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I’m sure you’ll agree with me when I say:

Using Google Search Console is more work than it needs to be.

Trying to get hold of the right data at the right time can mean hours of work, complicated exports and endless frustration finding just where the heck everything is.

There has to be an easier, way, right?

Well thankfully now there is. If you’re one of the 89% of SEO that uses Google Search Console, your prayers just might have been answered.

My Google Search Console tutorial is going to show you how to use a 100% free tool to turbo charge your data to improve your organic search presence.

What You Will Learn

  • What is Console Rocket and why should you care?
  • How to make Google Search Console data easy to understand
  • How to find your most powerful content and turbocharge it
  • How to find new ranking opportunities
  • How to identify low quality pages that are damaging your SEO performance

What Is Console Rocket (And Why Should You Care)?

Console Rocket is a tool that helps SEOs get the actionable data they need from Google Search Console.

The data within Google Search Console is some of the most important that you can access.

But, thanks to a bad user interface, many SEOs miss out on it all together. It’s either too hard to find, or too time consuming to seem worth it.

That’s where Console Rocket steps in.

By presenting you with all the data you need, in one easy to use dashboard, you can extract the right information to help you skyrocket (pun intended) your next SEO campaign.

But the secret isn’t just in the presentation:

They go out of their way to give you more actionable data – by using difference perspective and keeping your data for longer – than you can actually get with Google Search Console.

That’s why it’s become a trusted part of the SEO campaigns for Hubspot, John Lewis, Jack Daniels, Honda, Samsung and the BBC, to name just a few.

This isn’t just an extension for GSC then; it’s a turbocharger.

My Turbo Charged Google Search Console Tutorial

So with that said I’m going to walk you through everything you can do with Console Rocket so you can see it’s true potential as a tool.

#1 – See Your RAW Search Data

I don’t like spending too long diving into my data on a daily basis.

Most days I just need an overview of what’s going on and if there have been any drastic changes. This section of the tool allows you to see the RAW impact of your keywords daily:

google search console tutorial raw data

That chart depicts all of the clicks, impressions and average positions of my keywords. As well as showing how my click through rates for each keyword correlate.

I know this chart doesn’t look like much on its own, but when you see the chart below, it makes more sense:

keyword impressions

As we go through the rest of the features of this tool I’ll show you what is really meant by the data in this chart and why it’s super powerful.

All of which can be viewed over a 30, 60, 90 or 120 day period. So you can see the actual progress of your site in the eyes of Google.

To see this just head to:

Sidebar > Raw Search Analytics

This tool alone can save you countless hours work in Google Search Console every single week because finding this data and extracting it can be a time consuming process.

And now you have it as an up-to-date digest you can look at every morning. Just as easy as refreshing your Facebook feed.

#2 – Find Opportunities For New Content

Using keywords to drive your content choices has been a trick used by smart SEOs for years.

Where many keyword research tools still leave a little guesswork in whether a keyword is going to be a fit for your site, Console Rocket has a few features that make it a sure-thing.

Using the data reports that you’re about to read, they’ll allow you to identify keywords that your site is already ranking for, or should be ranking for, and create content around them

First of all head over to:

Sidebar > Keyword-To-Page

Here you’ll be able to see all of your top performing pages that are converting back from the SERPs. (If this shows up with no results, you can expand this to a 28 or 90 day range).

Using the section of the tool you’re going to look for the keywords where your ranking has dropped, your ranking has gone, or the low hanging fruit of your site.

To do that head to the top bar of the keyword results – the one in the picture below – and click it until it shows your positions in ascending order.

keyword bar

This will allow you to see where you’re ranking for keywords on your site, and create content around them, without cannibalising and competing with yourself elsewhere on your site.

Here’s how my results look:

ascending order results

These keywords can either be optimised within the page, or you can create new content based on them that focuses more on the semantic meaning of them.

Admittedly not all of them will be winners, but there is often some gold in there.

In my results I could pick out four pieces of content:

ascending order highlighted

All of them would make great standalone articles, or I could optimise sections of my articles to reflect this information and boost my rankings for that keyword.

