How To Increase Traffic With My Custom Google Analytics Profile

How To Increase Traffic With My Custom Google Analytics Profile

This tutorial will teach you how I use Google Analytics to increase traffic to the blog.

While Google Analytics is pretty robust and feature rich, it does overlook some of most basic features and reports.

The biggest one it is missing is having the simple ability to get a complete list of all of the full referring URL’s that have sent you traffic.

Sure you can get a list of referring domains and then within that partial URL’s but that isn’t any good for increasing traffic!

What You Will Learn

  1. How to use Google Analytics to get more traffic
  2. How to create a custom profile
  3. My personal ‘magic filter’
  4. How I use this to grow traffic

Click Here to Read the Transcript

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61 Responses

Dustin
2.19.2013

Great tutorial. Btw I like the new logo.

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Matthew Woodward Reply:

I haven’t quite decided on the new logo just yet :) Split test data > my opinion

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Dustin G Reply:

Yeah I noticed later that you were split testing haha.. Are you still testing?

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Matthew Woodward Reply:

Not at the moment :) Got a few test upcoming though, I’m sure you’ll notice ^^

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2.19.2013

As ever top tips. You are the man Matt. Thanks

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Matthew Woodward Reply:

Glad you enjoyed them, hopefully they pull you some traffic!

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2.19.2013

Another great post Matthew, Thanks.

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Matthew Woodward Reply:

No worrys :D

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kacmi
2.19.2013

Awesome Matt! It would be great to see how to setup more stuff in GA, like conversion rates for opt-in list etc :)

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Matthew Woodward Reply:

You guys would like that?

What about reports like this http://i.imgur.com/hElAtGR.jpg

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Ryan Reply:

A post on how you setup your conversion goals would be very helpful.

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Matthew Woodward Reply:

Hi,

Ok will slam that on the list, pretty quick one to make as well!

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Nate Reply:

Yup, I agree – I saw your conversion analytics in your video – good stuff!

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Matthew Woodward Reply:

Thanks Nate!

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Peter Reply:

We would def. like that. Your Social Media report looks awesome!

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Matthew Woodward Reply:

Also on the to do list :) I’ve got all sorts of custom interfaces I have put together like an email sign up performance dashboard – didn’t realise this was an in demand topic so much!

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Kimmi Celander Reply:

That report would be so helpful to have set up, I didn’t know GA could track affiliate/link clicks, I knew it could track downloads, but I think it was a WordPress Plugin that helped me set that up. So I guess there’s not much difference in setting up tracking downloads and link clicks.

Seems like it’s true what I have heard that Youtube converts the best, and I can see that’s both through for link clicks and email signups.

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Matthew Woodward Reply:

Hi,

Are there any other areas would like covered in more analytics tutorials?

I’ve spent all of yesterday and today optimsing my youtube videos/channel, only finished 1 video so far which is this one – if you rewatch you’ll see what I did :P

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Wraith Sarko
2.19.2013

dis work for any reffering url then right?

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Matthew Woodward Reply:

Hi,

Indeed it would!

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2.19.2013

Very timely Matthew. I was just googling this the other day and eventually gave up as there wasn’t any recent turtorials that showed the process. Much Thanks.

I have the profile setup now and waiting for traffic to come though to test this out.

One question: As far as you know, there isn’t any way to apply this to your current profile so you can have a backward look at the full referral paths?

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Matthew Woodward Reply:

Hi,

No worrys :)

No you cannot apply this to your current profile or get a historical view – perhaps if you modified your existing profile it might work but that’s got its risks and I wouldn’t give it a bash personally.

Worth researching further though. Give it a try if you have an old profile you dont care about.

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Steven
2.19.2013

You should consider doing a full G Analytics tutorial because honestly I’m sure it can do a lot more and show a lot more info than most people realise. I didn’t realise I could find out which visitors from specific sites signed up to my list, converted etc.

Also using the experiment feature is confusing and there’s no good tutorials on it online that I could find…could be a job for you.

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Matthew Woodward Reply:

Hi,

I think doing it in one tutorial would be to much but I might plan out a mini series! Anything else you would like to see covered in it?

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2.19.2013

Thanks for another awesome tutorial! I’d also love to see more GA tutorials! Keep em coming!
Cheers
Tim

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Matthew Woodward Reply:

Hi,

Any specific areas you would like covered?

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2.19.2013

Great tutorial Matthew! I appreciate the help. I’ve always wanted to see the ‘value’ of my traffic from referring URLs but I never knew how, this will help a lot.

Cheers!

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Matthew Woodward Reply:

Hi Sam,

No worrys – you can do the same with social networks as well!

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jespana
2.19.2013

Thanks Matt could you create a video how to do slit testing asnI will need to do that on my site when it’s ready.

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Matthew Woodward Reply:

Hi,

Do you mean like the logo split test I’m running now? That will be covered when I publish the results of that case study

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2.20.2013

Amazing tutorial, thanks a lot for sharing!

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Matthew Woodward Reply:

No worrys!

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Ogi
2.20.2013

Thanks Matt, but I’m already using very similar GA report.

What I don’t have and what I’m waiting for, is your announced Web 2.0 mini sites tutorial. :)

I know the most about that, but it would be nice to see your tips, as I picked up something very useful from every tut that you made. So, are you still planing to make Web 2.0 tutorial?

