Wikipedia is one of the biggest, oldest & most authoritative websites on the internet which makes Wikipedia link building an important task for any SEO.

Honestly, it is hard to do a Google search for any term that doesn’t list Wikipedia in the top 10 nowadays.

But imagine if you could create as many backlinks from Wikipedia to your website as you wanted! Well today is your lucky day because I am going to show you how to get backlinks from Wikipedia.

Not only that, but imagine if you could combine that with another sneaky link building method to get even more links & traffic with ease!

What You Will Learn

  • How to get backlinks from Wikipedia
  • How to get get links from other authoritative sites
  • How to get targeted high quality traffic
  • How to do it all quickly & easily in 1 clean sweep

My name is Doug Cunnington from Niche Site Project where I teach people how to combine SEO & project management for profit.

A lot of people wonder how to get backlinks from Wikipedia but I have found an easy way to do it. Not only that but with my personal twist you’ll also get links and traffic from other authoritative sites as well!

Why Wikipedia Link Building Is Awesome!

There are lots of reasons to spend time getting links from Wikipedia. It really isn’t your average backlink.

First of all Wikipedia shows up in the search results for almost every term. It is a seriously authorative site & a backlink from them is like a thumbs up from the president.

Google loves a genuine Wikipedia link, and they should since real moderators review the links.

Not only that, but a Wikipedia link will actually generate very relevant traffic to your website.

The best bit? If your site is linked from a Wikipedia page it will generate additional links from other websites looking to use your site as a reference!

So if you want an unlimited supply of authoritative links that brings new traffic & even more links, you are in the right place!

The Wikipedia Dead Link Advantage

Wikipedia is just like any other website that has broken links all over the place. In fact due to the size of the site, there are endless amounts of them!

By Wikipedias definition a “Dead link” is used to describe a link that is no longer active.

It indicates to Wikipedia moderators (or anyone looking) that the link needs to be fixed or updated.

For the savvy SEO’s amongst us, when the “dead link” mark is present on a Wikipedia page we can use that as a footprint to find new backlink opportunitys easily.

In fact there is a page that lists every single article on Wikipedia that has a deadlink that needs to be updated.

The Broken Wikipedia Link Building Advantage

One of the more ‘white hat’ link building tactics is to scour the web looking for broken links.

Once you have found some, just email the site owners telling them about the problem along with a relevant page on your website they can easily update the link to.

The website owner wins because you have helped them fix a broken link & you win because you have a new backlink.

It’s generally time consuming and a lot of people will not invest the time in finding broken links. You can learn more about broken link building here & here.

Two Birds One Stone

If we combine the Wikipedia deadlink advantage with the broken link building approach we end up with a very powerful link building tactic.

We can use Wikipedia to find dead links & get a link from Wikipedia.

Then find all of the other backlinks pointing to the deadlink we found at Wikipedia & get links from those sites as well!

This approach makes it really easy to get some serious link juice & relevant traffic!

How To Get Backlinks From Wikipedia Yourself

First of all we need to search for broken backlinks in Wikipedia by using this advanced query in Google. “Keyword phrase” “dead link”

Let’s look at a specific example, selected at random – Binoculars.

Google search broken wikipedia links

You will find a bunch of pages about binoculars that feature broken links.

Let’s check out one of these results-

eyepiece deadlink

Press Control+f (or Command+f) to search on the Wikipedia page for the “dead link” occurrence in the “References” or “Links” section.

finding the deadlink

In the image below we can clearly see that a link has been marked as a dead link.

Wikipedia would like to have the broken links replaced by links that actually go to a valid page. I’m sure we can help them with that ;)


Make a note of the URL of the broken link & enter it into The Way Back Machine.

This will show us what the page used to look like before it was taken down. Have a read of the content to see if its related to your website.

the wayback machine

If it is relevant, then keep going… If it is not relevant to your website, then go back to the search results and keep looking.

Now we have found a relevant deadlink from Wikipedia we can leverage this further by checking if the broken URL we just found has backlinks from other places as well.

Head over to Ahrefs or Majestic SEO & get a free account so we can get as much information as possible.

Enter the URL of the broken link to review all the web pages that linked to it. We want to see about 30 or more backlinks to ensure it’s worth the effort.

In this example that dead link we found has 34 backlinks from 14 domains.

number of backlinks

So now we have found a link that needs updating in Wikipedia & in 34 other places from 14 other websites.

We are going to create a new page or update some existing content on our website, then get those links for ourselves! Mwahaha!

So make a list of the websites that linked to the old broken URL using Ahrefs or Majestic SEO.

Check backlinks

Pro Tip:  You can also check on the historical links at Majestic SEO and try to reach out to the old websites that used to link to the broken URL.

You can also use check competitor backlinks to find even more broken link building opportunities!

Whilst you are making this list it is also a good idea to make a note of the contact page or any contact email addresses you find – we will need these later.

Creating The Link Hook

So now we have found an opportunity to get a link from Wikipedia & a bunch of other sites.

We just need to create a unique and original piece of content that provides the same (or more) information as the original & publish it on your website.

You might already have a relevant page on your website – if you do you can just use that so you don’t need to write anything new!

Getting The Link From Wikipedia

Once you have done that you can start the process to replace the dead link on Wikipedia with the link to your site.

Create a free account at Wikipedia if you don’t have one already!

create wikipedia account

To help us fly under the radar you should edit a couple of other articles first over the next few days.

Just find some other relevant articles or edit the ones that Wikipedia suggests to you directly. It’s easy to do, just fix grammar or improve articles that need clarification.

Wikipedia will provide a list of articles that are in the queue to be improved. After you have some legitimate edits under your belt you can move on to the target article & dropping your link.

You only need to go through this once and when you have built up a legitimate account with a few edits you can use this account as much as you want in the future.

Next just find the section of Wikipedia Article that has the citation to the dead link we are targeting.

how to get backlinks from wikipedia

Be sure to update the title of the Wikipedia link, if needed. You will definitely need to update the Author listed to yourself.

update dead link

Add a note about the changes you made, then select “Save page.” The changes are pretty much instant but the moderators will review the change.

That usually takes a few days. It is possible that the change will be marked as spam so check back frequently.

save the edit

Now, that you have your article linked from Wikipedia, you can start your outreach campaign to get links from all of the sites we found via Ahrefs, Majestic SEO or these places.