This is a really easy way to mine accurately for content ideas that will give you super quick wins.

#3 – Find Opportunities For Optimisation

Click Through Rates (CTR) can play a big role in where you rank in SERPs. And it makes sense:

The more people who search for a keyword and choose your content; the more valuable for that keyword it’s going to be seen as in the eyes of Google.

But while it’s a metric you often know is influencing your results, it’s not one that get’s acted upon. You’re aware of it, but you don’t do anything about it.

Well with the CTR Models tools you’re able to see:

  • How many impressions your content gets
  • How many clicks it get
  • The percentage click through rate

And find huge gaps in your search marketing that are just waiting to be optimised.

In order to access this head to:

Sidebar > CTR Models

Here you’ll find a screen that asks you to choose between all keywords, brand keywords, or non-brand keywords. For this we’re going to use all keywords.

keyword results ascending order

Now you’ll be able to see all of your pages, the keywords they rank for, how often they’re seen and that pesky conversion rate.

Some of them will be good, like this one with a 20.25% conversion rate in the 2nd position:

fiverr keyword result

But what you’re really looking for here is the pages that get lots of impressions but nobody is clicking on them. Like this one here:

semrush keyword result

That’s a 0.15% conversion rate on over 99.6k impressions.

This is a brand keyword for Semrush so it makes sense to get far less; but I could be doing more than 1% in such a good position.

So let’s jump over and take a look at the SERP snippet for that and explore why it’s performing so poorly:

semrush serped result

Boom. This one is easy to improve. All we need to do is add a:

  • Improve the headline to convey emotion
  • Improve the meta description to explain the article
  • Add a potential call to action in the meta description

All to make this post more clickable and invite people to interact. If this link is already getting 3 clicks per month, imagine what an improved one would do.

There is a change that lots of pages on your site look like this too. Being able to source them and improve them is really invaluable.

#4 – Find Your Power Pages

Your Power Pages are the 10% of pages on your site that bring about 90% of your traffic. And identifying them comes with lots of benefits.

You can use them for internal linking to send traffic around your site. Model future content on them because this is what your audience likes.

You can also optimise these pages further to squeeze more juice of of them, or even use their content as the basis for new products.

And finding out which pages these are really couldn’t be easier. By heading to:

Sidebar > Page-To-Keyword

This will bring you up a table with lots of information about how the pages on your site rank. But what we’re interested in needs another click.

On the top bar of the results – where it starts with Keywords and ends with Issues – you’re going to click Page CTR until it shows with the pages in descending order.

That will bring up all of your sites power pages. The ones with the highest CTR, rankings and impressions for their respective keywords:

ctr descending

You can then use this data to share that love around your site with internal links.

Or work on improving the content to drive more conversions/sign up, promote your products or optimise further for SEO. The world is your oyster once you have identified these pages.

And, you can do this the opposite way around too…

#5 – Find Your Low Performing Pages

In the last step you found your power pages. But now let’s look at the opposite; those low performing pages that you need to improve to bring up the quality of your site.

Staying on the same page click the Page CTR option until it shows you the lowest performing pages on your site:

worst performing pages

This data is just as valuable as the higher performing results.

Because it shows you insights into the content you shouldn’t be using for your site, where your optimisation is lacking, or where you need to put serious improvement into your site.

All of this content is damaging your site overall, so you should review each piece and decide whether you are going to update it, delete it or add noindex tags.

#6 – Get Alerts Of Your Successes And Failures

Alerts are another great feature of the Console Rocket system.

Whenever you start to rank for a new keyword, or lose a ranking for an old one, you can get a notification to let you know as soon as it happens.

To set this up is pretty simple…

Head to the top of your screen to this long grey bar:

alert top bar

And click on the little bell button and select ‘manage alerts’ from the drop-down menu, then the ‘add alert’ from the following screen. That should bring you out here:

alert setup

And then select the alert settings for your country.

Now, for the last part where it asks you how to trigger this, I’d recommend you leave this with the default settings – unless you have something very specific in mind – so you can see an immediate change.