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Matthew Woodward Reply:

Hi,

That has been available for a while http://www.matthewwoodward.co.uk/tutorials/the-ultimate-guide-to-tiered-link-building-part-6/

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Ogi Reply:

Oh, I thought that I downloaded everything from your YT channel, but I somehow missed the 6. part. xD

Thanks mate, and sorry for my blindness.

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Matthew Woodward Reply:

Hahaha no worrys :)

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2.20.2013

Great tutorial and very helpful, Matthew. Thanks!

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Matthew Woodward Reply:

Any others you would like to see?

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Ad
2.21.2013

Hi,

Really useful video thanks.

Just one minor nitpick/grumble if I may, youtube is blocked at work so I was following the transcript – the transcript uses lots of terms like “go here” which without the video makes no sense, for example:

“And that is it, that is the custom profile and filter ready to rock and roll. So if we jump into the profile now which you can do by coming up here and you can see the new profile there.”

Granted its pretty dumb to have youtube blocked at work, but thats another story!

Thanks again for the video!

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Matthew Woodward Reply:

Hi,

To be honest there are some parts your going to need the video. The transcript is a transcript of what I’m saying and not a written guide. I have toyed with the idea of self hosting all the videos but just watch it when you get home and quit slacking off :P

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2.22.2013

Matthew: Learning how to use Google Analytics in my business is something that I have been meaning to do. Your video has inspired me to move on this. Great stuff.

I did not realize that GA could track clicks on your affiliate offers. On a somewhat related subject, it looks like your use a tool / plugin to cloak your affiliate links. Can you share what tool / plugin you use to do this?

Thanks. — Jon

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Matthew Woodward Reply:

Hi Jon,

As a business owner – can yo tell me what you want to achieve with analytics? Why are you meaning to do it?

I’m using prettylink to cloak, but this isn’t actually cloaking its just a redirect that makes no difference other than looking better.

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2.22.2013

Great video!.. I’m still sitting here wondering how you came up with that.. Especially the whole (.*) thing and the placement of it. I never thought to look that deep into GA.. That’s pretty sick!

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Matthew Woodward Reply:

Hi,

Its just regular expressions – plenty of documentation here http://support.google.com/analytics/bin/answer.py?hl=en&answer=1034836

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Julius MInor Reply:

Thanks!

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Rob
2.23.2013

Hey Matthew,
Nice video again, didn’t think too deeply before into the uses of google analytics. I tend to use pwik but this is making me reconsider. One question though which is not related, is the transcript a plugin for wordpress as I see Google indexes it?

Thanks again

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Matthew Woodward Reply:

Hi,

No worrys – seems a lot of people want tutorials on this subject so I’ll put a mini series together at some point.

The transcript stuff isn’t a plugin, I hand write it all from the video which is really tedious and I absolutely despise doing it. I just allow people to toggle the view of it, for the most part people don’t need it because of the video but some people prefer written transcripts and I’ve had a number of emails thanking me for providing them for various reasons which makes the pain of producing them worth it I suppose!

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3.4.2013

Hi Matt,

Thanks for the video. Amazing stuff and clearly there is loads more to Google Analytics than I previously thought.

Just a quick question. Why did you add another profile to add this custom variable into? I’ve checked and the setting is still available and active in the normal profile too…

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Matthew Woodward Reply:

Hi,

Because when making key changes like this, if you mess it up you will lose data. So I always make fundamental changes on seperate profiles just in case :)

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awemous Reply:

Thanks Matt. This video was great so I’ll be sure to check back for more Google Analytics stuff in future. This afternoon’s adventure is to check out that BuzzBundle video review of yours.

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Matthew Woodward Reply:

Hi,

No worrys let me know if you have any questions :)

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5.17.2013

Thanks for the cool tutorial Matthew.

How do you think this would work if you don’t get very much traffic already?

Do you think it would be as effective as you have been with it?

I set it up, so I will have to see what happens when it populates.

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11.26.2013

Hey Matt!

I just revisited this posts due to your email and just wanted to recommend you do a full google analytics tutorial. I think it will be awesome since you explain things so well and I think many ppl including myself want to master things such as setting up goals, measuring conversions rates, how to set these things up with your website.

Just a thought :-)

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Matthew Woodward Reply:

Make me a full list of what you want to see covered and I’ll see what I can do :)

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2.26.2014

Nice vid Matt! I have a view just like this that also excludes all the t.co / buffer / social sharing links. I discovered a lot of weird places where trickle traffic was coming from. One of them I’m not sure I can squeeze any more because it’s just a link in one of those “Around the Web / Related Posts” lists at the end of articles. It is on HuffPo so it counts as a nice link but nothing I can really do I think haha.

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Matthew Woodward Reply:

Hahaha nah just reap that link juice :)

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3.7.2014

hey matt nie vid but looks like GA changed their interface and I am finding this pretty difficult to follow. A quick note/update might be helpful – thanks!

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dave Reply:

looks like they replaced profile with views so you have to go to view settings and copy view. Then it seems to work for the most part, not sure about the custom exclusions at the end and the goals you set? Will check in 24 hours once it populates.

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Matthew Woodward Reply:

Goals are part of http://www.matthewwoodward.co.uk/tutorials/how-to-track-anything-with-google-analytics/

The exclusions are to get rid of things we can’t do anything with, eg Facebook

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Matthew Woodward Reply:

I’m going to record a dedicated universal analytics series at some point

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