Wikipedia is one of the biggest, oldest & most authoritative websites on the internet which makes Wikipedia link building an important task for any SEO.
Honestly, it is hard to do a Google search for any term that doesn’t list Wikipedia in the top 10 nowadays.
But imagine if you could create as many backlinks from Wikipedia to your website as you wanted! Well today is your lucky day because I am going to show you how to get backlinks from Wikipedia.
Not only that, but imagine if you could combine that with another sneaky link building method to get even more links & traffic with ease!
What You Will Learn
- How to get backlinks from Wikipedia
- How to get get links from other authoritative sites
- How to get targeted high quality traffic
- How to do it all quickly & easily in 1 clean sweep
My name is Doug Cunnington from Niche Site Project where I teach people how to combine SEO & project management for profit.
A lot of people wonder how to get backlinks from Wikipedia but I have found an easy way to do it. Not only that but with my personal twist you’ll also get links and traffic from other authoritative sites as well!
Why Wikipedia Link Building Is Awesome!
There are lots of reasons to spend time getting links from Wikipedia. It really isn’t your average backlink.
First of all Wikipedia shows up in the search results for almost every term. It is a seriously authorative site & a backlink from them is like a thumbs up from the president.
Google loves a genuine Wikipedia link, and they should since real moderators review the links.
Not only that, but a Wikipedia link will actually generate very relevant traffic to your website.
The best bit? If your site is linked from a Wikipedia page it will generate additional links from other websites looking to use your site as a reference!
So if you want an unlimited supply of authoritative links that brings new traffic & even more links, you are in the right place!
The Wikipedia Dead Link Advantage
Wikipedia is just like any other website that has broken links all over the place. In fact due to the size of the site, there are endless amounts of them!
By Wikipedias definition a “Dead link” is used to describe a link that is no longer active.
It indicates to Wikipedia moderators (or anyone looking) that the link needs to be fixed or updated.
For the savvy SEO’s amongst us, when the “dead link” mark is present on a Wikipedia page we can use that as a footprint to find new backlink opportunitys easily.
In fact there is a page that lists every single article on Wikipedia that has a deadlink that needs to be updated.
The Broken Wikipedia Link Building Advantage
One of the more ‘white hat’ link building tactics is to scour the web looking for broken links.
Once you have found some, just email the site owners telling them about the problem along with a relevant page on your website they can easily update the link to.
The website owner wins because you have helped them fix a broken link & you win because you have a new backlink.
Two Birds One Stone
If we combine the Wikipedia deadlink advantage with the broken link building approach we end up with a very powerful link building tactic.
We can use Wikipedia to find dead links & get a link from Wikipedia.
Then find all of the other backlinks pointing to the deadlink we found at Wikipedia & get links from those sites as well!
This approach makes it really easy to get some serious link juice & relevant traffic!
How To Get Backlinks From Wikipedia Yourself
First of all we need to search for broken backlinks in Wikipedia by using this advanced query in Google.
site:wikipedia.org “Keyword phrase” “dead link”
Let’s look at a specific example, selected at random – Binoculars.
You will find a bunch of pages about binoculars that feature broken links.
Let’s check out one of these results-
Press Control+f (or Command+f) to search on the Wikipedia page for the “dead link” occurrence in the “References” or “Links” section.
In the image below we can clearly see that a link has been marked as a dead link.
Wikipedia would like to have the broken links replaced by links that actually go to a valid page. I’m sure we can help them with that ;)
Make a note of the URL of the broken link & enter it into The Way Back Machine.
This will show us what the page used to look like before it was taken down. Have a read of the content to see if its related to your website.
If it is relevant, then keep going… If it is not relevant to your website, then go back to the search results and keep looking.
Now we have found a relevant deadlink from Wikipedia we can leverage this further by checking if the broken URL we just found has backlinks from other places as well.
Enter the URL of the broken link to review all the web pages that linked to it. We want to see about 30 or more backlinks to ensure it’s worth the effort.
In this example that dead link we found has 34 backlinks from 14 domains.
So now we have found a link that needs updating in Wikipedia & in 34 other places from 14 other websites.
We are going to create a new page or update some existing content on our website, then get those links for ourselves! Mwahaha!
Pro Tip: You can also check on the historical links at Majestic SEO and try to reach out to the old websites that used to link to the broken URL.
You can also use check competitor backlinks to find even more broken link building opportunities!
Whilst you are making this list it is also a good idea to make a note of the contact page or any contact email addresses you find – we will need these later.
Creating The Link Hook
So now we have found an opportunity to get a link from Wikipedia & a bunch of other sites.
We just need to create a unique and original piece of content that provides the same (or more) information as the original & publish it on your website.
You might already have a relevant page on your website – if you do you can just use that so you don’t need to write anything new!
Getting The Link From Wikipedia
Once you have done that you can start the process to replace the dead link on Wikipedia with the link to your site.
Create a free account at Wikipedia if you don’t have one already!
To help us fly under the radar you should edit a couple of other articles first over the next few days.
Just find some other relevant articles or edit the ones that Wikipedia suggests to you directly. It’s easy to do, just fix grammar or improve articles that need clarification.
Wikipedia will provide a list of articles that are in the queue to be improved. After you have some legitimate edits under your belt you can move on to the target article & dropping your link.
You only need to go through this once and when you have built up a legitimate account with a few edits you can use this account as much as you want in the future.
Next just find the section of Wikipedia Article that has the citation to the dead link we are targeting.
Be sure to update the title of the Wikipedia link, if needed. You will definitely need to update the Author listed to yourself.
Add a note about the changes you made, then select “Save page.” The changes are pretty much instant but the moderators will review the change.
That usually takes a few days. It is possible that the change will be marked as spam so check back frequently.
Use the contact pages or email addresses you found to send a message letting the webmaster know about the broken link and your new web page covering the same material.
Here is an example email you could send-
Subject: Broken Link on [website name]
Hi [insert webmaster name],
I’m a big fan of your site! I found a broken link the other day and wanted to let you know about it.
The page where the link appears is [insert url] and the anchor text is [insert anchor text].
The broken URL is [insert broken url].
I found a similar page that even has a link from Wikipedia if you want to update the link.
[your website url]
Keep up the excellent work! Thanks!
Make sure you write your own template though, if everyone that reads this just copies & pastes the one above you will have a low rate of success.
Wrapping It Up
Getting a Wikipedia link is easier than you might think. It takes a bit of time but it is totally worth it.
Not only that but you can leverage this even further to get links from all of the other sites that were linking to the broken URL. Link building with Wikipedia is just the start!
Once you have done this you will have a constant stream of new backlinks from people that have found your site on Wikipedia along with relevant high quality traffic.
It really is that easy!
I hoped you have enjoyed the post – if you want to read more tutorials like this then please check out my blog – I will be answering all of your questions in the comments!