Then just sit back and wait for the alerts to come.

Wrapping It Up

As I’m sure you can see right now, Console Rocket is a game changing tool for people who use Google Search Console (and if you don’t use it, you should be).

It may only be simple, but it solves many daily struggles for SEOs across the board. If you want to:

  • Simplify how you consume your data
  • Choose the right keywords for content for your site
  • Find the worst parts of your site to improve them
  • Get alerts of the most important changes to your site

Then I really can’t recommend it enough.

But what about you? Have you used Console Rocket, and what are your thoughts?

Let me know in the comments and let me know if you enjoyed my Google Search Console tutorial turbo charger!

64 Responses

  1. Alif Setiawan
    7.13.2017

    Hi Matthew, thanks for sharing amazing free tool for

    • Matthew Woodward
      July 13th, 2017 at 11:11 am

      No problem Alif!

    • Florian
      July 14th, 2017 at 7:29 am

      Hey Matthew, Great article and seems like a pretty amazing tool so far thanks and keep on doing the great work, learning so much from you. Thanks for sharing and have a great weekend mate. Cheers Flo

    • Soma
      July 15th, 2017 at 11:26 pm

      i don’t know its free until i read you comment haha

  2. Jai
    7.13.2017

    Thanks Mathew for exploring powerful seo tool

    • Matthew Woodward
      July 13th, 2017 at 7:16 pm

      No problem Jai!

  3. Odira Ndubuisi
    7.13.2017

    Thanks for the tutorial. I’m just hearing of Console Rocket for the first time. Good it is a free software. I will go check it out.

    • Matthew Woodward
      July 13th, 2017 at 7:15 pm

      No problem Odira!

  4. dinansh sepolia
    7.13.2017

    amazing one!

    • Matthew Woodward
      July 13th, 2017 at 7:14 pm

      No problem :)

  5. Adrian
    7.13.2017

    Interesting not one I have come across before so I will check it out. A bit of feedback I personally prefer it when you cover things like this in a video, but that better suits my learning style Matt

    • Matthew Woodward
      July 13th, 2017 at 7:14 pm

      Ok that is duly noted thanks!

  6. Michel
    7.13.2017

    Hey Matthew :)
    Thanks again ……Another great article wich helps other people.

    Cheers Matthew

    • Matthew Woodward
      July 13th, 2017 at 7:13 pm

      No problem Michel!

  7. Mike
    7.13.2017

    The tool looks promising.
    However, the contact page is not working, which is usually a red flag, it misses a Privacy Policy and it contains this paragraph in the Terms and Conditions (pay attention to the last sentence):

    “We may also share aggregated or non-personally identifiable information with third parties for other purposes. Such information does not identify you individually, but may include usage, viewing and technical information we collected through our technology. If we are required under applicable law to treat such information as personally identifiable information, then we will only disclose it as described above. Otherwise we may disclose such information for any reason.”

    Since the tool is made by Linkdex, and you recommend it, I believe these to be just oversights rather than anything else.

    Still, I would like to be told in layman terms what they do with my Search Console data.

    • Daniel Cave
      July 14th, 2017 at 3:23 am

      Hi Mike,

      Dan here, product manager for Linkdex and Console rocket. I’d be happy to answer your questions here. If you want to reach out to me too i’m @dancave on twitter.

      I understand your worry about the contact page, it’s just like that because we couldn’t cope with the volume of email we would get if we offered support. Right now, we’re unable to offer support for the tool (particularly as its free). One idea I had was to create a slack channel so all the users can get together to help each other and discuss GSC centred SEO.Do you think that would be valuable? I have seen it work really well for Craft CMS, and Reddit’s BigSEO channel.

      The last sentence in the T&Cs chapter, is basically legal boilerplate. We are aware that IF the government forces us to hand over your data to aid a criminal investigation, as with any other company we would have to comply with that law.

  8. Dominique
    7.13.2017

    Cool tool. I use search console for lots of clients on a daily basis. This will make my life a bit easier. Thanks for the tip.