Use the contact pages or email addresses you found to send a message letting the webmaster know about the broken link and your new web page covering the same material.

Here is an example email you could send-

Subject: Broken Link on [website name]

Hi [insert webmaster name],
I’m a big fan of your site! I found a broken link the other day and wanted to let you know about it.
The page where the link appears is [insert url] and the anchor text is [insert anchor text].

The broken URL is [insert broken url].

I found a similar page that even has a link from Wikipedia if you want to update the link.

[your website url]

Keep up the excellent work! Thanks!
[your name]

Make sure you write your own template though, if everyone that reads this just copies & pastes the one above you will have a low rate of success.

Wrapping It Up

Getting a Wikipedia link is easier than you might think. It takes a bit of time but it is totally worth it.

Not only that but you can leverage this even further to get links from all of the other sites that were linking to the broken URL. Link building with Wikipedia is just the start!

Once you have done this you will have a constant stream of new backlinks from people that have found your site on Wikipedia along with relevant high quality traffic.

It really is that easy!

I hoped you have enjoyed the post – if you want to read more tutorials like this then please check out my blog – I will be answering all of your questions in the comments!

313 Responses

  1. 5.13.2014

    Matthew good find in Doug Cunnington, I interviewed him for my blog and he is a wealth of great info.

    I will add this trick to my bag. Also, Doug did a great article on building web 2.0’s recently which was also a great resource as well for me.

    Scott in Boston!

    • May 14th, 2014 at 2:09 am

      Actually he found me ^^

      • May 16th, 2014 at 1:24 pm

        Any Broken Link on :P i Want to add my blog’s link there :D

        • May 16th, 2014 at 9:51 pm

          Hahaha probably ^^

        • Zeal Caiden
          October 31st, 2014 at 9:56 pm

          Way to hustle Hammad!

    • May 14th, 2014 at 2:18 pm

      Hey Scott – Thanks for the support, buddy!

      All the link building strategies add up. :)


      • KHer0
        May 16th, 2014 at 2:37 am

        I checked your website. I like the info but I have three comments that made me leave the site with no intention of going back:-

        1 – All the Share to show Content messages ! You are really pushing it too hard. You should give the visitor the whole idea for free and then lock Bonus Data ( Videos, PDFs, Lists..etc ) Just like Matthew. But when you block pictures that explains the content, and charts of ranking, I will normally close the article

        2 – I went first to check this Web 2.0 article and I didn’t find it ! WHERE IS THE SEARCH FUNCTIONS ? I have never seen a site without search function

        3 – Categories, we need categories. Pat Flynn ,as I can see you respect him, have Case Studies Section, Podcasts Section..etc and I still think his site can do little more organization. PBN, Case Study, Niche Site, Profits ….etc all in one page and I have to go to older posts 3 or four time to know what site covers

        Those all are friendly tips from me, hope you can benefit from them

        • May 20th, 2014 at 5:09 pm

          Kher0 – Thanks for the feedback! That is really valuable information.

          I will be taking your recommendations under consideration. Great idea with a search bar…so simple. :)

          For the categories & organization, that’s a tough one. You mention Smart Passive Income as being good but even it can still improve. Now, think about how long his blog has been around and the resources he has at his disposal…

          So, I know the niche site project blog needs some work. It is a future project!

          Thanks again for the feedback!

    • Free Back links
      May 12th, 2015 at 10:49 am

      Awesome article. Really very very helpful!

    • Rupesh kumar
      September 29th, 2015 at 4:44 am

      Thanks for this great post on off page optimisation

  2. 5.13.2014

    Hi Doug,

    that is a really sneaky tip. Thanks for that!

    You could mention that for other languages the query differs (which makes sense) so for German – for example – it would be something like: "keyword" "nicht mehr abrufbar"

    • May 14th, 2014 at 2:09 am

      Nice ^^

      • May 14th, 2014 at 2:21 pm

        Hi Marius – Thank you!

        Thanks for the advice on that. I definitely had the “en” version in mind…sorry to be so narrow minded. :)

        Yeah, one could totally apply this to any language version that Wikipedia has. There could be even more opportunities in other languages.

  3. 5.13.2014

    Excellent, informative article – thanks!

    One question, does it not matter to you that wikipedia links are ‘nofollow’?

    • May 14th, 2014 at 2:09 am

      Its nice to have a good mix – personally I disregarded follow/nofollow 2-3 years back

    • Garratt
      May 14th, 2014 at 3:50 am

      It’s a little disappointing, but in saying that 1 wikipedia nofollow link can put a low to mid range term at #1, I do it for most my clients.

      I did it for my first ever client, I did zero link building as I had no money upfront from the client and broke myself. They shot up to page 1-2 from nowhere (3 year old site) for some highly competitive local terms.

      So while it is nofollow, it’s generally best to disregard nofollow/dofollow I try to keep “dofollow” around 50-75% of all links, but it doesn’t matter too much and that’s just personal preference. I have no concrete proof that’s a good ratio or anything.

      Look at it from Google’s eyes. Every social network and high authority on the web uses nofollow. If they really did disregard nofollow links then nobody would rank for anything. You would only have monster authority sites in every search.

      • May 14th, 2014 at 4:51 am

        The proof is in the pudding ^^

      • May 14th, 2014 at 2:24 pm

        Hey Garratt – Fantastic example! Thank you for sharing that.

    • May 14th, 2014 at 2:24 pm

      Hi David – Good question. In short, it doesn’t matter.

      A link from Wikipedia is awesome to have in your backlink profile.

      You can’t argue with Garratt’s example…

      In addition, you *should* be able to leverage that Wikipedia link to get even more backlinks.

      • July 29th, 2016 at 10:29 pm

        Some excellent tips here, thank you guys for sharing.

  4. 5.13.2014

    REALLY, really good stuff here. I had read an article about this a while ago but it wasn’t as detailed so there were a few steps I hadn’t figured out. This is perfect!! Really excited to finally give this a try now— thanks!

    • May 14th, 2014 at 2:08 am

      Let us know how you get on!

    • May 14th, 2014 at 2:25 pm

      Hey Lance, Thank you. I appreciate it!

