 at 4:18 pm

        RSSMix.com and FeedKiller.com work great if you’re just trying to combine RSS feeds, and Pipes is awesomely powerful, but very technical.

        I’ve found http://FeedRinse.com strikes a really good balance between usability and power. It also takes the place of Zapier, since you can use keywords to include/exclude posts from the feeds (worth noting that Zapier’s free plan only allows 5 Zaps and 100 tasks/month).

  11. 4.14.2015

    Awesome Tips.

    And yes Triberr is good place to find new audience. I really Like it

  12. Gabi
    4.14.2015

    Hi Matthew,

    Thanks for a super useful post – as always! I’ll definitely be looking into this with a new niche site I’m busy with. I’m slogging through writing my own content so banging out one article a day is taking some time – **sigh**. Like you said, some decent content first will help to get approved on sites like Alltop.

    Anyway, a quick question: would you suggest following this RSS Feed strategy with PBN’s or just niche sites? I ask because although PBN’s already have some metrics would this be useful to help boost them?

    Thanks again!

  13. 4.14.2015

    Hi Matthew,

    Thanks for another great post.

    I’m stuck on two classic questions:
    1) Should I post only partial posts with a linkback on my RSS or the whole post… I’m leaning towards partial to drive traffic back to the site.

    2) Should I have an RSS follow widget on my site and what would that look like. Feedburner used to be a big thing, but it now seems to be dead and there are many different readers out there.

    I’m tempted to not confuse my readers with it and just ask them for their email, but I know that some would be willing to sign up for RSS but not email… I guess there’s a similar issue with “follow me” and “like me” buttons. Am I diluting my call to action or am I providing more options?

    What do you think?

    • April 15th, 2015 at 3:27 am

      Hi,

      1) Which ever you are comfortable with. Personally I unsubscribe from partial RSS feeds in my reader.

      2) Personal preference, when I add an RSS feed to my reader I don’t even visit the site, just type the name in search

  14. 4.14.2015

    Hey Mat, thanks for such great info! I have a question here, you mentioned doing blog comments with “commentluv”, don’t you thing this activity has been out of sorts as people from the SEO world have used this to that extent now that search engines consider this as spamming?

    • April 15th, 2015 at 3:25 am

      Any link building technique when used in excess is ‘spammy’. If 99% of your 2,000 links come from CommentLuv then yes that is spammy

  15. Yaro
    4.15.2015

    Never thought RSS will help get a traffic.
    It will definitely automate all things and build backlinks for sure.
    Than Mathew for tips, I will implement for my website ;)

  16. laurie
    4.16.2015

    great post, isn’t RSS dead already

  17. raghavendra satish peri
    4.17.2015

    i was aware of the social sharing benefits but not about other’s…for sure will try this out. Loved the wisestamp tip.

  18. 4.18.2015

    Hi Matthew,

    Thank you for your information. Can I ask some questions about this method?

    a. Is it safe to spread our content to several networks with IFTTT at the same time? Will it be considered as duplicate content on Google?

    b. Which one do you prefer? Have your own RSS feeds on your site or using 3rd party service, like Feedsburner, Feedage, and some other services?

    Thank you for your help,
    I’m really interested in reading all information from this site.

    Big thanks from your fans, Matthew. I really appreciate all your information. :)
    Susmoko

    • April 19th, 2015 at 6:51 am

      You wont have a problem and personally I use Feedburner

  19. Rank Ninja
    5.2.2015

    hey metthew i will be writing a post on a similar topic on blog would like to mention couple of tips you posted. Thanks for sharing

  20. 6.17.2015

    Pretty cool post Matt! It’s gonna be of use to many of bloggers. no doubt!
    Just shared it on my socials.

    Thanks for sharing this!

    Kind regards.
    Anja

  21. Denver
    1.16.2016

    except you usually can’t get listed on those sites…

  22. Nice way to promote your blog, I found some new syndication site list. Did you have any more feed syndication site list.

  23. Denver
    2.17.2016

    This is the most comprehensive post I have seen about this….

  24. Rahul
    4.27.2016

    Thanks for sharing information about build traffic by using RSS. I need this information and I found on your blog. I’m following your blog on daily basis and I gain lot of SEO and other knowledge also. Thanks once again to share this very important information on your blog. This is very help full to new blogger to generate a traffic from RSS.

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