    • Matthew Woodward
      July 13th, 2017 at 7:13 pm

      No problem Dominique!

  9. Dave Ray
    7.13.2017

    Looks like another fantastic tool for the arsenal. I am going to have a good play with this, and at first glance it looks similar to a paid piece of software so if I can get the same data for free then happy days!

    Congrats on hitting the million btw. Been following you for years now so have been waiting for it too!

    • Matthew Woodward
      July 13th, 2017 at 7:11 pm

      Can’t beat free tools like these!

      Thanks Dave!

  10. George
    7.13.2017

    Hey Matt,

    Thanks for the tool and the tutorial. I’ve always ignored Search Console because I find their data hard to interpret. I hope the tool you shared will help me get the most out of Search Console.

    Cheers

    • Matthew Woodward
      July 13th, 2017 at 7:11 pm

      Yeah its like 10 times easier now!

  11. موزیک ویدیو
    7.13.2017

    thank you matthew ! big like !

    • Matthew Woodward
      July 13th, 2017 at 7:10 pm

      Glad you enjoyed it

  12. Prashant Saxena
    7.13.2017

    #4 – Find Your Power Pages

    As far as I know Google console do not have option to show keywords with pages.

    Can you tell me step how to get that report.

    • Matthew Woodward
      July 13th, 2017 at 7:10 pm

      Yes use console rocket as instructed in the post

  13. Hari Mohan Sharma
    7.13.2017

    Thank you, Matthew, for sharing this nice SEO tool.
    Is there any tool or post which tells how to correct Structured data errors and issues like ‘duplicate meta description’, ‘duplicate title tags’ etc. ?

    • Matthew Woodward
      July 14th, 2017 at 8:19 pm

      You can try screaming frog free but I use DeepCrawl myself

  14. Dat
    7.13.2017

    Awesome…love your articles :))

    • Matthew Woodward
      July 14th, 2017 at 8:19 pm

      Thanks Dat :)

  15. Oleg
    7.14.2017

    Great tool. Finally, someone did something like this and for free. It was about time. Thanks for sharing Matt!

    • Matthew Woodward
      July 14th, 2017 at 8:18 pm

      No problem Oleg!

  16. Ricky
    7.14.2017

    Thanks Mathew, i was about to analyze my site for improvement but still confused on what to do. This is just what i need! :)

    • Matthew Woodward
      July 14th, 2017 at 8:17 pm

      Glad to be of service

  17. roz tilefona
    7.14.2017

    Hey Matt, I’ll give a try to this new tool and share my impression. Thanks for your tutorial.

    • Matthew Woodward
      July 14th, 2017 at 8:17 pm

      No problem Roz!

  18. Pau
    7.14.2017

    As always excellent article, but….Can the tool be giving problems? I have added a domain and the only thing I can see are the page errors (404 …). Of Raw Search Analytics, Keywords-to-Pages and Pages-to-Keywords …. I have the message:

    “This is Raw Search Analytics

    We’re busy collecting the first batch of data ready to be processed. Once imported, we will email you, and continue to store fresh data for you on a daily basis.

    Once imported, we will email you, and continue to store fresh data for you on daily basis.

    We will store 13 months of data for you, so you can see year on year statistics, without any hassle at all.”

    And more than 24 Hours have already passed. A greeting (I’m sorry for my English)

    • Dancave
      July 17th, 2017 at 3:20 am

      Hi Pau,

      Id liek to draw your attention to this:
      “We’re busy collecting the first batch of data ready to be processed.”

      The data colelction and processing for this volume of data takes a while. I wont bore you with the throttles and roadblocks Google puts in place, but suffice to say, we gather your data in two stages.

      1) RAW Data – this is the unprocessed raw data from your account. We collect this and enrich it a little. It’s worth noting we also get way more for you than what is in the UI, because we pull from the GSC API for you.

      2) Keyword to Page (and Page to Keyword) – this section will activate later on, once we have had time to do some clever stuff with the API and your data to stitch it all together into a new format. This can take upto a week for the first data to become available.”