      Yes, please let me know how the process goes for you.

  5. Wikipedia links can be great for sending quality traffic like you say. Some years ago I managed to get several links to an authority site I was building and the traffic was golden.

    That said, it’s important to appreciate that by it’s very definition Wikipedia is a constantly evolving site and links can come and go like the wind so just be aware of this before you invest too much time in the concept.

    • May 14th, 2014 at 2:08 am

      Thats very true! Just make sure your content is awesome!

    • May 14th, 2014 at 2:28 pm

      Hi Richard – Great point. I believe there are a few tools out there that can give you an idea how much traffic a Wikipedia page has. I’ll have to try to look that up…

      It doesn’t get more targeted than a link from a Wikipedia entry… Assuming that your content is awesome. :)

  6. 5.13.2014

    Nice out of the box thinking! The biggest problem are the Wikipedia moderators. Some of those guys are out of their mind and even delete valid changes.

    • May 14th, 2014 at 2:08 am

      Build up your account first/make great contributions and it will be harder for them to say no!

    • May 14th, 2014 at 2:31 pm

      Hey Sgt. – Yeah, you’re right. Some moderators are ultra strict…

      I think moderators might provide oversight for certain topics only. That’s probably related to the subjects that they know the most about.

      So if you keep getting rejected, try editing another article in hopes of getting a different, more generous moderator.

  7. Now I think I’ll have to try this. Actually I have also read this on Brain’s blog but thought that it’d be much more time consuming. Will post here how effectively it works for me.

    Thanks and Regards.

    • May 14th, 2014 at 2:07 am

      Got a link for that?

    • May 14th, 2014 at 2:41 pm

      Hi Gurjit – Thanks for checking out the post. Please give it a try. Let me know how it goes.

      I can tell you that finding just the right “dead link” is the most time consuming part.

      There are so many out there… 1,000s of deadlinks… so it takes quite a while to search manually for just the right entry.

  8. 5.13.2014

    Awesome article, I’m thinking about creating content in wikipedia with reference to tourist places which are not published on wikipedia.

    • May 14th, 2014 at 2:07 am

      Well creating content directly on Wikipedia has its own benefits =D

    • May 14th, 2014 at 2:44 pm

      Hi Nestor – Thank you!

      Yeah, creating your own entry the best of all. If someone was ambitious they could set up a non commercial website with great content just to get links from Wikipedia.

      Then, they could use that non commercial site purely for link building.

      That’s ver 2.0. :)

  9. 5.13.2014

    Hey Doug,

    Thanks for the article.
    Just wanted to add, that there are a lot of broken links in Wiki that are not marked as dead links (at least yet).

    So, a free tool like Xenu (or paid ScrapeBox) can help finding out the broken links that have not been reported to Wiki editors yet.

    • May 14th, 2014 at 2:07 am

      Ahhh thats a sweet extra tip!

    • May 14th, 2014 at 7:56 pm

      Hi Michael – thank you!

      Yes, that’s a great tip…

  10. Martin Woods

    There is an article / debate on this at Link Assistant – and how you can use their powersuite tools to automate it – it does seem a very time consuming process – even when using tools to make it easier – and you are still reliant on the wiki author being kind enough to use your link rather than the dead one – anyone using powersuite tools can see how to use them for this purpose here –

  11. 5.13.2014

    Matt – Thanks a bunch for the opportunity!

  12. 5.13.2014

    Another great post Matt… Ive been using this method since finding a post on Brian Deans blog a while back. An extra spin is to use the footprint with Scrapebox to find hundreds at a time and pull in various metrics to use along side so you can order by importance.

    An issue I found though is that a lot of moderators say that linking to waybackmachine is the correct/preffered method. Any tips to get round this?

    • May 14th, 2014 at 2:06 am

      Just make your content so awesome they can’t refuse!

    • May 14th, 2014 at 8:00 pm

      Hey Chris – Yes, Brian has some awesome information at his blog.

      I am not sure about the ‘waybackmachine’ issue. I saw that quite a bit myself. It doesn’t make sense to me but I guess the moderators trust that more than a new site.


  13. 5.13.2014

    Great article. I’ve been grabbing dead links from Wikipedia but didn’t think of the whole ahrefs and other linking sites.
    This will greatly help me rank my sites. :’)

    Thanks Matt

    • May 14th, 2014 at 2:05 am

      There’s always an extra twist to find!

    • May 14th, 2014 at 8:02 pm

      Hi Jordan – Thanks! I’m glad you found a new tactic.

  14. 5.13.2014

    What a great idea this is. Nice way to find out broken links on Wikipedia and use it to your advantage. Links from authoritative website! Lovely, thank you very much for this.

    • May 14th, 2014 at 2:05 am

      Enjoy =D

    • May 14th, 2014 at 8:03 pm

      Hi Shalu,
      Thanks for the compliment! I appreciate it.

  15. 5.13.2014

    Another awesome and brilliant piece of tutorial :).

    Cheers mate.

    • May 14th, 2014 at 2:05 am

      All credit to Doug!

      • May 14th, 2014 at 8:06 pm

        Hi Irfan –
        Thanks! Glad you enjoyed the article.

  16. 5.13.2014

    Wow, what a powerful and straight forward technique! This strategy is so simple I’m sure with a checklist you could easily hand it off to a VA to take care if and then it’s almost on autopilot… I can feel the Wikipedia love now. Thanks Matt and Doug this is another smart way I can grow my business.

    • May 14th, 2014 at 2:05 am

      If you share the post there is a checklist for you ready to go ^^

    • May 20th, 2014 at 5:10 pm

      Mark – Thanks! Yes, there are some time consuming parts that are perfect for a VA to work on.


  17. 5.13.2014

    Hi Doug,

    Wow this is an amazing post buddy, so glad I have come across it today! I was just about to hit the sac when I cam across this.

    At first I thought it was a little grey hat but come to think of it if used correctly then why not! By that I mean is creating our own relevant content that the dead link provided and not just plagiarizing it.

    As I can imagine some people out there would love this and just copy and paste the content from wayback machine! After all us bloggers and content creators can be a fickle bunch and will wont those links sooner rather than later!