      Until step two has happened, only these sections will have data:

      Raw Search Analytics
      Errors
      CTR Models

      After Step two is complete you can see data in:

      Keywords to pages
      Pages to keywords

      You will get an email to tell you when that data is ready.

  19. Rodrigo
    7.14.2017

    It looks great, I had no information about pages ort CTR (all blank) until I found this: https://www.consolerocket.com/help/troubleshooting-no-data/

    • Pau
      July 16th, 2017 at 3:02 am

      Oops! … Thank you, I’ll have to wait. A greeting

  20. Matthew Simiana
    7.14.2017

    Very interesting tool. Thanks for sharing!

    • Matthew Woodward
      July 14th, 2017 at 8:14 pm

      No problem Matt!

  21. Luke
    7.15.2017

    Hi Matthew, thanks for the great article,

    you said “All of this content is damaging your site overall, so you should review each piece and decide whether you are going to update it, delete it or add noindex tags. ”

    Can you explain why these pages would damage your site, thanks

    • Matthew Woodward
      July 17th, 2017 at 4:02 pm

      Because they lower the overall quality of your site

  22. Vishwajeet Kumar
    7.17.2017

    Hello Matthew,

    Thanks for this free tool. I haven’t heard it before. By the way I am going to use it for my blog. Hope it will give me good results.

    • Matthew Woodward
      July 17th, 2017 at 3:50 pm

      No problem Vish!

  23. Deepak Kumar Das
    7.17.2017

    This is an awesome tool but i fear sharing my private client details for privacy and just processed using single account Google search console account.

    • Matthew Woodward
      July 17th, 2017 at 3:48 pm

      That’s understandable!

  24. Filip
    7.17.2017

    I’ll check it out. Thanks
    I’m looking for a tool that monitors ctr historically through the year and nicely.
    Do you think all queries that got traffic to a site are in gwbmt?

    • Matthew Woodward
      July 17th, 2017 at 3:45 pm

      Not all of them but most

  25. Peaky
    7.17.2017

    I cannot get either the page to keyword or the keyword to page to show any results at all even over a 90 day period.

    Do I have to have had console rocket for 90 days to see 90 days data? Surely not…as it shows 28 days data fine on the raw analytics tab.

    • Matthew Woodward
      July 17th, 2017 at 3:45 pm

      I’m not 100% sure sorry but I will ping them and ask

    • Daniel Cave
      July 18th, 2017 at 5:15 am

      Hi Peaky, Console starts collecting your data ASAP, and will ‘back fill’ to 90 days as quickly as it can.

      So before long, you should have the full 90 days plus the extra you get stored above and beyond the 90s.

      I’m on twitter @dancave if you want to message me there.

  26. Eriq Elikplim
    7.18.2017

    This is a great info. I always check my search console every day but didn’t know about some of these things. Thanks

    • Matthew Woodward
      July 18th, 2017 at 5:34 pm

      No problem Eriq!

  27. Rachit Mangi
    7.18.2017

    Thank for the great post. Turbocharge google search console is a new way. Will surely try it.

    • Matthew Woodward
      July 18th, 2017 at 5:28 pm

      Let me know how you get on!

  28. Michael Donnelly
    7.18.2017

    No matter how many tools I’ve tried, bought and tested over the years I always come back to WMT, or its new name!

    Its a hub of amazing info, I just wish it would be more up to date and in real time. I find its at least a week out of date with its data.

    • Matthew Woodward
      July 18th, 2017 at 5:27 pm

      Yeah and its freeeeeee

  29. Life
    7.18.2017

    I am just seeing this for the first time… thanks

    • Matthew Woodward
      July 18th, 2017 at 5:26 pm

      No problem :)

  30. Alan Leenhouts
    7.18.2017

    I can get to some of this data from search console, but I’m definitely going to give console rocket a shot since it seems like it will make it much simpler

    • Matthew Woodward
      July 18th, 2017 at 5:24 pm

      It sure does!

  31. Craig
    7.19.2017

    I’ve tested it and it is NOT all the data. They are making the same mistake everyone else is making and assuming 5,000 data points per dimension; likely by landing page.

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