    Myself however I would suggest that we improve on the content and make it unique to us, perhaps put a different point of view across on the content! That way were not being lazy and it will be our own content that deserves that awesome backlink!

    I am a member of a skype group that’s run by Gail Gardner of Growmap fame and I am an active member of her Trello community. So being the paying it forward person I am I suggested to everyone in the group to come and read this (think there is about 160 members)

    Anyway Gail has also added this to the Trello boards for all to see and admire! After all i think this post deserves it with all of the work you put in! Thanks for the suggestions Doug will be testing it our myself!

    All the best
    – PD

    • May 14th, 2014 at 2:04 am

      Thanks for the share and additional tips mate!

      • May 15th, 2014 at 7:46 am

        All good dude!
        more than happy to!
        ~ PD

    • May 14th, 2014 at 8:19 pm

      Hi Phillip – Thanks a lot for the compliment! I appreciate that you’re sharing it too!

      Let me know how the process works for you.

      • May 15th, 2014 at 7:47 am

        All good Doug and yea I will do buddy!
        Top post

        ~ PD

  18. essaadi

    Hello :

    I Thank u so much for This good manner to get backlinks, and really u r genisu andnothing to say about that, and I wihs for u goo success in the future , plz one question for the last section to send an emai l to the webmaster “Here is an example email you could send”,,U mean to send an emai l to the webmaster of the website , or to contact Wikipedia!

    • May 14th, 2014 at 2:04 am

      To the webmasters of the websites you found with ahrefs and majestic seo

  19. 5.14.2014

    Hello Doug Cunnington,
    Your link building idea is totally fantastic. Your technique can be used to get more wikipedia backlinks easily. Thanks a lot for this unique strategy. I am interested to know more about linkbuilding. Can you please provide strategy to get backlinks from ehow, wikihow and other reputed sites please?

    • May 14th, 2014 at 2:50 am

      I’m sure you could figure it out ^^

    • Garratt
      May 14th, 2014 at 4:04 am is pretty sweet as well.

    • May 14th, 2014 at 8:21 pm

      Hi MSI – Thanks!

      I haven’t personally gotten links from those other sources. I am sure there is a way make it happen though.

  20. 5.14.2014

    A great post! I have done some wiki backlinks before but I have a low success rate. After reading this article, I think I find the correct way to get backlinks form wiki, Thank you Doug!

    • May 14th, 2014 at 4:51 am

      Let us know how you get on with that!

    • May 14th, 2014 at 8:23 pm

      Hi Martin –
      Thank you. Just keep at the process and some links will stick. You might need to create new accounts in case they seem to reject everything you are editing. Good luck!

  21. 5.14.2014

    From a Wikipedia editors perspective with 10,000+edits and 4 years on it, this is more like it when it comes to inserting links to Wikipedia. The major hurdle would be the patience to build an account with several edits before link insertions are made.

    • May 17th, 2014 at 8:23 pm

      Thanks for the insider tip!

    • May 20th, 2014 at 5:13 pm

      Hey Stephen – Great to hear! Is there some threshold of edits that a new user must hit to allow more freedom when editing Wikipedia entries?

  22. 5.14.2014

    Amazing article,

    i have used some self made techniques to get back-links from wiki but those just didn’t worked for me. will surely use these.

    i think dead-link strategy will work. thanks a lot doug :)

    • May 17th, 2014 at 8:22 pm

      Let us know how you get on with it!

    • May 20th, 2014 at 5:13 pm

      Hi Rishi – Thanks for the comment. Let me know how the technique works for you.

  23. 5.14.2014

    Quality stuff here from Doug – awesome! I actually read his original post about this on his blog awhile back – but this version is much more detailed. Doug knows how to do guest posting right! Publish your best content on other peoples sites. He did the same in a post he wrote for my site about using Web 2.0’s for backlinks.

    Thanks for publishing this Matt.

    • May 15th, 2014 at 5:53 am

      No worrys glad you enjoyed it!

    • May 15th, 2014 at 2:17 pm

      Thank you, Matt. I appreciate the support.

  24. Prince Momoh G.

    Thanks Matthew,
    Recently, you have been dishing out more on relevant ways to harness free traffic. I really gained a lot from the Tynt blast. I am moving right away to check up on this.

    Thanks men, you made my day

    • May 15th, 2014 at 5:52 am

      Glad it helped – you shouldn’t thank me for this one though!

    • May 15th, 2014 at 2:21 pm

      Hey Prince Momoh – Thank you. Let me know how the strategy works for you.

  25. 5.14.2014

    Just wonder how long you have to search to find a broken link that fits your site or keyword you try to rank for.

    Tryed it out on several keyphrases and the broken links I’ve found were totaly unusefull to build links to regarding my origin keyphrase.

    Furthermore the Wayback Machine didn’t even have one ressource in its archive…

    What could be the reason?

    • May 15th, 2014 at 5:52 am

      The reason is your focused on anchor text instead of just the link

    • May 15th, 2014 at 2:26 pm

      Hi Felix – Thanks for checking out the post…and great job already taking action.

      Matt is right, of course…think more broadly. Let’s say your topic is “chicken coops,” for example.

      You might not find a deadlink option for that keyword.

      Zoom out…

      Search for chicken, poultry, fowl, birds, cooking, culinary, etc… Search for any topic you can possibly related to chickens or coops.

      It takes a while…no doubt…that is why the link is a powerful differentiator.

      Hope that helps.

  26. 5.14.2014

    This is a great tip doug. I’ve tried doing some wiki backlinks before but they got removed by the mods a few days later unfortunately. Since they seem to work so well, I’m going to give it another try.

    • May 15th, 2014 at 5:52 am

      It’s all down to the quality of content your linking to

    • May 15th, 2014 at 2:27 pm

      Hey Jeff – Thank you. The moderators are aggressive nowadays. That is for sure.
      Good luck deadlink hunting.

  27. Ryan Percy

    This is incredible article. I searched around web for wikipedia links, and I got 2 links within 20 minutes :) Hope moderators will approve my links.

    Thanks for sharing such an amazing tip Matthew!

    • May 15th, 2014 at 5:49 am

      Its not my tip but I’m glad it paid off for you!

    • May 15th, 2014 at 2:29 pm

      Hey Ryan – Thanks! Well done making the move to get some links.

      It is really amazing you can edit articles in just minutes. :)

  28. PIyush

    Really awesome post! Loved the way you use such simple tricks to get high quality backlinks from authority sites. Wikipedia link would be perfect anytime for ranking my keywords on Google.

    Thanks for sharing :)

    • May 15th, 2014 at 5:49 am

      Good luck =D

      • May 15th, 2014 at 2:30 pm

        Hey Plyush – Thanks and I am glad you found the information helpful. Did you try to search for any deadlinks yet?

  29. 5.14.2014

    Fantastic tips! I’ve just started following your blog and must say, it’s quickly becoming one of my favorites.

    • May 15th, 2014 at 5:49 am

      Thanks – no kudos for me on this one though :)

    • May 15th, 2014 at 2:32 pm

      Hey Dario –
      thanks for the compliment.

      Matt does have an awesome website and it was an honor to published here.


  30. super uzier

    Don’t they just delete it, if you’re trying to use wikipedia as backlink for your website?

    • May 15th, 2014 at 5:49 am

      Not if you take time to add value

    • May 15th, 2014 at 2:34 pm

      Hey Super Uzier – Maybe. The moderators do look out for spam so if you link to an affiliate site with tons of ads, they will probably not let that stay.

      However, if you fix a deadlink and then provide similar and *better* content, the link has a very good chance of staying put.

  31. 5.14.2014

    Hi Doug,
    Your tutorial is awesome. I have learned a lot from it. Harvesting backlinks and traffic from Wikipedia seems like an effective approach. Although it seems sneaky but it can actually work to generate natural links!

    This comment was left in – the content syndication and social networking website for Internet marketers where this post was shared.

    Sunday – contributor

    • May 15th, 2014 at 5:48 am

      Well someone has to replace the dead links right ^^

    • May 15th, 2014 at 2:36 pm

      Hey Sunday – Thanks for the compliment. :) It seemed a little sneaky at first…right? But when you add the outreach at the end, it’s really a white hat campaign for fixing broken links.

      Everyone wins! It’s actually making the web a better place.


  32. 5.15.2014

    I already read this in other seo blog, but this is more comprehensive and well detailed. Much easy to understand and easy to follow. Worth sharing to others.. thanks…

    • May 17th, 2014 at 8:21 pm

      Glad you liked it!

    • May 20th, 2014 at 5:15 pm

      Hi Marian – Thanks! I appreciate the comment.

  33. 5.15.2014

    Hello Matthew,

    Excellent write up. This is something really interesting. I tried up the same strategy, but could not be benefitted for longer period of time from Wikipedia.

    I would also like to know is there any way we can do the same ( I mean can we use the same strategy for finding broken link from other blogs and site similar to wikipedia????).

    Once again thanks for sharing this important post with us


    • May 17th, 2014 at 8:20 pm

      Yeah there is a couple of links in the post you can follow about broken link building with other sites

  34. 5.16.2014

    Awesome tutorial Doug! Broken linkbuilding is a powerful strategy I’ll definitely take a stab at in the future. I actually learned this backlinking tactic from Brian Dean who runs the famous blog Backlinko. Thanks for the solid content,it’s much appreciated.

    • May 20th, 2014 at 5:18 pm

      Hi Tyronne – Thanks! Yep, I saw it over at originally. Maybe Brian even contributed to quick sprout since I know he writes over there as well.

  35. 5.16.2014

    This is a cool and really sneaky backlinking trick. Didn’t even know you could edit dead links on Wikipedia, so I’ll have to edit some articles and then find something relevant and give this a try.

    Thanks for sharing this with us!

    • May 16th, 2014 at 9:51 pm

      Let us know how you get on!

    • May 20th, 2014 at 5:18 pm

      Hi Nigel, Thanks! Good luck getting some links there.

  36. 5.17.2014

    I think I saw an earlier spin on this over at spencer’s site, but this definitely goes into more detail!

    Love the step by step breakdown. Just add this to another of my link building opportunities, just need to find more time. )

    Thanks Doug and Matt.


    • May 17th, 2014 at 8:19 pm

      Glad you enjoyed it!

    • May 20th, 2014 at 5:19 pm

      Hey Cesar, Thanks buddy. I appreciate it!

  37. 5.18.2014

    Thanks for this really smart tip. Until now I didn’t even noticed that Wikipedia is marking dead links with the “dead link” sign ;)

    • May 18th, 2014 at 3:46 pm

      Have some fun with it :)

    • May 20th, 2014 at 5:20 pm

      Hi Zdenek – Thanks for the comment. And, Wikipedia even wants you to fix the deadlinks. It’s a great opportunity for links.

  38. 5.18.2014

    Would this technique also work for niche eCommerce businesses? As Google Adwords is so expensive!

    • May 18th, 2014 at 7:26 pm

      If it provides content that delivers value

    • May 20th, 2014 at 5:22 pm

      Hi Mitesh – It would work but it would be best to send the link to a landing page of some kind. Like Matt mentioned there, it needs to provide value.

      That’s the #1 goal. So you should not link directly to a product page.
      Good luck!

  39. 5.20.2014

    Cool tips. Thanks a lot for sharing. A lot of SEO’s gave up on Wiki’s as a link building tactic because of how saturated they have become, but those who think outside of the box always win. Cheers.

  40. 5.20.2014

    This is really a gold for me! I am implementing this right now!

  41. 5.23.2014

    I am new to blogging and learning Everything about it whether it is SEO or anything else. You have written up a healthy tip to get a golden Backlinks from the Wikipedia. I am just taking an action just after reading your post and writing this Comment.
    Thank You Matthew Woodward. You are turning it up for me. Thanks again.

  42. 5.24.2014

    Sorry it is Doug Cunnington. I didn’t notice in Excitement :)

  43. 6.3.2014

    I was finding a way for getting…backlink from wikipedia…and now there is a little hope for the link…..Nice Post I’m Following u with Feeds……

  44. 6.16.2014

    Now this is easy. I agree with you that Wikipedia is one of the most searched website in the World Wide Web that attracts millions of internet surfers every day. Being able to find a way to be linked with them would be great! I will absolutely do this. Giving the step by step procedure really helps, by the way! Thank you.

  45. 6.29.2014

    Came here from Sean Donahues blog and very glad I did. Wrote a piece on Wikipedia years ago on virtual assistants and you’ve reminded me to go back there. Thanks guys, great information.

  46. 8.4.2014

    Thanks for the detailed tutorial, Doug. This is really going to be of help in our backlinking efforts. Great stuff!

  47. 8.11.2014

    The idea is not bad and will work but it requires I guess a lot of work but I know if we made to get a backlink from Wikipedia it could simply boost our rankings.

    I love the idea. Thanks for sharing! I will try it for sure.

    • August 12th, 2014 at 7:59 pm

      It’s pretty straight forward to do if you already have good content on your site.

  48. 8.13.2014

    Hi Matthew,

    Great article, never really thought about fixing dead links as a strategy!

    2 questions for you if that’s okay?

    1. You mentioned that Wikipedia provide a list of articles queued up for improvements but where would this be found as I can’t find it!

    2. After making a few edits of articles how would I know when/if I’m considered a legit contributor on the site?

  49. lions1926

    this method is explained for English version of wikipedia. Is possible to use it for Italian version? I tried without results.

  50. 8.25.2014

    Good trick! However we need to be more smart and ethical while editing any article on Wikipedia! Great Resource!

  51. Hung Pham

    Great article, I am finding a guide to build a back link from wikipedia to my site. By chance, I get this article at your site.

    Thanks a lot,

  52. 9.9.2014

    So I tried this with some of my client’s sites and my links were immediately deleted by the moderators — within 5 minutes each link was gone. Before adding my own links I spent a few days updating other articles, but that didn’t help my links stay up. The problem that I ran into was that the links to my clients were blog posts and although they are completely factual and relevant to the article I was updating they were still deleted. It seems that the moderators won’t allow any blogs. My clients are all attorneys, and since the link is to their websites the moderators are seeing them as self promotional. Any ideas to get around this?

    • September 9th, 2014 at 6:39 pm

      Without seeing actual examples it is hard to feedback on =\

  53. areesha Noor

    Hi Dear,
    I really enjoyed to read this post.
    First time I read entire post carefully because it is my needed to get back-links from Wikipedia.
    This is just little hard work but most useful tricks.
    Any way thanks for sharing such nice information with us.

    Areehsa Noor

  54. 9.22.2014


    It is often talked about that creating a valuable piece of content is the most important part of link building. I have to tell you that after searching around, this tutorial is BY FAR the best piece of content in terms of getting Wikipedia back links!

    This site ALWAYS offers a ton of value, but I felt in this instance it was important to share how appreciative I truly am.

    Keep dropping value bombs!


  55. 10.3.2014

    Awesome tips buddy… I am going to try it. Hope i will get some backlinks

  56. 10.11.2014

    Well that was a really helpful and detailed post.
    I really plan to try this think out but it will probably take a long time time.

    Anyways has someone tried this thing out?

    If it does work, then it’s worth spending the time!
    Lets wait and see how my trial goes

  57. 10.19.2014

    thanks updating deadlink really works for me

  58. 11.5.2014

    HI Matt,

    After inserting the suggested link with updated title, should I change the dead link citation and date retrieved?


    • November 5th, 2014 at 2:10 pm

      Yes indeedy :)

      • November 6th, 2014 at 2:08 am

        Thanks Matt,

        My link is still live for two days now, I updated the retrieved date and removed the dead link status. So far so good.

        Hopefully my link will not be removed.

  59. Surveen Chawla

    Its a great method to get a high quality links. I really appreciate your great worked.

  60. Shantanu

    It is safe to create backlink on Wikipedia, by this technique ?

  61. Mike

    You’re a sick, sad bunch of spamming b*******. Fortunately, we’re onto you.

  62. Filme online

    Is that important to have a backlink from wikipedia ?

  63. 3.3.2015

    Wow, your thecnics mezmerize me. I am currently searching on Google how to write a new wiki page.

    I still did not find out how to write a new wiki page. But you technics, even better than what I am aiming for.

    I will try soon. sorry for bad english.

  64. micokelana

    I still confuse, how to create the backlink related to my website. I’m afraid if the moderator will block my account later.
    Thank you for your good tips.

    • March 17th, 2015 at 11:25 am

      That’s why you have to spend time making sure you add quality content

  65. 3.15.2015

    With proper knowledge of wikipedia edit guidelines and understanding the concept of replacing dead links with new quality links of your own can give you free links from wikipedia. Many forums have thread selling this wikipedia links. Concept of Wikipedia links are changing from Free to Commercial purpose now.

    Have anyone came across this Wiki Connect website? This bunch of people claim themselves to be Wikipedia Experts and sell this wikipedia link services. But the fact lies that they read article like this and sell such services.

  66. Sreeraj M Ajay

    Can we put do follow backlinks in wikipedia??

  67. Action Jackson

    Really useful article. Thanks :)

  68. Albert A.

    Thank you so much! Mr. Matthew.
    This article is very usefull!

  69. seloe

    Thanks for the good stuff. This is an awesome post with lots of points one need to keep in mind for improving quality back link

  70. Lucas

    Really? This is the worst kind of “gaming the system” behavior. It also constitutes spamming links which is UNACCEPTABLE on Wikipedia. You should have thought twice before posting this. Now thanks to this we’ll have to blacklist tons of links. “We” because I’m a Wikipedia contributor and I usually revert vandalism. Things such as this are often illegal. I shall sue you for this.

    • April 26th, 2015 at 7:45 am

      Wahahahahahahahahahahahahaha /roflcopters

    • April 28th, 2015 at 4:30 am

      Lucas, chief reddit mod, chief wiki contributor, chief fedora :)

      • April 28th, 2015 at 6:52 am

        For real? It’s scary someone like that has so much responsability

  71. Imran

    Really helpful, Thanks for this awesome post. It helped me to get link outside from Wikipedia too.

  72. vevomack

    thanks alot. been struggling for this for a while noow.

  73. axlq

    ROFL. Great advice for getting blocked by Wikipedia admins, I know of about a dozen Wikipedia accounts that have been caught doing this in the past few months, resulting in blocked accounts and/or blacklisted websites. Deadlink spamming CAN result in your link being blacklisted — which will hurt your SEO, because all search engines scan Wikipedia’s blacklist and rank accordingly. Wiki’s blacklist is like a roach motel: you can get in, but not out. Administrators will NOT consider requests to de-list from site owners. Ask yourself: is it worth that risk to break Wikipedia’s rules that forbid using it for promotional or publicity purposes?

    • May 13th, 2015 at 3:59 am

      Spoken like a true Wikipedia moderator :) Of course some people get caught, that is the cat and mouse nature of the SEO game that we play every single day! Plus the blacklist is not used anywhere EXCEPT Wikipedia. Even if it was used anywhere else like a ranking factor in Google for example, people would just build bots that blacklists their competitors – so which every way you cut it is irrelevant.

  74. Bill Taylor

    Thanks for this Matt and especially Doug.

    I was just researching legit white-hat ways to get legit backlinks from Wikipedia and found this too.

    Sounds to me to be a very sound method providing you don’t try to use spam techniques. If you provide links to high quality, relevant content you are solving a problem Wikipedia want solving (dead links) and improving the UX.

    Will definitely give it a whirl and let you know.

    I hope Costa Rica is still being good to you :-)


    • May 18th, 2015 at 6:39 am

      Yes its important to note it has to be in structured non spammy mannyer that adds value, something many people that read this skip over.

      But if you do it right, its a great link to have :)

  75. 5.19.2015

    How to find the broken link in the Arabic Wikipedia version ?

  76. 6.2.2015

    Thanks for this awesome guide. Can you provide us with the content of the mail which we should forward to the sites?

  77. 6.9.2015

    Hey Doug,

    First of all thanks for spending the time to put up this insightful article on getting backlinks from Wikipedia.

    I’ll definitely try out your techniques whenever I get a chance. I got a question though. One of my blogs is for a very specific niche – for which there is one wikipedia page (that pops up always at the top of the SERPs) but that page is not very complete. In other words I got quite a lot of high quality content on my blog on that nice, so I am wondering can I actually build a completely separate wikipedia page placing my content, or I’d be better off editing (and adding content) to the already existing one placing my blog link at the citation section?

    I am looking forward to your advice

    Once again thanks a lot man and good luck with your IM initiatives



    • June 10th, 2015 at 10:18 am

      I would create 2-3 pages about different areas in your niche and remain entirely neutral, don’t link to anything. Then after a few weeks go back and add my link to the 1 that is always showing up.

      • June 11th, 2015 at 10:51 pm

        Thanks a lot Mathew! Point taken and I’ll do exactly as you recommended – just post a couple of separated pages (to build up some reputation) and then will try to complete the top wiki page at the SERPs with my content plus my link. Hope it works!



  78. Saoyai

    Thanks for the good stuff. This is an awesome post with lots of points one need to keep in mind for improving quality back link

  79. Gerry Crissandy

    Wow decent tips you’ve written there mate. Thanks alot, been doing wikipedia, but now I can go on different sites as well with the same dead link.

  80. Mudasir khan

    Man, you get rocked. heads off to you.
    I always thought that it is impossible to get backlink from Wikipedia. Because of long and high quality contents. but this method rocks man.

  81. ثبت شرکت

    very good

  82. 9.14.2015

    Great way to get backlinks!

  83. salmiblog

    best article man all the best my frend

  84. Ankit

    sir wonderful article full of knowledge. please tell me one thing if i have a relevant page of dead link then i have to just copy paste my website link to that place. I am waiting for your response sir. Thanku very much :)

  85. Md.Jahangir Alam

    Really good & informative post , I am try but still did not find out how to write a new wiki page. Please help me .

  86. 10.23.2015

    This article very useful, i got lot of information about dead links, some other easy techniques for generate site backlinks. Thanks

  87. 11.9.2015

    Nice post sir.Backlink from Wikipedia is nofollow or dofollow ?

    • November 10th, 2015 at 1:29 pm

      They are nofollow, I didn’t know people still cared about that =\

  88. ProMotion8 (WA)

    I’ve never heard of linking to Wikipedia. I like how easy it is to do, and helping them out in the process. Thanks for this step-by-step tutorial. On my to-do list!

  89. ashek

    yahooooo at last I create a wiki backlink for my website. great great artical it is thanx u so much.

  90. 12.5.2015

    Wikipedia don’t like nichesite, athought content very good ! I try more time but it not accept by Wikipedia

    • December 8th, 2015 at 2:14 pm

      How about instead of getting the link directly to your site, get a wikipedia link to a link that is already pointing to your site in a tiered fashion

  91. Andy

    Great post but in most cases after you rework a dead link on and place your own link, the super admins will delete this link!

  92. Niaj

    Seems great helpful. I’m gonna try definitely. :)

    But Is it legal to change Wikipedia for such personal purpose?

  93. 1.11.2016

    Good tutorial, Doug!
    I read alot about broken linkbuilding. I actually read this backlinking tactic from (Neil Patel).
    Thanks for sharing this with us!

  94. mina

    Wiki links look like a good way to actually improve Wikipedia, I don’t see anything wrong with that. Actually got my first link and waiting for admins to delete it :D or not.

  95. سجاد رضایی

    great post thx

  96. 2.18.2016

    This is an awesome tutorial Matt. I tried this technique and gained a no follow link from Wikipedia. It tutorial really helped. thanks a lot!

  97. 2.18.2016

    I tried to find dead links, but nothing found.

    • February 18th, 2016 at 9:56 am

      Keep looking my friend, there are plenty out there!

  98. 2.19.2016

    This is one of the best advice i have got while doing link building. Back link from Wikipedia would surely improve site’s ranking.

    Thanks Matthew such a lovely in depth instruction.

  99. santhosh

    Nice Post . However if there is a video it could be a great help

  100. Avtar singh

    wao …… how much this was important i cannot describe it… thank you so much for this article because it give me a new idea to boost my business thanks again

  101. 3.24.2016

    hi mathew,

    awesome piece of content man

    i love your writing style.

    can i get an opportunity to write a guest post for your blog ?

    thank you

  102. Ibrahim khan

    Thanks a ton for thsi valuable information will surely gonna try this.

  103. Hi there,

    I found a dead link on a related wiki and am going to create the content for the replacement on my blog. The issue is when i analyse the url on ahrefs I find over 2.5 billion backlinks on the existing wiki.

    Now how on earth am I going to filter the backlinks owner sites for an outreach effort. It is humanly undoable to reach out to 2.5 billion website owners.

    Pls suggest a drill down method to filter the backlinks.


    • March 31st, 2016 at 11:53 am

      I think you are looking at the domain level rather than the page level

  104. Hi Matthew,
    You are right..I was looking into the root domain stats..Unfortunately the page domain stats has just 1 backlink from a German domain.

    It ofcourse has a global rank of 14 and a Domain Rating of 89.

    Do you recommend the same broken wiki link building strategy for this and if so do I follow the same as explained in this topic.

    thanks and looking forward to your inputs.


    • April 1st, 2016 at 4:17 pm

      Yes, a link from wikipedia is still a link from wikipedia :)

  105. 5.1.2016

    I saw online over a year ago someone had a desktop app that would help you find those dead links. Has anyone else seen that? I know the links from wikipedia are “no follow”. I do know the moderators are on top of things at Wikipedia.

    • May 2nd, 2016 at 2:57 pm

      I’ve never seen it myself but you don’t need a tool to do it really

  106. 5.18.2016

    That was perfect lesson i have learn from your post. I will use my SEO skill and follow your steps without using the tool. Thanks

  107. Hai

    Hi Matthew,

    I read many articles about build link from Deadlink of Wiki. I wonder why there is no article about build normal link from Wiki. I mean we can update content, create new article then add link. Is it harder than from dead link Please advise for me.

    Thank you very much!

    • June 1st, 2016 at 3:55 pm

      Well that’s just a case of editing an existing page and adding huge chunks of value throughout

  108. 6.7.2016

    Very nice and helpful article :)
    Thanks :)

  109. 6.9.2016

    Hey Doug,

    This is really a helpful guide. I was missing this technique on my link building strategy. I will now implement the tricks mentioned above. Thanks a lot!

  110. 6.9.2016

    This has given me a fantastic idea for some other project I’m working on.

    Thanks for the great tip. :-) Now to test if it works for something else…looks to be very promising!

  111. Fahad Saleem

    This case study added 1 more passionate Fan to your list.
    Hat’s off for providing the all way clear information.

  112. 6.27.2016

    Everything else is fine. But how to edit references in Wikipedia

  113. 6.29.2016

    Very useful piece of information, thanks for sharing!

    Great way to get a link from an authoritative site.

  114. Mark

    I have recently fixed a dead link on Wikipedia to point to a page on my website. Is there any way to tell whether or not the edit has been reviewed and accepted other than that my link is still on Wikipedia? Is thought maybe there was somewhere I could look which would tell me if the link had been reviewed and accepted?

    • August 24th, 2016 at 11:02 am

      I would check back in a few weeks to see if it has stuck, after that I wouldnt worry about it disappearing

  115. 8.30.2016

    i have just did it and its working thanks for sharing.

  116. 8.30.2016

    Awesome trick to find high quality backlink, I’ll try it now


  117. 9.13.2016

    I appreciate your knowledge sharing on this topic. I will make good use of it for my business as well. Thanks for sharing your creativity.

  118. 9.25.2016

    appreciate your knowledge sharing on this topic. I Try this but Wikipedia suspended my account. can you help why they did.

    • September 26th, 2016 at 11:39 am

      Can you show me what you linked to and detail how you aged your account?

  119. 9.26.2016

    i followed your post and did the same not sure why wikipedia blocked my account

    • September 28th, 2016 at 12:02 pm

      Other than adding your own link to a wikipedia page, what else did you do?

  120. Idelvix

    This article is very informative. Here is the problem with Wikipedia backlinks. You spend your time adding pages or editing existent pages in order to add a link back to your site.

    Indeed everything seems to be working fine. And then one day you check the link; it is removed. An editor has removed it.

    That happens to me many times

    • October 7th, 2016 at 10:21 am

      Please step me through the process you are using to add links that are getting removed

  121. vaibhav Arora

    Awesome Tut. I will definitely try it.

  122. Jessie Quick

    Honestly, it worked for me! Thanks a ton Matt :)

  123. 12.5.2016

    Great post!!!!!!! i am just surfing in the youtube to know the way of wiki link building. you explain this very well.

  124. Arjun Ullas

    Hi Sir,

    When I was performing in Wiki as per your guide I come across an article with the title “needs additional citation for verification” Can you please tell me what they mean by this ?

    Thank you


    • December 12th, 2016 at 3:35 pm

      Yes they are looking for a source of information that verifys what the Wikipedia page says

  125. duchuyshop

    Thanks for sharing a cool article.
    I just find the way for getting good quality backlinks from wikipedia.

  126. Rahul Vij

    Thanks Matthew for sharing such a gem of a technique. As Wiki is considered site with great DA and its individual pages also have good PA’s. It is a great place to get a link from. Thanks

  127. chamin

    Links from Wikipedia are no-follow links. So are they really useful for ranking? As per my knowledge link-juice won’t flow to my site because it is a no-follow link.
    Thanks in advance.

    • December 31st, 2016 at 2:00 pm

      I stopped caring whether likes were nofollow or not years ago

  128. Love


  129. 1.14.2017

    This link building trick does not work. Wikipedia have been fixing all dead links with links to the internet archive wayback machine. Its a pity this defunct page still exists wasting peoples time with information that is out date.

    • January 20th, 2017 at 8:27 am

      If you read other comments you will see lots of people having success with this method in recent times

  130. SpecsPriceBuy

    Wow! This is a wonderful tip. I need to start taking advantage of this.

  131. 1.19.2017

    Another great piece! This is going to be my SEO class haha. I am going to apply all the mentioned techniques together with the ones you mentione in the post “The Fastest & Easiest Way To Get Wikipedia Backlinks” Keep up the good work Matthew.

  132. Nirmal Kumar

    Good trick. But, do you feel using Wikipedia with an intention to get backlink is right?

  133. Jason

    regardless of the finding the dead link part that someone suggested does not work, you can still take advantage of this, my question is – the sites you link out to, wouldn’t it look suspect if you’re linking out to a site with some form of commercial intent?

    • February 25th, 2017 at 8:46 am

      Yes you should not link to any page that has commercial intent

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